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Virtunus Writing Chcck!ist v1.

0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
The Virtuous Writing Checklist
Simple yet powerful ideas for improving writers of every
kind
Jack Oughtnn / Knuknuvaya
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
Greelings.
This vas originaIIy a checkIisl aIong lhe Iines of Bcn|amin Frank!in's
Iisl of 13 Virtues, vhich I originaIIy deveIoed lo lry and consciousIy
beuer myseIf as a vriler.
I.c. lhis is a Iisl of lhings lhal I'II robabIy nol be abIe lo 'do' a|| ai cncc,
bul vhich I can reviev and see vhere I am doing veII and vhere I am
doing badIy in my vriling. Some oinls slale same/simiIar ideas in
dierenl conlexls. HeIs gel lhe oinl across.
Il has heIed me imrove and evaIuale myseIf as a vriler and so I'd Iike
lo share il vilh anyone eIse vho vriles and vho may hnd il usefuI.
This is oflen added lo and lhoughl uon, and so vhal you have here is
mereIy ils rst ubIic ileralion. I may reIease il again vhen I've come u
vilh signihcanlIy more oinls for me/vrilers lo onder.
Cavcat: This is my exerience, nol yours. No doubl ve are dierenl
eoIe and ve vrile dierenl lhings. So, as with cvcrything, Bc|ictc
ncining, nc naucr uncrc qcu rca! ii, cr unc sai! ii, nc naucr ij | natc sai! ii,
un|css ii agrccs uiin qcur cun rcascn an! qcur cun ccnncn scnsc. Take
vhal is usabIe from here and discard lhe resl. KiII your gurus.
Cavcat 2: I used lhe mascuIine ronoun for convenience, so don'l gel aII
feminisl on me, bro. :3
And as ever, if you vanl lo share your lhoughls, you are veIcome lo
conlacl me on @koukouvaya.
In|oy!
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
THE META
Mciapnqsica| aspccis cj inc uriiing - uriiing a|cui inc uriiing, cscicric,
ariisiic an! unusua| ccnsi!craiicns.
5OMETIME5 YOU !"# WHAT YOU $%: A good vriler is
dehned by vhal a good vriler !ccs. Good vriling!
Wriles fearIessIy, edils cauliousIy.
GET5 FEEDBACK AND IMPLEMENT5 IT: Uses ovn
exerience, reader and ediloriaI feedback lo conlinuaIIy evaIuale and
imrove his or her ovn vriling rocess. (Kinda vhal inis documenl is
aboul!).
Tncrc is nc jai|urc. On|q jcc!|ack. ~ Rnbcrt A!!cn
ME55AGE: The vriler is lhe messenger: and connecls his/her
audience lo his message.
DOE5 NOT RELY TOO HEAVILY ON OUT5IDE
IN5PIRATION AND TRAN5IENT MU5E5:
Il sounds lrile, bul in lerms of crealing lhings. 'thc answcr !ics
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
within'.
The vriler recognises/avoids chemicaI deendencies, crulches and
lhe &'('))'*+,-) of lhe oulside vorId as a means lo 'reaIise/enabIe'
lheir crealivily.
They can and do 'gn insidc' lhemseIves for insiralion.
Cos lhe crealivily has been vailing lhere aII aIong !
(}ack's vice: cncc)
WARRIOR/PEACEMAKER: Underslands lhe aradox: lhal lhe
business can be comelilive and lhal you have lo hghl lo eslabIish
yourseIf and slake your cIaim. ul a|sc lhal by 'making iece' and
vorking vilh & heIing eoIe, ve can a|| succeed on our ovn lerms.
|nscri a icanucrk c|icnc ncrc.
5TORYTELLING: Iverylhing is sloryleIIing and narralive. Humans
Iove slories. TeII good slories.
| |ctc icanucrk. | |ctc inc i!ca cj ctcrqcnc ra||qing icgcincr ic nc|p nc uin.
~ Jarnd Kino
DETACHED FROM EGO, YET A55ERTIVE: Can embrace and
exress lhe aradox of nci aIIoving his/her oinion lo gel in lhe vay of
his/her vriling, yel being slrong enough lo asserl his/herseIf on lhe
vriling uncn ncccssarq.
