Mahendra 199999

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI
CHAPTER1 PROJECT REPORT ON MARKETING AND MARKETING MIX OF GANADHIPA GRAMODYOGA KAIGARIKE
1. INTRODUCTION
The heart of our business success lice in its marketing most aspects of our business depend on successful marketing. The overall marketing umbrella covers advertising, public promotion. Marketing is very important aspect of in business since it contributes greatly to the success of the organization production and distribution depends largely on marketing. Many people think that sales and marketing are basically the same this two concept are different aspects. Marketing covers advertising promotion public relation and sales. Marketing is the business process by which products are matched with the market and through which transfer of ownership are affected In essence, marketing factor analysis is changing one marketing variable to see what affect, if any, the change has on the outcome. The change in sales also affects the bottom line of the company Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy. Strategically, the business must be centered on the customers more than the products. Although good and quality products are also
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essential, the buying public still has their personal preferences. If you target more of their needs, they will come back again and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part. It has already been mentioned in the previous paragraph that getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out company, the only means to be made known is to advertise and promote. Your business may be spending on the advertising and promotional programs but the important thing is that product and company information is disseminated to the buying public. Various types of marketing approaches can be utilized by an organization. All forms of marketing promote product awareness to the market at large. Offline and online marketing make it possible for the people to be educated with the various products and services that they can take advantage to the company. Apart from public awareness about a companys products and services, marketing helps boost sales and revenue growth. Whatever your business is selling, it will generate sales once the public learns about your product through TV advertisements, radio commercials, newspaper ads, online ads, and other forms of marketing. The more people hear and see more of your advertisements, the more they will be interested to buy.
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If your company aims to increase the sales percentage and double the production, the marketing department must be able to come up with effective and strategic marketing plans. Marketing plays a very essential role in the success of a company. It educates people on the latest market trends, helps boost a companys sales and profit, and develops company reputation. But marketers must be creative and wise enough to promote their products with the proper marketing tactics. Although marketing is important, if it is not conducted and researched well, the company might just be wasting on expenses and time on a failed marketing approach. Today, some of the sectors within the craft industry have even become fully fledged industries in their own, like - carpet weaving, traditional textile gem cutting and polishing, jewelry making, the world famous diamond cutting and polishing industry, brassware, jute products, etc. The growth of these industries is due to their everincreasing demand and the popularity of Indian crafts in the domestic market and overseas.
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STATEMENT OF THE PROBLEM The prospective customer is thoroughly confused as to which company and its schemes would suit him the best. Therefore, if there is a consolidated for the comparison of the product it becomes much easier for the customer to choose a plan that suits his needs. The main problem of the organization is labors and marketing problems to overcome this problem is different pricing strategies of marketing has to be used different pricing methods has to be used one of the main problem of industry is through competitors there are different competitors in the mark. The problems of the marketing those are very common problem in an organization such are those follows.
INTERNAL PROBLEM 1. Uneconomic organization 2. Management by in competent 3. Capacity under utilized 4. Reluctance to change 5. High labour turn over 6. Poor sales promotion 7. Illogical pricing 8. Demand un satisfied 9. Difficulty in promotion 10.Lack of quality control
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EXTERNAL PROBLEM 1. Forced sales 2. Step mother attitude 3. Lack of storage 4. Regulatory obligation 5. Finance problem 6. Infrastructure problem 7. Raw material 8. Problem of credit 9. Marketing problem IN THE PREPARING A PROJECT REPORT THE RESEARCHER CAN FACE THE FOLLOWING PROBLEMS: 1) INTERVIEWER ERROR There is interviewer bias in the questionnaire method. Openended questions can be biased by the interviewers views or probing, as interviewers are guiding the respondent while the questionnaire is being filled out. The attitudes the interviewer revels to the respondent during the interview can greatly affect their level of interest and willingness to answer openly. As interviewers, probing and clarifications maximize respondent understanding and yield complete answers, these advantages are offset by the problems of prestige seeking, social desirability and courtesy biases.
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2) QUESTIONNAIRE ERROR The questionnaire designing has to careful so that only required data is concisely reveled and there is no redundant data generated. The questions have to be worded carefully so that the questions are not loaded and does not lead to a bias in the respondents mind
3) RESPONDENT ERROR The respondents selected to be interviewed were not always available and willing to cooperate also in most cases the respondents were found to not have the knowledge, opinion, attitudes or facts required additionally uninformed response errors and response styles also led to survey error.
4) SAMPLING ERROR According to my research I have found that my product is not according to the present market scenario. The factors which I have found are A strong market competition with other companies with superior products, cost effective and Trustworthy product as well as good marketing Policies. And during my project duration my target was 150 but the company could only make sales of 50.
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2. REVIEW OF LITERATURE
In the word of C.C KNIGHT marketing embraces all efforts made in the discovery of consumer s actual and potential requirements for commodities and services and the step taken for securing their adequate distribution.
In the words of G.F PILE, marketing is that phase of business activity through which human wants are satisfied by the exchange of goods and services.
According to CUNDIFF &STILL marketing is the business process by which products are matched with market and through with transfer of ownership are effected.
According to H.L HANSEN marketing is the process of discovering and translating consumer wants into product and services specification and then in turn, helping to make it possible for more and more consumer to enjoy more and more of this products and services.
According to William J Stanton marketing is the total system of interacting business activities designed to plan, price, promote and distribute want satisfying product and services to present potential customers
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3. OBJECTIVES OF THE STUDY
This project is an effort to know the marketing, The product provided by GANADHIPA GRAMODYOGA KAIGARIKE SIRSI. The study of the organization will help to have an indepth knowledge about the organization, its various departments and their functions and its strengths, weaknesses, opportunities and threats. The main objectives of the organizations are: 1) To gain knowledge about the organization by studying the various departments 2) To know about span of control in the organization 3) To know how the new technologies will be implemented. 4) To study organization and management 5) To find out the problems and to suggest proper suggestion.
4. METHODOLOGY
The survey is most beneficial and useful method of knowing the general opinion of the people and secondary data is also helpful for the detail analysis of the study and it helps a lot in knowing the general opinion of the people and gets some interesting insight about drawing a conclusion to this chapter.
The survey technique is an important to know the opinion the customers about a particulars company, because any company is depending upon the customers. Survey technique is intended to secure

one are more information from a sample of respondents. So it is very important to know customers opinion relating to various aspects and activities of the company. Company has played a very role in the economic development of all nations.
The project is based on both primary and secondary sources of information since the problem is very clear descriptive research design the market research is conducted with the help of structured questionnaire, closed ended questionnaire, open questionnaire , survey techniques. 1. PRIMARY DATA Primary data is data which are collected by the person directly by observation, research. The data are collected on first hand and the collection method also very difficult and money value also increase. It is the direct interview to investigator on various investigation If the information collection from the direct in the organization. if the information collected from observation, sampling, serve, or some way.
2. SECONDARY DATA Secondary data s is those which are already collected from somebody for some purpose .and being used by somebody for their usage. They are the data which are collected by second hand collection method, also very easy to get information. Such as research, handbook, company records, annual reports, broachers, catalogues, prospectus, office staffs etc.

3. STUDY AREA The researcher intended to study about ganadhipa gramodyoga kaigarike.in sirsi Taluk, north kanara district of Karnataka state.
4. SAMPLING OF A STUDY Sampling is one of the important steps of marketing activities because it increase or decrease the product in the particular time if product ranges, quality, standard, consumption of customer all are based on sampling.
5.PERIOD OF THE STUDY This study is mainly purpose of partial study of partial study of BBA degree the project allocated time is only one month. That is from December 12 to January 12.
6. SCOPE OF THE STUDY Area of the study thought light on various aspects of marketing of such type of study in very useful; to know marketing strategies and also to overcome the problems of marketing. It is very useful to the entrepreneurs to understand the nature and working of marketing and also to adopt innovative methods by let to reduce cost of production and to improve the quality of the products and to get maximum benefit.
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7. LIMITATION The study is limited and may not applicable in all places in all the time. Because, of the study confined to various limitations
1.
LIMITED AREA The study is conducted sirsi taluk of uttar kannada district of Karnataka state .
2.
LIMITED TIME The study is conducted only one month December 12, 2012-january 12, 2013
3. LIMITED RESOURCES For a study the available resources are limited.
4. LACK OF CO ORDINATION Obtaining information from the office staff the working hours is inconvenient.
5. THIS STUDY IS RESTRICTED TO SUPERIOR ONLY. In this study the study can restricted to the superior only that is one of the limitation to the researcher.
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8.CHAPTER SCHEME CHAPTER-1 1. Introduction 2. Statement of problem 3. Review of literature 4. Objective of the study 5. Methodology a) Sources of primary data
b) Sources of secondary data c) Study area d) Sampling for the study e) Period for the study
6. Scope of the study 7. Limitation of the study CHAPTER 2 1. Meaning of marketing 2. Definition of marketing 3. Role of marketing 4. Evaluation of marketing 5. Distribution channel in marketing 6. Nature and growth of marketing

