SALES AND PROMOTION OF TALLY SOFTWARE

A Summer Training Project Submitted in partial fulfillment of the requirements for the Award of degree of Masters of Business Administration

2011 2013
Submitted by Suyash Kumar Class: MBA (GENERAL) Enrolment no: A7001911050 Specialization: Enterpreneurship & Marketing Guided by Dr. Alpana Srivastava

AMITY UNIVERSITY,UTTAR PRADESH

An ISO 9001:2008 Certified Institute A+ Grade Accreditation by NAAC

STUDENTS CERTIFICATE

Certified that this report is prepared based on the summer internship project undertaken by me in GSEVEN COMPUTER BUSINESS PVT LIMITED from 15rd June 2012 to 6th August 2012, under the able guidance of Professor Alpana Srivastava in partial fulfillment of the requirement for award of degree of Master of Business Administration (MBA-G) from Amity University, Uttar Pradesh.

Date.________________

Signature Jaivir Singh Chauhan Student

Signature Mr. Alpana Srivastava Faculty Guide

Signature Mr. V.P. Sahai Director (ABS)

FACULTY CERTIFICATE

Forwarded here with a summer internship report on SALES AND PROMOTION OF TALLY SOFTWARE of Gseven pvt. ltd submitted by Suyash Kumar Enrollment No. A7001911050, student of MBA (G) 3rd Semester (2011-13) This project work is partial fulfillment of the requirement for the degree of Master in Business Administration from Amity University Lucknow Campus, Uttar Pradesh.

PROF ALPANA SRIVASTAVA

AMITY UNIVERSITY, LUCKNOW CAMPUS UTTAR PRADESH

PREFACE
Marketing should not be looked upon in a vacuum or in isolation. It is an essence taking a view of the whole business organization and its ultimate objective concern for marketing must penetrate all areas of the enterprise. Market surveys in todays competitive world are a must for every organization. To carry out this research a sample study was pursued where the target audience a region. Statistical and analytical tools ad techniques are applied to ascertain and depict the present scenario. Conclusion and there by recommendations has been arrive at by proper and justified interpretation of the result derived from the above said analytical tools and techniques.

(SUYASH KUMAR)

ACKNOWLEDGEMENT

I would like to thank Dr. Alpana Srivastava for giving me the opportunity of giving Formal Presentation & submitting Formal project on summer training on sales and promotion of tally software, as it would have been difficult for me to understand the details & completing this project in this shape without his necessary guidance & inspiration.

(SUYASH KUMAR)

Table of Contents

Chapter 1: Introduction Chapter 2: Industry profile Chapter 3: Company profile Chapter 4: Research methodology Chapter 5: Data presentation and analysis Chapter 6: Findings

Chapter 7: Conclusions and suggestion Annexure

INTRODUCTION AND INDUSTRY PROFILE

What sets a company apart is as much in its DNA as its business accomplishments. Tally has differentiated itself emphatically on both counts. Since its inception in 1986, when it was steered by the visionary and passionate Late Shri S. S. Goenka, to its standing more than two decades on as Indias leading business management software product company, Tally has come a long way.

CLASS;LEADING TECHNOLOGY & ROBUST PARTNER SYSTEM

Tally powers 95% of businesses in India. With Bharat Goenka-son of the Late Founder-at the helm, Tally remains firmly committed to Indian business. A pioneering company, Tally was the first to introduce codeless software, a natural language interface, concurrent multilingual capabilities, and path-breaking remote functionality. In terms of services, this technology giant was the first to launch free service, while dramatic breakaway commercial terms including free upgrades and no charge per seat transformed the ownership experience. Its strong principle right from the early years to reach customers through a dedicated partner network has resulted in a robust partner system. Over two decades of technological innovation and relentless perfection cannot but show. Tally products are transforming businesses across industry in over 94 countries. More than 2 million business users are testament to its product philosophy ...defined by the 'Power of Simplicity'. After Tally, businesses in India were never the same. With Tally, their future looks strong. At Tally, the revolution is very much on.

Tally maintains all Books of accounts starting from records of vouchers, ledgers etc. Tally handles different types of vouchers like Payment, receipt, adjustment entries like Journals, Debit notes, Credit notes, Sales, Purchases, Receipt notes, Delivery notes etc. Tally follows the double entry system of accounting and hence will eliminate any possible errors. Books, Registers and Statement of Accounts Tally maintains all the Primary books of accounts like Cashbook, Bank Book.

a) Books b) Registers c) Statement of Accounts

: Tally maintains all registers like Purchase Register, Sales Register and Journal Registers. : Tally maintains all statement of accounts like Balance sheet, Profit and Loss and Trial Balance, Cash Flow, Fund Flow & Stock Statement.

General Ledger Tally maintains details of all ledgers that are defined by the user. You can define your chart of accounts i.e. - maintain groups, ledger etc. Ledger reports can be used for scrutiny of accounts. Most accounting systems across the globe follow the concept of separate Personal and Nominal accounts. Tally follows the concept of single ledger systems, which includes both Personal and Nominal accounts. Credit Control (Outstanding Mangement) Including credit Limit A Tally user can maintain 'Outstanding Reports' along with Age Wise analysis. Credit Limits can be given 'amount wise' as well as 'period wise'. Once Credit limits are set for a Party, then the user cannot bill the particular Party beyond the specified limit. Only the authorized user can alter the Credit Limits. This helps to monitor as well as control any potential slow collection and warns about the potential bad debts.

Tally is an accounts and inventory management software which is having many other features too. With the latest version of this software Tally9 you can : 1. Do all basic accounting functions, 2. Manage your store and items, 3. Do the job costing, 4. Manage payroll, 5. Get many mis reports which are useful for day today functions, 6. File your tax returns like prepare balance sheet, profit and loss statement, VAT forms, TDS, returns, Service tax returns, e-TDS filing, Excise forms, FBT reports and forms, 7. Maintain budgets, scenarios, 8. Calculate interest on pending amount 9. Manage data over different locations and synchronize it and many more other features.

COMPANY PROFILE

Ms. Sheela Goenka (Co-Founder & Chairperson)

Ms. Sheela Goenka succeeds Shri SS Goenka as the chairperson of Tally. She has contributed to the growth of Tally to its present position as a market leader in India and one amongst the leading software brands in the world. She was instrumental in productizing Tally and contributed substantially in expanding Tallys footprints globally. In addition, she handles several corporate responsibilities. Sheela provides stability, wisdom and practicality to Tally leadership and management.

Mr. Bharat Goenka (Co-Founder and Managing Director)

Bharat Goenka played a stellar role in India's IT revolution - when computing wasn't even a buzzword, when MS-DOS, low system memory and poor IT environments prevailed. When many IT concepts were yet to be written, he shaped what was to become Indias leading software product company. Thanks to Bharat Goenka, Tally Solutions revolutionised the world of computing in India and millions of SMBs-with natural language user interfaces, an integrated database, the world's first codeless system, high-speed computational algorithms and more. Coming from a business background, Bharat quickly realised that SMBs have a single point agenda - to grow, and a single constraint - the owner's time as an investment in that growth. Making time available became the enduring mantra for Tally Solutions. For businesses today, the environment has never been more challenging - and paradoxically - more enabled to fuel growth. Bharat Goenka is now actively pursuing the harnessing of these opportunities using the advantages of Internet and other technologies, to help owners and senior managers devote more time to growth strategies rather than drowning themselves in the humdrum of operational issues. Bharat Goenka strongly believes that true momentum will be seen when 'social' impact reaches the rural sector. Many concurrently-running vocational training programmes launched for various Government departments are a testament to the efficacy of this belief.

The Central Leadership Team at Tally brings together, thought leaders with years of proven proficiency and leadership experience. The members of Central Leadership Team are guardians of the brand Tally and provide strategic direction to the entire organization. Each member adds to the Tally success story in their own way by bringing unique values and experiences. The Central Leadership Team members have been instrumental in providing others the platform to perform, along with evangelizing people in their area of expertise.