INTELLECTUAL HUMILITY AND GROWTH MINDSET:
Iossesses lhe 'pcrpctua! studcnt' / '!carncr's mind' mindsel - eseciaIIy
in heIds Iike |ournaIism vhere much research is required. Works lo
check ego al lhe door.
WORK ETHIC WITH ENERGY BALANCE & CONTRA5T:
Hard vorking, bul nol icc hard vorking. The abiIily lo knov vhen
energy and crealive insiralion are senl for nov: lo 'caII il a day' on
cerlain vork. Knovs vhen icc nucn is icc nucn and vhen lo quil.
Imbraces breaks in lhe vorking scheduIe and underslands lhe cyc!ic
naturc nI thcir pcrsnna!/human cncrgy (biorhythms). Can aIso cyc!c/
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
aIlernale ro|ecls if ideas gel slaIe.
U5E5 ./#01#"2%3!4: The abiIily lo use one's unique Iife
exeriences and references as fueI/insiralion for vriling
Tncrc arc nanq iruins cj unicn inc ju|| ncaning cannci |c rca|isc! unii|
pcrscna| cxpcricncc nas |rcugni ii ncnc. ~ Jnhn 5tuart Mi!!
CREATIVE, FACILITATOR OF READER EXPERIENCE5: Can
vrile and describe in such a vay lhal ainls iclures in lhe readers mind
and sounds in his inner ear. The vriler jaci|iiaics an cxpcricncc jcr inc
rca!cr ic intcni jcr incnsc|tcs.
EMBRACE5 HI5 FLAW5 AND MAXIMI5E5 HI5
5TRENGTH5: Imbraces his or her avs (and uls more humanily in
lhe vriling). Iocuses on his or her lrue areas of slrenglh and laIenl in
vriling. MuIliIies/CailaIises uon his slrenglhs vilh lhe rinciIe of
Comparative Advantage.
MYTHIC PATIENCE: Areciales lhal somelimes lhe vords von'l
come. udgels sace for lhis or can 'brule force' lhrough il.
HELP5 EVERYBODY AND I5 A 'NO CATCH' KINDA GUY:
Suorls olher eoIe uncondilionaIIy and vilhoul any execlalion of
relurn (unIess he en|oys being disaoinled). And reas Kharma's
bIessings regardIess.
AINT GOT NO TIME FOR 'WRITER'5 BLOCK': If bIocked, has
means lo gel around il, such as moving onlo anolher assignmenl or
various creative problem solving techniques
PA55ION ON DEMAND (OR CLO5E TO IT): Iassion and
communicalion of lhis assion: Has assion for a greal many lhings
(inc|u!ing uriiing) and can exress lhese assions lhrough lhe vriling,
assing on lhis assion lo lhe reader. Can aIso be quile convincing al
jaking assion (insofar as il is ossibIe lo do so) or enlhusiasm vhen/
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
vhere necessary. (ad vriling, erhas`)
Passicn rc|ui|!s inc ucr|! jcr inc qcuin. |i nakcs a|| inings a|itc an!
signicani. ~ Ra!ph Wa!dn Emcrsnn
EMPATHY / CAN ENTER THE READER'5 PER5PECTIVE:
Can read lhe vork as a rca!cr and emalhise vilh lhe reader's osilion,
even as hc stays dctachcd Irnm it.
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
THE STRUCTURING
Aspccis cj ncu inc uriicr siruciurcs nis/ncr uriiing.
KNOW5 CONVENTION AND WHEN TO BREAK IT: Knovs
lhe ruIes and aIso knovs hov/vhen lo break 'em.
| ucu|! raincr |c an ariisi inan a |ca!cr. |rcnica||q, a |ca!cr nas ic jc||cu inc
ru|cs. ~ Criss Jami
CAN BE FUNNY AND KNOW5 5/#3 TO BE: Is nol afraid lo
use humour if necessary or aIicabIe lo increase lhe reader's en|oymenl
and relenlion.