7. Role of marketing in economy 8. History of handicraft industry 9. Growth of handicraft marketing in India 10. Growth of handicraft industry in Karnataka CHAPTER 3 1.Company profile
CHAPTER 4
1. Marketing mix
CHAPTER 5 1.Summary 2.Findings 3.Problems 4. Suggestions 5. Conclusions 6. Biblography
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CHAPTER 2 NATURE AND GROWTH MARKETING MEANING OF MARKETING Marketing is the whole of region in which buyers and sellers are bought into contract with one other. in the fact the market must be thought of not as graphical meeting place but A any getting together of buyers and sellers in person, by mail, telephone, or any other means of communication marketing system that support production, and consumption designed for millions of people round the clock and round the year, marketing system like a human heart working hard and smart to keep everyone happy. Marketing is the dynamic process of pushing goods and services from the producers to the consumers as per their needs, wants. Pockets times distance and so on. Market means anybody of person who are intimate business relations and carry on extensive transaction in any commodity1 market indicates both place and region in which buyers and sellers are in free competition with one another.
DEFINITION OF MARKETING According to H.L HANSEN marketing is the process of discovering and translating consumer wants into product and services specification and then in turn, helping to make it possible for more and more consumer to enjoy more and more of this products and services.
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ROLE OF MARKETING As marketing developed, it took variety of forms. It was noted above that marketing can be viewed as a set of functions in the sense that certain activities are tradionally associated with exchange process. A common but in correct view is that selling and advertising are the only marketing activities, yet in addition to promotion including product development , packaging, pricing, distribution and customer service many organization and business assign responsibility for this marketing function to a specific group of individual within the organization. In this respect, of marketing is a unique and separate entity. Those who make up marketing department many include brand and product managers, the advertising and promotion managers, pricing specialist, and customer service personnel Finally marketing is asocial process that occurs in on economies, regardless of their political structure and orientation, it is the process by which a society organizes and distributes it is a resource to meets the material needs of it is citizens however, marketing activity is more pronounced under condition of goods surpluses than goods shortages when goods are in short supply, consumers are usually so desirous of goods that the exchanges process does not require significant promotion facilitation in contrast when their more goods and services than consumers need on want companies must work harder to convince customer to exchange with them.
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EVALUATION OF MARKETING The marketing discipline had it is origins in the early 20th century as an of spring of economics. Economic since had neglected the role of middleman and role of function of the other then price in the determination of demand level and characteristics. Early marketing economists examined agriculture and industrial market and described them in greater detail then the classical economists. This examination resulted in the development of three approaches to analyze of marketing activity the commodity institution, and the function. As the study of marketing become more prevalent throughout 20th century, large companies-particularly mass consumer manufacturer to recognize the importance of market research, sustained communication with consumer in the success of their brands. Marketing concepts and techniques later moved into the industrial goods sector and subsequently into the service sector. It soon became apparent that reorganization and individual market not only goods and services but also ideas (social marketing), places (location marketing), personalities (celebrity marketing) events (event marketing) and even the organization themselves (public relation).
DISTRIBUTION CHANNEL IN MARKETING A distribution channel is the set of inter dependent organization the help make a product available for use or consumption by the consumer or business users. Distribution channel perform a number of function must be handled by someone in the channel through the type Of

organization of that performs the different function can vary from channel to channel, the function cannot eliminated. Channel provides time, place, and ownership utility. They make products available when, where and in the sizes and quantities that customer wants. Distribution channel provide a number of physical distribution function that increase efficiency of the flow of goods from producer to customers. Distribution channel create efficiency by reducing number of transactions necessary for goods to flow from many different manufacturers to large number of customers. This occurs in 2 ways, the first called breaking bulk, wholesalers and retailers purchase large quantities goods from manufacturers but sell only one or a few at time many different customers. NATURE AND GROWTH OF MARKETING Market growth plays a central role in virtually all strategic marketing models developed in the past 30 years. Although marketing scholars seem implicitly to assume that marketing efforts contribute in some way to market growth, market growth per se remains a conceptual black box in marketing. Using new developments in endogenous growth theory, this article explores the link between marketing actions and market growth. In particular, the authors develop a conceptual model arguing that the effect of endogenous actions on market growth is mediated by knowledge creation, matching, and diffusion. Propositions are proposed to guide future research. The authors discuss the implications for marketing strategy at both business discipline and public policy levels. Almost 50 years ago, Peter Drucker (1958) commented that marketing . . . by itself [can] . . . go far toward changing the entire

economic tone of [underdeveloped economies] . . . without any change in methods of production, distribution of population, or of income. Similarly, in explaining the emergence of large-scale capitalism in the United States, Britain, and Germany, Chandler identified three sets of investments, in production facilities in a national and international marketing and distribution network and in management In the same vein, Frankenberg explained the sources of the firms wealth by reference to behavioral assets, including strategic relationships and alliances suppliers and distributors; the creation and execution of marketing strategies .the generation of market knowledge; product development, positioning distribution: communication; and the like Finally, and more recently, Wilkie and Moore asked, What does marketing contribute to society? . In their wide-ranging assessment, they noted that while obvious in the abstract, marketings contributions to economic well-being have not been recognized.
ROLE OF MARKETING IN ECONOMY However, marketing does affect aggregate demand There seems to be a deep intuition in each of these statements that marketing activities play a critical role in the generation of economic growth. However, such intuitions are difficult to evaluate because of the complexity and causally ambiguous nature of the phenomena. While it is clear that the issue is of great importance to the discipline, it would be helpful if such intuitions could be advanced beyond statements that seem vaguely right. While marketing scholars do seem to assume that marketing efforts contribute to market growth, exactly what that contribution is, is not clear. Indeed, clarification is hampered in part by

the fact that many marketing scholars simply assume that this relationship is clear. In this article, we take the position that it is not. Moreover, coherent theories explaining marketings relationship to marketing growth have not yet emerged. Although explaining growth has been a central concern for economic and industrial organization scholars, it remains a conceptual black box in marketing. Despite the fact that market growth has played a central role in virtually every strategic marketing model developed in the past 30 years, the concept remains vague. The purpose of this article is to present a theoretical discussion of economic growth and of marketings role in creating economic growth. Although our focus is on marketings contributions to economic growth, this does not imply that marketing is solely responsible for economic growth. Indeed, we acknowledge that the arguments developed here could be modified to address the role of engineering, management, finance, design, and other contributions to economic growth. In our assessment, we examine the link between mundane marketing activities and economic growth. It is our contention that ordinary marketing activities, multiplied across an economy, across time stimulate pure economic growth. If this is the case, the conduct, quality, extent, and variety of the marketing system should be viewed as a critical concern for policy makers. Curiously the link between marketing activities and growth will be of limited practical concern to marketing practitioners. Thus, this article has a decidedly policy-oriented perspective.
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HISTORY OF HANDICRAFT INDUSTRY Indian has diverse and rich craft history. Our vast craft culture and traditions had shown the proof of famous aesthetics art history. Elaborate designs, patterns, painfully crafted monuments, temples and sculptures, all are magnificent masterpieces of craftsmanship. All Indian handicraft and their patterns were mostly rendering everyday living, socio political conditions and palace and court scenes. Archaeological studies have revealed that the period of manufacture; for a given handicraft item can be understand from its production technique, patterns and materials used.
History of handicrafts of India can be traced back to, as old as, the Stone Age. The art of spinning and weaving of cotton was known to the Harrappans were known 5000 years ago. Foundations of textiles in other countries date back to second century BC. Block print fabrics, mainly of Gujarat region, found in Egyptian tombs are the evidence that India was producing enough cotton textiles to import them to other countries, in the medieval ages. Practiced by artisans from many centuries.
Even Vedas have references of artisans involved in various handicrafts of India like pottery making, weaving, wood crafting etc. The Rig Veda in particular refers to a variety of pottery made from clay, wood and metal. It also refers to weavers and weaving. Crafts history shows that Indian crafts flourished during the Mauryan Empire. Nearly 85000 stupas were built in India, including Sanchi Stupa and various sculptures of Bharhut, Mathura, Amravati and Vaishali, During Ashoka's rule. Even

the iron pillars of Vaishali and Delhi, were created in the same era. The Gupta Age, saw construction of rock cut temples of Ellora and Ajanta caves.Craftsmen of this period, under royal patronage excelled in jewelry making, woodcarving, sculpture, stone carving and weaving. Generally considered a cottage industry, Indian Handicrafts and Gifts Industry has outgrown its image to evolve into a rapid growing industry with a turnover from US $ 1.2 million to US$ 1.9 billion in the last decade. There has been a consistent annual growth rate of more than 15 per cent over a 10-year period, from 3.6% to a re Handicrafts of India History Today, some of the sectors within the craft industry have even become fully fledged industries in their own, like - carpet weaving, traditional textile gem cutting and polishing, jewelry making, the world famous diamond cutting and polishing industry, brassware, jute products, etc. The growth of these industries is due to their everincreasing demand and the popularity of Indian crafts in the domestic market and overseas. Gems and jewelry, carpet making, metalware, leather products, jute products etc. are some industries, which are growing rapidly.
Sl no 1
Particulars
1960
1970
1980
Investment (amount in crores)
279.58
697.00
5850.00
2 3 4
Production Number in lakhs Employment
1426.50 0.36 21.59
4860.00 2.82 36.70
21635.00 8.74 71.00