Mr. Kalyanaraman D
Kalyans association with Tally is more than 18 years long. His company JL Infomatrix has been the most successful Business Partner of Tally. Having been a business partner himself, he has built products and solutions on Tally Platform and brings that crucial partner perspective towards business. His ability to provide holistic direction on engaging with business partners is of immense strength to Tally. Kalyan has extensive IT industry experience of over 30 years, in various functional areas. He had managed one of the largest ERP implementations in India, in the early eighties. He has promoted and managed several companies and has been involved with the design and development of many business application software products. He is a well known speaker in many forums including Chartered Accountant Regional and national forums and has also been a guest faculty and speaker at the Indian Institute of Management, Bangalore and Calcutta. Kalyan is a B Tech from IIT Madras and Post Graduate in Management from IIM Kolkata

Mr. Prakash RL
Prakash has proven proficiency and experience of heading corporate finance divisions of many international organizations. He has been instrumental in bringing structural financial practices that manifested into greater visibility and transparency across the organization.Before joining Tally, Prakash was the CFO of United National Breweries in Johannesburg, South Africa (October 2002 to Nov 2006). He has held various critical positions as Executive assistant to Group Chairman, UB Group Bangalore (June 1998 to Sept 2002), Vice President Commercial for United National Breweries, South Africa (May 1997 to April 1998) and General Manager of Mabula Game Lodge, a Wild life Resort in South Africa (October 1994 to April 1997). Along with Bcom (Hons) from Sydenham College, Bombay University; Prakash holds professional certifications such as ACA and DISA (ICAI) CISA.

Mr. Avinash Gupta

Avinash has 18 years of experience and expertise, in building highest operational efficiencies by directing and coordinating activities consistent with established goals, objectives and policies. His unique ability of designing and operationalizing business plans, catering to different strategic business units lays foundation for organizational success. His invaluable experience in international business development, strategic alliances and relationship management, adds immense value to the business initiatives of Tally. Prior to Tally Avinash Gupta was the National sales head at NIIT India, where he in was instrumental in developing strategic relationships with International partners. Subsequently, as Country Head for NCS-Pearson, he established the successful Certification business from ground zero, across the Indian subcontinent. He later joined the Dadabhai group in Bahrain, as Director Sales and Marketing, to manage the retail and vocational business across GCC. He has participated in various national and international forums and conferences on franchising, and contributed to different publications. Avinash is a post graduate in management from Lucknow University and a post graduate in computers from Institute of Engineering and Technology.

Mr. Shoaib Ahmed

An entrepreneur with an ability to tackle tough business and management challenges, he has an innate ability to inspire people, and lead them through confidence, logic and fair play. Shoaib was Founder-Director of Vedha Automations Pvt Ltd., where he developed a rich, two-decade long experience empowering businesses via the retail business solution he created-Shoper which established itself as a market leader. He was instrumental in Vedha's merger with Tally, successfully managing the transition of the team and the domain expertise. At Tally, as Vice President-Sales, he brought fresh impetus to the sales organisation, managed all products and services for India, and captained Tally's most successful product upgrade program, setting an unequalled sales record in the process. In his current role in the Central Leadership Team, Shoaib focuses on integrating diverse teams for a positive work environment and optimum output. He has steered customer management, marketing and communications, partner management, new products-from

incubation to launch, strategic alliances, overtures to key market segments including Chartered Accountants, and verticalisation...all as an Executive sponsor. Shoaib is an Arts and Law graduate and an alumnus of St. Joseph's College, Bangalore. He has completed a post-Graduate program on Strategic Management from IIM Calcutta.

Mr. Vikash K Agarwal

Vikash is contributing architect of the award winning Tally Business Management Application. His ability to provide technology solutions with simplicity of usage and powerful performance have contributed directly to the products success and popularity among businesses today. With a highly focused mind, Vikash plays a critical role between the business and technology fabric of the organization. Vikash has almost 18 years of IT experience and specializes in system-design and development on a wide variety of languages and platforms. Passionate for high quality mass market products, he has been delivering high tech products as an entrepreneur from his college days before he joined Tally. Vikash is a graduate of commerce and has contributed to multiple technical journals around the world.

GSEVEN COMPUTER BUSINESS PVT LTD It was set five years back by its two director namely Mr. Dinesh Kumar Gupta FCA & Mr.
Rajesh Jain Software Programmer. The Story of Gseven is about hard work put in and dynamism showed by its younger director Mr. Rajesh Jain under guidance & motivation provided by Mr. Dinesh Gupta. Under direct supervision of Mr. Rajesh Jain & guidance of Mr. Dinesh Gupta Gseven have crack team of more than 20 professional who provide 24x7 supports to their 4000+ client base including large corporates & Govt. bodies. Gseven does not sell the Tally Software just like Product or Software box but has in house competence to fully understand the complexities of client business environment and suitably customize Tally to adapt to this environment. Gseven has bundled together several positive changes in the tally it made for itsclient into a ERP+ module which it is selling at a nominal price to clients and adding substantial value addition to existing Tally. The company has been alloted IT plot in upcoming IT& Education hub near Delhi Border at Kundli, Sonepat. Company plans to set up BPO for providing accounting software services in Tally ERP to foreign clients. Also company intends to expand its operation base in other locations in NCR Region. Gseven computer business pvt ltd provides packaged business accounting solutions for small and medium enterprises in India and internationally. The company offers retail solutions suite that consists of Shoper POS for retail outlets and Shoper HO for retail chains that require central control for various connected outlets, and caters to various aspects of managing a retail business, with features that span billing, customer relationship management, inventory management, pricing, barcode generation, and printing. It also provides enterprise solutions, such as TallyAscent, an enterprise resource planning solution that follows iterative implementation for enterprises that are looking for business defined controls in system; and business accounting solutions, including Tally, which offers integrated business accounting and inventory management solutions for various organizations. The company was formerly known as Peutronics Pvt., Ltd. and changed its name to Tally Solutions Pvt. Ltd. in 1988. Tally Solutions Pvt. Ltd. was founded in 1986 and is based in Bangalore, India 202, Gupta tower comm. Complex,Azadpur Dlehi 33 India Phn. 47612345 (100 lines)

Fax. 32898926,32898927 Tally powers 95% of businesses in India. A pioneering company, Tally was the first to introduce codeless software, a natural language interface, concurrent multilingual capabilities, and path-breaking remote functionality. In terms of services, this technology giant was the first to launch free service, while dramatic breakaway commercial terms including free upgrades and no charge per seat transformed the ownership experience. Its strong principle right from the early years to reach customers through a dedicated partner network has resulted in a robust partner system. Over two decades of technological innovation and relentless perfection cannot but show. Tally products are transforming businesses across industry in over 94 countries. More than half a million business users are testament to its product philosophy ...defined by the 'Power of Simplicity'.

SWOT ANALYSIS

STRENGTHS

WEAKNESS

Brand Recognition/ Brand Equity Product Diversity Positive History & Outlook Financial Position Growing retail market Brand conscious Increasing number of TALLY partner

Department Store Dependence Manufacture Dependence Currency Fluctuations Licensee Dependence Predominance of unorganized sector

OPPURTUNITIES

THREATS

Technology Association with prestigious events Positive outlook for internet and catalogue shopping Increasing demand for luxury brands from the middle class

Intense Competition Counterfeit Goods Increased competition in the domestic markets Cheaper imports Inflation Changing Governments policy on FDI

SALES AND PROMOTION

Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include:

contests point of purchase displays rebate (marketing) free travel, such as free flights

Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many.

