report of

ASIAN GRANITO INDIA LTD.

Submitted to: Mr. Tushar Solnki (Faculty guide)

Submitted by: chaudhary alpeshkumar j.

Acknowledgement
Motivation and co-operation are the main two pillars on which the success of any project relies. It is very interesting phenomenon that everybody is obliged to someone or the other. This obligation creates a sense of belongings and bondage, a beautiful world of people and friends. I must say that I have a feeling that I belong to such a world. The project of such magnitude could not be accomplished without the assistance and co-operation of several people. So let me have this privilege of expressing my gratefulness to all those who have helped me in the completion of this project report. This list of such people is indeed comprehensive but a few people need special mention. Firstly, with a deep sense of gratitude and indebtedness, I sincerely and whole heartedly thank Mr. Rakesh Patel, My project Guide for giving me valuable suggestions and advice throughout the execution of the project. Mr. Suresh Patel also played a very critical role in keeping my spirit up & alive during the whole sessions.
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___________________ _ (Chaudhary Alpesh J)

PREFACE
As we were given the project on 3CET Report of ASIAN GRANITO INDIA LTD. So, I am visited to Mr. Rakesh Patel (Marketing Manager). We all know the importance of the live project in this marketing era, so we are grateful to ICFAI National Collage to give us the opportunity to do the project in SIP and we are sure that it will help us in future. Through this project we learn how implement theorical knowledge in to real corporate life problem. Companies operating in the global markets, constantly strive to develop new and innovative techniques to enhance the logistics process. They try to provide the best quality product to their customer according to their preference.

Company profile
Asian Tiles Limited has been churning out floor tiles since year 2000. We have established fully automated manufacturing plant at Idar (Gujarat-India) and their products are well accepted in the market.

Asian Granito has established manufacturing plant at Ceramic Zone, Dalpur, Sabarkantha District, and Gujarat, India. The dynamic & experienced entrepreneurs Mr. Kamlesh Patel, Mr. Hasmukh Patel, Mr. Ramesh Patel and Mr. Mukesh Patel are the promoters and display acumen, exuberance and professionalism. Their in-depth knowledge, far sighted business policies, has strategically positioned Asian Granito as Indias leading manufacturer of vitrified tiles with in a short spun of time.
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Driven by innovation and passion to excel, Asian Granito provides the most exotic and aesthetic range of vitrified tiles in sprawling designs and Asian Granito is the formidable choice of architects, interior designers, constructions companies and customers due to the distinctive product range that comes with irreplaceable quality of international repute. Highly acclaimed for quality, our products are popular in India and overseas.
At Asian Granito modernization plays a pivotal role we embrace technological developments; changes are made in the technology and processes to meet the constantly changing requirements of clients. Our sophisticated manufacturing facility comprises of highly advanced technology and experienced workforce. Asian Granito takes pride for installing its manufacturing unit with India's Longest Roller Kiln, Indias first Horizontal Dryer from SACMI, and Biggest Press 3590 from SACMI, INDIAs Biggest Ball Mill, Roto Printer etc. With a total production capacity of plants, 15,000 Sq. Meter of tiles per day, our unit stands among one of the largest producers of vitrified tiles in India. As a result of our undeviating commitment to quality Asian Granito has created an enviable position in the industry and has been regular supplier to some of the most prestigious projects. Asian Granito aims to fully explore international avenues and emerging markets around the world. Asian Granito (India) Limited has following department, which is helpful for them to stay in the competitive world. And the departments are as follow. Account department
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 Production department Marketing department Logistics department HRM department

Customers
(1) Institutional buyers This segment of the market is also called the project market. It consists of big construction firms, the corporate sector and government institutions. While this segment accounts for 60 % of the total sales, the gross operating margins are low and may range between 10-20%. (2) Retail buyers This segment consists of homebuilders. The gross operating margins in this segment are higher when compared to the institutional buyers. Success in such a highly competitive market typically requires the manufacturers to locate their plants close to the raw material sources since freight accounts for a significant component of the total cost.They also need to be able to offer customers a wide array of shades and designs and have a large network of distribution and sales outlets to ensure that they can serve customers in all the major markets. We cater to a broad spectrum of the urban and rural population through a nationwide distribution network. Currently, we and our Subsidiary off ceramic and vitrified tiles across the country through more than 250 dealers and
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distributors and more than 3,000 Business Associates. The geographical break-up of the sales of our products is set forth below: Northern zone - 20%; Eastern zone - 20%; Southern zone - 44%; Western zone - 16%.

