JuxtConsult India Online 2007 Main Report

India Online 2007
India Online 2007
Main Report
The Melting Continues…

© copyright JuxtConsult
Table of Content
Introduction to India Online 2007...................................... 1
India Online 2007 Reports ............................................... 2
Methodology ............................................................... 4
Executive Summary ...................................................... 9
Key Findings ..............................................................11

Estimation of Urban Internet Users in India .........................22
Detailed Findings
Reading the Graphs & Tables ..........................................28
Penetration & Growth since 2005.....................................30
Demographic Profile of Net Users.....................................31
Socio-Economic Profile .................................................38
Economic Profile.........................................................43
Net Usage Status.........................................................48
Net Usage Dynamics.....................................................54
Preferred Net Activities ................................................68
Most Used Websites .....................................................84
Most Used Offline Media Brands..................................... 105
Response to Online Marketing Stimuli.............................. 109
Offline Brands Recalled .............................................. 110
Segment Wise Detailed Tables ...................................... 111
Appendix ................................................................ 202

India Online 2007
India Online 2007

The India Online 2007 study is not just an annual update over the
previous year's India Online 2006 study, but rather a continuation of
JuxtConsult’s efforts to keep improving the quality of the study every
year. The improvements made in the study this year not only involve
further strengthening of the research methodology but also enhancing
the coverage of the information, especially in the emerging areas of
internet usage in the country like blogging, social networking and
language website usage.
Accordingly the India Online 2007 set of reports will not only provide
you the most recent estimates on the Internet user-ship, its growth and
penetration in India but will also give you an 'insightful' understanding
of the current net usage behavior and preferences of various kinds of
online Indians.
Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

surveys, one offline and one online to complete the study this year as
well. However, the sample size for the 'land' survey (which is used to
estimate the size of internet using population in urban India) was
almost doubled this year to further improve the coverage among the
various population strata in urban India. The land survey, conducted
during April 2007, covered 10,000 households across 31 cities of various
sizes across all the four regions of the country.
The 'online' survey was conducted among 3 of the most popular and
generic portals in India, with the focus on capturing the in-depth net
usage behaviors and preferences of online Indians. This survey was
conducted by JuxtConsult between April-May 2007 and over 14,200 in-
depth and usable responses were collected and analyzed for final
reporting.
The key information included in the various reports cover the

demographic and socio-economic profiles of the net users, their
ownership of household assets, the source and place of their access to
internet, net usage dynamics, preferred online activities, website
preferences for over 20 key online activities, online buying behavior
and spends, response to online marketing stimuli, offline media
preferences, and much more.
In sum, what you get in India Online 2007 you are unlikely to get
elsewhere:
X Highly credible estimate of internet using population in urban India

X Key insights on various aspects of internet usage in India
X An understanding of online Indians as 'consumers' and not just as
faceless net users
X How to reach these online consumers on the net, as well as through
the offline mediums
X Preferred 'user shares' of key online brands in 21 different online
activity categories
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Main Report
India Online 2007

Reports
Main Report
X Overall Status and Usage of Internet in India
User Segment Supplementary Reports

X Women on the net
X Youth on the net (teenagers and young adults)
X Net users by their socio-economic (SEC) profile
X Students on the net
X Corporate employees on the net
X IT professionals on the net
X Heavy Online Spenders on the net
X Bloggers on the net
X Car owners on the net
X Two-wheeler owners on the net
X Mobile phone owners on the net
X Credit card owners on the net
X Net users by place of access (homes, place of work, cyber cafes)
X Net users by type of connection (broadband, dial-up)
X Net users by town population size (10 lakhs plus, 5-10 lakhs, 1-5
lakhs, Below 1 lakh)
X Net users by town market size (metros, urban uptowns, emerging
towns, others)
X Net users as financial investors
X Vernacular language net users
Category Supplementary Reports:

(Comparative profiling of top 5 websites)
X Online shopping
X Emailing
X Instant Messaging
X Job search
X Matrimony
X Info search - English
X Info Search - Local language
X Online travel
X Social networking/communities
X Friendship / dating
X Online news
X Financial info/news
X Online share trading
X Cinema content
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India Online 2007
X Sports content
X Online music
X Online games
X Online real estate
X Mobile content download
X Astrology
X Online learning/education
Note - All supplement reports are subject to sufficiency of sample

responses. Demographic segment-wise details by gender, age, SEC
classification, region and place of net access are included in each of
the reports as appendix tables.
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Methodology
In order to derive highly robust and authentic estimates of the current
user-ship of Internet in India, and draw out a truly representative
internet usage behavior patterns, we at JuxtConsult keep improving
and refining our research methodology for the India Online study every
year. In 2007, we have again brought in two significant improvements:
X We have increased our land survey sample base to 10,000 (from

5,500 last year) and the coverage of the number of cities to 31
(from 21 last year). The distribution of these 31 cities continues to
be well spread across the 4 regions of the country. But more
importantly, in terms of coverage of towns by their population size,
we dug deeper this year and covered all town classes that have
population of 20,000 individuals and above.
X Further, to better capture the internet usage across all types of

socio-economic classes (SEC) in urban Indian, we allocated equal
sample quota among the 5 broad socio-economic classes A, B, C, D
and E across various zones within a town, and then across the town
classes and regions. To correct for and put back the real
representation of the socio-economic classes (and not equal
representation) during the data processing stage, we incorporated
the appropriate SEC 'weights' derived from the actual urban
population statistics from authentic Government sources (National
Sample Survey Organization and Census of India).
These two refinements in the sampling methodology ensured that this

year we get an even better representation of various types of internet
users in urban India.
Like last year, this year again we conducted both a land survey and an
online survey separately, with the focus of the land survey being on
estimating the size of the internet using population in urban India, and
that of the online survey on capturing the net usage behavior and
preference patterns. The two surveys had some common questions on
demographic profiles and net usage behavior to help us link up the two
sets of data at the processing stage.
The land survey

The objective of the land survey was two fold. First, to help us
estimate the internet user-ship in urban India, as with a land survey we
could cover both the user and non-user population of the internet in a
representative way. The other objective was to derive relevant
demographic 'multipliers' from this survey which could then be applied
to the internet usage data collected in the online survey.
The use of these 'individual' level multipliers helped us make the online
survey findings 'representative' of the entire urban online population
and not just of those who are more likely to fill up an online surveys
(because of factors like convenience of access, regularity of usage,
attractiveness of the incentive prize offered for filling the survey,
etc.).
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India Online 2007
The land survey undertaken this year was again a household level
survey, conducted across 10,000 households in 31 cities spread across
all regions of India. The survey was undertaken and completed
between mid-April to early-May 2007. Care was taken that all relevant
classes of towns with population size of over 20,000 individuals were
covered and surveyed across each of the 4 regions of the country.
Within a city, 5 geographical locations were chosen, one each in the
north, south, east, west and central parts of the city. From each
location within a city an equal number of households from the five
socio-economic classes A, B, C, D, and E were surveyed.
The cities where the land surveys were conducted and the size of the
sample data collected from each of these cities are as follows:
Table 1: Detailed sample base distribution of the land survey
Region City/ Town City Class Sample Size City Class
North Delhi 10 lakh + 401 10 lakh +

Kanpur (UP) 10 lakh + 297 10 lakh +
Ludhiana (Pun) 10 lakh + 302 10 lakh +
Patna (Bih) 10 lakh + 303 10 lakh +
Allahabad (UP) 5 lakh – 10 lakh 298 10 lakh +
Ajmer (UP) 1 lakh – 5 lakh 314 10 lakh +
Bhadohi (UP) 50 K – 1 lakh 299 5 lakh - 10 lakh
Muradnagar (UP) 50 K – 1 lakh 300 5 lakh - 10 lakh
Sohna (Har) 20 K – 50 K 307 5 lakh - 10 lakh
West Mumbai (Mah) 10 lakh + 399 5 lakh - 10 lakh
Ahmedabad (Guj) 10 lakh + 404 5 lakh - 10 lakh
Pune (Mah) 10 lakh + 300 5 lakh - 10 lakh
Rajkot (Guj) 5 lakh - 10 lakh 301 1 lakh – 5 lakh
Dewas (MP) 1 lakh - 5 lakh 303 1 lakh – 5 lakh
Hinganghat (Mah) 50 K - 1 lakh 307 1 lakh – 5 lakh
Mhowgaon (MP) 20 K - 50 K 296 1 lakh – 5 lakh
Katol (Mah) 20 K - 50 K 276 1 lakh – 5 lakh
East Kolkata (WB) 10 lakh + 398 1 lakh – 5 lakh
Guwahati (Ass) 5 lakh – 10 lakh 299 50 K – 1 lakh
Bhubneshwar (Ori) 5 lakh – 10 lakh 303 50 K – 1 lakh
Raniganj (WB) 1 lakh – 5 lakh 300 50 K – 1 lakh
Bhatapara (Chat) 50 K – 1 lakh 252 50 K – 1 lakh
Champa (Chat) 20 K – 50 K 292 50 K – 1 lakh
South Chennai (TN) 10 lakh + 407 50 K – 1 lakh
Bangalore (Kar) 10 lakh + 406 20 K - 50 K
Hyderabad (AP) 10 lakh + 410 20 K - 50 K
Mysore (Kar) 5 lakh – 10 lakh 329 20 K - 50 K
Kozhikode (Ker) 1 lakh – 5 lakh 300 20 K - 50 K
Nellore (AP) 1 lakh – 5 lakh 300 20 K - 50 K
Cheruvannur (Ker) 50 K – 1 lakh 294 20 K - 50 K
Edapaddi (TN) 20 K – 50 K 305 20 K - 50 K
Total 10,002 Total (31)
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To check for both the 'regular' as well as 'occasional' usage of the

Internet, at each of the 10,002 households contacted it was queried:
X If any member of the household use the Internet 'at all' from
anywhere (home or any location outside)? And
X If any member of the household use the Internet ‘at least once a
month’ from anywhere (home or any location outside)?
Some further questions related to the specifics of demographic profile

of the head of the household, their knowledge of English, computer
usage, and asset ownership of the household were also asked from the
respondent. The usage of computer and Internet was separately
checked for each member of the household from the respondent.
The above information about the head of the household, especially

their education and occupation profile (thereby identifying their socio-
economic or SEC classification) together with the town size class and
region were used to link up to the similar authentic Government of
India data to estimate the Internet user-ship as well as to generate the
appropriate 'multipliers' that were to be applied to the data collected
from the online survey.
The online survey

The online survey was used to collect the in-depth information on
internet usage patterns and other media usage patterns among the
various types of net users. This was done through a 'large-scale' online
survey conducted between end-April to mid-May 2007 among the users
of three of the biggest and most generic portals in India, namely Yahoo,
Rediff and Google.
On one end, the email properties of Yahoo, Rediff and Google (Gmail)
were used through online survey campaigns to target the widest
possible base on internet users in a random manner and collect
responses (as these three email portals together cover almost all email
users with a personal email id in the country). At the same time, to
cover for whatever may have got missed out in these survey campaigns
on email portals, a parallel 'contextual search' based survey ad
campaign was run using Google AdSense.
All the survey campaigns were paid for and officially run by these
portals among their users. The overall online survey campaign used a
combination of banner ads, e-mailers and contextual search ads
through these portals.
The online survey was conducted using an e-questionnaire segmented

into three sections. The questionnaire was pre-tested and timed to take
approximately 15-20 minutes for a respondent to complete depending
on the speed of comprehension and answering of the questions. The
questionnaire was structured and designed to reduce the level of
'respondent fatigue' to an extent that was practically possible.
In this year's study, the information area coverage (in the online
questionnaire) was also enhanced and fine tuned somewhat to keep
abreast with the changing and evolving Indian online space:
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India Online 2007
X The net usage behavior and preferences of new phenomena like

blogging, social networking and language content checking were
included.
X In terms of capturing website preferences, 6 more online activity
categories were included this year to take the coverage to 21
categories. The new categories added were instant messaging, real
estate, online info search engine in local languages, astrology,
online share trading and online learning/education.
X The question about 'blogging' was fine tuned to segregate usage
behavior between only reading blogs, posting comments on blogs
and having a blog site of one's own.
In the online questionnaire, a response format of 'clicking' a single or

multiple options among the various given options was used for most
questions. For each of these questions it was also possible for a
respondent to answer 'none' or 'any other'. However, wherever the
respondents were asked to give preferences for websites or brand
names, only a text box was provided for them to type the name on
their own (or type 'none' if not applicable). This was done to ensure
that all such recall and actual usage preference responses were
solicited 'unprompted'.
Further, to enlist complete and sincere responses, an incentive of a

significant cash prize was also announced for one selected respondent
to be given at the end of the survey.
Over 26,000 unduplicated and clean responses were collected from the
online survey campaign in about 3 ½ weeks time. Of these, all 26,000
responses were complete on user profiles and their net usage behavior
information. Around 14,200 responses were complete in all aspects,
including various online activities undertaken and website preferences.
Thus, the responses from the three sections of the online survey have
different valid sample bases and have been reported accordingly.
All the usable responses after data cleaning were then collated,
crosschecked and processed for tabulation and analysis. While doing the
tabulation, any errors and spelling mistakes in typing of the brand
names, etc. by the respondents were carefully corrected.
Finally, the appropriate weights (multipliers) as derived from the land

survey were incorporated into the usable online survey responses to
make them more 'representative' of the entire urban online population.
Further, for questions that asked for preferred websites names, to
remove the possible 'source' bias towards any specific generic portal
among the three generic portals used, an 'equalization' correction
factor was also incorporated.
The net result was the compilation of the latest, highly authentic and
representative database on the Internet habits and website preferences
of online Indians. This database was then used for making 'insightful'
analysis and conclusions as contained in the various reports of the India
Online 2007 study.
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Last but not least, in this year's reports we have brought in the
presentation of the 'changes' in the usage behavior and preferences vis-
à-vis the last year. Wherever relevant, these changes have been
presented graphically along with all the current year's data charts,
graphs and tables.
Note - Because of a deeper and more robust coverage of internet usage

among the smaller towns (down to 20,000 population town classes),
and among all the socio-economic classes in this year's land survey,
there is likely to be an element of 'correction' seen in this year's data
(as compared to the previous year's). These corrections are likely to be
more visible in some of the demographic, socio-economic and economic
profile of online Indians. The correction factor may also apply, though
assumedly not to the same degree, to the current year's data on net
usage behavior and website preferences.
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India Online 2007
Executive Summary
Internet usage in India continues to grow at a slow but ‘steady’ pace.
User-ship has grown by a healthy 28% to reach 30.32 million. From a
practical point of view, 20 million internet users (or 2 out of every 3
online Indians) are on the net daily.
The added new users are more peripheral, ‘occasional’ internet

users. Occasional users now form 17% of all Internet users (5.15 million)
and not just 7% (or 1.65 million) as in the last year.
The melting of the large demographic segment continents (skews)

continue. The internet user and usage patterns are increasingly
flattening out more and more. Smaller towns are accounting for as
much internet user base as large or mid-size towns. Usage among lower
SEC groups is gaining hold. Below 19 years and above 35 years olds are
also adding to the bandwagon.
The ‘purchasing power’ shows upgrading. The economic profile of the

‘regular’ internet users shows an improvement at the overall level.
Proportion of users with Rs.10,000 plus monthly household income has
gone up noticeably. More cars, credit cards and popular household
assets are being owned compared to the last year. Two thirds of the
regular internet users at individual level (and one third of the internet
using households) own a computer of some kind at home.
Growth got fuelled more by home-based usage this year. If last year’s
growth was driven more by the spread and increased usage from cyber
cafes, this year’s growth had got fuelled more by the increased usage
from homes.
High broadband penetration not really delivering ‘high-speed

connectivity’ experience yet. Broadband has become the main source
of internet connectivity among the majority of regular online Indians.
However, with complaints like ‘slow opening of websites’ and
‘difficulty in getting connected to the net’ still widely prevalent, it
appears that a large part of the available broadband connectivity is not
really true ‘high speed’ broadband connectivity in practice.
Stagnation of cyber café has been the most disappointing

phenomenon of the year. The access of internet from cyber cafes has
not only stagnated at around 47% reach, but the fact that only less than
2% of regular internet using population accesses the net exclusively
from a cyber café indicates its ‘secondary usage’ nature and a real
cause of worry from the perspective of rapid growth of internet usage
in India in the near future.
Networking and Entertainment activities are the biggest gainers in

popularity. Communication, networking and entertainment activities
stand out as the more popular online activities, with the biggest gains
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in usage accumulated by social networking, matrimonial search and

dating and friendship activities.
Online buying grows by 76% over the last year. The online buyer base
has become 10.8 million strong, representing a 76% growth over the last
year’s base of 6.15 million. Interestingly, online travel bookings
overshadows online buying of all other products put together.
Yahoo is the most recalled online brand but Google is the most used
one. Yet it is neither Yahoo nor Google but Orkut which shows the best
recall-to-usage conversion ratio.
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India Online 2007
Key Findings
Its ‘walking’ alright now….the ‘running’ will only follow
Internet usage in India continues to grow at a slow but steady pace,

both in ‘spread’ and ‘depth’. If there are no visible signs of any
sweeping or far-reaching growth on the horizon yet, there are no
indications of any slowdown either.
If the overall internet using population in urban India grew by 22%

during April 2005 - April 2006 to reach 23.6 million, then it has grown
by a healthier 28% between April 2006 and April 2007 to reach 30.32
million now.
Table 2: Growth in Internet users in urban India
2007 2006 Growth

Total internet using urban households 12.75 mn 11.20 mn 14%
Average internet users per urban
1.97 1.96 1%
household
Internet using urban individuals
25.17 mn 21.95 mn 15%
(regular)
Internet using urban individuals
5.15 mn 1.65 mn 212%
(occasional)
Total internet using urban individuals 30.32 mn 23.60 mn 28%
The ‘steady’ pace of growth in internet usage over the last two years is
also indicated by the fact that the proportion of regular internet users
with over 2 years of internet usage experience has remained constant
at around 62% - 63%.
Of the total 30.32 million urban internet users, 25.17 million (83%) are
the ‘regular’ users who log on at least once a month and the balance
5.15 million (17%) are the ‘occasional’ users who use the internet with
a lesser frequency than that. From a practical point of view, 20 million
internet users (or 2 out of every 3 online Indians) are on the net daily.
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Graph 1: Current Status of Internet Usage in Urban India
Current Internet Usage
All Internet Users

30.32 million (100
Use less than once a month Use at least once a month
Occasional Users Regular Users

5.15 million (17%) 25.17 million (83%)
Non-Daily Regular Users Daily Users

5.16 million (17%) 20.01 million (66%)
At 30.32 million, the penetration of Internet among the urban Indians

stands at 9% now. Assuming a marginal usage of a couple of millions in
the rural areas as well (taking the total number of internet users in all
of India to 33 million), the all-India level penetration of internet usage
would be around 2.8% or so 1.
The added new users are more peripheral, ‘occasional’ internet

users
The 28% growth in internet user-ship this year is accounted for more by
growth in the base of ‘occasional’ or ‘fringe’ users rather than that of
the ‘regular’ users. As can be seen from table 1, while the base of
regular users grew only by only 14%, the base of occasional users grew
by 212%.
Occasional users now form 17% of all Internet users (5.15 million) and
not just 7% (or 1.65 million) as in the last year. However, this increase
in the base of occasional users cannot be entirely attributed to the new
users getting added in last one year and some of it may actually be a
result of ‘methodology correction’. As indicated in the methodology
section, this year JuxtConsult improved its coverage of internet usage
in smaller towns and among the lower SEC groups. Accordingly, some of
the increase in base of occasional users may actually be a result of
better capturing of these ‘fringe’ internet users in this year’s survey as
compared to the last year’s survey.
1
The penetration figures have been calculated assuming the total current
population of India at 1.2 billion and the total urban population at 336 million.
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India Online 2007
However, despite the ‘correction’ bit, the slowdown in the growth

momentum of the ‘regular’ internet users is clearly visible. While their
base grew by 26% last year (adding 4.55 million users), it grew by only
15% this year (adding 3.22 million users).
Graph 2: Growth of ‘Regular’ Internet Users
30
15%
25
Million Users 26% 25.17
20
21.95
15 17.40
10
2005 2006 2007

Regular Users
The melting in the pot continues….and the soup is thickening
Internet usage patterns are gradually flattening out more and more:
X If 50% of all internet users came from the top 8 metro cities last
year, only 37% of them come from these cities now. On the other
hand, if the ‘evolving’ mid-size cities account for another 30% of
them, then the ‘emerging’ smaller towns accounts for the balance
33% of the internet using population.
X Similarly, if the 19-35 years age groups accounted for 3 out of 4

internet users (76%) last year, then they account for 2 out of 3
internet users (67%) now.
X In terms of socio-economic classification (SEC), if 2 out of 3

internet users (66%) came from SEC ‘A’ and ‘B’ classes last year,
then only about 1 in 2 internet users (56%) come from these classes
now.
X If only 1 in 4 internet users (24%) was ‘head’ of the household till

last year, almost 1 in 2 of them (47%) are ‘head’ of the households
they represent.
X If 21% of all internet users came from ‘IT’ functional background

last year then a noticeably lower 17.5% of them come from this
functional background now.
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Table 3: Top 10 cities by contribution to Internet user-ship in urban

India
Rank City % of Regular Regular Regular

Internet Users Internet Users Internet Users
(in millions) as % of
Population
1 Delhi & NCR 11.90% 3.00 25%
2 Mumbai &
9.80% 2.47 17%
Suburbs
3 Bangalore 6.40% 1.61 37%
4 Hyderabad &
5.40% 1.36 36%
Secunderabad
5 Chennai 4.20% 1.06 24%
6 Kolkata 3.30% 0.83 18%
7 Pune 2.50% 0.63 24%
8 Ahmedabad 1.60% 0.40 11%
9 Lucknow 1.30% 0.33 14%
10 Coimbatore 0.90% 0.23 24%
Their ‘purchasing power’ has upgraded
Despite a deeper spread of internet usage among the smaller towns and
lower socio-economic class households the economic profile of the
‘regular’ internet users shows an improvement at the overall level. May
be the SEC profile of a household has stopped being a good indicator of
a household’s economic and consumption status.
X The proportion of internet users with Rs.10,000 plus monthly

household income (MHI) has gone up +13% to account for 62% of all
internet users.
X The ownership of cars among them have gone up +5% to reach 28%.
X Credit card ownership has increased +7% to reach 34%.
X Nine out of 10 regular internet users have taken up a loan of some
kind.
X Ownership of most of the household assets has also gone up among
the regular internet users, as indicated by the table below.
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India Online 2007
Table 4: Ownership of popular household assets among online urban

Indians
Household Asset % Owning % Increase in

in 2007 Owning Penetration
in 2006
Computer/Laptop 66% 49% 17%
Credit Card (in the household) 35% 27% 8%
Debit Card 52% 45% 7%
Microwave 24% 19% 5%
Air Conditioner 25% 20% 5%
Mobile Phone 90% 85% 5%
Fridge 75% 71% 4%
Medical Insurance/CGHS 33% 29% 3%
Color TV 92% 90% 3%
Washing Machine 57% 55% 2%
Life insurance 61% 59% 1%
Mutual Funds 22% 23% -1%
Landline Phone 62% 64% -2%
Cable TV connection/DTH 72% 77% -5%
Home (House) 58% 68% -10%
Chit Fund Deposits 7% 27% -20%
It is interesting to note here that two-thirds (66%) rather than half

(49%) of the regular internet users have a personal computer / laptop
at home. With an average internet user-ship of 2 per household, every
third internet using household (33%) has a computer at home.
Further, it is seen that the ownership of a house and of cable TV show a

decline, maybe as a result of better coverage of smaller towns and
lower SEC groups in the survey.
Growth got fuelled more by home-based usage this year
If last year’s growth was fuelled by the spread and increased usage
from the cyber cafes, then this year’s growth has got driven by the
increased usage of internet from homes. The usage of internet from
homes has gone up +19% to reach 59%.
However, place of work (office, school, colleges, etc.) still continues to

be the single largest place for accessing internet at 78% (up +16% over
the last year’s figure of 63%).
The most disappointing phenomenon during this year has been the near
stagnation of the cyber cafes as a place of accessing internet. Its usage
has gone up only +1% to reach 47% this year.
An even bigger worry about the usage of internet from cyber café is the
fact that only 1.4% of the regular internet using population is accessing
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the net ‘exclusively’ from a cyber café. This indicates that the
relevance of cyber cafés is only ‘secondary’ in nature as of now. This
could really throw the spanner in the wheel of rapid growth of internet
usage in India, as in a country like India the large-scale (mass)
accessibility and affordability of computer at self-ownership level may
still be a long way away.
Graph 3: Current Status of Internet Usage by Place of Access
Internet Usage by Place of Access

Office – 78% Home – 59%
Office Only Home Only

59% 29% 12%
10%
8%
27%
Cyber Café Only

1%
Cyber Café – 46%
Broadband is reaching more and more online urban Indians
Broadband has become the main source of internet connectivity among

the majority of regular online Indians, including those accessing it from
homes.
At least 3 out of 4 regular internet users (77%) who access the net from
home now do so using some form of a broadband or superior connection
(up 14% points over last year’s broadband reach at homes). At least 74%
of office-based usage is also on broadband or superior connections (up
2% points over last year).
But despite the widespread usage of broadband connections, the

biggest problem faced on the net (by at least 2 out of 3 net users) is
the ‘slowness in opening of websites’. Almost 1 in 3 net users (35%) also
complains about the ‘difficulty in connecting to the net’ in the first
place. Therefore, it appears that a large part of the available
broadband connectivity is not really true ‘high speed’ broadband
connectivity in practice yet.
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India Online 2007
Virus, spy-ware, spam, junk mails, unsolicited ads and pop ups form the
other main area of irritants and problems faced on the net.
However, despite the technical glitches and the ‘unasked for’ irritants,
the frequency of accessing internet from homes has improved
noticeably. 84% of those accessing net from home do so ‘daily’. The
daily usage of internet from homes is now only marginally behind daily
usage from office which stands at 86%.
There has been no noticeable change in internet usage pattern by the

day-parts, either from homes or from the offices. Nor is the ‘weekend’
usage of the internet any heavier than its ‘weekday’ usage.
Net users are ‘heavier’ users of internet from home than of the
other mediums
Internet users who access the net from home tend to be relatively
‘heavier’ users of the internet as compared to the offline mediums (TV,
newspaper and radio).
Table 5: Duration of usage of Internet and offline mediums from home
Internet TV Newspaper Radio

Light Users (less than 1 43% 44% 46% 72%
hr. a day)
Medium Users (1-2 hrs. 35% 43% 41% 19%
a day)
Heavy Users (more than 22% 13% 14% 10%
2 hrs. a day)
However, in absolute terms, about half of the internet users continue

to be ‘light’ users of the medium, irrespective of whether they access
the net from home (43%) or from the office (45%). Regular internet
users are the lightest users of radio.
Two thirds of the internet users (67%) are also light users of computer
at home. On the other hand only one third of them (31%) are light users
of computers from office. Therefore, on a relative basis, net users
accessing the net from home spend a significantly ‘higher proportion’ of
their computing time doing net surfing than those who access the net
from office.
Networking and Entertainment activities are the biggest gainers in

popularity
Communication, networking and entertainment activities stand out as

the more popular online activities. In the list of the 10 most popular
online activities among the regular internet users, 5 fall in the domain
of communication and networking activities (emailing, instant
messaging, chatting, e-greetings and dating/friendship) and 4 of the
balance 5 fall in the domain of entertainment activities (news, sports,
music, and games).
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Table 6: Popularity of online activities (Top 10)
Rank Online Activity % % Increase

Undertaking Undertaking
in 2007 in 2006
1 Emailing 95% 94% 1%
2 Job Search 73% 53% 20%
3 Instant Messaging 62% 37% 25%
4 Check News 61% 53% 8%
5 Online Music 60% 48% 12%
6 Chatting 59% 49% 10%
7 E-greetings 58% 57% 1%
8 Check Sports 57% 35% 22%
9 Online Games 54% 35% 20%
10 Dating/Friendship 51% 27% 25%
When compared with the last year, the biggest gainers among the
online activities in terms of popularity of usage were social networking,
friendship and matrimonial activities. On the other hand, the biggest
losers in popularity in last one year have been local language content
websites.
Table 7: Online activities that gained maximum popularity
Biggest Gainers % % Increase

Undertaking Undertaking
in 2007 in 2006
Social Networking /
44% - 44%
Communities
Matrimonial Search 48% 15% 33%
Check Financial Info 46% 15% 30%
Check Real Estate Info 37% 11% 26%
Instant Messaging 62% 37% 25%
Dating / Friendship 51% 27% 25%
Biggest Losers
Search Work Related Info 49% 50% -1%