Consumer sales promotion techniques

Price deal: A temporary reduction in the price, such as happy hour Loyal Reward Program: Consumers collect points, miles, or credits for purchases and redeem them for rewards. Two famous examples are Pepsi Stuff and AAdvantage. Cents-off deal: Offers a brand at a lower price. Price reduction may be a percentage marked on the package. Price-pack deal: The packaging offers a consumer a certain percentage more of the product for the same price (for example, 25 percent extra). Coupons: coupons have become a standard mechanism for sales promotions. Loss leader: the price of a popular product is temporarily reduced in order to stimulate other profitable sales Free-standing insert (FSI): A coupon booklet is inserted into the local newspaper for delivery. On-shelf couponing: Coupons are present at the shelf where the product is available. Checkout dispensers: On checkout the customer is given a coupon based on products purchased. On-line couponing: Coupons are available on line. Consumers print them out and take them to the store.

Mobile couponing: Coupons are available on a mobile phone. Consumers show the offer on a mobile phone to a salesperson for redemption. Online interactive promotion game: Consumers play an interactive game associated with the promoted product. See an example of the Interactive Internet Ad for tomato ketchup.

Example Ad For Online Games 7'UP Dancing Allu Arjun.

Rebates: Consumers are offered money back if the receipt and barcode are mailed to the producer. Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product. Point-of-sale displays:o Aisle interrupter: A sign that juts into the aisle from the shelf. o Dangler: A sign that sways when a consumer walks by it. o Dump bin: A bin full of products dumped inside. o Glorifier: A small stage that elevates a product above other products. o Wobbler: A sign that jiggles. o Lipstick Board: A board on which messages are written in crayon. o Necker: A coupon placed on the 'neck' of a bottle. o YES unit: "your extra salesperson" is a pull-out fact sheet. Kids eat free specials: Offers a discount on the total dining bill by offering 1 free kids meal with each regular meal purchased.

Trade sales promotion techniques

Trade allowances: short term incentive offered to induce a retailer to stock up on a product. Dealer loader: An incentive given to induce a retailer to purchase and display a product. Trade contest: A contest to reward retailers that sell the most product. Point-of-purchase displays: Extra sales tools given to retailers to boost sales. Training programs: dealer employees are trained in selling the product. Push money: also known as "spiffs". An extra commission paid to retail employees to push products.

Trade discounts (also called functional discounts): These are payments to distribution channel members for performing some function .

Political issues

Sales promotions have traditionally been heavily regulated in many advanced industrial nations, with the notable exception of the United States. For example, the United Kingdom formerly operated under a resale price maintenance regime in which manufacturers could legally dictate the minimum resale price for virtually all goods; this practice was abolished in 1964.[1] Most European countries also have controls on the scheduling and permissible types of sales promotions, as they are regarded in those countries as bordering upon unfair business practices. Germany is notorious for having the most strict regulations. Famous examples include the car wash that was barred from giving free car washes to regular customers and a baker who could not give a free cloth bag to customers who bought more than 10 rolls.[2]

RESEARCH METHODOLOGY

1. Primary Sources: Group discussions and Brainstorming sessions

Questionnaire

Interaction with sales staff of Gseven tally solutions.

2. Secondary Sources: Internet

Books & Journals

Research can be defined as a careful investigation or inquiry especially through search for new facts in any branch of knowledge. Redman and Mory defines research as a systematized effort to gain new knowledge. Marketing research

Marketing research is the systematic gathering, recording and analysis of data about marketing problems to facilitate decision-making. Marketing research is the systematic design, collection, analysis and reporting of data and finding relevant to a specific marketing situation facing the company. Type of Market Research

Marketing research is now placed under the control of some staff executive to provide adequate information to the line of management. In these days of specialization, various types of marketing research are adopted. There are five major types of marketing research with several sub types. 1. 2. 3. 4. 5. Marketing performance research Product research Promotion research Distribution research Pricing research

Methods of data collection

The key for useful systems is the selection of the method for collecting data and linking it to analysis and decision issue of the action to be taken. The accuracy of the collected data is of great importance for drawing correct and valid conclusions from the detailed investigations. There are two types of data primary and secondary.

1.

Primary data: - The primary data are those which are collected
a fresh and for the first time and thus happen to be original in character. There are several methods of collecting primary data, particularly in survey and descriptive researches.

I have used interview and questionnaire method research.

Some advantages of questionnaires: The responses are gathered in a standardised way, so questionnaires are more objective. Generally it is relatively quick to collect information using a questionnaire. However in some situations they can take a long time not only to design but also to apply and analyse . Potentially information can be collected from a large portion of a group. This potential is not often realised, as returns from questionnaires are usually low. However return rates can be dramatically improved if the questionnaire is delivered and responded to in class time.

2. Secondary data: - Secondary data are used means that are already available i.e. they refer to the data which have already been collected and analyzed by someone else and which have already been passed through the statistical process. Secondary data may either be published data or unpublished data.

PLACE: DELHI &NCR SAMPLE SIZE: 50 dealers

METHODOLOGY: The data collected by two methods. I. II. Primary data collection. Secondary data collection. In primary data collection, we have data collect from the personal contact, interview, schedules and questionnaire. In secondary data, the data are also available and we have observed through net and company.

TO ATTN.TO Phone No. Email DATE PAGES

Ratna Sagar Pvt. Ltd. Mr. Gautam / Mr.Narender 011-47038000 nsharma@ratnasagar.com March 22,2007 One

Dear Sir, This is in reference to our discussion with Mr. Gautam and Mr. Narender regarding Tally we would like to quote our best rates for the same. We are pleased to submit our offer for the same for your kind consideration & ready Sr. No. Particulars 01. . GSeven Tally+ 2250/- per serial no. VAT @ 4% The price mentioned above is including tax. The above offer includes: One Year Telephonic/fax/e-mail support will be provided as and when required by you for all Tally related problems.

Amount

6,750/270/Rs. 7020/-

Terms & Conditions: Payment : 100% advance in favor of Gseven computer business (P) Ltd. ASC Period : NA Validity : Offer valid up March 29, 2007. Assuring you our best of co-operation at all times. Thanking you
For Gseven Computer Business (P) Ltd. Authorized Signatory

Questionnaire Analysis for Client response.

Introduction:
The analysis has been done based upon the responses to the different questions by the client. The Data has been taken into account both individually and comprehensively to arrive at a conclusive result. Ideally this sort of result should not have more than 5% deviation between the comparisons, which holds true for this analysis. Here the variance is not even 0.1%. The analysis gives us a picture of what the client expects from a conveyance provider vis--vis their own requirements. The result is not much different in terms of what they want from a conveyance provider and their own requirements. This is interesting as we have an analysis, which is both comprehensive as well as simplified as it can be broken down even further, and still give us the same result.

1. Comprehensive Analysis (Holistic View) Analysis: - Here we had six categories, which the client had to choose from for the above question. We took a mean for each category for the first 3 Responses i.e. Response 1, Response 2, Response 3. We left out the other two responses as we were looking forward to an analysis to find the best positive results from among the positive results. This gave us the analysis with respect to each question where we had the complete data.

2. Individual Analysis (Breakdown Analysis) Here we had five different Responses for each Category. We took the first

response i.e. Response 1 for each question covering different categories. This way we were able to view the individual preference of clients for the different categories and then compare it with the result, which we had obtained with the Comprehensive Analysis. If the same study is carried out for the different responses individually we would be getting the same results. This gives us an option to value our analysis across the entire population as well as the individual client preference.

3.

Data Filtration

We have not taken into account the last two responses i.e. Response 4 and Response 5. This has been done keeping in mind that we need the best responses so that we are able to delight the customers. This data would have turned the results as the mean then would be on the lower side and the difference between two categories would have been blurred.

Conclusion The conclusion throws up a very stable response by the clients. There is no variance in their collective response as well as their individual preference with each category. The common concern with them has been speedy completions and effective communication. The means of communication again are typically where its instant and there is no delay in communication. Effective communication helps in speedy communication. The clients are unhappy with those conveyance providers who are not able to communicate effectively and hence a late

completion.