Competitors
In the ceramic industry in India, Asian Granito is on the third position according to shortage of production. And the competitors of the company are as follow. H. & R. Johnson (India) Limited Kajaria (1) H. & R. Johnson (India) Limited

At H. & R. Johnson (India) Limited, we believe that sustainable growth comes only with a powerful product and to create that product it is necessary to have synergy between the people and the process. We have established such a synergetic environment, where empowerment arises through the principles of trust, transparency and team spirit. Our core management team is an Executive Committee comprising the Managing Director and Presidents of various functions. This committee meets at regular intervals to formulate company policies and review performance. In effect, this committee strives to constantly innovate and apply global standards to provide excellent products and services to our customers. We strive to continuously excel, grow and create more value to all our customers.
Kajaria Ceramics is the largest manufacturer of ceramics tiles in India. It has an annual capacity of 26.4 mn. Sq. mtr. Distributed across two plant Sikandrabad at Uttar Pradesh (capacity 9.70 mn. Sq. mtrs) and Gailpur at Rajasthan (capacity 16.7 mn. Sq. mtrs.) The company has received the ISO 9001 (for quality management), ISO 14001 (environment management), OHSAS 18001 (for safety and health management) and SA-8000 (for commitment to society) certifications across its plant. ), These plants also fulfill international norms. Over the years, Kajaria has become synonymous with innovation. New techniques are diligently applied to create tiles that stand apart and speak9 the language of your soul. Hence every year, we come up with exciting new concepts that voice new emotions and keep up with current trends.

Environment
Manufacturing projects must also ensure compliance with environmental legislation such as the Water (Prevention and Control of Pollution) Act 1974 (WPA), the Air (Prevention and Control of Pollution) Act, 1981 (APA) and the Environment Protection Act, 1986 (EPA). The WPA aims to prevent and control water pollution. This legislation provides for the constitution of a Central Pollution Control Board and State Pollution Control Boards. The functions of the Central Board include coordination of activities of the State Boards, collecting data relating to water pollution and the measures for the prevention and control of water pollution and prescription of standards for streams or wells. The State Pollution Control Boards are responsible for the planning for programmes for prevention and control of pollution of streams and wells, collecting and disseminating information relating to water pollution and its prevention and control; inspection of sewage or trade effluents, works and plants for their treatment and to review the specifications and data relating to plants set up for treatment and purification of water; laying down or annulling the effluent standards for trade effluents and for the quality of the receiving waters; and laying down standards for treatment of trade effluents to be discharged. This legislation debars any person from establishing any industry, operation or process or any treatment and disposal system,
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which is likely to discharge trade effluent into a stream, well or sewer without taking prior consent of the State Pollution Control Board. The Central and State Pollution Control Boards constituted under the WPA are also to perform functions as per the APA for the prevention and control of air pollution. The APA aims for the prevention, control and abatement of air pollution. It is mandated under this Act that no person can, without the previous consent of the State Board, establish or operate any industrial plant in an air pollution control area. The EPA has been enacted for the protection and improvement of the environment. The Act empowers the Central Government to take measures to protect and improve the environment such as by laying down standards for emission or discharge of pollutants, providing for restrictions regarding areas where industries may operate and so on. The Central Government may make rules for regulating environmental pollution.

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Swot analysis
The strengths of the ceramic tile sector include a consolidated industrial system, the process of technological modernization that has taken place over the last fifteen years, the advantages in terms of production costs, which are as much as 30% lower than those of Europe and the United States of America, and well trained, expert personnel. But there are also weaknesses, which include fairly low per capita tile consumption (although this could well be considered an opportunity); a high degree of industrial fragmentation with a very large number of small and medium-sized companies that do not exploit economies of scale and have very small operating margins; the current threat from Chinese manufacturers who are able to market products with even lower prices; the substantial impact of an unorganised sector that is fairly resistant to technological modernisation and absorbs state incentives; the high costs or lack of availability of several factors such as energy and transport systems; raw materials that are not always of high quality; an underdeveloped local manufacturing good sector. In spite of these difficulties, the prospects suggest an annual growth rate of 15%, at least for the next 3-5 years, with potential for considerably increasing export share and the prospect for local manufacturers of a reduction in energy costs due to the growing availability of natural gas. Opportunity of the company is that they started largest Wall plant and Artificial marble plant.
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Threats of the company are the government policies and tax rate of the transportation. If China Company provide product in India then they hamper the market of the company.

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