A SUMMER PROJECT REPORT ON

Business Potential for hub Bearings in Jharkhand

A report submitted for the partial fulfillment of the requirement for Master of Business Administration (2011-2013)

SUBMITTED BY

Farhin & Mukesh Kumar Singh

Under the guidance of Project Guide Mr.R.K. Singh, Business Development (Tata Steel)

ACKNOWLEDGEMENT
The fundamental characteristics of the summer internship program lies not just in the successful completion of the given assignment but also in the lucrative expansion of the professional business skills within the students who tends to undertake the program. This assignment wouldnt have been possible without the Endeavour efforts provided by the following people for guiding me throughout my tenure ship within the organization. Through this section we would like owe my gratitude to Mr. R.K. Singh (Business Development) for giving me the opportunities to work in such a competitive sphere and for sharing his acumen and cognizance. The similarly we would like extend my thankfulness to Mr Goutam Ghosh ( Manager, Management development TMDC) for giving me the edge to learn and complete my summer internship in this esteemed organization . Lastly, we would also like to extend my thanks to all the employees at Marketing department, my family and my friends for their co-operation , valuable information and feedback without which I would not have been able to complete the project.

DECLARATION
We, hereby declare that the project entitled Market survey of Hub bearings under the guidance of Mr. R.K. Singh, Business development, Tata Bearing Burma Mines Jamshedpur, (Jharkhand) is the result of independent research carried out by we are in partial fulfillment of the MBA course. To the best of our knowledge and belief, this research is an original piece of our work exclusively prepared and conceptualized by we are findings in this project report are based on the data collected by we have not been copied from any research submitted by anyone, anywhere earlier.

Date: 28/07/12 Place: Jharkhand Farhin & Mukesh Kumar Singh

INDEX
Sl no. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. Executive Summary Preface CHAPTER 1 Introduction to the topic Objective of the Study Scope of the Study Methodology Limitations CHAPTER 2 Industry Profile Company Profile Product Profile CHAPTER 3 Literature Review Introduction to my assignment CHAPTER 4 Major dealers & market share CHAPTER 5 Findings Suggestions & Recommendations Conclusion Bibliography
64 65 66 67 62-63 57-60 61 14-15 16-54 55-56 7-9 10 11 12 13

PARTICULARS

Page no.
5 6

Executive Summary
In todays highly competitive bearing market, the marketing strategies adopted by companies are of highly aggressive type. Thus it becomes very essential for the marketer to understand the constant change in the behavior of the market.

Today companies that are competing in the market prefer to adopt more of a selling concept rather than a marketing concept for the selling and distribution of their products.

My assignment in this project was to survey dealers / distributors / retailers on behalf of Hub Bearings, Jharkhand as its summer trainee.

This report is compiled in for the purpose of the necessary requirements to the completion of the term paper and presentation which is a part of the management studies.

Apart from theoretical analysis, we have also stated in this project, our survey report during the period.

With the immense help and guidance from the experts in this field we have been able to complete the project in this particular topic.

PREFACE
As a part of MBA we have to undergo summer training for 45 days (6weeks) in an Organization where we are to be exposed to the practical aspects of business world. We did my summer project at Tata Steel. We had to conducted market survey of dealers in various regions of mainly Dhanbad & Jamshedpur (Jharkhand). To get the realistic view about the subject we had under gone various jobs, which are done by the company. We were given a complete access to all the work so as to get the practical knowledge. Moreover, we are given a chance to share some new ideas and concept, which was newly applied by the company. The primary and secondary data was collected from the various customers. And the findings & suggestions were based on my own questionnaire. So I hope these were very helpful for the company.

Introduction to our topic

Hub bearings

The hub bearings are the bearings that allow the Hub to turn on the axle. Most time they are called axle bearings. Function:BASSICALY THREE FUNCTION OF Hub bearings Reduce the friction Locate the position Bear the load

Type of Hub bearings

Bearing type Code name Bearing number Config uration

0
AU 08 041 LL L260

Grease code GEN 1 AU Ball type Seal code Sequential Consists of inner ring, outer ring, balls, cage and seal.

TU 08 111 LXL L244

number Inner diameter No. Type code Grease code

GEN 1 TU Roller type

Seal code Sequential number Inner diameter No. Type code

Consists of inner ring, outer ring, rollers, cage and seal.

Consists of inner ring, outer ring, balls, cage and seal.

HUB 2271
Outer ring rotating type: GEN 2 HUB Ball type Sequential number Brake disc and wheel mounted on hub/outer ring unit. Consists of inner ring, outer ring, rollers, cage and seal. Inner ring rotating type:

HUR 0402
GEN 2 HUR Roller type Type code Sequential number Outer ring with flange Outer ring rotating type: fastened to vehicle body. Brake disc and wheel mounted Consists of inner ring, outer ring, on hub/outer ring unit. balls, cage and seal. Outer ring rotating type: Inner ring rotating type: Type code HUB T Sequential number Brake ring with flange mounted Outer disc and wheel on hub/outer ring unit, outer fastened to vehicle body. ring with flange fastened to vehicle body. Inner ring rotating type: Outer ring with flange fastened to vehicle body, Brake disc and wheel mounted on hub. Type code

HUB 005T1
GEN 3

Ball type

Symptoms of a bad hub bearings

Noise when the wheel is turning. Life of hub bearings Generally 2 to 3 yrs
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Research Tool- a questionnaire

Questionnaire development is an important part of the market survey job. It is an art that calls for a lot of expertise and resourcefulness on the part of the researcher. The questionnaire should be structured so as to collect all relevant information. It often sets the framework as well as the tone of the survey. The research data is build up on the framework of the questionnaire. If the questionnaire is faulty, it will generate incorrect information and no amount of analysis and interpretation can set it right. The choice of words in the questionnaire should also be appropriate and should be easily understood by all respondents.

Nuances of questionnaire development

As a general principle, the questionnaire should be as simple as the subject of the survey permits. It should be brief and to the point, forming a logical sequence. Questions should be broken into component parts so as to cover a single idea. Leading and misleading questions should be avoided. Questions, which respondents cannot answer properly, should be avoided. The questions in a survey questionnaire usually belong to one or the other of the following types. Open ended questions. Close ended questions.

Objectives - The work being all about

During our training period we are mainly assigned 5 distinct objectives:

To Know the dealer, distributor, retailers about the various types of products produced by Hub Bearings. Various dealers, distributors of other Hub Bearings to take dealership, distributorship of Hub Bearings. dealer, distributor, retailer about the goodness and benefit of selling this particular brands product. Taking the comments, interests of dealer, distributor, and retailer. Quoting the order, comments, and interests to the Area Sales Manager.

