Higer People

Higer Takes You Higher!
NO.2 FEB 2011 Http://www.higer.com
Free of Charge
12 12 30 52
Algerian Distributor Signed an Order Contract of 2,000 Higer Buses Commander of the Tonga Defense Services visited Higer Bus New Energy Automotive Industry Merits Attention Introduction of Higer Bus Customer Service Web
Introduction of G-BOS
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20,000 Higer Buses Were Assembled in 2010 Vice Premier Zhang Dejiang Visited Higer Bus
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Fiji Prime Minister Visited HIGER BUS 1
Company Profile
Established in 1998, situated in the well-known Singapore-Suzhou Industrial Park, together with the Global Top 500 enterprises, HIGER BUS with registered capital of 250 million RMB is one of the few bus manufacturers that have obtained the license from governmental authorities with production capacity of 22,000 complete bus and chassis per year. The production base for medium, large and city buses, covering 500,000sqm, with advancedequipped assembly lines, is running under professional mode. Market oriented, with the philosophy of Focus on safety and service, HIGER BUS successfully developed the SVBW and Star series of buses ranging from 5 to 18 meter to meet the customer`s demands of intercity transport, tourism, institutional and city public transportation. Over 300 different models attracted customers from Europe AmericaAfricaSoutheast Asia and the Middle East. HIGER BUS has become a new star in the international bus industries.
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HIGER BUS COMPANY LIMITED
Add: No.288,Suhong Road, Suzhou Industrial Park, Jiangsu Province, China P.C 215026 Tel:+86 512 6258 4331 Http://www.higer.com E-mail:export@higer.com
Each journey has an end, but the pursuance of HIGER BUS for human caring never ends.
Accomplishing
10 Billion Revenue T arget

higer bus company limited general manager wu wenwen
On May, 26, 2010, Apple Companys surpassing Microsoft in total market value and turning into the top giant in global IT industry has been the most signicant issue, reported by New York Times, in the eld of US elds of science & technology and business in decade. Newlydeveloped products of fashion by Apple, including Ipod, Iphone and Ipad, which are the latest fashionable gadgets, are popular amongst countless number of consumers. As many as 2,000,000 sets were sold in one month since Ipad was rst issued on May, generating revenue of 1 billion US dollars for Apple, and that year was called the era of Ipad, putting the success and innovative technologies of Apple under the global limelight. However, the genuine advantages of Apple Company are not only that its new technologies are
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mingled with stylish design, more importantly, they enable the new technologies to serve the consumers. The true innovation of Apple does not lie at hardware, but create a whole new mode, which combines hardware, software and service contents. The thought-provoking story of Apple, again, proves the principle that innovation cradles the success. For the people of Higer Bus, the year of 2010 was full of innovation and advancement. After three-year R&D test and six-month planning, G-BOS intelligent operating system, the Secret Weapon of Higer Bus, was ofcially put into market on July. The G-BOS, since then, has caught wide attention from the industry and Higer Bus was centered again amongst peers.
2010Considered Era of G-BOS Based upon the in-depth understanding of the demands of bus consumers, the prediction of the developing orientation of bus technologies and the effective integration of Higer Bus resources, such as technology, information, customer service, sales and others, the G-BOS successfully developed by us possesses 2 copyrights and over 20 licenses of patent application, amongst which, 8 patents realized the rst breakthrough of nil patent application since the establishment of Higer Bus. Since the initiatives of manufacturing large bus in 2002, issuing higer bus brand in 2003 and cooperating with SCANIA in 2006, G-BOS project is another strategic milestone, greatly impacting the future development of the company. In general, the strategic signicance of G-BOS to Higer Bus is as followed:
to, by installing and utilizing G-BOS, jointly resolve the problems in their operating management, provide tool of scientic analysis and assist them to improve management and enhance revenue with Higer Bus intelligence for the sake of establishing the partnership of longer term. For new customers, we may employ G-BOS as a stepping-stone to rapidly narrow the gap with them by offering door-todoor recommendation of G-BOS, endeavoring to break the dilemma during the initial contact while use this favorable start to set up a sound business relationship. Hence, we could consider G-BOS as New Topic for Regular Customers and Gift for New Customers, utilizing it to deepen the customer relationship with more skillful hands.
IIConducive to Sustained Business of Innovation

Through the follow-up upgrade and comprehensive promotion of G-BOS, we will have the mid and long-term opportunities of business innovation in elds as technology R&D, customer service, IT support, marketing and etc. For technology R&D, it requires us to fulll the integrated application of bus electronics and continuously transfer it into the difference compared with others. For customer service, it requires to utilize G-BOS to offer them more active, effective, precise and value-added service with the purpose of widening the gap with rivals. For marketing,
IConducive to Developing In-depth Customer Relationship

