SFS 21st Century Skills Lesson Plan

Teacher: Nick Corben

lesson or unit title date goals and standards

What are the desired results?

Persuasion - Creating an advert to market a product or event January/February 2013 To produce a short advert to promote a product or event To use research, note taking and persuasive writing skills To organise ideas into a coherent order and present them To create and develop a wider audience for their work

21st century skill or ESLR focus

Creativity Collaboration Communication Self-direction Media/Visual Literacy

Cognitive ESLRs Students communicate effectively Students produce quality work Students collaborate effectively Affective ESLRs Effective interpersonal skills
What are the main specific things you want students to remember in 40 years?

That they are all contributors and that shared experiences enhance learning. The importance of doing their best effort; editing and refining their own work so it is ready for a wider audience. The need to work collaboratively with different people, face to face and online

Assessment

Have the students produced a good advert which contains good persuasive information, appropriate images and a clear voice-over? What did their audience think of their work? Can they adapt their information for a different presentation tool, that focuses more on visuals rather than text?

Technology tool (if any)

Google docs, Google search, Voicethread, Blog, Email, Powtoon

Learning activities (use Understanding by Design)

How will you get them there?

Students are put into groups of four. Discuss the elements of what makes a good group or team and list their ideas on the central doc.
https://docs.google.com/a/seoulforeign.com/document/d/10rrRLCmPzg1NQ6xBuQvOCLoK9fTPwZfQip RbEyY5u5s/edit

Together, they choose a product or event to advertise. They should choose something that they are interested in. Examples include: A specific hotel, restaurant, airline, sports team, event or our school. The actual groups choose; Dinosaur Museum in London, Sydney Zoo, United Airlines and Seoul Foreign British School The four students will be split into two teams of mixed gender. Each team creates a google doc to share with their partner and teacher only. Discuss where good information can be located and how to extract key points. The students are given some time to research their product/event and generate some notes or key information on their own shared document. Students are told not to directly copy from the internet and cite their sources. The notes or proof points need to be edited and rewritten in a persuasive way, to attract potential visitors/customers Students will locate images to use (this will help focus their writing) and save into a shared location before uploading to Voicethread Continue at home as necessary to keep the project moving forwards. Teacher will use page revision history to monitor student efforts. Collaboratively, they will order their photographs and write a persuasive advert script as a voiceover for their images. The focus will be on organising their notes into paragraphs of similar information Use Voicethread to present their work; clear, enthusiastic voices. The students could use sound effects or music to enhance the advert. Discuss the use of tags and how they are used when searching within Voicethread A guide to using voicethread. http://bit.ly/Voicethreadguide When recording, consider sound volume, clear, slow enthusiastic voices, camera angle, picture size and picture transition speed Post the finished product on the class blog; two teams who covered the same topic on the same page, four pages in total The students will email teachers to ask if their classes can watch and comment on both adverts using either the comments section on the blog or in Voicethread itself Students will email their link to parents, other family members located around the world and friends to add their comments as well, in an informal and persuasive style I challenged the students to get 30 comments on their blog (as a group of 4) Will the students be able to reach a good local audience? A global audience?

Links to adverts: http://kidblog.org/5CSFBS2012/mrcorben/united-airlines/

http://kidblog.org/5CSFBS2012/mrcorben/natural-history-museum-dinosaurs/

http://kidblog.org/5CSFBS2012/mrcorben/seoul-foreign-school/ http://kidblog.org/5CSFBS2012/mrcorben/taronga-zoo-sydney/

Students will reflect on their learning - what skills did they learn, what did they find out about themselves?

Students will reflect on their learning How did everything work out? What skills did you learn? What did they find out about themselves? Were you pleased with the results? How did you and your partner work together?
Students are challenged to use their research to create a presentation on their own, for their homework, using www.powtoon.com

Resources

Internet

How effective were the learning activities and technology tool for teaching the 21st century skill or ESLR? Very effective How could the lesson or unit be improved? Voicethread recordings took a long time, too long. As a teacher I needed to demonstrate how to set things up, do a sound and lighting test and then do it. Although students have experience of using VT and webcams at home, they were pretty bad at doing it on this task. It was quite complicated and needed at least three people to pull it off successfully.

Email to staff (Could be used again or adapted)

Dear Esteemed Colleagues For our literacy work, I challenged the students in my class to produce an advert, aimed at promoting a product, company or event. The voicethread they produced should have some good persuasive language in it, appropriate images and a clear and enthusiastic voice-over. They, and I, would really like to have an authentic audience - YOU! Please click on the links and spend a couple of minutes watching their presentations and then PLEASE make a comment or two.

http://kidblog.org/5CSFBS2012/mrcorben/united-airlines/
http://kidblog.org/5CSFBS2012/mrcorben/natural-history-museum-dinosaurs/

http://kidblog.org/5CSFBS2012/mrcorben/seoul-foreign-school/ http://kidblog.org/5CSFBS2012/mrcorben/taronga-zoo-sydney/

Reflections

Last week, we worked in a group and created a Voicethread, advertising about the company or product of our choice. It was harder than I had thought and we messed up a lot of times. In the end I succeeded and was very happy about the work. I learned how working with a group was more better than working individually. I also learned how to compromise. We ended up doing the advert with a group of 4 people. When I sent the e-mail to all my friends and the teachers that I chose, I learned that emails can make a big effect in the social media. I was pleased with the result as our KidBlog post got over 100 comments, 3 times more than our goal! In the end I had a great experience. Chris During the past few days, I had fun with my friends making an advert about a zoo. We used Google Drive to write a script for our voicethread. The most helpful thing about Google Drive is that we could work together at once so it would be easier. My partner for the project was Sophie Sanderson. She was a good partner to work with and she was good with finding things on the internet but a bit careless when writing. Before the project, we used Google Chrome instead of Internet Explorer because someone said to our teacher that it is way better to use. We learned a lot of new things about Chrome too! Jinu Me and my partner, Napan made a script on our google docs and shared it with each other. I found this very useful because we could edit it together at the same time. Also we dont need to worry about saving matters. I learnt many different skills. Napan was a very patient and helpful partner to work with. I also found out that effort is one of the most important skills as well. Me and Napan had to do the voice thread over and over, but finally at the end we succeeded and it was like FINALLY! Once Napan found the pictures and I was working on the script. Then we swapped. I learned that communicating was really important and that when you grow up, you will probably always use it. Winnie