SCHEDULE

CONFERENCES

SXSW 2013 Interactive Festival Recommendations

FROM THE STAFF AT WEBBMEDIA GROUP

SCHEDULE: 2013 SXSW Recommendations
2013 Webbmedia Group, LLC http://www.webbmediagroup.com

Updated 02.10.2013

Executive Summary
Every year, Webbmedia Group combs through the SXSW conference lineup and selects speakers, screenings, workshops and panel sessions that we think are the most relevant to/ interesting for our clients. Youll nd the day, date, time, name of session, location and a reason why we think you should attend.

Important Conference Information

This is the 27th anniversary of the conference, and the 20th anniversary year of the Interactive festival. This year, expect fewer panel sessions (there are still a few hundred), 300 trade show booths and 15,000+ Interactive conference attendees. Make sure to complete your online social prole so that you can connect with other attendees. If you havent already made hotel reservations, plan to rent a car and stay in San Antonio. Last year, some people waited in line for three hours or more just to register. Avoid the crowds: get to registration right when it opens or much later in the early evening. Dont sound like a tourist. Veterans call the conference Southby. Abbreviate it on social media as SX or SXSW. Much of the action takes place at the parties. You can certainly try to show up and get in to parties once youre in Austin, but its much better if you arrange to get on the guest lists well in advance. Webbmedia Group will be on-site for all of the 2013 SXSW Interactive Festival. Have a question? Need a recommendation? Clients can call our oce 24 hours a day: +1.267.342.4300. We will be holding oce hours on-site and will announce days, dates and our online scheduling system soon.

Key

Practical Tools

Great Networking

Should Be Fun

Inspirational Thinking

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

SXSW Interactive 2013: Sessions Not to Miss FRIDAY, MARCH 8

Its Reddits Web. We Just Live In It Adrian Chen, Farhad Manjoo, Rebecca Watson Friday March 8, 5-6pm Sheraton Austin, Capitol EFGH Why: 2012 was Reddits comeback year. Learn why from three solid speakers. Link: http://panelpicker.sxsw.com/vote/3709

The New Nature vs Nurture: Big Data & Identity Jen Lowe, Molly Steenson Friday March 8, 5-6pm Radisson Town Lake, Town Lake Ballroom Why: These two dynamic women should oer perspective on our data and our place in the world. Link: http://schedule.sxsw.com/2013/events/event_IAP5064

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

SATURDAY, MARCH 9
Data, A Love Story: How I Gamed Online Dating Amy Webb Saturday, March 9, 11am-12pm Sheraton Austin, Capitol ABCD *Book signing at 3:00pm at the SX Bookstore - Austin Convention Center - 4th Floor (north hallway) Why: Amy Webb is Webbmedia Groups CEO. Her new book has catalyzed a national conversation on women, dating and empowerment. Link: http://schedule.sxsw.com/2013/events/event_IAP1389

Creativity and Mayhem: Anonymous Communities at Work Finn Brunton, Gabriella Coleman, Quinn Norton Saturday March 9, 12:30-1:30pm Austin Convention Center, Room 9ABC Why: How can new groups and movements use anonymity and pseudonymity? Extremely bright minds will delve into that question in light of Anonymous and 4chans /b/ create and the impact theyve had. Link: http://schedule.sxsw.com/2013/events/event_IAP2399

David Over Goliath: Power of the Sharing Economy Juliet Gorman, Nate Blecharczyk, Shelby Clark, Tim OReilly Saturday March 9, 12:30-1:30pm Hilton Austin, Salon JK Why: Juliet Gorman is incredibly bright, and shes joined by both Tim OReilly and Nate Blecharczyk (co-founder of Airbnb). Itll be a great opportunity to ask them questions, too. Link: http://schedule.sxsw.com/2013/events/event_IAP3453