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Scope of the study

Marketing starts with market research and ends with market research. To start any new business, first we should check if there is demand of the product, we are offering. Who are competitors? What is the position of the competitors? What is the financial position? What are the strategies of the Competitors and what are our strategies? For all theses answers and many more, market research is very important. Before investing any amount of money in the market, market research is a must. With every increase in the complexities, marketing in business activity carrying out research relating to Customers, products and market also becomes equally complex, necessating specialized skill and sophisticated techniques. This resulted in emergence of market research as a specialized subject of marketing management. Market research plays a key role in the entire marketing process. It helps the firm in marketing measurement, assessment of market potential and development of sales and forecast. It also helps the firm acquire a better understanding of the customer and the marketing environment. It aids the Formulation of marketing mix. As a matter of fact, decision making of each element of marketing mix, like products and services mix, distribution mix, promotion mix and pricing policy relies heavily on market research finding.

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Methodology
In this descriptive Research design, a structured questionnaire has been used as the data collection instrument from a convenience sample of various dealers/ distributors. The sample size of 50 is taken for the purpose of research. Moreover, interviews were conducted by me on a face-to-face basis. There was a number of secondary data provided by the executives which helped me in studying the matter in details. The methodologies applied for successful completion of the project are: Primary Sources of Data Collection (i) Personal Interview and Contact: - we established personal contact with Experienced workers, top management, and executives to obtain necessary information. (ii) Questionnaires: - For the purpose of collecting data and information Questionnaires were prepared. (iii) Findings: - Findings includes vision as its main means of data Collection. Different worker at work, their attitude, behavior and Knowledge is noticed here. (iv) Sample Size: - The total numbers of employees surveyed are 60 and The employees are surveyed on a personal basis through the help of Structured questionnaire Secondary Sources of Data Collection

(i) Files and Documentary Sources: - Data were collected from each of
the concerned departments from files and documentary sources.

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Limitations
The study has been completed in 45 days; this is not sufficient time to do a survey in entire North East Region. The sample size chosen is limited to 50 dealers & distributors; the study may not be applicable to the total market. Hence the data collected may not be a representation of the entire population. There is a possibility of biased answer from the respondents; hence the information collected might not be an accurate one. The study has been done in certain areas in Dhanbad & Jamshedpur. The findings are regional and do not represent the state or country. As the market being very huge it was not possible to cover each and every area.

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Industrial Profile
The global bearing market is generally seen as the worldwide sales of rolling bearings, comprising ball and roller bearing assemblies of various designs including mounted bearing units. SKF estimates that the global rolling bearing market increased in local currency between5 and 10% in 2011 over the previous year, to between SEK 310 and 320 billion. The automotive original equipment bearing markets, including two- and three-wheelers, accounted for slightly more than 30% of world demand. The industrial original equipment bearing markets accounted for almost 40% of world demand and included manufacturers of light and heavy industrial machines and equipment as well as aerospace, off-highway and railway vehicles. Sales through distributors (industrial distribution and the independent vehicle aftermarket) make up around 30% of world bearing demand, of which around 25% is related to the vehicle service market and around 75% to the industrial market. Asia currently accounts for almost 50% of the world bearing market, compared with less than 30% ten years ago. China has been growing rapidly over the last few years supported by the expansion of its domestic railway infrastructure and a robust demand in renewable energy and now accounts for more than 25% of the world bearing total. Japans share of the world bearing market has been declining, and domestic Japanese bearing demand now accounts for less than 15% of the world total. Other Asian markets with bearing production and showing significant growth in recent years include India, Thailand, Indonesia, Malaysia and the Republic of Korea. The Chinese bearing market, which is the largest and fastest growing of the emerging markets, is very fragmented with the main international bearing companies accounting for about one third of the market while the other two thirds of the market consists of a host of local manufacturers. Some of the largest include: Wafangdian (ZWZ), Luoyang (LYC), Harbin (HRB), Zhejiang Tianma (TMB), Wanxiang
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Qianchao, and C&U. The Indian bearing market has been growing at the same pace as the Chinese market and now accounts for about 5% of the world bearing market. The players in that market include international manufacturers and several local manufacturers such as NEI, NRB, ABC and TATA. Europe accounts for less than 25% of the world market total with Germany alone accounting for almost 10%. The Americas now represent less than 25% of global demand, of which the USA, Canada and Mexico together account for about 80%. In South America, Brazil is the major market and makes up more than 60% of regional demand. SKF is the world leader on the market for bearings and other major international companies here include: the Schaeffler Group, Timken, NSK, NTN, and JTEKT. Radial deep groove ball bearings are the most common rolling bearing type, accounting for almost 30% of world bearing demand. Other major ball bearing types include angular contact ball bearings, self-aligning ball bearings, thrust ball bearings and automotive wheel hub bearing units accounting for more than 10% of total world bearing market. Roller bearings account for less than half of world bearing market. Roller bearings are named after the roller shape, such as cylindrical roller bearings, needle roller bearings, tapered roller bearings and spherical roller bearings. All of these are available for loads acting across the shaft (radial bearings) and for loads that are parallel with the shaft (thrust bearings). There are also bearings that contain both balls and rollers simultaneously. The largest roller bearing family is the tapered roller bearing, with almost 20% of the world bearing market.

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TATA STEEL: AN ORGANISATIONAL PROFILE

Established in 1907, Tata Steel is Asias first and Indias largest private sector steel company. Tata Steel is among the lowest cost producers of steel in the world and one of the few select steel companies in the world that is EVA+ (Economic Value Added). Tata Steel has operations in 10 countries and maintains a strategic presence in select Geographics through exports. Tata Steel is among the top ten global steel companies with a crude steel production capacity of over 28 million tons per annum. A fortune 500 company, the Tata Steel Group is the worlds second geographically diversified steel producer, employing over 80,000 people across 5 continents in nearly 50 countries. The Groups vision is to be the worlds steel industry benchmark in Value Creation and Corporate Citizenship through the excellence of its people, its innovative approach and overall conduct.

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Underpinning the vision is a performance culture committed to asp rational targets, safety and social responsibility, continuous improvement, openness and transparency. Tata Steels global growth began with the objectives of attaining a larger geographic footprint and to service a global customer base, including the mature markets of UK and
Europe and the fast growing South East Asia and China Markets.

VISION We aspire to be the global steel industry bench mark for Value Creation and Corporate Citizenship.