Check Health & Lifestyle Info 30% 32% -2%
Screensavers / Wallpapers 46% 48% -2%
Educational / Learning
48% 52% -4%
Material
Local Language Website
12% 42% -30%
Usage
The ‘rise’ of (social) networking and the ‘hype’ of blogging
If we combine social and professional networking together, then 56% of

all internet users undertake either or both of these networking
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India Online 2007
activities. However, social networking forms the larger part of this pie
with 29% of net users undertaking only social networking exclusively.
Further 4 out of 10 online Indians (41%) are also a member of some or

the online ‘community’. Alumni, Technology, Romance and
Relationships, Professional and Music communities are among the most
popular online communities.
Checking blogs which appeared to be a highly popular online activity in

last year’s survey seems to be an anomaly. Last year almost 85% net
users indicated that they ‘blogged’. We ourselves were not too sure if
this was correct and concluded that even if this was the case then a lot
of it might be just ‘reading’ blogs and that too as a result of ‘default’
blogging (as part of the info search process).
To clear this doubt, this year the question on blogging was more
specifically asked differentiating between reading, commenting and
owning blogs. This years findings clearly indicates that blogging still
remain only a ‘tertiary’ internet phenomenon, with only about 31% of
all internet users involved in blogging (may be last year’s very high
number was also because of lack of clarity and understanding of the
blogging phenomenon in respondent’s minds).
While 27% of all online Indians read or check blogs, 15% of them
comment on blog sites and only 7% of them have a blog site of their
own. That is, in effect 89% of all net users who are involved with
bolgging only read blogs.
Online travel booking overshadows online buying of all other

products put together
Overall 43% of all regular online Indian have bought online. In number
terms, this means a 10.8 million strong current online buyer base,
representing a 76% growth over the last year’s figure of 6.15 million.
Interestingly, a substantial 84% of the online buyers have bought a

travel product online. In comparison, only 56% of the online buyers
have bought a non-travel product online. In effect, it means that there
are only 14% online buyers who have bought other products but never a
travel product online. On the other hand, 44% of all online buyers have
bought only a travel product online and nothing else.
Yahoo is the most recalled online brand but Google is the most used
Yahoo once again emerges as the most top of mind recalled online
brand of all with 30% of all online Indians recalling it as the first online
brand coming to their minds. However, when it comes to actual usage
it is Google which emerges the frontrunner, piping Yahoo to the post,
with 29% of all internet users preferring to use Google the most among
all the websites.
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However, at the overall level it is neither Yahoo nor Google but Orkut
which shows the best recall-to-usage conversion ratio of 1.76.
Table 8: Overall popularity of websites (Top 10)
Rank Website Top of Mind Recall Website Usage/ Recall

Usage Ratio
1 Yahoo 29.80% 26.60% 0.89
2 Google 27.20% 29.30% 1.08
3 Rediff 11.50% 10.90% 0.95
4 Orkut 4.50% 7.90% 1.76
5 Gmail 2.90% 3.90% 1.34
6 Hotmail 1.60% 1.50% 0.94
7 Indiatimes 1.00% 0.90% 0.90
8 Contest2win 0.60% 0.30% 0.50
9 MSN 0.50% 0.40% 0.80
10 Naukri 0.50% 0.50% 1.00
In terms of specific online activities, both Yahoo and Google emerge as

the most popularly used websites for 14 of the 23 popular online
activities surveyed (7 each).
Table 9: Most popular websites for specific online activities
Online Activity Top Website % Prefer to YoY

Use Increase
Emailing Yahoo 53% 16%
Instant Messaging Yahoo 63%
Info Search – English Google 75% -2%
Info Search – Languages Google 74%
Job Search Naukri 37% -13%
Online Travel Makemytrip 17% 7%
Yatra 16% 16%
Online Shopping Ebay 34% -4%
Online News Yahoo 14% 4%
NDTV 12% -1%
Financial News & Info Google 13% 1%
Moneycontrol 13% 3%
Online Share Trading ICICI Direct 36%
Real Estate Info Google 17%
Magicbricks 14%
Matrimonial Search Bharatmatrimony 29% -4%
Shaadi 28% -5%
Dating / Friendship Orkut 36% 32%
Social Networking Orkut 64%
Online Games Yahoo 18% -13%
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India Online 2007
Zapak 17% 17%

Mobile Content Yahoo 14% -8%
Rediff 12% -10%
Online Music Raaga 22% 5%
Sports Content Espnstar 29% 5%
Cinema Content Yahoo 11% -2%
Astrology Yahoo 22%
Online Education Google 34%
Local Language Content Google 12%
Blog Site Google 21%
To sum up, while the usage of Internet has shown a slow but steady
growth in the last year, online buying, especially of travel products has
shown a tremendous growth.
Further, internet continues to be the ‘melting pot’ of the big Indian

middle ‘mass’ of urban consumers. However, the size of the pot itself is
currently becoming the biggest limiting factor in the future growth of
Internet usage in India. Accordingly, the call for breaking the barriers
of both software limitations (content, especially language content) as
well as hardware limitations (wider, speedier and affordable
connectivity and access to the net) continues.
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Estimation of
Internet Users in
Urban India
Depending upon the definition used of what constitutes an Internet
user, methodology used, and the quality of the underlying data, many
different estimates have been thrown up on internet user-ship in India
from time to time 2.
Therefore to ensure consistency in its own estimations at least,

JuxtConsult this year again continued with its unique and tried-and-
tested method of using a combination of ‘land’ survey at household
level to identify both users and non-users and an ‘online’ survey to get
Internet user’s detailed responses. To work out a methodologically
sound and technically correct sampling and estimation process,
JuxtConsult once again took the expert advice of Indicus Analytics, one
of the leading economic research firms in India.
However, there were a few key improvements brought in the

methodology this year in order to have a more accurate and
representative estimate of the internet user-ship in India. These
changes were:
X More in-depth representation of Urban India: As explained earlier

in the methodology section, this year our land survey went deeper
to bring in representation of all 20,000 plus population towns in
Urban India. This has in effect made the survey (and the estimate)
representative of over 1,350 towns in India. The sample selection
for the land survey was also done very carefully to bring in
representation of all four zones, maximum states and all 7 town
classes 3.
2
Why are the estimates from varying sources so different? There are many
reasons – differences in methods, orientations, and definitions, all contribute.
For instance who is an Internet user – is he / she one who uses the net at least
once a month? Or is a net user someone who uses it once a day? Also some
estimates are based on expected growth, where past growth is ‘proxied’ for
expected growth. It is evident that in the nascent stage of any industry, the
number of consumers grows exponentially in the initial stages, then grow
linearly, and then at a slowing rate. Blind use of past growth can therefore lead
to inordinately high and overly optimistic projections.
3
The town definitions and classifications were referenced from the 2001 Census,
where towns are classified basis their population into classes like: 20,000 to
50,000 population; 50,001 to 1,00,000; 1,00,001 to 5,00,000; 5,00,001 to
10,00,000; 10,00,001 to 30,00,000; 30,00,001 to 50,00,000 and Above
50,00,000.
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X Allocation of equal quotas for SEC 4 to avoided skew of lower SECs

in the sample: Many a time field interviewers find respondents
easily from lower SECs (being higher in proportion) for face-to-face
interviews. When one is trying to estimate incidence rate, it is
difficult to avoid this. Hence this year we decided to pre-set an
equal quota of all five SECs to avoid any kind of skewed
representation.
X Collection of household parameters at an Individual adult level:

In order to estimate internet users we went well beyond collecting
information to just know the internet user and non-user proportions
in the population. We further probed for the ‘characteristics’ of the
head of household and some of the other basic household
characteristics like total members in the household, their
demographic profiles and the household’s asset ownership.
We not only queried the respondent to provide ‘number of male

and females’, ‘household asset ownerships’ but also collected very
rich and relevant information on each of the adult member (12
years and above) in that household. Starting from gender; age;
educational and occupation characteristics; degree of proficiency
in speaking, reading and writing English; we finally collected ‘ever’
and ‘regular’ use of computer and internet at an adult member
level (12 years and above).
X Probability of Individuals not being reported as Internet user by

the respondent: We have been carefully analyzing the numbers
from our various surveys since 2005, telephonic survey for Internet
user incidence, off-line land survey, and the online surveys of
internet users. We have found from our various surveys that the
‘probability’ of an individual not being reported as internet user by
the other members of the household is about 15%. These
probabilities were also calculated for various groupings like
‘number of member in a household’, ‘town class’ and ‘SEC’ level.
Basis that we arrived at a ‘correction factor’ to take care of

probability of respondent’s lack of awareness about internet users
in the household. In this year’s estimation of internet using
population in urban India we have used this correction factor to
further improve our numbers. At the same time, to be consistent in
our estimation of the ‘growth’ in usage over the last year (and to
make this year’s data comparable with the last year’s data) we
have revised our last year’s estimates using the same correction
factor.
X Government of India data sources for universe estimates to

generate multipliers: Using data from the National Survey of
Savings and Income, National Sample Survey Organization’s large
sample employment survey, and district level detailed demographic
data from the Census of India, Indicus estimated the number of
4
Based on the education & occupational profile of the Chief Wage Earner
(the one who contributes maximum income towards monthly household
expenses), classifying the urban Indian households into 5 socio economic
classifications (SEC). Refer to appendix for the detailed SEC grid.
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Main Report
households across the SEC categories (A, B, C, D, and E) and further

broke it up to three town classes (less than 100,000 households,
100,000 to 500,000 households and greater than 500,000
households) for each of the geographical regions of the country.
Hereafter a household level ‘multiplier’ was constructed for each

of the household showing some varying combination of these three
factors (SEC, city class and region). This resulted in deriving 60
distinct household level multipliers (5 SEC * 4 Regions * 3 Town
Classes). These 60 multipliers (or weights) were then applied to the
individual level responses received on usage of ‘computer’ and
‘internet’ from our land survey.
In 2006 we had estimated the number of households with at least one

individual internet user to be 13.01 million, and the ‘regular’ individual
internet user population to be 21.4 million. This was based on the last
year’s land survey results.
However, after completing this year’s survey and comparing the two
year’s data we found that we had marginally over-estimated the
number of households that had an internet user in our last year’s
findings. We found this out only this year after observing our results
from a ‘deeper sample’ usage. The over-estimation is largely because
of the following phenomenon – the households that were located away
from large centers, and came under lower SEC and in low income areas
tended to have a lower likelihood of having internet users than we had
estimated last year. At the same time, we also found that especially
for internet users coming from the lower SEC and lower income
households, there was a much greater likelihood that the ‘other
members’ of their household may not know of their internet usage. The
individual multipliers therefore needed to be adjusted for this reporting
bias from households.
After making the ‘correction’ for these biases in our last year’s data,
the corrected and revised number for the year 2006 stand as: 11.20
million households with at least one individual internet user, and 21.95
million ‘regular’ individual urban internet users.
Table 10: A comparative view of the internet using population

estimates
2006 2007 Growth

(Revised)
Average users per household 1.96 1.97 1%
Internet using households (any member
11,200,000 12,753,417 14%
using from anywhere)
All internet users (any member using
23,604,301 30,322,734 28%
internet from anywhere)
Regular internet users (use internet from
21,952,000 25,167,869 15%
anywhere at least once a month)
Occasional internet users (use internet from
1,652,301 5,154,865 212%
anywhere but less than once a month)
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India Online 2007
X Therefore, we estimate the total ‘regular’ internet users in urban

India to be 25.17 million, where the regular users are defined as
those who use the internet at least once a month, which is also the
internationally accepted norm. The corresponding figure of regular
internet using urban Indians in 2006 is corrected to 21.95 from 21.4
million basis fresh household estimates. This indicates a 15% growth
in the number of ‘regular’ urban internet users between 2006 and
2007.
X Of the 25.17 million regular urban online users about 20.6 million
(81%) are males users and 4.5 million (19%) are females users.
X With a total of about 12.75 million estimated urban households

having one or more regular internet user, the average regular
internet users per household is 1.97.
X In addition to the 25.17 million regular users of internet, we

estimate that there are an additional 5.15 million ‘occasional’ users
of the internet in urban India (defined as those who use the
internet for less than once a month). This makes the total internet
using urban population to be not more than 30.32 million currently.
The occasional user base has grown 212% over last year.
X At 30.32 million urban users, the penetration of internet usage in

India is around 9% of the total urban population (our estimate of
total urban Indian population in 2007 is about 336 million). Even if
we assume and add another 2-3 odd million for rural based usage of
internet in the country, the total all-India penetration of internet
usage would range around 2.8% at best (assuming the total Indian
population in 2007 to be 1.2 billion).
The future outlook
Presence of a significant ‘occasional’ user base can be read as a sign of

people getting familiar with internet but not really finding a benefit
amazing enough to stick to it. Given the current scenario of 28% overall
growth and 15% growth in ‘regular’ internet users, we don’t see the
‘inflection point’ in internet usage growth coming in near future.
We definitely do not expect rapid growth in the near future, especially

when we consider the issues of current technologies, affordability, net
content, search engines and lingual issues? We feel that not much has
changed significantly at the ground level in the last two years for us to
really change our future outlook on projecting the growth of Internet in
India.
Though broadband connectivity is penetrating internet using homes

rapidly and creating much faster access to the Internet among the
existing users, its impact on getting news users into the market is still
in its nascence. Unless it becomes even more affordable and penetrates
deeper into the cities it is unlikely to be the ‘catalyst’ of any big bang
growth. In this regard the stagnation and declining relevance of cyber
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Main Report
cafes from a pedestal of a place for ‘mass access’ of internet usage has
been really disappointing and disheartening.
Similarly, the development of relevant language and local online

content, affordability or access to computers at home or at community
level (cyber cafes not withstanding), have still not reached a level of
significance where they can make such an impact.
Accordingly, keeping in mind all the ground level realties, we do not

see any reason to revise our future outlook and estimate. We do not
expect the urban internet user-ship in India to reach beyond the 50-55
million mark in the near future (say, 2010 or so), at least not until the
ground level factors turn around significantly and suddenly.
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Detailed Findings
27
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Reading the Graphs

& Tables
Current Year Age 13-18 years Age 19-24 years
Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
Current
0%
year base
All Users
Base: 25,060
Same series color as the current year
Change from graph, showing an increase of 5% in the
previous year proportion of 13 to 18 years age group
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
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India Online 2007
Assets Current Year Change from PY
Color TV 92% 3%
Mobile Phone 90% 5% Fields marked
Bank Account* 82% with * means
that the field
Fridge 75% 4%
is added this
Cable TV connection/DTH 72% -4.6% year hence
Computer/Laptop 67% 18% not
comparable
Camera* 64% to last year
Landline Phone 62% -1.9%
Life insurance 61% 1%
Home 58% -10.0%
Washing Machine 57% 2%
A blank in
Music System/DVD/MP3* 55%
this column
Debit Card 52% 7% means that
Credit card 35% 8%
this attribute
was not
Fixed Deposits* 34% included in
Medical Insurance/CGHS 33% 3% last year’
survey and
Air Conditioner 25% 5%
therefore no
Microwave 24% 5% ‘change over
Mutual Funds 22% -1.2% previous year’
can be
Demat account* 21%
presented
Share of companies* 20%
Video Camera* 20%
IPod* 10%
Chit Fund Deposits 7% -19.9%
Base: 25,060(CY), 20,268(PY)
Current Previous
year base year base
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Main Report
Penetration and
Growth since 2005
Graph 4: Growth of ‘Regular’ Internet Users
30
15%
25
26% 25.17
Million Users
20
21.95
15 17.40
10
2005 2006 2007

Regular Users
Table 11: Estimated Internet user-ship growth and penetration
2005 2006 2007

(Revised)
Estimated Internet user-ship
Total internet using urban households 9.28 mn 11.20 mn 12.75 mn
Average internet users per urban household 1.9 1.96 1.97
Internet using urban individuals (regular) 17.63 mn 21.95 mn 25.17 mn
5
Internet using urban individuals (occasional) 5.20 mn 1.65 mn 5.15 mn
Total internet using urban individuals 22.83 mn 23.60 mn 30.32 mn
Growth
Total internet using urban households - 21% 14%
Average internet users per urban household - 3% 1%
Internet using urban individuals (regular) - 25% 15%
Internet using urban individuals (occasional) - -68% 212%
Total internet using urban individuals - 3% 28%
Penetration
As % of urban population of India - Regular Users 6% 7% 7%
As % of urban population of India - All Users 7% 8% 9%
Urban Population of India (Census 2001 projections) 318 mn 327 mn 336 mn
5
May have been under-estimated because of relatively less deeper coverage of
SEC 'D' and 'E' in the land survey
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Demographic Profile
of Net Users
Chart 5: Gender breakup
Current Year Male Female
100%
82%
80%
60%
40%
18%
20%
0%
All Users
Base: 25,060
Chart 1: Gender breakup
Change from PY
10%
5%
6%
0%
-5%
-10% -6%
Base: 25,060(CY), 20,268(PY)
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Chart 6: Age group distribution
Current Year Age 13-18 years Age 19-24 years

Age 25-35 years Age 36-45 years
40% Age 46-55 years Above Age 55 years
36%
31%
20%
13%
11%
6%
2%
0%
All Users
Base: 25,060
Chart 2: Age group distribution
Change from PY
10%
5%
5% 1% 2% 1%
0%
-5%
-5% -4%
-10%
Base: 25,060(CY), 20,268(PY)
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Chart 7: City Class - by population size
Current Year Upto 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs
60%
45%
40%
29%
20% 15%
12%
0%
All Users
Base: 25,060
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Chart 8: City class - by market size
Current Year Metro Urban uptowns Emerging Towns Others
40% 37%
33%
20% 16%
14%
0%
All Users
Base: 25,060
Chart 3: City class - by market size
Change from PY
17%
20%
10%
0%
-4% -2%
-10%
-11%
-20%
Base: 25,060(CY), 20,268(PY)
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Table 12: Top 10 cities
Cities Current Year Change from PY

Delhi 12% -3%
Mumbai 10% -5%
Bangalore 6% -3%
Hyderabad 5% -2%
Chennai 4% -1%
kolkata 3% -2%
Pune 3% -1%
Ahmadabad 2% -0.6%
Lucknow 1% -0.2%
Coimbatore 0.9% -0.4%
Base: 25,060(CY), 20,268(PY)
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Chart 9: Region-wise break-ups
Current Year South West North East
60%
40%
40%
26%
22%
20% 12%
0%
All Users
Base: 25,060
Chart 4: Region-wise break-ups
Change from PY
10% 6%
6%
5% 1%
0%
-5%
-10%
-15%
-13%
Base: 25,060(CY), 20,268(PY)
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India Online 2007
Table 13: Preferred language of reading
Cities Current Year Change from PY

English 41% -18%
Hindi 19% 0.7%
Telugu 6% 4%
Tamil 6% 3%
Malayalam 5% 1%
Marathi 4% 0.4%
Kannada 4% 2%
Gujarati 4% 2%
Bengali 3% 2%
Oriya 3% 2%
Base: 25,060(CY), 20,268(PY)
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Socio-Economic
Profile
Chart 10: Socio economic classification
Current Year SEC A SEC B SEC C SEC D SEC E
40%
32%
24%
23%
20%
14%
7%
0%
All Users
Base: 25,060
Chart 5: Socio economic classification
Change from PY
10% 7%
5% 2%
0.3%
0%
-5%
-5% -5%
-10%
Base: 25,060(CY), 20,268(PY)
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India Online 2007
Chart 11: Highest educational qualification
Current Year Up to SSC/HSC

College but not Graduate
60% Graduate & above - general stream
Graduate & above - professional stream
Others
40% 39%
23% 25%
20% 13%
0%
0%
All Users
Base: 25,060
Chart 6: Highest educational qualification
Change from PY
5%
6% 4%
4%
2%
0%
-2% -1%
-4%
-3%
-6% -4%
Base: 25,060(CY), 20,268(PY)
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Chart 12: Occupational break up
Current Year Unemployed Employed
80%
62%
60%
38%
40%
20%
0%
All Users
Base: 25,060
Chart 7: Occupational break up
Change from PY
2% 1%
1%
0%
-1%
-1%
-2%
Base: 25,060(CY), 20,268(PY)
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Chart 13: Function / field of occupation
Current Year MARCOM IT/SW Finance Others
60% 54%
40%
19% 18%
20%
10%
0%
All Users
Base: 15,219
Chart 8: Function / field of occupation
Change from PY
4%
2% 1%
3%
0%
0%
-2%
-4%
-3%
Base: 15,219(CY), 18,009(PY)
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Chart 14: Head of the household
Current Year Head of the household Not head of the household

60% 53%
47%
40%
20%
0%
All Users
Base: 25,060
Chart 9: Head of the household
Change from PY
30% 23%
20%
10%
0%
-10%
-20%
-30% -23%
Base: 25,060(CY), 20,268(PY)
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Economic Profile
Chart 15: Monthly family income
Current Year Upto Rs. 10K 10-30k 30-50k Above 50K

38% 39%
40%
20%
13%
10%
0%
All Users
Base: 21,343
Chart 10: Monthly family income
Change from PY
10% 5%
5% 4%
5%
0%
-5%
-10%
-15% -13%
Base: 21,343(CY), 20,268(PY)
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Chart 16: Most expensive vehicle owned by the household
Current Year 2 Wheeler 4 Wheeler

Others Don't own a vehicle
60%
44%
40%
28%
19%
20%
9%
0%
All Users
Base: 25,060
Chart 11: Most expensive vehicle owned by the household
Change from PY
10% 5% 5%
5% 0.4%
0%
-5%
-10%
-15% -10%
Base: 25,060(CY), 20,268(PY)
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India Online 2007
Chart 17: Ownership of credit cards (individually)
Current Year Don't own a credit card Own a Credit Card
80%
67%
60%
40% 34%
20%
0%
All Users
Base: 25,060
Chart 12: Ownership of credit cards (individually)
Change from PY
10% 7%
5%
0%
-5%
-10% -7%
Base: 25,060(CY), 20,268(PY)
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Main Report
Table 14: Household asset ownership
Assets Current Year Change from PY

Color TV 92% 3%
Mobile Phone 90% 5%
Bank Account* 82% 82%
Fridge 75% 4%
Cable TV connection/DTH 72% -5%
Computer/Laptop 67% 18%
Camera* 64% 64%
Landline Phone 62% -2%
Life insurance 61% 1%
Home 58% -10%
Washing Machine 57% 2%
Music System/DVD/MP3* 55% 55%
Debit Card 52% 7%
Credit card 35% 8%
Fixed Deposits* 34% 34%
Medical Insurance/CGHS 33% 3%
Air Conditioner 25% 5%
Microwave 24% 5%
Mutual Funds 22% -1%
Demat account* 21% 21%
Share of companies* 20% 20%
Video Camera* 20% 20%
IPod* 10% 10%
Chit Fund Deposits 7% -20%
Base: 25,060(CY), 20,268(PY)
46
India Online 2007
Chart 18: Current loan liabilities
Current Year Home loan Business loan Two - wheeler loan
80% Personal loan Car loan Education loan

Consumer Durables Other None of Above
60%
45%
40%
20%
20% 13% 12%
9% 9%
4% 3% 0.1%
0%
All Users
Base: 25,060
47
Main Report
Net Usage Status

Chart 19: Years of experience in using internet
Current Year Up to 1 year 1-2 years More than 2 years
80%
63%
60%
40%
20%
16%
20%
0%
All Users
Base: 25,060
Chart 13: Years of experience in using internet
Change from PY
2% 1%
1% 0.3%
0%
-1%
-2% -2%
Base: 25,060(CY), 20,268(PY)
48
India Online 2007
Chart 20: Place of accessing internet
Current Year Place of work Home Cyber cafe In transit
100%
78%
80%
59%
60% 47%
40%
20% 6%
0%
All Users
Base: 25,060
Chart 14: Place of accessing internet
Change from PY
19%
20%
10%
16%
1%
0%
-10% -6%
Base: 25,060(CY), 20,268(PY)
49
Main Report
Chart 21: Type of internet connection at home
Current Year
Regular Dial Up Broadband Others Don't Know
80%
68%
60%
40%
16%
20% 10% 7%
0%
All Users
Base: 14,856
Chart 15: Type of internet connection at home
Change from PY
20% 16%
10%
0%
-2% -3%
-10%
-11%
-20%
Base: 14,856(CY), 13,221(PY)
50
India Online 2007
Chart 22: Type of internet connection at office
Current Year Regular Dial Up Broadband Others Don't Know
100%
80%
61%
60%
40%
19%
13%
20% 7%
0%
All Users
Base: 14,856
Chart 16: Type of internet connection at office
Change from PY
4%
5% 3%
0%
-1%
-5%
-6%
-10%
Base: 14,856(CY), 13,221(PY)
51
Main Report
Chart 23: Service provider subscribed to at home
Current Year BSNL/Sancharnet Airtel/Bharti

VSNL / Tata Local Cable Operator
40% 35% Sify Reliance
MTNL Spectranet
Others Don't Know
20% 17%
10%
8% 7%
6% 6% 5% 5%
0%
0%
All Users
Base: 14,856
Chart 17: Service provider subscribed to at home
Change from PY
10% 7% 7%
5%
0% 0%
0%
-2% -1%
-5% -3% -3% -3% -3%
Base: 14,856(CY), 13,554(PY)
52
India Online 2007
Chart 24: Service provider subscribed to at office
Current Year BSNL/Sancharnet Airtel/Bharti

VSNL / Tata Reliance
40% Sify MTNL
Local Cable Operator Spectranet
28% Others Don't Know
19%
20% 15%
11%
8%
6% 5% 5% 4%
0.3%
0%
All Users
Base: 19,740
Chart 18: Service provider subscribed to at office
Change from PY
10% 8%
6%
5% 3%
2%
-0.2%
0%
-1% -0.4%
-5% -2%
-10% -7%
-8%
Base: 19,740(CY), 14,721(PY)
53
Main Report
Net Usage Dynamics

Chart 25: Frequency of accessing internet from home
d At least once daily Weekly, but not daily
Current Year
Less than once a week
100%
84%
80%
60%
40%
14%
20%
2%
0%
All Users
Base: 14,231
Chart 19: Frequency of accessing internet from home
Change from PY
9%
10%
5%
0%
-5% -1%
-10% -8%
Base: 14,231(CY), 13,649(PY)
54
India Online 2007
Chart 26: Frequency of accessing internet from office

Current Year At least once daily Weekly, but not daily
Less than once a week
100% 86%
80%
60%
40%
20% 11%
3%
0%
All Users
Base: 17,617
Chart 20: Frequency of accessing internet from office

Change from PY
2% 2%
1%
0%
-0.1%
-1%
-2% -2%
Base: 17,617(CY), 14,274(PY)
55
Main Report
Chart 27: Time of the day accessing internet from home
Current Year Midnight to 9.00 AM 9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight Throughout the Day
60% 54%
40%
20% 18%
20%
9%
0%
All Users
Base: 13,905
Chart 21: Time of the day accessing internet from home

Change from PY
4%
5% 2%
2%
0%
-5%
-10% -7%
Base: 13,905(CY), 13,345(PY)
56
India Online 2007
Chart 28: Time of the day accessing internet from office
Current Year Midnight to 9.00 AM 9.00 AM-6.00 PM

6.00 PM - 12.00 Midnight Throughout the Day
100%
80%
55%
60%
40% 29%
20% 12%
4%
0%
All Users
Base: 17,680
Chart 22: Time of the day accessing internet from office
Change from PY
3%
4%
2%
0%
0%
-0.4%
-2%
-4% -3%
Base: 17,680(CY), 14,305(PY)
57
Main Report
Chart 29: Duration of PC usage from home
Current Year Light users Medium users Heavy users

100%
80%
67%
60%
40%
22%
20% 12%
0%
All Users
Base: 15,214
Chart 23: Duration of pc usage from home
Change from PY
2% 2%
1% 1%
0%
-1%
-2%
-3% -2%
Base: 15,214(CY), 15,041(PY)
58
India Online 2007
Chart 30: Duration of internet usage from home

100%
80%
60%
43%
40% 35%
22%
20%
0%
All Users
Base: 14,015
Chart 24: Duration of internet usage from home
Change from PY
6% 5%
4%
2%
0%
-2%
-2%
-4% -3%
Base: 14,015(CY), 13,248(PY)
59
Main Report
Chart 31: Duration of PC usage vis-à-vis internet usage from home
Current Year PC Use Internet Use
100%
80%
67%
60%
35%
40% 22%
43%
20%
22% 12%
0%
Light users M edium users Heavy users
Base: 15,214(PC), 14,015(Int.)
60
India Online 2007
Chart 32: Duration of PC usage from office

100%
80%
60%
47%
40% 31%
22%
20%
0%
All Users
Base: 18,200
Chart 25: Duration of pc usage from office
Change from PY
4%
2%
2% 1%
0%
-2%
-4% -3%
Base: 18,200(CY), 14,961(PY)
61
Main Report
Chart 33: Duration of internet usage from office

100%
80%
60%
45%
40% 29%
26%
20%
0%
All Users
Base: 17,100
Chart 26: Duration of internet usage from office
Change from PY
3% 2%
2%
1% 1%
0%
-1%
-2%
-3%
-4% -3%
Base: 17,100(CY), 13,934(PY)
62
India Online 2007
Chart 34: Duration of PC use vis-à-vis internet usage from office
Current Year PC Use Internet Use
100%
80%
60% 45% 47%
40% 26%
20% 31% 29%