Client Satisfaction is Lawcomms business

QUESTIONNAIRE

1 .PERSONAL DETAILS. A) NAME: B) COMPANY NAME C) DESIGNATION D) CONTACT NO. E) EMAIL ID:

2. HOW DO YOU GO ABOUT CALCULATING AND EVALUATING COMPANYS ACCOUNTS AT PRESENT?

3. HOW OFTEN DO YOU CALCULATE THE ACCOUNTS OF YOUR COMPANY? A) MONTHLY B) HALF YEARLY C) YEARLY

4. DO YOU FIND CALCULTION OF COMPANYS ACCOUNTS A COMPLEX AND TIME CONSUMING WORK? A)YES B)NO

5.IS IT DIFFICULT TO MAINTAIN A RECORD OF COMPANYS ACCOUNTS? A)YES B)NO

6. HOW DO YOU GO ABOUT RECRUITMENT PROCESS IN YOUR COMPANY?

7.DO YOU FIND THE RECRUITMENT PROCESS A COMPLEX AND TIME CONSUMING WORK? A)YES B)NO

DATA PRESENATION AND ANALYSIS

Tally- power of simplicity

Tally continues to be a popular purchase. In a recent PriceGrabber.com survey of 3,309 respondents, 52 percent say they have purchased a tally ERP 9 for themselves or someone else in the last 12 months. Hands down, the leading contender in the tally software, many companies are with 45 percent of those surveyed saying they intend to purchase the accounting over the latest feature like remote added and Net facility. With the holiday right around the corner, 37 percent of those surveyed say they plan to purchase a tally ERP 9 and any more customization. Consumer Trends Online Web sites, including blogs, and recommendations from family or friends are the top two sources survey respondents utilize before

deciding to purchase tally software. A decreasing trend in other accounting software prices drives consumers to buy. Console prices are decreasing, but seventy-one percent of online shoppers are still spending more than 50 dollars on tally software. Survey results reveal tally is leading manufacturer in both accounting and other customization that are required. Thirty-one percent say tally 9 is the accounting software while 38 percent says they offer the best tally 9 with ERP features.

HOW DO YOU GO ABOUT RECRUITMENT PROCESS IN YOUR COMPANY?

28%

16%

official

Tally ERP 9

websites
3% calling

22%

31% From tally site

HOW DO YOU GO ABOUT CALCULATING AND EVALUATING COMPANYS ACCOUNTS AT PRESENT?

14% 24%

MANAUL TALLY ERP 9

2% 40% 20%

BUSY NO ACCOUNT TALLY 7.2

Competitors face massive opposition when up against BUSY software. Thirty-one percent of survey respondents say Nintendo supports the tally 9 as the best software. Demand for tally 7.2 to tally 9 by 45 percent. Charted accountant appeal to consumers interested in tally erp 9 to name a few of latest features. Demand for Microsoft with different version of spped is still very strong. Consumer demand for Xbox 360, Xbox and supporting softwares and accessories show a slightly greater volume of consumer interest overall. However, in November 2007 compared to the same period last year Microsofts consoles have decreased in demand by 15 percent.

Demand for tally ERP 9

Business firm

C. A

Nov-09 Nov-10 TALLY ERP 9

Nov-09 TALLY

Nov-10 9

Nov -09 Nov -10 TALLY 7.2

The majority of online consumers are looking to purchase low price range tally software priced between RS 6000 and Rs.10000. Of the top 20 ranked tally erp 9 and auditor (based on merchant referrals), the majority (55 percent) are low price range ($100-$300) tally software, with an average price point of $168.

Good accounting softwarer selection remains a key factor in any business firm. Twenty- six percent say that software selection is the attribute of most importance when deciding to purchase tally software.

W hich attribute is of m ost im porta nce w he n looking for a accounting software?

30%
26%

20% 10%

24 % 22%

23%

5% 0% Tally ERP 9 Tally 7.2 Busy accounatant other

Forty-two percent of female respondents say these tally software interest them the most, while 31 percent of male respondents say first-person tally 7.2 software interest them the most. Overall, 29 percent of survey respondents most enjoy accounting.

50% 40% 30%

Overall

20%

Male Female

10%

How much is too much when it comes to tallt ERP 9. According to online shoppers, 65 percent say that accounting more than 10 hours of data of daily basis and weekly is considered excessive to them. Eighty-five percent of female respondents, and 63 percent of male respondents, say that accounting more than 10 hours of data of daily and weekly is considered excessive to them. Consumers may change their minds as tally 9 manufacturers begin for exercise.

How m any hours of accounting tallyper w eek is excessive to m en?

19%

13%

Less than 5 hours 5 - 9 hours

10 -14 hours 17% 24% 15 - 19 hours

27%

M ore than 20 hours

How m any hours of accounting tally per w eek is unhealthy or excessive to w om en?

Les s than 5 hours

19% 8%

5 - 9 hours
24%

10 -14 hours 15 - 19 hours

17%

32%

More than 20 hours

Notes from the Green: How to Green Your accounting power

1. Be Efficient

Gaming apparatus televisions, speakers, DVD players, high definition projectors, and computers consume a huge amount of energy, 25 percent of household electricity to be exact.1 Although today's home electronics are far more efficient than their older siblings, Americans continue to consume a massive amount of power through poorly designed electronics. The next time you purchase an electronic you will use for gaming, make sure it is Energy Star certified. Energy Star is a joint program of the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Energy that identifies and promotes energy efficient products. Those products carrying the Energy Star symbol are better not only for the environment, but also your electricity bill and wallet. Online retailers are making it easier to identify which products are Energy Star Compliant. For example, at PriceGrabber, there is a filter option that allows the user to display only products that are compliant. Twenty-three percent of LCD and plasma screen televisions and 13 percent of desktop computers listed on PriceGrabber.com are energy star compliant. 2. Power Down Many anxious gamers leave their computers on standby 24-7, thus using power round the clock. A great way to green your electronics is to simply turn them off when they are not in use. If you would rather not spend your gaming time constantly plugging and unplugging your chargers, a simple power bar, or surge protector, does the trick by turning everything off with a simple tap of your foot or finger. 2. 3. Recharge If you are using handheld gaming devices, make sure you power them with rechargeable batteries. Of the 15 billion batteries produced and sold each year, most of them are disposable and only a small percentage of these are recycled. The fastest battery chargers revive AAs in as little as 15 minutes, and pay for themselves after just a few uses. Visit the Rechargeable Battery Corporation (www.rbrc.org) for a rechargeable battery drop-off location near you.

37

Disclaimer The information, data trends and analysis in this report were prepared by PriceGrabber.com. The primary data included in this report are results from the Pre-Holiday Survey and Market Reporter. The survey was conducted from November 28 to December 6, 2007, with 3,309 respondents. The Notes from the Green was compiled by Olivia Zaleski, expert green consultant and PriceGrabber.com blogger. The confidence interval for all results is 95 percent with a margin error of approximately +/-3 percentage points for the entire sample. This report may not be reproduced, distributed or published by any person for any purpose without PriceGrabber.coms prior written consent. Please cite source when quoting. Source: PriceGrabber.com For supporting data and information on the Consumer Behavior Report, to schedule phone interviews, or for journalists who would like to request a custom survey for their needs, please contact Sara Rodriguez at (310) 954.1040 ext 282 or sara@pricegrabber.com.

38

CONCLUSION OF ANALYSIS
The project which defines and elaborates the Marketing Principles adopted by GSeven computer business was enlightening for us. It enabled us to practically apply all the lessons learned which led to the clear understanding of concepts and ideas in depth. It also encouraged us to use and apply our analytical, logical and innovative skills. The report summarizes the basic marketing tools like 4 Ps strategies and environmental scan among other mappings and competitors study for a brand like tally soltions. The reason for phenomenal success of GSeven computer business can be very well be justified though the techniques stated in the project. We also identified importance of using the right type of strategy for the product as it is the backbone of the brand. In the project we have considered only the apparel and high end products of the brand and have not taken the mass market sub brands of GSeven computer business pvt ltd into account.

