Vous êtes sur la page 1sur 30

2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy

www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 1/30
Upload
Shah Nawaz Ansari
View Public Profile
My ContentMy Reading FeedMy Stats
MessagesNotificationsAccount | SettingsStore EarningsHelp
Log Out
Search books, presentations, business, academics
Explore
Documents
School WorkHealth & MedicineBrochures/CatalogsMagazines/NewspapersHow-To Guides/ManualsRecipes/MenusBooks - FictionBooks -
Non-fictionGovernment Docs+ all categories
RecentFeatured
People
AuthorsStudentsResearchersPublishersGovernment & NonprofitsBusinessesMusiciansArtists & DesignersTeachers+ all categories
Most FollowedPopular

Language:
English
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 2/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 3/30

Salvts,Sojsulk
YmeFlsfieSyawvadymeEhecywalfcs
KfolysGoyyhedawKhagohSurwejocv
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 4/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 5/30
Buy Now
0
Go BackComment
Link
Embed
Save for later
5 of 214
Readcast
Not Readcasted
Note: You can always click on the Readcast button to share with your Scribd followers.
Auto-Readcasting: OffView Past Readcasts

Salvts,Sojsulk
YmeFlsfieSyawvadymeEhecywalfcs
KfolysGoyyhedawKhagohSurwejocv
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 6/30
Undo
Add a comment
Submit
Auto-Readcasting: OffView Past Readcasts
Tweet Tweet
Juniper
Seo*NflCmolk
Naml[fhev$Sals-Osfo&Rye,Hyi,