22%
0%
Light users M edium users Heavy users
Base: 18,200(PC), 17,100(Int.)
63
Main Report
Chart 35: Duration of internet usage during weekdays vis-à-vis

weekends
Current Year Weekdays Weekends
40% 34%
30% 24%
20% 31%
20%
24%
10% 17% 9% 9%
10%
8% 7% 7%
0%
Less than 30 30 to 60 1-2 Hours 2-5 Hours 5-8 Hours M ore than 8
M inutes M inutes Hours
Base: 15,214
64
India Online 2007
Chart 36: Time spent by internet users on watching TV
100%
80%
60%
44% 43%
40%
20% 13%
0%
All Users
Base: 21,962
Chart 27: Time spent by internet users on watching TV
Change from PY
6% 5%
4%
2%
0%
-2%
-4% -2% -3%
Base: 21,962(CY), 18,555(PY)
65
Main Report
Chart 37: Time spent by internet users on reading newspaper
100%
80%
60% 46%
41%
40%
20% 14%
0%
All Users
Base: 22,501
Chart 28: Time spent by internet users on reading newspaper
Change from PY
40% 32%
15%
20%
0%
-20%
-40%
-60% -47%
Base: 22,501(CY), 18,555(PY)
66
India Online 2007
Chart 38: Time spent by internet users on listening to radio
100%
80% 72%
60%
40%
19%
20% 10%
0%
All Users
Base: 14,785
Chart 29: Time spent by internet users on listening to radio
Change from PY
8%
10%
4%
5%
0%
-5%
-10%
-15% -12%
Base: 14,785(CY), 19,016(PY)
67
Main Report
Preferred Net
Activities
Table 15: Popularity of various internet activities
Popularity of various internet activities All Users All Users

Emailing 95% 1%
Job Search 73% 20%
Instant messaging 62% 25%
Check news 61% 8%
Music 60% 12%
Chatting 59% 10%
E-greetings 58% 1%
Check Sports 57% 22%
Online games 54% 20%
Dating/Friendship 51% 25%
Mobile contents (ring tones/games etc.) 50% 22%
Search work related info 49% -1%
Matrimonial search 48% 33%
Educational / Learning material 48% -4%
Screensavers/wallpapers 46% -2%
Check financial info 46% 30%
Astrology 46% 12%
Search for product information 45% 9%
Social networking / Communities* 44% 44%
Buy travel products 43% 15%
Share pictures 40% 7%
Check real estate info 37% 26%
Check hobby related info 32% 21%
Net banking 31% 7%
Check business/Financial news* 30% 30%
Check health & lifestyle info 30% -2%
Movies* 29% 29%
Check cinema content 28% 3%
Check / read blogs* 27% 27%
Business/professional networking 26% 12%
Check personal travel related info 26% 9%
Buy non-travel products* 25% 25%
Look for Seminar/workshops 24% 5%
Online bill payment 23% 9%
68
India Online 2007
Check business travel related info* 19% 19%

Adult content 18% 7%
Online stock trading 13% 0%
Net telephony 13% 3%
Comment on blog post* 12% 12%
Local language webiste usage 12% -30%
Have a blog site of own* 7% 7%
Base: 14,253(CY), 20,268(PY)
69
Main Report
Chart 39: Professional activities
Current Year Emailing - work related Job Search

Instant messaging Search work related info
Check business/Financial news Business/prof. networking
Look for Seminar/workshops Check business travel info.
100% None of the Above
83%
80% 73%
62%
60% 49%
`
40% 30%* 26%* 24%
19%
20% 3%
0%
All Users
Base: 14,253
Chart 30: Professional activities
Change from PY
40% 30%*
25% 26%*
30% 20%
20%
5% 5%
10% -1%
0%
-10% -3% -3%
Base: 14,253(CY), 17,275(PY)
70
India Online 2007
Chart 40: Personal activities
Current Year Emailing - personal Check news

Chatting Check Sports
Dating/Friendship M atrimonial search
Astrology Search for product information
Social networking/communities Share pictures
Check hobby related info Check health & lifestyle info
100% Check cinema content Check personal travel info.
89% None of the above
80%
61% 59% 57%
51% 48%
60% 46% 45% 44%*
40%
32% 30% 28%
40% 26%
20%
1%
0%
All Users
Base: 14,253
Chart 31: Personal activities
Change from PY
60% 44%*
33%
40%
22% 25% 21%
8% 10% 12% 9% 9%
20% 7% 3%
1%
0%
-2% -1%
-20%
Base: 14,253(CY), 17,277(PY)
71
Main Report
Chart 41: Downloading activities
M usic Online games

M obile contents (ring tones/games) Educational / Learning material
Screensavers/wallpapers M ovies
Adult content None of the above
80%
60%
60% 54%
50% 48% 46%
40% 29%*
18%
20% 13%
0%
Current Year All Users
Base: 14,253
Chart 32: Downloading activities
Change from PY
40% 29%*
30% 20% 22%
20%
12% 7%
10%
0%
-10% -4% -2% -2%
Base: 14,253(CY), 17,271(PY)
72
India Online 2007
Chart 42: E-commerce related activities
Current Year E-greetings Check financial info

Check real estate info Net banking
Book train tickets Buy non-travel products
Book air tickets Online bill payment
Online stock trading Net telephony
58% Book hotels None of these
60%
46%
40% 37%
31% 29% 25%*
23% 23%
20% 13% 13% 13%
8%
0%
All Users
Base: 14,043
Chart 33: E-commerce related activities
Change from PY
40% 30%
27% 25%*
30%
20% 7% 7% 10% 9%
10% 1% 0% 3%
1%
0%
-10%
-20% -11%
Base: 14,043(CY), 17,263(PY)
73
Main Report
Chart 43: Online shopping
Current Year Buyers Non-Buyers
100%
80%
60% 57%
43%
40%
20%
0%
All Users
Base: 14,253
Chart 34: Online shopping
Change from PY
20% 15%
10%
0%
-10%
-20% -15%
Base: 14,253(CY), 20,268(PY)
74
India Online 2007
Chart 44: Blogging activities
Current Year Check / read blogs Comment on blog post

Have a blog site of own None of the above
100%
80% 70%
60%
40% 27%
20% 12%
7%
0%
All Users
Base: 14,253
75
Main Report
Chart 45: Member of an online community
Current Year Not a member of any online community

Member of an online community
100%
80%
59%
60%
41%
40%
20%
0%
All Users
Base: 14,253
76
India Online 2007
Table 16: Membership by type of online community
Type Of Community Current Year

Alumni & Schools 7%
Computers & Internet 5%
Romance & Relationships 5%
Business / Professional community 3%
Music 3%
Schools & Education 3%
Games 2%
Individuals 2%
Arts & Entertainment 2%
Cultures & Community 2%
Company 1%
Religion & Beliefs 0.9%
Travel 0.8%
Health, Wellness & Fitness 0.8%
Science & History 0.7%
Automotive 0.5%
Family & Home 0.5%
Countries & Regional 0.4%
Fashion & Beauty 0.4%
Hobbies & Crafts 0.4%
Recreation & Sports 0.3%
Gay, Lesbian & Bi 0.2%
Government & Politics 0.2%
Pets & Animals 0.2%
Cities & Neighborhoods 0.2%
Food, Drink & Wine 0.1%
Base: 14,253
77
Main Report
Table 17: Most used local language websites (other than English)
Website Current Year

Tamil 19%
Malayalam 19%
Hindi 15%
Telugu 13%
Marathi 12%
Kannada 6%
Bengali 6%
Gujarati 3%
Konkani 1%
Oriya 0.8%
Base: 1,388
78
India Online 2007
Table 18: Online activities desired in other languages
Activity Current Year

Email 61%
Chatting 46%
Entertainment 45%
Search information 33%
Online news 31%
Online learning / education 31%
Astrology 23%
Online shopping 18%
Travel related information 16%
Matrimony 13%
Blog 12%
Not Interested 21%
Base: 14,253
79
Main Report
Chart 46: Problems faced while surfing the internet
Current Year Slow website opening Virus / spyware

Spam / junk mails Unsolicited ads/pop-ups
Difficult to connect Lack of response to queries
80% Cumbersome navigation Lack of local language content
Never faced any problem Others
62%
60%
49% 49% 45%
35%
40% 27%
20% 12%
9% 8%
2%
0%
All Users
Base: 14,252
80
India Online 2007
Table 19: Preferred websites - emailing
Website Current Year Change from PY

Yahoo 53% 16%
Gmail 20% 8%
Rediff 18% -6%
Hotmail 6% -6%
Sify 1% -3%
Indiatimes 0.9% -9%
VSNL 0.5% -0.5%
AoL 0.1% 0.1%
Others 0.9% -2%
Base: 14,220,(CY), 20,268(PY)
81
Main Report
Chart 47: Multiple user shares of email websites
Current Year Yahoo Gmail Rediff

Hotmail Indiatimes Sify
100% VSNL AoL Any Other
89%
80%
59% 57%
60%
36%
40%
17%
20% 13% 13%
4%
3%
0%
All Users
Base: 14,220
Chart 35: Multiple user shares of email websites
Change from PY
30% 25%
20%
6%
10% 0.5% 1% 3%
5% 0%
0%
-10%
-6%
-20% -15%
Base: 14,220(CY), 20,268(PY)
82
India Online 2007
Chart 48: Number of email accounts and average per capita email ids
Current Year 1 email id 2 email ids

3 email ids 4 email ids
40% 5 or more email ids
28% 27%
20% 17%
15% 14%
0%
All Users
Base: 25,060
Chart 36: Number of email accounts and average per capita email ids
Change from PY
10% 5% 5% 4%
3%
0%
-10%
-20% -19%
Base: 25,060(CY), 20,268(PY)
83
Main Report
Most Used Websites

Table 20: Top of mind unaided recall - all websites

Yahoo 30% -5%
Google 27% 7%
Rediff 12% -3%
Orkut 5% 4%
Gmail 3% 3%
Hotmail 2% -3%
Indiatimes 1% -4%
Contest2win 1% 1%
MSN 1% -3%
Naukri 1% 0%
Base: 24,433(CY), 20,173(PY)
84
India Online 2007
Table 21: Most used website - all websites

Google 29%
Yahoo 27%
Rediff 11%
Orkut 8%
Gmail 4%
Hotmail 2%
Indiatimes 1%
Wikipedia 1%
Moneycontrol 1%
Naukri 1%
Base: 14,075
85
Main Report
Table 22: Info search (English)

Google 75%
Yahoo 10%
English 3%
Rediff 2%
Wikipedia 1%
Dictionary 1%
MSN 1%
Indiatimes 0.5%
BBC 0.5%
Sify 0.4%
Base: 7,874
86
India Online 2007
Table 23: Info search (local language)

Google 74%
Manoramaonline 2%
Guruji 2%
Webduniya 1%
Kerala 1%
Khoj 1%
Eenadu 1%
Webulagam 0.8%
MSN 0.8%
Chennaionline 0.6%
Base: 3,853
87
Main Report
Table 24: Job search

Naukri 37% -13%
Monster 27% 8%
Timesjobs 14% 7%
Google 5% 3%
Yahoo 3% 0.3%
Rediff 2% -2%
Freshersworld 2% 0.3%
Indiatimes 1% -0.3%
Jobs 1% 0.3%
Jobsahead 1% -4.0%
Base: 10,387(CY), 12,610(PY)
88
India Online 2007
Table 25: Booking travel tickets

Makemytrip 17% 7%
Yatra* 16% 16%
IRCTC 15% -23%
Google 11% 6%
Yahoo 8% 0.8%
Rediff 5% -2%
Indiatimes 3% -3%
Travel 3% 1%
Travelguru* 2% 2%
Cleartrip* 2% 2%
Base: 7,089(CY), 8,053(PY)
89
Main Report
Table 26: Online shopping (other than travel tickets)

Ebay 34% -4%
Rediff 25% -4%
Google 8% 5%
Yahoo 7% -0.5%
Indiatimes 7% -4%
Futurebazaar 6% 6%
Shopping 2% 0.6%
Sify 2% 0.4%
Indiaplaza 1% -0.1%
Onlineshopping 1% 0.6%
Base: 7,261(CY), 8,963(PY)
90
India Online 2007
Table 27: Online news

Yahoo 14% 4%
NDTV 12% -0.7%
Rediff 10% -2%
Google 9% 3%
Indiatimes 7% -8%
Aajtak 5% 1%
BBC 5% 2%
Timesofindia 3% -2%
CNN 3% 2%
MSN 3% -3%
Base: 8,509(CY), 12,120(PY)
91
Main Report
Table 28: Financial news & info (rate, quote & etc.)

Google 13% 0.7%
Moneycontrol/CNBC 13% 3%
Yahoo 12% 1%
ICICI Direct/ICICI Bank 7% -3%
Rediff 6% -2%
Sharekhan 4% -0.8%
Indiatimes* 4% 4%
NDTV/NDTVprofit* 4% 4%
Economictimes 3% 0.8%
Stockmarket* 2% 2%
Base: 6,207(CY), 7,146(PY)
92
India Online 2007
Table 29: Online share trading

ICICI Direct 36%
Sherkhan 22%
Indiabulls 7%
Kotaksecurities 4%
Religare 4%
5Paisa 3%
BSE 3%
NSE 3%
Geojit 2%
hdfcsec 2%
Base: 1,558
93
Main Report
Table 30: Real estate info

Google 17%
Magicbricks 14%
Yahoo 14%
99acres 10%
Realestates 10%
Rediff 7%
Indiaproperty 5%
Property 3%
Indiatimes 2%
Sify 1%
Base: 5,129
94
India Online 2007
Table 31: Matrimonial search

Bharatmatrimony 29% -4%
Shaadi 28% -5%
Google 6% 5%
Jeevansaathi 6% -11%
Yahoo 5% 2%
Matrimony 5% 5%
Rediff 3% 0%
Tamilmatrimony* 3% 3%
Simplymarry 3% 3%
Matrimonial 2% -2%
Base: 6,675(CY), 7,728(PY)
* Full listing of websites in Matrimony report
95
Main Report
Table 32: Dating/friendship search

Orkut 36% 32%
Yahoo 23% -12%
Google 8% 3%
Rediff 7% -4%
Fropper 3% -3%
Date 2% -1%
Indiatimes 2% -5%
Hi5 2% -2%
Friendfinder 2% -2%
Adultfriendfinder 2% -0.9%
Base: 7,084(CY), 6,974(PY)
96
India Online 2007
Table 33: Social networking/communities

Orkut 64%
Yahoo 16%
MSN 1%
Friends 1%
Communities 1%
Hi5 0.9%
Myspace 0.6%
Tagged 0.4%
Fropper 0.4%
Bharatstudent 0.4%
Base: 5,227
97
Main Report
Table 34: Online gaming

Yahoo 18% -13%
Zapak 17% 17%
Google 9% -0.30%
Games 7% -0.80%
Miniclip 4% 0.30%
Rediff 3% -3%
Indiagames 3% 3%
Contest2Win 3% 2%
MSN 2% -1%
Onlinegames 2% 0.90%
Base: 7,383(CY), 7,395(PY)
98
India Online 2007
Table 35: Download mobile content

Yahoo 14% -8%
Rediff 12% -10%
Google 10% 0.40%
Nokia 9% 5%
Indiatimes 7% -7%
Mobile9 4% 4%
Hutch 3% 2%
Ringtones 3% 0.30%
Funmaza 3% 1%
Airtel 3% 0.30%
Base: 6,912(CY), 6,887(PY)
99
Main Report
Table 36: Download music

Raaga 22% 5%
Yahoo 10% -4%
Google 7% 0.20%
Cooltoad 5% -2%
Musicindiaonline 4% -0.20%
Music 4% 1%
Mp3 3% -0.60%
Rediff 3% -4%
Youtube 2% 2%
Tamilsongs 2% 1%
Base: 8,142(CY), 8,526(PY)
100
India Online 2007
Table 37: Sports content

Espnstarsports 29% 5%
Cricinfo 14% 5%
Yahoo 12% -0.60%
Google 8% 2%
Rediff 8% -4%
Sports 4% 1%
Indiatimes 3% -3%
Cricketnext 2% -0.60%
NDTV 2% -1%
Tensports 2% -2%
Base: 7,666(CY), 8,931(PY)
101
Main Report
Table 38: Cinema content

Yahoo 11% -2%
Google 9% 2%
Bollywood 5% 0.70%
PVR Cinemas 5% 0.50%
Indiafm 5% -1%
Rediff 5% -5%
Cinema 4% -0.20%
Santabanta 3% 0.30%
Indiatimes 3% -3%
Movies 3% 2%
Base: 6,883(CY), 6,700(PY)
102
India Online 2007
Table 39: Most used local language websites (other than English)

Google 12%
Yahoo 8%
Malayalamanorama 7%
Eeandu 7%
Thinamalar 5%
Webduniya 4%
Marathiworld 4%
Webulagam 4%
Tamilcinema 4%
Keralakaumudi 3%
Base: 1,388
103
Main Report
Table 40: Preferred blog sites

Google 21%
Yahoo 18%
Blogger 11%
Blogspot 11%
Rediff 10%
Ibibo 10%
Tagged 2%
Debonairblog 2%
Hi5 2%
Indiatimes 2%
Base: 1,853
104
India Online 2007
Most Used Offline

Media Brands
Table 41: Favorite TV channels

Star Plus 13% 3%
Discovery 7% 0.30%
NDTV 5% 0.60%
Aajtak 5% -0.70%
Sun TV 5% 0.80%
HBO 4% 0.10%
Sony 4% -1%
Star Movies 3% 0.70%
Zee TV 3% -0.20%
M TV 3% 0.60%
Base: 12,631(CY), 15,321(PY)
105
Main Report
Table 42: Favorite newspapers

The Times of India 35% 0.00%
The Hindu 18% 5%
The Hindustan Times 6% -2%
Deccan Chronicle 4% 3%
Eenadu 3% 0.30%
Indian Express 3% -0.40%
The Telegraph 3% 0.50%
Dainik Bhaskar 2% -0.50%
The Economic Times 2% 0.40%
Dainik Jagran 2% -2%
Base: 12,762(CY), 14,555(PY)
106
India Online 2007
Table 43: Favorite magazines

India Today 23% -6%
Reader's Digest 7% -1%
The Week 5% 1%
Sports Star 4% 1%
Femina 4% -0.8%
Outlook 4% -2%
Digit 3% 0.5%
Film Fare 3% 1%
Women's Era 2% 0.5%
Business World 2% 0.6%
Base: 10,515(CY), 12,980(PY)
107
Main Report
Table 44: Favorite radio channels

Radio Mirchi 38% 12%
Red FM 12% 3%
AIR 11% -3%
Radio City 11% -1%
Suryan FM 6% 3%
Big FM 5% 5%
AIR FM GOLD 5% -24%
AIR FM RAINBOW 4% 2%
Fever FM 3% 3%
World Space 2% 0.9%
Base: 8,205(CY), 12,246(PY)
108
India Online 2007
Response to Online
Marketing Stimuli
Chart 49: Response to online marketing stimulus
Clicked a sponsored search ad Clicked a banner ad

Clicked a product/service e-mailer Participated in an online contest
Bid/Bought in an Online auction Bought in a special promotion / deal
60% None of the above
47% 43%
40% 37%
27%
23% 21%
20% 14%
0%
Current Year All Users
Base: 10,888
Chart 37: Response to Online Marketing Stimulus
Change from PY
20% 13%
11%
8%
10%
0%
0% 2%
-10%
-10% -12%
-20%
Base: 10,888(CY), 15,715(PY)
109
Main Report
Offline Brands
Recalled
Table 45: Tom recall for brands

Sony 8% 3%
Nokia 7% 1%
Tata 5% -2%
LG 4% 0%
Colgate 3% 1%
Reliance 3% 0%
HLL 3% 1%
Nike 3% 0%
Samsung 2% 0%
Pepsi 2% -1%
Base: 24,288(CY), 20,142(PY)
110
Segment Wise Detailed
Tables
111
Table 1: Gender breakup
Gender Breakup Male Female All Users

Sample Base 20,464 4,596 25,060
Gender
Male 100% 0.0% 82%
Female 0.0% 100% 18%
100% 100% 100%
Age Group
13-18 years 11% 11% 11%
19-24 years 30% 36% 31%
25-35 years 35% 37% 36%
35-45 years 14% 11% 13%
Above 45 years 10% 6% 9%
100% 100% 100%
Socio Economic Classification
SEC A 24% 27% 24%
SEC B 32% 34% 32%
SEC C 23% 23% 23%
SEC D 15% 11% 14%
SEC E 7% 6% 7%
100% 100% 100%
Region
North 22% 23% 22%
East 13% 9% 12%
South 39% 43% 40%
West 26% 26% 26%
100% 100% 100%
Point of Access
Home 58% 61% 59%
Place of work (office / school / college) 79% 75% 78%
Cyber café 48% 39% 47%
In transit (while traveling) 7% 4% 6%
112
Table 2: Age group distribution
Age 13-18 Age 19-24 Age 25-35 Age 36-45 Age 46-55 Above Age All
Age Group Distribution
years years years years years 55 years Users
Sample Base 2,615 7,833 9,086 3,281 1,622 623 25,060

Gender
Male 81% 80% 82% 85% 87% 94% 82%
Female 19% 21% 19% 15% 13% 6% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 100% 0.0% 0.0% 0.0% 0.0% 0.0% 11%
19-24 years 0.0% 100% 0.0% 0.0% 0.0% 0.0% 31%
25-35 years 0.0% 0.0% 100% 0.0% 0.0% 0.0% 36%
35-45 years 0.0% 0.0% 0.0% 100% 0.0% 0.0% 13%
Above 45 years 0.0% 0.0% 0.0% 0.0% 100% 100% 9%
100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 3% 17% 30% 34% 39% 45% 24%

SEC B 24% 30% 34% 36% 35% 35% 32%
SEC C 22% 27% 23% 18% 17% 12% 23%
SEC D 30% 16% 10% 10% 9% 8% 14%
SEC E 22% 9% 3% 2% 1% 0.9% 7%
100% 100% 100% 100% 100% 100% 100%
Region
North 27% 23% 22% 20% 19% 18% 22%
East 14% 10% 13% 15% 15% 12% 12%
South 36% 42% 39% 38% 39% 45% 40%
West 23% 25% 26% 28% 27% 25% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 67% 58% 51% 61% 75% 88% 59%
Place of work (office /

56% 75% 86% 85% 81% 56% 78%
school / college)
Cyber cafe 50% 54% 49% 35% 27% 25% 47%

In transit (while traveling) 5% 4% 7% 8% 8% 10% 6%
113
Table 3: City class by population size
City Class By Population Size Up to 1 Lakh 1-5 Lakhs 5-10 Lakhs Above 10 Lakhs All Users
Sample Base 4,788 5,316 2,768 12,188 25,060

Gender
Male 85% 84% 84% 79% 82%
Female 15% 16% 16% 21% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 13% 11% 13% 9% 11%
19-24 years 36% 33% 32% 29% 31%
25-35 years 33% 37% 33% 38% 36%
35-45 years 11% 12% 13% 14% 13%
Above 45 years 7% 8% 8% 10% 9%
100% 100% 100% 100% 100%
SEC A 21% 26% 21% 27% 24%
SEC B 33% 34% 30% 33% 32%
SEC C 25% 22% 25% 21% 23%
SEC D 13% 10% 20% 12% 14%
SEC E 9% 8% 5% 8% 7%
100% 100% 100% 100% 100%
Region
North 26% 44% 14% 20% 22%
East 15% 9% 18% 10% 12%
South 27% 29% 52% 38% 40%
West 32% 18% 16% 32% 26%
100% 100% 100% 100% 100%
Point of Access
Home 54% 58% 57% 61% 59%
Place of work (office / school / college) 78% 77% 76% 80% 78%
Cyber café 49% 47% 48% 46% 47%
In transit (while traveling) 4% 5% 5% 7% 6%
114
Table 4: City class by market size
City Class By Market Size 6 Metro Urban uptowns Emerging Towns Others All Users
Sample Base 10,405 2,464 1,504 10,687 25,060

Gender
Male 79% 82% 82% 85% 82%
Female 21% 18% 18% 15% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 8% 15% 13% 12% 11%
19-24 years 29% 31% 33% 34% 31%
25-35 years 38% 33% 33% 35% 36%
35-45 years 14% 13% 13% 12% 13%
Above 45 years 11% 8% 8% 7% 9%
100% 100% 100% 100% 100%
SEC A 27% 21% 20% 24% 24%
SEC B 31% 38% 31% 32% 32%
SEC C 22% 19% 28% 22% 23%
SEC D 13% 13% 17% 14% 14%
SEC E 7% 9% 4% 8% 7%
100% 100% 100% 100% 100%
Region
North 11% 34% 17% 33% 22%
East 12% 0.3% 6% 22% 12%
South 49% 24% 57% 27% 40%
West 29% 41% 20% 18% 26%
100% 100% 100% 100% 100%
Point of Access
Home 61% 60% 60% 56% 59%
Cyber cafe 46% 45% 48% 49% 47%
6
Please refer appendix for classification.
115
Table 5: Top 10 cities
Top 10 All
Delhi Mumbai Bangalore Hyderabad Chennai Kolkata Pune Ahmadabad Lucknow Coimbatore
Cities Users
Sample Base 2,994 2,464 1,604 1,365 1,055 830 634 405 329 222 25,060
Gender
Male 78% 75% 77% 82% 78% 83% 79% 85% 80% 73% 82%
Female 22% 25% 23% 19% 22% 17% 21% 15% 20% 28% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 8% 7% 7% 8% 8% 8% 8% 11% 14% 10%
19-24 years 28% 27% 31% 28% 26% 22% 28% 35% 30% 32% 31%
25-35 years 39% 38% 41% 41% 35% 38% 39% 35% 33% 28% 36%
35-45 years 13% 15% 12% 14% 16% 18% 13% 13% 16% 18% 13%
Above 45 10% 12% 10% 10% 16% 14% 12% 8% 9% 9% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 30% 20% 24% 32% 32% 30% 30% 25% 33% 22% 26%
SEC B 39% 39% 39% 38% 40% 41% 40% 43% 43% 38% 38%
SEC C 15% 18% 19% 17% 16% 15% 13% 16% 12% 18% 17%
SEC D 11% 15% 11% 9% 8% 10% 11% 11% 7% 15% 13%
SEC E 6% 8% 7% 5% 5% 5% 6% 5% 5% 7% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 100% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 29%
East 0.0% 0.0% 0.0% 0.0% 0.0% 100% 0.0% 0.0% 0.0% 0.0% 10%
South 0.0% 0.0% 100% 100% 100% 0.0% 0.0% 0.0% 0.0% 100% 35%
West 0.0% 100% 0.0% 0.0% 0.0% 0.0% 100% 100% 0.0% 0.0% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 66% 62% 54% 62% 67% 66% 54% 65% 64% 55% 59%
Place of
work (office
83% 80% 85% 77% 79% 78% 83% 79% 80% 81% 79%
/ school /
college)
Cyber cafe 40% 41% 55% 46% 41% 42% 63% 43% 43% 36% 46%
In transit
(while 8% 8% 8% 6% 9% 8% 7% 6% 5% 4% 6%
traveling)
116
Table 6: Region wise break up
Region Wise Break Up North East South West All Users
Sample Base 7,206 2,582 8,801 6,471 25,060