Beyond UXD: Transforming Experience Through Design Daniel Rosenberg Saturday, March 9, 3:30-4:30pm Omni Downtown, Capital Ballroom Why: For those interested in design, this should be a useful discussion on theories, practices and case studies focusing on the nature of experience. The core of the talk centers on a new interactive game. Link: http://schedule.sxsw.com/2013/events/event_IAP4859

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

SATURDAY, MARCH 9 (cont)

Beyond Work/Life: Changing the Debate and Making Change Anne-Marie Slaughter and Jessica Coen Saturday March 9, 11am-12pm Hilton Austin, Salon JK Why: If you read Ann-Maries story in the Atlantic questioning whether women can really have it all (or all of the follow-up conversation after), this will be a continuation of that critical discussion. Link: http://schedule.sxsw.com/2013/events/event_IAP15818

Present Shock: When Everything Happens Now Douglas Rushko Saturday March 9, 5-6pm Austin Convention Center, Ballroom D Why: Douglas Rushko is the author of numerous books on media, technology and culture. Hes launching a new book at SX, and those who attend will have the chance to get advanced copies. Link: http://schedule.sxsw.com/2013/events/event_IAP4450

Make Me Care: Digital Storytelling to Aect Change David Modigliani, Michele Norris, Susan Feeney Saturday March 9, 12:30-1:30pm Austin Convention Center, Room 5ABC Why: Moving hearts and minds, changing attitudes and behavior, takes more than SEO. This sessions speakers and case studies explore how to aect change by evolving the art of digital storytelling. Link: http://schedule.sxsw.com/2013/events/event_IAP3211

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

SUNDAY, March 10
SXSW Trade Show Sunday through Tuesday March 10, 11am-6pm Austin Convention Center, Exhibit Hall 3,4 Why: Make sure to spend some time in the Europe and Asia sections, where youll have access to technology you probably havent seen before. Walking fast you can get through the show in 30 minutes. If you take your time and want to talk to vendors, give yourself at least two hours. Copyright and Disruptive Technologies Andrew Bridges, Margot Kaminski, Wendy Seltzer Sunday March 10, 3:30-4:30pm Austin Convention Center, Room 12AB Why: In the wake of SOPA/PIPA, this should be a fantastic conversation on how we move forward. All three panelists are experts in the subject. Its a great opportunity to ask them questions. Link: http://schedule.sxsw.com/2013/events/event_IAP4623

Gates of Heaven, Gates of Hell David Carr Sunday March 10, 3:30-4:30pm Hilton Austin Downtown, Salon FGH Why: David is a great speaker, typically very fully and ready with clever anecdotes. This session will focus on paywalls. Link: http://schedule.sxsw.com/2013/events/event_IAP15945v

Is Womens Media Too Girly? Anna Holmes, Deborah Schoeneman, Margaret Johnson, Rebecca Fernandez Sunday March 10, 11am-12pm Hyatt Regency Austin, Texas Ballroom 1-4 Why: Amazing speakers with incredible insights. Theyre discussing whether women are undermining themselves in media and whether womens interested are being served by journalism. Do not miss this session! Anna is the founder of Jezebel and is brilliant. Stay after to pick her brain. Link: http://schedule.sxsw.com/2013/events/event_IAP1953

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

SUNDAY, March 10 (cont)

Too Long Didnt Read: The Future of Indie Longform Andrew Womack, C. Max Magee, Kevin Nguyen Saturday March 10, 11am-12pm Austin Convention Center, Room 12AB Why: It should be interesting to think about the future of longform journalism as aggregation and shareable news nuggets become more and more commonplace. Learn about how these three editors are managing small, indie longform publications. Link: http://schedule.sxsw.com/2013/events/event_IAP1905

What Do Sensors Mean for News, Society & Science? Alex Howard, Javaun Moradi Sunday 3:30-4:30pm Hyatt Regency, Hill Country ABCD Why: Alex is a dynamic speaker with an encyclopedic knowledge of media, tech and government. This session should raise interesting questions and sharp discussion. Link: http://schedule.sxsw.com/2013/events/event_IAP3634

