Académique Documents
Professionnel Documents
Culture Documents
Essential course text: Fill, C., (2009), Marketing Communications: Interactivity, Communities and Content, 5th ed., London, Prentice Hall. OR Pickton, D. and Broderick, A. (2004) Integrated Marketing Communications, 2nd ed., London, Prentice Hall.
Journals: Journal of Advertising Research, Journal of Advertising, Journal of Marketing Communications, Journal of Marketing, European Journal of Marketing. Data on the costs of advertising, trends in media consumption and advertising Wright, J. (2002) The media pocketbook 2002/3 , Advertising Association in association with NTC Publications (Henley-onThames). World Advertising Research Center, Advertising statistics yearbook, 2003, 2004 and 2006, WARC. World Advertising Research Center (2004) Targeting Customers, 3rd. ed., WARC. World Advertising Research Center (2006) Marketing pocketbook 2007, WARC. World Advertising Research Center (2007) Advertising works: proving the effectiveness of marketing communications: case studies from the IPA effectiveness Awards 2006, WARC. Trade press: Advertising Age, Campaign, Brand Republic, Marketing Week.