Business Plan netonthego.

com
netonthego.com is the first of its kind online portal that is the one stop shop for all your data card solutions. The website boasts of having in its product profile data cards from various networks and the website also provides easy recharge for all the data cards with attractive offers. The company would operate in 10 major cities in India as part of its start up plan. The company made this product specifically keeping the working class people and student population of the Metros in India in mind. The marketing and promotional activities are also formulated keeping the same notion in thought. The company has also made plans to attract people to do E-recharge. The company has teamed up with entities like Dominos, Mcdonalds, Inkfruit, Zara amongst others to start with a facility where in coupons from the above mentioned brands worth the same amount of money as the recharge amount would be given to people who recharge their data cards from netonthego.com.

Target Market
The target market for our products is the metros and the product would be released in 10 cities to start with namely 1. Bengaluru 2. Hyderabad 3. Mumbai 4. Pune 5. Chennai 6. Delhi 7. Gurgaon 8. Kolkata 9. Indore 10.Chandigarh These cities are employment hubs as well as major educational hubs so they present a perfect opportunity for our products. With the advent of laptops in India

saw the rise of data cards as people with laptops needed net when they were on the go.

Setup Formation of the website

The company purchased a domain name from the domain name provider Godaddy.com and website hosting subscription for our retail site. The company also selected a shopping cart software package, by BigCommerce.com which specialize in creating shopping cart software packages for websites like Jabong. This software has been installed in my servers and would be up and running by the end of the year.

Workspace
Warehouse it would be built in hoskote which borders the Bangalore city limits. The reason to set up here is to reduce costs. The warehouse will also have the office in it. The price per square yard is 9000 here. So a total of 3000 square yard of land will be bought for the warehouse. Thus the total construction cost would be around Rs.12000 per square yard. This would be a figure to the tune of Rs. 3.6 crores. Distribution center There will be 1 distribution center one each in Delhi so cater to the demand in North India. The distribution center here would be either leased or rented. IT setup- The servers and customer care wing would be present in the warehouse in Bangalore itself. A basic requirement of 3 computers is required in the warehouse and 25 in the office+ customer care section. The company uses ERP in tally 9 to manage its inventory and it also does manual inventory management in case of server breakdowns.

Vendor Management
Vendors have to register on our website and send in their quotations in the quotations page on the website. There after the company would get back to them about it. The company has two requirements while selecting a vendor. The vendor has to provide the data cards with better margin and of good quality of service; this

would be in the idealistic environment. Now quality of service is equally important here as our target customers are working class people and students, well as they say In todays working class India..where the money is flowing, quality goes over price.

Inventory Management
The inventory for netonthego.com is maintained using the FIFO(first in first out) inventory valuation method. This method is used due to the fact that it is tailor made for non-perishable. FIFO works like how you maintain your fridge at home. After you have bought some groceries, you tend to place what you just bought at the back of the fridge in order to finish off the older food before it spoils in the same way we tend to sell the data cards as they come in as the longer we keep them the more chances are of them getting outdated as the industry norms are changing fast. In other words, under FIFO, the oldest goods are sold first and the newest goods are sold last. As a formula it would look like this Unit Cost per batch = (Cost/Quantity) for each batch where Cost of Goods Sold = (Unit Cost x Quantity) for each batch First of all forecasting of demand is done to judge the expected sales to keep a track of how much we need to buy. The forecasting is done using the method of weighted moving average where in more weightage is given to the previous months sales in the average sales of the previous three months. Here is an example Months Sales of data cards January 1500 February 1650 March 1700 April 1850 The weightage given is 0.4, 0.3, 0.2 and 0.1

So the sales forecast for the month of May would be = 0.1(January) +0.2( February) +0.3( March)+0.4(April) / 4 = 0.1(1500)+0.2(1650)+0.3(1700)+0.4(1850)/4 = 150+330+510+740 = 1730 So the sales forecast for the month of May is 1730 data cards. Now inventory levels are maintained by using the economic order quantity method, where in mathematically the sustainable amount of quantity of inventory is bought. This is done in regular lots.

