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ihrsa.org | healthclubs.com | ihrsabuyersguide.com

2013

CLUB BUSINESS INTERNATIONAL

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IHRSAS iNteRNatioNal BoaRd of diReCtoRs

sets direction for the association and includes the worlds leading club operators. They, along with IHRSAs Public Policy Council and IHRSAs diverse worldwide membership, comprise a large segment of CBIs loyal readership.

BoaRd of diReCtoRs 2012-2013

Bill McBride: Chairperson Club One, Inc. San Francisco, CA clubone.com Richard Bilton Companhia Athletica So Paulo, Brazil ciaathletica.com.br Robert Brewster The Alaska Club Anchorage, AK alaskaclub.com art Curtis: Ex-Officio Curtis Club Advisors, LLC Boston, MA Curtisclubadvisors.com Molly Kemmer MediFit Corporate Services Anschutz Health and Wellness Center Aurora, CO MediFit.com Jasmin Kirstein My Sportlady Fitness Munich, Germany my-sportlady.de Carol Nalevanko DMB Sports Clubs Scottsdale, AZ dmbclubs.com Christian Pierar De Fitness Organisatie Oostakker, Belgium fitnessorg.com Mark stevens The Houstonion Club and Spa Houston, TX Houstonian.com Kay Yuspeh Elite Sports Clubs Brookfield, WI eliteclubs.com ervin Zubic Lifestyle Family Fitness St. Petersburg, FL lff.com

CBI is a treasured resource and wealth of information. I make a point to set aside time with it so I can absorb all it has to offer!
Molly Kemmer MediFit Corporate Services | Aurora, CO

Brent darden TELOS Fitness Center Dallas, TX telosfitnesscenter.com scott Gillespie Saco Sport & Fitness Saco, ME sacofitness.com

GlobAl CoNNeCtioN
CluB BusIness InternatIonal is the worlds leading, and most respected,
magazine for the commercial health and fitness club industry. With readers in more than 80 countries, CBI gives your company global exposure unmatched by any other trade publication. In addition, CBI is distributed at major industry events in the U.S., Europe, Latin America, and Asia. By advertising in CBI and on ihrsa.org, you can put IHRSAs global reach to work for you!

tHe HealtH CluB iNdustRY CoNtiNues to PRosPeR

The health club industry continues to demonstrate remarkable economic resiliency. In the United States, total health club memberships surpassed 52 million in 2012. Worldwide, there are more than 133,760 health and fitness centers serving 129.4 million consumers. As the industrys premier monthly magazine, CBI provides your company with access to thousands of dynamic, growing businesses.

iHRsa GloBal 25 LEADING CLUB COMPANIES FOR 2012

RaNK & CoMPaNY
1 2 3 4 5 6 7 8 9 10 11 12 13 14a 14b 15 16 17 18 19a 19b 20 21 22a 22b 23 24a 24b 25 L.A. Fitness International 24 Hour Fitness Fitness First Konami Sports & Life Co. GoodLife Fitness Clubs Health City Virgin Active Nuffield Health Fitness & Wellbeing Centres Town Sports International Central Sports Co. McFit SATS Renaissance, Inc. Fitness World Life Time Fitness Bodytech David Lloyd Leisure LA Fitness, Plc Holmes Place Golds Gym International Fernwood Womens Health Clubs Bannatyne Fitness Snap Fitness ELIXIA Nordic AS BIO RITMO/SMARTFIT Russian Fitness Group L&T Health & Fitness Organizacion Britania Goodlife Health Clubs

GloBal MaRKet SIZE & SCOPE

540 419 415 366 276 270 252 200 160 157 148 110 103 101 101 93 89 80 79 75 75 61 56 55 55 50 49 49 44

CouNtRY loCatioNs*
U.S.A. U.S.A. U.K. Japan Canada Netherlands U.K. U.K. U.S.A. Japan Germany Sweden Japan Denmark U.S.A. Colombia U.K. U.K. Germany U.S.A. Australia U.K. U.S.A. Norway Brazil Russia U.S.A. Mexico Australia

CoNtiNeNt
Europe North America Asia South America Australia Africa total

total iNdustRY total # ReveNue (usd) of CluBs

$31,237,555,814 $25,466,904,000 $11,211,634,259 $2,448,133,757 $2,330,750,000 $54,778,483 $72,749,756,313 47,701 38,402 18,561 24,086 3,234 1,776 133,760

total # of MeMBeRs
43,453,600 59,552,100 14,137,315 7,173,990 3,070,000 2,010,920 129,397,925

Source: 2012 IHRSA Global Report

CBI READERSHIP

Presidents/Board, VPs, GMs COO, CEO, CFO, CTO, etc. Directors, Department Heads Managers Sales/Marketing Staff total

7,790 1,420 5,270 7,025 1,505 23,010

CBI DISTRIBUTION

U.S.A. Europe Asia, Australia Canada Central and South America Africa, Middle East & Rest of World total

20,125 1,055 640 590 315 285 23,010

*Locations Owned

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ReadeRsHiP
CBI is tHe sMaRt CHoiCe foR adveRtiseRs

audience
The operators of IHRSA member clubs are the movers and shakers in the fitness industry. IHRSA members are the largest and most profitable facilities in the world. Consequently, CBI is their magazine. IHRSA members are the owners and decision makers and pay membership dues to receive CBI and rely on it to provide them with information they can trust.

CBI allows me to more effectively identify areas that I encourage my management team to review.
Patricia A. Laus CEO & Owner | The Atlantic Club Manasquan/Red Bank, NJ

distribution
Each month, IHRSA sends CBI to a targeted list of qualified club operators and fitness professionals. As the leading trade association representing the industry, IHRSA is in daily contact with more club professionals than any other organization. Therefore, IHRSA has the most complete and up-to-date database of commercial fitness facilities anywhere. In addition, each year, IHRSA hosts the industrys premier event IHRSAs International Convention & Trade Show, and major events in Europe, Latin America and Asia adding thousands of new qualified buyers to CBIs mailing list.

