QUESTIONNAIRE

Hello Sir/Madam I am Ishfaq Ahmad, I am doing my academic research report on "Problems And Prospect Of Retail Marketing With Reference To Reliance Retail". I would appreciate if you can spend some time in filling this.
1. Name: 2. Profession:
a) Service d) Student b) Business e) Others c) Housewife

____________________

3. Age: a) Below 24 years

d) 45 60 years b) e) 25 34 years Above 60 years c) 35 44 years

4. Gender: a) Male b) Female

5. What type of products do you usually purchase in reliance outlets: a) c) e)

6.

Vegetables and Fruits Household items Food and Beverages

b) d)

Groceries Dairy Products

What is your idea/concept about reliance retail outlets: a) c) One stop shopping Just another option b) Value store

7. What attracts you to visit reliance retail outlets instead of local kiryanas: a) c)
Low price Variety

b) d)

Convenient

Others (specify)

8. What is the Frequency of your visit to reliance retail outlets: a) c) Once in a month Once in a week b) d) Once in fifteen days Regularly

9. What time do you prefer to go to these reliance outlets: a) c) Before noon Evening d) b) d) Afternoon Late evening

10. Do you think that availability of products in reliance outlets are good: a) c) e) Agree Neutral Disagree b) d) Somewhat Agree Somewhat Disagree

11. The attitude/nature of shop-keeper in reliance outlet is very good: a) Agree c) e) Neutral Disagree b) d) Somewhat Agree Somewhat Disagree

12. How often you see reliance outlet Ads in newspaper, TV and internet for special offers:

a) Always c) Occasionally
e) Never

b) Often d)
d) Seldom

13. Do you get sms/email updates about new sales promotion by reliance retailers: a) Always c) Occasionally
e) Never 14. What is your average purchase of per visit in the reliance retail outlets:

b) Often d)
d) Seldom

a) Below Rs 1000 c) Between Rs 3000-5000

b) Between Rs 1000-3000 d) Above Rs 5000

15. Do you notice any change between last purchase and current purchase: a) Yes c) Dont notice b) No

16. How often do you notice the change in price of reliance retail outlet products: a) Weekly c) Quaterly b) Monthly d) Yearly

17. Do you think that the price is reasonable in reliance outlets: a) c) e) Agree Neutral Disagree b) d) Somewhat Agree Somewhat Disagree

18. Do you think reliance outlet meets your expectations in terms of performance and quality: a) All of the time c) Some of the time b) Most of the time d) Just now and then

19. What attract / encourages you to visit reliance outlets: a) Price c) Product Quality e) Employee behavior b) Product Assortment d) Promotional f) All of the above

20. Do you find customer service desk co-operative: a) Yes b) No

21. Are you satisfied with the ambience of store: a) Very satisfied c) Neither satisfied nor dissatisfied e) Very dissatisfied 22. How attractive are the promotions in your views: a) Very attractive c) Neutral e) Not at all attractive b) Fairly attractive d) Not so attractive b) Somewhat satisfied d) Somewhat dissatisfied

23. Do you find your choice of products always available in reliance outlets: a) Available 5 4 3 2 b) Not available 1

24. Do they offer gift voucher prize along with the purchase of items: a) Yes b) No

25. Are you satisfied with the gift voucher prize process: a) Very satisfied c) Neither satisfied nor dissatisfied e) Very dissatisfied 26. Are you satisfied with the billing process: a) Yes c) If no then please specify b) No b) Somewhat satisfied d) Somewhat dissatisfied