STUDY ON CUSTOMER PERCEPTION TOWARDS PRAJAVANI AND ITS IMPACT ON THE SALES OF PRAJAVANI

CONTENTS
1 Introduction 2 - Industry Profile 3 - Organization Profile Origin 4 - Analysis & Interpretation of the Study 5 - Findings, Suggestion and Conclusion Annexure Questionnaire Bibliography

Chapter 1 INTRODUCTION Introduction Statement of Problem Purpose of the Study Scope of the Study Objectives of the Study Limitation of the study Chapter 2 Industry Profile History, Growth & Development Introduction of Newspaper: History of Newspaper in the World History of Newspaper in India The Modern Newspaper Kinds of Newspapers Present Status of Newspaper Industry

CHAPTER 3 Organization Profile Origin Dream of a visionary Computerisation Technological superiority Special supplements Zoned editions HYDERABAD-Karnataka edition Organization chart Chapter 4 Analysis & Interpretation of the Study Chapter 5 Findings, Suggestion and Conclusion Annexure Questionnaire Bibliography An Empirical Study on Customer Perception towards Prajavani and Its Impact on the Sales of Prajavani.

Chapter 1 INTRODUCTION
Introduction Statement of Problem Purpose of the Study Scope of the Study Objectives of the Study Limitation of the study

Introduction Newspaper is a publication devoted chiefly to presenting and commenting on the news. Newspaper provides an excellent means of keeping well informed on current issues and events. They also play a vital role in shaping the public opinions. Deccan Herald and Prajavani are the publications of The Printers (Mysore) Pvt. Ltd. Deccan Herald is a national level daily and Prajavani is a state level daily. Newspaper publishing and printing across the world are taking a new shape these days. The reason being faster information dissemination, increased need for personalized content; has made newspaper publisher to asses the future trends and formulate strategies to fulfill the varying requirements of customers/leaders. So a study was undertaken to analyze readers perception towards Prajavani in SHIMOGA city. In the present study primary data has been collected from the readers through personal interview method with the help of questionnaire. Sample size selected was 250, (i.e., from Hubli and Dharwad randomly) The success of newspaper depends upon the publishers effort in satisfying the readers needs, because a satisfied customer brings more customers to the organization.

Literature review Newspaper is a publication devoted chiefly to presenting and commenting on the news. Newspaper provides an excellent means of keeping well informed on current issues and events. They also play a vital role in shaping the public opinions. Deccan Herald and Prajavani are the publication of The Printers (Mysore) Pvt. Ltd. Deccan Herald is a national level daily and Prajavani is a state level daily. It is important for the newspaper firm to know/identify the various factors and their importance in influencing the choice of newspaper for reading by the public, firms, institutions, government and others. It is also important for the TPMPT group to know how the readers perceive different newspapers, how exactly his newspaper is positioned, and such other factors. So a study has been under taken to analyze, Consumers opinion towards Kannada daily newspapers; with special reference to Deccan herald and Prajavani. The main objectives of the study are: 1. To analyze the impact of introducing the supplement METRO and additional pages for local news coverage by Prajavani. 2. To study the brand image, brand awareness and brand recollection of Prajavani.

3. To analyze the reasons why Prajavani is in the second position in the Hubli and Dharwar region.

In the present study primary data has been collected from the people of Hubli and Dharwar through personal interview method with the help of questionnaire. For the collection of primary data, researcher has personally met 250 respondents. Collecting primary data from the respondents was a good exposure to researcher. All the respondents throughout the study are very co-operative. For conducting the research, respondents have been selected from different segments viz.,

academicians, business persons, private sector employees, government employees, housewives, professionals, etc Analysis & interpretation, is completely based on primary data obtained for the purpose of the study. Analysis & interpretation has basically been done with the help of simple percentage analysis, bar charts, pie-diagrams, cross tabulation and other basic statistical tools using the SPSS software. Company wanted analysis to be simpler and hence researcher has adopted the above simple tools of data analysis & interpretation. The important areas of analysis & interpretation in the report are on the following aspects:-

1. Respondents preference for selecting a newspaper with respect to the number of pages. 2. Respondents ranking with respect to the price structure of Kannada daily newspapers. 3. Respondents ranking with respect to circulation, relationship and follow up 4. Respondents ranking with respect to the coverage of news and its reach. 5. Respondents ranking with respect to language, number of color pages. 6. Respondents ranking with respect to the quality of articles. 7. Respondents supplements. 8. Respondents ranking with respect to the delivery time of the newspaper. ranking with respect to different kind of

Management Problem The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishing houses in Karnataka and has made major development in the newspaper industry. It aims to capture 50% market share across the state. While it has achieved this objective in southern part of the state, it faces

strong and still competition in North Karnataka from two major competitor publications. As the company wants to gain the first place in the market share, hence the company wants to know the causes for being on number two position in the Hubli Dharwar region.

Statement of Problem This particular topic is selected because gaining and maintaining a good market share of the product of a particular company is an important aspect in building and maintaining the brand image and brand awareness of the product of the company for the smooth functioning of an organization. This research proposes to explore the opinions of consumers for selecting a particular daily Kannada newspaper and its effects on them. Hence the research problem is An Empirical Study on Customer Perception towards Prajavani and Its Impact on the Sales of Prajavani

Purpose of the Study The Printers (Mysore) Pvt. Ltd is one of the oldest pioneering publishing houses in Karnataka and has made major development in the newspaper industry. It aims to capture 50% market share across the state. While it has achieved this objective in southern part of the state, it faces strong and still competition in North Karnataka from two major competitor publications. Hence this is a comprehensive study to understand the needs and wants of consumers and to make necessary changes in the publication to achieve the objective.

Scope of the Study In the present study primary data has been collected from the people of Hubli and Dharwar through personal interview method with the help of questionnaire. For the collection of primary data, researcher has personally met 250 respondents. Collecting primary data from the respondents was a good exposure. All the respondents throughout the study are very co-operative. For conducting the research, respondents have been selected from different segments viz., academicians, business persons, private sector employees, government employees, housewives, professionals, etc

Limitation of the study Despite all possible efforts to make the analysis more comprehensive and scientific, a study of the present kind is bound to have certain limitations; investigator humbly submits them at this stage. The present study is an empirical work presented in descriptive manner. So, no attempt has been made to provide comprehensive conceptual analysis. The following are some of the important limitations of the study. 1. Time is the limited factor to study this wide and renowned newspaper. 2. Survey work is limited to Hubli and Dharwad cities only so it gives information and analysis of only those two cities. 3. Personal bias might have occurred due to personal relationship between the newspaper and respondents at Hubli and Dharwad cities. 4. Since analysis is based on opinions and attitudes, the result at best are near to truth. 5. The officials did not reveal confidential aspects of the working of the company as the project was for academic purpose. 6. This report does not contain summary of the annual report as it was not provided by the company. 7. Since study is restricted to Hubli and Dharwad cities only; the
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outcomes of this study are applicable only to Hubli and Dharwad cities and not for other parts of the state. Objectives of the Study
1. To analyze the impact of introducing the supplement METRO

and additional pages for local news coverage by Prajavani.