MaRKet sHaRe
Club solutions 21% Club Industry 26%

CBI 53%

Buying Power
IHRSA estimates the total annual revenue of the industry worldwide to be more than $72.7 billion. Further, IHRSA research clearly indicates that IHRSA clubs recognize the positive correlation between club profitability and facility improvements. Consequently, IHRSA members have demonstrated a willingness to reinvest in their facilities even during tough economic times. 80% of readers are either directly responsible for, or have influence on, their clubs purchasing decisions regarding fitness equipment, services, and supplies. 70% of the CBI readers surveyed plan to purchase fitness equipment within the next 18 months. CBI readers ranked the IHRSA Trade Show and CBI as two of their top informational resources when purchasing fitness equipment or services. When asked how they prefer to read CBI, 84% chose the print version, while 24% prefer the digital version. In addition, 11% of respondents download the full PDF to their computers (responses total >100% as multiple answers were allowed).
Source: Online 2012 IHRSA survey

Source: Inquiry Management Systems

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Every month, new health club locations join IHRSA, the industrys only global trade association. For example, in July 2012, Bodytech enrolled all of its 93 fitness centers in Colombia, Chile and Peru into IHRSA membership.

ihrsa.org/advertising

CBI dRives tRaffiC to MaJoR iNdustRY tRade sHoWs

CBI is sent to qualified trade show attendees and prospects prior to major industry events. CBI has high-profile, high-penetration circulation at all IHRSA meetings, including the industrys premier event, IHRSAs 2013 International Convention & Trade Show (Las Vegas, March 2013).

anytime fitness has more than 1,775 locations worldwide and has been opening approximately 250 clubs a year.
Chuck Runyon & Dave Mortensen Co-Founders | Anytime Fitness | Hastings, MN

Companhia athletica has nearly 1,500 employees, 30,000+ members, and had revenues of more than $55 million in 2011. It currently operates 16 clubs in 13 citiesencompassing Brazils five major geographical regionsand a 17th unit is scheduled to open in late 2012.
Richard Bilton President & CEO | Companhia Athletica | So Paulo, Brazil

Holmes Place operates 79 company-owned clubs in Germany, Austria, Switzerland, Spain, Portugal, Greece, Czech Republic, Poland, Hungary, and Israel.
Jonathan Fisher CEO | Holmes Place International | Amsterdam, Netherlands

fresh fitness now has eight clubs in operation with the goal to have 25-30 clubs in Denmark within the next five years.
Rasmus Ingerslev CEO | Fresh Fitness | Copenhagen, Denmark

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2013 Editorial CalEndar

CBI
editorial JaNuaRY
Online Services/ Social Media

feBRuaRY
iHRsa 2013 Pre-Show Issue

MaRCH
iHRsa 2013 Show Issue

aPRil
iHRsa 2013 Post-Show Issue

MaY

JuNe

Active Aging IHRSA Joining Forces Network & Community Outreach Yoga & Pilates

Certifying Organizations

FIBO 2013 Preview Spa Products & Services

Supplement to Club Business International

MANDALAY BAY, LAS VEGAS MARCH 19-22

2013
Fitness Testing Functional & Core Training Interactive Technology

THE IHRSA

GLOBAL REPORT
/
THE STATE OF THE HEALTH CLUB INDUSTRY

2012

International Convention & Trade Show Issues, Mandalay Bay, Las Vegas, NV March 19-22

Product focus

Flooring

Body Weight Training

F.I.t. extra

Club Management Software

Group Exercise

FITNESS INDUSTRY TECHNOLOGY

F I T

IHRSA 2013 Product Premier Showcase

Total-Body Equipment

Free Weights

MANDALAY BAY, LAS VEGAS MARCH 19-22

2013

Circuit Training & Selectorized Equipment

Bonus distribution

iHRsa 2013

FIbo

IHRSAs Legislative Summit in Washington, DC

2013
Commercial Fitness Catalog
Equipment, Services & Supplies

F.I.t. extra listings/sidebar Oct. 3, 2012

ad Closing Material due
Nov. 15, 2012 Nov. 29, 2012

Nov. 1, 2012 Dec. 17, 2012 Dec. 27, 2012

Dec. 3, 2012 Jan. 15, 2013 Jan. 28, 2013

Jan. 3, 2013 Feb. 15, 2013 Feb. 28, 2013

Feb. 1, 2013

March 1, 2013

March 15, 2013 April 15, 2013 March 28, 2013 April 26, 2013

GACover_Winter2012_NewGACover 12/2/11 2:37 PM Page 1

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A Guide to

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RESVERATROL:
THE BEST NUTRIENT YOURE NOT TAKING
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Meet Hollywoods Newest Action Superstar

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issue ad Reservation Material due

WiNteR issue
December 10, 2012 December 14, 2012

How to Use Your Evolutionary Wiring for

Look Hot From Every Angle

e-newsletters
CBI News (monthly) HR digest (monthly)

JaNuaRY

feBRuaRY

MaRCH

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JuNe

Weight Loss

A CANT-MISS ROUTINE TO FIRM YOUR BACKSIDE

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editoRial CoNtaCts:

Publishing Jay ablondi Executive Vice President of Global Products jma@ihrsa.org

advertising Michele eynon Vice President of Advertising & Membership Sales me@ihrsa.org

CBI & F.I.t. Craig R. Waters Editor-in-Chief c.waters@fit-etc.com

ihrsa.org/advertising

foR Rate CaRd oR otHeR iNquiRies: E-mail ads@ihrsa.org or call 800-228-4772 (U.S. & Canada) or +1 617-951-0055
GloBal RePoRt JulY auGust
Group Exercise & Programs

sePteMBeR oCtoBeR
Business Products & Services Club Industry Show Exhibitor listing with booth #s Going Green/ Cost-Savings

f.i.t. 2014
Descriptions and photos of all club products and services. Detailed equipmentcomparison charts. Plus: New Product Showcase feature. F.I.T. 2014 is a year-long guide.