Gender
Male 82% 88% 80% 82% 82%
Female 18% 12% 20% 18% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 13% 12% 10% 10% 11%
19-24 years 32% 25% 33% 31% 31%
25-35 years 35% 37% 35% 36% 36%
35-45 years 12% 16% 12% 14% 13%
Above 45 years 7% 10% 9% 9% 9%
100% 100% 100% 100% 100%
SEC A 31% 29% 21% 22% 24%
SEC B 31% 29% 30% 38% 32%
SEC C 18% 12% 31% 19% 23%
SEC D 9% 22% 15% 13% 14%
SEC E 11% 8% 4% 8% 7%
100% 100% 100% 100% 100%
Region
North 100% 0.0% 0.0% 0.0% 22%
East 0.0% 100% 0.0% 0.0% 12%
South 0.0% 0.0% 100% 0.0% 40%
West 0.0% 0.0% 0.0% 100% 26%
100% 100% 100% 100% 100%
Point of Access
Home 62% 59% 57% 59% 59%
Cyber café 43% 47% 48% 48% 47%
117
Table 7: Preferred language of reading
Preferred Language Of Reading Assamese English Hindi Telugu Tamil Marathi Bengali Gujarati Malayalam Kannada Punjabi All Users
Sample Base 82 10,444 5,211 1,432 1,395 1,260 866 858 816 803 391 25,060
Gender
Male 90% 80% 84% 84% 78% 82% 87% 89% 77% 82% 82% 82%
Female 10% 20% 16% 16% 22% 18% 13% 11% 24% 18% 18% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 39% 9% 14% 8% 12% 9% 8% 12% 17% 6% 17% 11%
19-24 years 15% 24% 38% 38% 38% 31% 26% 38% 31% 40% 40% 31%
25-35 years 35% 37% 35% 37% 29% 40% 42% 32% 35% 36% 33% 36%
35-45 years 4% 17% 9% 11% 13% 13% 14% 10% 10% 11% 7% 13%
Above 45 years 7% 13% 4% 6% 10% 8% 10% 8% 7% 6% 4% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SEC A 24% 32% 23% 20% 14% 17% 26% 21% 12% 14% 20% 24%
SEC B 22% 34% 32% 29% 27% 36% 33% 39% 26% 32% 29% 32%
SEC C 12% 19% 20% 33% 36% 24% 19% 19% 43% 31% 19% 23%
SEC D 30% 11% 13% 16% 19% 14% 13% 14% 17% 16% 15% 14%
SEC E 12% 5% 11% 3% 4% 9% 10% 7% 3% 7% 18% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 5% 21% 58% 0.6% 1% 0.1% 8% 0.9% 3% 0.9% 89% 22%
East 84% 11% 10% 2% 0.2% 0.2% 82% 2% 2% 0.2% 1% 12%
South 7% 41% 8% 95% 96% 3% 5% 3% 88% 96% 2% 40%
West 5% 26% 25% 2% 3% 97% 5% 95% 7% 3% 8% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
118
Preferred Language Of Reading Assamese English Hindi Telugu Tamil Marathi Bengali Gujarati Malayalam Kannada Punjabi All Users
Sample Base 82 10,444 5,211 1,432 1,395 1,260 866 858 816 803 391 25,060
Point of Access
Home 46% 66% 57% 50% 50% 48% 64% 57% 61% 43% 64% 59%
Place of work (office / school / college) 88% 80% 77% 76% 78% 80% 74% 77% 70% 81% 71% 78%
Cyber cafe 44% 46% 46% 47% 43% 52% 48% 45% 45% 53% 34% 47%
In transit (while traveling) 18% 9% 4% 2% 4% 3% 5% 4% 5% 4% 4% 6%
119
Table 8: Socio economic classification
Socio Economic Classification SEC A SEC B SEC C SEC D SEC E All Users
Sample Base 6,429 9,401 4,236 3,200 1,794 25,060

Gender
Male 80% 81% 82% 86% 85% 82%
Female 20% 19% 18% 14% 16% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 1% 8% 11% 24% 34% 11%
19-24 years 22% 30% 37% 37% 43% 31%
25-35 years 44% 38% 36% 25% 17% 36%
35-45 years 18% 15% 11% 9% 4% 13%
Above 45 years 15% 10% 6% 5% 1% 9%
100% 100% 100% 100% 100% 100%
SEC A 100% 0.0% 0.0% 0.0% 0.0% 24%
SEC B 0.0% 100% 0.0% 0.0% 0.0% 32%
SEC C 0.0% 0.0% 100% 0.0% 0.0% 23%
SEC D 0.0% 0.0% 0.0% 100% 0.0% 14%
SEC E 0.0% 0.0% 0.0% 0.0% 100% 7%
100% 100% 100% 100% 100% 100%
Region
North 29% 22% 18% 15% 36% 22%
East 15% 11% 7% 19% 14% 12%
South 33% 37% 54% 42% 21% 40%
West 23% 30% 21% 24% 29% 26%
100% 100% 100% 100% 100% 100%
Point of Access
Home 72% 60% 51% 52% 49% 59%
Place of work (office / school / college) 86% 78% 78% 70% 69% 78%
Cyber café 44% 47% 48% 50% 49% 47%
In transit (while traveling) 10% 6% 3% 4% 4% 6%
120
Table 9: Highest educational qualification
Highest Educational Up to College but not Graduate & above Graduate & above All
Qualification SSC/HSC Graduate general stream professional stream Users
Sample Base 3,188 5,590 9,897 6,385 25,060

Gender
Male 83% 87% 77% 84% 82%
Female 17% 13% 23% 16% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 47% 17% 0.8% 2% 11%
19-24 years 26% 44% 25% 33% 31%
25-35 years 17% 24% 46% 41% 36%
35-45 years 7% 10% 17% 13% 13%
Above 45 years 3% 6% 12% 11% 9%
100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 0.0% 0.6% 22% 63% 24%

SEC B 16% 26% 47% 23% 32%
SEC C 20% 25% 29% 13% 23%
SEC D 37% 34% 2% 2% 14%
SEC E 28% 14% 0.0% 0.0% 7%
100% 100% 100% 100% 100%
Region
North 26% 19% 22% 25% 22%
East 15% 13% 11% 13% 12%
South 32% 40% 41% 40% 40%
West 27% 28% 26% 22% 26%
100% 100% 100% 100% 100%
Point of Access
Home 58% 55% 55% 69% 59%

65% 73% 82% 84% 78%
school / college)
Cyber cafe 46% 50% 44% 48% 47%

In transit (while 4% 5% 5% 9% 6%
121
Table 11: Occupational break up
Junior Middle / Small

Senior Self Shop Businessmen Unemployed
Occupational level Businessmen
level Employed owner/ (Above 35 but not Student Retired Housewife Others All Users
Break Up salaried (Up to 35
salaried Professionals Traders emp.) student
employee emp.)
employee
Sample Base 4,380 8,165 1,358 692 783 257 538 6,901 300 518 1,168 25,060
Gender
Male 79% 86% 85% 95% 93% 93% 76% 82% 95% 4% 80% 82%
Female 21% 14% 15% 5% 7% 7% 24% 18% 5% 96% 20% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 2% 0.6% 2% 2% 0.9% 4% 1% 36% 0.0% 0.4% 3% 11%
19-24 years 38% 13% 12% 17% 13% 20% 42% 59% 0.9% 9% 23% 31%
25-35 years 47% 50% 41% 53% 44% 32% 50% 5% 3% 60% 45% 36%
35-45 years 9% 23% 26% 22% 26% 26% 5% 0.0% 3% 21% 17% 13%
Above 45 years 4% 14% 20% 7% 16% 18% 2% 0.0% 94% 9% 12% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 17% 37% 38% 13% 39% 49% 20% 12% 37% 30% 18% 24%
SEC B 27% 36% 37% 41% 40% 25% 27% 29% 32% 42% 29% 32%
SEC C 36% 20% 9% 17% 10% 9% 31% 22% 21% 14% 23% 23%
SEC D 14% 6% 14% 24% 10% 15% 14% 22% 9% 10% 23% 14%
SEC E 7% 2% 2% 6% 0.5% 2% 9% 15% 1% 4% 7% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 19% 22% 24% 24% 23% 16% 19% 26% 15% 21% 19% 22%
East 12% 12% 13% 13% 14% 22% 11% 13% 8% 7% 15% 12%
South 45% 38% 33% 34% 33% 30% 46% 38% 53% 47% 44% 40%
West 23% 28% 31% 29% 30% 32% 24% 24% 23% 26% 22% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
122
Junior Middle / Small
Senior Self Shop Businessmen Unemployed
Occupational level Businessmen
level Employed owner/ (Above 35 but not Student Retired Housewife Others All Users
Break Up salaried (Up to 35
salaried Professionals Traders emp.) student
employee emp.)
employee
Sample Base 4,380 8,165 1,358 692 783 257 538 6,901 300 518 1,168 25,060
Point of Access
Home 38% 56% 74% 64% 76% 84% 59% 68% 87% 86% 55% 59%
Place of work
(office / school / 90% 94% 78% 77% 79% 88% 52% 60% 35% 35% 73% 78%
college)
Cyber cafe 51% 45% 34% 39% 31% 31% 59% 53% 31% 23% 45% 47%
In transit (while
3% 9% 11% 5% 10% 15% 5% 4% 9% 5% 4% 6%
traveling)
123
Table 12: Function / field of occupation
Function / Field Of All

Marketing/Sales Advertising/PR/Media Finance HR IT/Software Manufacturing Administration Academics Consultancy Others
Occupation Users
Sample Base 2,377 494 1,614 383 2,601 1,751 1,542 666 866 2,925 15,219
Gender
Male 89% 85% 88% 69% 88% 93% 74% 69% 86% 82% 85%
Female 11% 15% 12% 31% 12% 7% 26% 31% 14% 18% 16%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 0.9% 1% 0.9% 0.9% 1% 0.6% 0.8% 0.7% 1% 2% 1%
19-24 years 20% 23% 17% 26% 32% 17% 14% 9% 15% 22% 21%
25-35 years 49% 44% 47% 44% 56% 48% 47% 48% 40% 46% 48%
35-45 years 19% 20% 20% 19% 9% 25% 22% 27% 23% 20% 19%
Above 45 years 11% 12% 15% 11% 2% 10% 16% 15% 21% 11% 11%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 30% 27% 35% 50% 27% 29% 22% 57% 46% 25% 31%
SEC B 40% 34% 38% 28% 31% 35% 35% 21% 31% 33% 34%
SEC C 19% 20% 20% 13% 28% 20% 33% 15% 14% 25% 23%
SEC D 8% 13% 5% 6% 10% 13% 9% 5% 7% 13% 10%
SEC E 3% 6% 2% 3% 4% 4% 2% 1% 2% 5% 3%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 23% 21% 22% 26% 20% 22% 18% 28% 20% 21% 22%
East 14% 13% 14% 10% 10% 13% 12% 19% 13% 13% 13%
South 36% 36% 35% 41% 48% 34% 45% 34% 36% 38% 39%
West 27% 30% 29% 24% 22% 32% 26% 20% 30% 27% 27%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
124
Function / Field Of Advertising/ IT/
Marketing/Sales Finance HR Manufacturing Administration Academics Consultancy Others All Users
Occupation PR/ Media Software
Sample Base 2,377 494 1,614 383 2,601 1,751 1,542 666 866 2,925 15,219
Point of Access
Home 55% 56% 52% 52% 59% 56% 42% 62% 64% 50% 54%

89% 92% 92% 96% 96% 85% 94% 89% 88% 86% 90%
school / college)
Cyber cafe 50% 41% 39% 47% 50% 44% 41% 41% 39% 44% 45%
In transit (while
10% 9% 6% 7% 8% 7% 4% 6% 9% 6% 7%
traveling)
125
Table 13: Head of the household
Head Of The Household Head of the household Not head of the household All Users
Sample Base 11,599 13,461 25,060
Gender
Male 90% 75% 82%
Female 10% 25% 18%
100% 100% 100%
Age Group
13-18 years 2% 19% 11%
19-24 years 16% 45% 31%
25-35 years 44% 29% 36%
35-45 years 23% 5% 13%
100% 100% 100%
SEC A 29% 20% 24%
SEC B 34% 31% 32%
SEC C 23% 23% 23%
SEC D 10% 17% 14%
SEC E 4% 10% 7%
100% 100% 100%
Region
North 20% 25% 22%
East 13% 12% 12%
South 42% 38% 40%
West 26% 25% 26%
100% 100% 100%
Point of Access
Home 54% 63% 59%
Cyber café 44% 49% 47%
126
Table 14: Monthly family income
Upto 5k - 10k - 20k - 30k - 50k - 75k - Above All

Monthly Family Income
5K 10K 20K 30K 50K 75K 100K 100K Users
Sample Base 2,628 5,060 5,476 3,110 2,262 878 723 1,206 21,343
Gender
Male 80% 82% 84% 83% 83% 82% 85% 84% 83%
Female 20% 18% 16% 17% 17% 18% 15% 16% 17%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 15% 7% 7% 6% 5% 7% 10% 9% 8%
19-24 years 46% 36% 26% 20% 17% 21% 26% 22% 29%
25-35 years 32% 41% 41% 40% 38% 40% 38% 33% 39%
35-45 years 6% 11% 17% 19% 21% 15% 17% 16% 15%
Above 45 years 1% 5% 9% 15% 19% 17% 10% 20% 10%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
SEC A 8% 13% 24% 38% 47% 48% 33% 39% 25%
SEC B 24% 31% 38% 35% 34% 26% 34% 31% 33%
SEC C 31% 29% 23% 19% 11% 16% 20% 17% 23%
SEC D 22% 20% 10% 7% 7% 7% 11% 10% 13%
SEC E 15% 8% 4% 2% 2% 3% 3% 3% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 20% 19% 22% 24% 24% 27% 25% 25% 22%
East 9% 13% 11% 14% 14% 9% 13% 17% 12%
South 47% 44% 40% 36% 37% 37% 35% 32% 40%
West 24% 25% 26% 27% 26% 28% 27% 25% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 33% 43% 60% 74% 79% 76% 61% 71% 57%

80% 79% 80% 81% 85% 82% 85% 83% 81%
school / college)
Cyber cafe 48% 49% 48% 46% 38% 40% 47% 44% 46%
In transit (while traveling) 2% 3% 5% 7% 11% 15% 10% 12% 6%
127
Table 15: Most expensive vehicle owned by the household
Most Expensive Small Car MidSize Car Premium/Luxury Don't

Vehicle Owned MotorCycle/
BiCycle (Up to Rs.4 (Rs.4 to 8 car (Above Rs. 8 Others own a All Users
By The Scooter
lakhs) lakhs) lakhs) vehicle
Household
Sample Base 1,860 10,517 4,663 2,110 491 365 5,054 25,060
Gender
Male 87% 85% 82% 78% 73% 78% 75% 82%
Female 13% 15% 18% 22% 27% 22% 25% 18%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 24% 9% 11% 15% 22% 17% 9% 11%
19-24 years 45% 32% 22% 21% 29% 41% 38% 31%
25-35 years 24% 40% 33% 32% 23% 26% 36% 36%
35-45 years 5% 13% 18% 16% 12% 9% 11% 13%
Above 45 years 3% 6% 16% 17% 13% 8% 7% 9%
100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 10% 20% 38% 45% 41% 16% 18% 24%

SEC B 26% 33% 35% 33% 36% 32% 29% 32%
SEC C 29% 26% 15% 11% 7% 18% 27% 23%
SEC D 19% 15% 9% 8% 11% 22% 16% 14%
SEC E 16% 6% 3% 3% 4% 13% 10% 7%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 19% 20% 31% 30% 29% 20% 17% 22%
East 18% 10% 13% 12% 11% 11% 15% 12%
South 43% 44% 32% 34% 29% 40% 38% 40%
West 21% 25% 24% 24% 32% 30% 30% 26%
100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 39% 53% 81% 91% 88% 59% 42% 59%
Place of work
(office / school / 77% 78% 76% 79% 82% 79% 80% 78%
college)
Cyber cafe 51% 49% 41% 36% 32% 47% 51% 47%
In transit (while
3% 4% 8% 17% 22% 5% 4% 6%
traveling)
128
Table 16: Ownership of credit cards (individually)
Ownership Of Credit Cards (Individually) Single Card Multiple Cards No Credit Card All Users
Sample Base 4,514 4,018 16,528 25,060
Gender
Male 83% 85% 81% 82%
Female 17% 15% 19% 18%
100% 100% 100% 100%
Age Group
13-18 years 5% 4% 15% 11%
19-24 years 19% 12% 39% 31%
25-35 years 44% 39% 33% 36%
35-45 years 20% 24% 9% 13%
Above 45 years 13% 21% 5% 9%
100% 100% 100% 100%
SEC A 34% 40% 18% 24%
SEC B 35% 35% 31% 32%
SEC C 20% 15% 25% 23%
SEC D 8% 8% 17% 14%
SEC E 3% 3% 9% 7%
100% 100% 100% 100%
Region
North 23% 21% 23% 22%
East 11% 12% 13% 12%
South 40% 38% 40% 40%
West 27% 28% 25% 26%
100% 100% 100% 100%
Point of Access
Home 65% 73% 54% 59%
Place of work (office / school / college) 85% 87% 74% 78%
Cyber café 43% 38% 50% 47%
In transit (while traveling) 8% 12% 4% 6%
129
Household Cable TV
Color Washing Air Mobile Landline Computer/ Video Bank All
Asset connection/ Fridge Microwave Camera
TV Machine Conditioner Phone Phone Laptop Camera Account Users
Ownership DTH
Sample Base 23,155 18,144 18,848 14,530 6,440 6,173 22,482 15,645 16,861 16,324 5,050 20,359 25,060
Gender
Male 82% 82% 80% 80% 80% 79% 82% 81% 82% 81% 82% 82% 82%
Female 18% 18% 20% 20% 21% 21% 18% 19% 18% 19% 18% 18% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 11% 11% 11% 12% 13% 12% 11% 12% 12% 12% 14% 10% 11%
19-24 years 31% 29% 28% 26% 25% 22% 31% 30% 30% 29% 30% 29% 31%
25-35 years 36% 36% 35% 34% 31% 33% 36% 33% 33% 34% 33% 36% 36%
35-45 years 14% 14% 15% 16% 16% 16% 13% 14% 14% 14% 13% 15% 13%
Above 45 years 9% 10% 11% 12% 15% 16% 9% 12% 11% 11% 11% 10% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SEC
SEC A 25% 27% 28% 30% 38% 37% 26% 29% 29% 29% 34% 26% 24%
SEC B 33% 33% 33% 35% 34% 35% 33% 33% 33% 33% 34% 33% 32%
SEC C 22% 21% 20% 19% 13% 15% 22% 20% 20% 20% 16% 22% 23%
SEC D 14% 13% 13% 12% 10% 9% 14% 13% 12% 12% 10% 13% 14%
SEC E 6% 5% 6% 5% 4% 4% 6% 5% 6% 6% 6% 6% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 22% 22% 24% 27% 30% 27% 23% 22% 24% 24% 25% 22% 22%
East 12% 13% 13% 11% 14% 14% 13% 13% 12% 14% 14% 13% 12%
South 40% 40% 38% 36% 33% 32% 39% 38% 38% 36% 35% 39% 40%
West 26% 25% 26% 26% 24% 26% 25% 26% 26% 26% 26% 26% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
130
Household Cable TV
Color Washing Air Mobile Landline Computer/ Video All
Asset connection/ Fridge Microwave Camera Bank Account
TV Machine Conditioner Phone Phone Laptop Camera Users
Ownership DTH
Sample 23,155 18,144 18,848 14,530 6,440 6,173 22,482 15,645 16,861 16,324 5,050 20,359 25,060
Base
Point of
Access
Home 61% 66% 67% 73% 85% 84% 62% 72% 88% 69% 85% 63% 59%
Place of
work
(office / 78% 78% 77% 77% 78% 78% 78% 76% 73% 78% 81% 79% 78%
school /
college)
Cyber cafe 47% 47% 45% 43% 37% 39% 47% 44% 41% 47% 43% 47% 47%
In transit
(while 6% 7% 7% 8% 12% 12% 6% 7% 8% 8% 14% 7% 6%
traveling)
131
Household Asset Demat Fixed Life Medical Share of Mutual Chit Fund Music Debit Credit
Home IPod All Users
Ownership account Deposits insurance Insurance/CGHS companies Funds Deposits System/DVD/MP3 Card card
Sample Base 5,243 8,744 15,322 8,377 4,950 5,527 1,583 14,755 2,600 13,971 12,905 8,882 25,060
Gender
Male 86% 81% 83% 83% 84% 83% 80% 82% 84% 82% 84% 82% 82%
Female 14% 19% 17% 17% 16% 17% 20% 18% 16% 18% 16% 19% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7% 12% 9% 10% 10% 10% 17% 13% 15% 12% 7% 9% 11%
19-24 years 19% 28% 26% 24% 21% 20% 30% 33% 38% 29% 27% 20% 31%
25-35 years 37% 31% 37% 36% 31% 36% 32% 31% 28% 35% 40% 38% 36%
35-45 years 18% 16% 17% 17% 18% 18% 12% 13% 9% 14% 15% 19% 13%
Above 45 years 19% 13% 11% 13% 20% 16% 10% 10% 10% 10% 11% 15% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SEC
SEC A 38% 34% 29% 35% 38% 38% 26% 27% 31% 28% 30% 36% 24%
SEC B 34% 34% 34% 35% 36% 33% 31% 32% 33% 33% 34% 35% 32%
SEC C 15% 17% 21% 18% 14% 17% 24% 21% 17% 20% 20% 17% 23%
SEC D 9% 11% 12% 9% 9% 9% 14% 14% 12% 13% 11% 9% 14%
SEC E 4% 5% 5% 4% 4% 4% 5% 6% 7% 6% 4% 4% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 23% 24% 23% 22% 23% 24% 12% 24% 22% 23% 21% 22% 22%
East 13% 16% 14% 14% 14% 15% 7% 13% 12% 13% 13% 12% 12%
South 32% 32% 37% 36% 33% 32% 66% 35% 38% 37% 41% 39% 40%
West 32% 28% 26% 29% 31% 30% 15% 28% 28% 26% 25% 27% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
132
Household Asset Demat Fixed Life Medical Share of Mutual Chit Fund Music Debit Credit
Home IPod All Users
Ownership account Deposits insurance Insurance/CGHS companies Funds Deposits System/DVD/MP3 Card card
Sample Base 5,243 8,744 15,322 8,377 4,950 5,527 1,583 14,755 2,600 13,971 12,905 8,882 25,060
Point of Access
Home 79% 75% 66% 75% 81% 77% 74% 68% 85% 70% 67% 75% 59%
Place of work
(office / school / 80% 78% 80% 82% 79% 80% 81% 77% 81% 79% 81% 82% 78%
college)
Cyber cafe 40% 46% 46% 44% 40% 42% 47% 46% 43% 46% 49% 42% 47%
In transit (while
11% 10% 8% 11% 11% 12% 11% 7% 16% 8% 8% 11% 6%
traveling)
133
Table 19: Current loan liabilities
Current Loan Home Car Two Education Business Personal Consumer None All
wheeler Other of
Liabilities loan loan loan loan loan Durables Users
loan Above
Sample Base 11,259 3,125 2,967 2,152 991 4,999 685 45 2,414 25,060
Gender
Male 83% 80% 86% 83% 82% 82% 87% 94% 78% 82%
Female 18% 20% 14% 17% 19% 18% 13% 6% 23% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 12% 10% 16% 15% 8% 6% 16% 10% 11%
19-24 years 33% 22% 32% 52% 33% 24% 22% 39% 32% 31%
25-35 years 36% 33% 41% 19% 29% 39% 39% 25% 33% 36%
35-45 years 12% 17% 12% 3% 14% 17% 18% 8% 15% 13%
Above 45 years 7% 16% 6% 10% 9% 11% 16% 14% 11% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 23% 40% 19% 26% 29% 26% 32% 20% 18% 24%
SEC B 31% 34% 33% 27% 36% 34% 31% 25% 30% 32%
SEC C 23% 14% 26% 25% 16% 23% 21% 38% 26% 23%
SEC D 15% 9% 16% 13% 13% 12% 13% 13% 16% 14%
SEC E 8% 4% 6% 9% 6% 5% 4% 4% 9% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 24% 30% 16% 20% 24% 17% 18% 5% 26% 22%
East 13% 12% 10% 11% 12% 12% 12% 10% 14% 12%
South 36% 35% 47% 50% 39% 48% 43% 65% 36% 40%
West 27% 24% 27% 19% 26% 24% 28% 21% 24% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 57% 83% 58% 67% 72% 63% 70% 38% 45% 59%
Place of work
(office /
77% 79% 79% 75% 80% 81% 81% 82% 78% 78%
school /
college)
Cyber cafe 48% 38% 50% 53% 43% 46% 47% 50% 46% 47%
In transit
(while 6% 12% 5% 6% 11% 7% 14% 7% 4% 6%
traveling)
134
Table 20: Years of experience in using internet
Years Of Experience In Less Than 6 6 Months to 1 12 25 56 6 years and All

Using Internet Months year years years years above Users
Sample Base 2,464 2,560 3,959 6,539 2,985 6,553 25,060

Gender
Male 77% 77% 81% 84% 83% 84% 82%
Female 24% 23% 19% 16% 17% 16% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 22% 18% 15% 10% 6% 5% 11%
19-24 years 41% 42% 37% 34% 28% 19% 31%
25-35 years 26% 26% 28% 34% 43% 47% 36%
35-45 years 8% 11% 11% 13% 13% 17% 13%
Above 45 years 4% 5% 8% 9% 9% 13% 9%
100% 100% 100% 100% 100% 100% 100%
Socio Economic
SEC A 12% 13% 15% 24% 30% 38% 24%
SEC B 26% 29% 29% 34% 34% 34% 32%
SEC C 28% 27% 28% 23% 21% 16% 23%
SEC D 20% 19% 18% 14% 11% 9% 14%
SEC E 14% 12% 10% 5% 5% 3% 7%
100% 100% 100% 100% 100% 100% 100%
Region
North 24% 22% 23% 23% 22% 21% 22%
East 11% 11% 13% 14% 11% 13% 12%
South 42% 41% 40% 39% 39% 39% 40%
West 23% 25% 24% 25% 28% 27% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 58% 55% 54% 58% 59% 65% 59%

63% 71% 72% 79% 85% 87% 78%
school / college)
Cyber cafe 33% 32% 44% 51% 53% 52% 47%

135
Table 21: Place of accessing internet
Place of work (office / school Cyber In transit (while All

Place Of Accessing Internet Home
/ college) cafe traveling) Users
Sample Base 14,856 19,740 11,601 1,522 25,060

Gender
Male 81% 83% 85% 89% 82%
Female 19% 17% 15% 11% 18%
100% 100% 100% 100% 100%
Age Group
13-18 years 13% 8% 12% 9% 11%
19-24 years 31% 30% 36% 21% 31%
25-35 years 31% 39% 37% 42% 36%
35-45 years 14% 14% 10% 17% 13%
Above 45 years 12% 8% 5% 12% 9%
100% 100% 100% 100% 100%
SEC A 30% 27% 23% 42% 24%
SEC B 33% 32% 32% 31% 32%
SEC C 20% 23% 23% 13% 23%
SEC D 12% 13% 15% 10% 14%
SEC E 6% 6% 7% 4% 7%
100% 100% 100% 100% 100%
Region
North 24% 23% 21% 23% 22%
East 12% 12% 12% 14% 12%
South 38% 39% 41% 38% 40%
West 26% 26% 26% 26% 26%
100% 100% 100% 100% 100%
Point of Access
Home 100% 53% 50% 83% 59%
Place of work (office / school /

