Whirlpool

ABOUT WHIRLPOOL CORPORATION Whirlpool Corporation is a leader of the $120 billion global home appliance industry. Our appliances are marketed in nearly every country around the world. Whirlpool manufactures appliances across all major categories, including fabric care, cooking, refrigeration, dishwashers, countertop appliances, garage organization and water filtration. The Whirlpool brand is the world's No. 1 global appliance brand. OUR VISION Every Home Everywhere with Pride, Passion and Performance Our vision reinforces that every home is our domain, every customer and customer activity our opportunity. This vision fuels the passion that we have for our customers, pushing us to provide innovative solutions to uniquely meet their needs. Pride... in our work and each other Passion... for creating unmatched customer loyalty for our brands Performance... that excites and rewards global investors with superior returns We bring this vision to life through the power of our unique global enterprise and our outstanding people... working together... everywhere. OUR MISSION Everyone, Passionately Creating Loyal Customers for Life Our mission defines our focus and what we do differently to create value. We are a company of people captivated with creating loyal customers. From every job, across every contact, we will build unmatched customer loyaltyone customer at a time. OUR VALUES Our values are constant and define the way that all Whirlpool Corporation employees are expected to behave and conduct business everywhere in the world. Respect We must trust one another as individuals and value the capabilities and contributions of each person. Integrity We must conduct all aspects of business honorably ever mindful of the longtime Whirlpool Corporation belief that there is no right way to do a wrong thing. Diversity and Inclusion We must maintain the broad diversity of Whirlpool people and ideas. Diversity honors differences, while inclusion allows everyone to contribute. Together, we create value. Teamwork We must recognize that pride results in working together to unleash everyones potential, achieving exceptional results.

Spirit of Winning We must promote a Whirlpool culture that enables individuals and teams to reach and take pride in extraordinary results and further inspire the "Spirit of Winning" in all of us.

Strategy - Brand-Focused Value Creation

STRATEGY EXECUTION

What truly distinguishes Whirlpool Corporation is our commitment to building strong brands and a loyal consumer base. Around the globe, our customers trust Whirlpool to make their lives easier. Everything we do contributes to building unmatched levels of loyalty to our brands through lifelong relationships with our customers. We are committed to our brand value-creation strategyfocusing on innovation, cost productivity, product quality and consumer value. We continue to improve our global operating platform to ensure we are the best-cost and best-quality appliance manufacturer worldwide. Our supply chain has been transformed to better deliver products to trade customers and consumers. And we are seeing the benefits of these actions today through a stronger network, increased efficiencies and timely deliveries. Our focus now, and in the future, is on more than just creating great products. Were focused on maximizing the benefits of our worldwide network of resources, which is unmatched in the industry. Were creating better, more innovative products that improve consumers' livesin and around the homeeach and every day. And were committed to being an agile, global consumer products company that creates value through our brands and innovations. We know that our compelling and growing brands, fueled with innovation, attract and retain loyal customers for life.

Innovation - Unique and compelling consumer solutions

Whirlpool Corporation firmly believes innovative thinking comes from everyone, everywhere. Nearly 10 years ago, we launched a worldwide effort to instill innovation as a core competency throughout the entire organization. Since then, Whirlpool employees worldwide have participated in and contributed to innovation-related activities

resulting in new ideas, products and services; thus delivering real value to consumers in ways never before seen in either the company or the home appliance industry. Focused on embedding innovation as a core competency, Whirlpool Corporation has made a long-standing investment to build this competency. This investment includes redesigning business processes, training thousands of employees, building an innovation management system and changing the culture of the company. Innovation attracts consumers to our wide portfolio of brands; however it also offers a sustainable competitive advantage. In 2007, Whirlpool Corporation generated more than $2.5 billion of worldwide revenue from product innovationswell exceeding projected targets for the yearand the robust pipeline of $4.5 billion will allow for continued growth over time.

GLOBAL CONSUMER DESIGN

Learn about our design vision, culture and innovation processes. Experience the creativity and depth of research and analysis that accompanies design and product development. Inspiring design projects, concepts and real products are all part of a strategy to deliver outstanding products to the marketplace. Cutting-edge design, innovation and technological excellence are hallmarks of our work. A constant investment in design is proof of our confidence that well designed products make an enormous difference to the lives of our consumers. Whirlpool Corporation a multicultural team of designers, usability experts, anthropologists, behavior psychologists, color experts and interactive designers. Whirlpool Corporation's Global Consumer Design Studios are based in four locations - North America, Mexico, Europe and Asia - reflecting strong connections with the Companys global vision Every Home, Everywhere and its truly global approach to design. Global Consumer Designs four design centers are led from Whirlpool Corporation's headquarters in Benton Harbor, Michigan in the U.S. Monterrey: Northern Mexicos largest city Benton Harbor: purpose-built facilities at the company headquarters, close to Chicago Cassinetta: located in Northern Italy, close to Milan, a hub for design and fashion New Delhi and Shanghai: bridging two of Asias centers of gravity OUR PHILOSOPHY Innovation is the life-blood of Whirlpool Corporation's brands namely, Whirlpool, Bauknecht, Ignis, Laden and Polar in Europe and Global Consumer Design is dedicated to developing projects that promote a diversity of ideas, independent thinking and above all, innovation. Global Consumer

Design acts as an open conduit for influences into the company, and a catalyst for innovation and cultural

change. Taking a global but local approach, Global Consumer Design tests the relevance of its design vision and concepts to reflect local influences and market diversity. Projects are driven by innovation, yet they are also balanced by understanding emerging consumer trends, analyzing consumer experience and seeking out reallife insights. INTRODUCING WHIRLPOOL CORPORATIONS BRAND STUDIOS The Brand Studios envision and deliver powerful product experiences for our brands. Simply speaking, it's where everything comes together: brand strategy, industrial design, graphics and interaction design....with the outcome being winning products that drive business results. Additionally, each Brand Studio plays a major role in defining both the architecture and visual identity of its brand together with the business leadership team. Brand Studios are medium-sized teams typically comprised of experts in design and product development.

WHIRLPOOL QUALITY - OUR PROMISE TO OUR CUSTOMERS Whirlpool Corporation is committed to building products that consumers around the world can depend on to meet their daily needs. This commitment to quality begins in the concept stages and continues throughout the lifetime of the appliance. The result of these efforts is a sustainable and competitive advantage for the company. Globally, Whirlpool Corporation manufactures products using principles of lean manufacturing and operational excellence to ensure continuous improvement of processes and to produce products that meet the company's high-quality standards. At Whirlpool, there is a constant focus on seeking out new and unique ways to improve the function, performance and sustainability of our products.