NoveMBeR
Facility Components

deCeMBeR
Youth Fitness

Global market IHRSA Global 25 reports and analysis of the trends shaping the industry Locker Rooms

Fitness Franchise Companies

Athletic Business Show Preview

Personal Profile Training of leading manufacturers & suppliers Profile of leading club companies worldwide #1 Best Seller on ihrsa.org/store! Treadmills Fitness Accessories

Educational Resources

Sports Performance Training

Complete IHRSA Associate Member Directory

Weight Member Management Service Enhancements

Bikes/Upright & Recumbent

Multistations & Distributed at Flooring Plate Loaded major industry Systems trade shows, IHRSA, Club Industry, etc. Club Industry Show & IHRSAs European Congress Athletic Business Expo

Ellipticals/ Lateral Motion Machines

IHRSA/ Fitness Brasil Latin America Conference & Trade Show

March 4, 2013 April 15, 2013 April 26, 2013

April 2, 2013 May 15, 2013 May 27, 2013

May 2, 2013 June 15, 2013 June 28, 2013

June 3, 2013 July 15, 2013 July 29, 2013

July 2, 2013 Aug. 15, 2013 Aug. 29, 2013

Aug. 3, 2013 Sept. 15, 2013 Sept. 28, 2013

Aug. 1, 2013 Sept. 16, 2013 Sept. 27, 2013

Sept. 3, 2013 Oct. 15, 2013 Oct. 28, 2013

sPRiNG/suMMeR issue
April 5, 2013 April 12, 2013

fall issue
August 3, 2013 August 10, 2013

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auGust

sePteMBeR oCtoBeR

NoveMBeR

deCeMBeR

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CBI & F.I.t. Patricia amend Executive Editor p.amend@fit-etc.com

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Get active! Jim schmaltz jschmaltz@healthclubs.com

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Global report & e-newsletters Kristen Walsh Associate Publisher kwalsh@ihrsa.org

F.I.t. & F.I.t. extra Rebecca Maverick r.maverick@fit-etc.com

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AnnuAl issues
the 2013 Ihrsa GloBal report (published in June 2013)
Mailed as a special annual supplement to CBI, The IHRSA Global Report provides the only comprehensive overview of the international health and fitness market. The exclusive market research contained in this report is used to compile the annual IHRSA Global 25 listings published in the July edition of CBI.
THE IHRSA

Supplement to Club Business International

GLOBAL REPORT
THE STATE OF THE HEALTH CLUB INDUSTRY

2012

The IHRSA Global Report ranked No. 1 in publication sales in 2012 at ihrsa.org/store!
The IHRSA Global Report serves as a dependable perennial resource for investors and the heads of major club companies worldwide. Because it contains profiles of more than 240 club companies, The IHRSA Global Report is closely read by the leading club operators and is a cost-effective way for advertisers to gain exposure to this exclusive group of industry leaders.

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IHRSA member clubs and facilities spend at a much higher rate than non-IHRSA member clubs.
Source: IHRSAs Health Club Equipment Benchmarking Report

The Columbia Association raises capital by selling bonds on the market in New York City, and we always look forward to receiving The IHRSA Global Report, since we share it with the major bond-rating agencies to demonstrate the financial strength of, and positive trends in, our industry. Congratulations again on an excellent research publication!
Rob Goldman Chief Operating Officer & Vice President | Columbia Association | Columbia, MD

The IHRSA Global Report compiles the most relevant industry research into one handy publication. IHRSA invests considerable resources towards conducting industry-specific research that is unmatched by any other publication or organization serving the industry. Specifically, IHRSA conducts quarterly and annual surveys of club operators and analyzes key economic data to provide IHRSA members with the knowledge they need to be successful.
SUPPLIER PROFILES

Company Profiles

Leading club operators worldwide

COmPAny PROfILES

/ PRECOR /

Precor designs and builds premium fitness equipment for effective workouts that feel smooth and natural. Our dealer locations across North America equipment is chosen by health clubs, your and around the world, we support hotels, spas, universities, and individuals decades, success with everything from space across the globe. For nearly three planning and financing to responsive weve driven fitness forward. We by assistance and one of the best continue that heritage every day warranties in the industry. advancing whats possible in design and Whatever solutions you innovation, member experience select, rest assured we always service all so people keep coming focus on your business back and moving forward. We recognize of needs first. that a great workout is the sum many parts. In your hands, the products, services and technologies we offer to Phone: (800) 786-8404 can be combined in countless ways or (425) 486-9292 complement the programs, atmosphere www.precor.com and member experience youre creating. www.amtfitness.com and With dedicated representatives

number of members: 2011: 38,500 2010: 37,700 2009: 35,500 CEO: Greg Wells

Principal: Phil Wendel

STAY AT THE FOREFRONT OF INNOVATION

number of members: 2011: 4,222 2010: 4,919 2009: 4,909 media Contact: Pooja Manon +965 25636398 Principals: Larry Isham, Kathy Langlotz media Contact: Larry Isham (979) 823-0971 markets Served: USA: West South Central (AR, LA, OK, TX) Comments: Expanding into the South College Station area of our community and attempting to buy out a competitor. Revenues: 2012: $3,165,426 (projected) 2011: $2,784,850 2010: $2,162,671 2009: $2,142,883 2008: $2,113,775 2007: $2,102,777 Al corniche club co. markets Served: Middle East Revenues: 2012: $9,140,158 (projected) 2011: $8,496,392 2010: $7,883,979 2009: $7,614,742 2008: $6,595,443 2007: $5,742,118 AleX fitness www.alexfitness.ru Kondratevsky Prospect 64/6 A Saint Petersburg, Russia Phone: 78126004600 founded: 2008 number of Clubs: 2011: 34 2010: 10 2009: 10

number of Clubs: 2011: 3 2010: 3 2009: 3 2008: 4 2007: 2

Principal: Meshal Al Saleh CEO: Gerard Oliver

media Contact: I have learned more, Christine Thalwitz (434) 974-9890 more interesting people met

M/ / SALSBURY INDUSTRIES LOCKERS.CO

All advertisers in The IHRSA Global Report who pay their invoices by June 30, 2013 will receive double points toward IHRSAs Associate Member Point System (AMPS).
102

