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3.

3 Vision and Mission


3.3.1 The following vision is proposed for Pakistan Savings: Vision

We make available secure savings and investment opportunities


3.3.2 According to the above vision statement, it is envisaged that in the future, Pakistan Savings will continue to capitalize on its key product strength, that is, government backed, secure, risk free savings products to its investors, while at the same time introducing products geared to meet the needs of other market segments.. 3.3.3 The organization will make its products available to individuals, of various demographics and income levels. It is envisaged that the organization will have the marketing, distribution and service infrastructure in place to reach, market and administer its products to individuals irrespective of their location; be it urban, rural or overseas. 3.3.4 The following mission statement is proposed, keeping in view the approved strategic framework: Mission To provide cost effective public finance through a wide range of secure savings and investment products catering to various investor preferences including the underprivileged; and mobilize retail savings both through Government backed products as well as products targeting market segments with a higher risk appetite by using state of the art technology, professional and qualified staff and providing an environment that fosters quality and professional growth 3.3.5 The mission statement of the organization ensures that the organization will be cognizant of its responsibilities to its stakeholders both external, in the form of the government and its investors, and internal stakeholders, such as its employees. 3.3.6 To the Government of Pakistan, it would provide cost effective government borrowing as opposed to generating the same funds from the open market. The organization will also look after the needs of its investors by designing and making available products that meet their savings needs whilst also meeting their needs for quality and responsive customer service.
Technical Assistance For Strengthening Pension, Insurance, And Savings Systems Central Directorate of National Savings (CDNS) Final Corporate Plan 3-4

3.3.7 The organizations mission encompasses those segments of the population that are underprivileged in some way and the organization will also design products that cater to their own specific savings needs. 3.3.8 Technology will play a key role in the organization in the future. The organization will be a technology enabled organization which will achieve economies of scale, organizational efficiencies and a high degree of transactional accuracy through the use of state of the art hardware systems and software applications to administer its products and service its customer base. 3.3.9 The organization will achieve its mission and associated objectives, by inducting and retaining professional and qualified manpower. In order to attract and retain its manpower, it will provide a working environment that recognizes performance and quality of output and rewards it with professional and career growth.

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