Vous êtes sur la page 1sur 21

CERTIFICATE OF SUPERVISOR

This is to certify that candidate work is original to my best of knowledge & belief. Date : Place : SAGAR Signature Name :Dr. A.K. Jain

ACKNOWLEDGEMENT Through my words I would like to thank almighty god, who strength me to put my efforts in the project. My thanks to our Principal; Mrs. S. Pandey Madam and deep thanks to my project guide Mrs. Jigyasa Gubrele who

encouraged me and supervised me to put my efforts in this project. A great and deep thanks to my parents and my friends and all those people who help me and guided me to complete this project.

Thank You Archit Jain

DECLARATION OF THE STUDENT

I Shivangi Kanojia , daughter of Mr. V.P.Kanojia , Certify that the project report entitled Employment In Event Management ,prepared by me is my personal and an authentic work under the guidance.

Date : 09/11/09 Place : Sagar (M.P.)

Signature : Name : Shivangi Kanojia Roll No : 827896


Address: 5 Civil Lines Sagar Contact No : 9753253793

CERTIFICATE OF THE SURVEYED INSTITUTION This is to certify that Ms. Shivangi Kanoji has visited our office for her project work. During the project work her work and behaviour was Satsifactory.

Date : 09/11/09 Place : Sagar (M.P.)

Signature : Name :
Designation : Director I.D.A Office : IInd Surya apartment Sagar

MEANING
What is an Event ? Event can be described as a public assembly for the purpose of celebration, education , marketing or reunion. Events can be classified on the basis of their size, type and context. An event can be : soid / life-cycle event like Birthday party , engagement , wedding, funeral etc ; Education and career event like education fair , job fair , workshop , Seminar , debate , context , competition etc What is Event Management ? It is the process of analyzing , planning , marketing , producing & evaluating an event. It is a different way of promoting a product , service or idea. if an event is managed efficiently and effectively, It can be used as a very powerful promotional tool to launch or market or product or device. Events management require certain core values to be deployed to every element , process & decision to justify professional approach and achieve effective and efficient results.

People Involved in Organizing an event


The number of people involved in organizing an event depends upon the size & scale of the event. While organizing a small party may requires only one or two people, organizing a very large event like Olympics may require several thousand people. A typical trade show has following event professionals : Event Manager, Event Planner , Event Co-ordinates , Information Manager, Logistics Manger. People Involved in sponsoring on Event : Following people are involved in supporting an event. Organizers, sponsors , partners ,clients and supporting agencies. These people can either be an individual or a company. They either finance the whole event or some of its part or provide some service either at subscribed rate or for free an organizer finances maximum amount of money in an event. Therefore he has maximum central over the event .! !

INTRODUCTION
Every time when you saw a programmed like Filmfare awards or those pop concerts and beauty pageants you would have wondered how people managed to set up such brilliant shows. Every time detail from your entering the venue to your going out is a result of rigorous planning. Well thats event management for you. One of the fastest and the most glamorous up coming professions today , it means rubbing shoulders with whos of the come-de-le crome layer of the city. It does mean big money, bit it also involves lots of discipline and meticulous planning to be in this profession , So , if you are think you are that type then go ahead and take the plunge. Planning an event is an event in itself. Your job as far as organizing an even begins with the very basics. The client comes to the event manager with a vague idea in mind it is entirely

up to the event manager to work on the idea and turn it into a reality. Events could be anything from concerts , product launches, conferences , promotions , press conferences , jubilee celebrations and farewells to television based events , fashion shows wedding or parties. it could be just anything..!! In a nutshell :- An Event manager has to first design the basic framework , after which he prepares the marketing plans , hunts for sponsors , works on the logistics , locates the site/destination , contact vendors , hires performers, prints/mails invitation cards, creates menus , looks after the stage/lights books the artistes , arranges for transport for different people, and on the Dday coordinates , plans and finalises every aspect of the event. Event managers usually start working months before the events. Sometimes , in order to make the work easier , large event management companies hire the services of smaller companies on a contract basis!

Renumeration : An Excellent field to make money infact


once you start getting the feel of the field, it will never be a problem. Even free lancers today earn anywhere between Rs. 30,000 and above today.It is a very lucrative profession. Money again depends on the kind of events you handle. If you prefer to

deal with weddings and parties it may easily come around Rs. 50,000 or even more. Event Co-ordinator with a good deal of experience could earn even in seven figure.!

