2012 Retail Sales Report Melaniphy

MELANIPHYS 2012 CHICAGOLAND RETAIL SALES REPORT
COVERING 2011 ANNUAL RETAIL SALES

Melaniphy & Associates, Inc., International Realty Advisors and Consultants
Phone 773-467-1212 Fax: 773-774-0454 Website: www.melaniphy.com
John C. Melaniphy, Publisher
April 2012
John C. Melaniphy III, Editor
CHICAGOLANDS RETAIL SALES RECOVERY CONTINUES!!!!

METRO SALES ARE BACK TO $101.5 BILLION
COMPARED TO 2007 SALES OF $106.9 BILLION
IN 2011, CHICAGO METRO RETAIL SALES
RECOVERED BY $4.9 BILLION TO $101.5 BILLION, OR 5.05%
THE CITY OF CHICAGO INCREASED IN 2011 BY $1.3 BILLION

TO $23.0 BILLION
CHICAGO AREA SUBURBS INCREASED IN 2011 BY $3.6 BILLION

TO $78.5 BILLION
MAJOR METRO RETAIL CATEGORY SALES CHANGES IN 2011

n
n
n
n
n
n
General Merchandise Store sales declined by -$454 Million

Automotive & Filling Stations grew by over $1.9 Billion
Apparel & Accessory Stores grew by over $886.5 Million
Drinking & Eating Places sales rose by $672 Million
Drugs & Miscellaneous Retail Stores grew by $1.377 Million
Food Stores rose by over $321 Million
n Furniture & Electronics and Home Improvement declined by -81.8 Million and -$15.9 Million
respectively.
METRO CHICAGO CHANGES BY MAJOR RETAIL CATEGORY
2009, 2010, & 2011
Table 1
CHICAGO METROPOLITAN AREA RETAIL SALES COMPARISON 2009, 2010, & 2011
Categories
General Merchandise Stores
Food Stores
Drinking and Eating Places
Apparel & Accessories Stores
Furniture & Electronics Stores
Home Improvement Stores
Automotive & Filling Stations
Drugs & Miscellaneous Retail Stores
Agriculture & All Others
Manufacturers
Total
Sales 2009
$11,223,709,782
$12,879,740,352
$12,102,305,962
$4,346,795,054
$4,996,360,694
$4,427,220,178
$17,435,685,891
$14,525,537,142
$8,984,218,842
$1,963,980,277
$92,885,554,174
Sales 2010
$11,479,758,231
$12,733,131,430
$12,640,775,548
$4,657,739,245
$5,515,673,844
$4,472,507,912
$19,354,830,888
$14,454,929,615
$9,488,576,458
$1,860,270,037
$96,658,193,208
Sales 2011
$11,025,389,093
$13,054,485,363
$13,312,728,575
$5,544,250,327
$5,433,870,666
$4,456,625,433
$21,325,577,370
$15,831,663,150
$9,737,548,143
$1,821,755,669
$101,543,893,789
Annual Change
-$8,900,196,021
$3,772,639,034
$4,885,700,581
Difference 10-11
($454,369,138)
$321,353,933
$671,953,027
$886,511,082
($81,803,178)
($15,882,479)
$1,970,746,482
$1,376,733,535
$248,971,685
($38,514,368)
$4,885,700,581
2011
Change
-3.96%
2.52%
5.32%
19.03%
-1.48%
-0.36%
10.18%
9.52%
2.62%
-2.07%
5.05%
Source: Illinois Department of Revenue, Sales Tax Receipts & Melaniphy & Associates, 2012
Melaniphy & Associates, Inc., April 2012. No quotation or copying without written permission.
MELANIPHY & ASSOCIATES, INC.
THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Volume 27.1
April 2012
Table 1 above indicates that overall Chicago Metropolitan Area Retail Sales went from a decline in 2009 of -$8.9 billion to
an increase of $3.8 billion in 2010 and an increase of $4.9 billion in 2011. In the individual retail categories, General
Merchandise declined by over -$454 million between 2010 and 2011. Additional declines were noted in Furniture &
Electronics (-$81.8 million) and Home Improvement (-$15.8 million). Significant increases were recorded in Automobile &
Filling Stations ($1.97 billion) and Drugs & Miscellaneous Retail Stores ($1.38 billion). Car sales and rising gasoline prices
drove the Automotive category and Mall specialty store sales drove the Miscellaneous Retail Stores. Noteworthy is the $886.5
million increase in Apparel & Accessories, an increase of 19.03%. Also the $672 million increase in Drinking and Eating
Places amounted to an increase of 5.32%. Finally, Food Stores recovered from the decline in 2010 to an increase of $321.4
million in 2011. It appears that consumers are going back to the mall, but not the department stores.
Table 2
Metro Chicagoland Retail Sales
1986-2011
Year
1986
1987
1988
1989
1990
1991
1992
1993
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
Metro Area
Total Sales
$41,605,594,520
$51,318,551,280
$55,790,652,808
$53,579,836,516
$58,810,837,578
$56,393,030,149
$57,607,200,150
$60,523,670,277
$65,594,139,971
$66,788,403,017
$71,190,554,161
$75,066,935,869
$78,731,498,357
$84,274,918,577
$88,520,176,501
$90,670,483,000
$89,596,728,900
$90,684,871,000
$94,214,162,004
$98,402,525,809
$104,793,501,131
$106,868,471,989
$101,785,750,195
$92,885,554,174
$96,658,193,208
$101,543,893,789
Annual
Change
$9,712,956,760
$4,472,101,528
($2,210,816,292)
$5,231,001,062
($2,417,807,429)
$1,214,170,001
$2,916,470,127
$5,070,469,694
$1,194,263,046
$4,402,151,144
$3,876,381,708
$3,664,562,488
$5,543,420,220
$4,245,257,924
$2,150,306,499
($1,073,754,100)
$1,088,142,100
$3,529,291,004
$4,188,363,805
$6,390,975,322
$2,074,970,858
($4,050,257,630)
($8,900,196,021)
$3,772,639,034
$4,885,700,581
Annual
Percent
Change
23.30%
8.70%
-4.00%
9.80%
-4.10%
2.20%
5.10%
8.40%
1.80%
6.60%
5.40%
4.90%
7.00%
5.00%
2.40%
-1.20%
1.20%
3.90%
4.40%
6.50%
2.00%
-3.80%
-8.70%
4.10%
5.05%
Table 2, again this year, depicts total annual retail

sales changes for the Chicago Metro area since 1986.
The data indicate that we have had five major
negative lows and five shrinking years. The declines
in retail sales are indicated in red. Those years
included 1989, 1991, 2002, and the latest and worst
in 2008 and 2009. 2009 results were the worst that
we have ever seen. In dollar amounts, 2009 clearly
saw the biggest decline, falling over -$8.9 billion,
after falling approximately -$4.0 billion in 2008.
2009 was also the biggest percent decline at -8.74%.
In 2010, retail sales increased by $3.77 billion, or an
increase of 4.1% over 2009. In 2011, Total
Chicagoland Metro Retail Sales increased by $4.88
billion to Total 2011 Metro retail sales amounted to
$101.5 billion, but still below the historic high in
2007 of $106.8 billion. Nonetheless, sales are rising
at an accelerating pace.
Major Retail Category definitions are provided by the

State of Illinois, Department of Revenue. All of the
sales data is rounded to the nearest tenth of a million
or billion. The individual retail categories by NAICS
codes include the following:
General Merchandise includes sales primarily in
department and Big Boxes and supercenters selling
food. Food Stores includes food purchased in
supermarkets and grocery stores and consumed at
home. Drinking & Eating Places includes retail sales
in restaurants, quick service food facilities, bars, and
banquet facilities. Apparel & Accessories Stores
includes apparel and accessories retail stores for the
family, women, men, and children. Furniture &
Source: Illinois Department of Revenue and Melaniphy & Associates, 1986 - 2011
Electronics Stores includes retail sales for furniture,
home furnishings, appliances, electronics, and decorator items. Home Improvement Stores includes Lumber, Building
Materials & Hardware. Automobile Dealers & Gasoline Service Stations include new and used automobile dealers and
gasoline stations sales. Drugs & Other Miscellaneous Retail Stores includes drug stores, liquor, sporting goods, bookstores,
jewelry, toys and hobby, gifts, luggage, leather goods, florists and other miscellaneous store sales. There are two other
categories: Agriculture and All Others and Manufacturers which are not germane to the retail sales discussion.
Copyright Melaniphy & Associates, Inc., April 2012. No quotation or copying without written permission.
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Volume 27.1
April 2012
CHICAGO METROPOLITAN AREA COUNTIES EXPERIENCED

SALES INCREASES IN 2011
Table 3 below shows that all of the counties in the Chicago Metropolitan Area in 2011 increased in retail sales. The table
presents the component counties of the Chicago Metro Area and their individual changes in 2009, 2010 and 2011, along with
retail sales changes between 2010 and 2011. The City of Chicago generated total retail sales of over $23.0 billion, an
increase of approximately $1.4 billion over 2010, or 6.02%. Cook County, without the City of Chicago, generated retail
sales of approximately $35.1 billion; an increase of $1.3 billion or 3.64%.
DuPage County, located to the west of Cook County, recorded 2011 retail sales of $16.6 billion, rising by $710 million from
2010, or 4.47%. Kane County, west of DuPage County, had sales amounting to $5.7 billion, an increase of $247 million, or
4.52%. Kane Countys recovery has actually slowed down from its increase of 286 million in 2010. Lake County recorded
2011 sales of $10.3 billion, increasing by approximately $629 million, or 6.49%. McHenry County sales increased to $3.3
billion in 2011, an increase of $175.6 million, or 5.56%. Will Countys sales rose to approximately $7.5 billion for an
increase of $585 million, or 8.47%.
Table 3
Retail Sales Changes for the City of Chicago, the Balance of Cook County
and the other Counties in the Chicago Metropolitan Area for, 2009, 2010, & 2011
Civil Subdivision
Chicago
Cook Co. (less Chicago)
DuPage County
Kane County
Lake County
McHenry County
Will County
Totals
2009
$20,621,237,756
$32,765,677,421
$15,185,257,101
$5,170,633,716
$9,470,594,524
$3,101,780,952
$6,585,491,084
$92,885,554,174
2010
$21,703,552,494
$33,859,039,591
$15,883,937,691
$5,456,780,112
$9,693,396,696
$3,159,783,774
$6,901,702,850
$96,658,195,218
2011
$23,010,139,657
$35,091,924,200
$16,594,307,868
$5,703,578,015
$10,322,179,447
$3,335,400,914
$7,486,363,688
$101,543,893,789
Sales Difference
$1,306,587,163
$1,232,884,609
$710,370,177
$246,797,903
$628,782,751
$175,617,140
$584,660,838
$4,885,698,571
Percent
Change
6.02%
3.64%
4.47%
4.52%
6.49%
5.56%
8.47%
5.05%
Source: Illinois Department of Revenue, Sales Tax Receipts & Melaniphy & Associates, Inc., 2012
CITY OF CHICAGO RETAIL SALES INCREASED BY 1.1 BILLION,