2. To study the brand image, brand awareness and brand recollection

of Prajavani.
3. To analyze the reasons why Prajavani is in the second position in

the Hubli and Dharwar region.

4. To find the potential customers to the company.

5. To analyze the consumers expectations with respect to the news,

sales promotion and advertisements.

6. To analyze the most significant needs of different segments.

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Chapter 2 Industry Profile

History, Growth & Development Introduction of Newspaper: History of Newspaper in the World History of Newspaper in India The Modern Newspaper Kinds of Newspapers Present Status of Newspaper Industry

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Introduction of Newspaper: The word NEWS refers 4 directions i.e., North, East, West & South. So, it represents collection of information or news from all over the world or from extreme corners, collected and edited in a page called Newspaper. A Newspaper, in a broad sense, is an unbound publication issued at regular intervals that seek to inform, analyze, influence and entertain. A newspaper can be published at various intervals but usually appears weekly or daily. Many newspapers are available national, state and local of both English & Kannada giving the news and information to the readers. They provide the consumers with different kind of

advertisements, etc Newspaper is a publication devoted chiefly in presenting and commenting on the news. Newspapers provide excellent means of keeping well informed on current events. They also play a vital role in shaping the public opinions. Newspaper can cover more news and in much greater detail than the other major news media, television, radio and news magazines. A great variety of information is found in a large daily newspaper. It covers latest development in all fields like government, politics, sports,

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science, business and the arts and other news stories, report crimes, disasters and special events of human interest. In most daily newspapers editorial columns give opinion, comment on controversial issues. It also covers fashions, health and childcare, comics strips, advice columns, crossword puzzles and other

entertainment items. History of Newspaper in the World The earliest newspaper were perhaps the handwritten notice in Ancient Rome called Acta Diura, Ata Senatus and Acta Publia, which were posted to be read by the public. In the mid 15th century the German inventor John Gutenberg developed movable metal type (movable wooden type was used as early as the 6th century in the Far East); this made possible the eventual development of the newspaper. The 1400s: It was the beginning of the newspaper press; newsletter or news books were first published in the 1400s. These were after called Courants, Occurents or intelligencers. It was published in Europes commercial centers. It contained business news & news of other public events.

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The 1500s: In this period newsletters had become news sheets, Nofizie Scritte (written notice) were posted up in public places in Venice. They could be read as payment of a coin called a gazette. The 1600s: In generally regarded, the worlds first real Newspaper was the weekly Frankforter Journal founded in Frankfort Germany in 1615. At the same time in other countries the first newspaper was published. Den Darnske Mercurius - Denmark The Weekly News England The Gazette de France France The Gazette de Mexico Mexico The Courant Netherlands The Gazette Spain Ordinary post Tidende Sweden The Liepziger Zeitung was published in Germany 1n 1660. At first a weekly, it soon became the first daily journal in the world.

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The 1700s: The Wiener Zeitung is the oldest Newspaper still in existence. It was first published in Vienna, Austria in 1703. The other countries newspapers published in that period were. Viedomosti - Russia Peter the Great Sweden The Daily Count UK The Gaceta de Guatemala Guatemala The Berlingske Tiderde Denmark Halifax Gazette Canada Christiania Intelligentssedler - Norway La Gaceta de Santa Fe Colambia Indian World India The Gazette published daily since 1797 at Alexandria in Virginia was the oldest continuously published daily newspaper in the U.S. The 1800s: In this period newspapers were published from all over the world. They are as follows: Gazette - Australias first newspaper Za Presa and Ei Telegrapho Mercartil Argentina

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 Daily Telegraph and the Manchester Guardian UK Le Figaro and Le Temps France Frankfurter Zeibing Germany Corriere Della Scera Italy Mainichi Shimban Japan By the Mid 1800, the invention of electric telegraph and introduction of international cables made speed production of newspaper. The Times of London UK Philadelphia Public ledger USA The 1900s: The early 1900s newspaper chains brought the merges. In USA 70% of all dailies belongs to chains. Many newspapers modernized their production facilities increased through installing computerized word processing and layout systems. Reporters can also write stories on portable computers and then send the stories to the office via a modem. It is a device that transmits information over telephone items. Some newspapers also distribute their page by fax machines. By 2000, newspapers were juggling priorities: fragmentation of news consumption, fragmentation of advertising investments, the advantages and disadvantages of being a mass medium, balancing the wants of the marketplace with the companys duty to provide the needs of
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the marketplace, a journalistic backlash against industry changes, the sheer physicality of ink-on-paper production and distribution versus digital distribution, increasing profit pressure surrounding the core print product, and extension of the companys core brand into other profit centers. History of Newspaper in India In India, writing in the shape of newsletters has become quite prevalent during the Moghul period. Although the manuscript reports were meant exclusively for official use, yet they were copied sometimes for wide use. In 1550, the Jesuits brought the first printing press to India. In the beginning only religious books had been published in Tamil, Malayalam and Portuguese. The first attempt to start a newspaper was in Calcutta. This newspaper consisted of two sheets only. It specialized in the exposure of the stories regarding the private lives of the servants of East India Company. Messink and Road started the next newspaper named as INDIA GAZZETTE. They were benefited much from the experience of the Hichey. In 1784 another Newspaper named Calcutta Gazette was started. Earlier James Auguster Hichey started Bengal Gazette on January 23rd 1780 at Srirampur. After this, in 1785, Richard Johanseen started the Madras Courier. Then in 1783 the newspaper Bombay Herald was started. Generally, first newspaper in India was

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started by those English men who had personal grievances against East India Company. Usually the circulation of these newspapers was very low and did not exceed one hundred or two hundred copies. In those days there was neither freedom of press nor any press Laws in India. The authorities could use censorship of these newspapers; the news printing was not attractive. Generally, this newspaper printed such things sales forecast intense to the British residents in India. Some of the old newspapers in India are Bombay Samachar published from Bombay in Gujarathi started in the year 1872. Times of India in English published in Bombay in the year 1838, Pioneer in English published in Calcutta in the year 1868. Of course, compared with the teeming population of India, the number of newspaper and their circulation was very small; this was due to the fact that still a great majority of our countrymen are illiterate. In India literacy percentage is only 29.45 as per the census of 1971. The Times of India was very oldest English daily. The oldest periodical is Calcutta review published monthly in English from Calcutta in 1944. The Modern Newspaper How did the small, one page tabloid of the last century evolve into todays voluminous publication, often more than two hundred pages on Sunday? Early newspapers carried news from outside the local area. That was what the readers of Colonial times yearned for, especially news from
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overseas. There was little need for advertising in early newspapers. There was practically no need for sports news, the arts, business, entertainment or comics. Since the newspaper serves the needs and interest of its community, there was no need for specialized sections in a communitys early stages. As a community grew from farms, to village, to town and into a city, the need for more varied information grew as a diverse population emerged. Eventually the content and frequency of these non essential news items increased to the point where they required a regular segment of the daily or weekly edition. This gave birth to permanent specialized sections of the modern newspaper. Kinds of Newspapers Newspapers are printed on coarse paper called newsprint. There are two major sizes of newspaper standard and tabloid. A standard sized newspaper has pages that measure about 15 by 23 inches (38 by 58 centimeters) the pages of a tabloid are about half that size. The standard and tabloid sizes are both used in publishing all types of newspapers. The three main kinds of papers are 1. Daily Newspapers 2. Weekly Newspapers 3. Special interest Newspapers