70% 100% 79% 91% 78%
college)
Cyber cafe 40% 47% 100% 63% 47%

136
Table 22: Type of internet connection at home
Type Of Lease/
Internet Regular Broadband 24 Hrs Mobile Wi Fi Don't All
Cable Dedicated Others
Connection Dial Up Dial Up Broadband Connection Connection Know Users
line
At Home
Sample Base 2,545 3,943 4,569 945 209 1,250 78 236 1,081 14,856
Gender
Male 84% 80% 81% 90% 82% 79% 88% 80% 76% 81%
Female 16% 20% 19% 10% 18% 21% 12% 20% 24% 19%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 16% 13% 12% 10% 7% 10% 9% 12% 16% 13%
19-24 years 28% 30% 28% 43% 33% 33% 20% 35% 38% 31%
25-35 years 28% 31% 31% 33% 43% 33% 39% 31% 30% 31%
35-45 years 17% 14% 14% 9% 12% 12% 13% 10% 10% 14%
Above 45 10% 13% 15% 5% 4% 12% 19% 12% 6% 12%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 30% 30% 33% 28% 31% 26% 39% 24% 20% 30%
SEC B 31% 34% 34% 32% 31% 32% 30% 29% 31% 33%
SEC C 21% 19% 17% 19% 14% 25% 24% 20% 25% 20%
SEC D 12% 12% 11% 15% 19% 13% 6% 15% 14% 12%
SEC E 6% 6% 5% 7% 6% 5% 2% 12% 9% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 25% 24% 22% 31% 28% 16% 31% 27% 25% 24%
East 14% 13% 11% 15% 16% 13% 5% 5% 12% 12%
South 33% 39% 43% 27% 35% 43% 25% 37% 36% 38%
West 28% 23% 25% 27% 22% 28% 39% 31% 27% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Place of
work (office
72% 70% 70% 73% 87% 67% 76% 76% 67% 70%
/ school /
college)
Cyber cafe 41% 37% 35% 47% 33% 41% 43% 46% 63% 40%
In transit
(while 7% 7% 9% 17% 23% 8% 8% 9% 4% 8%
traveling)
137
Table 23: Type of internet connection at office
Type Of Lease/
Internet Regular Broadband 24 Hrs Mobile Wi Fi Don't All
Cable Dedicated Others
Connection Dial Up Dial Up Broadband Connection Connection Know Users
line
At Office
Sample Base 1,506 4,816 5,971 417 501 1,180 1,242 416 3,691 19,740
Gender
Male 83% 83% 84% 94% 84% 87% 90% 79% 77% 83%
Female 17% 18% 16% 6% 16% 13% 10% 22% 23% 17%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 7% 7% 9% 9% 8% 0.9% 9% 12% 8%
19-24 years 29% 27% 27% 31% 43% 33% 18% 32% 42% 30%
25-35 years 35% 41% 41% 45% 35% 39% 49% 34% 32% 39%
35-45 years 17% 16% 16% 9% 9% 14% 18% 13% 8% 14%
Above 45 11% 8% 9% 5% 4% 7% 14% 12% 5% 8%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 25% 26% 30% 22% 36% 21% 40% 21% 21% 27%
SEC B 32% 34% 33% 33% 32% 32% 28% 35% 30% 32%
SEC C 24% 23% 21% 20% 13% 26% 22% 20% 26% 23%
SEC D 11% 12% 11% 19% 15% 16% 8% 13% 15% 13%
SEC E 8% 6% 5% 6% 4% 5% 2% 12% 9% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 24% 24% 22% 30% 27% 17% 24% 25% 22% 23%
East 15% 14% 12% 17% 13% 14% 14% 9% 9% 12%
South 32% 37% 41% 24% 34% 42% 38% 40% 43% 39%
West 30% 26% 26% 29% 25% 27% 24% 27% 25% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 56% 50% 56% 67% 66% 47% 63% 50% 46% 53%
Place of
work (office
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
/ school /
college)
Cyber cafe 43% 46% 45% 45% 50% 44% 45% 49% 57% 47%
In transit
(while 6% 5% 8% 18% 13% 6% 10% 6% 6% 7%
traveling)
138
Table 24: Service provider subscribed to at home
Service
VSNL Local
Provider BSNL/ Airtel/ Don't All
/ MTNL Reliance Sify Spectranet Cable Others
Subscribed Sancharnet Bharti Know Users
Tata Operator
To At Home
Sample Base 1,396 5,134 1,239 856 1,019 41 2,412 1,043 905 811 14,856
Gender
Male 82% 83% 75% 83% 78% 79% 83% 79% 83% 81% 81%
Female 18% 17% 25% 17% 23% 21% 17% 22% 17% 19% 19%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 14% 12% 11% 10% 19% 13% 10% 14% 14% 13%
19-24 years 28% 30% 24% 26% 32% 29% 35% 30% 30% 44% 31%
25-35 years 33% 27% 30% 43% 36% 40% 33% 34% 29% 28% 31%
35-45 years 17% 15% 18% 13% 12% 8% 10% 14% 15% 10% 14%
Above 45 12% 15% 16% 8% 10% 6% 9% 13% 12% 4% 12%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 32% 31% 34% 32% 30% 20% 29% 29% 26% 21% 30%
SEC B 30% 34% 30% 33% 33% 53% 34% 33% 29% 31% 33%
SEC C 22% 19% 20% 17% 20% 18% 18% 20% 21% 26% 20%
SEC D 11% 11% 12% 13% 12% 7% 12% 15% 18% 12% 12%
SEC E 5% 6% 5% 6% 6% 2% 6% 4% 5% 11% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 16% 23% 32% 29% 27% 85% 33% 10% 17% 24% 24%
East 10% 17% 1% 10% 9% 6% 8% 22% 9% 10% 12%
South 48% 39% 2% 33% 37% 2% 39% 42% 47% 42% 38%
West 27% 21% 65% 28% 27% 8% 20% 27% 27% 24% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Place of
work (office
70% 70% 76% 79% 73% 82% 69% 67% 66% 68% 70%
/ school /
college)
Cyber cafe 38% 37% 33% 44% 45% 47% 38% 39% 39% 66% 40%
In transit
(while 10% 7% 8% 16% 8% 3% 9% 9% 9% 4% 8%
traveling)
139
Table 25: Service provider subscribed to at office
Service
VSNL Local
Provider BSNL/ Airtel/ Don't All
/ MTNL Reliance Sify Spectranet Cable Others
Subscribed Sancharnet Bharti Know Users
Tata Operator
To At Office
Sample Base 2,095 5,436 1,268 1,153 952 81 2,884 719 1,394 3,758 19,740
Gender
Male 82% 85% 81% 87% 82% 88% 82% 85% 83% 78% 83%
Female 18% 15% 19% 13% 18% 12% 18% 15% 17% 22% 17%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 5% 9% 7% 7% 13% 8% 5% 6% 7% 11% 8%

19-24 years 23% 26% 25% 28% 33% 24% 31% 30% 27% 42% 30%
25-35 years 46% 38% 37% 45% 37% 49% 45% 37% 39% 33% 39%
35-45 years 16% 18% 19% 14% 12% 10% 13% 16% 18% 8% 14%
Above 45 10% 11% 13% 6% 6% 9% 6% 12% 9% 6% 8%
years
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SEC
SEC A 29% 29% 28% 27% 22% 34% 26% 24% 27% 23% 27%
SEC B 31% 32% 34% 33% 31% 31% 35% 31% 30% 31% 32%
SEC C 24% 20% 21% 22% 24% 16% 22% 25% 23% 25% 23%
SEC D 11% 12% 11% 12% 15% 15% 13% 16% 13% 13% 13%
SEC E 5% 7% 6% 6% 8% 5% 4% 4% 6% 8% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 12% 23% 30% 24% 25% 55% 30% 11% 23% 21% 23%
East 14% 18% 2% 12% 10% 6% 6% 25% 11% 9% 12%
South 43% 36% 6% 30% 42% 24% 47% 40% 41% 44% 39%
West 30% 23% 62% 34% 24% 15% 16% 25% 26% 25% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 50% 55% 54% 56% 50% 69% 53% 51% 54% 52% 53%
Place of
work (office
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
/ school /
college)
Cyber cafe 44% 44% 39% 48% 55% 57% 44% 46% 45% 57% 47%
In transit
(while 7% 6% 7% 12% 6% 7% 8% 7% 8% 6% 7%
traveling)
140
Table 26: Frequency of accessing internet from home
Frequency Of Over 5 25 Once in

Once Once In Once a 13 times All
Accessing Internet times a times a More than a
Daily 23 Days Week a Month Users
From Home Day Day Month
Sample Base 3,379 3,718 4,780 1,430 651 170 103 14,231
Gender
Male 82% 81% 81% 83% 79% 73% 81% 81%
Female 18% 19% 19% 17% 21% 27% 20% 19%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 13% 12% 16% 17% 19% 12% 13%
19-24 years 35% 29% 29% 27% 34% 37% 43% 31%
25-35 years 35% 28% 31% 32% 31% 26% 21% 31%
35-45 years 10% 14% 16% 15% 13% 13% 15% 14%
Above 45 years 10% 16% 12% 10% 5% 6% 8% 12%
100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 30% 32% 31% 28% 25% 22% 15% 30%

SEC B 32% 33% 34% 33% 28% 37% 28% 33%
SEC C 19% 18% 20% 18% 24% 27% 41% 19%
SEC D 13% 13% 10% 16% 16% 9% 10% 12%
SEC E 6% 5% 6% 5% 7% 6% 6% 6%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 21% 21% 27% 24% 25% 27% 16% 24%
East 12% 13% 12% 14% 12% 13% 7% 13%
South 43% 41% 35% 34% 38% 32% 48% 39%
West 24% 25% 25% 28% 26% 28% 30% 25%
100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 100% 100% 100% 100% 100% 100% 100% 100%

75% 66% 69% 70% 73% 72% 78% 70%
school / college)
Cyber cafe 40% 37% 37% 47% 50% 48% 52% 40%
In transit (while
14% 9% 6% 5% 4% 3% 3% 9%
traveling)
141
Table 27: Frequency of accessing internet from office
Frequency Of Over 5 25 Once in

Once Once In Once a 13 times All
Accessing Internet times a times a More than a
Daily 23 Days Week a Month Users
From Office Day Day Month
Sample Base 6,723 4,324 4,133 1,279 699 236 223 17,617
Gender
Male 82% 84% 82% 85% 79% 81% 81% 83%
Female 18% 16% 18% 15% 21% 19% 19% 17%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 4% 5% 10% 14% 19% 15% 15% 7%
19-24 years 25% 24% 31% 39% 43% 47% 35% 28%
25-35 years 47% 41% 36% 30% 24% 25% 37% 40%
35-45 years 16% 18% 14% 12% 9% 8% 8% 15%
Above 45 years 8% 12% 8% 6% 6% 6% 5% 9%
100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 32% 29% 26% 21% 16% 17% 19% 28%

SEC B 34% 34% 30% 31% 27% 30% 26% 32%
SEC C 22% 21% 23% 23% 28% 23% 21% 22%
SEC D 8% 12% 14% 17% 20% 20% 20% 12%
SEC E 4% 5% 7% 8% 8% 10% 14% 6%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 22% 22% 23% 24% 21% 20% 28% 22%
East 10% 15% 15% 13% 11% 15% 16% 13%
South 41% 37% 36% 37% 46% 38% 28% 39%
West 26% 26% 26% 26% 23% 28% 28% 26%
100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 56% 51% 49% 48% 53% 52% 51% 52%

100% 100% 100% 100% 100% 100% 100% 100%
school / college)
Cyber cafe 43% 43% 49% 60% 58% 55% 41% 46%
In transit (while
11% 5% 5% 4% 3% 3% 4% 7%
traveling)
142
Table 28: Time of the day accessing internet from home
Time Of The 9.00 12.00 3.00 6.00

Before 9.00 PM- After
Day Accessing AM- Noon- PM- PM- Throughout All
9.00 12.00 12.00
Internet From 12.00 3.00 6.00 9.00 the Day Users
AM Midnight Midnight
Home Noon PM PM PM
Sample Base 714 1,113 881 844 2,460 5,014 475 2,404 13,905
Gender
Male 87% 77% 71% 71% 80% 86% 86% 80% 81%
Female 13% 23% 29% 29% 21% 14% 15% 20% 19%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 4% 16% 18% 29% 14% 8% 15% 12% 12%
19-24 years 21% 28% 32% 34% 33% 27% 43% 34% 31%
25-35 years 33% 32% 32% 25% 25% 36% 30% 30% 31%
35-45 years 20% 12% 10% 7% 14% 17% 6% 11% 14%
Above 45 years 22% 12% 9% 6% 14% 12% 7% 13% 12%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 36% 24% 23% 20% 28% 35% 23% 30% 30%
SEC B 34% 36% 32% 28% 31% 33% 36% 34% 33%
SEC C 15% 19% 21% 23% 22% 19% 21% 18% 19%
SEC D 10% 12% 18% 18% 14% 9% 13% 14% 12%
SEC E 5% 9% 7% 11% 5% 4% 7% 6% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 21% 24% 24% 30% 24% 24% 25% 20% 24%
East 13% 9% 15% 12% 13% 13% 16% 12% 13%
South 45% 39% 34% 35% 43% 36% 32% 40% 38%
West 20% 29% 28% 23% 20% 27% 27% 28% 25%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 100% 100% 100% 100% 100% 100% 100% 100% 100%
Place of work
(office / school 80% 67% 65% 60% 68% 77% 67% 66% 70%
/ college)
Cyber cafe 35% 37% 37% 46% 42% 37% 42% 43% 40%
In transit (while
9% 7% 4% 5% 6% 9% 11% 14% 9%
traveling)
143
Table 29: Time of the day accessing internet from office
Time Of The 9.00 12.00 3.00 6.00

Before 9.00 PM- After
Day Accessing AM- Noon- PM- PM- Throughout All
9.00 12.00 12.00
Internet From 12.00 3.00 6.00 9.00 the Day Users
AM Midnight Midnight
Office Noon PM PM PM
Sample Base 405 3,750 3,572 2,344 1,442 668 266 5,233 17,680
Gender
Male 79% 82% 81% 84% 90% 87% 87% 82% 83%
Female 21% 18% 19% 16% 10% 14% 13% 18% 17%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 7% 9% 10% 10% 8% 8% 4% 7%
19-24 years 31% 28% 29% 33% 34% 32% 43% 23% 28%
25-35 years 38% 40% 38% 34% 39% 42% 39% 47% 41%
35-45 years 12% 16% 15% 16% 11% 13% 8% 17% 15%
Above 45 years 8% 10% 9% 9% 6% 6% 3% 9% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 19% 26% 28% 26% 19% 23% 13% 33% 28%
SEC B 32% 31% 31% 31% 34% 30% 39% 34% 32%
SEC C 18% 26% 22% 22% 24% 20% 30% 20% 22%
SEC D 16% 11% 13% 14% 16% 20% 9% 9% 12%
SEC E 15% 5% 7% 7% 8% 6% 9% 4% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 23% 23% 24% 24% 20% 22% 20% 22% 23%
East 9% 12% 16% 14% 13% 17% 8% 10% 13%
South 43% 44% 34% 36% 41% 37% 43% 39% 39%
West 25% 22% 26% 27% 27% 25% 29% 29% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 49% 51% 53% 49% 37% 53% 44% 59% 52%
Place of work
(office / school 100% 100% 100% 100% 100% 100% 100% 100% 100%
/ college)
Cyber cafe 41% 42% 48% 47% 54% 42% 56% 46% 46%
In transit (while
5% 6% 4% 5% 4% 7% 6% 11% 7%
traveling)
144
Table 30: Duration of internet usage from home
Duration Of Internet Usage Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All
From Home Minutes Minutes Hours Hours Hours Hours Users
Sample Base 2,141 3,972 4,848 2,348 376 330 14,015

Gender
Male 79% 82% 82% 82% 84% 87% 82%
Female 21% 18% 18% 18% 16% 14% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 13% 12% 12% 11% 12% 13%
19-24 years 23% 28% 32% 37% 41% 37% 31%
25-35 years 33% 30% 31% 31% 33% 34% 31%
35-45 years 19% 16% 13% 10% 7% 11% 14%
Above 45 years 14% 13% 12% 10% 8% 7% 12%
100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 33% 32% 29% 29% 28% 25% 30%

SEC B 33% 31% 34% 34% 35% 28% 33%
SEC C 19% 19% 21% 17% 17% 18% 19%
SEC D 10% 12% 11% 15% 15% 21% 12%
SEC E 5% 6% 6% 5% 5% 8% 6%
100% 100% 100% 100% 100% 100% 100%
Region
North 25% 25% 24% 22% 19% 17% 24%
East 11% 12% 12% 15% 20% 9% 12%
South 36% 36% 40% 39% 39% 48% 38%
West 28% 28% 24% 23% 22% 27% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 100% 100% 100% 100% 100% 100% 100%

77% 71% 68% 67% 72% 70% 70%
school / college)
Cyber cafe 32% 40% 41% 44% 41% 38% 40%

145
Table 31: Duration of internet usage from office
From Office Minutes Minutes Hours Hours Hours Hours Users
Sample Base 3,400 4,312 4,498 2,574 1,219 1,097 17,100

Gender
Male 81% 83% 84% 84% 81% 83% 83%
Female 19% 17% 16% 16% 19% 18% 17%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 8% 8% 7% 7% 3% 6% 7%
19-24 years 27% 27% 30% 26% 32% 31% 28%
25-35 years 39% 40% 39% 43% 48% 47% 41%
35-45 years 17% 15% 16% 15% 11% 10% 15%
Above 45 years 10% 10% 8% 9% 5% 5% 9%
100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 27% 25% 28% 32% 29% 26% 28%

SEC B 32% 32% 32% 32% 34% 33% 32%
SEC C 24% 24% 23% 20% 22% 19% 23%
SEC D 11% 13% 12% 11% 10% 15% 12%
SEC E 6% 6% 5% 4% 5% 7% 5%
100% 100% 100% 100% 100% 100% 100%
Region
North 21% 23% 23% 22% 22% 22% 22%
East 11% 13% 14% 15% 11% 11% 13%
South 39% 37% 39% 40% 40% 41% 39%
West 29% 27% 24% 23% 27% 26% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 56% 46% 49% 54% 58% 62% 52%

100% 100% 100% 100% 100% 100% 100%
school / college)
Cyber cafe 43% 49% 48% 45% 46% 45% 46%

146
Table 32: Duration of internet usage during weekdays
During Weekdays Minutes Minutes Hours Hours Hours Hours Users
Sample Base 1,882 4,376 7,304 5,240 1,617 1,537 21,956

Gender
Male 79% 83% 82% 82% 83% 85% 82%
Female 21% 18% 18% 18% 18% 15% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 14% 13% 11% 9% 7% 12%
19-24 years 28% 28% 32% 33% 37% 38% 32%
25-35 years 35% 32% 33% 35% 38% 41% 34%
35-45 years 15% 15% 13% 12% 10% 9% 13%
Above 45 years 10% 11% 10% 8% 6% 5% 9%
100% 100% 100% 100% 100% 100% 100%
SEC A 27% 25% 24% 27% 27% 25% 25%
SEC B 31% 32% 33% 31% 31% 32% 32%
SEC C 22% 22% 23% 21% 21% 22% 22%
SEC D 12% 13% 14% 14% 13% 16% 14%
SEC E 9% 8% 7% 6% 7% 6% 7%
100% 100% 100% 100% 100% 100% 100%
Region
North 25% 24% 23% 22% 22% 19% 23%
East 10% 11% 13% 14% 11% 12% 13%
South 36% 38% 41% 41% 41% 42% 40%
West 29% 27% 24% 23% 26% 26% 25%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 61% 61% 65% 69% 70% 69% 66%
Place of work (office / school

78% 75% 73% 75% 81% 84% 76%
/ college)
Cyber cafe 40% 48% 49% 47% 48% 46% 47%

147
Table 33: Duration of internet usage during weekends
During Weekends Minutes Minutes Hours Hours Hours Hours Users
Sample Base 1,993 3,388 5,947 4,720 1,789 1,685 19,522

Gender
Male 78% 82% 83% 85% 84% 84% 83%
Female 22% 18% 17% 15% 16% 16% 17%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 10% 11% 10% 10% 7% 10%
19-24 years 27% 30% 29% 31% 36% 36% 31%
25-35 years 39% 34% 37% 37% 38% 42% 37%
35-45 years 15% 16% 14% 13% 10% 10% 13%
Above 45 years 10% 10% 10% 9% 6% 5% 9%
100% 100% 100% 100% 100% 100% 100%
SEC A 27% 24% 26% 27% 25% 24% 26%
SEC B 32% 33% 31% 34% 34% 32% 32%
SEC C 23% 24% 24% 20% 21% 22% 22%
SEC D 12% 12% 14% 14% 13% 16% 14%
SEC E 7% 8% 6% 5% 6% 6% 6%
100% 100% 100% 100% 100% 100% 100%
Region
North 24% 24% 22% 22% 23% 19% 22%
East 11% 11% 13% 14% 11% 13% 12%
South 37% 39% 41% 40% 41% 41% 40%
West 28% 26% 24% 24% 26% 27% 25%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 52% 50% 55% 63% 65% 60% 57%

91% 87% 84% 82% 86% 90% 85%
/ college)
Cyber cafe 41% 46% 50% 50% 49% 45% 48%

148
Table 34: Duration of PC usage from home
Duration Of PC Usage Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All
From Home Minutes Minutes Hours Hours Hours Hours Users
Sample Base 1,560 3,052 5,593 3,247 1,007 755 15,214

Gender
Male 78% 82% 81% 84% 82% 88% 82%
Female 22% 18% 19% 17% 18% 12% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 11% 12% 13% 12% 9% 12%
19-24 years 25% 27% 30% 35% 37% 34% 31%
25-35 years 35% 34% 32% 29% 33% 42% 32%
35-45 years 16% 15% 15% 12% 10% 9% 14%
Above 45 years 12% 14% 11% 11% 9% 6% 12%
100% 100% 100% 100% 100% 100% 100%
Socio Economic
SEC A 32% 30% 30% 29% 27% 27% 30%
SEC B 34% 34% 32% 31% 36% 33% 33%
SEC C 15% 22% 22% 19% 17% 17% 20%
SEC D 12% 11% 10% 13% 13% 17% 12%
SEC E 7% 5% 6% 7% 7% 6% 6%
100% 100% 100% 100% 100% 100% 100%
Region
North 25% 26% 24% 23% 22% 18% 24%
East 10% 10% 13% 13% 14% 12% 12%
South 35% 38% 38% 41% 38% 44% 39%
West 29% 26% 25% 23% 25% 27% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 92% 92% 92% 94% 97% 97% 93%

71% 71% 73% 70% 73% 79% 72%
school / college)
Cyber cafe 34% 39% 42% 43% 43% 47% 41%

149
Table 35: Duration of PC usage from office
Duration Of PC Usage Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All
From Office Minutes Minutes Hours Hours Hours Hours Users
Sample Base 924 1,668 3,063 4,019 4,705 3,821 18,200

Gender
Male 83% 87% 85% 86% 79% 81% 83%
Female 17% 13% 15% 14% 21% 19% 17%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 18% 12% 12% 6% 3% 3% 7%
19-24 years 35% 36% 30% 24% 25% 29% 28%
25-35 years 29% 27% 33% 38% 49% 51% 41%
35-45 years 10% 16% 15% 18% 15% 13% 15%
Above 45 years 9% 9% 10% 13% 8% 5% 9%
100% 100% 100% 100% 100% 100% 100%
Socio Economic
SEC A 20% 23% 27% 31% 28% 27% 27%
SEC B 29% 34% 29% 32% 34% 35% 33%
SEC C 20% 20% 22% 22% 24% 24% 23%
SEC D 19% 14% 15% 11% 10% 10% 12%
SEC E 12% 9% 7% 4% 4% 5% 6%
100% 100% 100% 100% 100% 100% 100%
Region
North 24% 25% 24% 23% 22% 19% 23%
East 10% 11% 15% 15% 11% 11% 12%
South 40% 39% 36% 36% 41% 42% 39%
West 26% 24% 25% 25% 27% 28% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 57% 56% 55% 56% 50% 50% 53%

97% 98% 98% 98% 98% 98% 98%
school / college)
Cyber cafe 51% 47% 47% 45% 46% 48% 47%

150
Table 36: Time spent by internet users on watching TV
Time Spent By Internet Users Less than 30 30 to 60 1-2 2-5 5-8 More than 8 All
On Watching TV Minutes Minutes Hours Hours Hours Hours Users
Sample Base 3,513 6,310 9,312 2,465 244 118 21,962

Gender
Male 83% 84% 82% 79% 78% 70% 82%
Female 18% 17% 18% 21% 22% 30% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 13% 11% 9% 18% 21% 16% 11%
19-24 years 33% 29% 30% 34% 47% 35% 31%
25-35 years 34% 35% 37% 32% 20% 33% 35%
35-45 years 13% 16% 14% 8% 8% 7% 13%
Above 45 years 7% 10% 10% 8% 4% 9% 9%
100% 100% 100% 100% 100% 100% 100%
SEC A 25% 27% 26% 21% 12% 13% 25%
SEC B 32% 33% 32% 31% 30% 36% 32%
SEC C 22% 21% 23% 23% 28% 26% 22%
SEC D 14% 13% 13% 17% 20% 17% 14%
SEC E 8% 6% 6% 8% 11% 9% 7%
100% 100% 100% 100% 100% 100% 100%
Region
North 22% 23% 23% 21% 17% 19% 23%
East 11% 13% 13% 11% 7% 6% 12%
South 39% 38% 40% 45% 53% 43% 40%
West 27% 26% 24% 23% 24% 31% 25%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 70% 64% 60% 59% 62% 76% 63%

76% 80% 78% 71% 71% 70% 77%
/ college)
Cyber cafe 41% 45% 48% 54% 59% 44% 47%

151
Table 37: Time spent by internet users on reading newspaper
Time Spent By Internet Users Less than 30 30 to 60 1-2 2-5 5-8 More than All
On Reading Newspaper Minutes Minutes Hours Hours Hours 8 Hours Users
Sample Base 10,107 9,264 2,843 214 37 36 22,501

Gender
Male 82% 82% 81% 82% 93% 87% 82%
Female 18% 18% 19% 18% 7% 13% 18%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 14% 9% 9% 23% 3% 10% 11%
19-24 years 34% 28% 27% 27% 53% 37% 31%
25-35 years 35% 36% 32% 24% 35% 21% 35%
35-45 years 12% 15% 15% 13% 7% 12% 13%
Above 45 years 5% 12% 17% 14% 2% 20% 9%
100% 100% 100% 100% 100% 100% 100%
SEC A 23% 27% 31% 20% 16% 18% 25%
SEC B 32% 33% 32% 33% 11% 32% 32%
SEC C 23% 23% 19% 16% 26% 17% 22%
SEC D 15% 11% 13% 25% 30% 31% 13%
SEC E 7% 6% 6% 5% 18% 2% 7%
100% 100% 100% 100% 100% 100% 100%
Region
North 23% 22% 23% 16% 15% 9% 22%
East 12% 12% 13% 19% 3% 8% 12%
South 40% 41% 38% 41% 41% 56% 40%
West 26% 25% 26% 24% 41% 27% 25%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 64% 62% 61% 59% 49% 62% 63%

77% 79% 75% 74% 94% 89% 77%
college)
Cyber cafe 46% 47% 47% 57% 58% 51% 47%

152
Table 38: Time spent by internet users on listening to radio
Time Spent By Internet Users Less than 30 30 to 60 1-2 2-5 5-8 More than All
On Listening To Radio Minutes Minutes Hours Hours Hours 8 Hours Users
Sample Base 6,677 3,934 2,783 873 272 246 14,785

Gender
Male 84% 80% 75% 73% 75% 73% 80%
Female 16% 20% 25% 27% 25% 27% 20%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 11% 10% 13% 19% 15% 20% 12%
19-24 years 33% 31% 34% 40% 45% 45% 33%
25-35 years 33% 37% 33% 28% 21% 20% 34%
35-45 years 14% 12% 12% 8% 10% 10% 13%
Above 45 years 9% 10% 8% 5% 9% 6% 9%
100% 100% 100% 100% 100% 100% 100%
SEC A 27% 25% 21% 20% 16% 20% 25%
SEC B 32% 34% 33% 30% 27% 29% 32%
SEC C 22% 22% 22% 20% 28% 18% 22%
SEC D 12% 13% 15% 18% 14% 21% 13%
SEC E 6% 7% 9% 13% 15% 12% 7%
100% 100% 100% 100% 100% 100% 100%
Region
North 21% 23% 25% 23% 24% 24% 23%
East 11% 10% 10% 13% 12% 14% 11%
South 42% 42% 40% 37% 38% 40% 41%
West 26% 25% 26% 28% 26% 23% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 65% 60% 53% 56% 55% 62% 61%