Joining an event management company :- A person who


enters into this field has to first join as a trainer. This person becomes the promotion co-ordinators. Event management

companies nowadays hire tests of young people for this post. Very basic jobs in promoting the event is given to them. One could do this on a freelance basic also. The next job in this field is event Coordination. The main job of an event Co-ordinator is to supervise the various stages of planning in event management.. Skill Needed : In terms of educational qualification a graduation

should be ideal though not much stress is laid on education. But there are a host of other qualities , which are essential for a person to be well-equipped in this field. These include : Analytical /Critical thinking & problem solving : Analytical

thinking and problem solving are abilities there are a must in this field.
Client/Customer

Service Orientation :- Client/Customer

Service orientation is the ability to be client focused and

committed to meeting the needs of your customer. An event manager has to be client focused he must attempt to know the clients need, he must be able to put other at ease while interacting with them, build trust & respect with customers & client.
Good negotiation skills :- It is a general opinion that

negotiating means underestimating the seller, One the centary it is skill in business which , when developed makes you an astute minded businessman.
Teamwork, Facilitation & Co-operation :- Needless to say ,

one of the most important things here , is the ability to work as a team. You should not only know how to lead a team but also work with everyone and get the job done. You should be able to build efficient teams of people and facilitate their effectiveness. Alwalys remembers , There is no I in Team
Good networking skills :- An event manager needs to build up

his own network and the more number of contacts he has the more successful he will be , any kind of business can be only expanded through contacts & you must therefore have the skill & aptitude to go out & talk to people.

Ability to work under pressure and meet deadlines : An

even manager should be able to handle pressure and deadlines to ease. Inspite of meticulous planning and arrangement , small error to miscalculation can wreak & disrupt the entire schedule. At such testing times, you should be able to remain claim & cool , perform your role as through everything is under control , so that others are not adversely affected.

MORE INFORMATION
Event Management is the application of the management practice of project management to the creation and development of festivals and events. Event management involves studying the intricacies of the brand, identifying the target audiences, devising the event concept, planning the logistics and co-ordinating the technical aspects before actually executing the modalities of proposed event. The recent growth of festival & events as an industry around the world means that the management can no longer be adhoc. Events and festivals , such as the Asian Games , have a large impact on their communities and, in some cases , the whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry , charity , society and group will hold events of some type/size in order to market themselves , build business relationship , raise money or celebrate.

CONTENTS
Marketing Tool. Service of Event Management Company. Event Manager. Event Management as an Industry. Technology & Event Management Education Categories of Events. Further Readings. Marketing Tool :- Event Management is considered one of the strategic marketing and communication tools by companies of all sizes. From product launches to press conferences , companies create promotional events to help them communities with clients and potential clients. They might target their audience by using the news media , loping the generate media coverage which will reach thousands as millions of people. They can also invite their audience to their event & reach them at the actual event..

Services

of

Event

Management

Company

Event

management companies and organization service a variety of areas including corporate events (Product launches, press conferences, corporate meetings and conferences) , marketing programs (road shows, grand opening events) , and special corporate hospitality events like concerts ,award ceremonies , f film premises , launch/release parties , fashion shows, commercial events, private (personal) events such as weddings. Event Manager :- The Event Manager is the person who plans and executes the event. Event managers & their items are often behind the scenes running the event. Event managers may also be involved in more t then just the planning and execution of the event , but also brand building, marketing and communication strategy .The event manager is an expert at the creative , technical & logistical elements that help an event succeed. This includes event design , audiovisual production, script writing , logistics , budegeting , negotation & of coure , client service. It is a multidimensional profession.