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1. Daily Newspaper: These newspapers print world, national, state

and local news. They also carry editorials, opinion columns, feature articles and entertainment items. Big-city daily prints many stories on social and political issues; such as the quality of suburbs has made suburban news important. Some metropolitan papers therefore include a section of suburban news several times a week. Many dailies are morning papers, others are afternoon papers and still others publish around the clock. In large cities, many morning papers publish several editions the first one in early evening and the last one is the early morning. Similarly, many afternoon papers publish from early morning to late afternoon. Additional features and more advertising make Sunday newspapers much larger than weekday editions. Numerous Sunday papers have special sections on such topics as entertainment, finance and travel, many also include a Sunday magazine and colored comics.
2. Weekly Newspapers: Weekly newspapers in general serve much

smaller areas than daily papers and publish news of a more personal nature. In small communities most people know one another and take great interest in the activities of their friends and neighbors, weddings, births, and deaths or major news items. A fire, a traffic accidents or a burglary gets front-page coverage. Weeklies also report news of local business and politics.
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3. Special Interest Newspapers: These types of newspapers print

news of concern to particular groups. Many business associations and labor unions publish newspapers for their members. Newspapers printed in foreign language serve foreign born residents in big cities. Some newspapers specialize in printing news about blacks. Many high schools and most colleges have newspaper of their own.

Should We Believe Every Thing in the Newspaper? Is it everything that we read in printing true, accurate and unbiased? Do newspapers have a responsibility to be objective to their readers? These questions and more need to be discussed in any treatise about modern newspapers. Reporters have to rely on others for truth and accuracy, and we should realize that the source or witness is usually taken at his or her word. When research is called for, it is the newspapers responsibility to find the facts for its readers. The only place in a newspaper for its opinions and a statement of position should be the editorial section. These pages provide a forum, which enables the papers editor(s) to express their stand on the various social issues. Every other article, story and report should be completely objective. However, many people feel that our newspapers have become
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politically or ideologically biased. Such terms as the liberal eastern press or the Republican bent of rural and suburban newspapers have been around for years. The best way to use a newspaper and get as much accuracy out of it as possible is to vary your news sources. Read two or more different papers, newsmagazines, and utilize other media for the total picture. We should remember that a newspaper is a commercial business whose first responsibility is to make a profit for its stockholders. For this reason they may take steps that appeal to their advertising clients, readership customers, and political benefactors, such as not stepping on too many toes. A changing society reflects itself in changing newspaper tastes. Many people no longer have the time to read long, detailed articles and editorials. They have come to rely on short news capsules, illustrations, charts and other graphics to provide news at a glance. Present Status of Newspaper Industry The Media The media plays a vital role in bringing awareness of Government policies and programs to people and in motivating them to be active partners in the nation building endeavor. In the Indian context, a skillful synthesis between traditional and folk forms of communication on one

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hand and the modern print and audio visual media including satellite communication on the other is being attempted. Print Media In 1999, the circulation of the Indian Press was 130,087,493 copies. The total number of newspapers and periodicals, in 1999 was 46,655. There were 5157 dailies, 337 tri/bi weeklies, 16872 weeklies, 12796 monthlies, 6240 fortnightly, 3,273 quarterlies, 416 annuals and 1,564 publications with periodicity like bi-monthlies, half yearly etc. Newspapers were published in as many as 101 languages and dialects during 1999. The largest numbers of newspapers were published in Hindi 18903, followed by English 6830 and Urdu 2803. Daily newspapers were brought out in all principal languages except Kashmiri. Uttar Pradesh alone published 8415 newspapers. The print media in India consists of 41 centenarians. The Gujarati daily Bombay Samachar (circulation 1,59,236) published from Bombay is the oldest existing newspaper not only in India but also in Asia. It was established in 1822. The first newspaper (weekly) published in India Bengal Gazette (also called Hickys Gazette) was in English, 1780 Calcutta. The editor was an Englishman James Hicky. Dig Darting (Bengali) was the first language newspaper also from Calcutta (1818).

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Registrar of newspapers in India (RNI): It was setup in 1956. The RNI allots and recommends import of printing machinery for newspapers. Every newspaper/periodical has to be registered with the RNI. News Agencies: India has four news agencies Press Trust of India (PTI), United News of India (UNI). Samachar Bharathi and Hindustan Samachar. PTI was set up on August 27, 1947. It took over the Associated Press of India (API) and Reuters. It started functioning from Feb 1, 1949. It has over 100-news bureau in the country including computerized offices in the 4 metros. Satellite, data channels and ticker lines provide the news services at speeds up to 1200 bits per second (about 1400 words per minute). Bhasha is the Hindi language news service of the agency. UNI was registered as a company in 1954 and started news operation on 21st March 1961. In 1982 it launched its Hindi news services UNIVARTA. It has over 100 bureaus in India and abroad. Other Tele printer services of the news agency include UNIFIN and UNISTOCK. It has more than 300 journalist and 400 stringers. Press Information Bureau (PIB), the central agency of the Government of India, through its network of 8 regional (Mumbai, Chennai, Chandigarh, Calcutta, Lucknow, Gowhati, Bhopal and Hyderabad) and 33 branch officers, disseminates information on its policies, programs, decisions and activities. With a countrywide Tele
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printer

network

and

airbag

facilities,

PIB

reaches

newspaper

organizations all over the country PIB arranges photo coverage of Government activities. PIB is linked with 28 of its regional offices over computer. The Bureau also has a PIB window in the Internet system, which makes information internationally accessible. PIB distributes press material to over 8,000 newspaper establishments. In order to facilitate access to information from the Government source at HQ PIB as provided accreditation to 1087 correspondents and 234 cameramen. Besides, about 133 technicians, 71 editors/media critics have also been granted these professional facilities. Press Council of India owes its origin to the recommendations of the First Press Commission. The press council of India Act, 1965 was enacted and under it the First Press Council was setup in 1966. This body continued to be in existence till Dec. 1975. The Present Council was setup under the Act 37 of 1978. It is meant to safeguard the freedom of the press, maintain and improve the standard of newspapers and news agencies. The council consists of a chairman and 28 other members (of whom 20 represent the press, 5 MPs, rest of the 3 are nominations from Sahitya Academy or Bar Council of India or UGC). The present Chairman is Justice K. Jayachandra Reddy National Press Day: November 16.

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Publication division, (set up in Jan. 1941 under from department then called Foreign Branch of the Bureau of Public Information), a media unit of the Min. of I & B (Since Dec. 44), provides up-to-date information, a media unit of the Min. of I & B (Science Dec. 44), provides up-to-date information on all subjects of national importance through books. So far, it has published 7000 titles.