AN INCREASE OF 5.05%
Total retail sales in the City of Chicago stood at approximately $23.0 billion in 2011, an increase of approximately $1.3
billion, or 6.02%. Table 4 indicates that the City continues to show two years of positive numbers following two years of
sales decline. However, one retail category recorded a decline (excluding Agriculture) while seven retail categories recorded
increases. Increases are shown in General Merchandise, Food Stores, Drinking & Eating Places, Apparel & Accessories,
Furniture & Electronics, Automotive & Filling Stations, and Drugs & Miscellaneous Retail Stores.
Copyright Melaniphy & Associates, Inc, April 2012. No quotation or copying without written permission.
Page 3

Volume 27.1
April 2012
Table 4
Category
General Merchandise Stores
Food Stores
Drinking and Eating Places
Apparel & Accessories Stores
Furniture & Electronics Stores
Home Improvement Stores
Automotive & Filling Stations
Drugs & Miscellaneous Retail
Stores
Agriculture & All Others
Manufacturers
Total Retail Sales
Total Retail Sales by Major Retail Category

City of Chicago
2009, 2010, and 2011
2009
2010
2011
$1,597,349,388
$1,653,606,551
$1,743,540,113
$3,588,111,160
$3,558,627,522
$3,651,741,845
$4,745,136,134
$5,043,233,365
$5,462,807,555
$1,402,639,601
$1,549,171,934
$1,650,475,941
$815,540,023
$867,060,951
$994,124,141
$733,927,480
$748,288,923
$738,310,541
$1,983,067,211
$2,365,605,881
$2,572,596,694
$3,594,890,007
$1,780,807,711
$369,750,614
$20,621,237,756
$3,451,065,741
$2,110,940,148
$355,950,892
$21,703,552,494
$3,718,365,751
$2,085,057,858
$392,996,347
$23,010,139,657
2010-2011
$89,933,562
$93,114,323
$419,574,190
$101,304,007
$127,063,190
($9,978,382)
$206,990,813
Percent Change
5.44%
2.62%
8.32%
6.54%
14.65%
-1.33%
8.75%
$267,300,010
($25,882,290)
$37,045,455
$1,306,587,163
7.75%
-1.23%
10.41%
6.02%
Source: Illinois Department of Revenue and Melaniphy & Associates, Inc., 2012
IN 2011, ALL OF THE TOP 20 SUBURBS INCREASED IN RETAIL SALES,

REVERSING THE 2009 SALES DECLINES
Table 5 presents the total 2011 retail sales and changes from 2010, along with total changes for the City of Chicago. Every
community in the Top 20 increased in retail sales in 2011, in contrast to losses in 2009. Also, the total retail sales of the Top
20 Suburbs and the City of Chicago account for 51.2% of the Metropolitan Areas total retail sales. Schaumburg continues
to lead all suburbs in retail sales with sales of $2.675 billion, an increase of $169.7 million or 6.77%. Naperville was 2nd with
sales of $2.644 billion, increasing in 2010 by $184.1 million. This was followed by Aurora with retail sales of $1.888
billion, an increase of $110 million in 2010.
Schaumburg remained number 1 with sales of $2.8 billion and a sales increase in 2011 of $155.4 million, or 5.81%.
Naperville was 2nd with 2011 sales of $2.8 billion for an increase of $126.0 million, or 4.77%. Aurora adjacent to
Naperville recorded 2011 sales of $1.98 billion and an increase of $88.3 million, or 4.68%. Joliet retained 4th place with sales
of approximately $1.85 billion, an increase of $49.5 million, or 2.75%. Orland Park held its rank at 5th place with sales of
approximately $1.75 billion, increasing by $23.5 million, or 1.36%. Niles retained 6th place, with sales of over $1.38 billion,
an increase of $50.0 million, or 3.75%. Glenview remained in 7th position in 2011, with sales of $1.28 billion, and an
increase in sales of $45.6 million, or 3.69%.
Skokie held 8th place with retail sales of approximately $1.24 billion, increasing by $23.4 million, or 1.93%. Bolingbrook
moved up to 9th place from 13th position with 2011 sales of $1.23 billion, an increase of $148.9 million, or13.80%.
Bolingbrook had the highest positive percent change of any of the Top 20 Suburban Communities. Vernon Hills moved up
to 10th place from 12th position, with sales in 2011 of $1.19 billion with an increase of $109.7 million, or 10.16%. Vernon
Hills recorded the second highest growth percentage of the Top 20 Suburbs. Elgin was in 11th position with 2011 sales of
$1.15 billion, an increase of $51.7 million, or 4.71%. Gurnee dropped to 12th place with retail sales of $1.14 billion, which is
an increase of $30.1 million, or 2.70%. Tinley Park rose to 13th place with sales of $1.12 billion and an increase of $68.1
million, or 6.47%. Downers Grove dropped from 11th position to 14th place with retail sales of approximately $1.1 billion, an
increase of approximately $22.7 million, or 2.08%.
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Volume 27.1
April 2012
Table 5
Top 20 Chicagoland Suburbs Retail Sales and the City of Chicago
2008, 2009, 2010, and 2011
Community
Chicago
Schaumburg
Naperville
Aurora
Joliet
Orland Park
Niles
Glenview
Skokie
Bolingbrook
Vernon Hills
Elgin
Gurnee
Tinley Park
Downers Grove
Oak Brook
Lombard
Arlington Heights
Crystal Lake
Oak Lawn
St. Charles
Total Top 20
Total
2008
Sales
Total
2009
Sales
Total
2010
Sales
Total
2011
Sales
Total
2010-2011
Change
$22,204,546,670
$2,827,566,312
$2,608,999,254
$1,926,557,186
$1,877,463,614
$1,758,759,617
$1,326,920,365
$1,311,809,000
$1,198,047,317
$1,108,368,224
$1,162,387,515
$1,108,414,844
$1,172,530,518
$1,037,081,844
$1,192,958,144
$1,079,220,162
$1,101,548,219
$1,071,434,525
$1,061,252,145
$991,593,151
$923,733,172
$50,051,191,798
$20,606,119,376
$2,505,521,901
$2,460,245,575
$1,778,311,090
$1,765,624,242
$1,667,326,376
$1,268,443,741
$1,194,363,346
$1,127,026,681
$1,016,563,761
$1,024,358,416
$1,008,687,803
$1,073,173,950
$972,316,431
$1,086,415,856
$990,744,843
$985,530,538
$977,613,462
$955,334,003
$921,082,854
$876,402,916
$46,261,207,161
$21,703,552,494
$2,675,251,904
$2,644,326,588
$1,888,371,374
$1,796,950,941
$1,723,893,812
$1,330,925,295
$1,233,635,341
$1,215,103,399
$1,078,730,142
$1,080,524,792
$1,096,721,057
$1,114,403,594
$1,053,339,922
$1,091,381,046
$1,071,922,233
$1,010,539,562
$1,011,443,261
$948,701,597
$970,362,404
$884,969,085
$48,625,049,843
$23,010,139,657
$2,830,618,358
$2,770,371,015
$1,976,683,115
$1,846,452,181
$1,747,382,163
$1,380,839,137
$1,279,214,495
$1,238,516,725
$1,227,632,476
$1,190,259,905
$1,148,396,597
$1,144,495,554
$1,121,485,505
$1,114,042,049
$1,105,843,778
$1,082,255,154
$1,045,956,085
$1,014,921,319
$982,518,981
$928,802,462
$51,186,826,711
$1,097,433,118
$155,366,454
$126,044,427
$88,311,741
$49,501,240
$23,488,351
$49,913,842
$45,579,154
$23,413,326
$148,902,334
$109,735,113
$51,675,540
$30,091,960
$68,145,583
$22,661,003
$33,921,545
$71,715,592
$34,512,824
$66,219,722
$12,156,577
$43,833,377
$2,352,622,823
20102011
Percent
Change
6.02%
5.81%
4.77%
4.68%
2.75%
1.36%
3.75%
3.69%
1.93%
13.80%
10.16%
4.71%
2.70%
6.47%
2.08%
3.16%
7.10%
3.41%
6.98%
1.25%
4.95%
5.27%
Source: Illinois Department of Revenue and Melaniphy & Associates, Inc., 2012
Oak Brook dropped to 15th place with 2011 retail sales of $1.11 billion and increased $33.9 million, or 3.16%. Lombard
rose to 16th position with 2011 sales of approximately $1.08 billion, or 7.10%. Arlington Heights dropped to 17th place with
2011 sales of $1.05 billion and a sales increase of $34.5 million, or 3.41%. Crystal Lake in 2011 was in 18th position with
recorded sales of $1.02 million, up $66.2 million, or 6.98%. Oak Lawn dropped to 19th place with recorded retail sales of
$982.5 million with an increase of $12.2 million, or 1.25%. St. Charles maintained 20th place with sales of $928.8 million
with an increase of $43.8 million, or 4.95%. Elmhurst dropped off the Top 20 list in 2010 from 19th place in 2009.
THE CORE MALL MARKETS

A Core Market is one with a major mall. There are currently 23 Core Markets in the Chicago Metropolitan Area outside of
the City of Chicago, which are depicted in Table 6. The Core Market represents the immediate surrounding retail concentration
including the mall, big boxes, and other retailers and shopping centers. In 2011, all but 2 of the Core Markets increased in
retail sales.
Please note: The sales indicated are the total retail sales for the indicated suburbs and are not the sales of the malls.
This is simply an indication of the sales of the retail concentrations including the mall and the surrounding big boxes.
For example, Fox Valley Mall is located on Illinois Highway 59 on the dividing line between the suburbs of Aurora and
Naperville. The Mall is located in Aurora, while most of the big boxes are located in Naperville. Both communities support the
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Volume 27.1
April 2012
combined retail facilities. Thus, both have been included in the Core definition. It should also be pointed out that many
suburbs are included in multiple counties. Thus, the data must be compiled and compared. Overall, the 23 Core Markets
account for over approximately 35% of the Chicago Metro Areas retail sales. Specifically, they account for over
$35.276 billion in retail sales, up from $33.875 billion in 2010. A discussion of each of the 23 core markets follows.
The first position again in 2011 again went to the Fox Valley Mall retail concentration in Aurora/Naperville. The combined
Aurora/Naperville retail concentration had sales of approximately $4.7 billion, and increased by $214.4 million. The
Woodfield Mall concentration including Schaumburg, Roselle, Rolling Meadows and Hoffman Estates retained 2nd place with
sales of $3.73 billion, with an increase of $163.1 million.
Louis Joliet Mall in the Joliet/Plainfield concentration remained in 3rd place with sales of approximately $2.3 billon, up $78.1
million from 2010. Yorktown Center which includes Lombard and Downers Grove was in 5th place with combined sales of
$2.2 billion and an increase over 2010 of $94.4 million. Old Orchard Center which serves Skokie and Evanston remained in
6th place with 2011 sales of $2.1 billion and an increase of $35.4 million. Hawthorn Center in the Vernon
Hills/Libertyville/Mundelein moved up to 4th place with sales of $2.2 billion, an increase of $146.7 million.
Orland Square Mall and the surrounding retail concentration in Orland Park remained in 8th place with total 2011 sales of
$1.7 billion, an increase of $23.5 million over 2010. The Stratford Square retail concentration in the Bloomingdale/Glendale
Heights/Carol Stream maintained 7th place with 2011 sales of $1.8 billion, an increase of $63.2 million. The Promenade retail
concentration in Bolingbrook remained in 9th place with 2011 sales of $1.66 billion, increasing by $177.5 million. The Golf
Mills core retail concentration in Niles maintained 11th place with 2011 sales of $1.38 billion, with an increase of $49.9
million.
Table 6
Core Retail Markets