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GROWTH OF HANDICRAFT MARKETING IN INDIA
MEANING OF HANDICRAFT INDUSTRY Indian has diverse and rich craft history. Our vast craft culture and traditions shown the proof of famous aesthetics art history. Elaborate designs, patterns, painfully crafted monuments, temples and sculptures, all are magnificent masterpieces of craftsmanship. All Indian handicrafts and their patterns were mostly rendering everyday living, socio political conditions and palace and court scenes. Archaeological studies have revealed that the period of manufacture; for a given handicraft item can be understand from its production technique, patterns and materials used.
Even Vedas have references of artisans involved in various handicrafts of India like pottery making, weaving, wood crafting etc. The Rig Veda in particular refers to a variety of pottery made from clay, wood and metal. It also refers to weavers and weaving. Crafts history shows that Indian crafts flourished during the Mauryan Empire. Nearly 85000 stupas were built in India, including Sanchi Stupa and various sculptures of Bharhut, Mathura, Amravati and Vaishali, During Ashoka's rule. Even the iron pillars of Vaishali and Delhi, were created in the same era. The Gupta Age, saw construction of rock cut temples of Ellora and Ajanta

caves. Craftsmen of this period, under royal patronage excelled in jewelry making, woodcarving, sculpture, stone carving and weaving. Indian Arts and Crafts of each age reflect the culture, traditions and happenings of that particular era. Every age, every dynasty, every empire has its influence and essence in the crafts belonging to those times, therefore making India's heritage diverse and culturally rich. Handicraft is the art of creating products using raw and indigenous materials. It develops the skills and creative interests of students towards a particular craft or trade. The basic training provided in a specific craft prepares the students to become competent craftsmen and artists who can contribute to the establishment of cottage industries, thus contributing to the economic growth of the country. The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to handicrafts in the Indian subcontinent can be found from the Moen jo Daro, Sindh Indus Valley Civilization (3000 BC-1700 BC). The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas.Therefore the handicrafts are a mark of golden history of our country.
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The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to handicrafts in the Indian subcontinent can be found from the Moen jo Daro, Sindh Indus Valley Civilization (3000 BC-1700 BC). The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas.Therefore the handicrafts are a mark of golden history of our country. The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to handicrafts in the Indian subcontinent can be found from the Moen jo Daro, Sindh Indus Valley Civilization (3000 BC-1700 BC). The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas. Therefore the handicrafts are a mark of golden history of our country. The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to

handicrafts in the Indian subcontinent can be found from the Moen job Daro, Sindh Indus Valley Civilization . The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas.Therefore the handicrafts are a mark of golden history of our country. The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to handicrafts in the Indian subcontinent can be found from the Moen Jo Daro, Sindh Indus Valley Civilization (3000 BC-1700 BC). The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas. Therefore the handicrafts are a mark of golden history of our country. The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to handicrafts in the Indian subcontinent can be found from the Moen job Daro, Sindh Indus Valley Civilization . The craft tradition in India has

revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas.Therefore the handicrafts are a mark of golden history of our country. The history of handicrafts in areas generally now comprising India and Pakistan is an old saga. To peep in to the traces of Indian handicrafts we need to go back almost 5000 years. The first references to handicrafts in the Indian subcontinent can be found from the Moen jo Daro, Sindh Indus Valley Civilization . The craft tradition in India has revolved around religious beliefs, local needs of the commoners, as well as the special needs of the patrons and royalty, along with an eye for foreign and domestic trade. These craft traditions have withstood the ravages of time and numerous foreign invasions and continue to flourish till date owing to the assimilative nature of Indian culture and broadmindedness of the handicraftsmen to accept and use new ideas.Therefore the handicrafts are a mark of golden history of our country. Gift and craft industry in India is the major source of revenue for the economy,hence it has become a vital part of the business sector. It is a broad and diversified industry. Handicraft products are exemplary form of art created skilfully by craftsmen. Handcrafted are exclusively crafted with the hands using some mechanical tools to achieve desired look and finish. The culture,tradition and heritage of a country can be uniquely identified by the handicraft products. Handicraft products carry

an artistic value and it is not mandatory for these products to always have a functional utility. They can be decorative,creative or artistic and can be manufactured in unlimited number.
Handicraft products usually carry a high value in big cities and are beyond reach of normal middle class or lower middle class people. Wide range of products are included in this sector such as Metal ware, Wood ware, Hand printed textiles, Embroidered and crocheted goods, Shawls, Carpets, Bamboo products, Zari goods, Imitation jewelery, Paintings, Earthenware, Jute products, Marble Sculpture, Bronze Sculpture, Leather Products and other miscellaneous handicrafts. There are varieties of craft accessories available, which are used to create these magnificent craft patterns.
Cultural importance of this industry lies in the fact that it is a representation of traditional skills,lifestyle and talents of people from different regions. It is a great way to preserve rich traditional art of a country. Economic development of a country is also in a way hugely influenced by handicraft industry because this sector provides ample employment opportunities to the rural class. Involving low capital investments, this industry generates foreign earnings in bulk.
Retailers, wholesalers are the major distribution channels. Ecommerce is emerging as another highly preferred distribution channel for promoting and selling various handicraft products. Internet is easily available and provides all necessary information about all products; hence it is now regarded as a great marketplace for buying, selling and promoting different products. Browse through this online portal to get some more descriptive information about handicraft industry.
Tags:- Handicraft Items, Handmade Gifts, Indian Arts and Crafts, Indian Crafts
GIFTS & CRAFTS
India is one of the major exporter and supplier of handicrafts and gift products to the world market. The Indian handicrafts industry is highly labor intensive and decentralized, being spread all across the country in rural and urban areas. The sector is considered as the second largest employment-generating sector after agriculture with numerous artisans engaged in craft work on a part-time basis. The industry offers employment to over 6 million artisans, including a large number of women and people from the weaker sections of society.
The present day handicraft tradition of India is a perfect example of assimilation between the traditional designs and modern techniques. The fast growing demand for Indian handicraft and gifts products has made this sector a full-fledged large scale organized industry that is growing day by day.
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Handicrafts were an important commodity for world trade and they were a part of the economy in India, since ancient times. Trade links between India and the rest of the world existed from ancient periods. India being the home of cotton had textile trade with the Far East and the Western world. Indian textiles and their permanent dyes were accepted throughout the world. Roman trade documents mention that silk was exported from India to Europe from the 6th century A.D. The Arab sailors brought silver and gold from their countries and took back shiploads of handicraft objects from India to the Far- East. In the North, caravans carried woven textiles along the Silk route and went right unto Moscow by the Fur- route. Under the good patronage of the early Mughals, India's handicrafts reached its pinnacle of perfection. Crafts like carpets, textiles and jewellery were developed into fine arts. The famed Mughal Emperors namely Akbar, Shah Jahan and Jehangir invited skilled craftsmen from all over the world and blend their native ideas with our own techniques and skills. Brocading and velvet manufacturing developed rapidly in India than in their native countries. But with the break- up of the Mughal Empire and the growing enmity between the smaller Princely states, local crafts lost their centuries- old local patronage. With the East India Company coming to India, the volume of trade reduced though they managed to strive. England flooded the Indian market with its cheap machine-made items, which ousted the homemade crafts. A number of craftsmen were turned destitutes overnight. Those who continued with their craft had to compete with the machine-made goods, that quality was made to suffer. Gandhiji's Swadeshi movement focused on the plight of the Indian craftsmen and on the need for maintaining the ancient craft traditions.
After Independence, The Handicrafts Board was set up to look into the plight of the dying crafts. Slowly demand grew for these items both at home and also abroad. Recent export figures show that India is lagging behind in many handicraft commodities except in the case of gems and jewellery items. Despite the growth of handicrafts industry in India, the average earnings of the craftsmen when compared to other fields is very low. Hence the younger generation is moving onto other fields with only the elder craftsmen left over. The average age of many master craftsmen is around 50 years. Improving educational system and lifestyles of the middle class people contribute a lot for the eroding of the native crafts in India. Cheap plastic items have now flooded the market and people have left out the age-old clay and metal containers. They do not understand the harmfulness of plastic items, which may react with their food . Also they have moved onto wearing synthetic clothes avoiding good, comfortable and cheap cotton woven items, just for their patterns and cost. The need of the hour is assistance for the craftsmen to improve their techniques, availability of good raw materials, direct marketing channels, credit and enough wages and socio-economic benef