79% 79% 81% 75% 67% 81% 79%
college)
Cyber cafe 46% 47% 52% 56% 60% 60% 49%

153
Table 39: Professional activities
Check
Check Search
Professio Emailing Look for Business/ business Instant None
Job business/ work All
nal work Seminar/ professional travel messagi of the
Search Financial related Users
Activities related workshops networking related ng Above
news info
info
Sample 11,818 10,387 4,410 3,521 7,005 3,752 2,645 8,756 410 14,25
Base 3
Gender
Male 81% 80% 86% 81% 80% 84% 83% 82% 71% 81%
Female 19% 20% 14% 19% 20% 16% 17% 19% 29% 20%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 9% 8% 4% 10% 6% 5% 5% 12% 36% 11%
19-24 30% 35% 24% 34% 29% 27% 22% 36% 31% 32%
25-35 38% 40% 42% 35% 42% 42% 42% 36% 15% 36%
35-45 14% 11% 17% 12% 14% 15% 18% 10% 11% 13%
Above 45 9% 6% 12% 10% 10% 12% 13% 7% 7% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classificat
ion
SEC A 27% 27% 36% 37% 32% 34% 37% 25% 11% 25%
SEC B 33% 32% 34% 30% 33% 33% 32% 32% 27% 32%
SEC C 22% 23% 18% 19% 21% 19% 18% 23% 22% 23%
SEC D 12% 12% 9% 10% 11% 11% 10% 14% 26% 14%
SEC E 6% 6% 3% 5% 4% 3% 3% 6% 14% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 22% 21% 21% 21% 21% 20% 21% 21% 24% 22%
East 12% 11% 11% 11% 12% 12% 11% 10% 19% 12%
South 41% 42% 40% 41% 41% 41% 41% 43% 28% 41%
West 26% 25% 28% 26% 27% 27% 27% 25% 29% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 62% 60% 66% 68% 63% 68% 70% 65% 58% 62%
Place of
work
(office / 80% 79% 84% 83% 82% 86% 86% 77% 50% 75%
school /
college)
Cyber
49% 51% 48% 53% 52% 49% 47% 50% 40% 48%
cafe
In transit
(while 7% 7% 12% 11% 9% 13% 16% 7% 2% 7%
traveling)
154
Table 40: Personal activities
Check
travel Matrim Check health Check Social Search None
Personal Emailing Dating/ Share Check Check hobby All
relate Chatting onial & lifestyle Astrology cinema networking/ for of the
Activities personal Friendship pictures news Sports related Users
d info search info content Communities product above
info
Sample Base 12,712 7,128 3,584 8,261 6,683 5,502 8,744 4,288 8,070 6,406 3,754 4,485 6,224 6,325 126 14,253
Gender
Male 80% 85% 80% 81% 83% 81% 83% 74% 88% 78% 81% 77% 83% 83% 77% 81%
Female 20% 15% 20% 19% 17% 19% 17% 26% 12% 22% 19% 23% 17% 17% 24% 20%
Age Group
13-18 years 10% 13% 6% 14% 9% 14% 9% 8% 11% 10% 15% 12% 12% 9% 18% 11%
19-24 years 31% 38% 23% 39% 34% 38% 32% 28% 35% 33% 41% 33% 37% 29% 22% 32%
25-35 years 37% 35% 42% 34% 40% 33% 37% 38% 37% 38% 33% 34% 36% 38% 38% 36%
35-45 years 13% 9% 17% 8% 11% 9% 13% 15% 11% 12% 7% 12% 10% 14% 12% 13%
Above 45
9% 5% 13% 5% 7% 6% 9% 11% 6% 7% 5% 9% 6% 11% 10% 9%
years
SEC
SEC A 27% 23% 37% 24% 26% 26% 28% 29% 25% 26% 23% 29% 27% 30% 22% 25%
SEC B 32% 31% 32% 32% 31% 32% 32% 32% 32% 31% 31% 33% 31% 33% 28% 32%
SEC C 22% 23% 16% 23% 24% 21% 22% 22% 24% 23% 25% 19% 23% 21% 22% 23%
SEC D 13% 15% 11% 15% 13% 15% 13% 11% 13% 13% 15% 14% 13% 13% 22% 14%
SEC E 6% 7% 3% 7% 6% 7% 6% 6% 7% 6% 7% 6% 6% 4% 7% 6%
Region
North 21% 21% 19% 21% 21% 20% 21% 21% 20% 22% 18% 20% 22% 19% 32% 22%
East 12% 12% 14% 11% 11% 12% 11% 11% 12% 12% 11% 14% 11% 12% 10% 12%
South 41% 43% 40% 44% 44% 42% 43% 41% 43% 42% 49% 39% 42% 42% 27% 41%
West 26% 25% 27% 25% 24% 26% 25% 27% 25% 24% 22% 27% 25% 27% 32% 26%
155
Check Check
Check None
personal health Check Social Search for
Personal Emailing Dating/ Matrimonial Share Check Check hobby of All
travel Chatting & Astrology cinema networking / product
Activities personal Friendship search pictures news Sports related the Users
related lifestyle content Communities information
info above
info info
Point of
Access
Home 62% 63% 70% 67% 61% 69% 63% 67% 62% 61% 68% 68% 66% 67% 41% 62%
Place of
work
(office / 76% 77% 82% 73% 81% 75% 80% 77% 80% 80% 75% 77% 80% 78% 74% 75%
school /
college)
Cyber
49% 53% 49% 52% 51% 52% 48% 50% 51% 50% 53% 52% 51% 51% 40% 48%
cafe
In transit
(while 7% 7% 13% 7% 7% 9% 8% 10% 7% 7% 8% 10% 9% 9% 4% 7%
traveling)
156
Table 41: Downloading activities
Mobile Educational / None

Downloading Online contents Screensavers/ Adult All
Music Learning Movies of the
Activities games (ring tones wallpapers content Users
material above
/ games,
)
Sample Base 8,322 7,611 6,975 6,775 6,454 2,513 4,043 1,909 14,253
Gender
Male 82% 83% 84% 81% 79% 96% 84% 80% 81%
Female 18% 17% 16% 19% 21% 5% 16% 20% 20%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 13% 13% 11% 12% 14% 7% 15% 6% 11%
19-24 years 37% 36% 37% 36% 37% 32% 41% 18% 32%
25-35 years 35% 35% 37% 36% 33% 39% 32% 39% 36%
35-45 years 9% 10% 10% 10% 10% 14% 7% 19% 13%
Above 45 6% 6% 5% 6% 6% 8% 6% 18% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 24% 23% 24% 27% 22% 25% 23% 30% 25%
SEC B 31% 31% 31% 31% 33% 31% 30% 34% 32%
SEC C 24% 24% 23% 22% 23% 22% 23% 21% 23%
SEC D 15% 15% 15% 13% 15% 16% 16% 12% 14%
SEC E 7% 7% 7% 7% 7% 6% 7% 4% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 21% 21% 21% 22% 22% 22% 20% 21% 22%
East 11% 11% 12% 11% 12% 13% 12% 13% 12%
South 45% 43% 42% 43% 40% 42% 45% 37% 41%
West 23% 25% 26% 24% 25% 24% 24% 30% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 65% 64% 62% 63% 66% 67% 69% 52% 62%
Place of work
(office /
76% 77% 79% 80% 74% 78% 77% 72% 75%
school /
college)
Cyber cafe 50% 50% 52% 52% 51% 52% 51% 42% 48%
In transit
(while 7% 7% 8% 7% 7% 9% 9% 5% 7%
traveling)
157
Table 42: E-Commerce related activities
Buy products Check

ECommerce Book Check Online None
Net Online bill Book air Book online (other Net real All
Related Egreetings train financial stock of
telephony payment tickets hotels than travel banking estate Users
Activities tickets info trading Above
related products) info
Sample Base 8,113 1,798 3,217 3,309 4,131 1,126 3,495 4,348 5,193 6,406 1,947 1,843 14,043
Gender
Male 77% 87% 85% 80% 83% 83% 86% 85% 85% 86% 88% 81% 81%
Female 23% 14% 15% 20% 17% 17% 14% 15% 15% 15% 12% 20% 20%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 9% 6% 7% 7% 11% 6% 4% 9% 7% 4% 22% 11%
19-24 years 32% 33% 25% 22% 28% 26% 21% 24% 32% 32% 19% 36% 32%
25-35 years 37% 38% 46% 42% 41% 37% 44% 48% 40% 39% 43% 28% 36%
35-45 years 12% 10% 13% 16% 15% 15% 16% 14% 13% 13% 17% 9% 13%
Above 45 years 9% 10% 10% 13% 10% 11% 13% 11% 7% 9% 17% 6% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SEC
SEC A 28% 30% 36% 41% 31% 34% 36% 35% 28% 29% 43% 14% 26%
SEC B 33% 32% 31% 31% 33% 29% 34% 34% 31% 32% 33% 30% 32%
SEC C 22% 22% 19% 16% 20% 18% 19% 20% 23% 23% 15% 25% 23%
SEC D 12% 10% 10% 9% 11% 12% 9% 8% 13% 12% 6% 20% 14%
SEC E 5% 6% 4% 3% 5% 6% 3% 3% 6% 6% 4% 10% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 22% 21% 21% 21% 21% 19% 20% 21% 21% 21% 23% 21% 22%
East 11% 10% 11% 13% 11% 17% 11% 10% 10% 10% 11% 15% 12%
South 43% 43% 42% 39% 41% 40% 42% 41% 44% 43% 33% 38% 41%
West 25% 26% 26% 27% 27% 25% 27% 28% 25% 26% 33% 26% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
158
Check
ECommerce Online Book Buy products online Check Online
Net Book air Book Net real None of All
Related Egreetings bill train (other than travel financial stock
telephony tickets hotels banking estate Above Users
Activities payment tickets related products) info trading
info
Sample Base 8,113 1,798 3,217 3,309 4,131 1,126 3,495 4,348 5,193 6,406 1,947 1,843 14,043
Point of Access
Home 65% 75% 72% 74% 65% 70% 74% 68% 62% 63% 82% 50% 62%
Place of work
(office / school / 77% 81% 85% 86% 82% 83% 83% 86% 83% 82% 80% 61% 76%
college)
Cyber cafe 51% 51% 47% 43% 48% 45% 46% 48% 51% 49% 41% 49% 48%
In transit (while
8% 14% 14% 15% 9% 15% 13% 13% 9% 9% 14% 1% 7%
traveling)
159
Table 43: Online shopping
Searched Both searched and Neither searched nor All

Online Shopping
only bought bought Users
Sample Base 4,724 6,164 3,365 14,253

Gender
Male 80% 83% 77% 81%
Female 20% 17% 23% 20%
100% 100% 100% 100%
Age Group
13-18 years 15% 7% 14% 11%
19-24 years 40% 25% 32% 32%
25-35 years 30% 42% 33% 36%
35-45 years 9% 15% 13% 13%
Above 45 years 6% 12% 8% 9%
100% 100% 100% 100%
SEC A 18% 34% 21% 25%
SEC B 30% 34% 32% 32%
SEC C 25% 20% 23% 23%
SEC D 18% 9% 16% 14%
SEC E 9% 4% 8% 6%
100% 100% 100% 100%
Region
North 23% 21% 21% 22%
East 12% 11% 14% 12%
South 41% 42% 39% 41%
West 24% 27% 26% 26%
100% 100% 100% 100%
Point of Access
Home 56% 69% 55% 62%

70% 82% 71% 75%
college)
Cyber cafe 50% 46% 48% 48%

In transit (while traveling) 3% 11% 4% 7%
160
Table 44: Blogging activities
Check / Check / Comment on Comment on Have a

read blogs None of
Blogging read blogs blog post at blog post less blog site All
at least the
Activities less than least once a than once a of my Users
once a above
once a week week week own
week
Sample Base 3,208 1,178 1,289 793 958 9,953 14,253

Gender
Male 86% 87% 88% 90% 87% 78% 81%
Female 14% 13% 12% 10% 13% 22% 20%
100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 10% 10% 10% 12% 12% 11%
19-24 years 31% 32% 32% 31% 35% 31% 32%
25-35 years 37% 39% 38% 41% 35% 36% 36%
35-45 years 12% 11% 11% 9% 10% 13% 13%
Above 45 years 9% 8% 9% 9% 9% 9% 9%
100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 28% 30% 28% 31% 30% 24% 25%

SEC B 32% 32% 32% 31% 30% 32% 32%
SEC C 24% 22% 23% 22% 23% 22% 23%
SEC D 10% 12% 11% 10% 10% 15% 14%
SEC E 6% 5% 5% 7% 7% 6% 6%
100% 100% 100% 100% 100% 100% 100%
Region
North 21% 19% 20% 23% 18% 22% 22%
East 10% 11% 11% 11% 9% 12% 12%
South 45% 44% 45% 40% 48% 40% 41%
West 24% 26% 24% 26% 25% 26% 26%
100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 67% 67% 72% 71% 74% 60% 62%
Place of work
(office / school / 80% 79% 78% 83% 77% 74% 75%
college)
Cyber cafe 48% 50% 48% 50% 47% 48% 48%
In transit (while
10% 10% 13% 14% 14% 5% 7%
traveling)
161
Table 45: Member of an online community
Not a member of any online Member of an online All

Member Of An Online Community
community community Users
Sample Base 8,398 5,855 14,253

Gender
Male 78% 84% 81%
Female 22% 17% 20%
100% 100% 100%
Age Group
13-18 years 9% 14% 11%
19-24 years 28% 38% 32%
25-35 years 39% 32% 36%
35-45 years 15% 10% 13%
100% 100% 100%
SEC A 24% 28% 25%
SEC B 34% 30% 32%
SEC C 23% 23% 23%
SEC D 14% 13% 14%
SEC E 6% 6% 6%
100% 100% 100%
Region
North 21% 22% 22%
East 12% 11% 12%
South 40% 42% 41%
West 27% 25% 26%
100% 100% 100%
Point of Access
Home 56% 69% 62%
Place of work (office / school / 74% 78% 75%
college)
Cyber cafe 47% 49% 48%
162
Membership Food,
Not in any Alumni Business / Countries Family Fashion
By Type Of Arts & Cities & Computers Cultures & Drink All
online & Auto Professional Company & & & Games
Online Entert Neighborhoods & Internet Community & Users
community Schools community Regional Home Beauty
Community Wine
Sample Base 8,398 1,012 246 78 467 29 193 741 61 204 79 65 18 348 14,253
Gender
Male 78% 79% 85% 98% 86% 82% 84% 88% 97% 89% 60% 44% 63% 86% 81%
Female 22% 21% 16% 2% 14% 18% 16% 12% 3% 11% 40% 56% 38% 14% 20%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 17% 14% 5% 2% 10% 2% 12% 11% 10% 9% 27% 18% 28% 11%
19-24 years 28% 36% 40% 34% 22% 25% 52% 41% 55% 38% 37% 35% 12% 40% 32%
25-35 years 39% 35% 28% 33% 45% 42% 38% 35% 20% 35% 37% 35% 40% 20% 36%
35-45 years 15% 8% 14% 21% 18% 10% 7% 9% 12% 8% 10% 3% 15% 8% 13%
Above 45 10% 5% 5% 6% 14% 14% 3% 3% 2% 10% 8% 1% 15% 4% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SEC
SEC A 24% 41% 22% 24% 47% 51% 22% 20% 44% 27% 32% 28% 43% 17% 25%
SEC B 34% 30% 34% 54% 27% 31% 34% 29% 21% 28% 24% 35% 28% 29% 32%
SEC C 23% 16% 24% 13% 20% 14% 26% 29% 17% 29% 30% 8% 5% 21% 23%
SEC D 14% 9% 9% 5% 6% 3% 16% 15% 12% 13% 12% 14% 5% 23% 14%
SEC E 6% 4% 11% 3% 0.4% 0.0% 2% 7% 7% 4% 3% 15% 20% 10% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 21% 24% 22% 16% 22% 26% 17% 22% 35% 19% 20% 32% 32% 19% 22%
East 12% 10% 7% 13% 10% 6% 17% 12% 6% 12% 7% 11% 0.0% 14% 12%
South 40% 44% 36% 49% 43% 45% 37% 44% 44% 41% 51% 31% 33% 41% 41%
West 27% 21% 35% 22% 26% 23% 30% 23% 16% 28% 21% 26% 35% 26% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
163
Membership Food
Not in any Alumni Business / Cultures & Family Fashio ,
By Type Of Arts & Cities & Computers Countries All
online & Auto Professional Company Communit & n& Drink Games
Online Entert Neighborhoods & Internet & Regional Users
community Schools community y Home Beauty &
Community
Wine
Sample Base 8,398 1,012 246 78 467 29 193 741 61 204 79 65 18 348 14,253
Point of
Access
Home 56% 76% 63% 71% 77% 87% 47% 69% 72% 63% 60% 73% 72% 67% 62%
Place of
work (office
74% 75% 75% 85% 90% 70% 93% 84% 82% 83% 76% 78% 85% 71% 75%
/ school /
college)
Cyber cafe 47% 50% 47% 53% 45% 48% 49% 52% 47% 53% 37% 50% 50% 45% 48%
In transit
(while 5% 12% 4% 17% 16% 12% 6% 11% 7% 8% 7% 8% 15% 6% 7%
traveling)
164
Membership Gay, Health, Religion Science

By Type Of Government Wellness Hobbies Pets & Recreation Romance & Schools & All
Lesbian Individuals Music & & Travel
Online & Politics & & Crafts Animals & Sports Relationships Education Users
& Bi Beliefs History
Community Fitness
Sample Base 32 27 113 50 269 370 32 29 122 639 386 119 126 14,253
Gender
Male 97% 87% 70% 72% 82% 83% 62% 98% 79% 89% 78% 89% 83% 81%
Female 3% 13% 30% 28% 18% 17% 38% 2% 21% 11% 22% 11% 17% 20%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 2% 6% 2% 8% 18% 16% 20% 36% 7% 13% 27% 21% 7% 11%
19-24 years 31% 42% 20% 37% 27% 48% 27% 31% 39% 45% 44% 29% 19% 32%
25-35 years 40% 26% 34% 32% 37% 28% 31% 11% 31% 28% 15% 31% 32% 36%
35-45 years 20% 20% 26% 5% 12% 4% 19% 10% 10% 8% 8% 9% 22% 13%
Above 45 6% 6% 18% 19% 7% 5% 4% 11% 13% 7% 6% 10% 21% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
SEC
SEC A 10% 41% 40% 36% 34% 15% 23% 8% 22% 20% 26% 26% 29% 25%
SEC B 30% 28% 29% 27% 22% 29% 37% 30% 45% 34% 25% 31% 35% 32%
SEC C 25% 16% 22% 15% 27% 27% 19% 55% 19% 23% 20% 22% 18% 23%
SEC D 30% 4% 5% 15% 14% 21% 14% 5% 9% 15% 19% 13% 14% 14%
SEC E 5% 10% 5% 8% 3% 9% 8% 2% 6% 7% 10% 8% 5% 6%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 14% 17% 26% 25% 23% 20% 22% 11% 26% 22% 26% 25% 19% 22%
East 6% 8% 9% 14% 9% 13% 6% 7% 5% 12% 8% 18% 13% 12%
South 22% 50% 46% 49% 49% 46% 55% 61% 40% 38% 42% 38% 35% 41%
West 58% 25% 20% 13% 20% 21% 18% 21% 30% 28% 23% 20% 32% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Sample Base 32 27 113 50 269 370 32 29 122 639 386 119 126 14,253
165
Membership Gay, Health, Religion Science
By Type Of Government Wellness Hobbies Pets & Recreation Romance & Schools & All
Lesbian Individuals Music & & Travel
Online & Politics & & Crafts Animals & Sports Relationships Education Users
& Bi Beliefs History
Community Fitness
Point of
Access
Home 51% 62% 70% 72% 81% 65% 65% 76% 62% 67% 69% 67% 67% 62%
Place of
work (office 92% 67% 82% 75% 73% 72% 74% 87% 82% 73% 67% 81% 82% 75%
/ school /
college)
Cyber cafe 43% 50% 44% 51% 50% 47% 54% 42% 37% 61% 45% 53% 32% 48%
In transit
(while 13% 7% 7% 5% 10% 6% 6% 2% 6% 6% 4% 13% 10% 7%
traveling)
166
Table 48: Usage of other language websites
Usage Of Other Language Websites Use other language websites Use only English websites All Users
Sample Base 1,661 12,592 14,253
Gender
Male 85% 80% 81%
Female 15% 20% 20%
100% 100% 100%
Age Group
13-18 years 7% 12% 11%
19-24 years 28% 32% 32%
25-35 years 40% 35% 36%
35-45 years 16% 12% 13%
100% 100% 100%
SEC A 25% 26% 25%
SEC B 30% 32% 32%
SEC C 28% 22% 23%
SEC D 12% 14% 14%
SEC E 5% 6% 6%
100% 100% 100%
Region
North 17% 22% 22%
East 9% 12% 12%
South 51% 40% 41%
West 24% 26% 26%
100% 100% 100%
Point of Access
Home 58% 62% 62%
Cyber cafe 47% 48% 48%
167
Table 49: Online activities desired in other languages
Online Activities Desired Search Travel related Online Online

Email Chatting Entertainment Online news Blog learning / Matrimony Astrology Not Interested All Users
In Other Languages information information shopping
education
Sample Base 8,773 6,383 6,326 4,425 4,615 2,364 2,589 1,664 4,371 1,875 3,354 2,965 14,253
Gender
Male 83% 84% 84% 84% 83% 82% 83% 88% 81% 83% 76% 76% 81%
Female 18% 16% 16% 16% 18% 18% 17% 12% 19% 17% 24% 24% 20%
Age Group
13-18 years 11% 14% 14% 11% 11% 8% 9% 11% 13% 8% 10% 9% 11%
19-24 years 34% 39% 36% 30% 33% 25% 29% 32% 34% 33% 32% 28% 32%
25-35 years 35% 33% 32% 35% 33% 38% 38% 35% 32% 41% 36% 39% 36%
35-45 years 13% 9% 11% 15% 13% 16% 14% 13% 13% 10% 13% 13% 13%
Above 45 years 8% 6% 7% 10% 9% 13% 10% 9% 9% 9% 9% 11% 9%
SEC
SEC A 23% 22% 22% 26% 25% 29% 27% 29% 25% 26% 25% 31% 25%
SEC B 32% 32% 32% 33% 32% 33% 34% 32% 32% 31% 33% 33% 32%
SEC C 24% 24% 23% 23% 23% 21% 22% 23% 22% 24% 23% 19% 23%
SEC D 14% 15% 15% 13% 14% 12% 11% 10% 14% 14% 13% 12% 14%
SEC E 7% 8% 8% 6% 7% 6% 6% 6% 7% 6% 6% 4% 6%
Region
North 22% 21% 21% 20% 20% 19% 20% 21% 21% 19% 23% 22% 22%
East 11% 11% 12% 11% 12% 12% 12% 13% 13% 12% 15% 12% 12%
South 41% 42% 43% 44% 41% 40% 41% 41% 41% 42% 36% 39% 41%
West 26% 26% 25% 26% 27% 29% 28% 25% 26% 27% 26% 28% 26%
Point of Access
Home 61% 64% 63% 63% 64% 66% 68% 72% 64% 62% 62% 65% 62%
Place of work (office / 77% 74% 75% 79% 77% 82% 81% 78% 76% 82% 79% 71% 75%
school / college)
Cyber cafe 48% 52% 50% 49% 49% 50% 49% 53% 52% 52% 51% 47% 48%
In transit (while traveling) 6% 6% 6% 8% 7% 10% 10% 13% 7% 8% 7% 8% 7%
168
Table 50: Problems faced while surfing the internet
Problems Lack of Spam Lack of Never

Difficult Slow Unsolicited response
Faced While Cumbersome / Virus / local faced All
to website ads/pop to Others
Surfing The navigation junk spyware language any Users
connect opening ups queries
Internet mails content problem
website
Sample Base 4,852 8,806 1,724 6,310 3,766 6,978 6,966 1,169 1,192 252 25,060
Gender
Male 77% 79% 87% 82% 81% 82% 81% 84% 80% 83% 82%
Female 23% 21% 13% 18% 19% 18% 19% 16% 20% 17% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 14% 12% 8% 9% 12% 7% 9% 8% 14% 11% 11%
19-24 years 35% 33% 29% 29% 36% 29% 32% 31% 32% 32% 31%
25-35 years 32% 35% 37% 38% 34% 40% 37% 38% 34% 28% 36%
35-45 years 12% 12% 14% 14% 11% 14% 13% 15% 12% 11% 13%
Above 45 8% 8% 12% 11% 7% 10% 9% 8% 8% 18% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 24% 26% 34% 31% 28% 31% 29% 23% 17% 26% 24%
SEC B 31% 32% 33% 33% 30% 33% 32% 32% 32% 33% 32%
SEC C 22% 22% 19% 20% 21% 21% 21% 26% 24% 18% 23%
SEC D 16% 15% 12% 12% 15% 11% 12% 13% 18% 19% 14%
SEC E 7% 6% 4% 4% 6% 4% 5% 6% 8% 5% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 20% 21% 19% 21% 22% 21% 21% 17% 23% 21% 22%
East 13% 13% 13% 13% 12% 12% 13% 14% 10% 8% 12%
South 42% 40% 42% 40% 40% 41% 41% 46% 40% 43% 40%
West 26% 26% 27% 26% 26% 25% 25% 23% 27% 28% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 59% 61% 73% 70% 65% 66% 66% 62% 53% 67% 59%
Place of work
(office /
75% 75% 78% 76% 76% 79% 78% 78% 74% 76% 78%
school /
college)
Cyber cafe 53% 51% 53% 49% 54% 50% 50% 54% 41% 55% 47%
In transit
(while 6% 7% 13% 9% 8% 9% 8% 6% 5% 9% 6%
traveling)
169
Table 51: Top of mind unaided recall all websites
Top Of Mind Unaided Recall All Websites Yahoo Google Rediff Orkut Gmail All Users
Sample Base 7,281 6,646 2,810 1,099 709 24,433
Gender
Male 77% 81% 82% 84% 77% 81%
Female 23% 19% 18% 16% 23% 20%
Age Group
13-18 years 11% 11% 6% 41% 6% 12%
19-24 years 36% 37% 24% 49% 43% 35%
25-35 years 33% 34% 45% 9% 42% 33%
35-45 years 12% 10% 17% 0.8% 5% 12%
Above 45 years 9% 8% 8% 0.4% 4% 8%
SEC A 22% 29% 27% 14% 33% 24%
SEC B 31% 31% 34% 28% 29% 31%
SEC C 23% 23% 23% 27% 28% 23%
SEC D 15% 12% 10% 24% 7% 14%
SEC E 8% 6% 6% 8% 4% 7%
Region
North 23% 20% 24% 24% 25% 22%
East 10% 10% 14% 14% 9% 11%
South 44% 46% 33% 41% 46% 43%
West 23% 25% 29% 20% 20% 24%
Point of Access
Home 62% 69% 53% 78% 61% 64%
Cyber cafe 44% 46% 46% 51% 49% 44%
170
Table 52: Most used website all websites
Most Used Website All Websites Google Yahoo Rediff Orkut Gmail All Users
Sample Base 4,124 3,744 1,534 1,112 549 14,075
Gender
Male 79% 74% 80% 83% 82% 79%
Female 22% 26% 20% 17% 19% 21%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 12% 5% 38% 7% 13%
19-24 years 36% 36% 22% 51% 36% 35%
25-35 years 37% 32% 48% 9% 47% 34%
35-45 years 10% 10% 17% 0.4% 7% 11%
Above 45 years 7% 9% 8% 1% 4% 8%
100% 100% 100% 100% 100% 100%
SEC A 31% 23% 29% 14% 29% 26%
SEC B 31% 31% 34% 29% 31% 31%
SEC C 22% 23% 23% 27% 26% 22%
SEC D 11% 16% 9% 24% 11% 14%
SEC E 6% 8% 5% 7% 4% 7%
100% 100% 100% 100% 100% 100%
Region
North 21% 21% 23% 22% 23% 22%
East 10% 10% 12% 15% 10% 10%
South 46% 46% 36% 38% 48% 43%
West 24% 23% 29% 26% 19% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 71% 63% 55% 81% 64% 67%
Cyber cafe 47% 44% 49% 50% 43% 44%
171
Table 53: Preferred website for emailing
Preferred Website Sancharnet/ All

AOL Gmail Hotmail Indiatimes Lycos Rediff Sify VSNL Yahoo
For Emailing BSNL Users
Sample Base 25 4,987 1,428 226 22 4,486 118 251 125 13,307 25,060
Gender
Male 91% 84% 78% 78% 72% 80% 78% 82% 77% 77% 81%
Female 9% 16% 22% 22% 28% 20% 22% 18% 24% 23% 20%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 17% 11% 11% 7% 0.0% 9% 6% 10% 6% 15% 12%
19-24 years 54% 38% 20% 30% 7% 27% 19% 27% 11% 38% 35%
25-35 years 19% 37% 36% 40% 54% 43% 37% 29% 34% 29% 33%
35-45 years 7% 8% 22% 15% 19% 14% 21% 22% 28% 10% 12%
Above 45 years 3% 7% 11% 9% 20% 7% 17% 11% 22% 8% 8%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 0.0% 33% 27% 30% 20% 27% 31% 31% 37% 22% 24%
SEC B 72% 31% 38% 29% 41% 33% 37% 30% 30% 30% 31%
SEC C 8% 21% 18% 24% 25% 23% 13% 16% 17% 23% 23%
SEC D 14% 10% 9% 7% 14% 11% 13% 14% 8% 18% 14%
SEC E 5% 4% 8% 10% 0.0% 6% 6% 9% 9% 7% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 74% 23% 20% 33% 19% 25% 19% 25% 11% 20% 22%
East 0.0% 9% 9% 12% 3% 13% 16% 16% 17% 10% 11%
South 19% 46% 38% 21% 12% 35% 39% 34% 35% 47% 43%
West 7% 22% 33% 34% 67% 28% 26% 25% 36% 24% 24%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 37% 74% 74% 64% 70% 57% 75% 66% 80% 68% 64%
Place of work (office