MISSION Consistent with the vision and values of the founder JamshedJi Tata, Tata Steel strives to strengthen Indias industrial base through the effective utilization of staffs and materials. The means envisaged to achieve are high technology and productivity, consistent with modern management practices.

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18

Fig. TATA STEEL gate (Source: Internet)

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INDIAN OPERATIONS Established in 1907, Tata Steel founded and developed Indias first Industrial city, now Jamshedpur, where the company established Asias first integrated steel plant. Jamshedpur works currently comprises a 6.8 MTPA crude steel production facility (which plans to grow to 10mtpa in 2010) and a variety of finishing mills. Tata Steel has a significant presence in allied and downstream areas through its various Strategic Business Units, namely the Tubes Division, Wire Division, Bearings Division, Ferro Alloys and Minerals Division, Agrico Division and Tata Growth Shop. The company also possesses and operates captive iron ore, coke coal and chrome ore mines. Tata Steel is developing three green field steel projects in the Indian States of Jharkhand, Odisha and Chhattisgarh, which will provide an additional capacity of 23 MTPA. Its 6 MTPA integrated greenfield steel plant project at Kalinganagar in Odisha is already underway. Also a deep-sea port at Dharma in Odisha in a joint venture with Larsen & Toubro and a 60,000 tpa titanium dioxide venture in the Tuticorin district of Tamil Nadu.
EUROPEAN OPERATIONS

Tata Steel Europe (Corus), has a crude steel production capacity of more than 20 million tones and has operations in the UK, Netherlands, Germany, France and Belgium. Its long and strip products cater to the construction, automotive, packaging, engineering and other markets worldwide. Comprising three operating divisions Strip Products Long Products Distribution & Building Systems
Corus produces carbon steel at its integrated steel works at Port Talbot, Scunthorpe and Ijmuiden in the Netherlands. With innovation and continuous improvement at the heart of its business performance, Corus aims to create

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value by offering a differentiated product range supported by unrivalled customer service.

SOUTH EAST ASIA OPERATIONS

NatSteel Holdings: It is one of the largest steel producers in the Asia Pacific region. With headquarters in Singapore, it has more than 3,200 employees in Singapore, China, Thailand, Vietnam and Australia. It has a production capacity of 0.8 mtpa and delivers around 2 mtpa of high quality steel products for the construction industry. NatSteel has associate steel companies in Malaysia and the Philippines. TATA STEEL THAILAND: is 67.9% owned by the group, has its headquarters in Bangkok and is the largest producer of long steel products in Thailand, with a manufacturing capacity of 1.7 mtpa. It is currently stabilizing the operations of a new mini blast furnace with an annual production capacity of 0.5 mtpa.

GROWTH AND GLOBALISATION:

Jamshedpur, India 5 million tons per annum, slated to reach 7 MTPA in 2008 & 10 MTPA by 2011. Partnership with Corus: On partnership with Corus group, the combined entity will be the 6 th largest steel producer and the 2nd most geographically diversified steel company in the world. Nat Steel Asia Singapore 2 million tones, Singapore, China, Vietnam, Thailand and three other South East Asian countries. Tata Steel Thailand 1.7 million Tones Limestone miming in Thailand Low ash coal in Australia
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Wire manufacturing unit in Sri Lanka known as Lanka special steel captive raw material resources in India give it a competitive advantage.

OTHER PROJECTS: India 1.2 MTPA Met coke project in West Bengal. Deep sea port in Dhamra, Odisha. Titanium Dioxide project in Tamil Nadu. Joint Venture with BlueScope Steel for metallic coating and painting steel unit.

Overseas Development of a source of low ash coal from Queensland, Australia. Ferro Chrome production in Richards Bay, South Africa. MAJOR BRAND AND SUBSIDIARIES OF TATA STEEL (DOMESTIC & GLOBAL) Tata steelium Tata Shaktee Tata tiscon Tata pipes Tata agrico Agrico Tata bearings Tata wiron Tata galvano
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SUBSIDIARY/ASSOCIATES/JVs The Tinplate Company of India Ltd. Tayo Rolls Ltd Tata Sponge Iron Ltd Tata Metalliks Ltd. Tata Pigments Ltd. Jamshedpur Injection Power Ltd. TM International Logistics Ltd. Indian Steel and Wire Products Metal junction.com Dhamra Port TRF Ltd. Jamshedpur Utility and Service Company Tata Bluescope

ASSOCIATES & SUBSIDIARIES- Overseas

Lanka Special Steel Limited Sila Eastern Company Limited NatSteel Asia Singapore Millennium Steel, Thailand TATA NYK Corus

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TATA STEEL- JAMSHEDPUR

TATA Steel has been ranked at the top of the Nielsens corporate image monitor study followed by TATA Motors. The worlds most admirable companies 2011, published by Fortune Magazine, ranks TATA steel on 6th position in metal industry category. Tata Steel, formerly known as TISCO (Tata Iron and Steel Company), is the worlds seventh largest steel company, with an annual crude steel capacity of 30 Million Tons Per Annum, (MTPA). It is the 2 nd largest private sector steel company in India in terms of domestic production. Ranked 315th on Fortune Global 500, it is based in Jamshedpur, Jharkhand, India. It is part of Tata Group of companies in private sector with consolidated turnover of Rs 102,393 crores during the year ended March 31 st, 2010. Its main plant is located at Jamshedpur in Jharkhand. With its acquisition of the Corus, Nat Steel and Millennium Steel it has become a multinational company with operations in various countries. It is the worlds second most geographically diversified steel producer. Also it is the worlds lowest cost producer of steel with shareholder base of 8,00,000 people and an employee strength over 81,000 across 5 continents. The registered office of Tata Steel is in Mumbai. The company is listed on BSE and NSE. TATA STEEL is backed by 100 glorious years of experience in steel making with its establishment in 1907.

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INDUSTRY OVERVIEW
Global Steel industry The current global steel industry is in its best position in comparison to last decades. The price has been rising continuously. The demand expectations for steel products are rapidly growing for coming years. The shares of steel industries are also in a high pace. The steel industry is enjoying its 6th consecutive years of growth in supply and demand. And there is many more merger and acquisitions which overall buoyed the industry and showed some good results.

The subprime crisis has lead to the recession in economy of different countries, which may lead to have a negative effect on whole steel industry in coming years. However steel production and consumption will be supported by continuous economic growth.