The rich history of Indias craft tradition has evolved over the centuries offering a legacy of Indian culture promising everything beauty, dignity, form and style. The variety is comprehensive and ranges from age-old stone carvings to modern handicrafts making use of glass flints and mirrors. The most popular crafts, include metal ware, earthenware, pottery, sculpting, woodwork, hand-printed textiles and scarves, embroidered and crocheted goods, shawls, zari products. There is a myriad of art and craft traditions in India that depend on social, economic and regional factors. The present status of the sector in India owes much to the rich crafts history and tradition of the past. Majority of the crafts from the past continues to flourish due to their utilitarian characteristics, availability to the common people and popularity in domestic and global markets.
Today, some of the sectors within the craft industry have even become full fledged industries in their own, like - carpet weaving, traditional textile , gem cutting and polishing, jewelry making, the world famous diamond cutting and polishing industry, brassware, jute products, etc. The growth of these industries is due to their ever-increasing demand and the popularity of Indian crafts in the domestic market and overseas. Gems and jewelry, carpet making, metalware, leather products, jute products etc. are some industries, which are growing rapidly India is one of the important suppliers of handicrafts to the world market. The Indian handicrafts industry is highly labour
intensive cottage based industry and decentralized, being spread all over the country in rural and urban areas. Numerous artisans are engaged in crafts work on part-time basis. The industry provides employment to over six million artisans (including those in carpet trade), which include a

large number of women and people belonging to the weaker sections of the society. In addition to the high potential for employment, the sector is economically important from the point of low capital investment, high ratio of value addition, and high potential for export and foreign exchange earnings for the country. The export earnings from Indian handicrafts industry for the period 1998-99 amounted to US$ 1.2 billion. Although exports of handicrafts appear to be sizeable, Indias share in world imports is miniscule. It is a sector that is still not
completely explored from the point of view of hidden potential areas. India, a country with 26 states and 18 languages and more than 1500 dialects offers an enormous range of handicrafts from each of the states. Major centres in Uttar Pradesh are Moradabad also known as the "Peetalnagari" , Saharanpur for its wooden articles, Ferozabad for Glass. The North Western state of Rajasthan has to offer the famous Jaipuri quilts, Bagru and Sanganer printed textiles and wooden and wrought iron furniture from Jodhpur. The coastal state of Gujarat comes with
embroidered articles from Kutch. Narsapur in Andhra Pradesh is famous for its Lace and Lace goods. But this is only a small part of the total product range. India offers much more. HANDICRAFTS ARE CLASSIFIED INTO TWO CATEGORIES: 1. Articles of everyday use 2. Decorative items The craftsmen use different media to express their originality. The diversity of the handicrafts is expressed on textiles, metals precious and semi-precious, wood, precious and semi-precious stones, ceramic and glass.

TEXTILE BASED HANDICRAFTS: Hand printed textiles including block and screen printing, batik, kalamkari (hand printing by pen) and bandhani (tie and die) are used in products ranging from bed-covers to sheets, dress material to upholstery and tapestry. The famous embroidered articles of silk and cotton, often embellished with mirrors, shells, beads, and metallic pieces are also found in India. Embroidery is done too on leather, felt and velvet etc. This segment of the industry accounts for almost half a million strong employment in addition to a large number of designers, block makers, weavers and packers involved in the trade. CLAY, METAL AND JEWELLERY: Brass, copper, bronze, bell metal are used for a variety of wares and in a variety of finishes. Scintillating ornaments are available in a wide range of patterns, styles and compositions. Made from precious metals, base metals, precious and semi-precious stones; these ornaments have traditional as well as modern styles. WOODWORK: Wooden articles in India range from the ornately carved to the absolutely simple. One can find toys, furniture, decorative articles, etc. bearing the art and individuality of the craftsman. India is known particularly for its lacquered wood articles. STONE CRAFT: The intricately carved stoneware made of marble, alabaster or soapstone, etc., inlaid with semiprecious stones carry on the heritage of Indian stone crafts.
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GLASS AND CERAMIC: Glass and ceramic products are a fast upcoming segment in the handicrafts from India. The age-old production process of mouth-
blowing the glass instills a nostalgic feeling. The varied shapes of ceramic and glass in a number of colours, would appeal to Western aesthetics while retaining the Indian touch.
CRAFT CONCENTRATION AREAS: A wide range of handicrafts are produced all over Indian artmetalware / EPNS ware, wood carvings and other wooden artwares, imitation jewellery, handprinted textiles, shawls as artwares, embroidered goods, lace and lace goods, toys, dolls, crafts made of leather, lacquerware, marble crafts etc. Although it is difficult to limit a specific place for the particular craft, the following places are listed for their particular crafts.
ARTMETALWAR
Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Delhi, Rewari, Thanjavur, Madras, Mandap, Beedar, Kerala & Jagadhari, Jaselmer
WOODEN ARTWARES
Saharanpur, Nagina, Hoshiarpor, Srinagar, Amritsar, Jaipur, Jodhpur, Jagdalpur,
Bangalore, Mysore, Chennapatna, Madras, Kerala & Behrampur (WB)
HANDPRINTED TEXTILES &
Amroha, Jodhpur, Jaipur, Farrukhabad,
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SCARVES Sagru & Sanganer
EMBROIDERED GOODS
Kutch (Gujarat), Jaisaimer, Baroda, Lucknow, Jodhpur, Agra, Amritsar, Kullu, Dharmshala / Chamba & Srinagar
MARBLE & SOFT STONE CRAFTS
Agra, Madras, Baster, Jodhpur
TERRACOTTA
Agra, Madras, Baster, Jodhpur
ZARI & ZARI GOODS IMITATION JEWELLERY:
Rajasthan, Madras, Baster
Delhi, Moradabad, Sambhal, Jaipur, Kohima (Tribal)
PAPIER MACHE CRAFTS
Kashmir, Jaipur
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SELECTED CRAFTS POCKETS FOR ACHIEVING EXPORT GOAL: Although each crafts pockets has its particular problems, a few selected craft pockets are identified based on their past performance for immediate remedial attention to stimulate a quantum in exports of handicrafts in the coming years. MORADABAD(UP ) SAHARANPUR (UP) JODHPUR (RAJ.) : : : For Artmetalwares and imitation jewellery For Wooden handicrafts & Wrought iron handicrafts For Wooden, Wrought Iron and Sea Shell handicrafts For Lace and Lace goods
NARSAPUR (A.P.)
COUNTRY-WISE EXPORTS OF HANDICRAFTS THE MAJOR BUYERS FOR HANDICRAFTS ARE AS UNDER: ART METALWARES WOOD WARES : U.S.A., Germany, U.K. & Italy
U.S.A., U.K., Germany & France
HAND PRINTED & TEXTILES & SCARVES
U.S.A., U.K. , Germany & Canada
EMBROIDERED & CROCHETTED GOODS
U.S.A., Saudi Arabia, U.K., Germany
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SHAWLS AS ARTWARES ZARI & ZARI GOODS IMITATION JEWELLERY MISCELLANEOUS HANDICRAFTS
Saudi Arabia, U.S.A. Japan & U.K
U.K. U.S.A., Japan & Saudi Arabia
U.S.A., U.K., Saudi Arabia & Germany
U.S.A., Germany, U.K. & France
Major Destinations for Indian Handicrafts (% share in 1998-99)
Switzerland 1%
U.S.A. 32% U.K. 11% Others 22%
Australia 2%
Saudi Arabia 2%
Canada 3% Italy 4% Germany 11% France 5%
Japan 4% Netherlands 3%
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VALUE ADDING CHAIN IN HANDICRAFTS Identification of market opportunities
Prototype design and development / adaption and refinement
Test marketing
Upgrading equipping facilities
Securing inputs
Entrepreneurial hiring, training, managing
Production, quality control and packaging
Costing and pricing
Physical distribution
Export market development
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Countrywise Export of Handicrafts

1800 1600 1400
1139 1642 1440
Rs. in Crores
1200 1000 800

536 539 453 164 190 195 117 135 122 171 108 57 68 954
1997-98 1998-99
466 205 235 151 177 69 79
600 400 200 0
In the changing world scenario, craft products exported to various countries form a part of lifestyle products in international market. The impact is due to the changing consumer taste and trends. In view of this it is high time that the Indian handicraft industry went into the details of changing designs, patterns, product development, requisite change in production facilities for a variety of materials, production techniques, related expertise to achieve a leadership position in the fast growing competitiveness with other countries. The 6 million craft persons who are the backbone of Indian Handicraft Industry as provided with inherent skill, technique, traditional craftsmanship but that is quite sufficient for primary platform. However, in changing world market these craft persons need an institutional support, at their places i.e. craft pockets for value addition and for the edge with other competitors like China, Korea, Thailand etc.

THE GERMAN HANDICRAFTS AND GIFTWARE MARKET With over 82 million inhabitants, Germany is the largest market for giftware and handicrafts items in Europe. A member of and situated within the European Union, Germany is supplied with giftware and handicrafts from Germany as well as the surrounding European countries such as France, Italy, Switzerland and the United Kingdom and from all other parts of the world: Russia, Latin America, Africa and Asia.
The size of the total German giftware and handicrafts market varies according to the definition of giftware and handicrafts. With its present size around DM 29.5 billion it corresponds to a broad definition of giftware and handicrafts that includes the following items: home furnishings, artmetalware, table accessories, Christmas decoration, woodware and furniture, imitation jewellers, artificial flowers/plants, scents/cosmetics, sweets, toys/computer games, books, discs/videos, watches/jewellery, certain apparel/textile items and others. The German giftware and handicrafts market grew from DM 29.1 billion in 1998 to DM 29.5 billion in 1999, but experienced a slight decline in the first quarter of 2000. The substantial supply of giftware and handicrafts has transformed the German giftware and handicrafts market into a fiercely price-competitive market place. Nevertheless, innovative and new to market giftware and handicrafts items place still have good market prospects. It is essential for the German giftware and handicrafts
marketers to find new products to stay competitive. Although German consumers may be willing to pay a high price for exclusive items they are very price conscious and want value for money. Among traditional gift items, candles, festive items, including Christmas decoration, exclusive

gift boxes and gift-wrap, ribbons, nostalgic calendars and all types of scented items have best prospects. The German market shows a strong demand for low-priced candles. Thus imports from Poland and China have increased substantially. The average growth for the overall giftware and handicrafts is estimated at 1-2 percent over 1999-2000. COMPETITIVE SITUATION German giftware and handicrafts consumption is growing more or less in line with the relatively slow growth rate of income during the last years. Thus, expectations for additional growth are not very high. Annual growth rates of between 1.5-2 percent are forecast for the next few years for the overall giftware and handicrafts market. In general the market shows good business opportunities if prices and quality are competitive and delivery schedules are fulfilled.
Apart from its own producers, Germany is supplied by giftware and handicrafts from nearly all of the European countries. German firms often import specific product groups from a particular country. Major suppliers of pottery are, for example, Spain and Portugal; fine exclusive stationery comes from Italy, France and Switzerland; candles from Poland, China and Portugal; dried flowers from the Netherlands etc.
Fierce price competition in Germany is intensified by the increasing quantity of Chinese and Asian made products on the market. For India this situation coupled with the relatively strong Indian rupee which means that firms proving to be most successful in the recent past have offered niche market giftware and handicrafts, i.e., exclusive to Indian handicrafts items or new-to-market products.