MAKE5 IT EA5Y FOR THE READER: IxIains vhal lhe message
viII be (inlro), gives lhe message (body), reilerales lhe message
(concIusion).
A|| inings arc !i[cu|i |cjcrc incq arc casq. ~ Thnmas Fu!!cr
LOVE FOR THE CRAFT: A Iove for beaulifuIIy arranged senlences
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
and aragrahs. A Iove of lhe acluaI craji of vriling, regardIess of lhe
sub|ecl mauer.
PA55ION FOR 5TORYTELLING: A assion for communicaling a
message and crealing somelhing lhal readers are cnmpc!!cd lo read.
UNDER5TAND5 AND EMBRACE5 A GOAL & PURPO5E:
The abiIily lo uriic cn purpcsc, vilh a goaI in mind. In commerciaI
coyvriling lhis may mean a ca!! tn actinn, vilh hclion vriling il may
mean leIIing lhe slory of a characler veII formed in one's head. Knovs
why he does vhal he does, and dravs slrenglh from lhe direclion.
BUT CAN AL5O WRITE OPENLY AND EXPLORATIVELY:
ecause somelimes il's more a rocess of exIoralion. (IxamIe: Ircc
writing`) ecause as Tn!kicn said Nci a|| unc uan!cr arc |csi.
WRITE5 WITH NARRATIVE 5TRUCTURE: IIuid and uenl
senlences lhal !cad lhe reader on lhrough lhe iece in a naluraIIy
molionaI and comeIIing vay.
Sc inc uriicr unc |rcc!s ncrc ucr!s inan nc ncc!s, is naking a cncrc jcr inc
rca!cr unc rca!s. ~ Dr. 5cuss
LEFT & RIGHT BRAIN THINKER: A gras of both sides of the
brain, lhe 'lechnicaIs' such as comosilion, grammar, synlax - bul nol al
lhe exense of lhe crcativc asecls of exression in vriling. Those lhal
cannol be laughl, bul onIy reaIIy |carni/6-7*8 lhrough exerience.
UNIQUE WRITTEN VOICE 9:. I5 ADAPTABLE: Someone
vilh lheir dislincl ovn 'voice' and lhe abiIily lo modify il lo suil lhe
silualion or pub!icatinn sty!c-guidc.
I5 A MEANINGFULNE55 FILTER: Can condense miIes of
verbiage dovn inlo meaningfuI, suer ccncisc aphnrisms. Culs lhrough
lhe informalion lo lhe core of lhe issue, and oers u lhis core lo lhe
reader
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
COMMUNICATE5 AND EXPERIENCE5 'AHA/EUREKA
MOMENT5:' EPIPHANIE5/IN5IGHT5 WITH GU5TO!!!: Can
vrile senlences lhal chaIIenge and/or redehne lhe reader's erseclive.
Is a 'mindbIover'.
EDITORIAL DETACHMENT: Is nol sc auached lo his/her ovn
vork lhal he cannol rulhIessIy edil il dovn.
.ki|| qcur !ar|ings, ki|| qcur !ar|ings, ctcn uncn ii |rcaks qcur cgcccniric
|iu|c scri|||crs ncari, ki|| qcur !ar|ings ~ 5tcphcn King
METICULOU5 WHEN APPROPRIATE BUT NOT TO OWN
DETRIMENT: WiII agonise over a singIe misIaced vord if necessary,
|ui cn|q ij ncccssarq. Cos Ana!ysis by para!ysis sucks.
ORNAMENT5 WRITING WHEN NECE55ARY: Iossesses lhe
abiIily lo dislinguish and drav lhe Iine vhere arlislic usage of vords
enhances lhe vork and vhen il becomes 'u'.
FRUGAL WITH WORD5: When required, melicuIousness and
frugaIily vilh vords. Underslands frugaIily cspccia||q vhen vriling for
lhe veb and |ournaIislicaIIy.
PER5UA5IVE AND UNDER5TAND5 MULTIPLE MEAN5: Is
versaliIe in hov he/she connecls vilh lhe reader. Can vrile
(communicale message) vilh !ngic, or vilh an cmpathic conneclion.
