Introduction

Bharti Airtel Limited (NSE: BHARTIARTL, BSE: 532454), commonly known as Airtel, is an Indian telecommunications company that operates in 20 countries across South Asia, Africa and the Channel Islands. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with about 230.8 million subscribers across 19 countries at the end of June 2011.[2] It is the largest cellular service provider in India, with over 171.85 million subscribers as of August 2011.[3] Airtel is the 3rd largest in-country mobile operator by subscriber base, behind China Mobile and China Unicom. Airtel is the largest provider of mobile telephony and second largest provider of fixed telephony in India, and is also a provider of broadband and subscription television services. It offers its telecom services under the Airtel brand and is headed by Sunil Bharti Mittal. Bharti Airtel is the first Indian telecom service provider to achieve this Cisco Gold Certification. To earn Gold Certification, Bharti Airtel had to meet rigorous standards for networking competency, service, support and customer satisfaction set forth

by Cisco.[4] The company also provides land-line telephone services and broadband Internet access (DSL) in over 96 cities in India. It also acts as a carrier for national and international long distance communication services. The company has a submarine cable landing station at Chennai, which connects the submarine cable connecting Chennai and Singapore.

It is known for being the first mobile phone company in the world to outsource everything except marketing and sales and finance. Its network (base stations, microwave links, etc.) are maintained by Ericsson, Nokia Siemens Network and Huawei,[5] business support by IBM and transmission towers by another company (Bharti Infratel Ltd. in India).[6] Ericsson agreed for the first time, to be paid by the minute for installation and maintenance of their equipment rather than being paid up front. This enabled the company to provide pan-India phone call rates of Rs. 1/minute (U$0.02/minute). Call rates have come down much further.[7] During the last financial year [200910], Bharti has roped in a strategic partner Alcatel-Lucent to manage the network infrastructure for the Telemedia Business.

History
Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement with Germany's Siemens to manufacture the company's push-button telephone models for the Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and his company became the first in India to offer push-button telephones, establishing the basis of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his manufacturing capacity elsewhere in the telecommunications market. By the early 1990s, Sunil Mittal had also launched the country's first fax machines and its first cordless telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In 1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launched service in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka and Andhra Pradesh. In 2000, Bharti acquired control of Skycell Communications, in Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises went public in 2002, and the company was listed on Bombay Stock Exchange and National Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the single Airtel brand. In 2004, Bharti acquired control of Hexacom and entered Rajasthan. In 2005, Bharti extended its network to Andaman and Nicobar.'2009, Airtel launched its first international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh.[citation needed Today, Airtel is the largest cellular service provider in India and fifth largest in the world

Limitations
Each and every project reports got certain limitation as well . It .is very difficult to study every aspect is me anile & their was always chance of every in it Some of the limitation of projectone

i.

The Report had to be complete in a subject area with in a specified Time lime limit

ii.

Sample size was very small as compound to the population of sagar city

iii.

People did not- give full response & there is basic in some personal questions

iv.

Data received may not be their actual and 1 my have some variance .

v.

Data from the secondary objecting may some errors & their object has may not rebelent with the present project

SUGGESTIONS
Companys Every time effort is to maximize the sales though various activates there fore company should consider. All the product prize and promotion all these feature should be mainly focused to improve them. The quality of the product is equally important goof quality can force the companies sale but low quality can reduce it to minimum . it is the basic tool to attach them loyal.

The company should also move according to be latest tends and should always be ready to introduce innovative teacher into their products. The company should . implement latest technological . development in to their product . a wide range of varieties providers lot of choices to the customers, thus increasing the sale. Product prize should be competitive to other bounds they should try to minimize the per unit prize of the products so that they can complete with local brands . The promoting activates of any company are one of the major reasons of its success. Sound promoting activities are necessary to promote the company sales more the customer gets aware about the product more will be the bound name through different promotions polices i.e. discount offer etc.

