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• DATA ANALYSIS.
• COMPARISON.
• LIMITATIONS.
• CONCLUSION.
• REFERENCES.
Benchmarking is the process of comparing the cost, time or
quality of what one organization does against what another
organization does.
Procedure:
There is no single benchmarking process that has been universally
adopted. The wide appeal and acceptance of benchmarking has led
to various benchmarking methodologies emerging.
9. Communicate
12. Review/recalibrate.
Cost of benchmarking:-
Benchmarking is a moderately expensive process, but most
organizations find that it more than pays for itself. The three main
types of costs are:
The Tata Group has operations in more than 85 countries across six
continents and its companies export products and services to 80
nations.
Tata logo:-
The Tata logo was designed by the Wolff Olins consultancy. The
logo is meant to signify fluidity; it may also be seen as a fountain
of knowledge; maybe a tree of trust under which people can take
refuge.
Other Projects: -
India
• MTPA Metcoke project in West Bengal
• Deep sea port in Dhamra, Orissa
• Titanium Dioxide project in Tamil Nadu
• Joint Venture with BlueScope Steel for metallic coating and
painting steel unit
Overseas:
• Development of a source of low ash coal from Queensland,
Australia
• Ferro Chrome production in Richards Bay, South Africa
Future Plans :-
Steel Plant Projects:
India
The Company has embarked upon setting up three green field steel
plants in eastern India:
Overseas
3 MTPA in Iran 2 MTPA in Bangladesh addresses the needs of
distributors, retailers and end consumers.
The company has also launched India's first steel retail store – steel
junction - for making steel shopping a happy and memorable
experience.
.
WITH RESPECT TO TATA STEEL VARIOUS OTHER
PLAYERS ARE COMPARED ACCORDING TO GROWTH
IN STEEL INDUSTRY.
Peak Point
Point of
Saturation
Singapore J apa
n
EU
USA
Point of
Japan
Inflection
20 hina
6
EU 15
-0
Trigger
00
C
Australia
Point Singapore
USA
China
India India
Othrs: 4.0
Galv
Cons Dur : 1.0 6%
Packaging : 1.7
Auto : 2.7 CR
12%
Cap Goods : 3.7
HR
26%
Bars & Rods
43%
Construction : 21
Rails
3%
Structurals
10%
12
70 9 65.0
6.7 56.9
60 51.1
30.0
50
26.2
36.9
34.1
23.5
40 31.2
26.7 28.8
30
16.5
15.0
13.2
11.9
10.9
20
35.0
30.7
27.6
20.4
19.2
10
18.0
16.9
15.8
0
FY03 FY04 FY05 FY06 FY07 Pess. Most Opt.
Likely
FY-12
LONG FLAT
15.2
13.0
7.5
5.1
2.4
1.1
1950 1960 1970 1980 1990 1993 1995 1998 2000 2001 2004 2005
16
CRUDE STEEL PRODUCTION IN INDIA (million tonnes)
CRUDE EAF 38 13 7
STEEL
Indn. Fce 750 16 12.4
Corex 1 1.6 1.6
TOTAL 42.0
Decade of
Decade of 1980’s Decade of 2000 Future outlook
1990’s
CAGR = 2.8%
1,231
CAGR = 4.2% 1,113
CAGR =
CAGR =
2% 887
10% 834
785 789
644 658
582 582
1980 1985 1990 1995 2000 2001 2002 2003 2010E 2015E
32
Raw Material demand in India to increase by 13% to meet
the rise in steel demand
Sectoral Share % in 2004 - GDP Sectoral Share % in 2010 - GDP
growth 6% growth 8%
14
24.6 24.4
34
Agriculture Agriculture
Services Services
Industry Industry
52
51
2500
1000
500
0
FY'03 FY'04 FY'05 FY'06 E FY'07 E FY'08 E FY'09 E FY'10 E
Source: SSKISept’05 issue
1000
Incremental
800
tons
600
400
200
0
'04 '06E '08E '10E '12E
• Topic was very vast itself. So covering all the aspects of topic
was quite difficult for me.
• Tata Steel has been conferred the first CII - ITC
Sustainability Award for the year 2006.By this Tata Steel is
maintaining benchmarks for other Steel players.
• Tata Steel's excellent environment, social and economic
performance & growth in the world steel market has led to
follow other steel manufacturers as benchmark.
• Tata Steel: Knowledge Management = people + culture +
technology.
• Indian steel industry exudes optimism. So there is a great
opportunity for the growth of steel industry.
• Tata Steel has increased its steel capacity from 5mtpa to
6.8mtpa by setting up a new H-Blast furnace at Jamshedpur,
which was commissioned in June 2008.
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