Table of Contents Title Page Certification Approval Sheet Dedication Acknowledgement Abstract Table of Contents i ii iv vi vii viii x

CHAPTER I: THE PROBLEM AND ITS BACKGROUND Introduction Statement of the Problem Brief Description of the Project Background of the Study Vision and Mission of the Study Scope and Limitation Objectives of the Study Definition of Terms 1 2 2 3 3 4 4 7

CHAPTER II: METHODOLOGY Research Design Respondents Research Instruments Data Gathering Procedure Statistical Treatment of Data Research Respondents 10 10 11 11 11 12

CHAPTER III: REVIEW ON RELATED LITERATURE AND RELATED STUDIES Related Literature Foreign Studies Local Studies 13 17 18

CHAPTER IV: PRESENTATION OF DATA, ANALYSIS AND INTERPRETATION

CHAPTER V: PROPOSED STRATEGIES OF THE PROJECT Management Aspect Marketing Aspect Technical Aspect Financial Aspect Socio- Economic Aspect 36 44 52 64 88

CHAPTER VI: SUMMARY, CONCLUSION AND RECOMMENDATION Summary Conclusion Recommendation BIBLIOGRAPHY APPENDICES 89 90 93 95

A. Letters of Request B. Customers Questionnaire C. Mayors Permit D. BIR Form E. Police Clearance F. DTI Application Form
CURRICULUM VITAE

97 100 106 107 109 110

112

LIST OF TABLES Table 1 2 3 4 5 Description/Title Total Number of Respondents As to Ages of the Individual Respondents Number of Individual Respondents with or without camera Customers Preference whether to Hire or not to Hire Photographers Preferred events that Individual Respondents would like to hire a Photographer 6 7 8 9 10 11 Picture Sizes that the Individual Respondents would prefer to be Developed Usual Amount That Individual Respondents Spend per Develop Existing Photo Studios where Customers develop their Pictures Usual Amount That Individual Respondents Spend for Photocopy The Type of Business Organization They Have The Qualification of Requirements and Number of Employees in the Establishment 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 Management Problems Encountered in Existing Photo Studios Marketing Strategies of the Existing Photo Studios Peak Season and Lean Season of Existing Photo Studios Marketing Problems Encountered in the Business Whether Existing Photo Studios Conduct Inventory on Equipment and Supplies As to How Often the Existing Photo Studios Conduct Their Inventory The Equipments of an Existing Photo Studio Whether the Existing Photo Studios Own or Rent Initial Capital of an Existing Photo Studio Average Tax Paid to the Government by Existing Photo Studios Monthly Salary of Employees Heart Charmers Points and Rewards Table Properties and Equipment Furniture and Fixture Leasehold Improvement 27 27 28 29 30 31 31 32 33 33 34 40 49 67 67 67 23 24 25 25 26 26 Page 12 21 22 22

LIST OF FIGURES
Figure 1 2 Description/Title Organizational Chart Gantt Chart for Projected Time Table of the Establishment of Heart Charmers Photo Studio and Services 3 4 Interior Perspective View Floor Plan Floor Plan with Measurements External Perspective View Flow of Services Geographic Location of Siaton 43 52 53 54 55 58 62 Page 36

5 6 7 8

LIST OF EXHIBITS
Exhibit Description/Title Page 68 69 70 71 72 73

1 2 3 4 5 6

Statement of Financial Position Income Statement Statement of Cash Flow Statement of Owner's Equity Financial Ratios Common-Size Income Statement

LIST OF SCHEDULES
Schedules 1 2 3 4 5 6 7 8 9 10 11 Description/Title Schedule of Service Revenues Schedule of Salaries and Wages Schedule of Advertising Schedule of Utility Expense- Water and Electricity Schedule of Permits and Licenses Schedule of Office Supplies Schedule of Internet Connection and Communication Schedule of Rent Expense Schedule of Property, Plant and Equipment / Depreciation Schedule of Repairs and Maintenance Income Tax Schedule Page 74 76 77 78 79 80 81 82 83 85 86