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BA (Hons.) GRAPHIC DESIGN

 

LEVEL

6

Module Code

OUGD30

Semester

 

Module Title

 

Doc. Code

OUGD30

Brief/Session/Document Title

2013 ISTD:: B OOKS STILL

Brief 6

Working with content that you have selected you are ask ed to develop an editorial design project that considers how we read in the 21st century. Choose a format that is appropriate for your subject matter and your target market. It could be a high quality printed publication, a sc reen-based inter- pretation or a combination of these. Current developments in publishing should be considere d such as printed books, apps, ʻ Print on Demand ʼ (PoD) hypertext links in digital formats.

Background / Considerations

As the starting point for this project you are asked to exp lore traditional and contemporary book and publication design in terms of typography, image, navigation, hierarc hy, formats, and binding. As part of your research you should consider how design has been used to express s tructure and narrative. You should also explore the creative possibilities offered by production processes an d materials, finishing and binding.

ʻ In the age of electronic transmission of text and images to screens? There is no need here to rehearse arguments for the virtues of printed information and the c odex form. Prophets of the death of the book are now scarce and they are more cautious in their arguments th an they were in the early years of the electronic revolution. As evidence of the durability of the book as a form, we need only to think of the inexorable increase in the number of titles published each year, of the battalion s of printed directories and magazines that accompany and explain this electronic revolution.ʼ Robin Kinross 2003

ʻ As designers arrange texts in space and time, they use the forms, structures, and signals of typography to guide readers through streams of content. “Text” has a specific meaning within design. It is also a concept embedded in theories of writing and communication, connecting gra phic design to broader cultural discussions. Technology has influenced the design of typographic space, from the concrete physicality of metal type to the endless flexibility (and peculiar restrictions) imposed by digital me dia. The typographic text has evolved from a body that is solid, stable, and closed to one that is open, malleable , and unfixed.ʼ Ellen Lupton 2010

Content

Possible content could include genre publishing such as crime, literary fiction, Illustrated books, thriller, science fiction, film, history, classic novels, short stories, or your project could move beyond book design into the broader arena of editorial design to include journals, newsletters, newspaper supplements Use whatever methods and media you consider appropri ate to convey your solution effectively – as long as you express a solid idea, inform us and show us your typogra phic skills. Make sure that you incorporate typographically detailed text matter that expresses an inf ormation hierarchy. Remember that words and language are our collateral and that your submission should be es sentially typographic.

Target Market

Identify your market, and how you will target it, in your St rategy.

Mandatory Requirements

Deliverables

-Consider how we read in the 21st century. -Choose a format that is appropriate for your subject matter and your target market.

-Editorial design project -High quality printed publication

Studio Deadline

Module Deadline

22/03/2013

May 2013

This brief should be read in conjunctio n with the module brief. Please refer to module information at E-STUDIO for mo dule brief, submission deadline, graded

 

outcomes and

further reading.