CARE For Michigan Coalition EXPERIENCE OVERVIEW

Truscott Rossman Internship May 2012 - January 2013 Nailah Ali

MY SOCIAL MEDIA CONTRIBUTION

The following are Facebook share graphics I designed as part of the CARE for Michigan Coalition to help generate engagement amongst various social media networks, specifically Facebook, during the Proposition 3 (25 by 2025) campaign. These graphics along with video testimonials I recorded, and photographs I captured contributed to the Facebook page reaching a total of 16,146 page likes in five months.

(40 LIKES, 4 COMMENTS, 22 SHARES)

(88 LIKES, 9 COMMENTS, 11 SHARES)

(157 LIKES, 6 COMMENTS, 61 SHARES)

(88 LIKES, 4 COMMENTS, 24 SHARES)

(43 LIKES, 4 COMMENTS, 15 SHARES)

(112 LIKES, 18 COMMENTS, 87 SHARES)

(152 LIKES, 24 COMMENTS, 47 SHARES)

(104 LIKES, 7 COMMENTS, 29 SHARES)

(37 LIKES, 6 COMMENTS, 2 SHARES)

(48 LIKES, 16 COMMENTS, 5 SHARES)

(74 LIKES, 4 COMMENTS, 11 SHARES)

(311 LIKES, 30 COMMENTS, 169 SHARES)

LAST LOOK AT THE LAKES TOUR

The Last Look at The Lakes Tour was a last stitch effort to capture the minds of voters who were on the fence about Proposal 3. I led the digital media efforts of a more than 800 mile tour accross Michigans great lakes. The following is a collection of the daily blog posts I wrote, photos I captured and news coverage that was generated as a result of the tour. DAY 1: LAST LOOK AT THE LAKES TOUR Yesterday, we set out on our Last Look at The Lakes Tour to urge voters to say NO to the $12 billion Proposal 3 energy mandate. On the TourIf passed, Proposal 3 would require building 3,100 more wind turbines, all located where we have wind capacity and thats along Michigans most precious natural resource, the Great Lakes. The tour aims to put into perspective this negative impact Proposal 3 would have along Michigans shoreline. Starting in Mt. Clemens, we passed out brochures, yard signs, background information and our ever-popular windmill cookies to interested voters, city and state officials and others concerned with Proposal 3 and its $12 billion cost being locked into our state Constitution, something no other state has done. Lynn T: vote NO on Proposal 3During yesterdays trip several stops were made in Macomb, St. Clair, Sanilac and Huron Counties to meet with voters and talk about Proposal 3s negative impact. Eric F., a student at St. Clair Community College said, Turning a renewable energy issue into a constitutional amendment is short sighted due to the ever-changing nature of the field. We also ran into Lynn T. from Ubly who told us, My thoughts on Proposal 3 are that we simply can not afford it. It is far more expensive than what people are being led to believe and it will not create the jobs that we are being told it will create. Stay tuned for more from our tour as we spread the word about the potentially negative effects of Proposal 3. With six days left, we urge you to vote NO on Proposal 3.
Dave E. (108 LIKES, 5 COMMENTS, 17 SHARES)

Lynn T. (172 LIKES, 20 COMMENTS, 12 SHARES)

DAY 2: LAST LOOK AT THE LAKES TOUR Yesterday marked the second day of our Last Look at the Lakes Tour, which focuses on the impact of the 3,100 wind turbines required to meet the $12 billion Proposal 3 energy mandate. These turbines would likely be placed along Michigans iconic Great Lakes shorelines, since they are the best locations for wind energy. Our first stop took us to Bringer Inn in Saginaw where we caught up with Jim N. who shared his concerns with Prop. 3: My biggest concern is the attempt by outside interests to amend our Constitution. We then visited voters, local businesses, restaurants and other stops along Lake Huron. Its clear on Main Street that Michigan voters recognize the threat Proposal 3 poses to the state. We caught thumbs up and high-fives from people who had already voted by absentee ballot against this out-of-state special interest backed $12 billion energy mandate being locked into our state Constitution something no other state has done. We urge all Michigan voters to vote NO on Prop. 3 in Tuesdays election!
Jim N. (29 LIKES, 8 COMMENTS, 2 SHARES)

(123 LIKES, 21 COMMENTS, 20 SHARES)

DAY 3: LAST LOOK AT THE LAKES TOUR Day 3 of our Last Look at the Lakes Tour took us around beautiful Lake Michigan which could be forever changed by the 3,100 wind turbines required to meet Proposal 3s energy mandate. We visited voters at cafes, businesses, parks and more in Mackinaw City, Petoskey, Charlevoix, Traverse City and Benzonia. We ran into voters who agreed that Proposal 3 would be costly to businesses, families and Michigan. They agreed that locking an arbitrary $12 billion proposal into our States Constitution is a highly unnecessary approach to implementing a renewable Erin Bemis, president, Charlevoix Area Chamber of Commerce energy standard. (56 LIKES, 5 COMMENTS, 5 SHARES) Erin Bemis, president of the Charlevoix Area Chamber of Commerce said, These kinds of changes dont belong in our States Constitution and we are concerned with the additional cost burden this proposal would have on our businesses. As we continue to spread the word about the potentially negative affects of Proposal 3, we urge voters to protect their pockets, Michigans businesses, breathtaking shorelines as well as its energy future by voting NO on Prop. 3 on Tuesday!

Plumbers and Steamfitters UA Local 85 (113 LIKES, 8 COMMENTS, 21 SHARES)