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Good day!

We are 4th year accountancy students of the University of San Carlos currently undergoing a business research about the marketability of Water Spinach (Kang-Kong) miniature cakes in Cebu City. In line with this, we would like to courteously ask a favor by sparing some time to answer these few questions that would greatly contribute in parts to the fulfillment of this study. Your responses will be kept confidential. Thanks in advance and many happy returns of the day! -The Researchers Name (optional): ____________________________ Age: ___ Gender: ______ Civil Status: ________ Address (City):_______________________________________________ Occupation:_____________ Monthly Allowance/Income (Check one): [ ] Below P2,000 [ ] P2,000 P5,000 [ ]Above P5,000 Instructions: Please rank the items as required or check the boxes that correspond to your answer. Check only one box unless otherwise indicated. 1. Do you eat cakes? [ ] Yes (Proceed to the next question) [ ] No (Please return the questionnaire)

2. What time of the day do you usually buy/order cakes?


[ [ [ [ ] After Breakfast ] After Lunch ] Snacks ] After Dinner

3. How often do you buy cakes? [ ] Everyday [ ] Once a week [ ] Once a month [ ] Every occasion [ ] Others, please specify ____________________________

4. For what purposes do you normally buy cakes? (Rank from 1 to 4. 1 being the highest priority
and 4 being the lowest) __ For Gifts __ For Snacks/Desserts __ For Parties/Special Occasions __ For Give Aways 5. How much do you normally spend for a regular-sized cake? [ ] Below P100 [ ] P100 P500 [ ] P501 P1,000 [ ] More than P1,000 6. What would be the most important factors you consider in buying cakes? (Rank from 1 to 4. 1 being the highest priority and 4 being the lowest) __ Price __ Packaging __ Flavor __ Presentation/Design Page 1 of 2

7. Which of the following flavors would suit your taste? (Rank from 1 to 9. 1 being the highest and
9 being the lowest) __ Mango Float __ Leche Flan (Custard) __ Oreo __ Chocolate __ Coffee __ Mocha __ Strawberry __ Cinnamon __ Toasted Coconut

8. Would you be interested in buying a Water Spinach flavored miniature cake if it were offered?
[ ] I am interested [ ] I am not interested (Proceed to the next question) (Please return the questionnaire)

9. Which of the following toppings would you normally like on your cake? (Check only 1-2)
[ [ [ [ [ [ ] Icing flowers ] Frosting ] Chocolate fudge ] Sprinkles ] Fruits ] None

10. How do you normally like your cake decorated?


[ [ [ [ [ [ [ [ [ [ [ ] Simple ] Traditional ] Colorful ] Depends on the theme or occasion ] Others, please specify ________________________________ ] Below P100 ] P100 - P200 ] P201 - P300 ] P301 - P400 ] P401 - P500 ] More than P500

11. How much are you willing to spend for a miniature cake?

12. Where do you prefer to buy/order mini cakes? [ ] Stalls [ ] Cake Stores [ ] Online

13. In what way would you most likely prefer to be informed of our products?
[ [ [ [ [ ] Online ] Flyers/Brochures ] TV Commercials ] Billboards/Street posters ] Newspapers/Magazines Page 2 of 2

Thank you for your time!