Event Management as an Industry :- Event Management is a multi-million dollar industry , growing rapidly , with mega shows and events hosted regularly , surprisingly , there is no formalized research conducted to assess the growth of this industry. The industry includes fields such as the MICE (meetings , incenturies , conventions and Events) exhibitions ,conferences and seminars as well as live music and sporting events. The logistics side of the industry is paid less than the sales/sponsorship side, though some may say that there are two different industries. Technology & Event Management : Software companies services event planners with a complete solution including online event Registration , Event Marketing Tool, Hotel booking Tool, Travel Booking Tool, Budgeting tool etc. Education : There are an increasing number of universities which offer Graduate Degree/Diploma in Event Management , especially in the UK where they have been quick to catch on to the new interest and many are now offering certificate , diploma, degree and masters degree course work. In addition to these courses , there are many association & societies that provide courses on the various aspects of the industry. These courses though not official, are still

additions to your resume. In a first for the industry , a National student Events conference is being held in 2008 with the aim of improving links between student and industry. Topics covered will include the olympics , health & safety , incentive travel and networking. The NSEC will take place on 18 april 2008 at the university of Derbys Keddleston Road campus. Categories of Events :Events can be classified into four broad

categories based on their purpose & objective :1. 2. 3. 4. Leisure events e.g. Leisure sports , music , recreation. Cultural events e.g.Ceremonial , religious art, heritage , and Personal events e.g.weddings , birthdays anniversaries. Organizational events e.g. Commercial , political , Charitable , Sales ,Product launch Career opportunities are in the following Industries :1. 2. 3. 4. 5. 6. 7. Event Management Event Management Consultancy Hotel , Travel and hospitality Industries. Advertising Agencies. Public Relation Firms. Corporations. News Media.

folklore.

8. 9. 10.

Non-Profit Organisation Integrated marketing & Communications Event Budgeting and Accounting.

CONCLUSION
From the all over analysis Event Management , Now a days Event Management profession are very crazy. That is because , It organize events , today when we saw our television there are so many flimfare award Fashion show and conference. So who organize and arrange these show , its a work of event manager. Last but not heast, Event Management in very bright future for a all students and youths those who interested in this field .. !

BIBLIOGRAPHY
In Final Perfection of the project following were the main functions :Primary Reading :(i) (ii) Mr. Ablilash Choubey Miss. Lipika

Secondary Reading :I collected the matter of event management fromnet sites. By the computer we got more information about my topic and some pictures are also collected through network in

computer..!

Q.2 Name of the topic you want Choose in future ? COURSES : Post Graduate Diploma in Event Management And Public Relations
Modeled for students who are seeking a specialization in post graduate courses. The course. The course, spread over two semesters, allows students to et a full spectrum perspective of how marketing communications work for a corporate and its brands, and how the event management and public relation specialization fit in the communications mosaic. Students have an potions to opt for specialization in either of the two verticals during the second semester. Public Relations : Understanding the corporate Crisis Managment Event Managment Marketing and Brand Management Special Events and international Events Special Feature and Training Industry visit Event Agencies to understand operations including back office function and live event process Workshop on creative enhancement and thinking out of the box.

Q.1 Compression Between First Sem. and Second Sem.?

It does mean big money, bit it also involves lots of discipline and meticulous planning to be in this profession, So, if you are think you are that type then go ahead and take the plunge. Planning and event is an event in itself. Your job as far as organizing an even begins with the very basics. The client comes to the event manager with a vague idea in mind....................... It is entirely up to the event manager to work on the idea and turn in into a reality. The recent growth of festival and events as an industry around the world means that the management con no longer be adhoc. Events and festivals, such as the Asian Games, have a large impact on their communities and, in some cases, The whole country. The industry now includes events of all sizes from the Olympics down to a breakfast meeting for ten business people. Every industry, Charity, Society and group will hold events of some type/ size in order to market themselves, build business relationship, raise money or celebrate.

Q.3 Reason Behind Selecting the topic ? An Excellent field to make money................. Infact once you start getting the feel of the field, it will never be a problem. Even free lancers today earn anywhere between Rs. 30,000 and above today. It is a very lucrative profession. Money again depends on the kind of events you handle. If you prefer to deal with weddings and parties it may easily come around Rs. 50,000 or even more. Event Co-ordinator with a good deal of experience could earn even in seven figure..........................! Event managment companies and organization service a variety of areas including corporate events (Product launches, press conference, corporate meeting and conferences) marketing programs ( Road shows, grand opening events ) and special corporate hospitality events like concerts award ceremonies, film premises launch/ release parties, fashion shows, commercial even private (personal) events such as weddings.

Vous aimerez peut-être aussi