Bharti Airtel Board Of Directors

Mutual Fund Holdings Director Name Designation Sunil Bharti Mittal Manoj Kohli Hui Weng Cheong Tan Yong Choo Craig Edward Ehrlich Rakesh Bharti Mittal Rajan Bharti Mittal Akhil Gupta Chua Sock Koong N Kumar Pulak Chandan Prasad Ajay Lal H E Salim Ahmed Salim Lord Evan Mervyn Davies Tsun yan Hsieh Nikesh Arora Mukesh Bhavnani Chairman & Managing Director Joint Managing Director & CEO Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non Executive Director Non-Executive Independent Director Non-Executive Independent Director Non-Executive Independent Director Non-Executive Independent Director Company Secretary Bibliography

CONCLUSION
The conclusion of my study is that AIRTELs Advertising has a major impact its users. People like its schemes very much .AIRTEL had created a very good image on the mind of the new users of cellular service. AIRTEL has adopted a very good strategy by providing a new connection with NOKIA who is market leader in mobile set, many new users buy Nokia sets and they get a free connection of AIRTEL. AIRTEL is successful in capturing the highest market share by adopting Celebrity Endorsement Strategy. A.R. Rehmaans tune for AIRTEL worked as free advertising for AIRTEL as another service user uses it too. Other celebrities like Shahrukh Khan (bollywood) and Sachin Tendulkar (Cricket) has also contributed very much in AIRTEL.

OBJECTIVE

The objective of my project report is to study the advertising strategy of AIRTEL Cellular service and its effect on mobile users existing and who are going to use mobile service in future. In other words, my aim is to study the Advertising Effectiveness of AIRTEL Cellular service.

Encloser

Bharti Tele-Ventures
Bharti Tele-Ventures is one of India's leading private sector providers of telecommunications services based on an aggregate of 28,692627 customers as on September 30, 2006, consisting of 27,061,349 GSM mobile and 1,631,278 broadband & telephone customers The businesses at Bharti Tele-Ventures have been structured into three individual strategic units (SBUs) 1) mobile services 2) broadband and telephone services (B&T) 3) enterprise services The Mobile services group provides GSM mobile services across India in 23 telecom circles, while B&T business group provides broadband & telephone services in 94 cities. The Enterprise Services group has two sub-units carriers (long distance services) and services top corporates. All these services are provided under the Airtel brand. Bharti Enterprises has been at the forefront of technology and has revolutionized telecommunications with its world class products and services. Established in 1976, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit. Bharti provides a range of telecom services, which include Cellular, Basic, Internet and recently introduced National Long Distance. Bharti also manufactures and exports telephone terminals and cordless phones. Apart

from being the largest manufacturer of telephone instruments in India, it is also the first company to export its products to the USA. Bharti is the leading cellular service provider, with a footprint in 16 states covering all four metros. It has over 12 million satisfied customers Bharti Enterprises has successfully focused its strategy on telecom while straddling diverse fields of business. From the creation of 'Airtel', one of India's finest brands, to becoming the largest manufacturer and exporter of world class telecom terminals under its 'Beetel' brand, Bharti has created a significant position for itself in the global telecommunications sector. Bharti Tele-Ventures is today acknowledged as one of India's finest companies, and its flagship brand 'Airtel', has over 12 million customers across the length and breadth of India. While a joint venture with TeleTech Inc., USA marked Bhartis successful foray into the Customer Management Services business, Bharti Enterprises dynamic diversification has continued with the company venturing into telecom software development. Recently, Bharti has successfully launched an international venture with EL Rothschild Group owned ELRO Holdings India Ltd., to export fresh Agri products exclusively to markets in Europe and USA
"What other operators have achieved in one to two years, Bharti has done in just over a month. In July 2002, one out of every two people buying a mobile across India chose AirTel. We are truly proud to be spearheading the mobile revolution in the country."

- Sunil Bharti Mittal, Chairman, Bharti Tele-Ventures in 2002

AIRTEL
Airtel comes to you from Bharti TeleVentures Limited - a part of the biggest private integrated telecom conglomerate, Bharti Enterprises. A consortium of giants in the telecommunication business. In it's six years of pursuit of greater customer satisfaction, AirTel has redefined the business through marketing innovations, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care. Bharti is the leading cellular service provider, with an all India footprint covering all 23 telecom circles of the country. It has over 12 million satisfied customers. Cellular telephony was introduced in India during the early 1990s. At that time, there were only two major private players, Bharti (Airtel) and Essar (Essar) and both these companies offered only post-paid services. Initially, the cellular services market registered limited growth. Moreover, these services were mostly restricted to the metros. Other factors such as lack of awareness among people, lack of infrastructural facilities, low standard of living, and government regulations were also responsible for the slow growth of cellular phone services in India.