Recommendations of analysis :
39

We recommend this project to accounting industry specially GSeven computer tally solutions, if applicable in low income shopkeeperr. The industry will benefit because of the detailed analysis and research done on the parameters such as Environmental scanning, 4 P strategy, Branding and Differentiation strategy amongst others considered for marketing a brand. This report will benefit
o o o o o

Students looking for a case study on marketing a brand Sales Executives Marketing Executives Apparel Companies entering Indian retail Sector Researchers studying the Indian retail market

We sincerely hope that they will need to search no further after referencing to our report.

OBJECTIVES :
40

To ensure adequate return on the capital employed and maintain a reasonable annual dividend on equity capital.

To ensure maximum economy in expenditure. To manage and operate all facilities in an efficient manner so as to generate adequate internal resources to meet revenue cost and requirements for project investment, without budgetary support.

To develop long-term corporate plans to provide for adequate growth of the Corporations business.

To reduce the cost of production of petroleum products by means of systematic cost control measures and thereby sustain market leadership through cost competitiveness.

To complete all planned projects within the scheduled time and approved cost.

OBLIGATIONS :
41

Towards customers and dealers: - To provide prompt, courteous and efficient service and quality products at competitive prices.

Towards suppliers: - To ensure prompt dealings with integrity, impartiality and courtesy and help promote ancillary industries.

Towards employees: - To develop their capabilities and facilitate their advancement through appropriate training and career planning. To have fair dealings with recognized representatives of employees in pursuance of healthy industrial relations practices and sound personnel policies.

Towards

community:

To

develop

techno-economically

viable

and

environment-friendly products. To maintain the highest standards in respect of safety, environment protection and occupational health at all production units.

Towards Defence Services:- To maintain adequate supplies to Defense and other Para-military services during normal as well as emergency situations.

MARKET POSITIONING STRATEGY :

42

Market positioning is the act of designing the companys offering and image to occupy a distinctive place in the mind of the target market. The end result of positioning is the successful creation of a customer focused value proposition, a logical reason as to why the consumer should buy the product. Gseven computer business pvt ltd is one of first multi tally partner (MTP) who attained high position in very short period. The Company combines its consumer insight and design, marketing, and brand equity to offer broad lifestyle product collections. As tally accounting is entering the Indian retail market targeting the very rich our focus is on capturing that segment of the market. This segment of the market is influenced and is well aware of the attributes of the brand. Hence it will maintain its classic IT image which will be easily adapted. However it will also tap the consuming class by adding its name in their wishful list. These are the potential customers. Hence it will create the image of being elite and sophisticated by promoting it through selective media.

43

DIFFERENTIATION STRATEGY :

Product differentiation

Form GSeven computer business is a leader in the support, customization and distribution of tally software products in three categories: single user, multi user and charted accountant edition. For more than 40 years, the Company's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names,TALLY-POWER OF SIMPLICITY , constitute one of the world's most widely recognized families of consumer brands.

Features For GSeven tally solutions, accounting is something that lasts for more than one season. It is this timelessness, abetted by inspirations deep in the soil of past that distinguishes his work. It is not just about fashion but a class, a lifestyle which every one dreams.

Performance quality

Conformance quality Durability The products offered by GSeven computer business are of top quality & created to last for a very long time and have licensed legally. These products are usually made with very fine features. Stitched with best machines by skilled operators & finished to perfection.

Reliability GSeven tally solutions have takes pride in itself as being one of the most reliable brands in the market. Their Returns & Refunds policy enables a consumer to return any faulty merchandise by tally solutions within 60 days after purchase as long as the merchandise doesnt looks in a used condition.

Design

Service Differentiation 44

Ordering ease Stores: GSeven computer tally solution have more than 1000 tally partner all over the India exclusive outlets & is available at 10,800 locations. E-Commerce: In 2002, GSeven tally jumped the ever growing E-Commerce bandwagon & launched WWW.TALLYSOLUTIONS.COM to give their customers the ease to order the articles from the comfort of their homes. Tally is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way within NCR. The apparel maker will begin placing special codes in print ads, mailings and store windows along with its sponsorship of the U.S.

Delivery GSeven tally provides free home delivery of your purchase if your bill amounts to more than USD 150. They also provide free of charge, gift packing service & many other articles.

Installation Tally is installed from licensed serial number.

Customer consulting GSeven computer business has an exclusive service called Power Of Simplicity also known asPOS. Under this service a customer can create their own Customized geatures by choosing their requirement queries. In the end a customer gets an absolute customized made according to their taste. GSeven computer business also has a Customer Feedback log book at their stores besides taking feedback on net if someone wishes to drop a line.

After sales service A customer can get their tally extra by very less charges from many selected outlets after their purchase (on full price). Tally solutions has a website with a contact us column in which customer can mail a customer care executive if he need some information which he/she is unable to find. It has a dedicated toll free helpline to help customers if they need any information regarding the fabric contents, was care instructions for their tally or for any other information. Any defected garment can be mailed back to their warehouse or be returned to any of their outlets within 60 days of purchase.

Personnel differentiation

45

GSeven computer business gains a strong competitive advantage because of extremely well trained staff and its people, the same level is maintained. The sales staff and the managers are given training for one month and are made to imbibe following qualities:

Competence- They have through knowledge of the tally softwares and are highly skilled Courtesy- They are taught to be friendly respectful and courteous. Credibility- The staff is trustworthy and any found item is immediately taken care of by the lost and found section. Reliability -They perform the service consistently. Responsiveness- they are prompt in the service to consumers and each customer is entertained. Communication they make an effort to understand the consumer and communicate clearly.

Image differentiation

Image GSeven computer business is one of the world's premier brands, universally recognized and associated with distinct design, luxury and quality. Their integrated approach to advertising and marketing uniquely showcases the world of tally solutions.

Voucher type wise security Give saperate permission for the operator to enter the specific type of vouchers. Address Book Get automatically generated address book of your debtors/creditors.

Invoice Customization User can design his invoice by their own 46

1. Terms and Conditions Now add n Number of terms and conditions defined by your own 2. Message printing on invoice. Send message to your customers through your invoice. 3. Additional Description in Account invoice It helps the user to enter the description on the account invoice / service invoice under the account invoice. 4. Different Printer for different invoice Print the invoices on the different printers. No need to change the printer each and every time while taking the printout. 5. Different sizes for different invoices Set the invoice size for each invoice format. (Tax invoice / Retail invoice). 6. Different invoice format for different invoices Set the invoice format as you require. i.e., Plain Paper / Preprinted or simple invoice / export invoice. Pay-In-Slip Printing Now, print pay-in-slips from your tally. Cheque Details View cheque details in your bank ledgers. E.g: cheque No, cheque date, bank Name. Commission/Brokerage - Now, tally will automatically calculate and post the commission for a broker related to the sales entry done by the user. Running Balance - Instant closing balance column in ledgers. Standard Narrations in invoice Save the data entry while making the voucher by using predefined narrations. Payment Advice Now, print covering letters during the bank payments. Party Ledger Reconciliation Now, keep your partys ledger account reconciled with the help of this feature. Tax Inclusive Rates in invoicing User can enter the tax inclusive price and tally will automatically bifurcates the sales amount and the vat amount. It saves the manual calculation. Free Quantity Statement You can have the number of quantity received / given to the customers / suppliers. Permit / Form No Support Print the permit number on the invoice and also have the permit no column in the sales register. Voucher configuration / options 1. In journal, credit entries can be done first. 2. Filter the stock item batch list which does not have closing balance. 3. Day book showing daily cash and bank balances.

