RICHARD ALAN COPE 07779219350 richard_alan_cope@hotmail.

com
I am a committed, intelligent, enthusiastic individual and team player, able to think creatively, strategically and analytically. I am able to develop creative and effective solutions and articulate and communicate them to a wider client and media audience. I have the ability to lead a team, manage project resources and meet deadlines. SKILLS AND EXPERIENCE October 2008 Present: Director of Insight and Trends, Mintel International. Directing company-wide trends thinking across products portfolio and 100 analysts. Managing the trends product Inspire and delivering it to a client base of 200 consumer facing companies in advertising, beauty, digital, financial services, food, foodservice, health, household, leisure, retail, sustainability, technology and travel. Strategic Thinking:

Seeing and identifying new movements (digital detox, return of Human). Identifying and quantifying global consumer trends and gauging their importance. Applying trends to sectors (Automotive-Travel) and making them actionable. Interpreting events as developments of existing trends or seeds of new ones. Defining Insight to guarantee consistent, collaborative, quality content. Replacing annual trends with a more strategic actionable approach identifying key trend drivers for the next decade.
Creativity:

Insightful, lateral thinking in the development of solutions and action for clients. The ability to find linkages, inspiration and ideas across separate markets. Running one-to-one brainstorming sessions with analysts to identify quantifiable commercial marketing, product or retailing opportunities. Running on site client brainstorming sessions identifying opportunities in response to project briefs (e.g. Legal & General, Harrods, SONY, Dairy Crest, Mediacom). Pioneering a new template for visually engaging and stimulating presentations.

Communication:

Delivering written and verbal content in a clear, engaging and enjoyable style (trend and blog content, podcasts, webinars and mintel.com video interviews). Lead speaker at Mintels Big Conversation client events, presenting alongside guests (GQ Editor Dylan Jones, M&Ss Director of Communications Dominic Fry). Delivering onsite bespoke trend presentations to key clients at strategy events (Nestl, Singen; Coty, Paris; Este Lauder, New York; Mediacom London). Monthly briefing presentations to analysts and account managers. Creating and delivering Futures webinars to 1,000 clients with a live Q&A. Delivering bespoke conference presentations (Association of Publishing Agencies, Brand Republic, Financial Services Forum, Homes & Gardens). TV and press interviews for BBC, national broadsheet and trade press. Being commissioned to write trend articles for the British Retail Consortiums The Retailer, the Financial Services Forums Argent and fashion publication Viewpoint.

Writing the keynote consumer features for Mintels inaugural book Loop.

Management, Leadership and Teamwork:

Part of Global Strategy Team overhauling companys research approach. Coordinating, training and directing a global team of 15 analysts to source and deliver 60 quantifiable and actionable trend observations each week. Maintaining the relevance, evidence and upkeep for 82 consumer trends. Working with analysts to formulate consumer questions and deliver category level trend insights across 200 global market research reports a year. Delivering 3,750 pieces of quality, quantified, proofed editorial content a year. Collaborating with clients, analyst and IT teams to design and build a new site. Turning client project briefs into new business pitches with account managers. Training and certifying 40 account managers on how to pitch and serve Inspire.

2004 -October 2008 Travel Reports Series Manager, Mintel Writing and editing an annual subscription series of 20 travel titles. Commissioning consumer research questionnaires within budget. Managing a team of freelance travel writers. Client service and onsite presentations (Turespaa, Maison de la France). Presenting at conferences (Adventure Travel Trade Association, Canada; Caribbean Tourism, Aruba; World Travel Market, London; ILM, Portugal). Live TV interviews for BBC, CNN and for national press. 2002-2004: Freelance Travel Writer, Mintel / Corporate Intelligence Group Researching and writing International Travel Market Reports.

1999 - 2001: Marketing Executive, Corporate Intelligence Group (Part Time).

Marketing campaigns, customer relations, sales rep at trade shows.

1997-1999: Fundraising Manager, Bosnia Herzegovina Heritage Rescue and Big Brothers & Sisters International Registered Charities (Part Time). Researching and writing statistical, historical and political reports. Formulating grant applications, including successful lottery bid for business set up. Working with volunteers, trustees and communicating with media.

1995-2003: London based musician running small record label.

Singer and guitarist in bands performing in Europe. Produced and released a number of records on self-financed label. Appeared on television and radio.

ACADEMIC QUALIFICATIONS Oxford University, Hertford College, Bachelor of Arts. 2.1,1995. Bishop Heber High School, Malpas, Cheshire, A LEVELS - 3 A Grades, 1992. OTHER INTERESTS AND ACTIVITIES Writing and perform music in groups, concerts, cinema, running, playing 5 a side football, scuba diving.

References available on request.