Although the cellular services market in India grew during the late 1990s (as the number of players increased and tariffs and handset prices came down significantly) the growth was rather marginal. This was because the cellular service providers offered only post-paid cellular services, which were still perceived to be very costly as compared to landline communications. Following this realization, the major cellular service providers in India, launched pre-paid cellular services in the late 1990s. The main purpose of these services was to target customers from all sections of society (unlike post-paid services, which were targeted only at the premium segment). BHARTI announces agreement with VODAFONE marking the entry of the World's Largest Telecom Operator into India

Vodafone to invest approximately Rs. 6,700 crores (approx. USD 1.5 bn.) to acquire around 10% in Bharti Tele-Ventures Ltd. Bharti Enterprises, SingTel and Vodafone to take Bharti TeleVentures Ltd. to unassailable leadership position in India The largest single foreign investment ever in the history of India The largest investment in the Indian telecom sector Bharti establishes its supremacy in the Indian telecom market, having attracted Asias best SingTel, and now worlds best Vodafone. Bharti set to gain global leadership in the telecom sector Bharti Enterprises continues to hold shareholding and management control in Bharti Tele-Ventures.

Awards for the year 2006-2007

BHARTI AIRTEL DRAWS TOP HONORS AT THE MIS ASIA IT EXCELLENCE AWARDS 2006

BHARTI AIRTEL AMONG THE TOP 10 BEST PERFORMING COMPANIES IN THE WORLD ACCORDING TO BUSINESSWEEK IT 100 LIST.

SUNIL BHARTI MITTAL IS THE CEO OF THE YEAR AT THE FROST AND SULLIVAN ASIA PACIFIC AWARDS 2006 AND BHARTI AIRTEL BAGS WIRELESS SERVICE PROVIDER OF THE YEAR AND COMPETITVE SERVICE PROVIDER OF THE YEAR.

BHARTI TELE-VENTURES IS THE BEST INDIAN CARRIER AT THE TELECOM ASIA AWARDS 2006.

AIRTELs ENTERPRISE SERVICES

The company is a part of Bharti Enterprises, and is India's leading provider of telecommunications services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBUs) - mobile services, broadband & telephone services (B&T) & enterprise services. The mobile services group provides GSM mobile services across India in 23 telecom circles, while the B&T business group provides broadband & telephone services in 90 cities. The Enterprise services group has two sub-units - carriers (long distance services) and services to corporates. All these services are provided under the Airtel brand. Our Services: Voice Services Mobile Services Satellite Services Managed Data and Internet Services Managed e-Data Services

PROMOTIONAL STRATEGY
After the liberalization of the Indian Telecom Sector in 1994, the Indian cellular market witnessed a surge in cellular services. By 2005, there were a total of 12 players in the market with the five major players being Bharti Tele-Ventures Limited (Bharti), Bharat Sanchar Nigam Limited (BSNL), Hutchinson-Essar limited (Hutch), Idea Cellular limited (Idea) and Reliance India Mobile (RIM) (Refer Exhibit I). All the players except RIM offered services based on the Global System for Mobile (GSM) technology. RIM provided services based on Code Division Multiple Access (CDMA) technology as well as GSM. As competition in the telecom arena intensified, service providers took new initiatives to woo customers. Prominent among these were - celebrity endorsements, loyalty rewards, discount coupons, business solutions and talk time schemes. The most important consumer segments in the cellular industry were the youth segment and the business class segment. The youth segment was the largest and fastest growing segment and was therefore targeted most heavily by cellular service providers. Bharti Tele-Ventures adopted celebrity endorsement as its chief promotional strategy. By 2004 it emerged the unprecedented leader commanding the largest market share in the cellular service market. (Refer Exhibit II). Hutch implemented the celebrity endorsement strategy partially, relying primarily on its creative advertising for the promotion of its brand. BSNL, on the other hand, attracted the consumer through its low cost schemes. Being a state owned player, BSNL could cover rural areas, and this helped it increase its subscriber base. Reliance was another player that cashed on its innovative promotional strategies, which included celebrity endorsements and attractive talk time schemes. Idea, relied heavily on its creative media advertising sans celebrities.

