ABSTRACT

Sales Promotion System

This project Sales Promotion System is for business clients. It enables employees of the organization to stay in touch with their customers more efficiently, timely, conveniently. In addition, it analyses and ranks their customers based on their actions. Sales promotion is one of the four aspects of promotional mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relations.) Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions. Some sale promotions, particularly ones with unusual methods, are considered gimmick by many. It helps the registered business users and their employees to perform the following tasks: Build customer database and classify them with user-defined groups Send advertisements about special offers to selected customers / selected customer groups /

all customers on their cellular phones. Send Email magazine to selected customers / selected customer groups / all customers on

their cellular phone. Assign points to different activities (purchase against advertisement, visit URL, etc.) and

redeem the points. Define customized regular and irregular rules for assigning points and ranks. Analysis of their customers and other activities through comprehensive search parameters

and various reports. Main entities in the system are as follows: Site Administrator (from client business side)

Employees Customers.

A Study on organizational culture and its impact on employees

Organizational Culture is an idea in the field of Organizational studies and management which describes the psychology, attitudes, experiences, beliefs and values (personal and cultural values) of an organization. It has been defined as "the specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders outside the organization." This definition continues to explain organizational values, also known as "beliefs and ideas about what kinds of goals members of an organization should pursue and ideas about the appropriate kinds or standards of behavior organizational members should use to achieve these goals. From organizational values develop organizational norms, guidelines, or expectations that prescribe appropriate kinds of behavior by employees in particular situations and control the behavior of organizational members towards one another." Organizational culture is not the same as corporate culture. It is wider and deeper concepts, something that an organization 'is' rather than what it 'has'. Corporate culture is the total sum of the values, customs, traditions, and meanings that make a company unique. Corporate culture is often called "the character of an organization", since it embodies the vision of the companys founders. The values of a corporate culture influence the ethical standards within a corporation, as well as managerial behavior. Senior management may try to determine a corporate culture. They may wish to impose corporate values and standards of behavior that specifically reflect the objectives of the organization. In addition, there will also be an extant internal culture within the workforce. Work-groups within the organization have their own behavioral quirks and interactions which, to an extent, affect the whole system. Roger Harrison's four-culture typology, and adapted by Charles Handy, suggests that unlike organizational culture, corporate culture can be 'imported'. For example, computer technicians will have expertise, language and behaviors gained independently of the organization, but their presence can influence the culture of the organization as a whole.

Current Trends in Internet Marketing

Abstract Internet marketing involves the usage of the Internet to market and sell goods or services. In this thesis I wished to seek answers for the following questions with the help of secondary data obtained from the News Papers, Business Magazines, Online articles along with web, email surveys and e-questionnaires taking into consideration consumer perspective, and see if they are moved by the internet marketing done by the companies or not, and if they are then up to what extent. The survey results helped me in predicting the trends in Internet marketing. In 2008, if youre not on a social networking site, youre not on the Internet. Its as true for advertisers as it is for consumers. Social networking is the ultimate manifestation of user generated content, and as such, holds more potential for growth than any other form of content on the Web today. User Generated Content (UGC) and Social Networks are transforming the media ecosystem. Gone are the days when power rested in the hands of a few content creators and media distributors. Gone are the days when marketers controlled the communication and path between advertisement and consumer. Todays model is collaborative, collective, customized and shared. Its a world in which the consumer is the creator, consumer and distributor of content. Today there are over a billion content creators and hundreds of millions of distributors. The proliferation of quality, affordable technology during the past 5 years, one of the most profound social effects of the Internet has been the democratization of media. Nowadays, anybody with a computer and an Internet connection is ready to start broadcasting to the whole world, for free. Online tools such as the well known Blogger make publishing on the Internet extremely easy and accessible to people with hardly any technical knowledge.