Worlds Largest Daily News Paper Source: World Press Trends 2009

Sl.No 1 2 3 4 5 6 7 8 9 10

Newspaper Yomiuri Shimbun Asahi Shimbun Mainichi shimbum Nihin Keizai Shimbun Chunichi Shimbun Bild The Sun Reference News The Mirror /Daily Record Peoples Daily

Nation Japan Japan Japan Japan Japan Anustri Britain China Britain China

Circulation 145,57,000 127,54,000 58,43,000 46,40,000 45,58,000 45,28,000 37,80,000 36,00,000 30,09,000 30,00,000

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Number of newspapers in India-2000 weekliesTri/Bi Bimonthlies Quarterlies

Languages

Fortnights

Monthlies

Weeklies

annuals 16 2 33 1 17 14 4 0 0 8 0 11 3 1 4 0 0 8 2 3 34 12 0 41 6
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Dailies

English Hindi Assamese Bengali Gujarathi Kannada Kashmiri Konkani Malayalam Manipuri Marathi Oriya Punjabi Sanskrit Sindhi Tamil Telugu Urdu Bilinguals Multilingua l Others Total

371 2,30 5 15 99 118 314 0 1 213 14 346 71 107 3 11 352 151 519 73 17 54 5,15 7

30 12 5 3 14 11 6 0 0 6 0 20 2 15 0 0 43 3 20 19 4 14 33 7

881 9608 75 594 776 354 1 3 174 6 1108 142 350 8 38 393 245 1317 593 103 83 16,87 2

671 2878 38 494 182 231 0 1 156 5 189 83 89 4 11 227 187 361 334 63 30 6,24 0

2,734 3180 59 681 492 589 0 1 732 10 504 267 267 16 35 786 480 506 1148 208 123 12,79 6

1,21 0 589 12 458 58 44 0 1 57 6 110 88 88 15 8 32 12 17 142 67 49 3,27 3

771 185 10 169 47 19 0 0 27 3 41 23 23 6 2 22 12 17 142 34 11 1,56 4

6,830 18903 213 2526 1698 1561 1 7 1373 33 2431 680 680 52 105 1863 1106 2803 2679 508 364 46,655

Source: Audit Bureau of Circulation/Jul-Dec 2009

Total

The Leading Dailies of India

Newspaper Times of India Dainik Jagaran Dainik Bhaskar Malayala Manorama Gujarath Samachar Hindustan Times The Hindu Mathrubhumi Ananda Bazaar Patrika Aj Punjab Kesari Enadu Sandesh Hindustan Amar Ujala Daily Thanthi Nava Bharath Daily Sakal Navabharat Times Dinamalar

Language English Hindi Hindi Malayalam Gujarathi English English Malayam Bengali Hindi Hindi Telugu Gujarathi Hindi Hindi Tamil Hindi Marathi Hindi Tamil

Circulation 21,44,842 13,78,386 13,76,779 12,43,434 10,09,972 9,69,558 9,04,654 8,90,984 8,88,855 8,78,516 8,69,220 8,41,890 7,06,557 6,59,141 6,39,014 6,01,524 5,91,831 5,23,813 5,01,496 4,91,090

Source: Audit Bureau of Circulation/Jul-Dec 2009

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CHAPTER 3 Organization Profile Origin

Dream of a visionary Computerisation Technological superiority Special supplements Zoned editions HYDERABAD-Karnataka edition Organization chart

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Organization Profile Origin

DREAM OF A VISIONARY Mr. K N Guruswamy had a dream. The year was 1948. The heady days just after the nation's independence. Mr. Guruswamy had dedicated his life to truth and impartiality and he would not rest till his vision took concrete form. The result was The Printers (Mysore) Private Limited and its publications - Deccan Herald, Prajavani, Sudha and Mayura. An institution that has completed 50 glorious years of chronicling the joys and sorrows of the people of Karnataka, India and the world. Over the years, the group has not forgotten what provides value to readers. Therefore, along with core competency, it satisfies the aesthetic needs of its readers with innovative layout and design in all its publications. Its well-designed publications achieve high communication impact by helping the reader cut through all the information clutter. The

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Group's strong identity is, therefore, the starting point, and not the residue, of any effort to win and keep readers. While cementing its traditional strengths, the Group is also geared to face new challenges and enhance emotional contact with its readers. As the group believes that change is the only constant', it treats critical thinking as a dynamic process and keeps pace with the rapid change in the newspaper and magazine publishing industry.

CORPORATE PHILOSOPHY

The Printers (Mysore) Private Limited continues to give shape to the founder's ideals, acting as an instrument of service to the people. Here, everybody shares in the pursuit of excellence. And today's widening geopolitical compulsions only make the job more challenging. A band of hardcore professionals bonded together by team spirit, the people at The Printers (Mysore) Private Limited are passionate about growth and compassionate about people.

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COMPUTERISATION From manual operations to computerized systems, the Group focuses on Electronic News Transmission and processing. Hence its facility at Bangalore is completely computerized, right from front end up to billing. It was the first Indian publication to provide notebook computers to all its State correspondents. Moreover, all district correspondents have desktops and modems and are connected over I-Net. Since November 1989, Hubli has been a facsimile office - the latest in news publishing the world over. The Printers (Mysore) Private Limited was the first Indian publication group to introduce color in the main issue. Deccan Herald and Prajavani evolved to color in 1987 with color supplements. Today both newspapers have special sections on every single day of the week and color on all days of the week. Both magazines also offer high quality color forms for both editorial as well as advertisements. As Karnataka prepares to be the business nucleus of the 21st century, The Printers (Mysore) Private Limited is also preparing to keep pace with a sophisticated expansion and integration programme designed to make each of its publications reflect the true essence of the new Karnataka. With this objective, the Group is now focusing on making its publications superior, not just in terms of the reading material but also in technology and quality.
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TECHNOLOGICAL SUPERIORITY When it started publication in 1948, Deccan Herald was produced on printing equipment that was comparable to the best in this part of the country at the time. From stereo rotary machines to linotype composing machines to fully computerized editing and page production systems and web offset color printing, it has been striding along the steady path of modernization. The automation extends today to counting, packaging and strapping of the printed copies rolling out of the rotary machines. Side by side advances in newspaper concepts, content, design and layout have helped Deccan Herald keep pace with the rapidly expanding interests of its readers. WELFARE The blueprint for rapid growth is appreciation, excellent infrastructure and a healthy and safe work environment that ensures job satisfaction. The Group cares for its people. So it has several comprehensive programmes designed to change attitude and behaviour and hone strategic decision making and problem solving skills. Encouragement received from the Group has helped the DHPV Lalitha Kala Sangha's troupes to win many major awards and shields in cultural contests at the State level. The Group's sports squads too have fared well in sports meets and tournaments organized for the media. A
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unique feature is the counselling service offered to employees facing crises of diverse kinds. Redefining excellence Fifty spectacular years of growth, multi-faceted and on target. Fifty years of active interaction with Karnataka. Its people, their aspirations, and the history they have made. Today, the Group is poised to stand tall among the newspaper giants of the country. COMMITMENT TO QUALITY - ISO 9002 As the first step towards total quality, the Group changed its quality control processes from 'reactive' to 'proactive'. And installed a quality system ISO 9001:2000 - model for quality assurance in production, installation and servicing. With this, the Group has become the first publishing house in the country to receive this prestigious certification for all its facilities. The functions covered in the quality system include advertisement, editorial, materials, production and training.