DATA SOURCES
Data is collected from both the Primary sources i.e. questionnaire and also from Secondary sources. Primary sources: The primary source of data collection is through questionnaire. The questionnaires are distributed among 35 peoples and their view is recorded and used in analyzing the data Secondary sources : The secondary sources includes online sites, newspapers and templates from AIRTEL distributions centers and AIRTEL Customer Care.

RECOMMENDATIONS

By virtue of its connectivity and advertising strategy AIRTEL is successful in grabbing the highest market share in India, but there are still some recommendations from my study point of view is that AIRTEL needs to make its network service more stronger than other service providers to dominate the market in future too. AIRTEL should introduce cheaper recharge cards than the other because its competitor HUTCH had introduced it. AIRTEL should sign more celebrities from cricket and bollywood.

Company Profile

Bharti Airtel Ltd is one of the world's leading providers of telecommunication services with presence in 19 countries including India & South Asia and Africa. The company is the largest wireless service provider in India, based on the number of customers. The company offers an integrated suite of telecom solutions to its enterprise customers, in addition to providing long distance connectivity both nationally and internationally. The Company also offers Digital TV and IPTV Services. All these services are rendered under a unifi ed brand 'airtel' either directly or through subsidiary companies. The company operates in four strategic business units, namely Mobile, Telemedia, Enterprise and Digital TV. The mobile business offers services in India, Sri Lanka and Bangladesh. The Telemedia business provides broadband, IPTV and telephone services in 95 Indian cities. The Digital TV business provides Direct-to-Home TV services across India. The Enterprise business provides end-to-end telecom solutions to corporate customers and national and international long distance services to telcos. The company also deploys, owns and manages passive infrastructure pertaining to telecom operations under their subsidiary Bharti Infratel Ltd. Bharti Infratel Ltd own 42% of Indus Towers Ltd. Bharti Infratel Ltd and Indus Towers Ltd are the largest passive infrastructure service providers for telecom services in India. Bharti Airtel Ltd was incorporated in the year 1995 with the name Bharti Tele-Ventures Ltd. The company was promoted by Bharti Telecom Ltd, a company incorporated under the laws of India. The name of the company was changed from Bharti TeleVentures to Bharti Airtel Ltd with effect from April 24, 2006 in order to reflect their brand essence, objective and the nature of their business activities. During the year 1995-96, the company launched mobile services under the brand name 'Airtel'

for the first time in Delhi and Himachal Pradesh. During the year 1997-98, the company became the first private telecom operator to obtain a license to provide basic telephone services in the state of Madhya Pradesh. They incorporated Bharti BT VSAT Ltd and Bharti BT Internet Ltd during the year. During the year 19992000, the company acquired JT Mobiles for providing cellular services operator in Punjab, Karnataka and Andhra Pradesh. Also, they acquired Skycell, Chennai and thus, they expanded their South Indian footprint. During the year 2001-02, they launched IndiaOne, India's first private sector national and international long distance service. They acquired licenses for eight new circles across India. In July 2001, the company acquired 100% equity interest in Bharti Mobitel Ltd (erstwhile Spice Cell Ltd), which provided mobile services in the Kolkata circle. During the year 2002-03, the company launched cellular mobile services in the circle of Mumbai, Maharashtra, Tamil Nadu, Kerala, Madhya Pradesh, Uttar Pradesh (West), Haryana and Gujarat, fixed line services in the circles of Tamil Nadu and Karnataka and International Long Distance Services. They also commenced commercial operations for their submarine cable landing station.

