QUESTIONNAIRE

Dear Respondent, As part of my M.Com, curriculum in Christ University, Bangalore I am conducting a survey on the Indian Tyre Industries: Challenging The Challenges of Globalisation. I would be grateful, if you could spare some of your precious time to fill up this questionnaire. Please tick mark () wherever appropriate. Name Sex Occupation : : ___________________________________________ Male Female Age :______

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1. Which tyre brands are you aware of ?

MRF Goodyear Pirelli Apollo Ceat Kumho JK Michelin Yokohama Bridgestone Dunlop

2. What are the sources through which you get awareness about the Indian tyre brands
Newspaper ad Through friends Magazine ad Through Dealers Television ad Exhibitions Internet Seen on vechile

Point of purchase ad

Other :______________________

Foreign tyre brands

Newspaper ad Through friends Importers Magazine ad Through Dealers Leaved /visited abroad Television ad Exhibitions Internet Seen on vechile Point of purehase ad

Other :_________________

3. From which source do you purchase tyres?

Branch Franchisee Retailer Others:_____________

4. Please rate the following attributes. Indian tyres

Attribute Brand name Price Quality Mileage Safety Grip Puncture resistance Design Look Ride comfort Life Complaint Repairablity Retreadablity Promotional offers After sales service Excellent Good Average
Satisfactory

Bad

Foreign tyres
Attribute Brand name Price Quality Mileage Safety Grip Puncture resistance Design Look Ride comfort Life Complaint Repairablity Retreadablity Promotional offers After sales service Excellent Good Average
Satisfactory

Bad

5. What are the factors considered when you purchase a tyre?

Brand name Puncture resistance Anti-skid property Price Design Ride comfort Quality Look Grip Mileage Safety Life

5. What are the factors influenced when you purchase a tyre?

Print ad Advice of dealers After sales service Television ad Opinion of others Point of purehase ad Promotional offers Other :_______________ Discounts

Wider marketing network

6. What are the superior factors of Indian tyres when compared to foreign tyres?
Brand name Puncture resistance Anti-skid property Promotional offers After sales service Wider marketing network Price Design Ride comfort Resaleablity Advertisements Quality Look Repairablity Retreadablity Discounts Mileage Safety Grip Life

Other :_____________________

6. Do you feel that the Indian tyres are cheaper, when compared to foreign tyres.
Strongly agree Agree Slightly agree Disagree Strongly disagree

7. Are you ready to buy a low quality tyre at a cheaper price.

Strongly agree Agree Slightly agree Disagree Strongly disagree

8. Are you very satisfied with the overall performance of the Indian tyres.
Strongly agree Agree Slightly agree Disagree Strongly disagree

9. Are you very satisfied with the overall performance of the Foreign tyres.
Strongly agree Agree Slightly agree Disagree Strongly disagree

10. Did you face any complaint on your tyres.

Indian tyres Foreign tyres

If yes, what is the complaint :____________________

11. Are you satisfied with the after sales service of Indian tyre companies?
Yes No

12. Which will be your next tyre purchase ?

Indian tyre _______________ Foreign tyre ______________

13. Do you recommend the tyre, which you are using now?
Yes No

14. Will you re-purchase the same tyre, which you are using now?
Yes No

Why :_________________

15. Do you think the entry of a new foreign tyre companies in the market will have an effect on other Indian tyre companies sales?
Strongly agree Agree Slightly agree Disagree Strongly disagree

Thank you