ROBERT B.

GELLER
1247 Lynn Terrace, Highland Park, Illinois 60035 847-274-2650 rgeller2@gmail.com http://linkedin.com/in/robgeller

What Are Your Biggest Problems and How Can I Help You Solve Them?
SUMMARY: Add a sales, marketing, business development, investment and general management leader to your team who will deliver the necessary strategic, tactical, financial, operational and organizational results-focused capabilities. A wellrounded manager who will build a winning team and lead it to deliver competition dominating results. A skillful professional who can see the big picture and dive deep with focus, analysis and action to solve problems and overcome challenges. Positive, visionary, emotionally intelligent, high performance professional, manager and leader who is committed to exceeding all goals. A versatile business manager with deep expertise and record of top performance in sales, marketing, business strategy and development, tactical execution, project management, operations and finance. A proven leader and culture carrier who excels in teamwork, organizational and personnel development, and general management. A catalyst who will focus the organization to identify and maximally exploit growth opportunities. Highly skilled, dedicated and experienced manager who will impact business performance through superior implementation of market-leading solutions that drive sales and profits to exceed targets while optimizing operational efficiency and maximizing productivity. Extensive track record of generating exceptional results for multiple organizations. MBA from Kellogg Graduate School of Management at Northwestern University. A consummate professional, manager and leader who will position the enterprise to succeed, reenergize the organization, improve systems and processes, unite a high performance team, deliver superior results and create and execute business plans to surpass all target goals. PROFESSIONAL EXPERIENCE MORGAN STANLEY, Riverwoods, Illinois June, 2011 March, 2013 Global investment bank. Wealth Advisor: As a Series 7, Series 66 and insurance licensed registered representative develop and deliver financial solutions, including wealth management, financial planning, investment management, banking, lending and insurance. SENTRAL GROUP INC., Lincolnshire, Illinois March, 2010 December, 2010 A TDR Capital private equity portfolio company - a specialty manufacturer of electronic assemblies with annual sales of over $20M. Vice President, Business Development: Formulated strategic direction and business plan for company. Led sales, marketing, customer service and business development activities. Analyzed and orchestrated strategic acquisitions. Hired, trained, coached and developed personnel. Served as a member of Board of Directors. Generated and implemented aggressive acquisition strategy to grow company, sourced and evaluated 19 acquisition targets. Drove 73% growth in sales through implementation of integrated sales, customer service and marketing processes. VACANT PROPERTY SECURITY INC., Chicago, Illinois December, 2008 December, 2009 A TDR Capital private equity portfolio company a specialty real estate services company with over $200M in revenue. Vice President, U.S. Sales and Marketing: Led all business development activity, including sales, marketing and acquisitions. Managed budget, sales force operations, market research, marketing strategy and tactics, business planning and reporting and analysis. Supervised 36 employees with 7 direct reports. Directed, trained and empowered people to deliver results, managing key relationships and accounts. Prepared business plans and restructured sales and marketing organization. Served on Board of Directors. Spearheaded aggressive nationwide expansion into 20 of largest U.S. markets, driving acquisition strategy and exceeding market share objectives and sales and profit goals. Chartered reorganization of sales and marketing departments, hiring and training 21 new sales and marketing professionals. Refocused sales force on key account management (KAM) and personally managed strategic accounts. Launched 12 new geographic markets, introducing 2 new products and a new service offering. Developed and dramatically improved all key performance indicators (KPIs), ranging from 28% to 87% improvement. Delivered 23% growth in sales in the first year, directing a team that increased sales in all 20 geographic markets. Drove 18% increase in market share via market segmentation and targeting of 6 sectors: construction, public housing, REO (Real Estate Owned), government and schools, property owners and managers, and strategic partnerships. Led analysis, negotiation, due diligence and integration of an acquisition that grew its revenue by 300% in the first year. PEERLESS INDUSTRIES INC., Melrose Park, Illinois January, 2005 September, 2008 Privately owned leading manufacturer of audio and video equipment with 400 employees and $148M in annual revenue. Vice President, Sales and Marketing: Led all sales, marketing, customer service and strategic business development of the organization. Oversaw $26M budget, P&L, strategy, competitive and market analysis, and 63 employees with 8 direct reports. Implemented sales force optimization, integrated marketing, performance reporting, and hiring, training and development process. Operational Highlights

Spearheaded company turnaround from struggling organization to one of industry leaders by developing a unique strategy that focused on markets, channels, global expansion and new product development. Gained over 80% share in high-growth markets of hospitals, schools, hospitality and digital signage. Launched over 130 new products and developed an OEM partnership program, resulting in first-to-market advantage. ROBERT B. GELLER Page 2 rgeller2@gmail.com