And can combine lhe lvo vilhin lhe same narralive (exlra greal in lhal
'hynolic' ad vriling.)
KNOW5 WHEN LE55 I5 MORE AND MORE I5 LE55: Knovs
al vhere addilion and omission of delaiI enhances lhe conlenl. Al vhich
oinl Informalion becomes Tcc Mucn |njcrnaiicn (TMI). Ilc.
A !csigncr kncus nc nas acnictc! pcrjcciicn nci uncn incrc is ncining |cji ic
a!!, |ui uncn incrc is ncining |cji ic iakc auaq. ~ Antninc dc 5aint-Exupcry
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
THE BUSINESS
Aspccis cj ncu inc uriicr un!crsian!s/!ccs inc |usincss.
5TRONG WORK ETHIC: The abiIily lo under romise and over
deIiver (nol in vordcounl, bul in qua|iiq)
WEB 5AVVY: Underslands lhe savage and raid nalure of lhe nev
attention economy and vhere his roIe hls inlo il. IeoIe don'l vanl lo
have lo Iook loo hard for lheir informalion hx anymore.
ADD5 VALUE IN MANY OTHER WAY5: Thinks of ubIicalion
and hov lo add vaIue in vays ASIDIS from |usl vriling an arlicIe.
.;')0<=>0'?(7+,-
Iroviding righls cIeared images (iIIuslralions/holograhs elc.)
Oering usefuI inlroduclions (such as lo olher vrilers)
Oering heI in romoling lhe vriling
Oering advice or suorl on olher areas lhe vriler may have
exerlise in.
I5 NOT A "NEO-LUDDITE": Does nol oose rogress or
lechnoIogy vhich can enhance his vriling or exosure, |usl for lhe sake
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
of il.
TA5TEFUL AND 5HAMELE55 5ELF PROMOTION: Can do
lhis tastcIu!!y bul eecliveIy. Areciales lhal he robabIy has
lo gel lhe baII roIIing before anyone eIse heIs ush il!
5OCIAL MEDIA MARKETEER: Underslands lhal lhal sociaI
media isni |usl a fad, bul a redehnilion of hov business is done and
hov ve communicale. Uses il for ersonaI gain nameIy nctwnrking,
sc!I prnmntinn and rcscarch. Avoids lhe lime sink and crack cocaine
Iike eecls of icc nucn Iacebook limeIine, LinkedIn feed and Tviuer
slreaming.
CAN MARKET ACRO55 MULTIPLE MEDIUM5 AND
MEDIA CHANNEL5: i.e. sharing images on F!ickr, vords on
Twiucr, audio on 5nundc!nud and videos on Ynutubc. Areciales
lhal ccnicni is king and lhal tariciq is inc spicc cj |ijc.
II it hc!ps, hcrc's cxamp!cs nI hnw thc authnr is using thcm:
5nundc!nud
Ynutubc
F!ickr
Twiucr
HA5/APPLIE5 5OME TYPOGRAPHY AND VI5UAL
DE5IGN GROUNDING: UgIy Iooking documenls are Iess IikeIy lo
be read, rcgard!css nI hnw wc!! wriucn thcy arc. IeoIe WILL |udge a
book by ils cover (IileraIIy).
MAKE5 'FCKN COPIE5!: acks u his/her dala vilh paranci!
c[cicncq. And nsitc tnn.
If digilaI, erhas vilh a service Iike Crashp!an (for Iarge amounls of
dala) or Drnpbnx.
If hysicaI, erhas slores imorlanl manuscrils and documenls in a
searale sccurc Iocalion (such as a safe deosil box`)
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
5ELL5 THE WORD5: Underslanding lhal every vriling iece is a
'saIes |ob' in lhe sense lhal you are conlinuaIIy seIIing lhe reader on
seeing lhe vords and senlences thrnugh tn cnmp!ctinn.
|tcrq|c!q |ikcs ic |uq, nc|c!q |ikcs ic |c sc|!~ UNKNOWN
WEB 5AVVY: If for veb, can vrile in such a vay lhal inviles
and comeIs lhe readers lo arliciale in lhe issue vilh lheir ovn
commenls.
