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Design Proposal F inal Due: Wednesday 3.6

Description: This is the second part of a three-part assignment in which you, in teams of three, will
propose to redesign a website, redesign it, get feedback, and report on your final product (both in paper and presentation form). In this stage you will design 3 homepages that solve the problems of the website you chose as a group. You will then, as a group, pretend to be a client for another group and write a brief memo (following the memo format in the Kolin textbook pp. 69-77) critiquing that groups three designs, saying roughly at least three things per site that youd like to see different. 1.

[the site design]: a. Navigation: site contains a clear navigation structure, as described in Dont Make
b. c. d. e.

Me Think and other course texts. Navigation should be clear and fulfill the users needs. Navigation should also somehow illustrate that the user is on the homepage. Grid: Vectors should be clear and straight. Nothing should break alignment unless its on purpose. Vectors should guide the readers eye. Clutter should be avoided. Color scheme: Site has a clear color scheme avoiding more than 3 colors. Color scheme should build the ethos of the site. User: the multiple users of the site have been considered in the design. What they want is readily accessible and what they dont need isnt there. Theme: Overall the sites design follows some kind of theme matching the businesses ethos. The choices you make as a designer should reflect the kind of business you are designing for.

2.

[the solution description]: Each websites homepage must briefly list the
problems of the original site and how those problems were solved in this new sites design. Choices A-E in number 1 above are described. Each description should QUOTE Dont Make Me Think or another course text at least twice in order to explain your choices. Dont quote randomly. It wont count

3.

[the memo]: Each group will respond with a one page memo that to another group,
giving three suggestions for improvement on each site design. This memo needs to be constructed according to the Kolin textbooks rules pp. 69-77.

4.

[the package]: Finally, each group must package all of these parts. Three homepages
with descriptions and the memo, in a report with 1. a general introduction which briefly explains the general goals of the project and what well be seeing (think abstract) and 2. A conclusion which explains what suggestions your team will be taking from the other group, what site (or combination of sites) you will be building, and where you will be going from here (how will you break down the labor for the rest of the project?).

Assignment 4.2: Redesign Proposal

____Site Designs (50 points) ____Solution Description (20 points) ____Memo (20 points) ____Packaging (10 points) ______Total (100 points)