FINDING :
47

Features of GSeven Tally+ Module Controls & Securities : 1. Voucher Type Security This feature allows an administrator to set the access to specific vouchers for operator level users. This feature also allows us to set different back days for different type of vouchers. 2. Group Security This feature allows an administrator to restrict specific account group for particular users. 3. Voucher Approval Control This feature allows an administrator to stop direct punching of vouchers without an approval by authorised user. The voucher will remain optional unless approved the voucher is approved by an administrator. 4. Control on Overdue Party Outstanding This feature will stop invoicing if the overdue bills are pending in account of a party. 5. Control Negative Cash This feature will stop entries in case cash is not available. 6. Negative Stock This feature will stop all outward entries if stock is not available. 7. Control quantities against Orders This feature will control the quantities if the entered value is greater then ordered quantities or will not allow a user to pass a purchase / sales entry if purchase / sales order does not present. 8. Control on TIN Number This feature will stop entries of tax invoices if TIN number is not entered in party ledger. Vouchers & Invoicing : 1. Invoicing through Tax Inclusive Rates This feature automatically generate basic rate (i.e. rate before tax) by doing backward calculations with the tax inclusive rate entered by a user. 2. Customise Invoice This feature enables the user to customise his invoice by changing the titles of the despatch and supplementary details fields. 3. Terms & Conditions on invoice This feature allows a user to set terms & conditions on his invoice. A user can set different terms & conditions for different types of invoices like Tax / Retail / Challan etc. 4. Print Party contact details on invoice This feature prints the contact details entered in the ledger of party on invoice. 5. Multiple State Invoicing This feature is useful for the customers having multiple registrations of Sales Tax / TIN numbers in different states. With the help of this feature, a user can use multiple voucher types to set registered company address and Tin number of the respective state. During the printing, tally will pick up the company address and tin number from the respective voucher type. 6. Print Stock journal as Challan This feature allows a user to print challan format on entering godown transfer stock journal voucher.

48

7. Voucher Salutations This feature allows a user to customise and add 6 number of user defined signature fields to move vouchers on multiple signing stages like checked by, approved by, received by etc. 8. Voucher Type wise Printing Configuration This feature allows a user to set few printing configurations (F12 Configurations) voucher type wise like Printer on which output will come, PrePrinted/Plain Paper, Print Format (Neat Mode / Dot Matriz Mode), Print in Simple format (Yes/No) to print both formats of invoice on different voucher types, Height Width and spacing for invoicing & vouchers, etc. Banking : 1. Cheque Details in Vouchers This feature provides saperate fields for cheque details like Cheque No , date etc. Also, there is an option to add columns of the same fields into bank ledgers. 2. Bank Pay in Slip Printing This feature will allow an user to print bank pay in slip throhgh receipt vouchers entered by him. Also, a user can generate different type of pay in slips like Local Cheques, Outstation Cheques etc. 3. Payment Advice / Covering Letter Printing with cheques This feature prints an advice on payments being made through cheques. A user just has to pass a payment voucher and select the bills. This feature automatically pkcks the data for the respective bill and prints the columns like Bill No, Bill Date, Bill Amount, TDS Amount, Other Deductions and Paid Amount. A user can customise the advice on his own according to the stationery provided by his bank. 4. Multiple Cheque Printing With the help of this feature, a user can print number of cheques in one go like multi-account printing option available in tally.

Other Features : 1. Contact Book This feature automatically generates a contact book for debtors and creditors. This feature adds few more fields I nledger like mobile number, area, type etc. The user can customise his contact by manually selecting the columns required. A User can also filter the contact list as required. 2. Standard Narrations This feature allows a user to create masters of narration for different voucher types. A List of narration will be displayed during voucher entry for respective voucher type. Also, a user can set keywords for narrations as required. During the voucher entry, on press of such keywords, tally automatically pick up the respective narration and avoid re typing of the narrations. 3. Inventory Details in Party Ledgers This features enables a user to print the details of stock billed with respective invoice entry in party ledgers. 4. Party Ledger Reconciliation As a feature available to reconcile banks in default tally, This feature allows a user to reconcile his debtors and creditors ledgers with the same process as a bank is being reconciled. 5. Runing Balance This feature adds a column of running balance (balance after each entry) in ledgers. 49

6. Cash bank balance in Day Book This features adds the closing balance details of bank and cash at the bottom of day book. 7. Cost Centre Details in Trial Balance This feature adds an option for a user to explode the details of cost centre breakup for respective ledgers. 8. Despatch Register This feature prepares a register to get the details of despatch or supplementary details entered in invoice or delivery Note. 9. Ledger vs Cost Centre Analysis A one screen columnar report for ledger wise cost centre details. 10. Free Quantity Statement A report to display the quantities supplied with an invoice. This report is prepared on the basis of tallys actual & billed feature available by default.

Approved:
Voucher No. 436536477 486536481 436536612 486536418 416534400 426536496 466534530 456534414 486534222 476536617 456536475 426536613 486536616 466536618 416536614 TallySerial 763046163 783046161 733049001 793046151 773046144 793046142 743046165 783046206 733051935 723046158 753046164 753046155 733046157 783046152 743046156 Clamed Product Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Gold South Asia Edition pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Tally 9 Silver South Asia Edition Pack Claim Product Type NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW NEW

Features of Tally
50

Tally 9.0
1. 2. 3. 4. 5. 6. 7. 8. Dealer Excise Service Tax VAT- Value Added Tax F.B.T.- Fin Benefit Tax T.D.S.-Tax deduction Sources T.C.S. Tax Collection Sources Payroll Posh Invoice 1. 2. 3. 4.

Tally 7.2
Service Tax VAT- Value added Tax TDS-Tax Deduction Sources T.C.S- Tax Collection Sources

Get More From Your Tally PRESENTING GSeven Tally+ (A add-on Moduole for Tally 7.2 / 9)

Features
Voucher Type Security Voucher Approval Controls Payment Advice with complete TDS & Work Contract Details Bank Pay-In-Slip Printing Multiple Cheque Printing Standard Narrations Brokerage Calculation Party Ledger Reconsilation Inventory Details in Ledgers Address Book Running Balance in Ledgers Tax Inclusive Rate Invoicing Terms & Conditions on Invoice Self Defined Invoice Customisation Voucher Type Wise Printing Configuration Ledger vs Cost Centre Analysis Despatch Register Daily Cash Bank Balance in Day Book

Other Services We can Offer

Any Other Customisations related to invoicing, Reports, Security, MiS, Manufacturing & Job Costing, Vertical Sector Requirements, etc. Connect your multiple branches by using a normal boradband connection and access your branch data in your head office Buty Tally or Upgrade your Existing version of Tally to Tally9 Data Transfer to tally from any other software such as BUSY or any other customised softwares

About Us
We are Authorised Direct Channel Partners of Tally from Last 3 years. We have specialisation in tally Customisations, branch connectivity and Implementations. We have around 5000 satisfied customer across northern India. We have implemented more then 400 Successful Customisations in Tally software.

Contact Us
51

GSeven Computer Business Private Limited

North : 202, Gupta Towers, Commercial Complex, Delhi 110033 South : 1513, Wazir Nagar, Bhisham Pitamah Marg, South Ex. Delhi Gurgaon : 302P, Sector 22, Gurgaon Phone : 011-42898926, 42898927, 27681847, 32942626, 9311321322 Mobile : 9350321322 Email : contact@gseven.in Support : support@gseven.in Website : www.gseven.in

ERP.Plus is an add-on module which will enhance existing Tally.ERP9 software by adding more than 75 features which are required by most of the business organizations. This module contains features related to Controls & Securities, Banking, Invoicing, MIS and many other features which will help a customer to use the software more extensively.