More than doubled the number of customers and captured nine new Fortune 500 clients. Reengineered customer care, implemented Net Promoter Score (NPS) and increased customer satisfaction from 71% to 96%. Reduced sales expense by 19% via improved sales coverage and efficiency achieved through sales force restructuring, territory realignment, improved reach and frequency, potential and relationship strength measurement, sales pipeline management, targeting, and CRM implementation. Catapulted lead generation and prospecting efforts 150%. Oversaw preparation and distribution of all marketing communication materials. Implemented Target Account Selling and Team Selling programs, resulting in 21% new customer growth and 44% annual growth in sales from targeted accounts, representing over $51M in annual revenue. Developed global strategy identifying 16 new target markets and initiating multi-national branding. Rapidly expanded distribution into 4 new channels, fueling dramatic lift in market share and sales. Directed increase of direct sales team from 19 to 42 professionals, strategically contracted rep firms, VARs, VADs and other resellers for increased domestic reach and global market penetration, more than doubling the number of authorized resellers. Increased average order size by 61% by rolling out inside sales, channel management, and sales and installation training. Chartered strategic outsourcing initiative in Asia, cutting manufacturing costs by 26%. Led development of promotional partnerships with 14 strategic resellers, resulting in $26M in annual sales. Formed Business Development Group and directed trade and industry affairs management to create and leverage strategic partnerships and industry alliances resulting in $33M in additional revenue. Identified and led due diligence on M & A transactions in US and UK. Established an improved contracting process winning more than 85% of RFQ and RFP bids. Formulated intellectual property policy and multi-brand multi-channel strategy resulting in a significant competitive advantage. Financial Results Delivered record growth in sales and profits of over 200% in companys 40-year history (from $49M to $148M), generating unprecedented 32% annual cumulative average growth rate (CAGR) and 212% growth in EBITDA from $8M to over $25M. Accomplished through restructuring of sales, marketing, pricing, contracting, product development and management, customer service, compensation, brand and channel development, and targeting of domestic and international markets. Pioneered IT distribution channel resulting in annual sales of over $18M. Expanded retail sales capabilities, increasing annual sales to retailers from $1M to over $20M. Initiated savings of $1M per year by reducing returns via development of novel online product-selection tool. Produced 230% increase in online sales by leading website redesign and online and social media marketing. Achieved 168% of sales and 215% of profits, significantly surpassing 3-year budget and shattering all restructuring goals. Captured additional 22% of North American market share, including expansion into Canada representing over $30M in sales. Spearheaded international expansion from $1M to $16M in annual sales throughout Europe and emerging markets. Increased profit margins 17% by raising custom product line from 4% to 18% of sales. Awards and Recognitions Earned selection as one of top executives under age of 40 by Dealerscope magazine (2008). Received award of equity ownership in company. Achieved top tier ranking among all business executives as tested by Personnel Decisions International Inc. PFIZER INC., U.S. Pharmaceuticals, Schaumburg, Illinois October, 1991 December, 2004 Largest global pharmaceutical company. Senior Institutional Healthcare Representative: Generated sales to teaching hospitals, physicians, payers and pharmacies. Spearheaded increase of district field representatives productivity by 18% through implementation of targeting and analysis of reach and frequency, resulting in district achieving top regional ranking for 2 consecutive years. Negotiated exclusive contract with Cook County Hospital for Norvasc and Viagra. Managed highest grossing territory in the region, with over $12M in annual sales. Delivered increase of 183% in Zithromax IV sales by acquiring preferred formulary status in the largest territory hospital. Generated 244% growth in Lipitor sales by winning preferred status with all territory accounts. Drove sales volume 83% by placing entire product portfolio on formulary at all territory hospitals.

Awards and Recognitions Reviewed as significantly exceeded performance, a top 1% rank (2002 - 2004). Achieved number-1 divisional field sales representative in the nation ranking. Awarded Presidents Club, Pinnacle Club and Circle of Excellence for top 1%, 5% and 10% nationwide sales performances. EDUCATION Master of Business Administration ( MBA ), Marketing, Finance, Entrepreneurship and New Business Development 1999 Kellogg Graduate School of Management, Northwestern University, Evanston, Illinois Bachelor of Arts ( BA ) in Economics, Certificate in Financial Markets and Institutions, Fluent in Russian. 1991 Northwestern University, Evanston, Illinois