PROJECT ON COMPARATIVE ANALYSIS OF VARIOUS PRODUCTS OF PROCTOR & GAMBLE Submitted to: Gujarat University for the degree

of Master in commerce Faculty: Commerce Subject: project work By

Solanki Vatsal R.
Roll No: 8064
J.G COLLAGE OF COMMERS

Collage Seat No. 8064 Exam Seat No._____

Year2012 Year_____

Under The Guidance of

Prof. Kandarp Chavda

J. G. COLLEGE OF COMMERCE

J.G COLLAGE OF COMMERCE

ASIA Campus, opp. Drive-In-Cinema, Theltej, Ahmedabad-380054 Phone: 079-26856448

Certificate
This is to certify that Mr. Solanki Vatsal R. has worked and completed his Project Work for the degree of MASTER IN COMMERCE in the Faculty of

COMMERCE in the subject of ACCOUNTANCY on Title Of project work to be written comparative analysis of various product of proctor & gamble under my supervision. It is his own work and facts reported by his personal findings and investigations.

Name & Signature of Guide Prof. Kandarp Chavda

Date of submission: April, 2012

Name & Signature of Professor in Charge/ Director/Principal of the Institute

Stamp of the Institute with date

Declaration by Student
I the undersigned Mr. Solanki vatsal R. here by, declare that this project work entitled comparative analysis of various products of proctor & gamble is a result of my own research work and has not been previously submitted to any other University for any other examination. I hereby further declare that all information of this document has been obtained and presented in accordance with academic rules and ethical conduct.

College Seat No. 8064 Exam Seat No. ______

Year 2012 Year _____

Date Place: Scholar

Name & Signature Research

ACKNOWLEDGEMENT
With respect to the project work allotted have made efforts to give rider the result of the aim mentioned before . But, this work would not have been accomplished without the expires guidance that we took resort to from our

Prof. Kandarp Chavda my project in charge, give me insight as to how and why the objective could be defined the way it is and why should we do research to fulfill the objective.

The manager of the P&G specialty store who gave me their precious time so as to give me the basic information we needed about their product.

The J.G Library from where I could get access to the books without which I could not have been able to complete the project .Lastly our sincere thanks to the collage who give the opportunity to accomplish such a task that enrich my knowledge and give me a practical exposure regarding the product analysis of P&G

PREFACE
As Part of the course curriculum the M.COM SEM 4 Students are required to prepare individual project for the paper of project work .For this particular report, we required to do an analysis on any specific industry or any research based topic by primary and secondary data Through this in depth study of the topic comparative analysis of various product of P&G , I have been able to relate various management aspect taught in classrooms with the practical scenario.

From preparing report, we get practical Knowledge of industry & we also know how to work individual. And how to analysis the particular industry and practical knowledge of industry.

The preparation of this project is mainly based on the facts and findings noted through the primary data collected by me from visit to the educational institutes and from various written and published document as well as from the survey.

INDEX
Chapter NO. 1.
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8

Content Introduction to the FMCG company

General Industry overview Major player in the industry Colgate-Palmolive (India) LTD. Dabur India LTD. Hindustan Unilever LTD. ITC LTD. Nirma LTD. P&G(Proctor & Gamble) ~History ~Research & development ~List of product ~Price list ~Promotion policy ~EDLP Strategy ~distribution policy

Page NO. 1

2.
2.1 2.2 2.3 2.4

Research Methodology
Objective of the study Source of data Sampling techniques Limitation of the Study

51

3. 4. 5. 6. 7.
7.1

Literature Review Analysis & Finding Recommendation & Conclusion Bibliography Annexure
Annexure-1 Annexure-2

55 58 73 76 78

7.2