Features
Automatic Emailing / Email After Save. Auto Email outstandings in one go. Advanced Contact Management Party Ledger Reconciliation Pre-Defined Narrations Recycle Bin Auto Backup Assisted Manual Voucher Numbering Track Voucher Alteration History Backup/Restore Security Voucher Approval Control Group Securities Godown Security Cost Centre Security Voucher Type Securities Force Transactions on System Date Alert on Party Bills Overdue Stop invoicing on Party Bills Overdue Restitution of Party's Billing & Payments Control Quantities against Orders Control Rates against orders Stop Printing without saving of Vouchers Stop Inward & Outward Entries without Inventory Stop Tax Invoice entries without TIN Number Disable Delete Command (Alt + D) Disable Cancel Command (Alt + X) Disable Selection of On Account in vouchers. Show Alerts on Negative Cash Stop Entries on Negative Cash Show Alerts on Negative Stock Stop Entries on Negative Stock Alerts If Ledger Amount Limits Exceeds Stop Entries If Ledger Limits Exceeds Cheque Details in Vouchers Automatic Cheque Number Generation Use Masters of Banks Payment Advice Printing Pay-in-Slip Printing Cheque Book Register Use Party Masters for Cheques Use Account Payee as option Multi Cheque Printing Voucher Type Wise Printing Configuration Use Personalized Invoice. Supplementary Details in Party Ledger Use Voucher Salutations Print Stock Journal as Challan. Cash Bank Balance in Day Book Inventory Details in Party Ledgers Running Balance in Ledger Accounts Multi Line Description for Stock Items Cost Centre Details in Trial Balance Hide Zero Balance Batches Print Horizontal Gridlines in reports Print User Name on Reports & Invoices Enhanced Bill Pending Reports Enhanced Order Reports Ledger vs Cost Centre Analysis Cost Centre wise Profit & Loss A/c

52

Print Terms & Conditions on invoice Show Party Contact Details on Invoice Stock Groupwise Invoice Printing Tax Inclusive Rates on invoice Auto Party Stock Item Last Rates Multiple State Invoicing Allow Multiple Sites for Party Ledgers

Cost Centre - Item Movement Analysis Monthly Agewise Outstanding Bill Details in Group Outstanding Sales & Collection Statement Despatch Register Free Quantity Report Stock Sales Register Party Stock Item Columnar Report Item Wise Rate Analysis Report

Other Services We Offer

Any Other Customizations related to invoicing, Reports, Security, MiS, Manufacturing & Job Costing, Vertical Sector Requirements, etc. Connect your multiple branches by using a normal broadband connection and access your branch data in your head office Buy Tally or Upgrade your Existing version of Tally to the latest version. Data Transfer to tally from any other software such as Excel, Access, etc.

About Us
We are Authorized Master Tally Partners of Tally from Last 6 years. We have specialization in tally Customizations, branch connectivity and Implementations. We have more then 5000 satisfied customer across northern India. We have implemented more then 1000 Successful Customizations in Tally software.

Contact Us
GSeven Computer Business Private Limited
North : 202, Gupta Towers, Commercial Complex, Delhi 110033 South : 1513, Wazir Nagar, Bhisham Pitamah Marg, South Ex. Delhi Gurgaon : 302P, Sector 22, Gurgaon Phone : 011-47612345 (100 Lines), , 9350321322 Email : contact@gseven.in Website : www.gseven.in

53

Get more from your Tally

Introducing

GSeven Tally+
(A module for Tally 7.2
Just for

Rs. 1,800/Features: Voucher type wise security Give saperate permission for the operator to enter the specific type of vouchers. Address Book Get automatically generated address book of your debtors/creditors. Invoice Customization User can design his invoice by their own 7. Terms and Conditions Now add n Number of terms and conditions defined by your own 8. Message printing on invoice. Send message to your customers through your invoice. 9. Additional Description in Account invoice It helps the user to enter the description on the account invoice / service invoice under the account invoice. 10. Different Printer for different invoice Print the invoices on the different printers. No need to change the printer each and every time while taking the printout. 11. Different sizes for different invoices Set the invoice size for each invoice format. (Tax invoice / Retail invoice). 12. Different invoice format for different invoices Set the invoice format as you require. i.e., Plain Paper / Preprinted or simple invoice / export invoice. Pay-In-Slip Printing Now, print pay-in-slips from your tally. Cheque Details View cheque details in your bank ledgers. E.g: cheque No, cheque date, bank Name. Commission/Brokerage - Now, tally will automatically calculate and post the commission for a broker related to the sales entry done by the user. Running Balance - Instant closing balance column in ledgers.

54

Standard Narrations in invoice Save the data entry while making the voucher by using predefined narrations. Payment Advice Now, print covering letters during the bank payments. Party Ledger Reconciliation Now, keep your partys ledger account reconciled with the help of this feature. Tax Inclusive Rates in invoicing User can enter the tax inclusive price and tally will automatically bifurcates the sales amount and the vat amount. It saves the manual calculation. Free Quantity Statement You can have the number of quantity received / given to the customers / suppliers. Permit / Form No Support Print the permit number on the invoice and also have the permit no column in the sales register. Voucher configuration / options 4. In journal, credit entries can be done first. 5. Filter the stock item batch list which does not have closing balance. 6. Day book showing daily cash and bank balances.

PREMIUM FEATURE OF GSEVEN TALLY+

VOUCHER TYPE SECURITY Owners can permit an operator to enter specific type of voucher. USER DESIGNED INVOICE Add additional term & condition, messages, additional description defines different size & printer for different type of invoices. PAY-IN-SLIP Auto generated Pay-in-Slip for depositing cheques/Cash. RUNNING BALANCE Data wise closing balance column in ledgers. USEREFINED NARRATIONS IN VOUCHERS Predefine narrations for use while making voucher entry. AUTOGENERATED PAYMENT ADVICE 55

Print auto generated covering letters with bill wise details while making Cheque payment. PARTY LEDGER RECONCILIATION Keep our Party Ledger reconiled like bank Statement Reconliation. TAX INCLUSIVE RATES IN INVOICING Auto bifurcation of Sale Amount and Vat Amount on entering Tax Inclusive Price. STATEMENT FOR ITEM RECEIVED FREE OF COST Print statement showing free items received and issued ADDITIONAL INFORMATION IN DAY BOOK Cash and book balance shown in the Day Book itself. ADDRESS BOOK Auto generated Address book with supplier and customer.

VOUCHERS AND INVOICINGS : 1. Invoicing through Tax Inclusive Rates This feature automatically generate basic rate (i.e rate before tax) by doing backward calculations with the tax inclusive rate entered by a user. 2. Customise Invoice This feature enables the user to customise his invoice by changing the titles of the despatch and supplementary details fields. 3. Terms & Conditions on invoice This feature allows a user to set terms & conditions on his invoice. A user can set different terms & conditions for different types of invoices like Tax / Retail / Challans etc. 4. Print Party contact details on invoice This feature prints the contact details entered in the ledger of party on invoice. 5. Multiple State Invoicing This feature is useful for the customers having 56

multiple registrations of Sales Tax / TIN numbers in different states. With the help of this feature, a user can use multiple voucher types to set registered company address and Tin number of the respective state. During the printing, tally will pick up the company address and tin number from the respective voucher type. 6. Print Stock journal as Challan This feature allows a user to print challan format on entering godown transfer stock journal voucher. 7. Voucher Salutations This feature allows a user to customise and add 6 number of user defined signature fields to move vouchers on multiple signing stages like checked by, approved by, received by etc. 8. Voucher Type wise Printing Configuration This feature allows a user to set few printing configurations (F12 Configurations) voucher type wise like Printer on which output will come, PrePrinted/Plain Paper, Print Format.