A FEW WELL-ESTABLISHED GERMAN MANUFACTURERS OF GIFTWARE AND HANDICRAFTS ITEMS ARE:
KOZIOL GMBH, ERBACH
Krebs-Glas-Lauscha GmbH, Ernstthal
BARTI GMBH, GARCHING DUNI GMBH & CO. KG, BRAMSCHE RASTAL, HOEHRGRENZHAUSEN FARTAK, LAHR
Margarete Steiff GmbH, Giengen WMF AG, Geislingen
Rosenthal AG, Seib
W. Goebel Porzellanfabrik, Roedental
GIES KERZEN, GLINDE JET PAPIER GMBH, BERNAU
Walther-Glas GmbH, Bad Driburg
Sales volume of specific sub-sectors (estimates): Some estimates of individual giftware and handicrafts subsector volume sales are provided as follows:
Seasonal: Market insiders estimate the total volume of the seasonal items market, including Christmas, Easter, Valentines Day and the German counterpart of Thanksgiving, at DM 7.7 billion. In 1997, about DM 3

billion were spent alone for Christmas decoration, Christmas floristic items and Christmas trees only. Christmas items are usually imported from China, Taiwan, Thailand, Philippines and India. However, Indian Christmas decorations as candle stands or Christmas tree hangings and soft toys find a ready market in Germany if they are moderately priced.
Hobby and art supplies: The present market volume of hobby and art supplies in Germany is estimated at about DM 3 billion, while the total European market should amount to DM 12 billion. Insiders believe that this specific market segment still offers some potential for new products. A recent survey shows that apart from their school days, most of the Germans who do regular DIY or hobby work are between 60 and 69 years (10.8 percent of the German adults) old. With the fast ageing of the German population a stronger demand for hobby and crafts is likely.
Incentive items: From 1992 to 1998, the total German market for incentives increased from nearly DM 3 billion to DM 6 billion.
Toys: In 1998, annual sales of licensing products amounted to about US$ 4.2 billion in Germany. Also in 1998, the toys market volume expanded to DM 6 billion. Total annual sales for computer games and learning games alone, increased to DM 2 billion in 1998 compared to the pre-year level of DM 1.7 billion. MARKET ACCESS EU member states and Asian countries, China and India in particular, are major suppliers of giftware and handicrafts to the German market. Indian firms making a first approach to the German market are advised to have comprehensive product literature and data sheets professionally translated

into German. Although English is widely understood, a well-prepared translation gives an important marketing edge, particularly in the initial presentation. Indian firms should preferably appoint an agent or distributor who can maintain a stock sufficient to answer short-notice orders. CUSTOMS DUTIES Customs duties vary according to material and product. Though duties are high for a few items, i.e., dried flowers, potpourri (16.7-20 percent), T-shirts (12.0-13.2) and hand- woven, woollen blankets (13.4 percent), the majority of customs duty rates falls in the range of 5-8 percent. For example: Customs Duties (in percent) CERAMICS TOYS STATIONER Y PLUSH ANIMALS QUILTS/BLA NKETS CANDLES : : : 4.1 - 7.5 5.6 - 6.3 8.4
6.0
7.5
2.8 2.5
: SILVER JEWELLERY
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In addition, there is a 16 percent sales tax, which is eventually passed on to the consumer in form of the value-added tax (VAT). But the VAT has to be paid when entering the German market by the exporter/German importer.
Items that originate from certain animal species, i.e., snakeskin or hides of some animal, it must be ensured that the export of these products complies with the Convention on Endangered Species (CITES). Regarding sample orders, exporters should be aware that one sample with a maximum value of DM 50 each or, five identical samples of one product group not exceeding a total value of DM 50, are usually customs free. PRODUCT STANDARDS In view of the wide field of products that could be considered as giftware and handicrafts, it is difficult to name standards. Compliance with EU standards and regulations is strongly suggested. There are, however, only few product groups in the giftware and handicrafts field that have to follow standards. It is essential that CE-labelling be observed where required. The CE-mark (including conformity statement and technical documentation) is mainly required for toys (88/378/EEC standard). While the quality regulations for candles are obligatory assuring a certain level of quality, the toy regulation and the electronic standards have to be observed because of safety considerations:
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MAJOR DISTRIBUTION CHANNELS IN GERMANY, GIFTWARE AND HANDICRAFTS IS
DISTRIBUTED THROUGH FIVE MAJOR CHANNELS: Wholesalers Importers/distributors Commission agents/sales representatives Department stores Mail-order Internet sales Tele-shopping THE INDIVIDUAL CHANNELS ARE DESCRIBED IN DETAIL IN THE FOLLOWING. WHOLESALERS: Besides offering wide range of goods to retailers for direct sales, this channel also supplies large quantities of individual articles. They are very particular in maintaining consistency in the kind of products and their quality. One of the distinguishing features of wholesalers is to provide distribution and storage facilities. Specialised wholesalers deal in sales to retailers as well as to final consumers. They maintain high quality standards and but have a narrower and in-depth range of arts and crafts. IMPORTERS/DISTRIBUTORS: Most Indian giftware and handicrafts companies use
importers/distributors to market and sell their giftware and handicrafts lines. They buy and sell on their own account. Thus, the companies take advantage of the distributor's expertise, his sales force and his existing distribution channels. Distributors call on giftware and handicrafts
retailers, purchasing groups and supermarkets. The distributors' mark-up varies depending on the giftware and handicrafts item, but at least 50

percent. While the mark-ups vary according to the distributor; they
usually also depend on the exclusivity of a product and on its competitiveness in the overall giftware and handicrafts market. Germany hosts more than 45,000 giftware and handicrafts retailers. Several retailers import directly from the United States and sell to the German customer. Usually these are small companies looking for items new to the market and handling small orders only. COMMISSION AGENTS: Commission agents provide Indian companies with direct access to the German market and direct control. Independent commercial agents are normally working on a 15 percent commission and operate on a regional basis. They concentrate on specialist retailers, purchasing groups and department stores. Commission agent contracts are based on stringent EU and German regulations. An Indian firm wishing to appoint an agent should make sure that such standard contracts meet its expectations. In order to facilitate market entry efforts by the agents their initial commission is often a few percent higher than the "usual" commission. These additional payments are to reimburse the agent for substantial advertising and any special efforts facilitating the new product's market entry. DEPARTMENT STORES: Indian companies interested in establishing business contacts with major department stores, mail-order houses and retailers may also choose the direct approach. Department stores in particular, prefer to deal directly with manufacturers. Their buyers are very specialized and only handle a limited range of products. At some occasions department stores also buy through independent commercial agents. Quite often they have their own buyers as well as a few agents that usually work with them and who know
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their assortments. If a department store decides to import a particular giftware and handicrafts item, it places bulk rather than small orders. MAIL ORDER: On an average, each German consumer buys products totaling to DM 500 each year from mail-order houses. There are about 200 mail order
companies in Germany. In Europe, Germany is the largest mail order market, followed by Great Britain and France. The total European
market volume for mail order products is estimated at approximately DM 90 billion. Of the 20 major mail order companies in Europe, 12 have their headquarters located in Germany. Among them are the world's largest mail order companies: Otto Versand in Hamburg and Quelle Schickedanz AG & Co. in Fuerth. In addition, several German mail order companies operate in other European countries, as well. INTERNET SALES: Germany will become market leader among the EU countries with regard to sales over the Internet by the year 2000. It is anticipated that by then German electronic sales, which are estimated to reach a volume of DM 500 billion worldwide in 2000, become second in the worldwide ranking after the United States and before Japan. A typical German Internet user and a major German mail-order publication is between 20-39 years old, is highly educated and earns more money than the average German consumer. This age group consists of about 4.5 million Germans.
Seventy percent of these consumers are male. Already today, the Internet is a major sales channel for German mail-order houses.
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TELESHOPPING: QVC and HOT are the two tele-shopping channels in Germany. They operate all over Germany and offer various types of giftware and handicrafts; jewellery, fashion, health, beauty; household consumer goods; collectibles and home accessories.
Occasions for which gift items are often purchased
Birthday 36%
Others 17%
Christmas 17% Visit to friends/family 10%
Thank You 4% Easter 7%
No Special Occasion 9%
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SWOT ANALYSIS OF THE INDIAN HANDICRAFTS INDUSTRY STRENGTHS
Abundant and cheap labour hence can compete on price
Low capital investment and high ratio of value addition
Aesthetic qualities
and
functional
Wrapped in mist of antiquity Hand made and hence has few competitors
Variety of products which are unique
Exporters willing to handle small orders
Increasing
emphasis
on
product development and design upgradation WEAKNESSES