The countries like China, Japan, India and South Korea are in the top of the above in steel production in Asian countries. China accounts for one third of total production i.e. 419m ton, Japan accounts for 9% i.e. 118m ton, India accounts for 53m ton and South Korea is accounted for 49m ton, which all totally becomes more than 50% of global production. Apart from this USA, BRAZIL, UK accounts for the major chunk of the whole growth.

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The world steel industry outlook is promising with production seen rising to 1.5 billion tones in 2009, up from 1.4 billion tones, in 2008. The future outlook for the worldwide steel industry is very good. Demand is also seen growing with apparent steel use expected to total 1.282 billion tones this year, up 6.7 percent from 2007, according to data from the International Iron and Steel Institute (IISI). Brazil, Russia, India and China (BRIC) were leading growth with an expected increase of 11.1 per cent for 2008 and 10.3 percent for 2009. China's apparent steel use is expected to grow by over 10 percent in 2008 and by 10 percent in 2009. China accounted for 35 percent of the world total this year.

In the European Union a total of 210 million tons of steel were produced in 2007, up 1.6 percent from the previous year. World steel production capacity is seen increasing by nearly 19 percent between 2007 and 2010. The steel industry has undergone a few structural changes in the past 3-4 years. So, the outlook for the next few years is likely to be driven by the kind of consolidation that has taken place in the past few years. The other factor that is likely to affect outlook is the extent of demand emerging from BRIC countries. In addition to these two major factors, a cost-push is coming from raw material suppliers. Hence, steel manufacturers have to contend with strong demand on one hand, and cost-push on the other. The outlook for the domestic industry looks bright, since India has good iron ore deposits skilled manpower and growing demand for steel.
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There is an apprehension that if China slows down, it may dump its surplus steel into India. An analysis of global data shows that even if an economy slows down, steel consumption does not fall dramatically. In the case of China, a slowdown can mean that the growth rate may fall from 19-20% to a lower level. But that doesnt mean growth will not take place. China produced around 470 million tons (mt) of steel last year, out of which, 66 mt was exported and the rest was consumed within the country. The measures undertaken by the Chinese government recently will reduce exports significantly in the current year. There is also a change in the consumption pattern. For instance, if construction activity slows down, the consumption of white goods will pick up and demand for flat steel products will go up. The new capacities coming up in China are on the flat products side and not on the long products side. Overall, the impact on the supply side will be less. Similarly, the cost of production is very high it costs around $500 per ton to produce more than 100 mt of steel in China. Since the cost of production is very high and exports are not allowed, many of these plants will be closed down by 09-10.This will reduce the supply of steel. Theres a feeling that India doesnt have much iron ore, considering the recent capacity expansion plans of domestic and foreign steel companies in India. There is a possibility that if we continue exporting iron ore, we may run out of reserves. Currently, we export 90-100 mt ever y year and this is steadily increasing. Ideally, we should increase our steel production capacity we are a net importer of steel so that rather than exporting iron ore, we can add value to it.

India should also look at investing in exploring new mines.

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Indian Steel Industry-An Overview

India has traditionally been one of the major producers of steel in the world. Till the 1990s the steel industry of India was regulated and controlled by government policies. After the economic reforms of the early 1990s, the Indian steel industry has evolved significantly to conform to India has set a vision to be an economically developed nation by 2020. The steel industry is expected to play a major role in India's economic development in the coming years. The steel industry of India has a very high growth potential and is expected to register significant growth in the coming decades. India is expected to emerge as a strong force in the global steel market in coming years.

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The two major aspects that are expected to play a significant role in the growth of the steel industry in India are Construction Housing Ground transportation Hi-tech engineering industries such as power generation, petrochemicals, fertilizers The current scenario of the Indian steel industry indicates that there is huge growth potential in this industry. The per capitaconsumption of steel in India, according to latest available estimates, is only 29 kg. This is much less compared to the global average of 140kg. The per capita consumption level of developed nations like the United States of America is 400kg. In this respect, one of the major initiatives that need to be taken is to focus on increasing the consumption of steel in the rural areas of India. The potential for the growth of consumption of steel in the rural areas of India for purposes like rural housing, rural infrastructure, etc is high which needs to be tapped efficiently. In order to realize the growth potential in the steel industry of India, it is essential to ensure that the industry can remain competitive. One of the major aspects in this regard is the availability of inputs. Shortage of inputs like coke has led to increase in costs earlier. Moreover proper infrastructure facilities like transport infrastructure, power etc are of prime importance in maintaining the competitiveness of the industry. This has helped in the growth of Indian steel industry. The industry recorded the highest growth rate in the period from 2004-2005, when the growth rate of the steel sector was 4%. The increased consumption of the finished steel products in the domestic market acted as a positive catalyst in the growth process of the Indian steel industry. The favorable market condition has helped the companies operating.
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Indian steel industry to expand their operations and earn huge profit. India continually posts phenomenal growth records in steel production. In 1992 India produced 14.33 million tones of finished carbon steels and 1.59 million tones of pig iron. Furthermore the steel production capacity of the country has increased rapidly since 1991-2008, India produced nearly 46.575 million tones of finished steels and 4.393 million of pig iron. Both primary and secondar y producers contributed their share to this phenomenal development, while these increases have pushed up the demand for finished steel at a very stable rate. In 1991, a substantial number of economic reforms were introduced by the Indian government. These reforms boosted the development process of a number of industries the steel industry in India in particular which has subsequently developed quite rapidly.
In 1992, the total consumption of finished steel was 14.84 million tones . In 2008, the total amount of domestic steel consumption was 43.925 million tones. With the increased demand in the national market, a huge part of the international market is also served by this industry. Today, India is in seventh position among all the crude steel producing countries. The top companies of the Indian steel sector mostly operate in four different forms like producers of pig iron, producers of stainless steel, producers of finished steel products, and producers of semi-finished steel. The companies functional in the steel industry of India are both public sector companies and private sector companies.
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Some of the leading companies in Indian steel industry are as follows:

TATA STEEL (TISCO) : TATA IRON & STEEL COMPANY :
IRON & STEEL MANUFACTURER , PRODUCER AND SUPPLIER OF

WIRE RODS, BARS, AND STEEL FLATS. STEEL AUTHORITY OF INDIA: MANUFACTURER OF STEEL AND IRON JINDAL IRON &STEEL : PRODUCER OF GALVANIZED STEEL PROD BOKARO STEEL PLANT : STEEL MANUFACTURER. ESSAR STEEL : PRODUCER OF SPONGE IRON, STEEL AND IRON ORE PELLETS. JINDAL STEEL &POWER : MANUFACTURER OF MILD STEEL SLABS AND SPONGE IRON. VIZAG STEEL : PRODUCER OF PIG IRON AND STEEL.
The rate of production of steel in India has been going up at a steady rate in the last few years. In the recent times Orissa and Jharkhand have been identified as the potential steel destinations of India - the ones that would provide the Indian steel industry with its necessary raw material. There are also a number of steel companies in India like Tata and Arcelor -Mittal that are either coming up or have established themselves as prominent forces in the world steel scenario. In the recent times a lot of foreign direct investment is being made in the Indian steel industry. In fact the rate of investment has increased in the last few years and, to a certain extent, this increase has been contributed to by the growth potential of the steel industry of India that is thought of as being impressive in the international steel circle. In the recent years a number of major steel corporations of the world have come flocking to India to avail the benefits of the flourishing steel industry of India. The number of steel projects in India has increased as well and this implies that the number of companies lining up to participate in these projects would be increasing too.