Total Quality Management (TQM): The Group believes in Total Quality Management (TQM) which is an effective system of integrating quality improvement efforts so as to provide a product that ensures customer satisfaction. Every section of the organization is therefore geared to face challenges. A common vision, a
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common mission and common goals bind people together here. Not content with streamlining its day-to-day functioning, the Group is constantly integrating quality into its corporate strategic planning process.

Every day Deccan Herald touches the lives of the people of Karnataka. Today the daily shapes the opinions and directs their actions. Deccan Herald was born 54 years ago when the first edition hit the streets on June 16, 1948. The newspaper was a reflection of the optimism, and a voice of the aspirations of a newly independent nation. Proud of its regional moorings and responsive to global changes, Deccan Herald is Karnataka's guide to the times we live in. Karnataka and Bangalore hold a special place in the newspaper's scheme of things, but its coverage of national and world happenings is equally comprehensive and analytical. Deccan Herald is also the voice of the poor and the underprivileged. On its agenda is a relentless campaign against corruption and advocacy of pro-environment economic development. The very analytical opinion/policy page presents a variety of views on national, state and international issues. Regular columnists and experts in various fields place the latest events in perspective. The well-written

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editorials are known for their unbiased and informed commentary on events and developments. The newspaper's human-interest reports and profiles of interesting personalities give the reader not only news and views, but also the emotions and the drama behind the happenings. Special sections like Miscellany, On the Beat and Around the City encapsulate offbeat happenings in a short and snappy manner. SPECIAL SUPPLEMENTS To each his own - that is the rationale behind Deccan Herald's multi-faceted special supplements. Each Sunday morning the reader finds three special color sections waiting on his doorstep. SUNDAY HERALD is a supplement published on Sundays with strong thought-provoking and mainstream concerns, as well as regular features on consumer issues, green subjects, animal welfare, gardening, bridge, crossword and offbeat travelogues. The Entertainment section of the Sunday magazine tells the reader about all that's hot and happening in showbiz. ARTICULATIONS is devoted to literature and art, with in-depth interviews, quality fiction and book reviews. Articulations also include debates on education.

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ECONOMY AND BUSINESS, published on Mondays is the weekly round-up of the country's industry, trade and commerce. Using interview based articles and features on international developments from foreign publications; it also brings in a global perspective on money matters. The COMMENT column analyses issues like policy decisions, mergers, takeovers and other corporate events. SPECTRUM published on Tuesdays, carries a wide range of articles on the people of Karnataka. Profiles of personalities and development stories from the districts are also included. SCIENCE AND TECHNOLOGY published on Wednesdays, carries articles on science, industry, agriculture, development, health,

information technology, ecology and research & development. Articles are written by experts for the specialist as well as the lay person. AVENUES published on Wednesdays, is a weekly supplement that focuses on careers, personnel and corporate management issues. In-depth features on aspects of human resource development and organizational behaviour by management veterans are the section's highlights. Also included here are appointment advertisements. SPORTSCENE published on Thursdays, reviews and previews the sporting action of the week past and the week ahead. It covers sports

38

personalities, keeps track of developments in sports and profiles regional talent. The supplement unravels controversies and at regular intervals brings to light malpractices and corruption in the sporting arena. Sportscene also has the OPINION column which comments on sports related issues. The RESPONSE section gives readers an opportunity to express their opinions on sports matters. METROLIFE Your bond with Bangalore was started on November 28, 2002. This eight page tabloid size supplement captures the happenings in and around Bangalore and contains lively articles on civic issues in the city, eating out, weekend getaways around Bangalore, shopping, fashion, real estate and crime file. LIVING published on Fridays, concentrates on the home and family with a look at contemporary life and forays into the realms of nostalgia. It features changes in lifestyle, dress codes, home decor, gardening, child rearing, relationships, attitudes, table manners and home remedies. OPEN SESAME published on Fridays is a fun-filled eight page tabloid for kids packed with some of the best children's writing from India, do-ityourself columns, nature notes, riddles, serial stories that are specially commissioned, everyday science, reflections of school teachers and the occasional comic strip. And of course the reader-friendly page of letters

39

from the young readers responding to the messages and queries of Sesame Seed, the section's mascot. THE WORLD WIDE WEB: On April 15, 1996, Deccan Herald launched its Internet edition. Today Deccan Herald reaches out to the world and its innovative and easy to navigate web site is a big hit with netizens. ZONED EDITIONS Deccan Herald's several zoned editions serve to cover local news in greater detail and to highlight the developments in these areas, thus being in touch with readers in every region of Karnataka. HUBLI PRINTING Karnataka, the land of culture, also happens to be the land of distances. With the increase in technological sophistication, The Printers (Mysore) Private Limited has found a solution to this problem. The facsimile edition of Deccan Herald and Prajavani was launched on November 1, 1989. Edited in Bangalore, the news is sent through high speed telecommunication lines to Hubli-Dharwad where the paper is printed and distributed.

40

By using the cutting-edge of technology, like total digital workflow, to its advantage, The Printers (Mysore) Private Limited has made sure that its publications reach readers in this region on time. The Group challenged basic assumptions like the problem of distance and came up with specific strategies to tap resources using technology as a tool. Three 64 KB lines enable quick transmission of data. Offset printers like News line 45 and Coroset which run on state-of-the-art technology can print up to 40,000 copies per hour. As a result, circulation has increased and the Group is constantly expanding its market in this region. Readers in the districts of Dharwad, Karwar, Shimoga, Davangere, Bijapur, Bellary and Belgaum welcome the day with Deccan Herald and Prajavani. HYDERABAD-KARNATAKA EDITION In addition to Bangalore and Hubli printing, Deccan Herald and Prajavani started printing a separate Hyderabad-Karnataka edition in Hyderabad on June 15, 1999 to facilitate the readers of the northern Karnataka districts of Gulbarga, Bidar and Raichur getting their papers well in time. The printing was shifted to Gulbarga on March 11, 2001

41

MANGALORE EDITION To serve the interests of the readers in coastal Karnataka and to ensure that they get their favorite newspaper at the crack of dawn, the Group set up a printing plant at Mangalore and started printing a separate edition on August 25, 2000. The number of editions, districts served and copies printed from these centres are as follows Belur Plant Four editions; Serves districts of Bellary, Koppal, Raichur, Bijapur (part), Bagalkot, Davangere, Shimoga (part), Uttara Kannada, Belgaum, Haveri, Gadag and Dharwad Mangalore Plant Two editions serve the districts of Chikmagalur, Shimoga (part), Kodagu, Udupi and Dakshina Kannada besides Kasargod Gulbarga Plant Two editions serve the districts of Raichur, Bidar, Bijapur (part) and Gulbarga