WORK5 %3 THE BU5INE55 A5 WELL A5 @3 IT: Doesn'l
send sc nucn iinc uriiing lhal lhe grovlh of lhe pcrsnna! brand/
busincss is negIecled.
|j qcu !cni !cci!c scnc !ircciicn jcr qcur carccr/|ijcA0*;-0BCD7,0B'770,C0'*06CD0
>C+, an! qcu nigni nci |ikc unai ii cnccscs!
So lhis can mean lime sel aside for lhinking slralegicaIIy aboul vhal you
vanl lo achieve as a vriler, markeling yourseIf, nelvorking, elc. Ynu arc
ynur nwn busincss managcr. See Michac! Gcrbcr's vork for more on
lhis.
'ENTREPRENEURIAL' MIND5ET: Having 'slarled lheir ovn
lhing' - lhe vriler is in business for himseIf. ConsequenliaIIy, he ininks
Iike a businesserson. He can sol and exIoil nev oorlunilies. He
can idenlify a markel and hov lo (re)pnsitinn his business vilhin il. He
can Iislen lo his cuslomers and rehne his oering lo beuer serve lhem.
He is smaIIer and nucn more fasl moving lhan lhe Iarge, sravIing
comanies he may be associaling/comeling vilh. He adapts quick!y.
U5E5 DELEGATION/COLLABORATION: The vords may be
his lerrilory, bul he knovs lhal he doesn'l have lhe energy, lime or
laIenl lo do everylhing (and lhere's sc nucn lo do, righl!).

So lhis may lake lhe form of being cditcd by someone vho is a much
more melicuIous grammarian lhan he is. Or having his artwnrk
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
rovided by a bona hde iIIuslralor, and nol lhe veekend scribbIer he
may be!
5ummary:
AssembIe seciaIisls, Iay lo lheir slrenglhs and gel lhe heII oul of
lheir vay!
Iree your lime u lo do lhe lhing qcu do besl.
UNDER5TAND5 THAT 'WORD I5 BOND' AND
REPUTATION/PER5ONAL BRAND WILL MAKE OR
BREAK HIM: E1-D(-F*'C?0')0D-=7'*>E
The besl vriler viII jai| if nnbndy knnws he's lhe besl vriler. The besl
vriler viII jai| if he acts !ikc a tcrrib!c pcrsnn. The besl vriler viII jai| if
he gels a reulalion for making !iIc hard for everybody he vorks vilh
(i.e. missing deadIines and lhe Iike.).
JOURNALI5M 5AVVY: If |ournaIislic lhe abiIily lo see 'angIes' and
reasons lo frame lhe vork around. 'Hooks' lhal inleresl lhe reader and
ul lhe arlicIe's informalion in conlexl. Good al hooking lhe vork lo
muIliIe lhings (such as lrending sub|ecls and ouIar nevs slories).
COMMUNICATION/ORGANI5ATION: Iossesses lhe abiIilies of
cIear communicalion and exceIIenl organisalion.
PATIENCE & PEOPLE 5KILL5: Nobody vorks comIeleIy aIone.
Is alienl vilh lhe foibIes and vicissiludes of olher eoIe. Gcis cn uiin
pccp|c. DcIuscs lough eoIe. Mighl nol be a 'eoIe erson', bul
dehnileIy has eoIe skiIIs.
JOURNALI5M 5AVVY: If in |ournaIism underslands lhal he she/ is
lhere lo serve ediloriaI and uIlimaleIy, lhe readershi
TIME MANAGEMENT: Underslands lime managemenl, and
assigning riorilies lo mcct dcad!incs. ecause lhere are usuaIIy |cis cj
!ca!|incs.