In business since 1936, Salsbury Industries Lockers.com is the industry leader in the manufacturing and distributing of quality metal lockers, wood lockers, plastic lockers, and and storage solutions. Family owned an operated, Salsbury Industries is ISO 9001: 2008 certified company. Operating in nearly 500,000 square CA and Columbus, feet in Los Angeles, wide OH, Salsbury Industries carries a can be variety of quality products that large shipped factory direct from our inventory. Whether you are around the corner or around the world, hours most orders ship within 24 48 of receipt.

are Customer Service Representatives from available Monday through Friday by 7:00 AM to 5:00 PM PST. Whether be telephone, e-mail or fax, we will sure to provide friendly and courteous service every step of the way. Phone: (800) LOCKER or (800) 562-5377 www.lockers.com

2011: $36,100,000 It is probably the best Revenues: 2010: $32,400,000 2012: $3,625,720 (projected) 2009: $32,200,000 2011: I have investment that $4,196,893 ever 2008: $32,900,000 2010: $5,326,817 made in this industry. 2007: $28,800,000 2009: $5,214,832 2008: $4,893,878 encourage everyone AchmeAI would heAlth centers Aerofit attend. to make the effort toheAlth & fitness www.achmeahealth.nl www.aerofitclubs.com Clive Caldwell, President Gladsaxe, 43 Apeldoorn The Cambridge Club, Netherlands 1900 West Villa Maria Bryan, TX 77807 USA Ontario, Canada Phone: +31 55 599 4720 founded: 1977 number of Clubs: 2009: 37 2007: 32 number of members: 2009: 60,000 markets Served: Netherlands Active life www.activelife.pt R. Joaquim Rocha Cabral n26 Lisbon, 1600-0751 2013 ad-Global.indd Lisbon Portugal Phone: +351 966 132 162 founded: 2003 Phone: (979) 823-0971 founded: 1984

markets Served: USA: Principal: Antnio Macias and bought more equipment South Atlantic (DE, DC, FL, CEO: Antnio Macias GA, MD, NC, SC, VA, WV) most remarkable in the markets Served: Revenues: Trade Show in our industry. 2012: $38,250,000 (projected) Portugal

IHRSA.ORG

IHRSA GLOBAL REPORT

A COPYRIGHT 2012 IHRS

number of members: www.alcornicheclub.com 2011: 150,000 number of Clubs: 2010: 100,000 PO Box 318 Dasman 15454 2011: 4 2009: 50,000 Kuwait, Kuwait 318 Kuwait 2010: 2 in Las Vegas March 19 22, 2013 Phone: at Mandalay Join your colleagues+965 25636398 Bay 2009: 2 International Convention & Trade Show 2008: 2 founded: 2005 for IHRSA 2013 the 32nd Annual 2007: 2 number of Clubs: 800-228-4772 (US and Canada) or number of members: Visit ihrsa.org/convention or call 2011: 1 up-to-date information. 2011: 8,650 2010: 1 617-951-0055 for the most +1 2010: 7,750 2009: 1 Principal: Kovalev Alexey 2009: 7,700 2008: 1 2007: 1 number of members: 2011: 3,500 2010: 3,200 2009: 3,000 CEO: Kovalev Alexey media Contact: Alexey Vasin 79859957757 markets Served: Russia
5/2/12 2:02 PM

supplier Profiles
Editorial support for advertisers

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IHRSA GLOBAL REPORT

Copyright 2012 ihrSA

ihrSA.org

ihrsa.org/advertising

F.I.t. 2014 CoMMeRCial fitNess CataloG equiPMeNt, seRviCes & suPPlies

(published in November 2013)

IHRSAs Fitness Industry Technology (F.I.T.) Commercial Fitness Catalog is a valuable year-round resource thats designed to simplify the purchasing process for club operators and staff. The material is organized by product category and accompanied by charts to permit side-by-side comparison of product featuresa reader service unmatched by any other buyers guide in the fitness industry. The guides easy-to-read format enhances the buying process, efficiently connecting suppliers with customers. F.I.T. is a special supplement to Club Business International and is mailed to all subscribers. Published in November, F.I.T. is distributed at all major industry trade shows throughout the year, from the fall of 2013 through the fall of 2014.

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According to IHRSAs 2012 Industry Data Survey, the IHRSA-member facilities surveyed typically spend $115,000 per year, or 5.3% of their total revenue, on fitness equipment, office technology, and facilities and grounds.

I look forward to reading F.I.T. each year. It provides a comprehensive overview of all the new products and services available to me.
Scott Gillespie Owner | Saco Sport & Fitness | Saco, ME

FITNESS INDUSTRY T ECHNOLOGY

F I T

All listings appearing in the annual F.I.T. guide and the monthly F.I.T. Extra section of CBI are created and/or updated online at fitextra.com. All IHRSA associate member companies receive their own unique user name and password to access fitextra.com. Any questions relating to the use of this site should be directed to Project Manager Rebecca K. Maverick at r.maverick@fit-etc.com or +1 781-544-3709.

F.I.t. includes comparison charts on:

Bikes Climbers Elliptical Trainers Technology Treadmills

Plus:
Front of Book New Product Showcase IHRSA Associate Member Directory

Equipment, Services & Supplies

Commercial Fitness Catalog

2013

82% of respondents rate F.I.T. Extra (CBI Product Profiles) as valuable or extremely valuable to them as readers.

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InTEGRATED MaRKetiNG oPPoRtuNities

Advertising on ihrsa.org offers companies an exciting opportunity to reach health club operators at one of the industrys highly valued sites.

iHRsa.oRG: tHe PReMieR WeBsite foR HealtH CluB oPeRatoRs

The industry relies on ihrsa.org more than ever for the latest news, data and other information about the fitness business. The number of page views continues to climb, and we enjoy a high level of engagement with the sites visitors. Most importantly, were connecting with our audience primarily health club owners and operators by giving them the best and most relevant content available anywhere.