Top 23 Chicagoland Major Mall Concentrations
2009, 2010, and 2011
CORE MARKET MALL AREA
2009
2010
2011
Changes
Fox Valley Mall - Aurora/Naperville

Woodfield Mall - Schaumburg/Roselle/Rolling
Meadows/Hoffman Estates
Louis Joliet Mall - Joliet/Plainfield
Hawthorn Center - Vernon Hills/Libertyville/Mundelein
Yorktown Center- Lombard/Downers Grove
Old Orchard Center - Skokie/Evanston
Stratford Square. - Bloomingdale/Glendale Heights/Carol Stream
Orland Square - Orland Park
The Promenade - Bolingbrook/Romeoville
Northbrook Court. - Northbrook/Deerfield
Golf Mill Mall - Niles
The Plaza - Evergreen Park/Oaklawn
Oak Brook Center - Oak Brook/Oakbrook Terrace
Gurnee Mills Mall - Gurnee
Randhurst Center - Mount Prospect, Prospect Heights
Charlestown Mall - Saint Charles
River Oaks Center - Calumet City/Lansing
North Riverside Park - North Riverside/Riverside/Berwyn
Lincoln Mall - Matteson, Olympia Fields
Spring Hill Mall - West Dundee/East Dundee/Carpentersville
Lincolnwood Town Center - Lincolnwood
Harlem Irving Plaza - Norridge
Chicago Ridge Mall - Chicago Ridge
$4,035,853,611
$4,532,697,962
$4,747,054,130
$214,356,168
$3,432,936,693
$2,171,962,910
$2,007,168,653
$2,071,946,394
$1,977,332,386
$1,663,508,238
$1,667,326,376
$1,414,567,049
$1,241,240,238
$1,268,443,741
$1,232,312,032
$1,152,423,017
$1,073,173,950
$973,346,197
$876,402,916
$904,619,685
$691,943,907
$685,217,403
$615,636,085
$431,879,449
$394,390,713
$299,522,883
$3,569,527,967
$2,210,012,910
$2,090,556,918
$2,101,920,608
$2,096,836,481
$1,700,184,468
$1,723,893,812
$1,483,566,651
$1,258,842,007
$1,330,925,295
$1,299,479,821
$1,225,627,592
$1,114,403,594
$1,106,785,136
$884,969,085
$920,609,526
$719,630,692
$685,403,214
$640,761,418
$457,511,879
$410,731,869
$310,131,452
$3,732,658,653
$2,288,145,056
$2,237,300,406
$2,196,297,203
$2,132,251,916
$1,763,418,358
$1,747,382,163
$1,661,077,978
$1,380,882,923
$1,380,839,137
$1,316,439,850
$1,275,705,891
$1,144,495,554
$1,134,412,215
$928,802,462
$910,706,754
$759,261,592
$677,156,755
$649,639,427
$473,639,333
$425,044,829
$313,667,572
$163,130,686
$78,132,146
$146,743,488
$94,376,595
$35,415,435
$63,233,890
$23,488,351
$177,511,327
$122,040,916
$49,913,842
$16,960,029
$50,078,299
$30,091,960
$27,627,079
$43,833,377
$9,902,772
$39,630,900
$8,246,459
$8,878,009
$16,127,454
$14,312,960
$3,536,120
Total 23 Core Markets
$32,283,154,526
$33,875,010,357
$35,276,280,157
$1,401,269,800
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Volume 27.1
April 2012
Source: Illinois Department of Revenue and Melaniphy & Associates, Inc, 2012
The Plaza (formerly known as Evergreen Plaza) retail concentration which includes Evergreen Park/Oak Lawn area was
in 12th place with 2011 sales of $1.3 billion, with an increase of $17.0 million. Northbrook Courts core retail area which
includes Northbrook and Deerfield maintained 10th position with 2011 retail sales amounting to $1.38 billion and an increase
of $122.0 million. Oak Brook Center and its smaller immediate retail concentration recorded retail sales in 2011 of $1.28
billion, an increase of $50.1 million. The Gurnee Mills Mall retail concentration in Gurnee maintained 14th position with
2011 sales of $1.14 billion, increasing by $30.1 million. The Randhurst Center retail concentration area including Mount
Prospect and Prospect Heights maintained 15th place with 2011 sales of $1.13 billion, an increase of $27.6 million.
The River Oaks Center retail concentration area which includes Calumet City and Lansing maintained 17th place with
recorded 2011 sales of $911.0 million, a decrease of -$9.90 million. Charlestowne Mall area retail concentration in St.
Charles includes the Mall, its surrounding big boxes, and the concentration on Randall Road. The area maintained 16th place
with 2011sales of $928.8 million, increasing by $43.8 million. Maintaining 18th place in 2011, North Riverside Park area
retail concentration had sales of $759.3 million, with an increase of $39.6 million. The Lincoln Mall area retail
concentration including Matteson and Olympia Fields maintained 19th place with sales of $677.2 million, decreasing -$8.25
million.
Spring Hill Mall in the West Dundee retail concentration area maintained 20th place with 2011 sales of $649.6 million, an
increase of $8.88 million. The Lincolnwood Town Center retail concentration area, in the 21st position had sales in 2011 of
$473.6 million and an increase of $16.1 million. Harlem-Irving Plaza retail concentration in Norridge was in 22nd place
and had 2011 sales of $425.0 million, with an increase of $14.3 million. Finally, the Chicago Ridge Mall retail
concentration in Chicago Ridge ranked 23rd. The area increased in 2011 by $3.5 million to sales of $313.7 million.
GENERAL MERCHANDISE SALES DECREASED IN 14 OF THE TOP 20 SUBURBS IN 2011

General Merchandise retail sales mainly include sales recorded in department stores, big box discount department stores,
and Dollar stores. In evaluating the changes in sales by suburb, the performances of Nordstrom, Macys, Carsons, Penneys,
Sears, Von Maur, Saks, Bloomingdales, and Neiman Marcus has been reviewed, along with big box general merchandise
operators including Target, Super Target, Wal-Mart, Wal-Mart Supercenter, Costco, Sams Club, Kohls, Meijer, and Kmart.
General Merchandise sales for 2007, 2008, 2009, and 2010 are shown in Table 7 on the following page.
Overall for the Chicago Metropolitan Area, General Merchandise sales in 2011 decreased by -$554.4 million to
approximately $11.0 billion. However, when only the Top 20 Suburbs General Merchandise sales are considered, General
Merchandise sales declined by -$79.1 million to sales of $5.8 billion. The Top 20 Suburbs account for 52.9% of total Metro
General Merchandise sales. The Top 20 Suburbs include the communities with major mall and significant retail
concentrations. Thus, sales are declining in the largest concentrations, but increasing in the balance of the Metropolitan Area
where only boxes are concentrated.
In the Top 20 Suburbs, Joliet continued in the 1st position. Joliet had General Merchandise sales in 2011 of $329.8 million,
down -$36.9 million in sales from 2010, or -10.07%. Schaumburgs 2011 General Merchandise sales increased by $8.1
million to sales of $325.8 million, or 2.55%. Niles remained 3rd with sales of $292.0 million, down from sales of $312.9
million in 2010, for a decrease of -$21.0 million , or -6.70%. Vernon Hills held 4th place with sales in 2011 of $263.3 million
down by -19.0 million, or -6.72%.
Orland Park was in 5th position with General Merchandise sales in 2011 of $224.2 million, a decrease of -$3.7 million , or
-1.63%. Gurnee maintained 6th position with sales in 2011 in this category of $222.6 million, down -$14.8 million, or 6.23%.
Crystal Lake was in 7th position with 2011 sales of $219.5 million down from $240.9 million in 2010, which represents a
decrease of -$21.4 million, or -8.87%. Naperville rose to 8th position from 11th place with sales in 2011 of $213.4 million, an
increase of $3.0 million, or 1.44%. Naperville does not have any department stores, only big boxes. Hodgkins dropped to 9th
position from 8th place with 2011 sales of $212.5 million, a decrease of -$1.3 million, or -0.59%. Hodgkins General
Merchandise stores consist only of big boxes.
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Volume 27.1
April 2012
Lombard dropped to 10th position with 2011 sales of $209.3 million, declining -$3.8 million, or -1.80%. Lombard has both
Yorktown Center and big box stores. Oak Brook moved up to 11th place with sales of $202.5 million, up by $3.7 million, or
1.86%. All of the sales increases were enjoyed by department stores in Oak Brook Center. Aurora, the home of Fox Valley
Mall with Macys, Carsons, Sears, and JC Penney, dropped to 12th place with sales of approximately $192.3 million for a
decrease of -$20.7 million, or -9.72%
Lake Zurich, with all big boxes, maintained 13th place with sales of $168.2 million, down $712,600, or -0.42%.
Streamwood returned to 14th position with sales of $159.0, up by $128,563, or 0.08%. The Streamwood market is
comprised of all big boxes. Calumet City moved up to 15th place with sales of $154.9 million, an increase of $142,150, or
0.09%. Skokie which moved up to 16th place saw its sales increase by $145,321 in 2011 to $150.5 million. The sales increase
was 0.10%. Skokie is the home of Old Orchard Center with Macys, Nordstrom, Lord & Taylor, and Bloomingdales.
Bloomingdale at17th place had sales of $144.1 million, down by -$12.5 million, or -1.00%. Stratford Square in Bloomingdale
has Macys, Sears Carsons, Penneys, Kohls, and a large Burlington Coat Factory, along with major big boxes. Matteson
dropped to 18th from 16th place with Lincoln Mall and the big box stores decreasing sales to $144.0 million, down -$11.1
million, or -7.17%. Batavia maintained 19th place with sales of $139.4 million in 2011, a decrease of -$2.1 million, or -1.47%
Evergreen Park remained in 20th position with General Merchandise sales of $120.8 million, down -$15.3 million, or 11.26%.
Table 7
General Merchandise Sales for the Top 20 Communities
2007, 2008, 2009, 2010, and 2011
Community
2007
General
Merchandise
Sales
2008
General
Merchandise
Sales
Chicago
$1,737,342,930 $1,637,158,723
Joliet
$347,257,119
$379,414,546
Schaumburg
$383,630,007
$347,909,647
Niles
$305,512,721
$308,612,175
Vernon Hills
$295,547,089
$289,181,644
Orland Park
$218,831,793
$240,325,514
Gurnee
$252,776,785
$231,552,831
Crystal Lake
$260,127,871
$251,583,702
Naperville
$242,528,914
$217,914,856
Hodgkins
$224,599,271
$208,778,637
Lombard
$219,471,492
$240,596,303
Oak Brook
$219,593,300
$206,424,105
Aurora
$238,495,270
$216,747,835
Lake Zurich
$160,982,903
$157,533,676
Streamwood
$170,845,613
$159,579,085
Calumet City
$159,312,497
$121,256,589
Skokie
$170,151,758
$142,771,444
Bloomingdale
$148,063,614
$158,224,170
Matteson
$123,360,013
$168,539,520
Batavia
$167,949,693
$155,595,374
Evergreen Park
$157,522,389
$149,770,528
Total Top 20
$6,203,903,042 $5,778,960,574
Note: the Top 20 Totals do no include Chicago
2009
General
Merchandise
Sales
2010
General
Merchandise
Sales
2011
General
Merchandise
Sales
Change
2010
2011
$1,597,349,388
$367,107,800
$309,792,521
$309,676,753
$278,284,658
$224,528,328
$230,469,280
$243,420,497
$210,468,595
$195,142,059
$215,259,149
$186,466,432
$206,633,246
$161,352,120
$155,576,706
$151,744,304
$138,546,790
$152,081,229
$159,350,540
$140,896,893
$144,813,286
$5,910,787,811
$1,653,606,551
$366,755,780
$317,667,149
$312,919,715
$282,302,527
$227,933,361
$237,416,891
$240,886,990
$210,331,402
$213,732,603
$213,185,906
$198,820,643
$212,965,813
$168,939,213
$158,914,176
$154,787,489
$150,361,936
$156,587,717
$155,105,231
$141,460,604
$136,106,114
$5,910,787,811
$1,743,540,113
$329,831,396
$325,776,174
$291,957,100
$263,333,876
$224,214,543
$222,634,076
$219,523,014
$213,359,951
$212,462,115
$209,338,967
$202,525,674
$192,263,284
$168,226,607
$159,042,739
$154,929,639
$150,507,257
$144,060,686
$143,977,789
$139,374,990
$120,781,336
$5,831,661,326
$89,933,562
$36,924,384
$8,109,025
$20,962,615
$18,968,651
$3,718,818
$14,782,815
$21,363,976
$3,028,549
$1,270,488
$3,846,939
$3,705,031
$20,702,529
$712,606
$128,563
$142,150
$145,321
$12,527,031
$11,127,442
$2,085,614
$15,324,778
$79,126,485
Percent
Change
5.44%
-10.07%
2.55%
-6.70%
-6.72%
-1.63%
-6.23%
-8.87%
1.44%
-0.59%
-1.80%
1.86%
-9.72%
-0.42%
0.08%
0.09%
0.10%
8.00%
-7.17%
-1.47%
-11.26%
-1.34%
Source: Illinois Department of Revenue, Sales Tax Receipts Report and Melaniphy & Associates, Inc., 2012
Page 8

