FAMILY Sancela S.A. COMPANY HISTORY: In 1958 he founded a company called Medellin URIGO, by Messrs.

John and Mario Gmez Restrepo Uribe, engaged in the import of toilet paper, Scott Paper Co. was located on the premises of URIGO and there worked in converting rolls up 1965, year of production activities began soft paper, with the construction of the first plant producing today's facilities. From that moment began a process of growth and development of new products, starting with toilet paper and then branch out like this: In 1970, Family napkins. In 1970, hand towels and Family Petal. In 1970, Petal and Facial Tissue Family. In 1975, We sanitary napkins. In 1978, Scott Kitchen Towels Kitchen, Kitchen and Family Kitchen Petal. In 1982, Toddler moistened wipes. In 1992, Toddler Diapers. shortly after the withdrawal of Scott Paper Co. stake in the company. Family decided to start a new company whose name was Sancela Products, responsible for developing and marketing the brand We, which in turn works on "joint venture" with the corporation SCA. With the birth of this new company originated Rionegro Plant. With the growth of Sancela Products opened a new plant in Caloto in Cauca Department, for making diapers Toddler line. To continue its process of diversification and strategic decisions for independence, led the campaign in 1997, Familia del Pacifico SA PATTERNS of DISTRIBUTION: Internationally, these companies use specialized subsidiaries in the marketing of their products, which are supported by a management of international relations of the company. Locally distribution is done through distributors that handle the product reaches the end user, also with the support of sales and marketing management and care advising that the image of the product reaches the consumer through these channels distribution.

PATTERNS OF PURCHASE AND COMPETITION:

For consumer products and are basic family basket, today's competitors in this market exhibit high quality standards that makes a choice in buying these items more by price factors. Although there are lines where the image and promise of welfare have a greater impact as it is in the lines of incontinence and feminine protection, where brand loyalty was and continues throughout the life of consumers. Key competitors: Competitors of Productos Familia SA in the Caribbean and Latin America are a number of companies in charge of supplying the market for personal care and hygiene in these countries, however design strategies to position the company's products over competitors is a task of performing specialist subsidiary the domestic market. Among the competitors of Productos Familia SA highlights three domestically Products Colombiana Kimberly, National Papers, and Johnson & Johnson, (the latter only in the female protection line). Economic activity: While Productos Familia SA not have a social foundation non-profit, has always been linked to the development of the community in which it is supporting the development of sports and cultural activities. In its last financial statement reported by the Securities relate some of these activities among which stand out, the donation to the public library "Pilot" donation to the corporation "Building Music", a donation to "Medellin cultural" and grant to the corporation "Helping Hand". Economic situation, regional and local policy: This company is sensitive to economic conditions in the countries in which it has significant market share. Maybe it's the case of Venezuela crisis of early 2003, which abruptly hit and finance company projections.