2012 HiGHliGHts
Recorded more than 325,000 page views in March 2012 alone. Each ihrsa.org visitor spent more than 3 minutes on the site and viewed 4.5 pages per visit, on average. IHRSA has more than 10,000 members in its LinkedIn group, more than 2,500 fans on Facebook and more than 4,050 Twitter followers giving our content enhanced social media distribution. The IHRSA blog averages more than 30 posts each month and is widely read and distributed. From March to June 2012, ihrsa.org recorded more than 4,800 visits originating from Facebook.

eNHaNCe YouR PReseNCe WitH video Want to grab readers attention and get them to click through to your website? Incorporate video messaging into your ads in the digital edition of CBI, which is sent monthly via email to more than 19,000 subscribers. Ask your IHRSA representative for details!

ihrsa.org/advertising

tHe iHRsa oNliNe BuYeRs Guide

The enhanced ihrsabuyersguide.com makes it easier for club owners and fitness professionals to find the products and services they need to run their businesses.

featuRes:
Better search engine optimization (SEO) IHRSA has made it easier for your products and services to be found on internet search engines such as Google, Yahoo! and Bing. Self-service or customer assisted Companies may update and enhance their listings online or they can contact their IHRSA account representative directly. ihrsabuyersguide.com is fully integrated with ihrsa.org and managed by IHRSA as a service for its membership.

Product showcases:
Video is a free offering for product showcase listings.

Category index:
Potential customers can search by product categories or company name.

Your listing includes a direct link to your companys website, related CBI articles and much more. For additional information, contact ads@ihrsa.org.

enhanced listing:
Social marketing Enhanced listings may include your Facebook and Twitter links.

CBI Classified/MaRKetPlaCe ads

Hiring? Selling a health club or fitness equipment? Have a new product or service to promote? A classified ad in CBIs Marketplace is a great, cost-effective way to get your message out to the industrys key players. Place a text ad or include a logo and add color for extra visibility. Discounts are available for a multi-issue commitment. For more information, e-mail classifieds@ihrsa.org or visit ihrsa.org/classifieds.

Club Business International is an essential resource for my management team. It stands head and shoulders above the other magazines in the industry.
Rick Beusman President | Saw Mill Sports Management Mount Kisco, NY

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eaCH editioN of CBI PRovides valuaBle editoRial oPPoRtuNities foR iHRsa assoCiate MeMBeRs aNd adveRtiseRs.
Whats New:
Editorial profiles of new products and services.
| Innovations | FIT Extra Total-Bo dy Cardio
BODY-SOLID, INC. CYBEX INTERNATIONAL, INC. FASSI SPORT

| Innovations | Whats New

KettleBell Concepts

Affinity Amp

into a KettleBell Concepts has entered an strategic partnership with TurboRoster, marketing online registration and social-media offer system serving health clubs that and smallpersonal training, group fitness, training sessions. The new joint offering group programming and CECprovides clubs with KettleBell Concepts with access to the TurboRoster approved ongoing education, along clubs can utilize a variety of platform. For a low monthly fee, to a built-in rewards program featuresfrom payment collection Concepts enrollment and can also track analytics on KettleBell more information, contact the and calculate their final ROI. For cepts.com. | company at 646-424-0877; kettlebellcon

Affinity Amp has introduced its flagship mobile marketing platform, the Affinity Mobile Platform, or AMP. Conceived from the ground up for the fitness industry, this affordable solution provides customized and A Mobile Platform for members branded mobile from Affinity Amp apps for Android, iPhone, and the health club mobile Web to engage and empower information they need, when members with the and full they need it. Analytics, push notifications, meaningful, social-media integration facilitate Used by ongoing conversations with members. mobile clubs across America, AMP represents ROI is greater retention. engagement, and the company at For more information, contact the | 208-549-5990; affinityamp.com.

SEE OUR AD ON TAB

Endurance by Body-Solid E5000 Elliptical Trainer

Endurance Center Drive elliptical trainers offer a blend of research, engineering, performance, and technology. Patented technologies have been applied to provide a stable, space-efficient platform to perform rigorous low-impact, full-body workouts. The combination of a natural stride, quality manufacturing, and superior programming have created the latest evolution in cardio training. The E5000 uses an internal generator, eliminating any power requirement. Designed for extreme durability, the E5000 offers a commercial warranty.

425A Arc Trainer

The CYBEX 425A Arc Trainer has been designed to provide a solution for lightcommercial applications. It meets and complements a facilitys needs with its compact footprint, elegant design, and easy-to-use features. Combining elements of a skier, elliptical, stepper, and hiker, the 425A Arc Trainer makes it possible for users to focus on their specific fitness needs, and can facilitate a virtually unlimited number of workout combinations. The 425As remarkable versatility satisfies every club-member population.

NEW EX 07
The EX07 elliptical from Fassi Sport employs a Seesaw Motion Pad System to manage the ergonomic pedal angles, while twin-stride tuning provides an easy, electronic stride adjustment. An innovative system and magnetic resistance link the movement of the upper-body handles and that of the leg pedals to ensure that the upper body isnt simply pulled by the legs, but, instead, must work on its own to obtain a total-body workout. Twenty resistance levels are offered.

Manufacturers list price: $4,995.00

Harbinger Fitness
Classy KitLock locker solutions from Codelocks

Codelocks, Inc.

KitLock brand of coded locker Codelocks showcased its innovative held recently in Essen, Germany. solutions at the FIBO trade show, than a key to secure lockers. KitLock employs a PIN code rather enter a four-digit PIN, lock Using KitLock, members can simply key around or having to use coins and go, without having to carry a the managing director of or tokens, explains Grant Macdonald, to show the locker is in use, and, Codelocks. A red LED light flashes unlocked by using a master code. if a user forgets the code, it can be company at 714-989-2900; For more information, contact the codelocks.com. |

Harbinger Fitness has added to its family of popular 6 padded leather weightlifting belts to include size XXL. With a new look featuring a debossed logo and shield, the belt is designed to provide maximum support for the back and abdomen. Made of real leather with interior foam cushioning and a plush suede lining, the New belt for XXL-size belt is double-stitched lifters from Harbinger throughout for enhanced Fitness durability, and contoured To ensure from back to front for added comfort. capability, the 6 padded leather peak tensioning steel belt also features a heavy-duty, dual-pronged contact the roller buckle. For more information, ess.com. | company at 707-438-7777; harbingerfitn