Volume 27.1
April 2012
11 OF THE TOP 20 SUBURBS FOOD STORE SALES INCREASED; 9 DECREASED

Food Store sales include food consumed at home. Food sold in super stores or supercenters is often included in the General
Merchandise category. Thus, food dollars have shifted around toward many big box discount stores. The Chicago area
supermarket industry continues in transition as Jewel moves aggressively to remodel, Dominicks stores struggle to regain
lost market share. Additionally, new stores are being added by independents and Marianos Fresh Market, along with
superstores such as Costco, Sams Club, Wal-Mart Supercenters, Super Target, Meijer, and Woodmans. National smaller
food chains like Aldi, Food 4 Less, Trader Joes, and Whole Foods have added new stores. The decline in the Food Stores
Category has been surprising throughout the recession. Ordinarily, food store sales go up when Eating & Drinking Place sales
go down. In this recession, both went down, but Food Store sales the most.
Total Food Store sales for the Chicago Metro area in 2011 amounted to approximately $13.1 billion, increasing $321.4
million, or 2.52%. The City of Chicago saw its Food Store sales decrease by $93.1 million in 2011 to $3.65 billion. Table 8
depicts the Food Store sales results for 2007 through 2011.
Table 8
Community
Chicago
Naperville
Evanston
Arlington Hts.
Joliet
Niles
Aurora
Schaumburg
Wheaton
Palatine
Elgin
DesPlaines
Oak Lawn
Carpentersvile
Orland Park
Waukegan
Downers Grove
Glenview
Buffalo Grove
Skokie
Highland Park
Total Top 20
Food Store Sales

Top 20 Chicagoland Suburbs
2007-2011
2009
2010
Food
Food
Sales
Sales
2007
Food
Sales
2008
Food
Sales
$3,491,838,983
$292,418,463
$209,123,723
$159,521,786
$220,122,101
$165,185,310
$178,161,263
$144,019,484
$167,410,359
$163,672,338
$148,029,239
$111,530,323
$144,050,614
$107,358,247
$151,070,256
$136,183,659
$108,625,273
$112,517,781
$106,336,565
$110,258,087
$97,524,348
$3,033,119,219
$3,669,552,593
$302,689,396
$212,676,316
$159,391,933
$203,936,786
$179,836,551
$171,617,045
$140,393,674
$163,155,555
$163,889,426
$142,807,020
$115,184,430
$139,628,501
$124,233,002
$139,890,696
$128,869,409
$108,174,594
$118,991,957
$110,778,391
$112,370,283
$99,842,545
$3,038,357,510
$3,588,111,160
$313,091,190
$202,803,915
$159,707,659
$197,555,952
$203,002,720
$163,977,218
$133,688,928
$161,812,493
$155,635,995
$127,229,678
$110,595,806
$140,198,601
$120,676,861
$136,566,803
$122,755,516
$117,287,938
$111,145,295
$105,120,397
$103,599,910
$93,923,386
$2,980,376,261
$3,558,627,522
$321,053,675
$203,435,550
$170,963,666
$183,974,151
$187,431,606
$162,259,591
$153,693,911
$154,495,909
$146,058,984
$128,596,782
$109,545,834
$130,821,358
$120,536,076
$128,327,731
$122,124,264
$119,168,479
$106,281,353
$103,252,457
$96,548,777
$86,811,565
$2,935,381,719
2011
Food
Sales
2010
2011
Change
Percent
Change
$3,651,741,845
$326,856,287
$208,327,580
$200,265,572
$189,061,227
$186,070,923
$169,416,227
$166,805,667
$157,651,686
$140,779,585
$130,330,787
$125,744,851
$123,582,527
$123,155,533
$120,358,852
$119,798,790
$117,780,151
$108,510,290
$94,307,579
$93,136,902
$84,413,667
$2,986,354,683
$93,114,323
$5,802,612
$4,892,030
$29,301,906
$5,087,076
$1,360,683
$7,156,636
$13,111,756
$3,155,777
$5,279,399
$1,734,005
$16,199,017
$7,238,831
$2,619,457
$7,968,879
$2,325,474
$1,388,328
$2,228,937
$8,944,878
$3,411,875
$2,397,898
$50,972,964
2.62%
1.81%
2.40%
17.14%
2.77%
-0.73%
4.41%
8.53%
2.04%
-3.61%
1.35%
14.79%
-5.53%
2.17%
-6.21%
-1.90%
-1.17%
2.10%
-8.66%
-3.53%
-2.76%
1.74%
Note: the Top 20 Totals do no include Chicago.