88% 79% 73% 73% 61% 79% 78% 66% 81% 69% 75%
/ school / college)
Cyber cafe 60% 43% 33% 41% 20% 49% 26% 34% 10% 45% 44%
In transit (while
27% 12% 8% 6% 16% 6% 4% 5% 13% 6% 7%
traveling)
172
Table 54: Multiple user shares of email websites
Multiple
User Shares Sancharnet/ All
AOL Gmail Hotmail Indiatimes Lycos Rediff Sify VSNL Yahoo Others
Of Email BSNL Users
Websites
Sample Base 702 14,785 8,971 4,310 231 14,159 906 3,233 1,103 22,379 3,283 25,060
Gender
Male 86% 82% 82% 85% 91% 82% 84% 85% 82% 79% 82% 81%
Female 14% 19% 19% 15% 9% 19% 16% 15% 18% 21% 18% 20%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 15% 11% 11% 7% 9% 10% 13% 12% 9% 13% 11% 12%
19-24 years 41% 40% 32% 30% 35% 34% 28% 34% 28% 36% 35% 35%
25-35 years 34% 33% 36% 41% 35% 37% 30% 36% 33% 33% 36% 33%
35-45 years 6% 9% 12% 13% 12% 11% 17% 11% 15% 11% 9% 12%
Above 45
5% 7% 9% 9% 9% 7% 13% 8% 15% 8% 9% 8%
years
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 28% 29% 29% 34% 31% 27% 29% 27% 32% 25% 28% 24%
SEC B 28% 31% 32% 33% 25% 33% 33% 30% 27% 31% 33% 31%
SEC C 22% 23% 22% 21% 18% 23% 21% 23% 25% 23% 20% 23%
SEC D 14% 13% 13% 8% 19% 12% 11% 13% 11% 15% 13% 14%
SEC E 8% 5% 5% 5% 8% 6% 6% 7% 6% 7% 6% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 21% 21% 20% 24% 23% 23% 20% 22% 10% 21% 25% 22%
East 12% 9% 9% 12% 6% 11% 12% 14% 9% 10% 10% 11%
South 44% 47% 45% 31% 43% 40% 44% 44% 53% 45% 36% 43%
West 23% 23% 27% 33% 28% 26% 24% 20% 28% 24% 29% 24%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 81% 72% 76% 71% 74% 66% 79% 67% 78% 68% 71% 64%
Place of
work (office
74% 75% 76% 80% 80% 77% 78% 78% 74% 72% 74% 75%
/ school /
college)
Cyber cafe 50% 47% 44% 49% 50% 49% 43% 51% 38% 45% 51% 44%
In transit
(while 17% 10% 12% 13% 19% 8% 13% 13% 17% 7% 12% 7%
traveling)
173
Table 55: Preferred website for job search
Preferred Website For Job Search Naukri Monster Timesjobs Google Yahoo All Users
Sample Base 3,802 2,825 1,413 551 291 10,387
Gender
Male 78% 81% 79% 80% 79% 79%
Female 22% 19% 21% 20% 21% 21%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 5% 11% 8% 19% 14% 9%
19-24 years 33% 44% 41% 46% 27% 38%
25-35 years 47% 30% 36% 24% 31% 37%
35-45 years 10% 10% 11% 6% 8% 10%
Above 45 years 6% 5% 4% 5% 20% 6%
100% 100% 100% 100% 100% 100%
SEC A 34% 24% 25% 16% 18% 27%
SEC B 33% 30% 31% 25% 29% 31%
SEC C 19% 21% 26% 40% 24% 23%
SEC D 9% 18% 12% 12% 15% 12%
SEC E 5% 7% 6% 8% 14% 6%
100% 100% 100% 100% 100% 100%
Region
North 25% 20% 17% 20% 28% 22%
East 9% 13% 9% 6% 9% 10%
South 41% 45% 47% 52% 41% 44%
West 25% 23% 27% 23% 23% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 65% 70% 63% 55% 58% 66%
Cyber cafe 46% 51% 48% 48% 41% 48%
174
Table 56: Preferred website for mobile content
Preferred Website For Mobile Content Yahoo Rediff Google Nokia Indiatimes All Users
Sample Base 982 857 698 594 470 6,912
Gender
Male 75% 83% 78% 83% 84% 83%
Female 25% 18% 23% 17% 16% 17%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 20% 7% 10% 9% 9% 13%
19-24 years 27% 28% 52% 38% 31% 39%
25-35 years 32% 42% 29% 39% 45% 34%
35-45 years 11% 15% 8% 9% 11% 9%
Above 45 years 10% 7% 2% 4% 4% 5%
100% 100% 100% 100% 100% 100%
SEC A 21% 30% 22% 23% 37% 25%
SEC B 31% 32% 24% 31% 35% 31%
SEC C 20% 18% 29% 27% 10% 22%
SEC D 19% 15% 14% 14% 12% 15%
SEC E 10% 6% 11% 5% 6% 7%
100% 100% 100% 100% 100% 100%
Region
North 19% 20% 22% 21% 24% 22%
East 20% 12% 6% 7% 16% 11%
South 36% 38% 50% 47% 33% 42%
West 25% 31% 22% 24% 28% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 62% 59% 62% 71% 70% 68%
Cyber cafe 51% 51% 49% 49% 50% 48%
175
Table 57: Preferred website for sports
Preferred Website For Sports Espnstarsports Cricinfo Yahoo Google Rediff All Users
Sample Base 2,185 1,043 920 598 598 7,666

Gender
Male 92% 95% 79% 79% 86% 87%
Female 8% 5% 21% 21% 14% 13%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 14% 6% 14% 14% 6% 12%
19-24 years 40% 40% 39% 40% 24% 37%
25-35 years 35% 39% 30% 33% 42% 34%
35-45 years 8% 11% 8% 8% 18% 10%
Above 45 years 4% 4% 10% 5% 11% 6%
100% 100% 100% 100% 100% 100%
SEC A 25% 31% 24% 18% 33% 26%
SEC B 33% 28% 33% 26% 32% 31%
SEC C 20% 28% 24% 33% 20% 23%
SEC D 16% 10% 11% 11% 8% 13%
SEC E 6% 2% 9% 11% 7% 7%
100% 100% 100% 100% 100% 100%
Region
North 21% 16% 21% 22% 21% 20%
East 13% 6% 9% 9% 10% 11%
South 40% 60% 46% 48% 39% 46%
West 26% 18% 24% 22% 29% 23%
100% 100% 100% 100% 100% 100%
Point of Access
Home 74% 69% 67% 61% 58% 68%
Cyber cafe 49% 46% 48% 51% 39% 47%
176
Table 58: Preferred website for travel products
Preferred Website For Travel Products Makemytrip Yatra IRCTC Google Yahoo All Users
Sample Base 1,184 1,134 1,092 766 581 7,089
Gender
Male 86% 78% 85% 80% 72% 82%
Female 14% 22% 15% 20% 28% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 15% 7% 2% 11% 17% 9%
19-24 years 35% 23% 26% 40% 34% 32%
25-35 years 34% 45% 41% 34% 33% 38%
35-45 years 10% 17% 18% 12% 8% 13%
Above 45 years 6% 8% 13% 4% 8% 8%
100% 100% 100% 100% 100% 100%
SEC A 31% 42% 35% 22% 21% 31%
SEC B 29% 33% 34% 27% 34% 31%
SEC C 19% 11% 18% 29% 18% 19%
SEC D 16% 12% 7% 13% 16% 12%
SEC E 6% 3% 6% 9% 11% 6%
100% 100% 100% 100% 100% 100%
Region
North 22% 25% 23% 17% 20% 21%
East 13% 16% 8% 9% 13% 11%
South 42% 33% 41% 52% 42% 42%
West 23% 27% 28% 23% 25% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 77% 81% 70% 60% 61% 70%
Cyber cafe 47% 40% 45% 52% 48% 45%
177
Table 59: Preferred website for matrimony
Preferred website for Matrimony Bharatmatrimony Shaadi Google Jeevansaathi Yahoo All Users
Sample Base 1,935 1,882 374 367 347 6675
Gender
Male 81.10% 81.90% 82.50% 76.10% 81.30% 81.70%
Female 18.90% 18.10% 17.50% 23.90% 18.70% 18.30%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7.30% 9.90% 20.30% 3.00% 21.00% 9.50%
19-24 years 34.10% 38.10% 40.00% 35.90% 33.10% 36.60%
25-35 years 40.30% 37.80% 28.50% 50.40% 27.90% 37.40%
35-45 years 9.10% 10.10% 8.40% 8.40% 3.60% 10.10%
Above 45 years 9.20% 4.10% 2.80% 2.30% 14.30% 6.40%
100% 100% 100% 100% 100% 100%
SEC A 29.00% 26.50% 17.00% 32.10% 22.40% 26.20%
SEC B 30.30% 32.30% 23.50% 28.50% 26.10% 30.00%
SEC C 25.60% 20.50% 32.00% 20.90% 19.80% 24.00%
SEC D 11.40% 12.70% 14.50% 14.50% 18.70% 13.30%
SEC E 3.70% 8.00% 13.00% 4.00% 12.90% 6.50%
100% 100% 100% 100% 100% 100%
Region
North 14.70% 27.80% 23.80% 26.20% 23.30% 21.10%
East 8.10% 8.90% 7.60% 8.30% 19.70% 9.20%
South 59.40% 32.20% 46.50% 40.00% 33.70% 46.60%
West 17.80% 31.20% 22.10% 25.40% 23.30% 23.10%
100% 100% 100% 100% 100% 100%
Point of Access
Home 66.30% 68.20% 58.70% 66.00% 65.50% 66.60%
Place of work (office / school / college) 78.70% 77.20% 77.20% 86.80% 80.10% 79.10%
Cyber cafe 51.40% 44.10% 49.70% 47.50% 53.60% 47.90%
In transit (while traveling) 9.90% 6.90% 8.90% 4.80% 13.90% 8.30%
206% 196% 195% 205% 213% 202%
End
178
Table 60: Preferred website for financial news/info
Preferred Website For Financial Moneycontrol/ ICICI Direct/ ICICI All

Google Yahoo Rediff
News/Info CNBC Bank Users
Sample Base 807 801 745 428 385 6,207

Gender
Male 87% 81% 79% 91% 84% 86%
Female 13% 19% 21% 9% 16% 15%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 3% 12% 16% 1% 9% 8%
19-24 years 24% 48% 34% 35% 31% 34%
25-35 years 47% 30% 31% 44% 42% 37%
35-45 years 17% 8% 10% 10% 11% 13%
Above 45 years 10% 2% 9% 11% 7% 8%
100% 100% 100% 100% 100% 100%
SEC A 41% 18% 21% 38% 27% 30%
SEC B 35% 28% 31% 33% 36% 31%
SEC C 18% 32% 21% 22% 22% 22%
SEC D 4% 13% 16% 6% 10% 12%
SEC E 3% 9% 11% 1% 6% 6%
100% 100% 100% 100% 100% 100%
Region
North 21% 19% 20% 23% 25% 21%
East 9% 8% 18% 6% 9% 10%
South 37% 56% 40% 35% 36% 44%
West 33% 17% 22% 37% 31% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 78% 58% 70% 77% 61% 69%
Place of work (office / school / 81% 79% 81% 78% 81% 81%
Cyber cafe 35% 49% 51% 45% 52% 46%
179
Table 61: Preferred website for cinema
Preferred Website For Cinema Yahoo Google Bollywood PVR Cinemas Indiafm All Users
Sample Base 764 626 365 344 310 6,883

Gender
Male 75% 80% 84% 85% 90% 82%
Female 26% 20% 16% 15% 10% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 25% 12% 10% 7% 15% 14%
19-24 years 33% 42% 42% 37% 48% 39%
25-35 years 27% 32% 35% 47% 34% 34%
35-45 years 8% 9% 12% 8% 3% 9%
Above 45 years 8% 4% 1% 2% 0.3% 5%
100% 100% 100% 100% 100% 100%
SEC A 17% 24% 21% 35% 24% 25%
SEC B 33% 23% 26% 38% 42% 31%
SEC C 18% 30% 27% 14% 13% 23%
SEC D 23% 13% 18% 12% 16% 15%
SEC E 10% 11% 8% 2% 5% 7%
100% 100% 100% 100% 100% 100%
Region
North 20% 21% 25% 41% 24% 20%
East 20% 12% 9% 0.8% 21% 10%
South 38% 45% 40% 42% 16% 48%
West 23% 22% 26% 17% 39% 23%
100% 100% 100% 100% 100% 100%
Point of Access
Home 66% 60% 68% 75% 75% 69%
Cyber cafe 49% 57% 48% 40% 54% 47%
180
Table 62: Preferred website for online share/stock trading
Preferred Website For Online Share/Stock ICICI All

Sherkhan Indiabulls Kotaksecurities Religare
Trading Direct Users
Sample Base 564 340 104 62 55 1,558

Gender
Male 89% 85% 94% 93% 81% 89%
Female 11% 15% 6% 8% 19% 11%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 1% 3% 0.0% 4% 2% 3%
19-24 years 14% 26% 21% 18% 27% 19%
25-35 years 52% 43% 58% 42% 26% 45%
35-45 years 17% 15% 17% 12% 3% 16%
Above 45 years 17% 14% 4% 24% 43% 17%
100% 100% 100% 100% 100% 100%
SEC A 53% 48% 53% 32% 28% 47%
SEC B 29% 33% 31% 34% 10% 32%
SEC C 12% 13% 13% 21% 48% 14%
SEC D 5% 3% 0.8% 13% 14% 6%
SEC E 1% 4% 3% 0.0% 0.7% 3%
100% 100% 100% 100% 100% 100%
Region
North 26% 21% 36% 12% 22% 24%
East 8% 6% 10% 14% 7% 9%
South 37% 32% 34% 38% 53% 36%
West 29% 41% 20% 36% 19% 32%
100% 100% 100% 100% 100% 100%
Point of Access
Home 86% 83% 80% 89% 100% 85%
Cyber cafe 40% 43% 45% 28% 31% 39%
181
Table 63: Preferred website for games
Preferred Website For Games Yahoo Zapak Google Games Miniclip All Users
Sample Base 1,314 1,277 650 495 303 7,383
Gender
Male 76% 87% 78% 79% 86% 82%
Female 24% 13% 22% 21% 14% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 10% 21% 9% 12% 27% 15%
19-24 years 32% 45% 43% 48% 38% 39%
25-35 years 40% 26% 35% 29% 22% 32%
35-45 years 10% 7% 8% 8% 10% 10%
Above 45 years 8% 2% 6% 2% 3% 5%
100% 100% 100% 100% 100% 100%
SEC A 26% 22% 20% 20% 25% 24%
SEC B 33% 32% 27% 29% 27% 31%
SEC C 21% 22% 32% 24% 19% 23%
SEC D 14% 15% 13% 20% 16% 15%
SEC E 7% 9% 8% 6% 14% 8%
100% 100% 100% 100% 100% 100%
Region
North 20% 25% 19% 16% 20% 21%
East 10% 10% 8% 5% 15% 10%
South 44% 36% 51% 55% 47% 45%
West 26% 30% 22% 24% 18% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 68% 73% 57% 63% 82% 70%
Cyber cafe 46% 47% 60% 42% 48% 47%
182
Table 64: Preferred website for online shopping
Preferred Website For Online Shopping Ebay Rediff Google Yahoo Indiatimes All Users
Sample Base 2,498 1,779 574 501 472 7,261
Gender
Male 84% 84% 82% 73% 82% 83%
Female 16% 16% 18% 28% 18% 17%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 7% 15% 12% 6% 10%
19-24 years 36% 30% 40% 38% 24% 35%
25-35 years 33% 44% 35% 35% 43% 37%
35-45 years 10% 13% 7% 7% 18% 11%
Above 45 years 8% 7% 3% 8% 11% 7%
100% 100% 100% 100% 100% 100%
SEC A 33% 29% 19% 19% 43% 29%
SEC B 31% 32% 23% 35% 37% 31%
SEC C 19% 24% 33% 23% 11% 22%
SEC D 14% 11% 14% 9% 5% 13%
SEC E 3% 5% 11% 13% 4% 6%
100% 100% 100% 100% 100% 100%
Region
North 21% 22% 20% 20% 29% 21%
East 10% 10% 10% 9% 12% 10%
South 44% 42% 53% 47% 30% 44%
West 26% 26% 18% 23% 30% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 78% 66% 57% 68% 72% 71%
Cyber cafe 48% 49% 54% 43% 46% 46%
183
Table 65: Preferred website for online news
Preferred Website For Online News Yahoo NDTV Rediff Google Indiatimes All Users
Sample Base 1,183 1,013 808 723 604 8,509
Gender
Male 75% 82% 80% 81% 86% 82%
Female 25% 18% 20% 19% 15% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 16% 11% 5% 16% 5% 11%
19-24 years 40% 23% 28% 44% 36% 34%
25-35 years 25% 42% 43% 28% 34% 35%
35-45 years 10% 16% 15% 8% 13% 12%
Above 45 years 9% 9% 10% 5% 11% 8%
100% 100% 100% 100% 100% 100%
SEC A 22% 38% 35% 24% 36% 28%
SEC B 32% 32% 31% 29% 32% 30%
SEC C 27% 16% 23% 24% 15% 22%
SEC D 13% 10% 6% 11% 12% 13%
SEC E 7% 4% 5% 11% 5% 6%
100% 100% 100% 100% 100% 100%
Region
North 19% 22% 20% 21% 24% 20%
East 9% 9% 12% 10% 14% 10%
South 51% 46% 38% 47% 27% 46%
West 22% 22% 30% 23% 35% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 71% 71% 67% 63% 71% 69%
Cyber cafe 49% 38% 43% 47% 45% 45%
184
Table 66: Preferred website for friendship/dating
Preferred Website For Friendship/Dating Orkut Yahoo Google Rediff Fropper All Users
Sample Base 2,522 1,636 538 460 213 7,084
Gender
Male 85% 80% 81% 85% 84% 84%
Female 15% 20% 19% 15% 17% 16%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 18% 13% 12% 12% 9% 14%
19-24 years 54% 36% 34% 23% 29% 41%
25-35 years 25% 34% 39% 44% 44% 32%
35-45 years 3% 10% 9% 15% 12% 9%
Above 45 years 1% 8% 5% 7% 5% 5%
100% 100% 100% 100% 100% 100%
SEC A 24% 22% 22% 26% 27% 24%
SEC B 31% 32% 25% 36% 43% 31%
SEC C 22% 23% 35% 20% 15% 23%
SEC D 16% 16% 12% 11% 7% 15%
SEC E 7% 7% 7% 8% 9% 7%
100% 100% 100% 100% 100% 100%
Region
North 20% 21% 21% 23% 26% 21%
East 11% 11% 6% 11% 5% 10%
South 42% 47% 52% 41% 37% 44%
West 28% 22% 22% 26% 32% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 77% 66% 55% 60% 66% 69%
Cyber cafe 50% 52% 52% 48% 54% 49%
185
Table 67: Preferred website for music
Preferred Website For Music Raaga Yahoo Google Cooltoad Musicindiaonline All Users
Sample Base 1,808 782 570 399 350 8,142
Gender
Male 82% 78% 74% 80% 78% 80%
Female 18% 22% 26% 20% 22% 20%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 14% 14% 20% 15% 9% 14%
19-24 years 42% 37% 39% 39% 27% 39%
25-35 years 34% 31% 29% 42% 33% 32%
35-45 years 7% 9% 9% 2% 24% 9%
Above 45 years 3% 10% 4% 2% 7% 6%
100% 100% 100% 100% 100% 100%
SEC A 26% 24% 19% 33% 26% 25%
SEC B 30% 34% 22% 30% 29% 30%
SEC C 25% 20% 31% 23% 20% 23%
SEC D 15% 16% 17% 9% 18% 15%
SEC E 5% 7% 11% 6% 7% 7%
100% 100% 100% 100% 100% 100%
Region
North 15% 22% 25% 31% 15% 21%
East 7% 10% 17% 6% 20% 10%
South 62% 44% 42% 30% 45% 46%
West 17% 25% 17% 33% 19% 23%
100% 100% 100% 100% 100% 100%
Point of Access
Home 69% 68% 53% 82% 77% 71%
Cyber cafe 47% 49% 48% 44% 42% 46%
186
Table 68: Preferred info search engine local language
Preferred Info Search Engine Local Language Google Manoramaonline Guruji Webduniya Kerala All Users
Sample Base 2,855 66 66 50 50 3,853
Gender
Male 84% 72% 92% 79% 72% 84%
Female 16% 28% 8% 21% 28% 16%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 13% 5% 7% 0.0% 0.0% 11%
19-24 years 42% 15% 58% 29% 14% 39%
25-35 years 33% 44% 25% 46% 19% 35%
35-45 years 9% 28% 9% 23% 38% 11%
Above 45 years 3% 8% 1% 2% 29% 5%
100% 100% 100% 100% 100% 100%
SEC A 25% 19% 20% 32% 15% 27%
SEC B 29% 44% 21% 41% 15% 29%
SEC C 23% 20% 58% 2% 41% 24%
SEC D 16% 12% 2% 5% 29% 14%
SEC E 7% 5% 0.0% 20% 0.0% 7%
100% 100% 100% 100% 100% 100%
Region
North 24% 0.5% 22% 39% 1% 21%
East 9% 0.0% 2% 0.9% 0.0% 9%
South 43% 89% 49% 6% 98% 47%
West 24% 11% 28% 54% 0.4% 23%
100% 100% 100% 100% 100% 100%
Point of Access
Home 68% 60% 49% 73% 93% 68%
Cyber cafe 49% 36% 28% 47% 10% 46%
187
Table 69: Preferred website for real estate
Preferred Website For Real Estate Google Magicbricks Yahoo 99acres Realestates All Users
Sample Base 892 739 698 528 518 5,129
Gender
Male 81% 86% 81% 89% 84% 84%
Female 19% 14% 19% 11% 16% 16%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 13% 7% 18% 8% 11% 10%
19-24 years 45% 30% 35% 25% 48% 35%
25-35 years 30% 40% 31% 44% 30% 37%
35-45 years 8% 16% 7% 15% 8% 12%
Above 45 years 4% 7% 9% 8% 2% 7%
100% 100% 100% 100% 100% 100%
SEC A 20% 37% 20% 39% 27% 28%
SEC B 27% 29% 30% 35% 29% 30%
SEC C 32% 19% 23% 14% 25% 22%
SEC D 11% 10% 17% 10% 15% 14%
SEC E 10% 5% 10% 2% 5% 6%
100% 100% 100% 100% 100% 100%
Region
North 20% 24% 20% 24% 20% 21%
East 8% 8% 15% 10% 7% 10%
South 48% 39% 40% 41% 55% 46%
West 24% 29% 25% 25% 17% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 61% 74% 64% 80% 59% 67%
Cyber cafe 53% 46% 53% 43% 50% 49%
188
Table 70: Preferred info search engine English
Preferred Info Search Engine English Google Yahoo English Rediff Wikipedia All Users
Sample Base 5,913 756 236 181 102 7,874
Gender
Male 84% 82% 83% 84% 71% 83%
Female 16% 18% 17% 16% 29% 17%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 11% 19% 7% 7% 11% 11%
19-24 years 36% 27% 50% 27% 55% 36%
25-35 years 35% 26% 33% 44% 21% 34%
35-45 years 11% 12% 7% 15% 4% 11%
Above 45 years 7% 16% 3% 6% 9% 8%
100% 100% 100% 100% 100% 100%
SEC A 31% 19% 24% 18% 30% 29%
SEC B 31% 32% 33% 40% 30% 31%
SEC C 21% 22% 26% 18% 13% 21%
SEC D 12% 17% 13% 15% 23% 13%
SEC E 5% 11% 4% 8% 4% 6%
100% 100% 100% 100% 100% 100%
Region
North 22% 20% 16% 24% 16% 21%
East 10% 13% 12% 9% 4% 10%
South 43% 44% 49% 41% 66% 45%
West 26% 23% 24% 27% 14% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 72% 69% 51% 46% 83% 71%
Cyber cafe 47% 46% 42% 49% 58% 46%
189
Table 71: Preferred website for instant messaging
Preferred Website For Instant Messaging Yahoo Google Talk Rediffbol MSN Orkut All Users
Sample Base 5,412 1,183 889 466 224 8,632

Gender
Male 81% 77% 82% 75% 78% 80%
Female 20% 23% 18% 25% 23% 20%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 14% 10% 9% 5% 30% 13%
19-24 years 40% 43% 33% 16% 52% 38%
25-35 years 31% 36% 39% 46% 15% 33%
35-45 years 9% 7% 13% 22% 3% 10%
Above 45 years 7% 3% 6% 12% 0.1% 6%
100% 100% 100% 100% 100% 100%
SEC A 25% 32% 23% 32% 23% 26%
SEC B 32% 28% 34% 34% 31% 31%
SEC C 22% 23% 23% 21% 31% 23%
SEC D 14% 13% 13% 8% 10% 14%
SEC E 7% 5% 7% 6% 6% 7%
100% 100% 100% 100% 100% 100%
Region
North 21% 21% 24% 17% 34% 21%
East 8% 10% 14% 7% 11% 9%
South 47% 48% 34% 42% 35% 45%
West 24% 22% 28% 35% 20% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 74% 65% 57% 77% 81% 71%
Cyber cafe 48% 47% 51% 33% 41% 46%
190
Table 72: Preferred website for social networking/communities
Preferred Website For Social Networking/Communities Orkut Yahoo MSN Friends Communities All Users
Sample Base 2,095 514 46 40 33 5,227
Gender
Male 81% 80% 81% 100% 76% 82%
Female 19% 20% 19% 0.0% 24% 18%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 14% 14% 2% 0.3% 12% 13%
19-24 years 48% 26% 10% 6% 47% 41%
25-35 years 30% 36% 59% 27% 24% 32%
35-45 years 6% 14% 17% 66% 16% 9%
Above 45 years 3% 9% 12% 1% 2% 5%
100% 100% 100% 100% 100% 100%
SEC A 29% 27% 32% 12% 22% 28%
SEC B 30% 26% 30% 7% 44% 30%
SEC C 24% 18% 30% 17% 24% 23%
SEC D 11% 18% 6% 65% 8% 13%
SEC E 5% 11% 2% 0.0% 3% 6%
100% 100% 100% 100% 100% 100%
Region
North 24% 20% 23% 6% 9% 23%
East 9% 12% 7% 66% 17% 10%
South 42% 42% 48% 20% 48% 43%
West 25% 26% 21% 8% 26% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 75% 71% 76% 87% 51% 74%
Cyber cafe 49% 49% 25% 27% 49% 47%
In transit (while traveling) 9% 13% 8% 0.4% 14% 10%
191
Table 73: Preferred website for astrology
Preferred Website For Astrology Yahoo Astrology Google Rediff Indiatimes astrospeak All Users
Sample Base 1,392 1,182 712 585 496 6,357
Gender
Male 72% 76% 80% 83% 80% 76%
Female 28% 24% 20% 18% 20% 24%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 20% 11% 11% 4% 6% 11%
19-24 years 37% 45% 51% 24% 28% 36%
25-35 years 27% 34% 27% 46% 42% 35%
35-45 years 8% 7% 7% 20% 15% 12%
Above 45 years 7% 4% 4% 6% 9% 7%
100% 100% 100% 100% 100% 100%
SEC A 22% 23% 22% 30% 41% 26%
SEC B 29% 33% 29% 33% 34% 31%
SEC C 24% 26% 31% 19% 14% 23%
SEC D 17% 13% 10% 13% 7% 13%
SEC E 8% 5% 9% 5% 5% 7%
100% 100% 100% 100% 100% 100%
Region
North 23% 21% 19% 21% 30% 22%
East 14% 6% 9% 12% 12% 11%
South 39% 53% 50% 39% 24% 44%
West 24% 21% 22% 28% 34% 23%
100% 100% 100% 100% 100% 100%
Point of Access
Home 70% 63% 60% 58% 74% 67%
Cyber cafe 46% 45% 50% 50% 40% 46%
192
Table 74: Preferred website for online learning/education
Preferred Website For Online Learning/Education Google Yahoo Wikipedia Rediff Education All Users
Sample Base 2,214 651 375 269 210 6,571
Gender
Male 73% 82% 83% 84% 89% 80%
Female 27% 19% 17% 16% 11% 20%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 19% 14% 4% 16% 13%
19-24 years 44% 30% 51% 19% 38% 39%
25-35 years 30% 35% 22% 54% 31% 33%
35-45 years 9% 10% 6% 15% 8% 10%
Above 45 years 6% 7% 7% 8% 8% 6%
100% 100% 100% 100% 100% 100%
SEC A 29% 20% 38% 27% 28% 28%
SEC B 29% 29% 30% 42% 28% 31%
SEC C 23% 22% 14% 18% 23% 21%
SEC D 12% 20% 11% 8% 12% 13%
SEC E 7% 10% 7% 4% 9% 7%
100% 100% 100% 100% 100% 100%
Region
North 21% 21% 20% 20% 25% 22%
East 11% 15% 8% 9% 17% 11%
South 45% 38% 44% 37% 36% 44%
West 23% 25% 28% 34% 23% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 68% 69% 84% 58% 57% 69%
Cyber cafe 51% 45% 48% 48% 39% 48%
193
Table 75: Preferred blog sites
Preferred Blog Sites Google Yahoo Blogger Blogspot Rediff All Users
Sample Base 393 341 202 198 193 1,853
Gender
Male 92% 85% 79% 82% 82% 86%
Female 8% 15% 21% 18% 18% 14%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 15% 11% 5% 3% 12%
19-24 years 51% 38% 37% 33% 32% 40%
25-35 years 31% 32% 39% 50% 46% 34%
35-45 years 4% 10% 6% 8% 11% 9%
Above 45 years 2% 5% 6% 5% 7% 5%
100% 100% 100% 100% 100% 100%
SEC A 28% 18% 47% 50% 30% 28%
SEC B 23% 34% 26% 23% 30% 29%
SEC C 26% 23% 15% 20% 23% 21%
SEC D 19% 15% 8% 6% 11% 15%
SEC E 5% 10% 5% 0.6% 6% 6%
100% 100% 100% 100% 100% 100%
Region
North 19% 19% 26% 14% 22% 20%
East 6% 6% 11% 12% 12% 11%
South 52% 43% 36% 50% 36% 42%
West 23% 32% 27% 25% 30% 27%
100% 100% 100% 100% 100% 100%
Point of Access
Home 67% 66% 85% 80% 56% 71%
Cyber cafe 48% 49% 40% 50% 53% 49%
194
Table 76: Most used local language website
Other Language Frequented By Internet Users Hindi Tamil Marathi Telugu Malayalam All Users
Sample Base 323 252 180 150 162 1,388
Gender
Male 90% 82% 73% 88% 85% 84%
Female 10% 18% 27% 12% 15% 16%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 7% 7% 5% 3% 13% 7%
19-24 years 36% 22% 28% 35% 24% 28%
25-35 years 43% 42% 41% 42% 38% 41%
35-45 years 10% 16% 20% 16% 21% 17%
Above 45 years 5% 14% 6% 5% 4% 8%
100% 100% 100% 100% 100% 100%
SEC A 25% 22% 25% 28% 20% 25%
SEC B 32% 26% 34% 29% 23% 30%
SEC C 21% 37% 26% 33% 40% 29%
SEC D 14% 10% 10% 9% 17% 12%
SEC E 8% 5% 4% 2% 1% 5%
100% 100% 100% 100% 100% 100%
Region
North 56% 2% 0.0% 1% 5% 15%
East 6% 0.9% 0.0% 1% 1% 7%
South 6% 93% 2% 95% 81% 52%
West 32% 4% 98% 3% 12% 26%
100% 100% 100% 100% 100% 100%
Point of Access
Home 55% 60% 47% 48% 71% 58%
Cyber cafe 47% 46% 52% 51% 56% 49%
195
Table 77: Most preferred TV channel
Most Preferred TV Channel Star Plus Discovery NDTV Aajtak Sun TV All Users
Sample Base 1,573 910 632 653 566 12,631
Gender
Male 63% 88% 87% 93% 72% 79%
Female 37% 13% 13% 8% 28% 21%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 16% 13% 6% 6% 9% 12%
19-24 years 35% 40% 26% 26% 25% 35%
25-35 years 27% 34% 33% 45% 36% 34%
35-45 years 16% 9% 19% 15% 18% 11%
Above 45 years 7% 5% 15% 9% 11% 8%
100% 100% 100% 100% 100% 100%
SEC A 25% 23% 40% 33% 24% 26%
SEC B 29% 39% 30% 27% 32% 32%
SEC C 19% 22% 22% 24% 30% 22%
SEC D 21% 10% 6% 9% 12% 14%
SEC E 7% 6% 2% 6% 3% 7%
100% 100% 100% 100% 100% 100%
Region
North 28% 36% 15% 38% 1% 22%
East 18% 8% 11% 16% 0.0% 10%
South 23% 21% 54% 17% 95% 44%
West 32% 35% 19% 29% 4% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 67% 72% 71% 60% 61% 67%
Cyber cafe 38% 50% 37% 39% 36% 44%
196
Table 78: Most preferred newspaper
The Times of The The Hindustan Deccan All