42

Subscription rates of Deccan Herald Deccan Herald Price (in Rupees per copy) 3.00 3.00 3.00 3.00 3.00 3.00 4.50

Weekday Monday Tuesday Wednesday Thursday Friday Saturday Sunday

Subscription rates of Prajavani Weekday Monday Tuesday Wednesday Thursday Friday Saturday Sunday Prajavani Price (in Rupees Per copy) 2.50 2.50 2.50 2.50 3.00 2.50 3.00

43

Their other publications are Sudha and Mayura. Sudha is a weekly edition and Mayura is a monthly edition. Bo th these editions have strong presence in UK, USA, and Australia. Their prices are as follows: Organization Chart

CM JMD VP AGM Advertising Circulation Personnel

2 Directors

Prod

Materials

Fin

Edi

Deccan Herald

2 DGM (Bangalore, Mysore, Mangalore, Bangalore rural) 1 AGM (Hubli, Davengere, Gulbarga) Electronics

DGM

AGM

AGM

Systems

DH

PV

44

Sampling plan of the study Disstratified proportionate random sampling method has been adopted for this study. The total sample size of 250 respondents has been selected randomly from Hubli and Dharwad cities as per the convenience of the researcher. All these respondents have been personally met by the researcher for collecting primary data.

Population: - Kannada newspaper readers from Hubli-Dharwad region. Sample frame: Sample size: - 250 Sample unit: -250 Weaknesses 1. The management lacks the skills of attracting consumers and bringing awareness of the products of the company by providing better communication channels.

Opportunities 1. Company has got strong infrastructure, financial backup. 2. Whenever needed company has to open up to prove its presence. 3. It aims to capture 50% market share across the state Threats
1. It faces strong and still competition in North Karnataka from two

major competitor publications.

45

Chapter 4 Analysis & Interpretation of the Study

46

Analysis and Interpretation of the Study Today, customer is the king of each and every area and customer is the only judge. In case of newspapers, readers are their customers. Therefore, the newspaper must take readers into consideration. It is only through readers satisfaction, newspaper can improve. Survey has been conducted in respect of readers of the Prajavani newspaper in Shimoga city only. The main intention of field survey is to know readers attitude towards this newspaper and what do they expect out of their newspapers While conducting survey, good response was received from the readers of newspaper. The survey was made purely on random basis. All their suggestions and attitudes towards newspapers have been interpreted. I consider this survey as useful both to the readers and newspapers. The area of survey analysis has been strictly restricted to Shimoga city only. Thus, the survey gives information in general regarding the attitude of readers towards this newspaper.

47

The numbers of customers interviewed are only 100 in number. All most all the readers are satisfied with their newspaper.

Following are the analysis of survey findings Table showing the readers on the basis of their occupation The following results were obtained after conducting the survey which will be explained with the help of graphs and charts. Following are the analysis of survey findings 1. Table showing the readers on the basis of their occupation Table No. 1 Source: Survey-Results Occupation Government Servant Businessman Bank employees Professionals Others Total ANALYSIS The above table and also the group shows the maximum number of percentage of reader for the news Number of Respondents 15 27 13 17 28 100

48

paper Prajavani in Shimoga city which comprising of business people profession and others.

Graph shows the readers on the basis of their occupation

30

27

28

25 Number of Respondents

20 15 15 13

17

10

0 Government Servant Businessman Bank employees Occupation Professionals Others

49

2. TABLE SHOWING THE AGE OF NUMBER OF READERS: Table No 2 AGE (years) 5 - 25 25 - 40 40 - 55 55 & ABOVE Total Number of Respondents 19 32 46 3 100

Source: Survey-Results ANALYSIS In the above table, the people in the age group of 25-40 & also in the age group of 40-45 admire this newspaper & reader satisfactorily than the other age group

3%

1 9%

46%

32%

50
5 - 25 25 - 40 40 - 55 55 &ABOVE

3. Table showing the Educational Qualification of readersTable No. 3 Educational qualification Below SSLC SSLC GRADUATE Others TOTAL Source: Survey-Results ANALYSIS This table shows that 71 out of 100 persons of GRADUATE read this daily , it means that more qualified persons prefer to read PRAJAVANI . Number of Respondents 0 6 71 23 100

Others 23%

Below SSLC SSLC 0% 6%

GRADUATE 71%

4. Table Showing The Monthly Income Of Readers

51

Table No. 4

Monthly Income (Rs) UP TO 4000 5000-10000 10000-15000 15000 & above TOTAL Source: Survey-Results ANALYSIS

Number Respondents 13 32 28 27 100

of

This table shows that higher income group readers in Income range of Rs. 5,000-10,000, Rs.10, 000-15, 000 and also Rs.1, 50,00 & above monthly income group read this paper without fail, as per the survey conducted.

52

GRAPH SHOWS THE MONTHLY INCOME OF READERS

35

32 28

30

27

25 No. of Respondents

20

15

13

10

5 0 0 Monthly Income (Rs) UP TO 4000 5000-10000 Monthly Income 10000-15000 15000 & above

53

5. Table showing readers opinion about print quality and language. Table No. 5
Opinion About Very Goo Number s of d 17 Goo d 70 Avg . 13 Not satisfactor y Nil Very Goo d 25 Goo d 67 Avg . 8 Not satisfactor y Nil Print Quality Language

Respondent

Source: Survey-Results ANALYSIS Seventy people out of 100 in Shimoga city rate the print quality of Prajavani Shimoga is good and 70 people rate it is very good like wise 67 hardcore readers say that the language used in the paper is good and 27 people further say the language is very good.

54

6. Table showing the opinion of Readers about the coverage Table No. 6

OPINION COVERAGE Local Regional State National International Sports Business Edit page Tenders/advts .

VERY GOOD 35 11 9 11 11 20 15 15 20

GOOD

AVERAGE

NOT SATISFACTORY

TOTAL

39 80 81 57 47 51 65 71 50

25 08 10 17 40 27 20 14 28

01 1 0 2 2 2 0 0 2

100 100 100 100 100 100 100 100 100

Source: Survey-Results ANALYSIS A deep analysis about the coverage in different sections reveals that the local coverage in Prajavani is very good and people also like the regional news, city news , business news and editorial page of the paper. The analysis clearly indicates for any of these columns there is

55

no negative reaction. So it says most of the readers are going hand in hand with Prajavani.

Graph shows the opinion of Readers about the coverage

90 80 70 60 50 40 30 20 10 0 Local State Regional National International Business Edit page Sports Tenders/advts.

VERY GOOD

GOOD

AVERAGE

56

7. Table showing the opinion of readers about the supplements: Table No. 7

Opinion Supplements Science express Youth express Sunday magazine

Very good 62 49 47

Good

Averag e

Not satisfactory 0 0 4

Total

29 35 40

9 16 9

100 100 100

Source: Survey-Results ANALYSIS The rating has been very good for all the 3 supplements issued along with the main paper of

Prajavani i.e., science express, youth express and Sunday magazine, is their favorite leisure pleasure reading. Most of the other readers also rated it has good.

