Cisco Mobility Solutions

Jan Thorsson
Systems Engineer jthorsso@cisco.com

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Growth in Mobile Devices

Over 1.1 billion Wi-Fi clients will ship within the next 3 years - IDC
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

The Client Drives the Migration

Enterprise-class 802.11n clients are widely available Typical laptop refresh cycle is 2-3 years
Wi-Fi Shipments, by Protocol % of total chips, by standard

Source: In-Stat

2006 2007 2008 802.11b 802.11a

2009 2010 2011 802.11g 802.11a/g

2012 802.11n

11n

11n

802.11n poised to be dominant WLAN

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

11n

IEEE and the Wi-Fi Alliance

Draft 1.0 325 pages Draft 2.0 500 pages WFA Draft 2.0 Inter-op AP1250 ships Draft 3.0 Draft 4.0 540 pages 550 pages Draft 5.0 560 pages IEEE Draft 6.0 Draft 7.0 802.11n Standard 570 pages 570 pages Ratified

May 06

Mar 07

Jun 07

Oct 07

Nov 07

May 08

Jul 08

Sept 08

Nov 08 Sept 08

Jan 10

Current dates for IEEE ratification Jan 2010 Could be pulled in to Sept 09 Low chances of mandatory features being added to 11n std. Minimal changes in specs from D 2.0 -> D 7.0

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Cisco Unified Wireless Network

Client
CCX Program 90% of laptops Cisco compatible Secure Services Client (CSSC)

Unified Network
Wireless LAN Wired Network Controllers and Services Unified Security Management
Centralized management Flexible, scalable (1000s of APs) Radio resource management and Management services Mobile Unified Communications

Access Points
Indoor and Outdoor Modular, 802.11a/b/g/n

Mobility Services

Security

Guest Access

Spectrum Intelligence

Voice

Compatible

Unified Wired and Wireless Network

Device
Presentation_ID

Access
Cisco Confidential

Control and Visibility

Service and Performance

Location Mobile Applications

5

2006 Cisco Systems, Inc. All rights reserved.

Technical Elements of 802.11n

MIMO

40Mhz Channels

Packet Aggregation

Backward Compatibility

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

MIMO (Multiple Input, Multiple Output)

Without Beam Forming Transmissions Arrive out of Phase

AP
HALLWAY

Performance

Beam Forming

Maximal Ratio Combining

Spatial Multiplexing

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

MIMO (Multiple Input, Multiple Output)

With Beam Forming Transmissions Arrive in Phase, Increasing Signal Strength

MIMO AP
HALLWAY

Performance

Performed by Transmitter (Talk Better)

Ensures Signal Received in Phase

Increases Received Signal Strength

Works with non-MIMO and MIMO Clients

Beam Forming

Maximal Ratio Combining

Spatial Multiplexing

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

MIMO (Multiple Input, Multiple Output)

Without MRC
Multiple Signals Received; One Signal Chosen

AP Performance

Beam Forming

Maximal Ratio Combining

Spatial Multiplexing

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

MIMO (Multiple Input, Multiple Output)

With MRC
Multiple Signals Received and Combined, Increasing Fidelity

MIMO AP Performance

Performed by Receiver (Hear Better)

Combines Multiple Received Signals

Increases Receive Sensitivity

Works with non-MIMO and MIMO Clients

Beam Forming

Maximal Ratio Combining

Spatial Multiplexing

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

10

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

MIMO (Multiple Input, Multiple Output)

stream 1

AP Performance

Beam Forming

Maximal Ratio Combining

Spatial Multiplexing

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

11

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

MIMO (Multiple Input, Multiple Output)

Information Is Split and Transmitted on Multiple Streams

stream 1

MIMO AP

stream 2 Performance

Transmitter and Receiver Participate

Concurrent Transmission on Same Channel

Increases Bandwidth

Requires MIMO Client

Beam Forming

Maximal Ratio Combining

Spatial Multiplexing

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

12

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

MIMO (Multiple Input, Multiple Output) 40Mhz Channels Moving from 2 to 4 Lanes

20-MHz 20-MHz
Gained Space

40-MHz

40-MHz = 2 aggregated 20-MHz channelstakes advantage of the reserved channel space to gain more than double the data rate of two 20MHz channels

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

13

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

Packet Aggregation 40Mhz Channels Carpooling Is More Efficient Than Driving Alone
Without Packet Aggregation 802.11n Overhead Data Unit Packet 802.11n Overhead Data Unit Packet 802.11n Overhead Data Unit Packet