Copyiight2008byJohnWiley&Sons(Asia)Pte.Ltd.
Publishedin2008byJohnWiley&Sons(Asia)Pte.Ltd.
2ClementiLoop,#0201,Singapoie129809
AllRightsReseived
No pait of this publication may be iepioduced, stoied in a ietiieval system, oi
tiansmitted in any foim oi by any means, electionic, mechanical, photocopying,
iecoiding,scanning,oiotheiwise,exceptasexpiesslypeimittedbylaw,withouteithei
the piioi wiitten peimission of the Publishei, oi authoiization thiough payment
of the appiopiiate photocopy fee to the Copyiight Cleaiance Centei. Requests foi
peimissionshouldbeaddiessedtothePublishei,JohnWiley&Sons(Asia)Pte.Ltd.,
2 Clementi Loop, #0201, Singapoie 129809, tel: 6564632400, fax: 6564634605,
email:enquiiy(wiley.com.sg
Tis publication is designed to piovide accuiate and authoiitative infoimation with
iegaid to the subject mattei coveied. It is sold with the undeistanding that the
Publisheiisnotengagediniendeiingpiofessionalseivices.Ifpiofessionaladviceoi
otheiexpeitassistanceisiequiied,theseivicesofacompetentpiofessionalpeison
shouldbesought.
Aymew[fhevEifyawfohAdces
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 7/30
JohnWiley&Sons,Inc.,111RiveiStieet,Hoboken,NJ07030,USA
JohnWiley&SonsLtd.,TeAtiium,SoutheinGate,
ChichesteiPO19BSQ,England
JohnWiley&Sons(Canada)Ltd.,5353DundasStieetWest,Suite400,Toionto,
OntaiioM9B6H8,Canada
JohnWiley&SonsAustialiaLtd.,42McDougallStieet,Milton,Queensland4064,
Austialia
WileyVCH,Boschstiasse12,D69469 Weinheim,Geimany
HfgwowvaCalkwessCoyohakflk*fl*RughfcoyfalIoyo>
ISBN9780470823712
Typeset in 1114 point, Minion Pio by Supeiskill Giaphics Pte. Ltd.
PiintedinSingapoiebySaikWahPiessPte.Ltd.
10987654321
You're Reading a Free Preview
Pages 7 to 103 are not shown in this preview.
Buy the Full Version
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 8/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 9/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 10/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 11/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 12/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 13/30
You're Reading a Free Preview
Pages 110 to 123 are not shown in this preview.
Buy the Full Version
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 14/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 15/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 16/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 17/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 18/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 19/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 20/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 21/30
You're Reading a Free Preview
Pages 131 to 199 are not shown in this preview.
Buy the Full Version
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 22/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 23/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 24/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 25/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 26/30
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 27/30
Sony vs Samsung; The Inside Story of the Electronics Giants'
Battle For Global Supremacy
"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and
identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to (More) "Sony vs. Samsung is business history at its best! It
explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and
Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it
emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This
book is a must-read for any senior executive."Constantinos Markides, Robert P. Bauman Professor of Strategic Leadership and Chairman,
Strategy Department, London Business School"Sea-Jin Chang has produced that rarity in a business book--one that is as valuable to
practicing managers as it is insightful to academic researchers. In this fascinating comparison of two modern global giants, he applies his high
resolution research microscope to their changing fortunes by dissecting their contrasting strategies, and providing interesting insights into their
divergent organizational processes and management practices. This is a very valuable contribution to the international business literature. It will
end up in as many corporate boardrooms as faculty seminars."Christopher A. Bartlett, Thomas D. Casserly Professor Emeritus, Harvard
Business School"Sea-Jin Chang has written a fascinating comparison of Sony and Samsung that will be valuable to anyone interested in
strategy, organizations or international business. The interwoven and very detailed case studies of two very different companies in overlapping
industries illuminate problems such as adaptation to technological change (analog to digital), organizational flexibility and globalization. His
attempt to analyze both strategic development and implementation is successful and very useful. Both academics and practitioners will learn a
lot from this book."Stephen J. Kobrin, William Wurster Professor of Multinational Management, The Wharton School, University of
Pennsylvania"Refreshingly original and entertaining, this book analyzes major strategic decisions of Samsung and Sony and highlights
organizational processes and top management leadership that have shaped their performances. This is a must-read for all executives who want
to understand the strengths and weaknesses of Asian competitors. It also provides penetrating insights to other Asian companies with global
ambitions."Myoung Woo Lee, President and CEO, iriver (Less)
Add To Collection
2.7K
Reads
16
Readcasts
17
You're Reading a Free Preview
Pages 206 to 214 are not shown in this preview.
Buy the Full Version
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 28/30
Embed Views
Instant Access
You're reading a free preview. Purchase the full version and...
Read the full version in your browser
Send to mobile device
Buy now: $24.95
Published by
Wiley
Follow
Sections
Relying on Internal Research and Development
A Wide Range of Products
Obsession with Its Own Standards
Te Late-Starter, Samsung Electronics
Relying on Borrowed Technologies
Success in the DRAM Business
Production Process Technology
Focus on Technologies with Clear Trajectories
Digital Dream Kids and the Digital Sashimi Shop
Digital Revolution
Shifs in Competitive Advantages
Two Diferent Approaches
Sonys Digital Dream Kids
Ideis Network Strategy
Flat Panel Displays: Investment Decision
Confusions around Digital Music Players
Te Heterogeneous PlayStation Business
Samsung Electronics Digital Sashimi Shop
Daring Investment, High-Speed Battle
Vertical Integration
Apples iPod
New Kids on the Block
Sonys Marketing Strategy: Focusing on New Products
New Product Development and Brand
Product Design and Advertisement
Distribution and Price Policies
Marketing Strategy in Transition
Advertising and Brand Strategies
Distribution Channels and Pricing Strategies
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 29/30
New Product Development Strategy
Increasing Bargaining Power of Retailers
Consolidation of Distribution
Te Responses of Sony and Samsung Electronics
Samsungs New Management Movement
Wannabe Globals
Sonys Global Strategy
Global Localization Strategy
Losing Control over Overseas Subsidiaries
Excessive Investment in the Bubble Period
Samsungs Globalization Strategy
Electronics Complex and Regional HQ System
Problems of Excessive Localization
Return to a Global Organization
Problems with External Globalization
External Globalization
Securing Global Managers
Sonys Company Structure
Te Culture of Freedom and Openness
Te Introduction of a Company System
Changes in the Company Organization
Problem with Sonys Organizational Structure
Short-Term Performance and Legacy
Conficts among Companies
Separate Content Business
Absence of HQs Control Function
Corporate Culture of Samsung Electronics
GBM Structure
Ofce of Secretaries
Organizational Fatigue
From Founders to Professional Managers
Sonys CEO and Governing Structure
Founders and the Inner Circle
Idei and Board Reform
Problems with Sonys Governing Structure
Succession and Leadership
Internal Politics
Samsungs Powerful Owner-Centered Structure
Emperor Management
Te Problems with Samsungs Governing Structure
One-Man Decision-Making Structure
Sustainability of Family Control
Te Inner Circle within Samsung
Leadership of Professional Managers
The Future of Sony and Samsung Electronics
Superfcial Crisis and Internal Crisis
Te Internal Crisis of Samsung Electronics
Sonys Ordeals and Potentials
Lessons Learned by Sony and Samsung Electronics
Te Focusing Strategy of a Latecomer
Core Competences and the Competence Trap
Challenges in Becoming a Global Enterprise
Endnotes
Glossary
Index
Info and Rating
Category: Uncategorized.
Rating:
Upload Date: 07/07/2011
2/21/13 Sony vs Samsung; The Inside Story of the Electronics Giants' Battle For Global Supremacy
www.scribd.com/doc/59488551/Sony-vs-Samsung-The-Inside-Story-of-the-Electronics-Giants-Battle-For-Global-Supremacy 30/30
Copyright: Traditional Copyright: All rights reserved
Tags: This document has no tags.
Read book online.
Flag document for inapproriate content
Comments
Post comment
About
About Scribd
Blog
Join our team!
Contact Us
Premium
Premium Reader
Scribd Store
Advertise with us
Get started
AdChoices
Support
Help
FAQ
Press
Partners
Publishers
Developers / API
Legal
Terms
Privacy
Copyright
Copyright 2013 Scribd Inc.
Language:
English