Supply chain Analysis

The supply chain comprises of the following Vendors ---- Warehouse ---- Distribution Centers ---- Customers

Manpower Planning Chart

General Manager

Logistics Manager

Systems Admisnistrator

Marketing Officer

Human Resouce Executive

Logistics Helpers

Dispatch

Systems Executives/Custo mer Care Executives

Marketing Executives

Junior HR Executive

1 General Manager with a pay grade of Rs. 50000 will be in charge of all the functions the warehouse and office in Bangalore. 2 Logistics Manager would be in charge of the distribution center in Delhi and the warehouse in Bangalore, they would be paid Rs. 30000. 1Systems Administrator Would be paid Rs 25000 and 10 Systems Executives would be paid Rs. 15000 and 15 Customer care Executives who would be paid Rs. 12000 each 1 dispatch executive and 1 helper would be paid Rs. 8000 and Rs. 6000 each 3 Logistics Helpers would be paid Rs. 7500 each 1 Marketing Manager would be paid Rs. 25000 and 3 marketing Executives 2 would be paid Rs. 16000 each

1 HR executive would be paid Rs. 25000 and 1 Junior HR executive would be paid Rs. 15000 3 clerks, 4 Janitors and 4 security guards would be paid Rs 9000, Rs. 5000 and Rs. 6000 respectively.

Marketing Strategy a. Viral Marketing:

A Facebook page will be created for this purpose and will expect at least 500 likes in the first week. This translates into a reach of 500x450 (considering 450 to be the average number of friends in a fans friend list) which equals to a reach to 2, 25,000 people on Facebook. A Twitter account has also be setup to engage the twitterati. The magic of twitter is that if you hashtag a particular word with a #, that particular word gets tagged and your tweet will be listed among others containing the same tag. This page will also be responsible for creating the required buzz for netonthego.com

Objective of Viral Marketing:

- Reach out to the youth, since an average teen spends a minimum of 30 minutes on Facebook. - It is cheap yet highly effective way to target a large audience. - Create a foundation and set a foundation for building the brand image which will be later reinforced by advertisements appearing in physical forms.

b. Mobile Vans.

These mobile vans will be medium sized pickups taken up on a 1 week hire. The Mobile Vans will be responsible for creating awareness about netonthego.com among college students specifically. Everyday a mobile van will be parked outside a particular college during the lunch break and then the van will move to the next nearest college to be present there once the college ends. One student will be hired from each college in order to obtain knowledge about college timings.

c. Network Marketing
The company also wants to exercise network marketing or multi level marketing amongst the students to boost sales there in. the company would a special page where in a student can register as a private seller and the number of sales he makes he would get a margin on that. Other than that the student can also have sub-sellers under him and so on. This strategy would work considering the students in metros are always on the lookout for earning additional income.

d. Drip marketing
Drip marketing is the rather inelegant term for a marketing campaign that relies on repeated contact, or "touches," with a potential customer. Unlike a leaky faucet, drip marketing is no accident. Successful drip marketing involves a carefully planned and thoughtfully targeted series of communications that will get our message across to customers and keep our company's name in their minds. As prospects move through the early stages of the sell cycle, drip marketing helps ensure that those potential customers become our actual customers. Advantages

Building awareness is one of the most important advantages of drip marketing. It fixes your company name and message in the potential customer's mind. Education is another important function. Drip marketing can inform prospects about our products and our industry by giving useful information while building trust in our company. Is it Good For us? Drip marketing is ideal for high-value products with a long sell cycle, especially high-ticket items which are purchased at infrequent intervals. For example, non-perishables like data cards are big on drip marketing. IT vendors whose products are purchased at infrequent intervals are also a rich market for drip marketers. Drip marketing is especially effective if you have some insight into the prospect's buying cycle. Some kinds of goods, such as business computers and automobiles, tend to have a definite lifespan and are replaced every few years.