Region 10 AR ~ LA ~ OK ~ TX Benefits of Marketing Co-op Region 10 works with an annual budget of about $500,000.

These monies are spent for marketing our hotels in Region 10 Arkansas, Louisiana, Oklahoma, and Texas. Region 10 Co-op programs are designed to deliver incremental business to our Coop hotels. The Co-op Program focuses on capturing local and regional market segm ents in our four States, whereas CHOICE focuses on brand awareness in their nati onal marketing across the United States. The list below highlights some of our C o-op programs. Participation in the Region 10 Co-op Marketing Program makes good business sense, it allows your hotel to be included in programs that otherwise would be too expensive for individual hotels to join. For ONE DOLLAR per room pe r month, this is an affordable marketing investment for each Region 10 hotel. 2008 Programs Purchased with Co-op Funds (These programs are only advertising hotels participating in the Marketing Co-op ) Arkansas Arkansas Fishing & Outdoors Guide AAA - Texas Journey AAA - Texas Journey -P&T O AG hotelsatperdiem.com Group Tour Media HeBS - Yahoo / Mapquest Arkansas.com Ark ansas Hospitality Association Louisiana Louisiana Sportsman Group Tour Magazine Student Group Tour Magazine AAA Texas Jo urneys Louisiana Travel .com HeBS (Yahoo & Mapquest) LTPA Travel And Vacation Sh ows LTPA Summit Louisiana Culinary Trails Travel Partner Oklahoma Oklahoma Today Magazine Oklahoma Living Magazine Midwest Living Oklahoma Travel Guide AAA Texas Journeys Home & Away OK Edition AAA Southern Traveler HeBS - Yah oo / Mapquest Hotel Lodging Association Texas Texas Monthly Magazine Texas Accommodations Guide OAG - Official Airline Guide G roup Tour Media HeBS - Yahoo / Mapquest Texas.com (online local level) Texas Hos pitality & Lodging Association To participate, simply fill out the Co-op Participation form and fax it in. We w ill get your hotel started on all the Co-op Marketing Programs right away. If yo u have questions, call Susanne DeBoever @ 562-691-7804 or by email at region10.s usanne@gmail.com.

Region 10 Co-op Marketing Website Region 10 Co-op Marketing Program Participants Only

OAG hotelsatperdiem.com Region 10 Co-op Marketing Program Participants Only

Travel Visit Oklahoma Ad Region 10 Co-op Marketing Program Participants Only

PROOF Your trip to Arkansas starts here. Save up to 10%* at participating Choice hotels. In Arkansas, theres a new experience around every corner. Thats why theres a Choice hotel around every corner too. With more than 45 locations across Arkansas, its easy to find a Choice hotel that fits your budget and travel plans. Just call to day and ask for the Natural Rate and youll save up to 10% or for hotel informatio n, visit us online at choicehotels.com/ arkansas-hotels. 866.228.5160 Ask for the Natural Rate For hotel information, visit choicehotels.com/ arkansas -hotels * Advance reservations required. Rate not available online. Offer cannot be comb ined with any other offer or discount. Subject to availability at participating hotels throughout Arkansas through 12/31/2008. 2008 Choice Hotels International, Inc. All rights reserved.

Today Visit Ad Texas Journeys Ad Region 10 Co-op Marketing Program Participants Only

GoGoGo Stay Ad Region 10 Co-op Marketing Program Participants Only

Region 10 Advisory Board Contact List as of 10-1-08 Contact Hasu Patel Subodh Patel Chet Patel Bhavisha Patel Nick Nagin Eugenie Mit chell Nick Naik Don Pospisil Jennifer Vicellio Susanne DeBoever Director Vice Director Nat l Delegate / Co-op Chair Nat l Delegate / OK Co-op Ch air AR Co-op Chair LA Co-op Chair Past Director RAB Member BPC - Choice Co-op Li asion Co-op Administrator Position Property Code(s) City / State Phone Email TX718 Waco, TX TX612 Lubbock, TX AR061 Clarksville, AR OK120 Idabel, OK AR116 Li ttle Rock, AR 254-752-1991 hasu001@hotmail.com 806-747-1748 subodhipatel@hotmail.com 479-754-3 000 chet@pinnaclehotelgroup.com 580-286-9393 gm.ok120@choicehotels.com 210-340-9 991 nick@pinnaclehotelgroup.com LA045 Lafayette, LA 337-232-9000 emitchell@comfortinnlafayette.com TX002 / TX810 San Antonio, TX 210-340-9991 nnaik@baywoodhotels.com TX718 Waco, TX 318-484-915 5 gm.la718@choicehotels.com 337-478-7702 jennifer_viccellio@choicehotels.com 562 -691-7804 region10.susanne@gmail.com

6734 Lone Oak Blvd. Naples, FL 34109 Phone: 239-566-3334; Fax: 239-566-8570 E-ma il: coochoiceowners@aol.com CO-OP MARKETING PARTICIPATION Region 10 Arkansas, Louisiana, Oklahoma, Texas The Choice Co-op Marketing Program is a collaboration between Choice Hotels Inte rnational, Inc. (Choice), the Choice Hotels Owners Council (CHOC), and the Econo Lodge Franchisee Association/Rodeway Owners Association (ELFA/ROA), with the go al of promoting Choice brands and driving business to the co-op member hotels in the U.S. at a regional, state and local level. The Choice Co-op Marketing Progr am is the perfect resource to maximize marketing and advertising dollars. In add ition to the member fees collected, Choice Hotels contributes annually to the na tional Choice Co-op Marketing Program thus increasing your buying power. For mor e information, please see the Co-op Marketing Program Overview or contact Joey M artin, senior director co-op marketing at joey_martin@choicehotels.com. Whether you are joining for the first time or are a new franchisee, please complete and submit this form to join the Choice Co-op Marketing Program and take advantage o f the great return on investment offered for a minimal cost. If you have any que stions, please contact your regions co-op representative as follows: Susanne DeBo ever, Region 10 Administrator at region10.susanne@gmail.com or 562-691-7804. Coop Billing Annual Participation Amount: $1.00 per room per month (cap of $1200 a nnually) ----------------------------------------------------------------------------------------------------------------------------------------Property Code: ___________ Property Name:______________________________________ E-mail address:_____________________________________ Phone:_____________________ ___________ Fax:_______________________________________ No. of Rooms:___________ _ Charge: (based on $1.00 per room per month):_________/per year (Number of Rooms multiplied by 12 = Charge ~ 50 rooms x 12 months = $600 Per Year) I authorize Choice Hotels International, Inc. to charge my hotels property code l isted above. If the charge is not paid in 60 days, it will be reversed from the Franchise Bill, and my Choice Co-op Marketing Program membership will be cancell ed. Choice Co-op Marketing Program participation is automatically renewed every calendar year via your Franchise Bill. You may discontinue your participation at the end of the calendar year by contacting the Franchise Billing Department at 301-592-6105. If you missed the annual enrollment, please contact Tammie Matthew s at the address listed above. ________________________________________ Licensee/General Manager Signature _____________________________ Date ***Return this form by fax to 928-752-2169 or 239-566-8570. Thank you!***