THE CURRENT SITUATION: FEBRUARY 28,2013 Newt Gingrich Draft KEY PRINCIPLE: Someone playing chess will always

beat someone playing tic tac toe. Strategy beats tactics. THE OBAMA STRATEGY FOR 2014 and 2016 It is clear President Obama has decided that he can win a decisive realignment in 2014 and then consolidate his party in power in 2016. To achieve that he will implement six specific strategies: 1. There will be a permanent 24/7 campaign to dominate the media 2. There will be a constant issue focus shifting to topics which isolate Republicans and arouse the President's allies at the grassroots 3. Relentless cynicism will characterize the manipulation of facts, the choice of issues and the willingness to harm the American people and American institutions ( "maximum pain for political gain" is the underlying system) 4. The entire coalition of left wing allies will be mobilized over and over to overmatch the Republicans ( think Planned Parenthood, Sierra Club, unions, gay rights groups, etc etc) 5. The Republican Party will be relentlessly attacked and defined in extremist language ( anti-immigrant, homophobic, racist, waging war on women, etc) so the collapse and isolation of the brand makes candidates unacceptable and unelected with no regard for their personal characteristics 6. The 2012 turnout mechanisms will be modernized, improved and strengthened to try to make 2014 turnout resemble 2012 rather than 2010. FACED WITH THIS REALITY THE CURRENT GOP IS HOPELESSLY OVERMATCHED. FIRST STEPS: 1. The GOP has to admit that it is currently incapable of moving at the speed and intensity of the Obama system, with the scale of the Obama system, or with the strategic depth and technological capabilities of the Obama system. Until Republicans understand how big the gap is they will continue to lose ground.

2. A new model Republican doctrine and system has to be developed capable of matching the Obama strategy and system. 3. Virtually every element of the GOP, party leaders, incumbents, staffs, candidates, consultants, pollsters, need to be trained into the 21st century new model GOP. 4. Metrics have to be developed for measuring performance. SOME KEY PRINCIPLES 1. The system of planning has to be Values Vision Metrics Strategies Projects Tasks 2. There has to be a vision focusing on a better American future not on an anti-Obama message 3. There is no red and blue. There are 311,000,000 Americans who deserve a better life than the Obama big government redistributionist model can give them. This will require an even bigger, better data system than the Obama machine built. 4. The GOP has to match or surpass the combination of data and behavioral science which the Democrats have developed since 2004. 5. Republicans have to build a system for a permanent campaign with a 24/7 strategy and media capability. 6. If you aren't on offense you are on defense. There are no time outs. Every morning you know your status. If you aren't on offense you are on defense. If you don't win the argument you won't win the vote( a Margaret Thatcher rule). 7. Republicans simply must learn to communicate effectively, emotionally and in a compelling human way. 8. Republicans have to learn to compete in the entire media culture including entertainment media and Internet based media. Republicans have to go where the voters go. 9. Including minorities is a key to success. This will be challenging, at times confusing, and fraught with frustration. Every Republican incumbent, leader and candidate should allocate one third of their time meeting with minority Americans. The first goal has to be to practice listen-learn-help-lead as a model. As Jack Kemp used to say "they have to

know that you care before they care that you know". This one principle is an absolute key to any Republican hope to be a majority party. 10. This scale of change requires systematic leadership, metrics for achievement, and encouragement for those willing to take the risks, spend the energy and lead the way. It is a direction not a structure and it will inevitably have some chaotic, imperfect and even confusing moments. 11. Every Republican activist would do well to read California Lieutenant Governor (and former Mayor of San Francisco)' s new book Citizenville. While we will disagree with some parts of it, it is the best description I have found of the potential for a citizen centric model of civil society to replace the Washington centered bureaucratic model which is currently serving a so badly. 12. Humor can be an enormous advantage, especially at a time when people are anxious about the economy, tired of the political fighting, etc. Note Reagan and Lincoln used media constantly.