802.11n Overhead

Data Unit Packet Packet Packet

With Packet Aggregation

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

14

Aspects of 802.11n
MIMO 40Mhz Channels Packet Aggregation Backward Compatibility

Backward Compatibility Packet Aggregation 2.4GHz 11n Operates in Both Frequencies 5GHz

802.11abg Clients Interoperate with 11n AND Experience Performance Improvements

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

15

802.11n
Its About a Whole Lot More Than Speed
Throughput 5x more throughput Enhanced file transfer and download speeds for large files
Mbps Throughput
146,83
140 120 100 80 60 40 20 0 802.11a/g 802.11n, 20 MHz 802.11n, 40 MHz

Reliability 2x more reliable Lower latency for mobile unified communications

Average Packet Retries

Predictability 2x more predictable More consistent coverage and throughput for mobile applications
Predictability of Throughput Standard Deviation of Packet Retries

>5x
88,5

11a/g AP1240 11a/g AP1250

201

306

2x
130 92 60 IDEAL 802.11a/g with AP1240 802.11a/g with AP1250 802.11n with AP1250

22,5

11n AP1250 152

2x
300

100

200

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

16

Aironet 1140 Series and M-Drive Technology

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

17

Cisco Aironet 1140 Series Access Point

Taking Business Mobility Mainstream
1140 Series Takes 802.11n Mainstream
Guaranteed Interoperability Tested/Validated Built on the most widely deployed enterprise 802.11n technology in the industry Backwards compatible with A/B/G

Simple Deployment/Energy Efficient

Sleek design with integrated antennas High performance energy efficient 802.3af power 10 AP Eco-packefficient, easy, ecofriendly 6X performance of A/G

RF Excellence
Cisco M-Drive technology is a system-wide approach that manages corporate spectrum; improves wireless coverage, and increases system capacity and performance
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

18

Cisco Aironet 1140 Series Access Point

Environmentally Responsible

Efficient power consumption

Only platform to combine the power of dual radio 802.11n with the efficiency of standard, 802.3af Power over Ethernet

Eco-Packs reduce packaging by 50%:

Single easy to open carton for quicker staging and installation CD documentation vs printed paper saves over 2200 trees = power to heat 65+ homes for 1 year

Turning off radios during off hours cuts power consumption by 50% = saving thousands of dollars per year. Cisco Take back and Recycle Program
Reduces burden on disposal and landfill facilities

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

19

11a/g to 11n Access Point Migration

Indoor Environments Integrated Antennas
! ew N

Rugged Environments Antenna Versatility

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

20

Mobile Concierge

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

21

By 2010, Most Cell Phones will Have Wi-Fi

Market Shift to Cell Phones with Wi-Fi
Unit 1.2 Shipments (billions) 1.0 0.8 655M 0.6 0.4 0.2 0 Penetration of cell phones (%) 0 04 0% 1M 05 6M 06 27M 07 08 15% 09 30% 10 50% 11 75%

1031M

iPhone
172M

374M

Issue: No easy way to get user onto WLAN

0.1% 0.7% 3%

Source: IC Insights, Dell-Oro, In-Stat, WNBU rights reserved. Presentation_ID 2006 Cisco Systems, Inc. All analysis

Cisco Confidential

22

Technical Breakthrough: 802.11u

Current Approach
SSID 1

Mobile Concierge
(pre-association)
SSID 1

SSID 2

SSID 2

SSID 3

SSID 3

SSID 4

SSID 4

Current Approach: Scan for SSIDs Associate to discover service

Mobile Concierge (802.11u) Approach: Scans for service (not SSID) Prompt or auto launch

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

23

802.11u Interworking with outside networks

Mostly supports neutral hotspot
Shared WLAN infrastructure provides service to many service providers Power efficient client scanning for preferred SPs (Cisco proposal) Support for unauthenticated emergency call (Cisco proposal) Media independent handover (802.21) support Communication of DSCP to COS mapping to client (Cisco proposal)

Server authentication using EAP-TLS to prevent man in the middle attacks Recently added support for lightweight network selection In working group ballot, sponsor ballot 2008, approval 2009 Important to SPs and small hotspot providers
Can extend SP network to much larger footprint
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

24

Wi-Fi Is a More Effective Medium

Traditional Media Wi-Fi

Print Media

TV

Online

Wi-Fi

Messages reach customers when they are doing something else

Messages reach customers when they are in the property making purchase decisions Personalized
25