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BOARD OF MEMBERS:

MR.RATAN TATA- CHAIRMAN

MR.B. MUTHURAMAN- VICE CHAIRMAN MR.ISHAAT HUSSAIN- COMPANY SECRETARY MR. JACOBUS SCHRAVEN- BOARD MEMBER. MR. ANDREW ROBB- BOARD MEMBER

MR. S.M. PALIA- BOARD MEMBER

MR. SURESH KRISHNA- BOARD MEMBER DR. KARL-ULRICH KOEHLER- MANAGING DIRECTOR & CEO TATA STEEL EUROPE. MR. H.M. NERURKAR- MANAGING DIRECTOR, TATA STEEL LTD. MR. NUSLIN N. WADIA- BOARD MEMBER

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TYPES OF PRODUCT:
AGRICULTURAL IMPLEMENTS:
TATA STEEL manufactures superior quality agricultural implements through its Agrico division from TATA high carbon Steel, after using a single piece by forging. The high quality of the product makes them the 1 st choice in agricultural equipment procurement both in public and in private sector.

Fig. Agricultural implements (Source: Internet)

BEARING:
A wide variety of bearing and auto assemblies are manufactured at TATA STEEL at its bearing division with a production capacity of 30 million bearing division with a production capacity of 30 million bearing numbers per annum. TATA bearing and auto components happen to be the preferred choice of the key players in the targeted industry segment.

Fig. Bearing (Source: Internet)

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FLAT PRODUCT:
Galvanized corrugated sheets under brand name TATA Shaktee has been consistently delivering on its promises of longevity and strength TATA STEELUM, another product of the plant product division happens to be the worlds 1st branded cold rolled steel and has a strong presence in the retail segment through exclusive shops called Selenium zones.

LONG PRODUCT:
Thermo Mechanically Treated (TMT). Rebar from the long Product Division are produced under the brand name Tiscon and are the 1st of its kind to have been introduced in India Tiscon has been the 1st rebarin the country to be awarded the super brand status in the constant rebar category.

Fig. Long Products (Source: Internet)

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PLANT AND EQUIPMENT:

Multidisciplinary engineering approach for design manufacture and supply of high precision equipment is offered to various industry sector by TATA STEELs growth shop division services include erection and commissioning of all types of equipment in plants and industrial building in addition to a wide variety of jobs in matching and assembly.

Fig. Plant (Source: Internet)

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RAW MATERIALS:
With a century of experience in sourcing raw material through scientific research and development and sustainable mining, TATA STEELs three main areas of raw material, operation are iron- ore, chromites and coal. The companys long term strategy has been designed to have greater control over raw material.

Fig. Raw Material (Source: Internet)

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TURBO:
Pipes manufactured by the companys strategy business unit TATA TUBES, is the most prominent brand in the industry today which is retailed through a wide distribution network. A deeply thought out branding exercise was under taken in order to unleash the power of the TATA PIPES brand in the welded steel.

Fig. Turbo (Source: Internet)

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WIRES:
Steel wires under the brand name TATA Wiron compromise 30% of market share of the organized wire market in India. A wide range of wires manufactured by TATA STEELs wire division cater to the needs of the various industry segments such as automobiles, infrastructure, power and general engineering.

Fig.TATA wires (Source: Internet)

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TECHNOLOGY
A collaborative approach, cross-fertilization of better practices and technology absorption through integration of processes have led to measurable results in the Tata Steel Groups performance in the direction of continuous improvement.

Fig. Molten Iron (Source: Internet)

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EAF (electric arc furnace) The capital costs involved in EAF is lower as compared to BOF (Basic Oxygen Furnace). Modern EAF has features such as high transformer capacity, Oxygen lances, Oxy fuel burners, coal injection system, bottom purge holes, water cooled boxes above the slag line, water cooled roof, EBT (eccentric bottom tap hole), Charge hoppers with vibrators etc. to improve productivity. To reduce the power consumption, hot DRI (directly reduced iron) charging facility is available in modern furnaces.

EAF process uses predominantly scrap. DRI is used when the scrap is not available. A new process, which is known as CONARC has been developed by SMS- DEMAG. It employs hot metal, scrap and DRI to different proportions as per their availability.

Fig.. Liquid iron from the furnace (Source: Internet)

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BOF (ld Process)

BOF is a very widely used0 process and does not require external heat, as the process utilises the heat generated by the exothermic reactions during the melting operation. Hot metal and scrap are used for melting. Oxygen is blown through a multi-hole lance to carry out the refining operation. Modern converters have tueyers at the bottom through which Argon or Nitrogen gas is purged.

Instrumentation in LD has improved for better productivity. Developments include better multi-hole lances, improvement of blow profile by mathematical models, and use of Mag-carb bricks to improve the lining life.

Some of the developments in steel making process at Tata Steel include a) Stack temperature measurements, b) suitable flux practices, c) installation of sub lance, d) Development of SMART lance, e) practices to avoid the converter slag in to steel ladle at the time of tap, f) Auto alloy additions, g) bottom purging of steel ladle etc.

Secondary refining technology for the production of special grade steels has been introduced. This includes Ladle refining, CAS, Vacuum refining such as RH and Stream Degassing, AOD and calcium treatment etc.

Continuous Casting Technology Continuous casting technology has replaced ingot technology, resulting in higher yield and a substantial increase in productivity and quality. Thin slab casting and strip casting have also been developed to reduce overall CAPEX cost of steel production.
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Hot Rolling Technology:

Developments in Hot rolling technologies include:

Some of the advancements in slab reheating technology include a) development of high capacity reheating furnaces, b) development of heat models, c) walking beam concept for uniform heating, d) atmosphere control (% Oxygen) during heating, e) multi fuel burners, f) development of tunnel furnace technology etc. Implementation of High performance descalers (Water pressure: 200 450 bar) for better removal of furnace scale prior to rolling.