Inconsistent quality Inadequate market study and marketing strategy
Lack
of
adequate and
infrastructure communication facilities

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Capacity to handle limited orders
Untimely delivery schedule Unawareness of
international standards by many players in the market
OPPORTUNITIES
Rising
appreciation
for
handicrafts by consumers in the developed countries

Widespread novelty seeking Large discretionary income at disposal of consumer from developed countries
Growth in search made by retail chains in major for and
importing suitable reliable
countries products
suppliers.
Opportune for agencies to promote marketing activities
Use of e-commerce in direct marketing
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THREATS Decline in Indias share due to:
Better quality products produced by competitors from Europe, South Africa, South Asia, etc.
Better terms of trade by competing countries
Consistent quality and increasing focus on R&D by competing countries
Better packaging Stricter international standards
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Growth of handicraft industry in Karnataka
The concept of state was ushered by the rise of the Mauryan Empire in the 3rd century BC. It is said that during the time of Ashoka, 84,000 stupas were built in India, including the world famous Sanchi Stupa,situated in Sanchi,in Madhya Pradesh which has beautiful stone carving and relief work done on it. Numerous sculptures from Bharhut, Mathura, Amravati, Vaishali, Sanchi, etc. show female figures adorned with an array of jewelry, which continues to inspire contemporary jewelry making. The iron pillars of Vaishali and Delhi, created during the time of Emperor Ashoka, are a marvel in the field of metallurgy. Post Mauryan Age
The period between the 1st century ad and the 1st century bc was a period of political turmoil as a result of foreign invasions from central Asia. The impact of these intrusions can be seen in the Buddhist sculptures from Taxila, Begram, Bamiyan, Swat valley, etc.

(all from the present day Pakistani North West Frontier province) which show a high degree of Greek influence. The depiction of Buddha, having curly hair and wearing draperies, until date is the result of this Greek influence. The sculpture of the Kushan king Kanishka from this period depicting him wearing leather boots and a heavy warm coat amply reflects the influence of the central Asian Culture on Indian craftsmanship. Jewelry, sculpture, textile making, leather products, metal working, etc. were the main handicrafts that inherited these foreign influences and assimilated them in accordance with the Indian milieu. Gupta Age
The Gupta age is referred to as the classical period in Indian history. The points in the field of craft include the rock cut temples of Ellora and the Ajanta murals. These murals give us a realistic view of the lifestyle of that time. The craftsmen of this period, under royal patronage excelled in jewelry making, woodcarving, sculpture, stone carving metalworking and weaving
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Medieval India
The Medieval period of Indian history in the context of handicrafts showed a marked shift from north India to the Deccan and southern parts of the country, though the handicraftsmen under the Delhi Sultanate period flourished in the field of pottery, weaving, wood carving, metal working, jewelry, etc. The contribution of the Cholas and the Vijaynagar Empire in the field of bronze sculpture, silk weaving, jewelry, temple carving is beyond parallel. The fine example of stone carving from central India can be seen in the form of the Khajuraho Temples, built by the Chandelas. Rich and ornate wood and stone carving can be found in medieval temple of Jagannath at Puri in Orissa. The role of Handicraft Industries in Karnataka state Economy is very important and its contribution towards the rural economy of karnataka is increasing steadily. The Ministry of Rural Development and the Ministry of Rural Economy, under Government of Karnataka are the two main governing authorities, which drafts and implements policies for the handicraft industries in Karnataka state economy. The handicrafts industry of Karnataka comes under the unorganized sector of village economy of Karnataka state.

India is basically an agriculture-based country and the development of rural economy of India depends upon the development of its 700-million strong rural population. The rural economic policies of Karnataka is drafted according to the needs of rural Karnataka since, majority of the population lives in about 600,000 small villages. The rural Karnataka is almost wholly agriculture based and a small part of the rural Karnataka population is engaged with small industries like handlooms, handicrafts and other traditional produce. The role of Handicraft Industries in Karnataka Economy became important, since today the organized sector of Karnataka industry is ready to absorb the products from these industries. Moreover, with liberal trade and export policy, the export of the Karnataka handicrafts industry is on an all time high. Crafts were an important commodity for world trade and they were a part of the economy in India, since ancient times. Trade links between India and the rest of the world existed from ancient periods. India being the home of cotton had textile trade with the Far East and the Western world. Indian textiles and their permanent dyes were accepted throughout the world. Roman trade documents mention that silk was exported from India to Europe from the 6th century A.D. The Arab sailors brought silver and gold from their countries and took back shiploads of handicraft objects from India to the Far- East. In the North, caravans carried woven textiles along the Silk route and went right unto Moscow by the Fur- route. Under the good patronage of the early Munhall, India's handicrafts reached its pinnacle of perfection. Crafts like carpets, textiles and jewellery were developed into fine arts. The famed Mughal Emperors namely Akbar, Shah Jahan and Jehangir invited skilled

craftsmen from all over the world and blend their native ideas with our own techniques and skills. Brocading and velvet manufacturing developed rapidly in India than in their native countries. But with the break- up of the Mughal Empire and the growing enmity between the smaller Princely states, local crafts lost their centuries- old local patronage. With the East India Company coming to India, the volume of trade reduced though they managed to strive. England flooded the Indian market with its cheap machine-made items, which ousted the homemade crafts. A number of craftsmen were turned destitutes overnight. Those who continued with their craft had to compete with the machine-made goods, that quality was made to suffer. Gandhiji's Swadeshi movement focused on the plight of the Indian craftsmen and on the need for maintaining the ancient craft traditions. , T After Independencehe Handicrafts Board was set up to look into the plight of the dying crafts. Slowly demand grew for these items both at home and also abroad. Recent export figures show that India is lagging behind in many handicraft commodities except in the case of gems and jewellery items. Despite the growth of handicrafts industry in India, the average earnings of the craftsmen when compared to other fields is very low. Hence the younger generation is moving onto other fields with only the elder craftsmen left over. The average age of many master craftsmen is around 50 years. Improving educational system and lifestyles of the middle class people contribute a lot for the eroding of the native crafts in India.

Cheap plastic items have now flooded the market and people have left out the age-old clay and metal containers. They do not understand the harmfulness of plastic items, which may react with their food . Also they have moved onto wearing synthetic clothes avoiding good, comfortable and cheap cotton woven items, just for their patterns and cost. The need of the hour is assistance for the craftsmen to improve their techniques, availability of good raw materials, direct marketing channels, credit and enough wages and socio-economic benefits
Karnataka is one of the high economic growth states in India with the expected GSDP growth of 8.2% in the fiscal year 2010-2011. The total expected GSDP of Karnataka in 2010-2011 is about Rs. 2719.56 billion. Per capita GSDP during 20082009 was US$ 1034.9.Karnataka recorded the highest growth rates in terms of GDP and per capita GDP in the last decade compared to other states. In 2008-09, the tertiary sector contributed the most to the GSDP amounting to US$ 31.6 billion, followed by the secondary sector, contributing US$ 17 billion, and the primary sectors contribution amounting to US$ 9.5 billion . With an overall GDP growth of 56.2% and a per capita GDP growth of 43.9% in

the last decade, Karnataka surpassed all other states in India, pushing Karnataka's per capita income in Indian Rupee terms to sixth place.Karnataka received US$2,026.4 million worth of Foreign Direct Investment for fiscal year 2008-09 placing it at third spot among states in India.At the end of 2004, the unemployment rate of Karnataka was 4.57% compared to a national rate of 5.99%.For the fiscal year 2006-07 the inflation rate of Karnataka was 4.4% which was less than the national average. With no proper backing or marketing, the Channapatna toy industry faced a financial crunch for more than a decade and was almost on the verge of dying out. However with the help of KHDC, the craft has been revived and the artisans involved are being trained on changing trends in the industry, to help them keep abreast of the current scenario. Prototypes designed by master craftsmen are introduced to the local artisans, who use them to create well-designed toys and dolls. The Government of Karnataka has also provided help by constructing a Lacquerware Craft Complex, which has a manufacturing centre with 32 turning lathe machines,
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CHAPTER 3 COMPANY PROFILE COMPANY PROFILE
1.Name Of The Unit Shri Ganadhipa Gramodyoga Kaigarike
2. TYPE OF THE FIRM
Private Limited
3. REGISTERED OFFICE AND ADDRESS
Ganadhipa gramodyoga kaigarike Banavasi road sirsi (uk)-581401
4.CONTACT DETAIL
9448302748
5. YEAR OF ESTABLISHMENT
2003
6. KEY PEOPLE
Mangala .N. Bhat
7. SOURCE OF FINANCE
State bank of mysore State bank of india
8. NATURE OF ACTIVITY
Production and Sales Of handicraft products
9. SECTOR
Small scale industry