57

REPORTS :
Balance sheet (According to period) Profit & Loss a/c Trial balance Cash flow Fund flow Day book Ledger wise detail Group wise detail Group Voucher wise detail Sales register Purchase register General register Expenses analysis according period Sales analysis according period Bank reconciliation Cheque printing Ledger wise outstanding report Group wise outstanding report Bill wise outstanding report Age wise outstanding report Customer confirmation letter Customer reminder letter Customer credit management Payment performance of debtors Percentage based reporting 58

Scenario management Budgets & controls Cost & profit center details Drill down display Date based reporting Multi currency accounting User defined voucher types Multiple companys report Multi columnar reporting Consolidation of companies Stock summary Item wise report Group wise report Stock Transfer register Physical Stock register Item wise movement report Party wise movement report Stock re-order label Stock ageing analysis report Store wise report Item wise detail query report Cost estimation Bill of materials/Manufacturing Multiple stock valuations Item wise & Invoice wise profitability Profitability analysis Memorandum vouchers Optional vouchers Post dated voucher Negative stock Negative ledger Overdue receivable Overdue payable

Other Statutory and Taxation are: Trader Excise, Manufacture Excise, VAT, CST, TDS ((with Challan and E-return (not Salary)), Payroll (with Salary slip, Bank transfer letters and ESI, PF, Challan and Return), Service Tax (With Bank challan and Return) etc.

59

TECHNICAL & MAIL CAPABILITIES :

Data synchronization ODBC compliant E-mail support Import & Export data in XML Export to Excel Remote Access Support Center Centralized Account & License Management Centrally Deploy and Control TDL Multi-Site licensing Jobs & Recruitments

Price: a) Rs. 40,500/- For Multi User Per License (Tally.ERP9) b) Rs. 13,500/- For Single User Per License (Tally.ERP9)

60

4 Ps :
1. Product : Multi User Per License (Tally.ERP9) Single User Per License (Tally.ERP9) Multi user charted accountant edition. 2. PRICES : Prices are set quite low in order to fight the competition. Tally has many variants of its software,one can select it depending upon its utility. 3. Place : Comapany has its more than tally partner(TP) across all countries. 4. Promotion : Advertising

Catalogues Online Public Relations 61

Text100 Creativizt Genesis Personal Selling

Personal Book Sales Promotion

Three major sales

Branding Strategy

Once upon a time Shakespeare quoted What is there in a name? Whatever name we may call a rose by it would smell just as sweet. Well, this has surely changed in todays scenario. We have indeed come a long way. Nowadays, nothing sells without name. It builds value to the product. This has lead to the creation of brands. Branding is a major issue in product strategy. Hence it is extremely important to adopt the right kind of strategy for it. GSeven computer business too follows certain strategies which enables it to build and maintain brand identity. An Overview of Branding Decision

1. Brand Decision Yes, a very strong brand name is created by Tally Solutions. 2. Brand Sponsor Decision Tally solutions is an interesting example of being both- a Manufacturers brand as well as a Retail brand because it does its own production and has retail outlets of its own and also has distributed franchisees all over. 62

3. Brand Name Decision GSeven tally solutions generally uses the Combination name strategy as all its product lines have different names. It does so because its already a very well established brand so launching any new product line in this manner will help saving cost on the advertisements and will not take time to build the reputation in the market. Since the product mix of the brand is a pretty broad category therefore some of its product lines made for targeting different set of customers have a different strategy. For example BUSY follow the Individual Brand strategy because their market segment is the Upper middle class a opposed to its other products which cater to the very rich class. So to maintain its brand image in the very rich class the lower priced ones have a different name.

4. Brand strategy decision

Tally solutions already enjoys the status of a recognized and distinguished brand. Therefore it complies with Brand Extension strategy whereby it uses its existing company brand names to launch new products in other categories. 5. Brand repositioning decision No repositioning required for a brand as successful and prestigious.

63

International Marketing
International marketing is simply the application of marketing principles to more than one country. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term. International marketing and global marketing can be perceived to be interchangeable. International marketing involves the firm in making one or more marketing mix decisions across national boundaries. At its most complex level, it involves the firm in establishing manufacturing facilities overseas and coordinating marketing strategies across the globe. Environment analysis for international marketing (Switzerland, Europe) One of the fundamental steps that need to be taken prior to beginning international marketing is the environmental analysis. After the whole analysis and survey, it was found out that Europe is the country where Ralph Lauren does not place itself at the current time scenario. EU Market United Europe is a Biggest Buying Market for Quality Products.

European Union is the single market, without customs barriers, which ensures free circulation of goods between a member states. Trade within the European Union is totally 64

free from customs duties if the country of origin of the goods is one of the EU member states. High level of European market purchasing power The retail distribution market in Europe is dominated by big groups and EMN works together with major European suppliers.

However despite the existence of large trade centers, many European consumers prefer local stores which allow medium, small and specialized suppliers to retain a considerable share in the distribution market.

International big brands and small companies which are able to offer quality products co-exist successfully.

Most of the middle-sized companies order supplies from domestic importer via European sophisticated supply network. Quality Criteria

The producer/supplier is liable to ensure that the product complies with the fundamental safety and environmental requirements imposed by European legislation. The producer may only supply products that can be used safely by the end user. Product Safety

Eighty percent of all products sold or traded on the European market can be certified by the manufacturer or exporter. This process is called self-certification, meaning that if the product is in compliance with the required directives it can be affixed with a CE mark. At present, only 10 percent of all products which must comply with European regulations require testing by a European Notified Body. Ninety percent of all products, however, can be self-certified by the manufacturer and exporter.

65

CONCLUSION
The project which defines and elaborates the Marketing Principles adopted by GSeven computer business was enlightening for us. It enabled us to practically apply all the lessons learned which led to the clear understanding of concepts and ideas in depth. It also encouraged us to use and apply our analytical, logical and innovative skills. The report summarizes the basic marketing tools like 4 Ps strategies and environmental scan among other mappings and competitors study for a brand like tally soltions. The reason for phenomenal success of GSeven computer business can be very well be justified though the techniques stated in the project. We also identified importance of using the right type of strategy for the product as it is the backbone of the brand. In the project we have considered only the apparel and high end products of the brand and have not taken the mass market sub brands of GSeven computer business pvt ltd into account.

66

Recommendations

We recommend this project to accounting industry specially GSeven computer tally solutions, if applicable in low income shopkeeperr. The industry will benefit because of the detailed analysis and research done on the parameters such as Environmental scanning, 4 P strategy, Branding and Differentiation strategy amongst others considered for marketing a brand. This report will benefit
o o o o o

Students looking for a case study on marketing a brand Sales Executives Marketing Executives Apparel Companies entering Indian retail Sector Researchers studying the Indian retail market

We sincerely hope that they will need to search no further after referencing to our report. In order to provide all the shots in the armoury of their employees the company should implement these policies at level: 1. The company should arrange for inter corporate programmes so that the best practices or concepts would be interchanged. 67

2. The company should provide their employee to go in for management programmes from top management schools in gain new way's of doing thing. 3. The firms will have to set up small experimental shop's where an organisation can house its best talent to pursue experiment innovate develop cutting edge products, dream up new and better ways of running a business in order to develop positive value addition to the organisation. 4. The company should arrange for game's etc in order to create a forum of informal interaction between customer and employees. These meeting will help employees develop new skills or get an idea for a new product etc. 5. An separate column in the appraisal form should be there for new skill acquired. Then on the basis of 2 or 3 new skill acquired he should be appraised and also the compensation be raised. This will go a long way in motivating employees in developing new com

BIBLIOGRAPHY

1. Marketing management 11TH edition, Philip Kotler, Pearson education

2. Fundamentals of Marketing 10th Edition, Stanton, W.J., Michael J. & W. Bruce J. (1994), New York, McGraw-Hill

3. The Business of Fashion: Designing, Manufacturing and Marketing, 2nd Edition, Burns, L.D. & Bryant, N.O. (2002), New York, Fairchild Publications

4. www.tallysolutions.com 68

5. www.gseven.in

6. oup.com/titles/higher.ed

7. bschool.nus.edu.sg

8. www.calvinklein.com

9. www.georgioarmani.com

10. www.lizclaiborne.com

11. www.victorisecrets.com

12. www.gap.com

13. www.wikipedia.com

69

70