Most Preferred Newspaper Eenadu
India Hindu Times Chronicle Users
Sample Base 4,818 1,733 964 430 311 12,762

Gender
Male 79% 77% 76% 79% 79% 78%
Female 21% 23% 24% 21% 21% 22%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 12% 17% 17% 12% 6% 13%
19-24 years 33% 39% 35% 40% 39% 34%
25-35 years 36% 27% 30% 29% 40% 34%
35-45 years 11% 9% 11% 11% 13% 11%
Above 45 years 8% 9% 7% 8% 2% 8%
100% 100% 100% 100% 100% 100%
SEC A 32% 28% 30% 18% 16% 27%
SEC B 33% 28% 32% 24% 31% 31%
SEC C 18% 28% 16% 32% 38% 22%
SEC D 12% 13% 12% 19% 13% 14%
SEC E 6% 3% 11% 7% 2% 6%
100% 100% 100% 100% 100% 100%
Region
North 29% 3% 76% 0.0% 0.0% 22%
East 12% 2% 4% 0.0% 0.0% 10%
South 26% 94% 1% 100% 98% 44%
West 33% 2% 19% 0.1% 2% 25%
100% 100% 100% 100% 100% 100%
Point of Access
Home 69% 72% 70% 65% 51% 67%
Place of work (office / school / 74% 67% 76% 70% 78% 73%
Cyber cafe 48% 42% 44% 53% 39% 45%
197
Table 79: Most preferred magazine
Most Preferred Magazine India Today Reader's Digest The Week Sports Star Femina All Users
Sample Base 2,829 748 467 349 396 10,515
Gender
Male 88% 67% 86% 91% 23% 78%
Female 13% 33% 14% 10% 77% 22%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 12% 12% 22% 6% 11%
19-24 years 29% 26% 31% 51% 40% 33%
25-35 years 37% 29% 30% 18% 39% 35%
35-45 years 15% 18% 15% 7% 6% 13%
Above 45 years 9% 16% 13% 2% 9% 8%
100% 100% 100% 100% 100% 100%
SEC A 31% 39% 33% 20% 32% 28%
SEC B 32% 33% 33% 25% 32% 32%
SEC C 21% 15% 21% 27% 21% 21%
SEC D 9% 9% 13% 21% 9% 13%
SEC E 6% 5% 0.9% 8% 6% 6%
100% 100% 100% 100% 100% 100%
Region
North 32% 22% 5% 10% 26% 22%
East 11% 9% 4% 4% 6% 11%
South 36% 44% 84% 74% 32% 44%
West 21% 25% 7% 13% 36% 24%
100% 100% 100% 100% 100% 100%
Point of Access
Home 66% 75% 72% 64% 78% 69%
Cyber cafe 44% 45% 55% 49% 35% 45%
198
Table 80: Most preferred radio channel
Most Preferred Radio Channel Radio Mirchi Red FM AIR Radio City Suryan FM All Users
Sample Base 3,124 1,001 919 845 444 8,205

Gender
Male 80% 77% 82% 78% 81% 79%
Female 20% 23% 18% 22% 20% 21%
100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 15% 6% 14% 21% 11%
19-24 years 39% 40% 25% 39% 35% 37%
25-35 years 36% 32% 32% 34% 29% 34%
35-45 years 9% 8% 21% 9% 11% 10%
Above 45 years 7% 4% 16% 5% 4% 7%
100% 100% 100% 100% 100% 100%
SEC A 28% 25% 29% 28% 18% 28%
SEC B 33% 28% 33% 37% 25% 32%
SEC C 21% 23% 25% 17% 34% 22%
SEC D 11% 15% 10% 14% 17% 12%
SEC E 7% 9% 3% 5% 7% 6%
100% 100% 100% 100% 100% 100%
Region
North 19% 31% 14% 31% 2% 23%
East 10% 15% 8% 1% 0.2% 9%
South 36% 22% 44% 50% 97% 40%
West 34% 33% 34% 18% 0.4% 27%
100% 100% 100% 100% 100% 100%
Point of Access
Home 68% 67% 61% 74% 54% 67%
Cyber cafe 49% 44% 45% 47% 43% 47%
199
Table 81: Response to online marketing stimulus
Response To Clicked a Clicked Clicked a Participated Bid/Bought Bought in None

Online a in an a special All
sponsored product/service in an online of the
Marketing banner Online promotion Users
search ad emailer contest above
Stimulus ad auction / deal
Sample Base 4,023 5,095 1,476 4,621 2,467 2,318 2,896 10,888
Gender
Male 85% 82% 88% 84% 85% 86% 79% 82%
Female 15% 18% 12% 16% 15% 14% 21% 19%
100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 9% 11% 6% 9% 8% 7% 12% 10%
19-24 years 29% 31% 25% 30% 31% 28% 35% 32%
25-35 years 37% 38% 41% 38% 40% 38% 35% 37%
35-45 years 14% 13% 16% 13% 12% 14% 12% 13%
Above 45 11% 8% 13% 10% 9% 12% 7% 9%
100% 100% 100% 100% 100% 100% 100% 100%
Socio
Economic
Classification
SEC A 32% 30% 35% 32% 30% 33% 20% 27%

SEC B 32% 32% 33% 32% 34% 32% 29% 32%
SEC C 20% 19% 19% 19% 21% 20% 28% 22%
SEC D 11% 13% 10% 12% 11% 11% 15% 13%
SEC E 5% 5% 3% 5% 5% 5% 8% 6%
100% 100% 100% 100% 100% 100% 100% 100%
Region
North 22% 22% 19% 21% 24% 19% 21% 22%
East 11% 12% 14% 11% 11% 11% 12% 11%
South 42% 40% 41% 42% 37% 42% 43% 42%
West 26% 26% 27% 27% 28% 28% 25% 26%
100% 100% 100% 100% 100% 100% 100% 100%
Point of
Access
Home 72% 67% 74% 71% 70% 71% 56% 64%
Place of work
(office /
77% 77% 84% 78% 82% 80% 74% 77%
school /
college)
Cyber cafe 51% 51% 49% 51% 52% 52% 44% 48%
In transit 10% 9% 15% 10% 13% 12% 4% 7%
200
Table 82: Top of mind recall for brands
Top Of Mind All

Recall For Sony Nokia Tata LG Colgate Reliance HLL Nike Samsung Pepsi
Users
Brands
Sample Base 1,779 1,645 1,219 977 753 720 643 667 598 424 24,288
Gender
Male 87% 83% 86% 77% 87% 89% 80% 84% 75% 85% 82%
Female 13% 17% 14% 23% 13% 11% 21% 16% 25% 15% 18%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Age Group
13-18 years 8% 12% 5% 9% 4% 6% 4% 19% 11% 15% 11%
19-24 years 27% 38% 27% 25% 16% 28% 22% 49% 24% 29% 31%
25-35 years 41% 36% 38% 38% 36% 41% 47% 29% 39% 42% 36%
35-45 years 15% 8% 17% 19% 24% 16% 20% 2% 14% 9% 13%
Above 45 years 9% 6% 12% 9% 20% 10% 7% 2% 12% 6% 9%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Socio Economic
Classification
SEC A 26% 23% 31% 23% 31% 28% 23% 20% 24% 28% 25%
SEC B 32% 30% 33% 32% 29% 36% 32% 29% 35% 34% 32%
SEC C 22% 26% 22% 26% 25% 18% 22% 26% 23% 23% 23%
SEC D 14% 15% 10% 13% 11% 13% 17% 16% 11% 7% 14%
SEC E 6% 6% 5% 6% 4% 6% 5% 9% 7% 8% 7%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Region
North 19% 20% 20% 28% 14% 27% 21% 23% 28% 24% 22%
East 13% 11% 15% 10% 11% 11% 19% 5% 13% 8% 13%
South 47% 42% 37% 41% 42% 31% 44% 43% 43% 36% 40%
West 21% 27% 29% 22% 33% 31% 16% 29% 17% 32% 26%
100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%
Point of Access
Home 67% 62% 52% 62% 56% 54% 52% 69% 68% 66% 59%
Place of work
(office / school 78% 75% 82% 81% 76% 80% 85% 69% 70% 81% 78%
/ college)
Cyber cafe 45% 54% 48% 43% 42% 48% 45% 50% 40% 48% 47%
In transit (while
7% 6% 7% 5% 5% 6% 5% 5% 2% 7% 6%
traveling)
201
Appendix
202
Table 83: City type classification by population size
REGIONS
North South East West
Others from Others from South Others from Goa
Up to North India India East India Others from
1,00,000
West India
Dehradun Mangalore Assansol Others from

Others from West India
Faridabad Secunderabad
East India
1,00,001 Gurgaon Others from South
to Noida India
5,00,000
CITY TYPE BY POPULATION SIZE
Others from
North India
Allahabad Coimbatore Bhubaneswar Aurangabad

Amritsar Kochi Cuttack Indore
Chandigarh Madurai Guwahati Jabalpur
5,00,001 Dhanbad Mysore Raipur Rajkot
to
Ghaziabad Thiruvanathapuram Solapur
10,00,000
Jodhpur Tiruchirapalli Vadodara
Ranchi Vijayavada
Visakhapatanam
Agra Bangalore Kolkata Ahmadabad

Delhi Chennai Bhopal
Jaipur Hyderabad Mumbai
Kanpur Nagpur
Above Lucknow Nashik
10,00,000
Ludhiana Pune
Meerut Surat
Patna Thane
Varanasi
203
Table 84: City type classification by market size
REGIONS
North South East West
Delhi Bangalore Kolkata Ahmadabad
Metros Chennai Mumbai
Coimbatore Pune
Hyderabad Surat
Faridabad Kochi Asansol Bhopal

Jaipur Madurai Thane
Urban Kanpur Indore
CITY TYPE BY MARKET SIZE 7
Lucknow Nagpur
Uptowns
Ludhiana Vadodara
Patna
Amritsar Thiruvanathapuram Guwahati Aurangabad

Chandigarh Tiruchirapalli Goa
Emerging Dhanbad Vijayavada Jabalpur
Towns Ghaziabad Visakhapatanam Nashik
Rajkot
Agra Mangalore Bhubaneswar Solapur
Allahabad Mysore Cuttack Others from
Dehradun Secunderabad Raipur West India
Gurgaon Others from South Others from
Jodhpur India East India
Meerut
Others
Noida
Ranchi
Varanasi
Others from North
India
7
Above segmentation of Indian cities are basis their market size and not by the
population size. Market size of a city is calculated basis the total annual
household consumption expenditure of all household in that city/district. Total
household consumption includes all possible household goods and services that
a household usually spends on. For more details refer to ‘Market Skyline of
India 2006’ Reports published by Indicus Analytics.
204
Table 85: Socio Economic Classification (SEC) Grid
Chief Wage Earner's Highest Education

School School Secondary Grad./ Grad./
Not
Illiterate (Up to 4 (5-9 / High PG PG
Grad.
yrs) yrs) School (Gen.) (Prof.)
Unskilled worker E E E D D D D
Skilled worker E E D C C B B
Petty traders E D D C C B B
Shop owners D D C B B A A
Businessmen/
industrialists – with D C B B A A A
no employee
Chief Wage Earner's 8 Occupation
Businessmen/
industrialists – with C B B B A A A
1 to 9 employee
Businessmen/
industrialists – with B B A A A A A
10+ employee
Self-employed
D D D B B A A
professionals
Clerical/ salesmen D D D C B B B
Supervisor level D D C C B B A
Officers/
C C C B B A A
executives (junior)
Officers/
executives B B B B A A A
(middle/ senior)
8
Chief Wage Earner is the head of the household who contributes maximum to the
monthly household income. It is assumed in Indian marketing and media space that the
life style of a household is largely determined by the combination of head of household’s
highest level of education and current occupation.
205
Index: Charts
Graph 1: Current Status of Internet Usage in Urban India ............... 12
Graph 2: Growth of ‘Regular’ Internet Users .............................. 13
Graph 3: Current Status of Internet Usage by Place of Access .......... 16
Graph 4: Growth of ‘Regular’ Internet Users .............................. 30
Chart 5: Gender breakup ...................................................... 31
Chart 6: Age group distribution .............................................. 32
Chart 7: City Class - by population size ..................................... 33
Chart 8: City class - by market size.......................................... 34
Chart 9: Region-wise break-ups .............................................. 36
Chart 10: Socio economic classification..................................... 38
Chart 11: Highest educational qualification................................ 39
Chart 12: Occupational break up............................................. 40
Chart 13: Function / field of occupation ................................... 41
Chart 14: Head of the household............................................. 42
Chart 15: Monthly family income ............................................ 43
Chart 16: Most expensive vehicle owned by the household.............. 44
Chart 17: Ownership of credit cards (individually)........................ 45
Chart 18: Current loan liabilities............................................. 47
Chart 19: Years of experience in using internet ........................... 48
Chart 20: Place of accessing internet ....................................... 49
Chart 21: Type of internet connection at home ........................... 50
Chart 22: Type of internet connection at office........................... 51
Chart 23: Service provider subscribed to at home ........................ 52
Chart 24: Service provider subscribed to at office ........................ 53
Chart 25: Frequency of accessing internet from home ................... 54
Chart 26: Frequency of accessing internet from office................... 55
Chart 27: Time of the day accessing internet from home ............... 56
Chart 28: Time of the day accessing internet from office ............... 57
Chart 29: Duration of pc usage from home ................................. 58
Chart 30: Duration of internet usage from home.......................... 59
Chart 31: Duration of pc usage vis-à-vis internet usage from home.... 60
Chart 32: Duration of pc usage from office ................................ 61
Chart 33: Duration of internet usage from office ......................... 62
Chart 34: Duration of pc use vis-à-vis internet usage from office ...... 63
Chart 35: Duration of internet usage during weekdays vis-à-vis
weekends ........................................................................ 64
Chart 36: Time spent by internet users on watching TV ................. 65
Chart 37: Time spent by internet users on reading newspaper ......... 66
Chart 38: Time spent by internet users on listening to radio ........... 67
Chart 39: Professional activities ............................................. 70
Chart 40: Personal activities.................................................. 71
Chart 41: Downloading activities............................................. 72
Chart 42: E-commerce related activities ................................... 73
Chart 43: Online shopping..................................................... 74
Chart 44: Blogging activities .................................................. 75
Chart 45: Member of an online community................................. 76
Chart 46: Problems faced while surfing the internet ..................... 80
Chart 47: Multiple user shares of email websites ......................... 82
Chart 48: Number of email accounts and average per capita email ids 83
Chart 49: Response to online marketing stimulus ........................ 109
206
Index: Change from
Previous Year Graphs
Chart 1: Gender breakup ...................................................... 31
Chart 2: Age group distribution .............................................. 32
Chart 3: City class - by market size.......................................... 34
Chart 4: Region-wise break-ups .............................................. 36
Chart 5: Socio economic classification ...................................... 38
Chart 6: Highest educational qualification ................................. 39
Chart 7: Occupational break up .............................................. 40
Chart 8: Function / field of occupation..................................... 41
Chart 9: Head of the household .............................................. 42
Chart 10: Monthly family income ............................................ 43
Chart 11: Most expensive vehicle owned by the household.............. 44
Chart 12: Ownership of credit cards (individually)........................ 45
Chart 13: Years of experience in using internet ........................... 48
Chart 14: Place of accessing internet ....................................... 49
Chart 15: Type of internet connection at home ........................... 50
Chart 16: Type of internet connection at office........................... 51
Chart 17: Service provider subscribed to at home ........................ 52
Chart 18: Service provider subscribed to at office ........................ 53
Chart 19: Frequency of accessing internet from home ................... 54
Chart 20: Frequency of accessing internet from office................... 55
Chart 21: Time of the day accessing internet from home ............... 56
Chart 22: Time of the day accessing internet from office ............... 57
Chart 23: Duration of pc usage from home ................................. 58
Chart 24: Duration of internet usage from home.......................... 59
Chart 25: Duration of pc usage from office ................................ 61
Chart 26: Duration of internet usage from office ......................... 62
Chart 27: Time spent by internet users on watching TV ................. 65
Chart 28: Time spent by internet users on reading newspaper ......... 66
Chart 29: Time spent by internet users on listening to radio ........... 67
Chart 30: Professional activities ............................................. 70
Chart 31: Personal activities.................................................. 71
Chart 32: Downloading activities............................................. 72
Chart 33: E-commerce related activities ................................... 73
Chart 34: Online shopping..................................................... 74
Chart 35: Multiple user shares of email websites ......................... 82
Chart 36: Number of email accounts and average per capita email ids 83
Chart 37: Response to Online Marketing Stimulus ........................ 109
207
Index: Tables
Table 1: Detailed sample base distribution of the land survey ........... 5
Table 2: Growth in Internet users in urban India .......................... 11
Table 3: Top 10 cities by contribution to Internet user-ship in urban
India .............................................................................. 14
Table 4: Ownership of popular household assets among online urban
Indians ............................................................................ 15
Table 5: Duration of usage of Internet and offline mediums from home
.................................................................................... 17
Table 6: Popularity of online activities (Top 10) .......................... 18
Table 7: Online activities that gained maximum popularity............. 18
Table 8: Overall popularity of websites (Top 10).......................... 20
Table 9: Most popular websites for specific online activities ........... 20
Table 10: A comparative view of the internet using population
estimates......................................................................... 24
Table 11: Estimated Internet user-ship growth and penetration ....... 30
Table 12: Top 10 cities ........................................................ 35
Table 13: Preferred language of reading ................................... 37
Table 14: Household asset ownership ....................................... 46
Table 15: Popularity of various internet activities ........................ 68
Table 16: Membership by type of online community ..................... 77
Table 17: Most used local language websites (other than English) ..... 78
Table 18: Online activities desired in other languages ................... 79
Table 19: Preferred websites - emailing .................................... 81
Table 20: Top of mind unaided recall - all websites ...................... 84
Table 21: Most used website - all websites................................. 85
Table 22: Info search (English) ............................................... 86
Table 23: Info search (local language) ...................................... 87
Table 24: Job search ........................................................... 88
Table 25: Booking travel tickets ............................................. 89
Table 26: Online shopping (other than travel tickets).................... 90
Table 27: Online news ......................................................... 91
Table 28: Financial news & info (rate, quote & etc.) .................... 92
Table 29: Online share trading ............................................... 93
Table 30: Real estate info..................................................... 94
Table 31: Matrimonial search................................................. 95
Table 32: Dating/friendship search.......................................... 96
Table 33: Social networking/communities ................................. 97
Table 34: Online gaming....................................................... 98
Table 35: Download mobile content......................................... 99
Table 36: Download music ................................................... 100
Table 37: Sports content ..................................................... 101
Table 38: Cinema content.................................................... 102
Table 39: Most used local language websites (other than English) .... 103
Table 40: Preferred blog sites ............................................... 104
Table 41: Favorite TV channels ............................................. 105
Table 42: Favorite newspapers .............................................. 106
Table 43: Favorite magazines ............................................... 107
Table 44: Favorite radio channels .......................................... 108
Table 45: Tom recall for brands............................................. 110
Index: Segment wise
Detailed Tables
Table 1: Gender breakup ..................................................... 112
Table 2: Age group distribution ............................................. 113
Table 3: City class by population size ...................................... 114
Table 4: City class by market size .......................................... 115
Table 5: Top 10 cities ......................................................... 116
Table 6: Region wise break up............................................... 117
Table 7: Preferred language of reading .................................... 118
Table 8: Socio economic classification ..................................... 120
Table 9: Highest educational qualification ................................ 121
Table 11: Occupational break up ........................................... 122
Table 12: Function / field of occupation .................................. 124
Table 13: Head of the household ........................................... 126
Table 14: Monthly family income ........................................... 127
Table 15: Most expensive vehicle owned by the household ............ 128
Table 16: Ownership of credit cards (individually)....................... 129
Table 17: Household asset ownership ...................................... 130
Table 18: Household asset ownership ...................................... 132
Table 19: Current loan liabilities............................................ 134
Table 20: Years of experience in using internet.......................... 135
Table 21: Place of accessing internet ...................................... 136
Table 22: Type of internet connection at home .......................... 137
Table 23: Type of internet connection at office ......................... 138
Table 24: Service provider subscribed to at home ....................... 139
Table 25: Service provider subscribed to at office....................... 140
Table 26: Frequency of accessing internet from home .................. 141
Table 27: Frequency of accessing internet from office ................. 142
Table 28: Time of the day accessing internet from home .............. 143
Table 29: Time of the day accessing internet from office .............. 144
Table 30: Duration of internet usage from home......................... 145
Table 31: Duration of internet usage from office ........................ 146
Table 32: Duration of internet usage during weekdays.................. 147
Table 33: Duration of internet usage during weekends ................. 148
Table 34: Duration of PC usage from home ............................... 149
Table 35: Duration of PC usage from office ............................... 150
Table 36: Time spent by internet users on watching TV ................ 151
Table 37: Time spent by internet users on reading newspaper ........ 152
Table 38: Time spent by internet users on listening to radio .......... 153
Table 39: Professional activities ............................................ 154
Table 40: Personal activities................................................. 155
Table 41: Downloading activities ........................................... 157
Table 42: E-Commerce related activities .................................. 158
Table 43: Online shopping.................................................... 160
Table 44: Blogging activities ................................................. 161
Table 45: Member of an online community ............................... 162
Table 46: Membership by type of online community .................... 163
Table 47: Membership by type of online community .................... 165
Table 48: Usage of other language websites .............................. 167
Table 49: Online activities desired in other languages .................. 168
Table 50: Problems faced while surfing the internet .................... 169
Table 51: Top of mind unaided recall all websites....................... 170
Table 52: Most used website all websites ................................. 171
Table 53: Preferred website for emailing ................................. 172
209
Table 54: Multiple user shares of email websites ........................ 173
Table 55: Preferred website for job search ............................... 174
Table 56: Preferred website for mobile content ......................... 175
Table 57: Preferred website for sports .................................... 176
Table 58: Preferred website for travel products ......................... 177
Table 59: Preferred website for matrimony............................... 178
Table 60: Preferred website for financial news/info .................... 179
Table 61: Preferred website for cinema ................................... 180
Table 62: Preferred website for online share/stock trading............ 181
Table 63: Preferred website for games .................................... 182
Table 64: Preferred website for online shopping......................... 183
Table 65: Preferred website for online news ............................. 184
Table 66: Preferred website for friendship/dating ...................... 185
Table 67: Preferred website for music ..................................... 186
Table 68: Preferred info search engine local language.................. 187
Table 69: Preferred website for real estate............................... 188
Table 70: Preferred info search engine English........................... 189
Table 71: Preferred website for instant messaging ...................... 190
Table 72: Preferred website for social networking/communities ..... 191
Table 73: Preferred website for astrology................................. 192
Table 74: Preferred website for online learning/education ............ 193
Table 75: Preferred blog sites ............................................... 194
Table 76: Most used local language website .............................. 195
Table 77: Most preferred TV channel....................................... 196
Table 78: Most preferred newspaper ....................................... 197
Table 79: Most preferred magazine......................................... 198
Table 80: Most preferred radio channel ................................... 199
Table 81: Response to online marketing stimulus ........................ 200
Table 82: Top of mind recall for brands ................................... 201
Table 83: City type classification by population size .................... 203
Table 84: City type classification by market size ........................ 204
Table 85: Socio Economic Classification (SEC) Grid ...................... 205
211

JuxtConsult India Online 2007 Main Report

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JuxtConsult India Online 2007 Main Report

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India Online 2007

India Online 2007

The Melting Continues…

Key Findings ..............................................................11

Segment Wise Detailed Tables ...................................... 111

Appendix ................................................................ 202

India Online 2007

Like in the year 2006, JuxtConsult conducted two large-scale 'primary'

The key information included in the various reports cover the

X Highly credible estimate of internet using population in urban India

India Online 2007

User Segment Supplementary Reports

Category Supplementary Reports:

Note - All supplement reports are subject to sufficiency of sample

X We have increased our land survey sample base to 10,000 (from

X Further, to better capture the internet usage across all types of

These two refinements in the sampling methodology ensured that this

The land survey

Table 1: Detailed sample base distribution of the land survey

Region City/ Town City Class Sample Size City Class

North Delhi 10 lakh + 401 10 lakh +

To check for both the 'regular' as well as 'occasional' usage of the

Some further questions related to the specifics of demographic profile

The above information about the head of the household, especially

The online survey

The online survey was conducted using an e-questionnaire segmented

X The net usage behavior and preferences of new phenomena like

In the online questionnaire, a response format of 'clicking' a single or

Further, to enlist complete and sincere responses, an incentive of a

Finally, the appropriate weights (multipliers) as derived from the land

Note - Because of a deeper and more robust coverage of internet usage

The added new users are more peripheral, ‘occasional’ internet

The melting of the large demographic segment continents (skews)

The ‘purchasing power’ shows upgrading. The economic profile of the

High broadband penetration not really delivering ‘high-speed

Stagnation of cyber café has been the most disappointing

Networking and Entertainment activities are the biggest gainers in

in usage accumulated by social networking, matrimonial search and

Internet usage in India continues to grow at a slow but steady pace,

If the overall internet using population in urban India grew by 22%

Table 2: Growth in Internet users in urban India

2007 2006 Growth

Graph 1: Current Status of Internet Usage in Urban India

Current Internet Usage

All Internet Users

Use less than once a month Use at least once a month

Occasional Users Regular Users

Non-Daily Regular Users Daily Users

At 30.32 million, the penetration of Internet among the urban Indians

The added new users are more peripheral, ‘occasional’ internet

However, despite the ‘correction’ bit, the slowdown in the growth

Graph 2: Growth of ‘Regular’ Internet Users

2005 2006 2007

The melting in the pot continues….and the soup is thickening

X Similarly, if the 19-35 years age groups accounted for 3 out of 4

X In terms of socio-economic classification (SEC), if 2 out of 3

X If only 1 in 4 internet users (24%) was ‘head’ of the household till

X If 21% of all internet users came from ‘IT’ functional background

Table 3: Top 10 cities by contribution to Internet user-ship in urban

Rank City % of Regular Regular Regular

Their ‘purchasing power’ has upgraded

X The proportion of internet users with Rs.10,000 plus monthly

Table 4: Ownership of popular household assets among online urban

Household Asset % Owning % Increase in