Global News After the Twitter Revolutions Andy Carvin, Ayman Mohyeldin, Jim Frederick, Meredith Artley Austin Convention Center, Room 12AB Sunday March 10, 5-6pm Why: In light of whats happened in the past 18 months, this is an important discussion. All four presenters are really terric and have exceptional knowledge of media and world events. Stay after to ask Meredith about how CNN digital is casting a wide net worldwide. Talk to Jim about the future of magazines. Link: http://schedule.sxsw.com/2013/events/event_IAP5055

The New Serendipity? Colin Raney, John Perry Barlow, Joi Ito, Kevin Rose Sunday March 10, 5-6pm Austin Convention Center, Exhibit Hall 5 Why: This is a super group session featuring incredible speakers with great insights. Anytime you have the chance to see Joi Ito (MIT Media Lab), capitalize on it! Link: http://schedule.sxsw.com/2013/events/event_IAP1207

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

SUNDAY, March 10 (cont)

The Signal & The Noise Nate Silver Sunday March 10, 3:30-4:30pm Austin Convention Center, Exhibit Hall 5 Why: Nate Silver had a big year. Listen to his revelations about data, trends and what he learned about politics. Link: http://schedule.sxsw.com/2013/events/event_IAP15875

MONDAY, March 11
Digital Drama: Growing Up in the Age of Facebook Bill Keller, Cliord Nass, Danah Boyd, Emily Bazelon Monday March 11, 12:30-1:30pm Sheraton Austin, Capitol EFGH Why: We typically shy away from panels promising to tell one generation how another one feels about technology, but the speaker lineup is good. Link: http://schedule.sxsw.com/2013/events/event_IAP6084

Edison vs. Tesla & the Myth of the Lone Inventor Matt Novak Monday March 11, 3:30-4:30pm Omni Downtown, Capital Ballroom Why: Looking at everything from the light bulb to the iPad to the internet itself, BBC Future's Matt Novak explores the process of collaboratively building the future and why the myth of the sole inventor needs to die. Link: http://schedule.sxsw.com/2013/events/event_IAP4928

Embracing Analog: Why Physical is Hot Ann Mack, Frank Rose, Paul Woolmington Monday March 11, 11am-12pm Hyatt Regency Austin, Texas Ballroom 1-4 Why: This session will reveal the ndings of a new study assessing the emotional value we attach to physical objects as opposed to their digital or virtual counterparts. Great for marketers and product folks. Link: http://schedule.sxsw.com/2013/events/event_IAP4292

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

MONDAY, March 11 (cont)

Fast Food & Fact-Checking: Lessons from Politifact Bill Adair, Steve Myers Monday March 11, 5-6pm Austin Convention Center, Room 18ABCD Why: How can you scale a fact-checking operation? Learn how editor Bill Adair scaled his PolitiFact brand and products. Link: http://schedule.sxsw.com/2013/events/event_IAP4016

Sensoring the News: Detector-Driven Jounalism John Keefe, Matt Waite, Nadav Aharony, Sarah Williams Monday March 11, 3:30-4:30pm Omni Downtown, Longhorn Why: This is a great lineup of speakers, and John Keefe will undoubtedly oer a list of practical ideas and data sets to try. Link: http://schedule.sxsw.com/2013/events/event_IAP4679

Time to Re-Boot: What Next for Podcasting Colin Anderson, Helen Zaltzman, Jesse Thorn, Roman Mars Monday March 11, 12:30-1:30pm Austin Convention Center, Room 12AB Why: Roman Mars is fascinating and smart go to hear him talk about podcasting. (Romans the voice behind 99% Invisible) Link: http://schedule.sxsw.com/2013/events/event_IAP2769