Instituting Vertical Edgers and short stroke hydraulic cylinders for better width control of the finished product.

Development of Semi HSS and oil lubrication in improving the productivity and quality performance of the roughing stand of the hot strip mill.

Fig.Hot rolling technology. (Source: Internet)

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Cold Rolling Technology:

Developments in Cold Rolling technologies include:

Introduction of heat shield, edge heating by Induction heaters prior to finish rolling, semi continuous rolling, coil box etc.

Some of the developments implemented in the finishing mill include:

o o o o

Continuously variable crown Roll bending / Roll shifting Mill lubrication to reduce the rolling load Use of HSS rolls for longer campaign life and better product surface quality

Inter-strand cooling Completely automated rolling with second level automation system

Sophisticated measuring house for width, thickness and flatness control

o o o

ROT cooling models Robust coilers for winding high strength steels CSP mills have been developed to roll wider / thinner gauge steels.

Surface Inspection System is present in hot strip mills to aid the inspection and quality certification process Ferritic rolling is a process technology, which has been developed to roll thin / soft quality grades.

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Development of 6 HI mills for rolling coils with excellent shape control. These mills achieve heavy reduction per pass (higher productivity) with good thickness and flatness controls.

PLTCM (pickling line and Tandem Cold mill) converts hot rolled coils to cold rolls continuously in a very short period of time. High Productivity and good quality are achieved in these mills. The modern mills have auto shape and hydraulically controlled AGC (auto gauge control).

PLTCM has UC (universal crown) crown to achieve better flatness. Work rolls and the intermediate rolls are bent to obtain the desired roll gap profile.

Developments in Pickling Technologies:

Pickling facility is equipped with tension leveller to loosen the scale and improve the strip shape prior to pickling. Hot hydrochloric acid is used to obtain complete removal of surface scale of hot rolled coil prior to cold rolling. Some of the modern pickling lines use Turbo pickling to hasten the scale removal.

Single stand reversing mills are available for the production level of 200 000 TPA. Typical capacity of PLTCM is about 1.25 to 2.0 MTPA. The concept of twin stand mill has been developed to meet the intermediate production capacity around 0.4 0.8 MTPA.

The rolling mills use rolling oils (stable / metastable / unstable) of different quality depending on the mill design and product mix.
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Modern pickling units are equipped with ARP (acid regeneration plant) to regenerate the acid thereby reducing pollution.

Single stand reversing mills are available for the production level of 200 000TPA. Typical capacity of PLTCM is about 1.25 to 2.0 MTPA. The concept of twin stand mill has got developed to meet the intermediate production capacity around 0.4 0.8 MTPA.

The rolling mills use rolling oils (stable / metastable / unstable) of different quality depending on the mill design and product mix.

Electrolytic cleaning line removes the rolling oil, which is present on the cold rolled surface. The facility helps to achieve clean and bright surface after cold rolling.

Developments in Annealing Technologies:

There are two types of annealing Batch Annealing and Continuous Annealing. Batch Annealing is chosen when the volume involved per size is small (fragmented orders).During annealing, a protective gas such as HNX (4-6% Hydrogen with balance nitrogen) or 100% Hydrogen is circulated between the coils and the protective cover to facilitate annealing. Pure Hydrogen is preferred in modern annealing furnaces because of superior heat transfer; higher annealing base productivity and good CR surface quality. Continuous annealing line generally has capacity 0.50 1.0 MTPA. Because of higher productivity, many integrated steel plants prefer continuous annealing. The mechanical properties and surface quality of CR coils are good and
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consistent. If the CRM complex has PLTCM and CAL, the hot rolled coil is converted into CR in less than one hour.

High strength steels can be produced by only CAL process. Galvanising is a process by which the steel is coated by passing it through a molten zinc bath. The coating thickness is controlled by wiping with air or nitrogen, when the strip comes out of thezinc bath.

Zinc coating on steel prevents the corrosion of iron by sacrificial protection (Cathodic Protection).

Fig.. Annealing Technology (Source: Internet)

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FOUNDERS OF TATA STEEL

There is a difference between making money for oneself and creating wealth for others. This is a story of a business house that has created wealth for a nation. It is story of struggle, adventure and achievement. This the story of TATA STEEL PIONEERS.

JAMSHEDJI NUSSERWANJI TATA(1839-1904)

He was a visionary behind Tata Steel. He realized that Indian real freedom depend upon its self sufficiency in scientific knowledge , power and steel ,thus devoted the major part of his life, and his fortune to three great enterprises The Indian Institute of Science at Banglore ,the Hydro electric schemes and the Iron &Steel works at Jamshedpur. J.N Tata had exhorted to his sons to pursue and develop his lifes work : his elder son,Sir Dorabji Tata(1859-1933) carried out the bequest with scrupulous zeal and distinction . Thus , even though it was Jamshedji Tata who had envisioned the mammoth projects,it was in fact Dorabji Tata who actually brought the ventures to existence and fruition. He was the first chairman of the gigantic Tata Enterprises.

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It was in 1907 that the village of Sakchi was discovered at the confluence of two rivers, Subarnarekha and Kharkhai and the railways station of Kalimati.The TATA IRON AND STEEL INDUSTRY was floated.

SIR DORABJI TATA(1859-1933)

Sir Dorabji Tata (1859-1933) carried out the bequest with scrupulous zeal and distinction. Thus, even though it was Jamsetji Tata who had envisioned the mammoth projects, it was in fact Dorab Tata who actually brought the ventures to existence and fruition. He was the first Chairman of the gigantic Tata enterprises. He had a deep interest in people. The great labour strike in 1920 in Jamshedpur ended in a day due to his intervention. It demonstrated India could have no better employer of labour than Sir Dorab.

JEHANGIR RATANJI DADABHAI TATA(1904-1993)

J.R.D. Tata has been one of the greatest builders and personalities of modern India in the twentieth century. He assumed Chairmanship of Tata Steel at the young age of 34, but his charismatic ,disciplined and forward looking leadership over next 50 years led the TATA GROUP to new height of achievement , expansion and modernization. His style of management was to pick the best person for the job at hand and let him have the latitude to carry out the job.He was never interested for MicroManagement. It was he who zeroed in on Sumant Moolgaokar,the engineering genius who sussessfully steered our company for many years.He was a visionary
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whose thinking as far ahead of his time,which helped Tata Group launching its own Airline, now known as Air India.He was awarded the countrys highest civilian honour, The Bharat Ratna in 1992.