Page 9

Volume 27.1
April 2012
Naperville remained in 1st place with total food sales in 2011 of $326.9, rising approximately $5.8 million, or 1.81%.
Evanston remained in 2nd place with sales of $208.3 million and an increase of $4.9 million or 2.40%%. Arlington Heights,
reflecting the opening of Marianos, moved to 3rd place with 2011 sales of approximately $200.3 million up $29.3 million, or
17.14%. Joliet remained in 4th position with 2011 sales of approximately $189.1 million, an increase of $5.1 million, or
2.77%. . Niles dropped to 5th place with sales of $186.1 million with a decrease of -$1.4 million, or -0.73%. Aurora
maintained 6th position with sales in this category of $169.4 million, increasing $7.2 million, or 4.41%.
Schaumburg moved up to 7th place with sales of $166.8 million, an increase of $13.1million, or 8.53%. Wheaton fell to 8th
place with sales of $157.7 million, an increase of $3.2 million, or 2.04%. Palatine maintained 9th place with recorded 2011
sales of $140.8 million, down -$5.3 million, or -3.61%. Elgin rose to 10th position with 2011 sales of $130.3 million, an
increase of $1.7 million, or 1.35%.
DesPlaines moved up to 11th from 15tth position and recorded sales of $125.7 million for an increase of $16.2 million, or
14.79%. Oak Lawn dropped to 12th position with sales of $123.6 million, decreasing -$7.2 million, or 5.53%.
Carpentersville with Woodmans moved up to 13th in 2011 with sales of $123.2 million, an increase of $2.6 million, or
2.17%. Orland Park dropped to 14th position with sales of $120.4 million and a decrease of -$8.0 million, or -6.21%.
Waukegan dropped to 15th place with sales of $119.8 million, down by -$2.3 million, or -1.90%. Downers Grove
maintained 16th position with sales of $117.8 million, a decrease of -$1.4 million, or -1.17%. Glenview recorded 17th position
with sales of $108.5 million, an increase of $2.2 million, or 2.10%.
Buffalo Grove maintained 18th place and recorded 2011 sales of $94.3 million, down -$8.9 million, or -8.66%. Skokie
maintained 19 place with sales of $93.1 million declining by -$3.4 million, or -3.53%. Highland Park remained in 20th
place. The community recorded 2011 sales of $84.4 million, but declined in sales by -$2.4 million, or -2.76%.
THE TOP 20 SUBURBS SAW THEIR DRINKING & EATING PLACE SALES
INCREASE BY $511.4 MILLION OUT OF A METRO TOTAL INCREASE OF $672 MILLION
THE TOP 20 SUBURBS ACCOUNT FOR 63.2% OF ALL SALES IN THIS CATEGORY
As previously indicated, in 2011 in the Chicago Metropolitan Area, Food Store sales (food eaten at home) increased by
approximately $321.4 million to $13.1 billion, while Drinking & Eating Place sales (food eaten away from home) increased
by $672 million to sales of $13.3 billion. The Top 20 Eating & Drinking Place suburbs generated over 63% of the 2011 sales.
The City of Chicago, Schaumburg, Aurora, St. Charles, Glenview, Elgin. Lombard, Skokie, Downers Grove, and Orland Park
were solid winners.
The City of Chicago saw its 2011 Drinking & Eating sales increase by $419.6 million to total sales of $5.5 billion. This
represents an increase of 8.32%. Table 9 on Page 11 presents the 2011 results for the City of Chicago and the Top 20
Suburbs in this category.
Schaumburg continued as the leader in this category with sales of $335.0 million with an increase of $17.6 million, or
5.56%. Naperville maintained 2nd place with sales of $288.4 million, but a decrease of -155,521, or 0.05%. Aurora moved to
3rd place with sales of $187.9 million and an increase or $14.6 million, or 8.40%. Joliet dropped to 4th place with sales of
$180.3 million, an increase of $2.3 million, or 1.31%.
Orland Park retained 5th place with sales of $163.7 million, up $5.3 million, or 3.37%. Skokie moved to 6th place with sales
of approximately $149.1 million, an increase of $6.1 million, or 4.29%. Rosemont, the entry to OHare Airport, Allstate
Arena, and the Donald E. Stephens Convention Center, moved up to 7th place with 2011 sales of $145.4 million, an increase
of $4.8 million, or 3.43% The improvement shows the increase in convention activity and the return of luncheon business.
Oak Brook moved up to 8th place with sales of $142.9 million, up $4.0 million, or 2.86%. Arlington Heights was in 9th
place with sales of $139.1 million, nevertheless declining by -$4.9 million, or -3.42%. The decline was the result of closing
of a large restaurant which has been leased to another operator. Lombard in 10th place recorded sales of $131.9 million, up
$6.3 million, or 5.03%.
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Volume 27.1
April 2012
Downers Groves was in 11th position with sales of $125.3 million, an increase of $5.9 million, or 4.98%. Evanston stood in
12th place with sales of $124.0 million, with an increase of $234,926, 0.19%. Bolingbrook in 2011 was in 13th position
with sales of $122.8 million, with an increase of $3.1 million, or 2.59% Gurnee, in 14th place, had sales of $117.7 million,
an increase of $809,785, or 0.69%. Glenview 15th place recorded sales of $111.7 million, and an increase of $7.4 million, or
7.10%. Elgin dropped to 16th place with 2011 sales of $106.7 million and an increase of $3.8 million, or 3.67%.
Tinley Park was in 17th with sales of $102.0 million, up by $2.6 million, or 2.63%. Oak Lawn in 18 h place with sales of
$97.9 million, up by $2.6 million, or 2.78%. St. Charles had 2011 sales of $91.9 million, up by $7.6 million, or 9.05%.
Crystal Lake rounded out the Top 20 with sales of $91.0 million, increasing by $1.7 million, or 1.91%.
Table 9
Community
Chicago
Schaumburg
Naperville
Aurora
Joliet
Orland Park
Skokie
Rosemont
Oak Brook
Arlington Hts.
Lombard
Downers Grove
Evanston
Bolingbrook
Gurnee
Glenview
Elgin
Tinley Park
Oak Lawn
Saint Charles
Crystal Lake
Total Top 20
2007
Sales
Drinking
& Eating
$4,936,371,275
$352,373,594
$255,506,443
$178,225,983
$187,694,943
$151,899,126
$141,238,169
$151,932,729
$126,689,341
$156,740,665
$124,783,759
$124,256,851
$114,023,558
$102,465,148
$114,252,189
$111,415,121
$92,236,877
$88,733,334
$96,209,306
$90,934,002
$81,876,045
$4,936,373,282
Drinking & Eating Sales

Chicago and the Top 20 Chicagoland Suburbs
2007, 2008, 2009, 2010, and 2011
2008
2009
2010
2011
Sales
Sales
Sales
Sales
Drinking
Drinking
Drinking
Drinking
& Eating
& Eating
& Eating
& Eating
$5,014,751,787 $4,745,136,134 $5,043,233,365 $5,462,807,555
$347,525,298
$307,695,034
$317,355,888
$334,994,254
$267,970,460
$271,779,393
$288,510,112
$288,354,591
$179,817,162
$168,592,786
$173,328,804
$187,889,945
$188,325,021
$179,288,070
$177,944,157
$180,267,865
$165,311,527
$156,515,221
$158,366,146
$163,707,139
$138,684,596
$141,759,725
$142,966,828
$149,093,528
$167,586,363
$134,372,445
$140,567,383
$145,385,411
$124,827,222
$127,090,310
$138,888,118
$142,859,765
$157,617,726
$150,202,275
$144,032,874
$139,101,334
$128,689,048
$122,287,785
$125,587,910
$131,906,909
$120,557,329
$117,821,534
$119,327,880
$125,270,180
$114,269,380
$111,253,735
$123,724,281
$123,959,207
$112,931,356
$104,153,141
$119,737,603
$122,840,468
$117,928,482
$112,889,288
$116,915,672
$117,725,457
$108,786,675
$103,632,449
$104,309,044
$111,711,296
$96,493,965
$99,708,130
$102,914,742
$106,690,097
$95,087,074
$93,729,095
$99,364,008
$101,980,181
$97,341,577
$93,674,643
$95,245,022
$97,892,081
$85,097,652
$80,390,192
$84,256,206
$91,877,561
$84,317,128
$85,145,614
$89,307,780
$91,011,025
$5,014,753,795 $4,745,138,143 $5,043,235,375 $5,462,809,566
2010-2011
Changes
$419,574,190
$17,638,366
$155,521
$14,561,141
$2,323,708
$5,340,993
$6,126,700
$4,818,028
$3,971,647
$4,931,540
$6,318,999
$5,942,300
$234,926
$3,102,865
$809,785
$7,402,252
$3,775,355
$2,616,173
$2,647,059
$7,621,355
$1,703,245
$419,574,190
2010
2011
Percent
Change
8.32%
5.56%
-0.05%
8.40%
1.31%
3.37%
4.29%
3.43%
2.86%
-3.42%
5.03%
4.98%
0.19%
2.59%
0.69%
7.10%
3.67%
2.63%
2.78%
9.05%
1.91%
8.32%
Note: the Top 20 Totals do no include Chicago

ALL BUT 2 TOP 20 SUBURBS IN THE

APPAREL & ACCESSORIES STORES CATEGORY INCREASED IN SALES
Apparel & Accessories Stores sales came back significantly in 2011 rising by over $886.5 million to total sales of $5.5
billion. The Top 20 Suburbs in the Apparel & Accessory Stores accounted for over 73% of all sales in this category. Apparel
& Accessory Stores tend to be concentrated in malls, lifestyle centers, and the Near North Chicago area. With the decline of
department store attraction, sales in this category are truly reflective of the strength of the malls or lifestyle centers. Only two
suburbs declined Chicago Ridge and Deer Park. Table 10 on the following page provides the details for the Top 20
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Volume 27.1
April 2012
suburbs in this category. Apparel and Accessory Stores usually recover slowly following a recession. Overall, the Top 20
plus the City of Chicago captured $4.1 billion of the total Metropolitan Area sales in this category of $5.5 billion in 2011.
The City of Chicago had 2011 sales in this category of approximately $1.65 billion, rising by approximately $101.3 million,
or 6.54%. Overall, the Chicago Metropolitan Area had Apparel & Accessory Stores sales of approximately $5.5 billion, up
$886.5 million, 19.03%.
Aurora moved up to 1st in this category with sales of $325.5 million, up $45.3 million, or 16.19%. Aurora had the largest
sales increase of the Top 20 Suburbs in this category, thanks to Fox Valley Center and Premium Outlets. Schaumburg
dropped to 2nd position in 2011 Apparel and Accessory Store sales of $324.7 million, rising $11.4 million, or 3.65%. Oak
Brook dropped to 3rd place with sales in this category of $303.5 million, up $4.7 million, or 1.58%. Skokie with Old
Orchard Center maintained 4th place with sales in 2011 of $221.4 million, a $7.8 million increase, or 3.65%. Orland Park
with Orland Square Mall maintained 5th place with 2011 sales in this category of $177.7 million, rising $12.0 million, or
7.31%. Gurnee which includes Gurnee Mills had sales of $124.4 million, up $21.2 million and 20.57%. Northbrook ranked
in 7th place with sales of $99.1 million, an increase of $3.8 million, or 4.01%. Naperville was in 8th place with sales of $93.3
million, up $16.6 million, or 21.64%.
Table 10
Community
City of Chicago
Aurora
Schaumburg
Oak Brook
Skokie
Orland Park
Gurnee
Northbrook
Naperville
Joliet
Vernon Hills
Algonquin
No. Riverside
Geneva
Bloomingdale
Norridge
Chicago Ridge
Calumet City
Lombard
Deer Park
Highland Park
Matteson
Top 20
Suburbs
2007
Apparel &
Accessory
Store Sales
$1,597,723,740
$220,100,693
$353,252,120
$307,529,387
$220,279,216
$174,342,164
$116,626,340
$101,450,581
$66,516,072
$60,347,669
$86,398,027
$57,527,016
$68,936,255
$71,440,504
$72,204,456
$66,255,946
$58,046,130
$47,138,525
$46,491,930
$52,610,060
$42,718,357
$43,705,529
Apparel & Accessory Store Sales

2007, 2008, 2009, 2010, and 2011
2008
2009
2010
Apparel &
Apparel &
Apparel &
Accessory
Accessory
Accessory
Store Sales
Store Sales
Store Sales
$1,539,229,994 $1,402,639,601 $1,549,171,934
$233,912,239
$247,400,479
$280,110,428
$332,982,459
$292,410,238
$313,292,818
$287,651,053
$271,132,097
$298,746,826
$205,946,334
$196,790,720
$213,563,494
$161,239,994
$158,122,604
$165,616,382
$110,222,056
$98,783,219
$103,173,900
$102,199,133
$90,229,269
$95,307,350
$69,016,456
$74,207,934
$76,740,430
$54,722,289
$46,782,037
$47,710,365
$79,713,293
$63,701,490
$68,972,633
$50,992,475
$45,596,751
$51,943,960
$63,921,802
$58,437,041
$61,358,287
$67,655,853
$60,515,785
$64,159,813
$66,963,981
$54,780,719
$52,586,936
$61,271,442
$54,290,487
$54,974,598
$55,788,249
$48,104,406
$54,992,050
$43,569,385
$40,021,955
$46,477,209
$52,097,838
$49,352,729
$49,586,541
$49,697,106
$45,471,880
$49,725,427
$36,714,615
$31,674,768
$40,322,408
$40,160,360
$35,829,964
$33,311,848
2011
Apparel &
Accessory
Store Sales
$1,650,475,941
$325,453,378
$324,732,662
$303,465,356
$221,359,038
$177,717,354
$124,395,865
$99,128,831
$93,347,470
$88,241,497
$84,488,611
$68,501,238
$66,970,284
$66,190,721
$61,021,143
$58,413,013
$54,063,213
$51,627,306
$51,526,939
$46,619,193
$40,975,311
$37,125,300
2010
2011
Changes
$101,304,007
$45,342,950
$11,439,844
$4,718,530
$7,795,544
$12,100,972
$21,221,965
$3,821,481
$16,607,040
$40,531,132
$15,515,978
$16,557,278
$5,611,997
$2,030,908
$8,434,207
$3,438,415
$928,837
$5,150,097
$1,940,398
$3,106,234
$652,903
$3,813,452
2010
2011
Percent
Change
6.54%
16.19%
3.65%
1.58%
3.65%
7.31%
20.57%
4.01%
21.64%
84.95%
22.50%
31.88%
9.15%
3.17%
16.04%
6.25%
-1.69%
11.08%
3.91%
-6.25%
1.62%
11.45%
$3,931,640,717
$3,765,668,406
$4,095,839,664
$323,994,027
8.59%
$3,466,276,173
$3,771,845,637
Note: the Top 20 Suburbs totals exclude the City of Chicago.