Manufacturers list price: $2,875.00

BRUDDEN TECHNOLOGY

FIRST DEGREE FITNESS, NORTH AMERICA

750AT Total Body Arc Trainer E610 Elliptical

E610 is a compact elliptical trainer that still permits large steps (18"), respecting ergonomic standards and simulating natural walking. It offers comfort and safety to users with an exclusive movement system that provides a smooth workout, independent of the training profile. A touch-screen panel enables exercisers to enjoy entertainment, and the E610 is very quiet. The self-powered commercial CYBEX 750AT Arc Trainer combines elements of a climber, hiker, and skier to produce a variety of workout combinations . By varying resistances and inclines, the same area can be targeted in different ways, to build muscle, burn calories, or both. The versatility of the high-end CYBEX Arc series allows health clubs to purchase one unit that will help all members reach their personal fitness goals.
Manufacturers list price: $7,995.00

E-720 Fluid Cycle XT - Multifunction Cycle / UBE Cross Trainer

The E-720 Fluid Resistance Cycle XT (Cross Trainer) combines the fun of cycling, an upper-body ergometer, and the added enhancement of First Degree Fitness patented Variable Resistance producing an impressive total-body trainer. With 20 levels of variable adjustment, the machine is ideal for health clubs that want to attract a wide membership base, from sedentary individuals to elite athletes. The cross trainer is easy to use and offers workouts that are fun, providing cardio and strength training with high caloric burn.

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Manufacturers list price: $3,399.00

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IHRSA members can read and download each issue of CBIexactly as it appears in printfrom ihrsa.org/cbi. Members can locate specific articles or topics using our online search engine. In addition, CBI News is sent via e-mail to more than 19,000 readers at the beginning of each month, allowing club operators worldwide to read CBI instantly. In addition to ihrsa.org, digital editions of all IHRSA magazines are also available at Scribd.com, a major ePublishing sitegenerating significant additional exposure for advertisers each month.

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Value Proposition Power Systems

By assigning equal value to their business, suppliers, and customers, the Paulettos have developed a dynamic distribution company
recognized strength and conditioning coach at the University of Tennessee in Knoxville. Training videos not only seemed a logical next step, but also proved to be a promising, open-ended one. Soon, Bruno and Julie were adding other sports performance training equipment, such as dumbbells, jump ropes, and exercise mats, to their product line. After seven years of remarkable growth, their homebased business evolved into a full-time venture, forcing Bruno to leave his position at the university to help Julie manage the ever-expanding business. At the time, our companys entire operation was run out of a room no larger than a walk-in closet, recalls Julie, who now serves as president. I was the order taker, purchasing agent, shipper, accountant, and secretary. Since then, the company has become an industry powerhouse, a one-stop shop of sorts for a wide range of exercise Powerhouse Partners environments and Recently, Power Systems signed on two new partners, notes end-users, including CEO Bruno Pauletto, that testify to the companys ability to health clubs, personal align with best-in-class industry suppliers. The companies: trainers, high schools, Life Fitness and Les Mills International. colleges and universities, Were very proud that theyve put their trust in Power Systems, professional sports he says. These agreements validate both our values and our teams and players, efforts. It shows that the work, systems, and processes that and consumers. In weve developed and implemented over the past few years have November 2007, its put us in a position to work with major brandsthat we have the constant growth ability to accommodate their future growth. which had been averaging 20%25% Pauletto observes that the Life Fitness and Les Mills partnerships per yearprompted will significantly increase Power Systems market reach and the company to move inevitably lead to similar opportunities. into a 250,000-squarefoot facility, formerly a book warehouse, in Knoxville. Today, Power Systems employs nearly 100 people, has partnerships with approximately 40 equipmentproduct brandsincluding Bodyblade, Keiser, Polar, and TRXand carries more than 2,000 individual items.

Innovations
Building on value
Key to its success and overall strength are the brands with which Power Systems has aligned. The companys appeal to leading, well-known suppliers is its ability to bring value to the table, explains Bruno, who is CEO. All of the qualities that define Power Systems our mission, values, brand attributes, etc.become associated with the products that we distribute; when we do our job well, it reflects well on them. We create positive experiences between consumers and our suppliers brands. How positive that experience has been is attested to by research showing that Power Systems enjoys a 96% customer satisfaction rating. Getting to that figure has required some meticulous partner vetting. Our approach to entering into agreements with other brands is different from that of other distributors we know, says Bruno. We look for companies that are category leaders, have great quality and service records, and whose customer-centered values parallel our own. We treat our suppliers and customers the same way. We decide whats best for both companies and then work toward our common goals. We expect high-quality products and responsive service. Our suppliers expect us to sell their products and pay on their terms.

Whats New 65 | FIT Extra 67 | BuyersMar t 101

ts a classic story of young entrepreneurs setting out with little more than dreams and achieving much more than they could ever have imagined. No, in this particular case, the tale doesnt begin in a garage, or in the basement of a parents home, but, rather, in a room no larger than a walk-in closet. The year was 1986, the entrepreneurs were a husband-and-wife team, Bruno and Julie Pauletto, and the business was Power Systems, which, at the time, produced several sports-training videos and marketed them to coaches in high school, college, and other athletic venues. The company was a natural outgrowth of Brunos interests, background, and accomplishments. A world-class athlete, hed participated in the 1984 Olympic Games in Los Angeles in the shot put, and had subsequently become a nationally

Julie and Bruno Pauletto

Power Systems catalogs encompass more than 2,000 items

TRUE Fitness, CS800 Total-Body

Elliptical |

ALL OF THE
QUALITIES THAT DEFINE

POWER

SYSTEMSOUR MISSION, VALUES, BRAND ATTRIBUTES, ETC. BECOME ASSOCIATED WITH THE PRODUCTS THAT WE DISTRIBUTE; WHEN WE DO OUR JOB WELL, IT REFLECTS WELL ON THEM.

