FUNDAMENTALS OF ENTREPRENEURSHIP (ETR300/ENT300)

MODULE 4 : BUSINESS OPPORTUNITY

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

WHAT IS OPPORTUNITY

Opportunity is defined as a situation that enables an entrepreneur to offer marketable products or services to interested buyers or end users

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

TYPES OF SITUATIONAL FACTORS Product or service is still not in existence

Product or service is already in the market but failed to satisfy the customers so need to be improved

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

EMERGENCE OF OPPORTUNITY when people decide they have certain needs and want to be satisfied, or when people discovered a problem of some kind that can be helped by a product or service. The presence of unfulfilled needs and want and/or problems alerts the entrepreneur to the potential opportunity. The entrepreneur later creates a business that is able to fulfill the needs or want and/or solve the problem
Entrepreneurship Dept, FBM (2009) ETR/ENT300 MODULE 4 : Business Opportunity 4

OPPORTUNITY IDENTIFICATION Opportunity identification is a process that involved the search for and discovery of business opportunities

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

APPROACH TO OPPORTUNITY IDENTIFICATION 1. Observe changes in the environment 2. Recognize a need that customers have that is not being satisfied 3. Recognize problems and find ways to solve it

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

OBSERVING CHANGES IN THE ENVIRONMENT Changes in the environment give rise to needs and wants and/or problems, and an opportunity emerges

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

OBSERVING CHANGES IN THE ENVIRONMENT Important environment forces to observe include: Economic forces Social forces Technological advances Political and regulatory statues

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

Examples of How Changes in the Environment Provides Openings for New Product and Service Opportunities
Structure of Population and Income Number of teenagers higher than number of elderly and children People have higher purchasing power Social Increase incident of housebreaking Increase interest in fitness Increase mobility of population Increasing predominance of dualincome families leaves less time to cook at home Technological Advances Advances in biotechnology Development of the internet Increase pressure to improve economic performance Government Policies and Regulations Increased driving standards

Cyber cafes, cineplexes, recording studios Passenger cars, household furniture, DVD Grills, alarm, sensor, security systems Fitness center, dancing class, in-house exercise equipment, health food store Handphone, laptop computers Restaurants, food delivery services

Biotech-related pharmaceutical products, food products, veterinary products E-commerce, improved communication Online marketing, cost control services

Smoke emission control, helmet, seatbelt

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

RECOGNIZE NEEDS AND WANTS Opportunity occurs whenever there is a need and want to fulfill. The term needs refer to basic needs that the consumer must have in order to live while the term wants refers to a personal desire for something that is more than a basic need.

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

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RECOGNIZE PROBLEM AND FIND SOLUTION

Problems can be recognized by observing the challenges that people encounter in their daily lives. Solution to the problem represented a business opportunity

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

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OPPORTUNITY

IDENTIFICATION PROCESS

Search for Changes in the environment

Recognize needs and wants, and solutions

Discovery of Opportunity

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

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ABILITY TO SEARCH AND DISCOVER BUSINESS OPPORTUNITIES Experience and exposure Knowledge and skills Special alertness Social network Creativity Vigilant

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

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MECHANISM TO IDENTIFY OPPORTUNITIES

Customers Retailers and distributors Business associates Bankers Consultants Employees Others

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

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EVALUATION AND SELECTION PROCESS The evaluation and selection process involves judging the viability of the opportunity and assessing its potential.

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

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CRITERIA FOR EVALUATION AND SELECTION Can make money and has potential for growth Less competition Good fit between entrepreneur and opportunity Has competitive advantage Workable and efficient Not against the norms and values of the community Conform with laws and regulations

Entrepreneurship Dept, FBM (2009)

ETR/ENT300 MODULE 4 : Business Opportunity

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END OF MODULE 4