Joliet with Louis Joliet Mall rose from 18th place to 9th position with sales of $88.2 million, an increase of $40.5 million, or
84.95%. Vernon Hills with Hawthorn Center dropped to 10th place with sales of approximately $84.5 million, up $15.51
million, or 22.50%. Algonquin, the home of the Algonquin Commons lifestyle center, rose to 11th position and had sales in
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Volume 27.1
April 2012
the Apparel & Accessory Stores category of $68.5 million, up $16.6 million, or 31.88%. North Riverside with North
Riverside Park Mall maintained 12th place with sales of $66.9 million, rising by $5.61 million, or 9.15%. Geneva, with
Geneva Commons, was in 13th place with sales of $66.2 million, rising by $2.0 million, or 3.17%. Bloomingdale with
Stratford Square Mall rose to 14th position with recorded sales of $61.0 million, up $8.4 million, or 16.04%.
Norridge with Harlem-Irving Plaza had sales amounting to $58.4 million, up by $3.4 million, or 6.25%. Chicago Ridge
with Chicago Ridge Mall dropped to 16th place with sales of $54.1 million, a decrease of -$928,837 or -1.69%. Calumet
City with River Oaks Mall had sales of $51.6 million, up by $5.2 million, or 11.08% Lombard, with Yorktown Center,
retained 18th position with sales in this category of $51.5 million, increasing by $1.9 million, or 3.91%. Deer Park with Deer
Park Town Center was 19th place with 2011 sales of $46.6 million, down -$3.1 million, or -6.25%. Highland Park with
Renaissance Place was 20th place with sales of $41.0 million, rising $652,903, or 1.62%. Matteson with Lincoln Mall
rounded out the Top 20 Suburbs in this category with sales of $37.1 million, rising by $3.8 million, or 11.45%.
9 OF THE TOP 20 SUBURBS INCREASED IN THE

FURNITURE AND ELECTRONICS STORE CATEGORY
Table 11
Furniture & Household Furnishings & Electronics and Appliance Sales
2007, 2008, 2009, 2010, and 2011
2007
2008
2009
2010
2011
Furniture &
Furniture &
Furniture &
Furniture &
Furniture &
Total
2010
2011
Electronics
Electronics
Electronics
Electronics
Electronics
2010-2011
Percent
Community
Sales
Sales
Sales
Sales
Sales
Change
Change
Chicago
Vernon Hills
Glenview
Schaumburg
Naperville
Orland Park
Downers Grove
Skokie
Aurora
Oak Brook
Joliet
Northbrook
Arlington Hts.
Gurnee
Lombard
Geneva
Niles
Crystal Lake
Bloomingdale
Burbank
Itasca
Total
$1,025,390,920
$385,703,151
$394,204,088
$328,841,291
$222,333,653
$233,355,255
$175,639,758
$147,446,685
$132,633,606
$108,077,412
$113,631,958
$99,058,522
$104,795,516
$97,166,493
$87,019,898
$95,539,311
$94,177,106
$84,761,626
$83,241,554
$73,790,264
$145,883,935
$3,207,301,082
$961,617,632
$395,207,266
$360,139,188
$300,217,499
$189,585,745
$212,833,255
$149,088,581
$124,847,659
$110,447,774
$107,683,621
$105,786,786
$96,946,913
$95,969,180
$83,310,438
$78,721,949
$76,385,428
$77,227,467
$71,390,680
$76,414,565
$68,817,339
$70,175,904
$2,851,197,237
$815,540,023
$308,371,740
$309,080,551
$248,546,190
$165,777,848
$181,418,662
$131,924,655
$108,416,428
$95,800,165
$84,099,876
$115,377,254
$84,625,076
$73,715,659
$70,183,534
$72,604,293
$60,848,114
$61,658,560
$60,584,133
$57,824,305
$63,292,726
$41,823,803
$2,395,973,572
$867,060,951
$360,721,643
$315,835,557
$275,999,944
$186,221,808
$194,752,466
$140,830,252
$121,336,937
$108,187,734
$95,797,995
$100,377,521
$84,858,917
$80,195,856
$70,735,269
$66,925,222
$66,974,643
$66,275,524
$66,559,551
$60,213,103
$72,602,369
$35,520,622
$2,570,922,933
$994,124,141
$426,016,950
$316,212,342
$277,662,396
$209,829,581
$189,261,818
$129,562,234
$114,838,641
$98,260,646
$97,547,201
$97,006,192
$84,913,884
$78,040,985
$70,144,924
$68,648,969
$68,527,132
$63,135,985
$61,270,504
$60,196,134
$59,585,334
$40,176,772
$2,610,838,624
$127,063,190
$65,295,307
$376,785
$1,662,452
$23,607,773
$5,490,648
$11,268,018
$6,498,296
$9,927,088
$1,749,206
$3,371,329
$54,967
$2,154,871
$590,345
$1,723,747
$1,552,489
$3,139,539
$5,289,047
$16,969
$13,017,035
$4,656,150
$39,915,691
14.65%
18.10%
0.12%
0.60%
12.68%
-2.82%
-8.00%
-5.36%
-9.18%
1.83%
-3.36%
0.06%
-2.69%
-0.83%
2.58%
2.32%
-4.74%
-7.95%
-0.03%
-17.93%
13.11%
1.55%
:Note: The Cit of Chicago data is not included in the Top 20 totals.
Illinois Department of Revenue, Sales Tax Receipts Report and Melaniphy & Associates, Inc., 2012
Page 13

Volume 27.1
April 2012
This category consists of retail sales in Furniture and Household Furnishings, Electronics and Appliances. Total Chicago
Metropolitan Area retail sales in this category in 2011 were recorded at $5.4 billion and continued to decrease by -$81.8
million, or 1.48%. During 2008 and 2009, retail sales in this category declined -$1.6 billion. During a major economic
recession it is not unusual to see store sales decline by about a third. The larger the increases and decreases are usually
reflective of Appliance and Electronics business which fluctuates widely. The sales distribution between Furniture and
Appliances/Electronics is usually 50% to 52% in Electronics & Appliances and 48% to 50% in Furniture and Home
Furnishings. Table 11 below depicts the results in this category.
Vernon Hills maintained 1st place with 2011 sales of $426.1 million, up from 2010 sales of $360.7 million, an increase of
$65.3 million, or 18.10%. Glenview remained in 2nd place with 2011 sales of $316.2 million, with an increase of $376,785,
or 0.12%. Abt Electronics is located in Glenview. Schaumburg maintained 3rd place with 2011 sales in this category of
$277.7 million, up $1.66 million, or 0.60%. Naperville was in 4th place with sales of $209.8 million, an increase of $23.6
million, or 12.68%. Orland Park was in 5th position with sales of $189.3 million, a decline of -$5.5 million, or -2.82%.
Downers Grove was in 6th place with 2011 sales of $129.6 million, for a decrease of -$11.3 million, or 8.00%. Skokie was in
7th place with 2011 sales of $114..8, for a decrease of -$6.5 million, or -5.36%. Aurora dropped to 8thplace with sales of
$98.3 million, a decrease of -$9.9 million, or 9.18%.
Oak Brook in 9th place recorded sales of $97.5 million and increased by $1.75 million, or 1.83%. Joliet dropped to 10th
place with sales in this category of $97.0 million, declining in sales by -$3.37 million, or -3.36%. Northbrook was in 11th
with 2011 sales of $84.9 million, an increase of $54,967, or 0.06%. Arlington Heights which maintained 12th place had
sales of $78.0 million, a decrease of -$2.2 million, or -2.69%. Gurnee, was in 13th place and had sales of $70.2 million, a
decrease of -$590,345, or -0.83%.
Lombard was in 14th place with sales in this category of $68.65 million, up by $1.7 million, or 2.58%. Geneva moved to
15th place with sales of $68.5 million for an increase of $1.6 million, or 2.32%. Niles was in 16th place with 2011 sales of
$63.1 million, for a decrease of -$3.1 million, or -4.74%. Crystal Lake had sales of $61.3 million, down by -$5.3 million,
or 7.95%. Bloomingdale recorded sales in this category in 2011 of $60.2 million, a decrease of -$16,969, or -0.03%
Burbank declined with 2011 sales of $59.6 million, down -$13.0 million, or -17.93%. Itasca in 20th place in this category
had sales of $40.2 million, an increase of $4.7 million, or 13.11%. Overall, the Top 20 experienced a total increase in
2011 of $39.9 million, or 1.55%.
IN 2010, 11 OF THE TOP 20 HOME IMPROVEMENT SUBURBS INCREASED IN SALES;