Relying on reality
In reaching out to customers, Power Systems has, again, adopted a unique position. Recently, the company has focused its efforts on what it sees as real people. Its new marketing and messaging emphasis reflects Julies

convictions and vision, driven by her concern that todays culture places undue importance on attractiveness. Weve allowed our concept of beauty to become synonymous withif not to entirely replaceour sense of fitness. The sports and fitness industries have contributed to this by utilizing images that arent real, but represent a subset of the industrys audiencethe extremes of fitness, body shape, and athleticism. Weve used those images as much as anyone, she acknowledges. But we decided that it was time to change the photos we choose and the stories we tell. We want to serve a nation thats focused on true, not idealized, fitness. In that spirit, Power Systems is using images of real people of all ages, shapes, sizes, and abilities in its advertising, catalogs, Website, and other media. Looking to the future, the challenge will be to find like-minded people and companies to help drive our growth, Bruno says. Any new opportunity we consider must serve Power Systems, our partners, and our customers well. |
Jon Feld, jfeld@inc.com
ihrsa.org
|

Power Systems Pro Forma Year Founded: 1986 Number of employees: approximately 100 Revenues: N/A Number of partners: 40-plus Number of products: approximately 2,000

Photo sponsored by TRUE Fitness

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*Exclusive opportunity: only one available per issue

CBI is a great publication. It is clear, comprehensive and provides a multitude of ideas and resources. It is a must read!
Bill McBride President & Chief Operating Officer | Club One, Inc. | San Francisco, CA

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associate News:
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ASSOCIATE PROFILES BodyMedia

ASSOCIATE NEWS American Council on Exercise

Jonathan Ross and Lawrence Biscontini, M.A., have joined the team at the American Council on Exercise (ACE). Ross, who is senior consultant, personal training, is a recognized speaker, author, and thought leader in personal training, and will help with ACEs Integrated Fitness Training Model, which spans the health-fitness-performance continuum. Biscontini, who is senior consultant, group fitness, is known for creating award-winning group fitness and personal training programming for clubs and spas internationally. He will help develop and expand ACEs group fitness instructor certification, and support continuing education. For more information, contact the company at 858-279-8227; acefitness.org. |

< ASSOCIATE PROFILES

< ASSOCIATE NEWS

CardioReady

Precor, Inc.
Precor, Inc., has named Tom Hull vice president of sales, Americas, filling the role previously held by Chris Torggler, who is now general manager, Precor Strength. Most recently, Hull was vice president and executive committee member at Attachmate Corporation, where he led North American sales and consulting operations. Previously, he spent nearly 20 years in leadership positions with such firms as RealNetworks, Sequent, and IBM. A member of the 1980 U.S. Olympic rowing team, Hull remains an active competitor in masters racing, and serves on the board of the YMCA of Greater Seattle. For more information, contact the company at 800-786-8404; precor.com. |

BodyMedia FIT is an on-body monitoring system that consists of the BodyMedia FIT Armband monitor, the online Activity Manager, an optional display, and free downloadable apps for mobile device users. When worn, BodyMedia FIT Armbands automatically and accurately track calories burned, steps taken, and minutes engaged in activity, along with monitoring the quality of ones sleep. The information tracked can be easily evaluated with BodyMedias online Activity Manager, and adding the easy-to-use food log creates a comprehensive system to improve weight loss. For more information, contact the company at 412-288-9901; bodymedia.com. |

Lawrence Biscontini

Core Health and Fitness

Core Health and Fitness, LLC, the corporate holding group for the Star Trac and StairMaster brands, has signed an exclusive global license with Nautilus, Inc., to utilize its TreadClimber patent technologies for the commercial fitness market. The unique modality combines treadmill and stairclimbing movements into a user-preference motion. TreadClimber was extremely popular with consumers in the commercial setting, and we believe that many club members will be excited to see the product and technology return, notes Bill McMahon, the chief operating officer for Nautilus. For more information, contact the company at 800-228-6635; startrac.com. |

Muscle Up Marketing

CardioReady, an independent entity comprised of physicians, attorneys, and AED industry veterans, offers a comprehensive AED Program that health clubs can utilize to help enhance safety. CardioReady assessments have revealed that 80% of facilities with AEDs are non-compliant. With on-site inspections, tracking and notification software, physician oversight, and complete legal review and remediation, health clubs that become CardioReady Certified are assured rescue-readiness and the protection of Good Samaritan Laws. CardioReady provides a free consultation and preferred pricing to all IHRSA members. For more information, contact the company at 800-614-9368; cardioready.com. |

Tom Hull

SPRI Products, Inc.

SPRI Products, Inc., has promoted Lizz Erickson to commercial sales manager, where she oversees all commercial sales in the U.S., including health clubs, yoga studios, universities, municipalities, hospitality, military, and corporate wellness. A SPRI employee since 2007, Erickson previously served as the national account manager, where she called on many commercial markets and specialty fitness retail outlets in the Eastern U.S. As a seasoned veteran, Lizz has an unwavering commitment to providing the highest levels of service and support for our customers, says Herb Flentye, the president and CEO of SPRI. For more information, contact the company at 800-222-7774; spri.com. |

Quest Nutrition
Lizz Erickson

Fitness EM, LLC

Muscle Up Marketing is a full-service health club marketing and advertising agency that offers the latest technology and services for health clubs, including text message/mobile marketing, e-mail marketing, social media management, QR codes, and more. Integrating these services allows clubs to develop a true multichannel advertising campaign, attract more members, and distinguish themselves from competitors. The company is well-known for its history of prompting maximum response on directmail postcards for its clients, and its staff consists of gym marketing experts who have extensive knowledge and experience in the industry. For more information, contact the company at 800-516-4480; muscleupmarketing.com. | Fitness EM, LLC, has appointed Mark Ish to the position of national sales director, reporting to Steven Sandler, the vice president of sales. Previously, Ish was the vice president of sales and marketing at Altus Athletic, and formerly, he was the director of sales for Wham-O, where he managed the sporting goods and big-box retail channels. Mark brings a wealth of experience in the fitness and consumer packaged goods businesses, and he represents the next step in building our organization, says Sandler. Ish earned his bachelors degree in business administration from San Diego State University. For more information, contact the company at 800-704-5561; empowerfitness.com. |

Zoom Media, Inc.