Acknowledgement
Preparing a project of this nature is an arduous task and I was fortunate enough to get support from large number of person . I wish to express my deep sense of gratitude to all those who generously helped in successful completion of this report by sharing their invaluable time and knowledge It is my proud and previledge to express my deep regard to Respected Dr. Dr. Ashalata Dubey . Principal of Govt. Arts & Commerce College Sagar , Dr Sanjeev Dubey ,H.O.D. A BBA Govt. Arts & Commerce College Sagar for allowing me to undertake project I feel extremely exhilarated to have completed this project under the able and inspiring guidance of Miss. Deepti Patel she rendered me all possible help and guidance while reviewing the manuscript in finalizing this report . I also extend my deep regards to my teachers , family members, friends and all those whose encouragement has infused courage in me to complete the work successfully. Govind Ahirwar B.B.A. Ist Sem.

Declaration

I declare that Project report titled Company Profile on Airtel is my own work conducted under the supervision of Miss. Deepti Patel lecturer of Department of Business management, Govt. Arts & Commerce College Sagar (M.P. ) To the best of my knowledge the report does not contain any work, which has been submitted for the award of any Degree any where.

Govind Ahirwar B.B.A. Ist Sem.

Certificate
The project report titled Company Profile on Airtel in Sagar city prepared by Govind Ahirwar B.B.A. (Hons.) Ist SEM under the guidance and supervision of Miss Deepti Patel , for partial fulfillment of the Degree B.B.A.

Signature of supervisor

Signature Of Examiner

Signature of H.O.D.

PREFACE
I am Pleased to present the project Report on Company Profile on
Govind Ahirwar Before my Respected readers it is a humble attempt

from my part to judge the Company Profile of Govind Ahirwar. This study deals with a number of topics that will help the reader understand and learn about company The research start with a short Introduction History of Airtel . followed by the line of objective and research Methodology Then come the conclusions suggestions and limitations of the research reports.

Govind Ahirwar B.B.A. Ist Sem.

RESEARCH METHODOLOGY

WHAT IS RESEARCH METHODOLOGY? It is the science that tells the method of doing research .it mainly consists of following steps: Developing research design Determining the data collection method Developing sampling plan Conducting field work Research in common parlance refers to a search for knowledge one can also define research as a specific topic The word research has been derived from French word researcher means to search DEFINITION OFRESEARCH METHODOLOGY: Research may be defined as a careful investigation of enquiry specially through search for new facts in any branch of knowledge in a technical sense research comprise defining problems, formulating hypothesis or suggested solutions; collecting, organizing & evaluating data; making deductions& reaching conclusion &at last carefully testing the conclusion to determine weather they fit the formulating hypothesis.

RESEARCH DESIGN: Research design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, Measurement and analysis of data. The design use forcarrying out this research is descriptive. RESEARCH DESIGN USED IN THE SURVEY: Considering the objectives of the study and also the importance of the decision it was decided to undertake an exploratory survey. DATA COLLECTION: Types of Data: 1. Primary Dataprimary data are those are fresh and collected for the first and thus happen to be original characters. 2. Secondary DataIt is the data that is already been collected by someone else. 3. In this survey I used both primary and secondary data.

DATA SOURCE: The sources of collection of secondary data are: Questionnaire Books Websites Magazine Brochure SAMPLING PLAN: It is very difficult to collect information from every member of a population. As time and costs are the major limitation that the researcher faces.

ANALYSIS AND INTERPRETATION: Data collection through questionnaire and personnel interview resulted in availability of the desired information but these were useless until there were analyzed various steps required for this purpose were edition, coding and tabulating. Tabulating refers to bringing together similar data and compiling them in an accurate and meaningful manner. The data collected by questionnaire was analyzed interpreted with help, bar chart and pie chart.

Bibliography
Marketing Management Philp kotler (North westrn university 11th edition ) Marketing Research application and cases D.D. Sharma publisher Sultan Chandra & sons publication.

Web Side:www.google.com www.wikipedica.com

TABLE OF CONTENTS
S. No.
I. II. III. IV. Preface Declaration Certificate

Particular
Acknowledgement

Pages

1 2 3 4 5 6 7 8 9

Introduction History Objective Board Of Director Research Methodology Limitation Suggestion Conclusion Bibliography