WAC Case Analysis 1

Ramesh Patel at Aragon Entertainment Limited

GROUP 12, SECTION F
Submitted to Prof. Abha Chatterjee

AKANKSHA VYAS ANAND SARAF ARINDAM MAJUMDAR HARISH RAVIKANTH B PRASANTH RAJ J SANDEEP PATEL

2012PGP020 2012PGP037 2012PGP060 2012PGP122 2012PGP269 2012PGP330

INDEX

Topic 1. Relevant Information 2. Problem Statement 3. Analysis of Facts & underlying Assumptions 4. Possible Alternatives 5. Best Solution 6. Implementation of Solution

Page No. 2 3 3 4 5 5

Ramesh Patel at Aragon Ent. Ltd., Group 12, Section F

Page 1

Relevant Information
Aragon Entertainment was a leading producer of adventure-based, multi-player role playing video games New Horizon Board NHB, was considered a center piece of innovation and creativity, and in the past three years, two of the recommendation from NHB has become bestselling products The NHB was a group of senior and high potential leaders who were handpicked to chart the companys potential future direction Aragon is contemplating on new offerings (Days of Knights) to determine if and what a potential sequel product might entertain. The NHB is selected for the same The NHB chose Ramesh Patel, Jeremy Gibson and Maria Hernandez to analyze customer data on the above mentioned project Ramesh Patel was associate director and Jeremy Gibson was quality control engineer, both of them joined the company at the same time, become friends over the years but had not worked together on any specific project It was decided among that Ramesh would review and analyze the blog entries and survey data, Maria would prepare the competitive market analyze and Gibson would analyze the game usage data They decided to hold 2 hour weekly meeting for the next 3 weeks and also planned to meet for a few hours on the Saturday before the final presentation In the 1st meeting, Gibson came 10 minutes late without doing any pre-work and apologies for not having any time to do pre-work In next meeting also Gibson struggle to answer even basic question about the usage statistics. He promised to send a write-up of his analysis before their next meeting Gibson didnt attend the last meeting also, this lead to the

Ramesh Patel at Aragon Ent. Ltd., Group 12, Section F

Page 2

Problem Statement
Five significant problems are apparent in the Aragon case: 1. Jeremy was not participating in the project and this is leading to friction among the team members and the work in getting affected 2. Ramesh, Jeremy and Maria already had full time jobs and had to work extra for this NHB project 3. Jeremy, Quality Control Engineer does not feel NHB to be a high priority job 4. Jeremy and Ramesh were friends and as a result Ramesh was not able to communicate effectively the loss due to Jeremys non participation 5. Jeremy did not effectively communicate his inability to participate in team meeting due to his other high priority jobs After narrowing these issues we recognize that the most significant problem in this case: The final presentation date is approaching, the team is not in a comfortable situation to present their findings, and lack of communication among the team members, especially between Ramesh & Jeremy, is affecting their work

Analysis of Facts & underlying Assumptions

While picking the members for NHB Aragon assumes that the candidates are interested and motivated to chart the companys potential future direction Aragon assumes that the full time employees will have sufficient time to work on this important project It is also assumed that a quality control engineer can contribute for analyzing customer data While forming the team Aragon assumed that these people from varying background will gel and work together

Ramesh Patel at Aragon Ent. Ltd., Group 12, Section F

Page 3

Possible Alternatives
Extend the deadline if Jeremy is important to the team Choose another quality control engineer who has experience in analyzing game usage data as a replacement Since there is a time constraint, the workload can be shared by Ramesh and Maria. Ramesh should communicate the importance of Gibsons role to that project and urge him to make time to participate. He can make Gibson realize the top priority the company gives to NHB and the advantages they gain by successfully completing their task. We recommend the fourth alternative because of the following reasons: Firstly all the three member of the team are high potential employee who have proved their worth so its not a good idea to remove Jeremy from the NHB Team Since their want to launch a sequel to this product immediately in view of the competitive environment the deadline should not be extended The last line of the case suggests that Jeremy can make important contributions to the project. It would be best if Ramesh Patel communicates his apprehension

Best Solution Implementation of Solution

Ramesh Patel at Aragon Ent. Ltd., Group 12, Section F

Page 4