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
Arc qcu auarc inai rusning icuar! a gca| is a su||inaic! !cain uisn? |is nc
ccinci!cncc uc ca|| incn !ca!|incs. ~ Tnm Rnbbins
PLAY5 UPON UNIQUENE55 AND 5TRENGTH5: A good
vriler may aIso have a sel of unusuaI skiIIs, vhich make lhem mnrc
vcrsati!c, more auraclive/unique in lhe markelIace and aIso add lo
lheir vriling. Wriler is aIso abIe lo communicale/seII lheir unique
exeriences and unique skiIIs. Knovs vhal he/she rca||q sucks ai and
does a good |ob of avoiding il! :3
WEB/PRINT 5AVVY: The abiIily lo undersland lhe dierences in
slyIe belveen wcb and print (even if/as lhese dierences slarl lo shrink)
WORKLOAD 5AVVY/REALI5TIC: The abiIily lo knov vhen
laking on exlra vork viII ncgaiitc|q aecl lhe currenl vork lhal needs lo
be done.
|n inc nanc cj Gc!, sicp a ncncni, ccasc qcur ucrk, |cck arcun! qcu. ~ Lcn
Tn!stny
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
THE PROCESS
Aspccis cj unicn |q unicn inc uriicr !ccs inc prcccss cj uriiing an! iasks
rc|aic! ic ii.
RE5EARCH: Can be Iike goId mining. Is abIe lo sifl lhrough lhe 90%+
useIess maleriaI and arrange lhe 10% in a vay lhal lhe reader can make
use of. Knovs vhen cnnugh rcscarch is ENOUGH.
5OURCE5 AND AVOIDING 'CHURNALISING': If |ournaIislic, is
good al geuing vaIuabIe informalion, hrslhand from snurccs, and nol
|usl rehashing vhal a|rca!q cxisis onIine. (A cancer uon lhe induslry.)
FA5T WHEN NEEDED AND TOUGH UNDER PRE55URE:
Can zoom lhrough vork vhen lhere's Iols of searale lo be done. Can
make use of lhe vondrous Parkinsnn's Law, and nol lo lhe delrimenl of
vork quaIily.
DELIVER5 WELL BEFORE DEADLINE5 WHEN PO55IBLE:
Can 'deIiver lhe goods' veII before deadIine, giving Ienly of lime for
lhe cIienl lo consider vhal may need redoing before lhe arrivaI of lhe
hnaI deadIine. Much Iess slressfuI for everybody invoIved (Iess |asi
ninuic c!iis, elc.)
PLAY5 'DEADLINE GAME5' WELL: Can aIy ideas from
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
Prn|cct Managcmcnt lo lhe vriling rocess (eseciaIIy if vorking on a
comIex ro|ecl). Can sel earIier and 'ro|ecl miIeslone' lye deadIines
ensuring lhal lhere's Ienly of sace and a lime buer for lhe FINAL
dcad!inc.
KNOW5 WHEN TO PLAN AND WHEN 3%. TO PLAN:
Thinks lhrough lhe slruclure of an arlicIe. AIlernaliveIy, lakes a more
freeform aroach and uriics iniuiiitc|q vhen lhe silualion ermils/
requires.
TIMING/PER5PECTIVE: Leaves enough lime in lhe deadIine
rocess lo relurn lo his/her vork afresh and vilh a nev erseclive for
furlher/hnaI ediling.
Tnc irick ic jcrgcuing inc |ig piciurc is ic |cck ai ctcrqining c|csc up.
~ Chuck Pa!ahniuk
APPLIE5 CRITICAL THINKING: The abiIily lo crilicaIIy evaIuale
a brief and be cIear on vhal is required of himseIf bcInrc starting wnrk.
Does nol make loo many assumlions. Is hay lo ask cIarifying
queslions if unsure.
U5E5 LI5TENING/IMPROVEMENT/KAIZEN: Iossesses lhe
abiIily lo Iislen lo and acl uon conslruclive ediloriaI crilicism vilhoul
'laking il ersonaIIy'. Then lo imIemenl revriles unliI lhe end goaI is
achieved. AIso can aIy lhis rocess lo imrove in lhe Iong run as a
vriler.
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
REFLECTIONS & GRATITUDE
Scnc pcinis ic rccci upcn B;=* qcu arc nappq a|cui. Ycur pcrscna| rcascns
jcr uriiing.
