FORWARD FROM RIVERSIDE

VISUAL ENGAGEMENT IN GLASGOW MUSEUMS

DAVID SCOTT - DIGITAL & NEW MEDIA CURATOR GLASGOW MUSEUMS

GLASGOW MUSEUMS
An object-based - visitor centred - interdisciplinary - storytelling museum service. Telling the stories that our objects carry. Using digital to engage peoples imaginations & intellects. To think about the past, about issues, to empathize with people different to themselves.

DIGITAL & NEW MEDIA GLASGOW MUSEUMS

Digital & New Media Department - Founded Jan 2012 John Ferry - Digital & New Media Manager A cross-service, interpretive remit - commissioning content Working with collections curators and wider Museums team Digital interpretation of the collection, both in-gallery and online Underlines Glasgow Museums commitment to digital interpretation

STORYTELLING: BUILDING BLOCKS

OBJECT

KEY MESSAGE

AUDIENCE & EVALUATION

MUSEUM OF TRANSPORT / RIVERSIDE

DIGITAL & NEW MEDIA

Primary interpretive types: eIntros eStorybooks Games Video Large scale shows Mobile

EINTRO
Media-rich resource Multiple languages Object overview for each large object Accessible, intuitive interfaces Multiple mini-narratives 40 installed

EINTRO
Media-rich resource Multiple languages Object overview for each large object Accessible, intuitive interfaces Multiple mini-narratives 40 installed

ESTORYBOOK
Dramatised narrative Object Focussed Character Driven Non-passive Self-guided by target audience

ESTORYBOOK

Ship Conveyor

Ship Launch Show

Target Audience - Teenagers

Tram Dancing

Target Audience - Teenagers

Tram Dancing

Getting to the Games

Target Audience - Teenagers

Getting to the Games

Target Audience - Teenagers

Sinking of Athenia
Target Audience - Schools

Millet: Under Investigation

Target Audience - Families

Case Study - PS Comet

Comets Final Reckoning Target Audience - Families

PS Comet: Production & Process

Raising awareness of processes within wider team Interpretation Planning - Scripting Project & Asset Management External Creatives - Scripting, Illustrator, Animator, Actor Timescales Budgets

PS Comet: Key Message Development

Key Message: We can nd out lots of things from the account book:

Who the crew were - Who the captain was How many passengers carried Where they were going What a journey on board Comet would be like How much coal the engine used What repairs were done What happened to the Comet when she sank

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PS Comet: Working from the objects

The account book covers a 9 month period 1819-20 Summer - key points,

Good business getting soldiers as passengers Comet full for cabin class most journeys Expensive cleaning and retting especially upholstery (sickness?) Expense of coal Bell has to pay 1 per ton (75 since May),

PS Comet: Interpretive Method: Animation

Knowledge & abundant content fuels: Dramatised narrative / timeline Place Characters Interpretive Method: Animation Audience: Families
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PS Comet

Target Audience - Families

PS Comet

MOBILE INTERPRETATION

MOBILE INTERPRETATION
Glasgow Household Survey - Autumn 2012 GCC commissioned - 1,015 Glasgow residents Q27: Digital access and information - 41% have smartphones, 10% tablets

iBooks
Mobile

iBooks
Mobile

Trial stages at 2 venues Object Focus Mobile or static Quick to assemble &prototype Media-rich environment Growing device footprint

GLAZOO
Culture Hack 2012 - Data submitted with lat, long or NGR data - 980 records

GLAZOO
Interpretation of raw collections data Simple parsing of existing data Location aware Intuitive presentation & sense-making of data in a familiar interface Ability to pull many data types into a single interface External linking - Simple and dynamic use of data sources

GLAZOO

Afterlife: Book of the Dead

In-gallery App Schools

Afterlife: Book of the Dead

Afterlife: Book of the Dead - Evaluation

Families stated that they sought out the objects
featured in the game

Liked the competitive elements Wanted more levels

Global Treasure Hunts

Mobile Application

Object Focussed - Digital Trail Adults,-Children-Under-Fives -Audience Focussed Non-passive Prompts closer object investigation High invisibility Group play narrative

Global Treasure Hunts: Evaluation

All families stated that they discovered displays theyd not previously
noticed - despite all being regular visitors to the museum.

Recall levels excellent - able to namecheck specic objects Using the app gave the visit structure

Going Forward
Expansion and evaluation of existing provisions Raising digital literacy Continue advising on best practice Enriched web content New, cross-venue mobile project Burrell re-display