Zoom Media and Marketing, a digital place-based media company, has appointed Judy Kenny to president, sales and marketing. Most recently, Kenny was responsible for the sales, marketing, and research strategies for Newscorps 20th Century Fox Television. Previously, she helped restructure the MyNetworkTV Network, and spent 10 years as head of Univision sales. Zoom also recently announced that Tom Lapcevic, the president of Zooms ClubCom division, has assumed responsibility for all venue development and is reporting directly to the CEO. For more information, contact the company at 212-685-7981; zoommedia.com. |

Mark Ish

associate Profiles:
Enhanced editorial for member companies.

Quest Nutrition is the creator of the first Low Carb Protein Bar thats best known for what it doesnt contain. It has no soy, sugar, or sugar alcohols, gluten, trans fat, or junk ingredients. Available in six delicious flavors, Quest Bars have 20 grams of high-quality isolate proteins, and only 46 grams of non-fiber carbs. Formulated to perfectly combine taste, nutrition, and convenience, the Low Carb Protein Bar is available online. The company has filed for a patent on its unique Low Carb Protein Bar. For more information, contact the company at 888-212-0601; questproteinbar.com. |

Judy Kenny

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Get aCtive!
Get Active! magazine is your gateway to the health club consumer and owner. Get Active! will position your brand prominently in front of club owners, health club professionals and thousands of health conscious consumers. Get Active! is published three times a year: Winter, Spring & Fall.
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endures brutal training regimens in plyometrics, speed drills and Olympic lifts. Her natural athleticism and relentless drive have earned her more than a dozen gold medals in international competitions in the 100m, 200m, and 400m races. She is the current and three-time world champion in the 200m, and five time U.S. champion in the same event. She still holds the national high-school record in the 200m. Despite her accomplishments, Felix has never won an Olympic gold medal in an individual event, her single gold earned as one of the U.S. runners in the 400m relay when the team finished first in Beijing in 2008. Shes focused on changing that this summer in London. The 26-year-old sprinter is a proud member of the Presidents Council for Fitness, Sports and Nutrition, a position that allows her to motivate others to live a healthier lifestyle. She plans on increasing her call for the nation to become more active and healthy in the coming years, but first, London is calling.

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Felix is the highest profile track-and-field athlete currently on the U.S. Olympic team, and heading into the London Games, shes in heavy demand as a product endorser, invited guest, role model and interview subject. Those things happen when youre gorgeous, successful, and famous, and about to compete on the worlds largest stage. With all the distractions, Felix knows the importance of firm grounding, which she finds from her faith and family. A believer in visualization before competition, the Southern California native centers herself before every race by praying with her mother before stepping onto the track. Even after competing in two previous Olympics and winning one gold and two silver medals, shes never strayed from her modest roots. Once called chicken legs as a young girl, Felixs slender 5'6", 115-lb frame belies her prodigious athletic gifts and physical strength. Shes aggressive in the weight room, able to leg press 700 lb, and

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Many health club companies, such as Anytime Fitness, private label Get Active! with their companys logo and contact information. This enables clubs to leverage IHRSAs trusted editorial and professionally designed magazine as a marketing tool to reinforce their brand image with their members, prospects and within their communities. You may also private label Get Active! for your companys marketing purposes. Ask your IHRSA representative for more information.

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I look forward to reading CBI News each month for its extensive news coverage and information on the latest trends in the industry.
Laurie J. Smith SVP of Operations | Leisure Sports, Inc. | Pleasanton, CA

e-NeWsletteRs
Expand your electronic outreach with IHRSAs cost-effective e-newsletters. CBI news is sent monthly to more than 19,000 executives and staff at health clubs and wellness companies around the world. It includes highlights of the current issue of Club Business International. hr Digest, powered by healthclubs.com/jobs, is sent monthly to more than 2,000 human resources (HR) directors, hiring managers and general managers with HR duties at health clubs and wellness companies in the U.S. and Canada. It includes industry HR news, articles on key employment-related topics, and information and offers regarding IHRSAs HR publications and other resources.

fitNess BusiNess (BRasil)

Published bimonthly, Fitness Business targets the fast-growing Brazilian fitness market and is the official magazine of the IHRSA/Fitness Brasil Conference and Trade Show, the largest industry expo in Latin America, held each year in So Paulo, Brazil. Fitness Business is published in Portuguese and available digitally on ihrsa.org. For more information, contact Jacqueline Antunes at ja@ihrsa.org.

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CLUB BUSINESS INTERNATIONAL

foR Rate CaRd oR otHeR iNquiRies: e-mail ads@ihrsa.org or call 800-228-4772 (u.s. & Canada) or +1 617-951-0055

Photography (cover and above): Artiga Photo/Corbis | Design: Samantha Cuozzo Graphic Design

ABOUT iHRsa
estaBlisHed iN 1981, the International Health, Racquet & Sportsclub Association is a not-for-profit trade association representing health and fitness facilities, gyms, spas, sports clubs, and suppliers worldwide. The associations membership includes more than 10,000 clubs in 78 countries, along with more than 650 industry manufacturers and service companies. IHRSAs mission is to grow, protect, and promote the health and fitness industry, and to provide its members with benefits that will help them be more successful. IHRSA offers high-quality publications, websites, and educational networking opportunities in the major health club markets worldwide. ReGaRdless of WHiCH MediuM You seleCt, advertising with IHRSA will help you achieve visibility among fitness industry leaders. Your involvement with IHRSA will allow you to build lasting relationships for your business. Because IHRSA is a member-owned association, all profits are invested back into services for members and global initiatives that foster industry growth.

iNteRNatioNal HealtH, RaCquet & sPoRtsCluB assoCiatioN seaport Center | 70 fargo street | Boston, Ma 02210 usa

CoNtaCt tel: 800-228-4772 (u.s. & Canada) +1 617-951-0055

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