ONLY 3 INCREASED IN 2009
The technical name of this category is Lumber, Hardware, and Building Supplies, but is commonly referred to as the Home
Improvement category. Total sales in the Chicago Metropolitan Area in this category amounted to $4.5 billion, down -$15.9
million, or -0.36%. Sales in the Top 20 suburbs in 2011 (excluding the City of Chicago) amounted to over $1.3 billion,
declining -$7.4 million, or -0.56%. Since 2007s high sales of $2.7 billion, sales declined through 2009. Table 12 on the
following page depicts the Top 20 suburb performance in this category.
Naperville maintained 1st place in this category in 2011 with sales of $124.3 million and an increase of $727,747, or 0.59%.
Joliet was 2nd with 2011 sales of $85.0 million, down by -$4.3 million, or -4.77%. Glendale Heights rose to 3rd position with
sales of $84.5 million, however down from 2010 by -$1.9 million, or -2.18%. Bolingbrook is in 4th position with Home
Improvement sales in 2011 of $83.1 million, up $255,600, or 0.31%.
Niles was in 5th place with Home Improvement sales of $81.9 million, up $187,187, or 0.23%. Cicero maintained 6th place
with sales of $80.2 million, declining by -$106,156, or -0.13%. Elgin was in 7th place with sales of $78.6 million, down $10.3 million, or 11.59%. Gurnee maintained 8th position with 2011 sales of $71.0 million, up $587,420, or 0.83%. Mount
Prospect maintained 9th place with 2011 sales of $68.4 million, an increase in sales of $1.5 million, or 2.25%. Crystal Lake
in 10th place had 2011 sales of $61.3 million, rising by $2.9 million, or 4.91%. Elk Grove Village rose to 11th place with
sales of $58.8 million, or 38.96%.
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Volume 27.1
April 2012
Evanston moved up to 12th place with sales in this category of $55.0 million, increasing by $1.3 million, or 2.43%. Downers
Grove rose to 13th place with 2011 sales in this category of $52.9 million, an increase of $1.2 million, or 2.33%. Oak Lawn
had sales of $51.1 million, a decrease of -$5.0 million, or -8.90%. Orland Park dropped to 15th place with sales of $51.0
million, down -$4.7 million or -8.44%. Carol Stream recorded sales in this category of $50.5 million, for a slight increase of
$61,048, or 0.12%. Schaumburg had sales of $47.9 million, down by -$5.9 million or -10.91%.
Crestwood had sales of $46.8 million, but declined by -$1.96 million, or -4.03%. Aurora dropped to 19th with sales of $46.1
million, down -$2.3 million, or -4.66%. Palatine maintained 20th place with sales of approximately $45.5 million, rising by
$3.7 million, or 8.98%.
Table 12
Home Improvement Store Sales
2007 2011
Community
Chicago
Naperville
Joliet
Glendale Heights
Bolingbrook
Niles
Cicero
Elgin
Gurnee
Mount Prospect
Crystal Lake
Elk Grove Village
Evanston
Downers Grove
Oak Lawn
Orland Park
Carol Stream
Schaumburg
Crestwood
Aurora
Palatine
Total Top 20
Suburbs
2007
Home
Improvement
Sales
2008
Home
Improvement
Sales
2009
Home
Improvement
Sales
2010
Home
Improvement
Sales
2011
Home
Improvement
Sales
Change
2010-2011
2010
2011
Percent
Change
$927,554,254
$143,594,791
$133,758,857
$78,846,726
$92,246,747
$107,280,222
$96,670,570
$106,494,286
$74,294,915
$80,131,505
$93,866,822
$86,232,821
$69,618,264
$86,288,947
$44,321,407
$81,966,083
$60,483,752
$81,979,604
$62,682,833
$68,130,731
$78,968,506
$817,406,629
$129,833,551
$93,131,071
$74,328,318
$81,064,678
$94,600,625
$81,028,128
$88,915,500
$76,241,989
$70,497,176
$82,113,646
$74,013,062
$64,147,926
$72,963,994
$40,249,617
$65,312,745
$57,237,299
$69,988,998
$56,848,239
$57,387,735
$67,700,389
$733,927,480
$120,168,023
$84,651,468
$76,443,108
$81,122,048
$78,665,027
$75,517,153
$81,687,681
$69,076,615
$65,098,675
$66,649,798
$56,483,885
$51,726,311
$56,650,206
$40,594,745
$56,736,609
$50,183,736
$55,181,327
$49,207,093
$48,330,938
$42,547,525
$748,288,923
$123,549,178
$89,290,257
$86,340,465
$82,816,263
$81,737,209
$80,258,165
$88,890,496
$70,460,878
$66,885,234
$58,403,627
$42,329,130
$53,673,397
$51,721,858
$56,135,857
$55,683,924
$50,455,180
$53,797,283
$48,743,501
$48,369,800
$41,719,884
$738,310,541
$124,276,925
$85,032,239
$84,457,803
$83,071,863
$81,924,396
$80,152,009
$78,587,105
$71,048,298
$68,390,481
$61,270,504
$58,822,403
$54,976,619
$52,925,331
$51,137,758
$50,986,134
$50,516,228
$47,927,579
$46,778,905
$46,117,424
$45,466,984
$9,978,382
$727,747
$4,258,018
$1,882,662
$255,600
$187,187
$106,156
$10,303,391
$587,420
$1,505,247
$2,866,877
$16,493,273
$1,303,222
$1,203,473
$4,998,099
$4,697,790
$61,048
$5,869,704
$1,964,596
$2,252,376
$3,747,100
-1.33%
0.59%
-4.77%
-2.18%
0.31%
0.23%
-0.13%
-11.59%
0.83%
2.25%
4.91%
38.96%
2.43%
2.33%
-8.90%
-8.44%
0.12%
-10.91%
-4.03%
-4.66%
8.98%
$1,727,858,389
$1,497,604,686
$1,306,721,971
$1,331,261,586
$1,323,866,988
$7,394,598
-0.56%
Note: The City of Chicago is not included in the Top 20 Totals.

AUTOMOBILE DEALERS & GASOLINE SERVICE STATIONS IN THE CHICAGO METRO

AREA INCREASED BY $1.97BILLION TO $21.3 BILLION
This categorys recovery will assist suburbs with improved revenues from sales taxes on automobiles. Table 13 on the
following page presents the 2007, 2008, 2009, 2010 and 2011 sales in this category for the Top 20 Suburbs. The total Top 20
Suburbs saw their sales in this category rise by $523.1 million (excluding Chicago) to sales of $7. 0 billion. The City of
Chicagos sales in this category rose by $207.0 million to $2.57 billion.
Page 15

Volume 27.1
April 2012
Naperville remained in 1st place with 2011 sales of $955.5 million, increasing by $74.8 million, or 8.49%. Schaumburg
ranked 2nd with 2011 sales of $804.5 million, an increase of $78.0 million, or 10.74%. Orland Park maintained 3rd place
with sales of $451.8 million, an increase of $25.1 million, or 5.89%. Elgin maintained 4th position with 2011 sales of $439.7
million, an increase of $33.9 million, or 8.34%. Westmont maintained 5 rd place with sales of $398.7 million, increasing by
$14.6 million, or 3.79%.
Oak Lawn, maintained 6th position with 2011 sales of $391.7 million, up by $10.8 million, or 2.83%. Joliet rose to 7th
position with 2011 sales of $386.2 million, up by $25.6 million, or 7.10%. Glenview dropped to 8th place with sales of
Table 13
Automobile Dealers and Gasoline Service Stations
2007, 2008, 2009, 2010, and 2011
Community
Chicago
Naperville
Schaumburg
Orland Park
Elgin
Westmont
Oak Lawn
Joliet
Glenview
Tinley Park
Aurora
Libertyville
Elmhurst
Countryside
Downers Grove
Matteson
Lincolnwood
Barrington
McHenry
Lisle
Crystal Lake
Total Top 20
2007
Automobile
& Gasoline
Sales
2008
Automobile
& Gasoline
Sales
2009
Automobile
& Gasoline
Sales
2010
Automobile
& Gasoline
Sales
2011
Automobile
& Gasoline
Sales
$2,698,260,913
$929,122,019
$854,794,185
$452,702,864
$404,724,222
$473,549,222
$461,678,735
$422,208,345
$370,240,755
$401,959,176
$371,588,161
$427,309,528
$360,450,119
$298,092,376
$330,411,478
$316,036,269
$253,023,083
$251,353,664
$209,332,406
$269,596,116
$266,696,532
$8,124,869,255
$2,291,746,662
$865,662,715
$764,633,852
$410,862,121
$361,199,508
$422,573,244
$397,982,717
$366,390,242
$368,357,948
$371,589,163
$308,330,808
$366,312,758
$310,534,905
$279,921,853
$302,593,194
$274,593,459
$220,150,928
$206,269,966
$196,343,274
$232,927,898
$253,538,410
$7,280,768,963
$1,983,067,211
$784,013,754
$675,054,046
$385,142,491
$333,137,899
$361,460,040
$346,323,986
$319,863,585
$344,412,022
$315,115,018
$313,208,520
$317,970,146
$267,572,645
$243,793,523
$241,735,140
$226,783,089
$182,449,410
$184,418,539
$182,994,924
$191,029,967
$210,546,484
$6,427,025,228
$2,365,605,881
$880,711,611
$726,470,711
$426,653,809
$405,899,782
$384,141,063
$380,881,839
$360,584,114
$365,105,017
$332,999,789
$357,344,832
$332,403,876
$265,264,975
$230,221,964
$243,305,636
$228,917,955
$208,007,810
$119,459,071
$206,926,171
$204,138,656
$248,893,966
$6,908,332,647
$2,572,596,694
$955,524,945
$804,494,323
$451,794,989
$439,749,306
$398,704,191
$391,679,153
$386,179,876
$381,106,405
$368,626,479
$367,278,254
$340,450,137
$275,976,670
$259,090,772
$255,656,742
$243,688,443
$238,422,011
$226,377,981
$225,965,297
$211,167,545
$209,527,967
$7,431,461,486
Change
2010
2011
2010
2011
Percent
Change
8.75%
$206,990,813
$74,813,334
8.49%
$78,023,612 10.74%
$25,141,180
5.89%
$33,849,524
8.34%
$14,563,128
3.79%
$10,797,314
2.83%
$25,595,762
7.10%
$16,001,388
4.38%
$35,626,690 10.70%
$9,933,422
2.78%
$8,046,261
2.42%
$10,711,695
4.04%
$28,868,808 12.54%
$12,351,106
5.08%
$14,770,488
6.45%
$30,414,201 14.62%
$106,918,910 89.50%
$19,039,126
9.20%
$7,028,889
3.44%
$39,365,999 -15.82%
$523,128,839
7.57%
Note: The City of Chicago is not included in the Top 20 Totals.