Location
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Video

Voice

User Gets Icon Bar of Services That WLAN Offers - Airline

Example: Airline Concierge Service (e.g. KLM)
802.11u icon bar pops up when handset comes within range of WLAN with 802.11u User clicks on one of the icons and launches a web service

Welcome back, Stephan

Passenger away from airport Cellular

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

Passenger nearby airport 802.11u-enabled WLAN

Cisco Confidential

26

User Gets Icon Bar of Services That WLAN Offers - Hotspot

Example: Internet Access (e.g. BT)
802.11u icon bar pops up when handset comes within range of WLAN with 802.11u User clicks on one of the icons and launches a web service

Customer automatically gets Internet Access if BT customer If not, BT provides rates

Passenger away from airport Cellular

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

Passenger nearby airport 802.11u-enabled WLAN

Cisco Confidential

27

User Gets Icon Bar of Services That WLAN Offers - Media

Example: Internet Access (e.g. CNN)
802.11u icon bar pops up when handset comes within range of WLAN with 802.11u User clicks on one of the icons and launches a web service

Passenger away from airport Cellular

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

Passenger nearby airport 802.11u-enabled WLAN

Cisco Confidential

28

User Gets Icon Bar of Services That WLAN Offers - Travel

Example: Internet Access (e.g. Travelocity)
802.11u icon bar pops up when handset comes within range of WLAN with 802.11u User clicks on one of the icons and launches a web service

My Trip Today

Passenger away from airport Cellular

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

Passenger nearby airport 802.11u-enabled WLAN

Cisco Confidential

29

802.11u Launcher solution Components

Concierge-enabled WLAN 802.11u-enabled Handset

GUI

Concierge client Samsung or Cisco If Cisco, no royalty

Pervasive (4K sq. ft. per AP)

Pre-802.11u

802.11u Protocol stack

Wi-Fi Driver Software Update

Samsung or IC vendor

WLAN Controller

New Software Feature

802.11u Advertiser

New Software Feature:

802.11u Launcher

802.11u-enabled handset works at Schiphol, Heathrow, Heineken Brandstore, H&M, etc.

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

30

Example: Concierge-enabled Nokia n95

n95 Tools Menu Concierge Launcher Managing Icons

Concierge Launcher
Concierge

My Icons:
Favorites

Concierge: ON Mode: Open Closed OFF

Target Ascot Starbucks Best Buy

Notify if previously unseen services

My Icons:

Phone is open to display icons of any enterprise offering Concierge

Open

Phone only displays icons of enterprises that consumer has selected

Closed

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

31

Stadium Example

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

32

GameNet Prompts Fans When They Come Into Stadium Premises

Fan away from stadium

Fan at stadium premises

Yankee GameNet

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

33

Base GameNet Services

Player and Game Stats

Yankee Wi-Fi

Action Replay Video

A New Advertising Medium

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

34

Interactive GameNet Services

BoFA Question of the Game

Chevy Traffic Conditions

SMS Your Photo to Win Cannon Super Fan

Fans Vote for Canon Super Fan at GameNet:

What year did Roger Clemens debut in MLB?

Win Three Pitches by Roger Clemens

Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential

35

Store Example

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

36

Example I:
Store Prompts Customers As They Walk By Premises

Customers away from franciscos

Customer nearby franciscos

In-Store Concierge

Cellular
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

franciscos Concierge-enabled WLAN

Cisco Confidential

37

Example II: Virtual Store Within a Store

Customers away from franciscos

Customer nearby franciscos

In-Store Concierge

Cellular
Presentation_ID 2006 Cisco Systems, Inc. All rights reserved.

franciscos Concierge-enabled WLAN

Cisco Confidential

38

Wi-Fi: Marketing Medium For a Multimedia Experience

Concierge Applets
Find item Pharmacy

In-Store Concierge

Customer Service (VoWLAN)

Recipes (video clips)

Come Help Me! (location-based)

My Promos (coupons)

Shopping List

Shopping Buddies (IM)

Price/Inventory Check

POS and Home delivery

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

39

A More Effective to Up-sell and Cross-sell . . .

Shopping List

Store Navigator

Personalized Promos

Aisle 3 Section 4

Hi Mike Homemade Samosa Special today

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

40

Enhancing Customer Experience with Live Store Coupons

Hollys Coupons

Web-based Dynamic bar codes

Kiosk-type Scanner

Barcode deativated after being used

Note: (1) Barcode changes every time guest makes a purchase Confidential Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco

41

Questions

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

42

Presentation_ID

2006 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

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