57

8. Table showing the size of supplements that the reader prefer Table No. 8 Size Broad Sheet Tabloid Magazines Size TOTAL Source: Survey-Results ANALYSIS Reader reaction for the size of the supplement is mixed. Hence, it is considered as that they are satisfied with present supplements size. Number of Respondents 53 27 20 100

Magazines Size 20%

Broad Sheet 53% Tabloid 27%

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Table 9Sl. No 1 2 3 4 5 6 7 8 9 10
60 50 40 30 20 10 0 sk v k pv uv kp dh toi th ie v t

Newspaper Samyukta Karnatak Vijay karnatak Prajavani Udayvani Kannada Prabha Deccan Herald The Times of India The Hindu Indian Express Vijay Times

No. of respondents 125 94 45 0 2 59 27 2 9 23

Percent 50% 37.6% 18% 0 0.8% 23.6% 10.8% 0.8% 3.6% 9.2%

percentage of subscription of newspapers

Interpretation:The above table and graph shows the subscription of different newspapers. About 50% of the respondents subscribe for Samyukta Karnatak, 37.6% subscribe for Vijay Karnatak, 18% subscribe for Prajavani, 0.8% subscribe for Kannada Prabha, 23.6% subscribe for Deccan Herald, 10.8% subscribe for The Times of India, 0.8% subscribe for The Hindu, 3.6% subscribe for Indian Express & 9.2% subscribe for Vijay Times.

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Table 10
Respondents satisfaction with price structure Frequency 220 30 250 Percent 88.0 12.0 100.0 Valid Percent 88.0 12.0 100.0 Cumulative Percent 88.0 100.0

Valid

yes no Total

Respondents satisfaction with price structure

100

80

60

40

20

Percent

0 yes no

Interpretation:The above table and graph shows the respondents satisfaction level with the price structure of Kannada daily newspapers. 88% of the respondents are satisfied with the price of the Kannada daily newspapers while the remaining 12% are not.

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Table 11
Respondents satisfaction with price structure of Prajavani Count Prajavani 1 40 5 45 Total 40 5 45

Respondents satisfaction with price structure Total

yes no

50

40

30

20

10

0 yes no

Interpretation:The above table and graph shows the cross tabulation between the subscribers of Prajavani and their satisfaction level about the price structure of Prajavani. 88.8% respondents are satisfied with the price structure of Prajavani and the remaining 11.1% of the respondents are not. NOTE: - The above percentages are taken out of 45 respondents.

61

Chapter 5 Findings, Suggestion and Conclusion

62

Findings, Suggestion and Conclusion After having looked into tables and graphs which represent the responses of the respondents, researcher has come out with the following summary of findings.
1) It is clear from the analysis of data that 33.6% of the respondents

belonged to the age group between 16 to 25 years, 27.2% of the respondents belonged to the age group between 26 to 35 years and 38.4% of the respondents belonged to the age group between 36 to 45 and 46 & above each.
2) 3.6% of the respondents fall under the qualification category of below

SSLC category, 18% of respondents were qualified between SSLC & PUC, 54.4% were graduates, 13.6% were PGs, 10.4% were qualified with other courses.
3) 14.4% of the respondents were government employees, 3.6% were

business men, 7.6% were academicians, 30.4% were students, 2.4% were housewives, 23.6% were professionals, 15.6% were private sector employees, and 2.4% belonged to other occupations.
4) Around 22% of the respondents receive salary less than Rs 3000, 60%

of the respondents receive salary between 3000 to 10000, 7.6% of the respondents receive salary between 10001 to 15000 and 9.6% of the respondents receive salary above 15000.

63

5) Around 12.8% of the respondents ranked the expected time of delivery

of newspaper between 5am to 6am, 32% of the respondents ranked the timing between 6am to 6.30am, 28.8% of the respondents ranked the timing between 6.30am to 7am, and 26.4% of the respondents ranked the timing between 7am to 7.30am.
6) It was found from the survey that; 50% subscribed for Samyukta

Karnatak, 37.6% subscribed for Vijay Karnatak, 18% subscribed for Prajavani, 0.8% subscribed for Kannada Prabha, 23.6% subscribed for Deccan Herald, 10.8% subscribed for The Times of India, 0.8% subscribed for The Hindu, 3.6% subscribed for Indian Express and 9.2% subscribed for Vijay Times.
7) Around 40% readers of Prajavani subscribed Deccan Herald, 2.2%

reader subscribes for The Times of India, 4.4% readers subscribe for The Hindu and 24.4% subscribed for Vijay Times. (The above percentages are taken from the total of 45)
8) Around 6.6% readers of Prajavani newspaper subscription period is

less than 6 months, 13.3% respondents subscription period is between 6 months to 1 year, 26.6% respondents subscription period is between 1 year to 5 years and around 53.3% respondents subscription period is above 5 years.
9) The following result was obtained from the survey regarding the

ranking given by the respondents for Kannada daily newspapers:64

10) The following ranking is for Samyukta Karnatak; 50% ranked first,

33.2%

ranked second, 14.4% ranked third, 1.2% ranked fourth and fifth.

1.2 % ranked

11) The following ranking is for Prajavani; 15.6% ranked first, 34.8%

ranked

second, 39.2% ranked third, 8.8% ranked fourth and 1.6%

ranked fifth.
12) The following ranking is for Vijay Karnatak; 33.2% ranked first,

28.4%

ranked second, 31.2% ranked third, 3.6% ranked fourth and

3.6% ranked fifth.

13) The following results were obtained regarding the ranking given by

respondents to different criteria while selecting a newspaper. Ranking was given on a scale of 5 pointer. 1 being highest preference and 5 being lowest preference.
24.4% of respondents said that the number of pages is an important

criterion for selecting a newspaper, 9.2% ranked this criterion moderately and 66.4% said that number of pages is not an important criterion for them for selecting a newspaper.
40% of respondents said price is an important criterion, 25.2% were

moderate and 34.8% said price is not an important criterion for them.

59.6% of respondents said printing quality is an important criterion, 23.6% were moderate on this criterion and 16.8% said this is not an important criterion for them.
65

Observations
This project report is prepared to know the readers attitude towards Prajavani newspaper in Shimoga city. After analyzing the information through survey the

following points are observed. 100 respondents are contacted for information, who belongs to different classes of people like businessmen, agriculturist, government servants, students and

others. It has been observed that majority of records are businessmen and students. It is observed that large number of newspaper readers read Prajavani From the analysis of survey, it is clear that more readers read Prajavani and it has highest market share. It is observed that coverage is considered while subscribing to a newspaper. Price and other factors are neglected to maximum extent. The result of survey shows that the readers are of opinion that language and printing quality is good and satisfactory.

66

 Some of the readers have given up reading some newspaper. The major reason for that is difficult in availability. Some readers complain that the coverage of major news in the local area must be increased. Readers are satisfied about the price of the newspaper. Suggestions The coverage of news by the firm must be improved. The firm has to collect more local news. It should be seen that the advertisement made more attractive and less in number. The price of the newspaper must remain same. Maximum effort should be made to maintain the same price.