Tinley Park rose to 9th position with sales of $368.6 million and an increase of $35.6 million, or 10.70%. Aurora, dropped
to 10th position, and had 2011 sales of $367.3 million, rising by $9.9 million, or 2.78%. Libertyville maintained 11th place
with 2011 sales of $340.5 million, an increase of $8.0 million, or 2.42%. Elmhurst maintained 12th place with 2011 sales of
Countryside maintained 13th position with 2011 sales of $259.1 million, an increase of $28.9 million, or 12.54%. Downers
Grove maintained 14th place with sales of $255.7 million, an increase of $12.4 million, or 5.08%. Matteson rose to 15th place
and had sales of $243.7 million, an increase of $14.8 million, or 6.45%.
Page 16

Volume 27.1
April 2012
Lincolnwood rose to 16th place with sales of $238.4 and an increase of $30.4 million. This represented an increase of
14.62%. Barrington rose to 17th place with reported 2011 sales in this category of 226.4 million, an increase of $106.9
million, or 89.5% McHenry maintained 18th position with 2011 sales in this category of $226.0 million, for an increase of
$19.0 million, or 9.20%. Lisle maintained 19th place with recorded sales of $211.2 million, up $7.0 million, or 3.44%.
Crystal Lake anchored 20th place with 2011 sales of $209.5 million, with a decrease of -$39.4 million, or -15.82%.
IN THE DRUGS & OTHER MISCELLANEOUS RETAIL STORES

19 OF THE 20 TOP SUBURBS INCREASED IN SALES IN 2011
This category includes drug stores, as well as, other miscellaneous retail stores. Many mall-based specialty stores are found
in this group. Most suburbs with malls will have larger sales in this category. Metro Chicagos retail sales in this category
in 2011 amounted to $15.8 billion and increased by $1.4 billion in 2011, or 9.52 percent. The City of Chicagos sales in
this category in 2010 declined by -$143.8 million to sales of $3.45 billion. The data also indicates that many small specialty
stores did not survive the recession, reflected in the significant sales decline. Table 14 below depicts the results for Drugs &
Other Miscellaneous Retail Stores.
Table 14
Drugs & Miscellaneous Retail Stores
2007, 2008, 2009, 2010, and 2011
Community
2007
Drugs &
Miscellaneous
Retail Sales
2008
Drugs &
Miscellaneous
Retail Sales
2009
Drugs &
Miscellaneous
Retail Sales
Chicago
$3,845,137,284 $3,698,540,212 $3,594,890,007
Naperville
$311,987,540
$308,090,177
$310,788,738
Mount Prospect
$245,460,037
$360,885,456
$327,227,250
Aurora
$303,473,852
$308,330,808
$297,716,035
Schaumburg
$364,941,284
$324,318,161
$300,162,837
Orland Park
$302,822,656
$274,786,490
$272,707,235
Joliet
$270,024,260
$266,202,618
$265,508,424
Downers Grove
$262,424,491
$225,512,492
$229,575,241
Niles
$238,449,275
$216,864,062
$199,130,820
Bolingbrook
$192,744,485
$192,404,183
$177,958,261
Gurnee
$196,584,141
$186,049,844
$168,403,049
Lombard
$150,190,337
$149,842,944
$151,911,655
Skokie
$201,411,530
$201,330,163
$184,747,909
Oak Lawn
$162,685,006
$158,976,843
$154,563,978
Waukegan
$151,568,513
$144,273,132
$146,669,940
Oak Brook
$123,291,814
$114,170,911
$103,981,926
Glenview
$142,954,002
$132,545,811
$127,499,918
Hoffman Estates
$111,951,935
$135,527,368
$143,649,793
Evanston
$160,839,632
$151,585,065
$152,999,853
Arlington Hts.
$149,997,433
$155,492,609
$127,376,398
Carol Stream
$150,818,392
$131,983,252
$110,934,174
Top 20 Total
$4,194,620,615 $4,139,172,389 $3,953,513,434
Note: the City of Chicago is not included in the Top 20 Totals
2010
Drugs &
Miscellaneous
Retail Sales
2011
Drugs &
Miscellaneous
Retail Sales
Changes
2010
2011
2011
Percent
Change
$3,451,065,741
$333,612,858
$369,939,802
$305,481,459
$313,454,568
$279,444,822
$270,235,628
$220,676,462
$208,263,997
$208,424,979
$186,615,305
$170,350,722
$175,915,452
$160,789,994
$147,550,382
$126,589,021
$135,085,313
$142,617,898
$129,620,208
$133,153,134
$114,346,361
$4,132,168,365
$3,718,365,751
$364,270,351
$339,307,264
$327,470,437
$324,377,016
$284,799,578
$281,395,539
$234,130,735
$229,684,996
$217,342,414
$186,755,309
$178,078,973
$177,907,976
$171,613,348
$169,951,957
$147,211,718
$144,549,608
$143,361,389
$140,323,435
$135,313,425
$125,111,957
$4,322,957,425
$267,300,010
$30,657,493
$30,632,538
$21,988,978
$10,922,448
$5,354,756
$11,159,911
$13,454,273
$21,420,999
$8,917,435
$140,004
$7,728,251
$1,992,524
$10,823,354
$22,401,575
$20,622,697
$9,464,295
$743,491
$10,703,227
$2,160,291
$10,765,596
$190,789,060
7.75%
9.19%
-8.28%
7.20%
3.48%
1.92%
4.13%
6.10%
10.29%
4.28%
0.08%
4.54%
1.13%
6.73%
15.18%
16.29%
7.01%
0.52%
8.26%
1.62%
9.41%
4.62%
Source: Illinois Department of Revenue, Sales Tax Receipts Report, and Melaniphy & Associates, Inc., 2012.
Page 17

Volume 27.1
April 2012
Naperville moved up to 1st place with 2011 sales of $364.3 million, up $30.7 million, or 9.19%. Mount Prospect dropped to
2nc place with 2011 sales of $339.3 million. Sales declined -$30.6 million, or -8.28%. Aurora moved up to 3rd place with
2011 sales of $327.5 million, an increases of $22.0 million, or 7.20%. Schaumburg dropped to 4th place with sales of
$324.4 million, up $10.9 million, or 3.48%.
Orland Park maintained 5th place with sales of $284.8 million, increasing by $5.4 million, or 1.92%. Joliet maintained 6th
place with 2011 sales of $281.4 million, up $11.2 million, or 4.13%. Downers Grove maintained 7th place in this category
with 2011 sales of $234.1 million, an increase of $13.5 million, or 6.10%. Niles was in 8th place with 2011 sales of $229.7
million, up $21.4 million, or 10.29%. Bolingbrook dropped to 9th position with sales of $217.3 million and an increase of
$8.9 million, or 4.28%.
Gurnee ranked 10th with 2011 sales of $186.8 million, up $140,004, or 0.08%. Lombard went up to 11th position with 2011
sales of $178.1 million, an increase of $7.73 million, or 4.54%. Skokie dropped to 12th position with 2011 sales of $177.9
million an, increase of $2.0 million, or 1.13%. Oak Lawn rose to 13th place with sales in 2011 in this category of $171.6
million, an increase of $10.8 million, or 6.73%.
Waukegan moved up to 14th position with sales of $170.0 million, for an increase of $22.4 million, or 15.18%. Oak Brook
in 15th place recorded sales of $147.2 million, an increase of $20.6 million, or 16.29%. Glenview, which moved up to 16th
place, recorded 2011 sales in this category of $144.5 million, for an increase of $9.5 million, or 7.01%. Hoffman Estates
ranked 17th place with 2011 sales of $143.4 million, an increase of $743,491, or 0.52%. Evanston ranked 18th with 2011 sales
of $140.3 million, an increase of $10.7 million, or 8.26%. Arlington Heights at 19th recorded sales of $135.3 million with an
increase of $2.2 million, or 1.62%. Carol Stream in 20th place recorded sales of $125.1 million, up approximately $10.8
million, or 9.41%.
OBSERVATIONS FOR 2012
In summary, 2012 will be a year of continuing recovery as retailers and restaurants claw their way back toward the 2007
retail sales levels. Unemployment, and the slow growth in new jobs, combined with inflation, will continue to make 2012 a
difficult year. (Especially, if Europe implodes). Filling retail vacancies will continue to be a problem. In our opinion, the real
retail growth will occur in 2013. The consumer will remain cautious until unemployment moderates and incomes and
housing values begin to rise. Then we will begin to see some real increases in pent-up retail demand.
Note:
Our analysis of sales changes is based upon 2007, 2008 and 2009, 2010, and 2011 retail sales tax data provided in Report of
Sales Tax Receipts by Standard Industrial Classification for 2012 compiled and published quarterly and annually by the
Illinois Department of Revenue. If any errors exist in the data, we take no responsibility for them since we have accepted the
States data as complete. This Newsletter is provided on our Website as a free service of Melaniphy & Associates, Inc.
If you are an investor, a landlord, or a restaurant or quick service food unit owner, you need a copy of my book, The
Restaurant Location Guidebook, a comprehensive guide to picking restaurant and quick service food locations. The book
contains my experience of over 40 years in assisting restaurateurs and others selecting locations. The book is considered the
bible of restaurant site selection and articulates picking locations, buying and selling restaurants, cannibalization of sales,
site economics, parking, seating, shopping center locations, and much, much more. The book and the Table of Contents are
available on our Website at www.melaniphy.com where shipping is free. It is also available at www.barnesandnoble.com and
www.amazon.com.
Melaniphy & Associates, Inc. is an international real estate consulting firm engaged in market research, site selection, market
feasibility studies, economic impact analysis, revitalization strategies and numerous other disciplines. For more information
contact Melaniphy & Associates, Inc. 6333 N. Milwaukee Avenue, Chicago, Illinois 60646. Please visit our Website at
www.melaniphy.com where over 30 articles are available for your perusal. For more information on the Chicagoland Retail
Sales Reports or our company, please contact us at 773-467-1212.
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MELANIPHYS 2012 CHICAGOLAND RETAIL SALES REPORT

COVERING 2011 ANNUAL RETAIL SALES

CHICAGOLANDS RETAIL SALES RECOVERY CONTINUES!!!!

THE CITY OF CHICAGO INCREASED IN 2011 BY $1.3 BILLION

CHICAGO AREA SUBURBS INCREASED IN 2011 BY $3.6 BILLION

MAJOR METRO RETAIL CATEGORY SALES CHANGES IN 2011

General Merchandise Store sales declined by -$454 Million

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Table 2, again this year, depicts total annual retail

Major Retail Category definitions are provided by the

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

CHICAGO METROPOLITAN AREA COUNTIES EXPERIENCED

CITY OF CHICAGO RETAIL SALES INCREASED BY 1.1 BILLION,

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Total Retail Sales by Major Retail Category

IN 2011, ALL OF THE TOP 20 SUBURBS INCREASED IN RETAIL SALES,

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

THE CORE MALL MARKETS

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Core Retail Markets

Fox Valley Mall - Aurora/Naperville

Total 23 Core Markets

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

GENERAL MERCHANDISE SALES DECREASED IN 14 OF THE TOP 20 SUBURBS IN 2011

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

11 OF THE TOP 20 SUBURBS FOOD STORE SALES INCREASED; 9 DECREASED

Food Store Sales

Note: the Top 20 Totals do no include Chicago.

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Drinking & Eating Sales

Note: the Top 20 Totals do no include Chicago

ALL BUT 2 TOP 20 SUBURBS IN THE

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Apparel & Accessory Store Sales

Note: the Top 20 Suburbs totals exclude the City of Chicago.

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

9 OF THE TOP 20 SUBURBS INCREASED IN THE

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

IN 2010, 11 OF THE TOP 20 HOME IMPROVEMENT SUBURBS INCREASED IN SALES;

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Note: The City of Chicago is not included in the Top 20 Totals.

AUTOMOBILE DEALERS & GASOLINE SERVICE STATIONS IN THE CHICAGO METRO

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

Note: The City of Chicago is not included in the Top 20 Totals.

MELANIPHY & ASSOCIATES, INC.

THE 2012 MELANIPHY CHICAGOLAND RETAIL SALES REPORT 2011 SALES

IN THE DRUGS & OTHER MISCELLANEOUS RETAIL STORES