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10. FACTORY AREA
Land 1500sq. ft.
11. PRODUCTS
Gift articles, name card
12. TOTAL CAPITAL INVESTMENT
30 lakhs rupees]
WORKING CAPITAL : MARKETING PRODUCT : AREA
20lack FOR A
Tamilnadu state, karnataka state, goa state, maharastra state, kerala state, Gujarat state, andra Pradesh state,etc SOURCES OF FINANCE : State bank of mysoore, State bank of India
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ORGANIZATION STRUCTURE OWNER
General manager
sales manager
Labor PRICE OF THE PRODUCT:
sales executive
Gift articles: 20RS-6000RS Name card-100RS400RS PRODUCTION COST: Gift articles : 15RS-5500RS Name card : 80RS-350RS NET PROFIT: 6lack in (the year 2010-2011)
RAW MATERIAL : 1. Chemical stone powder 2. MDF sheet


3. Colours such as primer, sealer,spry colour etc REASONS TO LIMITATION OF MARKETING AREA : 1. Transportation 2. Geographical condition 3. Requires large work force REASONS FOR LIMITED PROFIT: 1. 2. 3. Traditional changes Competition Variation in price
HOW CAN FACE COMPETITION? 1. Good quality product 2. Good services 3. Regular field survey 4. New techniques in production GENERAL PROBLEM 1. Labor turn over 2. Lack of availability of skilled labour 3. Changes in fashion
INFORMATION ON RAW MATERIAL 1. Availability of raw material 2. Transportation, 3. Door delivery
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SUGGESTION OF FURTHER IMPROVEMENT : 1. Increase the awareness of programmers about company. 2. Take the feedback of customers to improve the service. 3. Provide service according to the customer needs and provide the full information about new schemes. 4. Build a good infrastructure 5. Increase the frequency of advertisement in different medias to create awareness among the people ON THE BASIS OF WAGE CATEGORIES
Sl. No. 1 2 3
designation
wage
Manager Skilled labor Worker
8000 6000 4000
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Table -01
wage
4000 8000 manager skilled labouir worker 6000
INFERENCE: In the table number 01 shows that the company should have 3 classes of labours there wage categories are different for different work such as manager can get 8000 salary per month, skilled labour and workers can get 6000and 4000 respectively. GENDER CATEGORIES: Sl no. 1 2 Gender Male female Total Table -2 Total no. 17 1 18 % 94% 06% 100%
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percentage
6% male female 94%
INFERENCE: The table number 2 shows the company should both males and female workers, in that 17 are male workers and 01 are female workers
CASTE CATEGORIES
Sl no. 1 2 3
Caste Sc/st Backward Upper caste Total
Total no. 1 3 14 18
% 6% 17% 74% 100%
Table -3
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Series 1
14 12 10 8 6 4 2 1 0 sc/st backward upper caste 3 14 Series 1
INPERENCETable number -3It indicates that on the basis of caste category sc/st worker is 1 and there percentage is 6%.backward caste category are 3 members and their percentage is 17%.upprer caste workers are 14 and there percentage is 74%.
PRICE CATEGORIES: Sl no. 1 2 3 Table no 4 Inferences Quality Low quality Medium quality Super quality Price category 200-500 1500-2000 2500-6000
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Table-4 indicates that classification based on price categories such that low quality ,medium quality ,super quality . low quality price 200 to 500, ,medium quality 1500 to 2000 .super quality 2500 to 6000 ON THE BASIS OF RURAL AND URBAN LABOUR: Sl. no. 1 2 Area Rural Urban Total Table -5 Interpretation The company should involve both rural and urban workers. In that 14 are from rural areas and 04 people are from urban areas. They can be explained in the above table ON THE BASIS OF EDUCATION Sl. no 1 2 Literacy Educated Uneducated Total Total no. 17 1 18 % 94% 6% 100% Total no. 14 4 18 % 78% 22% 100%
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Table -6
total
1
educated un educated
17
INTERPRETATION In the above table shows that the companies peoples educational qualification. They should involve 17 educated peoples and 01worker are un educated. ON THE BASIS OF EXPERIENCE : Sl.no 1 2 3 designation manager Sales manager Production manager 4 Production supervisor 5 6 Workers Foremen Total
Experience 9 years 6 years 8 years
Total no. % 1 1 1 6% 6% 6%
4 years
11%
2years 1 year
10 3 18
54% 17% 100%

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Table-07
0.6 0.5 0.4 0.3 0.2 0.1 0 experience percentage
Inference: In the company there all the people should have involved experienced workers. Manager should have 09 year experience in their work. sales manager should had 06 year experience. Production manager and production supervisor should have 08 and 04 years respectively. Workers should had 02 year experience and foremen have 01 year experience for their work.
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CHAPTER 4 MARKETING MIX OF HANDICRAFT INDUSTRY INTRODUCTION The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offering, and is often synonymous with the four Ps: price, product, promotion, and place; in service marketing, however, the four Ps have been expanded to the sevenPs or eight Ps to address the different nature of services. In recent times, the concept of four Cs has been introduced as a more customer-driven replacement of four Ps. And there are two four Cs theories today. One is Lauterborn's four Cs (consumer, cost, communication, convenience), another is Shimizu's four Cs HISTORY The term marketing mix was coined in an article written by Neil Borden called The Concept of the Marketing Mix. He started teaching the term after he learned about it from an associate, James Culliton, who in 1948 described the role of the marketing manager as a "mixer of ingredients"; one who sometimes follows recipes prepared by others, sometimes prepares his own recipe as he goes along, sometimes adapts a recipe from immediately available ingredients, and at other times invents new ingredients no one else has tried
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FOUR PS: THE PRODUCER-ORIENTED MODEL
1. Product 2. Price 3. Place 4. Promotion PRODUCT A product is seen as an item that satisfies what a consumer needs or wants. It is a tangible good or an intangible service. Intangible products are service based like the tourism industry, the hotel industry and the financial industry. Tangible products are those that have an independent physical existence. Typical examples of mass-produced, tangible objects are the motor car and the disposable razor. A less obvious but ubiquitous mass produced service is a computer operating system. Every product is subject to a life-cycle including a growth phase followed by a maturity phase and finally an eventual period of decline as sales falls. Marketers must do careful research on how long the life cycle of the product they are marketing is likely to be and focus their attention on different challenges that arise as the product moves through each stage The marketer must also consider the product mix. Marketers can expand the current product mix by increasing a certain product line's depth or by increasing the number of product lines. Marketers should consider how to position the product, how to exploit the
1.

brand, how to exploit the company's resources and how to configure the product mix so that each product complements the other. The marketer must also consider product development strategies. 2. PRICE The price is the amount a customer pays for the product. The price is very important as it determines the company's profit and hence, survival. Adjusting the price has a profound impact on the marketing strategy, and depending on the price elasticity of the product, often it will affect the demand and sales as well. The marketer should set a price that complements the other elements of the marketing mix. Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay. An organisation's pricing policy will vary according to time and circumstances. Crudely speaking, the value of water in the Lake District will be considerably different from the value of water in the desert. When setting a price, the marketer must be aware of the customer perceived value for the product. Three basic pricing strategies are: market skimming pricing, market penetration pricing and neutral pricing. The 'reference value' (where the consumer refers to the prices of competing products) and the 'differential value' (the
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consumer's view of this product's attributes versus the attributes of other products) must be taken into account 3.PLACE refers to providing the product at a place which is convenient for consumers to access. Place is synonymous with distribution. Various strategies such as intensive distribution, selective distribution, exclusive distribution and franchising can be used by the marketer to complement the other aspects of the marketing mix. Although figures vary widely from product to product, roughly a fifth of the cost of a product goes on getting it to the customer. 'Place' is concerned with various methods of transporting and storing goods, and then making them available for the customer. Getting the right product to the right place at the right time involves the distribution system. The choice of distribution method will depend on a variety of circumstances. It will be more convenient for some manufacturers to sell to wholesalers who then sell to retailers, while others will prefer to sell directly to retailers or customers. 4.PROMOTION represents all of the methods of communication that a marketer may use to provide information to different parties about the product. Promotion comprises elements such as: advertising, public relations, personal selling and sales promotion. Promotion is the business of communicating with customers. It will provide information that will assist them in making a decision to purchase a product or service. The razzmatazz, pace