67

Conclusion

68

Newspaper is a publication devoted chiefly to presenting and commenting on the news. Newspaper provides an excellent means of keeping well informed on current events. A changing society reflects itself in changing newspaper tastes. Many people no longer have the time to read long, detailed articles and editorials. They have come to rely on short new capsules, illustrations, charts and other graphics to provide news at glance. Based on these brief sketches, I have given the following conclusion for this study. The Printers (Mysore) Pvt. Ltd Group is an independent group, publishing newspapers & periodicals from many Centers, which also includes Hubli-Dharwad district. The Printers (Mysore) Pvt. Ltd group is successful in capturing the readers attention; the same can be seen in the present study. The executives, employees in different areas of this newspaper are highly experienced & are goal oriented in journalism field, which has been made evident through the success of the English daily Deccan Herald.

69

A project work that has been under taken in The Printers (Mysore) Pvt. Ltd, for 60 days helped a lot in knowing the department wise functioning of The Printers (Mysore) Pvt. Ltd. With all its strengths, it is aiming towards meeting the readers expectations, & moving towards becoming the market leader of the newspaper industry in the years to come. It is very well positioned to take advantage of the emerging opportunities. During my survey on An Empirical Study On Customer Perception Towards Prajavani And Its Impact On The Sales Of Prajavani majority of the respondents are of the opinion that the paper claims almost all the Qualities of ideal Kannada daily newspaper of the same times it has to improve in its quality of language & circulation/reach. During my exposure & learning, I found all the employees & executives to be very friendly & co-operative & they gave me the maximum support & guidance to pursue the objectives of my study.

70

Annexure
Questionnaire Bibliography

71

Questionnaire Dear Sir/Madam, I am RAMPRASAD S N studying in final year BBM, **** College, Shivamoga I have undertaken a research study on An Empirical Study on Customer Perception towards Prajavani and Its Impact on the Sales of Prajavani. The information provided by you will be strictly kept confidential and used for academic purpose only.

1. Name: _____________________ 2. Address: ____________________ _____________________ ____________________ 3. Age: (year) 5-25 40-55 Below SSLC Graduate 5. Occupation: Govt. servant Bank employee Others 6. Family Size: Single 3-4 Members Above 6 [ ] [ ] [ ] 2 Members 5-6 members [ ] [ ] [ ] [ ] [ ] Business Man [ ] [ ] Professional [ ] [ ] [ ] [ ] SSLC Others 25-40 55& above [ ] [ ] [ ] [ ]

4. Educational Qualifications:

7. Monthly Income: (In Rs)

72

Up to 4000 [ ] Rs. 10000-15000 [ ]

[ ]

5000-10000 Rs.15000& above [ ]

8. Subscriber for your Favourite daily since: 2 months 2 years 10 years & above [ ] [ ] [ ] One year 5 years [ ] [ ]

9. Number of readers in the Family: Single 3-4 Member Above 6 [ ] [ ] [ ] 2 Members 4-6 Members [ ] [ ]

10. Time of delivery at your door step: Before 6.a.m After 8.a.m [ ] [ ] [ ] Pm [ ] Before 7 a.m. [ ]

11. Time you expect to be delivered: Am 12. Time spent on Reading this paper: 15 Min [ ] 30 Min [ ] [ ]

1Hr. [ ]

2 Hrs. [

More than 2 hours

13. If you select your Newspaper based on the following criteria, please indicate your priority: No. of pages [ ] Quality of printing [ ] Price [ ] [ ] Language [ ] Quality of paper used No. of color pages [ ] Coverage [ ]

73

14. Opinion about: Very good Bad Print quality: Language: Coverage Regional State National International Sports Business Edit page [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

The New Indian Express Good [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Average [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

Tender/Advertisement

15. Please comment about the regular Supplements: Very Good a) Science Express: b) Youth Express: [ ] [ ] Good [ ] [ ] [ ] No [ ] [ ] [ ] [ ] [ ] Dont Increase Vijaya Karnataka Deccan Herald Times of India [ ] [ ] [ ] [ ] Average [ ] [ ] [ ] Bad [ ] [ ] [ ]

c) Sunday Magazines [ ] Yes [ ]

15. Are you happy with the cover price of Rs. 3.50/16. Your suggestion on cover price increase: Increase Prajavani Udayavani The Hindu 17. Other dailies you subscribe for:

74

18. Are you aware Indian express groups Kannada paper is Kannada Prabha? Yes Daily Only on Sunday [ ] [ ] [ ] No [ ] 19. How frequently you read Kannada Prabha: Only on Friday [ ] Occasionally [ ]

20. Pleas let us know, whether you wish to have exclusive supplements on the following. Very much necessary Local News: Original News: [ ] [ ] Necessary [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] Not necessary [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

Business News: [ ] Sports news: [ ]

Entertainment: [ ] Women: [ ]

Career/Job market:

Children (Below 15 yrs)[ ] [ ] Youth (15-19 yrs): Consumer: Modeling/Fashion Life styles: Shopping guide: [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ] [ ]

24. Please indicate the size in which you would prefer the supplements: Broad sheet [ ] [ ] 25. Your all opinion about the paper. Please furnish in brief: 26. Over all opinion about the paper. Please furnish in brief: Tabloid [ ] Magazines size

75

27. Among Kannada daily newspapers, which one would you like to subscribe for? Please rank on a scale of 1 5. (1highest preference, 5- lowest preference)

NEWSPAPER RANK Samyukta Karnataka Prajavani Vijay Karnataka Udayavani Kannada Prabha
28. Do you subscribe for any other language newspaper? Yes ____ No ____ If yes, please specify the name ________________________________ 29. For the following criteria, please indicate your ranking on a scale of 1 5, for selecting a newspaper. (1- highest preference, 5- lowest preference)

Particulars Number of pages Price Quality of Printing Quality of news item Quality of paper used Quality of articles Language Coverage and reach Local news Advertisements Different kinds of supplements Delivery time Number of color pages

Rank

76

30. Are you satisfied with the price structure of Kannada daily newspapers? Yes ____ No ____

31. Are you satisfied with the information published in Kannada daily supplements? Yes Supplements ____ Very No ____ Not Necessary

Much Necessary

Necessary Entertainment Women Job Market Children ( Below 15 Yrs) Youth (15-22 yrs) Fashion & Life style Shopping Matrimonial Real Estate / Auto Sales Education News Horoscope Health Care Science Technology Societal articles

&

Concern

31. Please give your opinions to improve the quality of Kannada daily newspapers: _______________________________________________________________ _______________________________________________________________

77

_______________________________________________________________ _______________________________________________________________ THANKYOU FOR YOUR COOPERATION

Date: Place: Signature

78

BIBLIOGRAPHY AMERICAN ENCYCLOPAEDIA BRITANICA ENCYCLOPAEDIA JOURNALS MAGAZINE- INDIA TODAY MASS MEDIA AND LAW IN INDIA B.MANNA THE NEWSPAPERS, ITS PLACE IN DEMOCRACY By: DUANE BRADELY THE PRESS- M. CHALAPATHI WORLD BOOK OF ENCYCLOPAEDIA

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