The Future of Location: From Social to Utility Dennis Crowley Monday March 11, 12:30-1:30pm Austin Convention Center, Exhibit Hall 5 Why: SXSW helped launch 4sq. The question were hoping Dennis will answer all these years later: Whats next for the service, and how will it stay relevant? Link: http://schedule.sxsw.com/2013/events/event_IAP14995

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

TUESDAY, March 12
Advanced Social Media Monitoring Alistair Croll, Blake Robinson, Susan Etlinger Tuesday, March 12, 3:30-6pm (RSVP!) AT&T Conference Center, Classroom 106 Why: This workshop will oer hands-on, practical insights into social media monitoring. You need to RSVP rst, as limited space is available. Link: http://schedule.sxsw.com/2013/events/event_IAP14969

The Big Power Shift in Media Jonah Peretti Tuesday, March 12, 12:30-1:30pm Austin Convention Center, Exhibit Hall 5 Why: Jonah Peretti, BuzzFeed CEO and Founder will discuss the next wave of innovation in media. Hes promising to share practical advice about social growth and insights on BuzzFeeds success. Link: http://schedule.sxsw.com/2013/events/event_IAP2117

Bruce Sterlings Closing Remarks Bruce Sterling Tuesday March 12, 5-6pm Austin Convention Center, Exhibit Hall 5 Why: Author Bruce Sterling oers an unconventional state-of-the-industry take on everything tech. This annual event always draws a big crowd, so get there early. Link: http://schedule.sxsw.com/2013/events/event_IAP15835

Esther Dyson, Release 0.9 Christine Lagorio, Esther Dyson Tuesday March 12, 12:30-1:30pm Austin Convention Center, Ballroom D Why: This should be a lively, interesting, introspective conversation about space travel, the quantied self and Russia. And probably more stu, too. Esther is one of the most fascinating people on the planet. Link: http://schedule.sxsw.com/2013/events/event_IAP16016

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

TUESDAY, March 12 (cont)

We Want Turtles! Giving Communities What They Want Jake Barton, Leslie Wolke Tuesday March 12, 12:30-1:30pm Austin Convention Center, Room 10AB Why: Jake Barton has accomplished a lot - perhaps thats why hes so insightful. Every chance we get to meet with Jake and listen to his thoughts on design, community building, education and technology, we take it. You should too. Link: http://schedule.sxsw.com/2013/events/event_IAP3209

SCHEDULE: 2013 SXSW Recommendations

2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013

Key Company Info

Webbmedia Group launched January 2006. Weve worked with Fortune 500 and Global 1000 companies, foundations, media organizations, governments, universities and tech startups worldwide. Our sister company, Knowledgewebb, oers corporate training in digital media. Webbmedia Group sta are uent in Japanese, Russian, Ukrainian, Spanish, French and English. We use a tactical, research-driven approach for all of our clients.

Contact Us
Site: http://www.webbmediagroup.com Tel: (267) 342.4300 Email: info@webbmediagroup.com Twitter: @webbmediagroup

About Webbmedia Group

Webbmedia Group solves complex strategic and operational problems related to disruptive technologies and emerging digital trends that are catalyzing great change across many industries. We are innovation agents, leading our clients through digital transformations, advising them on tough decisions and oering hyper-creative, action-oriented solutions. Webbmedia Groups client portfolio includes more than 100 companies across these industry sectors: media, public relations, advertising, government, large nonprots, universities, associations and nancial services. Because we work with a variety of organizations, weve amassed a cross-section of experience and oer our clients insights and best practices as seen across a wide spectrum. Headquartered in Baltimore, Webbmedia Group has team members in more than a dozen cities, including Miami, NYC and Kyiv (Ukraine). Our virtualized oce and distributed platform allows Webbmedia Group to draw on a wide variety of disciplines to serve our worldwide client base. Members of our sta are uent in Spanish, Russian, Japanese, French and English.
SCHEDULE: 2013 SXSW Recommendations
2013 Webbmedia Group, LLC webbmediagroup.com

Updated 02.10.2013