Monthly Report July 2012

Media Relations, Website Content, Social Media Management & Events Media Relations
Waldo Canyon Fire Toy Drive (July 7, 2012) Description Story done on Toy Drive at The Citadel # of Impressions 300,000 Value $3,000

Publication Channel 5 NBC

Website Content
Google Analytics Total page views- 37,544 Total visits- 11,118 Average duration of visit- 00:02:19 Page most frequented- Home page Exit page- Home page Actions Taken Posted vendor promotions on Sales page Updated directory information Updated Management Office contact information and Employment information Added information and flyer for Yankee Candles Boney Bunch Halloween Preview Party

Social Media Management

Facebook Analytics (623 new likes; 4,376 total likes)

July 6: Posted a status that read, We still have a Care and Share donation site at Guest Services at the Citadel! Care and Share is asking for canned and boxed meals including macaroni and cheese, soups, beef stew, ravioli, and cereal. Total reach (Total reach is the number of individual people who have seen the post.): 705 Likes: 5

Monthly Report July 2012 *Current as of 08/01/12

July 10: Posted a status that read, Waldo Canyon Fire: 100% contained! Thank you to the firefighters, emergency personnel, and community for remaining strong! Total reach: 3,215 Likes: 118 July 18: Shared Rocky Mountain Chocolate Factorys photo and posted a caption that read, And... now I want chocolate for breakfast. Stop byRocky Mountain Chocolate Factory, Inc.at The Citadel for your daily dose of DELICIOUS. Total reach: 1,108 Likes: 14 July 23: Posted a status that read, Congrats US Women's Soccer on the Olympic victory against France today! Like this status if you're stoked for the Olympics! Total reach: 991 Likes: 15 July 30: Shared Rocky Mountain Chocolate Factorys photo of their Fudge for Troops promotion with a caption that read, Good morning, friends! Rocky Mountain Chocolate Factory has 2 days left in its Fudge For Troops event. Check out RMCF's page for more details. Total reach: 1,035 Likes: 12

Other Current Facebook Statistics Weekly total reach average: 18,732 Friends of Fans: 954,598 Number of June Check-Ins: 507

Twitter Overview: The number of followers increased by 7% since June (total: 98) Most tweets are promotions from merchants and event announcements. Incorporated tweets encouraging follower engagement. Heightened use of hashtags (#) to draw area Twitter users to the page. When something new is posted to the website, we encourage our visitors to go to the website by posting a link on Twitter. Continuing to follow local media outlets and persons who mention shopping in Colorado Springs. All merchants with a Twitter presence have been followed (updated July 30, 2012). Retweet anything that mentions the center or one of its merchants. *Please note that Twitter does not offer insight statistics like Facebook and Google Analytics (website).
Monthly Report July 2012 *Current as of 08/01/12

Event Promotion & Assistance

Yankee Candles Halloween Preview Party Promoted event on website and Facebook. Weecycles Cutest Kid Contest Promoted event on Facebook and website. Farmers Market Promoted event on Facebook and website. Happy Hour Secured Coronado High School cheerleaders to appear. Posted event on local event calendars Health & Wellness Fair Expanded list of possible vendors and sponsors, and contacted them. Created a sponsor packet for the event. Talked with 98.9 about moving its health fair to The Citadel.

Monthly Report July 2012 *Current as of 08/01/12