RATAN NAVAL TATA Ratan Naval Tata was born on December 28,1937, in Surat. He is the present chairman of Tata Group , Indias largest conglomerate founded by Jamshedji Tata and consolidated and expanded by later generation of his family. He is one of the most well known and respected industrialists in India. Ratan Tata completed his degree in architecture with structural engineering from Cornell university in 1962, and the advance management Program from Harvard Business School in 1975. He joined Tata Group in December 1962 on the advice of JRD Tata. His achievement have been the acquisition of Corus Group ,and AngloDutch steel and aluminium producer. This acquisition has made Tata Steel the fifith largest of steel in the world.

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Awards & Recognitions

Pursuit for perfection has brought rewarding results. The division has been consistently winning a series of prestigious awards both national and international. For three successive years, Tata Bearings has won the J. N. Tata Quality Award, the Company's most prestigious award for Total Quality Management at the company level. The recognitions have not only encouraged greater productivity within the Division, but have gone a long way in winning and enhancing customer confidence.

Tata Bearings Awards & Recognitions

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Supplier of the year 2006

Gold Award from Toyota Kirloskar

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ZERO PPM

ZERO PPM from Toyota Kirloskar Motors

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Award & Recognitions

Tata Bearings Awards & Recognitions

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Golden Peacock Award

Tata Bearings Awards & Recognitions

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Product Profile

There are two common types of automotive wheel bearings used. Wheel hub ... 400 300 - 12k

Supply wheel hub units for various brand cars. We have more than 450 types ... 500 350 - 22k

25mm Wheel Hub Bearing. High quality bearing for 25mm wheel hubs 539 585 - 58k

Supply wheel hub units for various brand cars. We have more than 450 types ... 500 350 - 20k

wheel bearing puller/bearing puller/hydraulic bearing puller Types: YL ... 435 496 - 18k

Type:Hub Bearing Inside diameter:35mm. Outside diameter:65mm. We can supply all kinds of Height:18.1mm wheel hub bearings from the 323 200 - 11k dimension of ... 448 459 - 25k

We have more than 450 types of 1st generation wheel hub bearings, ... 300 238 - 27k

Roller Bearing,Wheel Hub Bearing,Tensioner & Idler Bearing,Water Pump ... 800 600 - 74k

Wheel Bearings are double We produce more than 450 row angular contact ball bearings. Each wheel hub ... types of 1st generation wheel bearings, ... 565 420 - 28k 464 423 - 24k

I wonder if there are two types of frozen hubs, those stuck on the splined ... 1024 819 - 134k

HUB Bearings 600 400 - 45k

... types of Automotive & Automobile Wheel Hub Unit,Auto Wheel Hub Bearings ... 600 281 - 14k

wheel hub bearing unit for TOYOTA : Various types and sizes of automobile ... 660 660 - 73k

Re: Sup-r-lube bearing hubs ( bearing buddy types) 506 42s0 - 32k

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Back to Wheel Bearings in Roller and Ball Type 360 360 - 44k

wheel hub bearing auto parts: 1.ISO9001;2000certificate 2.various types ... 800 636 - 54k

WHEEL HUB BEARING P/N:515061 FOR CHRYSLER , WE ARE PROFESSIONAL WHEEL HUB ... 400 395 - 35k

There are two main types of rear hubs available these days: Cassette and ... 2272 1520 - 1739k

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Literature Review
Philip Kotler (1994) define the marketing research asfunction that links the consumer, customer, and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate, refine, and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research specifies the information required to address these issues, designs the methods for collecting information, manages and implements the data collection process, analyzes, and communicates the findings and their implications.. Briefly it is a systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company, allows management to make the changes necessary for better results through adopting a proactive approach. Therefore, if a company wants to know what type of products or services would be profitable it should make a market research. Furthermore, a comprehensive research will enable the company to know about the product imperfections (if there are) and to know if it has been able to satisfy customers needs. It attempts to provide accurate information that reflects a true state of affairs. Due to market research the company can formulate a viable marketing plan and estimate the success of its existing plan. There are two main sources of marketing research information: Primary marketing research is collected for the first time if the company has enough money to finance it, but in most case it is the second more accurate one. It is original and collected for a specific purpose, or to solve a specific problem. Primary research delivers more specific results than secondary research, more expensive and time consuming, which are an especially important consideration when the company is launching a new product or service. There are many ways to conduct primary research. By customizing tried-and-true approaches, focus groups, surveys, field tests, interviews or observation, you can gain information about your target market. Primary research is generally based on sampling techniques and requires statistical methodologies. The sample size could be as small as 1 percent of the market and thus the information and results gathered are highly accurate.
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Secondary marketing research or desk research is generally used when a company considering, extending a business into new markets or adding new services or product lines, because it already exist in one form or another. This information is based on studies previously performed by government agencies, chambers of commerce, trade associations, and other organizations. There are number of sources available to the marketers, which are the following: Business libraries, Public records, Trade associations, Websites, National/international governments, Informal contacts and Professional institutes and organizations. That is why secondary research is relatively cheap, and can be conducted quite quickly. However, its main disadvantage is that the information gathered may be old and obsolete; therefore results of analysis may be inaccurate. Further, it is not necessary that the earlier studies were conducted with the same objectives as required in the current situation. According to Tom Owens (2008) Stages of research are the following:

