BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes

06
1

FINAL MAJOR PROJECT STATEMENT OF INTENT

Name: EMILY FAIRBANK Blog Address: http://e-fairbank1013-fmp.blogspot.co.uk Rationale A print based investigation with a typographic basis into branding, identity, packaging promotion with a focus on retail and the entertainment industry. I am a typographic based designer and the main focus of my final major project will be on branding for packaging within the food and drink sector. I am also interested in design within the electronic music industry so my there will be a focus on print based design for this sector. My dissertation was based on the branding and identity of music so I am going to continue to explore this in my design practice. Subjects / Themes Food & Drink Shop / Retail / Restaurant / Cafs Health & Beauty Event Promotion Music Branding / Artists / Labels / Album Artwork Typography Colour Theory Packaging Print Processes and Finishes Editorial and Layout Design Disciplines / Creative Development Branding / Typography / Packaging design / Retail Design / Publication Design / Geometric Shapes / Photography The majority of my briefs are branding based with a focus on printed packaging and promotion. I am looking to explore typography, in particular more hand rendered typefaces that I can apply to my designs. I want to incorporate more geometric shapes into my work to give the brands more depth, and work on icon design.

Practical Skills / Workshops what, why and when? Print / Print Processes and Finishes My main focus in design is print based media so in my Final Major Project I would like to capitalized on the skills I have already developed and extend my both my knowledge and practice in this area. Within all the packaging briefs I will be focusing on stock textures, print finishes and surface patterns (where appropriate) to create high quality, professional design outcomes. I will also be incorporating more laser cutting into my design work to give the packaging designs a more detailed finish. Web Design This is a sector I am interested in, I went to the seminars last semester but I would like to capitalise on what I have learnt in order to be at a good standard of design for web by the time I graduate. I feel it is important to have a balance of print and digital based work, especially as my work is primarily print based at present.

Brief 1: Bella Rae Photography Rationale:

Deadline

April

A collaborative brief with a third year Photography student at Manchester. I will be designing her branding and identity and a publication / professionally bound book of her work and her expand her online presence. This will give me the opportunity to work with someone outside my course and also with printers in the production of her book. Brief 2: Untapped Music Label Rationale: A print based investigation to design the branding, packaging and promotional material for the new house and electronic music label. There will be a focus on print finishes, typography, colour and geometric shapes, and propose the design for the online presence for the label. Brief 3: Marinas Pies Rationale: Live brief to name and brand the new business of Marinas range of homemade pies. Design a range of packaging and promote the pies as well as napkins, bags, cutlery. There will be a range of size and flavours; home use and on the go. Type and print based investigation Brief 4: Coffee Branding & Packaging Rationale: Name and brand a new coffee range that uses language and colour to humour target audience. For new coffee drinkers it is difficult to tell which strength coffee they need or will like, take this concept and represent it simply through print based typographic and colour investigation of packaging. Deadline Easter Deadline May Deadline May

Brief 5: Rebrand a Local Deli Rationale:

Deadline

April / May

Rebrand and redesign the packaging for the local deli Chadlington Quality Foods to represent the high quality, home made and locally sourced nature of the shop. Printed and Digital promotion of the products and identity update. Typography and print processes based brief. Contextual references / Designers / Studios / Companies (specific) Turner Duckworth (London) Design by Analogue (Leeds) Studio Output (London / Nottingham) Barlow Doherty (London) Kancho Creative (Birmingham) Camilla Lillieskold Devolution Designs Rod Steele All of these studios have a focus on typography and packaging, Made By Analogue, who has a strong focus on colour and music based design, is a studio in Leeds that I am interested in gaining some Industrial Experience with because of the style and type of work they produce. I have been using their work as an influence on my style throughout the last module.

RESEARCH ACTIVITY: Details

Deadline

On going dialogue with designers and studios who have a focus on the music and retail sector especially in the Leeds and London area as I would like to gain more practical knowledge of design for these sectors. RESEARCH ACTIVITY: Details Compile a scrapbook / collection of packaging, stocks and print finishes that I like and can use as a reference and basis for my design, have a range of low to high quality designs for a range of food and drink products. RESEARCH ACTIVITY Details Deadline Deadline

Contact the designer for Canal Mills Events promotion to talk about designing for the music events, and arrange a studio visit for Easter RESEARCH ACTIVITY Details Deadline

Restaurant, Caf and Retail research; visit as many different places and taking not on the type of customer / target audience, and compile a collection of their print based design to build up a resource and to gain an insight of the range of designs that can be applied and used within these environments. RESEARCH ACTIVITY Details Deadline

Collection of event promotional material with a focus on music events in Leeds

BIBLIOGRAPHY
BOOKS / TEXTS - (Harvard Refernced) Hall, S. 2007, This Means This and That Means That: A Users Guide to Semiotics, London: Laurence King Calver, G. 2001, Retail Graphics, Sussex: Rotovision Lupton, E. 2004, Thinking With Type: A Critical Guide for Designers, Writers, Editors and Students, New York: Princeton Architectural Press Klaten, R. Moreno, S. 2009, Boxed and Labelled: New Approaches to Packaging Design, Volume 1, Berlin: Die Gestalten Verlag Cheng, K. 2005, Designing Type: Volume 10, London: Yale University Press Hargreaves, B. 2004, Eat Me: Delicious, Desirable, Successful Food Packaging Design, Hove : Rotovision Ambrose, G. Harris, P. 2011, Packaging The Brand: Exploring the relationship between packaging design and brand identity, Worthing: AVA Publishing

MAGAZINES / JOURNALS / ARTICLES (include publication date and details) Creative Review monthly issue Graphik monthly issue Loud & Quiet monthly issue ON LINE REFERENCES / WEBSITES / ARTICLES (include specific urls) http://blankposting.tumblr.com http://behance.net http://lovelypackage.com http://www.thedieline.com http://www.thebestdesigns.com http://designspiration.net http://pinterest.com/search/pins/?q=packaging+design http://pinterest.com/search/pins/?q=music+logo+design http://www.designyourway.net/blog/inspiration/intelligently-made-food-packaging-50-examples/ OTHER REFERENCE MATERIAL (Films, events, exhibitions, conferences) Nothing specific the moment however I will be continually researching new events and exhibitions relevant to my design practice in Leeds and London. I have a connection with someone who has been working for a music label in London so I will be making contact with him for information about the designer for the label, and if I can arrange a studio visit or have contact with the designers on how they came to design for this sector.

ACTION PLAN use this section to identify specific tasks that you need to complete in
order to resolve the brief. Brief What do you need to do? Bella Rae Photography Collect the range of images and text that she will wants to use in the 1 publication and get quotes from printers in the Manchester / Leeds area. Publication needs to be printed for her deadline at the end of April. Design the business cards and get them printed by Moo in time for her end of year exhibition. Untapped Record Label Research into the print and packaging side of a label. Research into the 2 other labels and their branding. Investigate how to incorporate geometric imagery into the label identity. Marinas Pies Collect the list of different pie flavours and sizes and examples of current pie 3 packaging. Explore how to make the pies edible on the go through packaging its accessories. Exploration into the stock and other materials needed to be used in order to support and retain freshness of the pies when the business is up and running. Coffee Brand Research the competitors and the language that supermarket products have 4 used to humour customers and make their food and drink choices easier and clearer to understand. 5 Rebrand the Local Deil Research into the other competitor logos, and select the range of products I will be designing for. Glutton Club Continual live design work and promotional material for the Shrewsbury Restaurant. Deadline March

May

May

April

April

N/A

10