and creativity of some promotional activities are almost alien to normal business activities. The cost associated with promotion or advertising goods and services often represents a sizeable proportion of the overall cost of producing an item. However, successful promotion increases sales so that advertising and other costs are spread over a larger output. Though increased promotional activity is often a sign of a response to a problem such as competitive activity, it enables an organisation to develop and build up a succession of messages and can be extremely cost-effective. PROMOTION CAN BE THROUGH ANY OF THE FOLLOWING WAYS:
ADVERTISING Print media, Television, radio are effective ways to entice customers and make them aware of the brands existence. Billboards, hoardings, banners installed intelligently at strategic locations like heavy traffic areas, crossings, railway stations, bus stands attract the passing individuals towards a particular brand. Taglines also increase the recall value of the brand amongst the customers.
WORD OF MOUTH One satisfied customer brings ten more customers along with him whereas one dis-satisfied customer takes away ten more customers. Thats the importance of word of mouth. Positive
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word of mouth goes a long way in promoting brands amongst the customers. Advertising covers any communication that is paid for, from cinema commercials, radio and Internet advertisements through print media and billboards. Public relations is where the communication is not directly paid for and includes press releases, sponsorship deals, exhibitions, conferences, seminars or trade fairs and events. Word-of-mouth is any apparently informal communication about the product by ordinary individuals, satisfied customers or people specifically engaged to create word of mouth momentum. Sales staff often plays an important role in word of mouth and public relations . The seven Ps is an additional marketing model that refers to the already mentioned four Ps, plus 'Physical evidence', 'People', and 'Process'. 'Physical evidence' refers to elements within the store -- the store front, the uniforms employees wear, signboards, etc. 'People' refers to the employees of the organization with whom customers come into contact. 'Process' refers to the processes and systems within the organization that affects its marketing process These latter three factors are not cited nearly as often as the first four outlined in depth above. Four Cs: the consumer-oriented model Robert F. Lauterborn proposed a four Cs classification in 1993[which is a more consumer-oriented version of the four Ps that attempts to better fit the movement from mass marketing to niche marketing:
Product part of the four Ps model is replaced by "Consumer", shifting the focus to satisfying the consumer needs. By defining
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offerings as individual capabilities that are combined and focused to a specific industry, the result is a custom solution rather than the pigeon-holing of a customer into a product.
Price is replaced by "Cost", reflecting the total cost of ownership. Many factors affect Cost, including but not limited to the customer's cost to change or implement the new product or service and the customer's cost for not selecting a competitor's product or service.
Promotion is replaced by "Communication", which represents a broader focus. Communications can include advertising, public relations, personal selling, viral advertising, and any form of communication between the organization and the consumer.
Place is replaced by "convenience". With the rise of Internet and hybrid models of purchasing, Place is becoming less relevant. Convenience takes into account the ease of buying the product, finding the product, finding information about the product, and several other factors.
THE MARKETING MIX OF MANCHESTER UNITED What are the main elements of the marketing mix of Manchester United? First of all the product includes providing an excellent football team that plays and wins in an exciting way. However, there are other ingredients of the product including merchandising such as the sale of shirts, and a range of memorabilia. The product also relates to television rights, and Manchester United's own television channel. In one respect the place is Old Trafford where home games are played, but Manchester United also plays at a range of other venues. And, of course its products are sold

across the globe, through the club's website and a range of other sales media. Manchester United markets itself as a global brand. The club also engages in a range of joint promotional activities, Manchester United books, shirts, programmes, keyrings and many other items are sold and promoted through its website. The club has positioned itself at the upmarket premier end of the market and, as a result, it tends to charge premium prices as evidenced by the high cost of a season ticket to watch home league games. Positioning or repositioning a product - refers to locating that product within a market for example presenting it is an upmarket or downmarket product. Positioning it as a product for younger consumers or older consumers etc.
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CHAPTER -5 EXECUTIVE SUMMARY
The researcher intended to study about ganadhipa gramodyoga kaigarike.in sirs Taluk, north kanara district of Karnataka state.
Sampling is one of the important steps of marketing activities because it increase or decrease the product in the particular time if product ranges, quality, standard, consumption of customer all are based on sampling. This study is mainly purpose of partial study of partial study of BBA degree the project allocated time is only one month. That is from December 12 to January 12.
Area of the study thought light on various aspects of marketing of such type of study in very useful; to know marketing strategies and also to overcome the problems of marketing. It is very useful to the entrepreneurs to understand the nature and working of marketing and also to adopt innovative methods by let to reduce cost of production and to improve the quality of the products and to get maximum benefit.
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PROBLEMS 1. Abundant and cheap labor hence can compete on price 2. Low capital investment and high ratio of value addition 3. Aesthetic and functional qualities 4. Wrapped in mist of antiquity 5. Handmade and hence has few competitors 6. Variety of products which are unique 7. Exporters willing to handle small orders 8. Increasing emphasis on product development and design up gradation 9. Inconsistent quality 10.Inadequate market study and marketing strategy 11.Lack of adequate infrastructure and communication facilities 12.Capacity to handle limited orders 13.Untimely delivery schedule 14.Unawareness of international standards by many players in the market
SUGGESTIONS: The company has to try to secure number of position in the hearts and minds of its customers
.The company can improve its services by adopting following steps. 1. The company should arrange training programme to improve the skills of the employees, should provide better training to the technicians. 2. The bad location problem can be solving through giving advertisement about the company.
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3. Taking proper steps like delivering the document as early as possible and keeping in touch with all the existing customer on a regular basis will help them in improving the services.
4. Company must give stress on the further development for rural offices also. 5. Technicians response time should be reduced or quick response and remedy to customer problems should be provided. Employees should provide prompt service to customer as this affects customer satisfaction level.
6. The company could send the same technicians to the customers, as they would have prior knowledge the kind of system installed and the likely problem. 7. Motivation of employees through empowerment.
8. Customer care calls and maintains one to one relationship with customers.
9. Concentrate on satisfying the needs and demands of key customers.
10.As the customer time is very valuable the technicians would take up the responsibility of correcting the defects in a few seconds by just replacing the defective part by a new one. The technicians could than repair the defective part in their own office at own pace this could reduce technicians response time.
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CONCLUSION:
From the analysis, made in the present study ganadhipa gift is a well reputed company. The survey reveals that most of the respondents believe that ganadhipa gift has a good reputed and stands for company.
In the world of ever growing customer demands and expectations, companies ponder on better ways to serve existing customers while. Cost effectively reaching new ones.
From the study conducted it is clear that the customers are highly satisfied with the service offered by ganadhipa products And customers meet all requirements. The study is conducted helpful to customer reaction to the current product.
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BIBLIOGRAPHY: BOOKS REFERRED TO: 1. Prof, K.D.Basava-august2005-principles of marketing 2. A.K.Basava-vidyavahini prakashana-1991-principles of marketing 3. Baker and Hart (1990)- Marketing and Competion Success: Prentice Hall, a. -Himalay publishing House, 4. Colin J.Coulson and Thomas Collier (1990 and 1983)Marketing Communications: Heinemann: London, Service Management: Operating Decisions: Prentice Hall. , Himalay publishing House, 5. Danal W. Cowell (1984)- The Marketing of Services; CAM Foundation; Heinemann, London - Himalay publishing House, . 6. Hoarper B.Jr.and William F. Massy (1972) -Marketing Management-Himalay publishing House 7. Jain S.C (1981) Marketing Planning and Strategy-Himalay publishing House, 8. K.d basava (2010) - Principles of Marketing-Marketing and Core Concepts-Vidyavahini Prakashan-P 1.2 to 1.3. WEB SITES VISITED: www.google.com www.wikipedia.com http://www.handicraft giftindustry.com/
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QUESTIONNAIRE
I am a student of BBA are doing project onMARKETING AND MARKETING MIX OF SHRI GANADHIPA GRAMODYOGA KAIGARIKE as a part of our curriculum.
Customer name : _________________________ Address : _________________________ _________________________ Occupation Telephone No : _________________________ : __________Mob. No:________
Date of purchased_____________________________ 1. Why did you decide to buy handicraft product? ____________________________________________ 2. Do you use the handicraft products? Yes ( ) No ( )
3. How you know about handicraft products? By Advertisements By friends & Relatives Neighbors ( ) ( ) ( )
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4. Which type of product do you use? Gift item ( ) name card( )
5. How do you rate the companys response time to your complaint? (Please rank them from 1 to 5) Excellent ( ) very good ( ) good( ) fair( ) Poor( )
6. How do you rate the product offered by shri ganadhipa gramodyoga kaigarike? (Please rank them from 1 to 5) Excellent ( ) very good ( ) good( ) fair( ) Poor( )
7. How do you rate the shri ganadhipa gramodyoga kaigarike technician quality of work? (Please rank them from 1 to 5) Excellent ( ) very good ( ) good( ) fair( ) Poor( ) meet your
8. Does the current product type, which you are using, requirements? Yes ( ) No ( )
9. Do you plan to upgrade your current product? Yes ( ) No ( )
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If yes, Why?__________________________ If No, Why? __________________________
10. Would you recommend shri ganadhipa gramodyoga kaigarike products to Yes ( ) your friends, relatives, and neighbor? No ( )
If yes, Why?__________________________ If No, Why? __________________________ 11. Your suggestion to improve shri ganadhipa gramodyoga kaigarike ___________________________________________ ___________________________________________ ___________________________________________ Thank you for spending your precious time with us and completing the questionnaire.
Signature of the customer
Place: Date:
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SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

3. LIMITED RESOURCES For a study the available resources are limited.

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

CHAPTER 5 1.Summary 2.Findings 3.Problems 4. Suggestions 5. Conclusions 6. Biblography

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Investment (amount in crores)

Production Number in lakhs Employment

1426.50 0.36 21.59

4860.00 2.82 36.70

21635.00 8.74 71.00

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

GROWTH OF HANDICRAFT MARKETING IN INDIA

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

GIFTS & CRAFTS

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Government First Grade College Sirsi

SHRI GANADHIPA GRAMADYOGA KAIGARIKE, SIRSI

Saharanpur, Nagina, Hoshiarpor, Srinagar, Amritsar, Jaipur, Jodhpur, Jagdalpur,

Bangalore, Mysore, Chennapatna, Madras, Kerala & Behrampur (WB)

HANDPRINTED TEXTILES &

Amroha, Jodhpur, Jaipur, Farrukhabad,

Government First Grade College Sirsi