1) Define the problem, define the research objective 2) Developing the plan for collecting information 3) Implementing the plan- Collecting and analyzing Data 4) Interpreting Data Reporting the Findings
Firstly, the decision problem faced by management must be defined clearly in form of questions that obtain the required information to make the decision. Secondly, the company will determine the research method - Surveys are typical, but could also include focus groups or 1-on-1 in-depth interviews. If using a survey, will it be by phone, mail, in-person, web, etc. Thirdly, the company should determine the sample size, to know how many surveys are needed to provide reliable information, track productivity and costs and resolve any obstacles that come up. Fourthly, analyzing data should be done by preparing summary statistics for each question, broken out by relevant subgroups if necessary. May include coding of open end questions and advanced statistical techniques. Finally, Report the results for example create graphs, charts and text that communicate the findings. Conclusions/recommendations should be actionable regarding the defined
58

problem. Hopefully it leads to a solution for the problem. Methodologically, marketing research uses four types of research designs, namely: Quantitative marketing research is about measuring a market and quantifying that measurement with data. Furthermore, it can be also used to measure customer awareness, attitudes and behavior in a market by taking a statistical sample of customers. Such techniques are extremely powerful when combined with techniques such segmentation analysis and mean that key audiences can be targeted and monitored over time to ensure the optimal use of the marketing budget. Most often the data required relates to market size, market share, penetration, installed base and market growth rates. This type of research is generally used to draw conclusions, uses random sampling techniques so as to infer from the sample to the population. It is convergent reasoning rather than divergent reasoning. The traditional empirical quantitative technique in market research is the survey questionnaire, administered to a stratified or random sample of a population. Finally, in market research, extensive use is made of sampling from which, through careful design and analysis, Marketers can draw information about the market. Qualitative marketing research means "quality and deals with processing data as words, emotions, feelings, emotions. Conversely, and importantly, it does not mean "quantity." Qualitative research methods are used to define a problem and generate hypotheses. These methods are designed to talk to a relatively few people in the target audience of interest that is why it is not generalize to the whole population. They are however, very valuable for exploring an issue and are used by almost all researchers. They can be better than quantitative research at investigation level in order to understand what drives and motivates behavior. Qualitative marketing research is generally used for exploratory purposes to plumb the depths and range of buyer attitudes and beliefs, project, or forecast quantity. Such as depth interviews, observational techniques: Depth interviews are the main form of qualitative research. Here an interviewer spends time in a one-on-one interview finding out about the customer's particular circumstances and their individual opinions.
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 Group Discussions is a consumer research method. Here several costumers are arranged to have a discussion with the researcher. Group discussions are rare in business markets, unless the customers are small businesses. Observational techniques: The researcher observes social phenomena in their natural setting. In detail, researchers go to customers environments to watch and interview people in context. Directly observing people and asking questions that refer to objects and actions at the site gives researchers a rich understanding of the issues customers face. Although, observations can occur cross-sectional (observations made at one time) or longitudinally (observations occur over several D3Time-periods). The main advantage of observational research is flexibility. The researchers can change their approach as needed. Also it measures behavior directly, not reports of behavior or intentions. Experimental techniques are used for the controlled testing of causal processes. The researcher create a quasi-artificial environment to try to control spurious factors, then manipulates at least one of the variables. It is commonly used for purchase laboratories, test markets and in social sciences such as sociology and psychology.Researchers often use more than one research design. The company should start with secondary research to get background information, and then conduct a focus group qualitative research design to explore the issues. Finally, the company might do a comprehensive survey quantitative research design in order to devise specific recommendations for the client.

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Introduction to my assignment
The type of work that we are assigned to-

Working on this particular project we were assigned the job of surveying various dealers, distributors, retailers in the various regions of mainly Dhanbad & Jamshedpur (Jharkhand) This particular job was assigned to me by Tata steel where we had to coordinate with the Business Development of Tata Steel, Burma mines (Jamshedpur). In total regard to our job, we had to survey the dealers, distributors, retailers of other Hub bearings. and submit a daily report of our survey to the Business Development Tata steel Burma mines office(Jamshedpur) This was a Market Survey Assignment that we are given as a task. In this assignment we have been taught the entire process of the selling and distribution strategy that Hub bearings.

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Major dealers of Hub bearings (Dhanbad & Jamshedpur)

Padma enterprises Nortonkit pvt Ltd Verma automotive International trade agency Doshi motors Arun motors Mis technomech solution pvt Ltd Universal bearing corp. Surjit singh bearing shop Gupta bearing house

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MARKET SHARE OF HUB BEARINGS

1. 2. 3. 4. 5.
16 14 12 10 Series 3 8 6 4 2 0 Category 1 Category 2 Category 3 Category 4 Categor 5 Series 2 Series 1

SKF NTN TATA BEARING TIMKON FAG

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Findings
During the survey it was found that Hub bearings market is excellent . market is fresh and a couple of player are available in dhanbad & Jhamshedpur. Hub bearings is lacking brand awareness in some areas. Hub bearings is also lacking in distribution channel in some areas in Jharkhand, hence there is a problem of receiving the product in time. Sometimes the same product differ in another package.

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Suggestion and recommendation

After conducting the survey data was subjected to analysis. On the basis of analysis and findings as explained in the previous pages, the following recommendations are being made in order to capture more market in Dhanbad & Jhamshepur. It may be noted that no single measure would be effective, but combination of various measures would definitely lead to capture more market. Further, it may be observed that capturing the market was not a serious concern in the given organization but there is scope for improvement. The following measures may be taken for improvement Advertisement: Hub bearings should go for different advertisement campaign, in order to aware the common people and remind them again and again about their presence in the market. Depot in Dhanbad & Jamshedpur: If the company makes a depot at the dealers can easily access the goods and encourage more parties to come up to take dealership. This is because it will reduce the transportation time and cost of new dealers. Improve distribution channel in NE: The distribution channel in Jharkhand needs to be developed further so that the products are available on time and on demand. Aggressive selling & distribution of wooden floor: Hub bearings can opt for aggressive selling & distribution of , as there are only a couple of rival players and the market is also fresh. Special promotional/ incentive scheme for Dealers & Distributers : As distributers are the major users of Hub bearings, so they must be provided with some promotional/ incentive scheme. This will lead to increase sales, as there are lots of competitors.

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Conclusion
Market of Hub bearings in Jharkhand States is flourishing rapidly with different brands. Other local players of bearings are also enjoying the cream of the huge potential market. Hub bearings in the market hold an immense potential market. It requires good brand and availability. Skf is one of the best Hub bearings manufacturer in India and abroad. In the market, brand image of is very effective and trustworthy as because the products from Hub bearings are taken as guaranteed for the quality. Hence it poses a great potential to capture the bearings market. Even though there are great amount of sales of bearings in Jharkhand but according to the demand there is less supply of Hub bearings because of poor design of logistic and supply system. Therefore, to conclude my experience as a summer trainee at Tata steel it reveals that of Hub bearings has huge potential in Jharkhand market so Hub bearings should go for advertisement campaigns to promote sales and provide some incentive schemes for mass purchase by the seller & distributers further improve their logistic so that they can deliver in right time as per the demand of the retailer.

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BIBLIOGRAPHY

WEBSITE REFERENCES:
www.google.com www.Tatasteel.com www.hub bearings.com www.wikipedia.com

BOOK REFERENCE:

Philip Kotler: Marketing Management Research Methodology: C.R Kothari

A B O U T U
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