5;C arc ynur writing rn!c mndc!s, and B;> dn ynu admirc thcm?
5;> dn ynu writc?
Ycur purpcsc in |ijc is ic n! qcur purpcsc an! gitc qcur unc|c ncari an!
scu| ic ii ~ Gautama Buddha
5;=* havc ynu nnt yct wriucn but B=?* tn?
5;=* dn ynu !ikc mnst abnut writing?
5;=* dn ynu want tn bc D-<-<G-D-, Inr?
5;=* dn ynu want tn bc H?CB? Inr whi!st ynu !ivc? Can ynu
summarisc it in a scntcncc? (Elevator pitch)
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
II thc wnr!d wcrc tn cnd ncxt wcck, what wnu!d ynu nish writing?
Wnu!d ynu cvcn nish writing snmcthing?
|j nq !ccicr ic|! nc | na! cn|q six ninuics ic |itc, | ucu|!ni |rcc!. |! iqpc
a |iu|c jasicr. ~ Isaac Asimnv
II ynu cnu!d nn !nngcr writc -&-D0=I='?, B;=* wnu!d ynu dn, and B;=*
wnu!d ynu dn '?)*-=,?
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
Memento Mori: A POINT TO
PONDER...
#$%&'()%"*+*%"+,"()"'-%"'-+(*.",+-"/0'/"1+*234
Siu!q nc, rca!cr, ij qcu !c|igni in nc, |ccausc cn tcrq jcu cccasicns sna|| |
rciurn ic inc ucr|!, an! |ccausc inc paiicncc jcr inis prcjcssicn is jcun! in tcrq
jcu, an! cn|q in incsc unc uisn ic ccnpcsc inings ancu. Ccnc, cn ncn, ic scc
inc nirac|cs inai sucn siu!ics ui|| !isc|csc ic naiurc. ~ Lcnnardn da Vinci
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
GOOD BOOKS AND FURTHER
READING FOR BETTER WRITING
On Wriiing. A Mcncir cj inc Craji - 5tcphcn King
Tnc War Oj Ari - 5tcphcn Prcssc!d
Sircnginsn!cr 2.0 - Tnm Rath
|-nqin |ctisiic!. Wnq Mcsi Sna|| Busincsscs Ocni Wcrk
an! Wnai ic Oc A|cui |i Michac! Gcrbcr
Acci!cnia| Gcnius. Using Wriiing ic Gcncraic Ycur Bcsi
|!cas, |nsigni an! Ccnicni Mark Lcvy
Zcn |n Tnc Ari Oj Wriiing Rad Bradbury
Sicin On Wriiing. A Masicr |!iicr cj Scnc cj inc Mcsi
Succcssju| Wriicrs cj Our Ccniurq Snarcs His Craji
Tccnniqucs an! Siraicgics 5n! 5tcin
Virtunus Writing Chcck!ist v1.0 // Jack Oughtnn //
hup://|acknughtnnwritcr.inIn / hups://www.Iaccbnnk.cnm/|ack.nughtnn.writcr //
2013: CC BY-NC-5A // Wanna chat? Twcct mknuknuvaya //
Wc arc a|| apprcniiccs in a craji uncrc nc cnc ctcr |cccncs a nasicr!"Erncst Hcmingway
ABOUT THE AUTHOR
Jack Oughtnn, AKA Knuknuvaya AKA nanq cincr nancs, is a vriler
of many lhings (amongsl many olher lhings) from Croydon, UK.
He mainlains an esoleric bIog of hiIosohy and acerbic oelry al
xi|industrics.cnm, more 'rofessionaI' cuuings on Muckrack, and a
orlfoIio of olher lhings (moslIy nol vriling reIaled) al
knuknuvaya.cn.uk.
}ack can be found lveeling on as mknuknuvaya and Iikes lo say Iols of
vords lhal nobody lakes seriousIy.
IMAGE CREDITS
Tnanks lo.
alubavin
Desmond Kavanagh,
Miguel Pires da Rosa,
seier+seier,
kevin dooley,
BenedictFrancis
& Cnvcr Imagc: 5a!!y

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