How to maintain long-term close, interactive and winwin relationship with our customers is not only a routine challenge for operation system, but also a lasting issue of marketing system as well. The G-BOS arrives as we have been expecting that we believe that it is both a lucrative tool of customer management and a gear of deepening customer relationship. For regular customers, we are able
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it calls for the system resolutions with much higher value and optimized experience given to customers. The issues mentioned above will generate a color space for developing business innovations, generating endless power to the sustained innovation of Higer Bus.
close concern and acknowledgement from national authorities of trafc management, security supervision, science & technology and others. Positive feedback spreads amongst customers after test driving. G-BOS creates the brand-new mode of experiencing-oriented marketing in the industry, selling products and service, providing customers not only a transporting tool, but way and experience of management, pushing the managing reform of corporations of passenger transportation at lower reaches. As the pioneer and practitioner of bus life circle management, the company image has undergone substantial change and striding improvement. G-BOS, the accumulative result of our years serving customers, maintaining safety, developing technologies and providing services with heart and soul, is the concerted reection of our learning spirit, innovative consciousness and capability of integrating resources, showcasing the dynamic strength of Higer Bus and intellectual accumulation of all Higer people. G-BOS features great functions, innite charm, wide application and promising future!
IIIConducive to Improving Brand & Industrial Status

Facts have proven that the successful issue of G-BOS about half a year ago made the brand strategy of the company much clearer, promotion much unied and publicizing events much focusing and our general brand strategy, For Safety Upgrade, has won more afrmative opinions from industrial experts. Meanwhile, G-BOS is honored Taking Absolute Top of Industry due to its highest integration of multiple technologies with the most powerful prediction, creating wide impact of Higer Bus in the industry. Innovation and prediction put much value as the companys industrial impact undergoes dramatic growth again. From the perspective of E-angle, we have transferred from the industrial follower to the outstanding leader. The G-BOS ofcially inaugurates the times of Bus Network for commercial vehicles, winning comprehensive attention from two major industries of bus manufacturing and road transport fast. At the same time, it also triggers
Transition of General Business Mode Centers Coming Two-year Work

Project team (HBI) and No. 9th Team were ofcially
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established on March, 2010. With working targets, action path, system process and milestone plan all conrmed amongst three major systems and each project team, the whole business was under operation as the company has acquired much with resolved issues and accumulative management experience from the operation optimization in marketing, R&D and operation to HBI project management. It has laid a solid foundation of deepening and soliciting the basis of general business mode transition in 2011 with clearer thought and more concrete measures.
information platform and meanwhile, the treatment efciency of question feedback also improved greatly. Planned work also facilitated online purchase of providers and strengthened material supply guarantee. In 2011, systemic facilitation is still centered by resolution of insufcient material. First, to conduct major planned work with longer prediction with the sales prediction and order of intention as source, improve accuracy of plans of production and purchase and avoid lack of material. To accelerate the second-phase process of MES and realize the conversion operation management of production as soon as possible. Secondly, coordinate with suppliers to better prepare the manufacture plan and stocking, quicken feedback of online pre-ordered insufcient material report by suppliers so as to truly motivate them for closer cooperation. Thirdly, comprehensively push forward the rened manufacture, motivate enthusiasm of frontline staff and improve manufacturing eld management. The pace of general business mode transition determines the speed of Higer Bus future development and its success greatly concerns the sustainable development strategy of the company. In 2011, we will thoroughly integrate the targeted performance of project into the yearly one of the company, trying to break the project targeted performance into each position and individual and encourage every one to be involved. Following the principle of Consolidate Achievement, Targeted Performance Orientation, Detailed Plan, Strengthening Practice, we will adhere to the team work to achieve substantial results with effective measures and overall efforts. We issue the challenging the 12th Five-year Plan of development--- to exceed 10 billion Yuan of revenue in sales until the end of 2012 and 15 billion by 2015. The ve coming years mark the key period of transition from growth to maturity of Higer Bus: accelerated phase of business development, overall distribution period of internationalization, in-depth period of management transition and time of loyalty of brand building. A good start is vital for 2011. Shouldering promising image of the future, we shall march towards the grand target of 10 Billion Yuan Revenue to build a century of Higer Bus with inspiring determination.
Marketing
Onset occurrence rate of order dropped dramatically in 2010, effective orders are in ERP system, driving purchase prediction; through enhancing front communication, lifting examining criteria and others, occurrence of order or contract changes dropped signicantly. In 2011, rstly, with G-BOS and activity of Intelligence Operation Lecture to improve customer relationship, further consolidate ties with large customers, focusing upon second and third-tier city customers development to achieve the real success of G-BOS. Secondly, fully conduct sales prediction on the basis of progressing and extending coverage period of intention orders. Thirdly, deepen the application of sales distributor
R&D
Windchill, the core project in 2011, includes 21 nished milestone projects, 242 delivered out of 292 project items. Conducted comprehensive archiving and benchmarking, completed 31 analysis reports of Regional Market & Product, gaining much improved support in terms of market and order examination, the unication of spare parts and simplifying work of codes proceeded in order with initial achievement. In 2011, rst, we should strengthen the building of technician teams, set up R&D knowledge management system and knowledge share incentive mechanism to utilize the knowledge promotion. Secondly, to further the management and research work of unication, serialorientation and modularization of spare parts and coordinate the actions of marketing and operation. Thirdly, research and develop management system project and to ensure the predicted effect of windchill project to run the R&D management system on windchill platform.
Operation
In 2010, `problems emerged from production were under centralized management via the building and application promotion of operating issue management 2011.1.17
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NO.2 FEB 2011 Http://www.higer.com
Higer Bus Company Limited

Editor Committee Director Committee Managing Editor Cui Lijuan Huang Shuping Xie Jianghong Ma Rentao Chen Jincong Zhou Weiguo Wu Wenwen
Executive Editor Huang Ning Editors Sponsor \Website \Tel \Fax \Email \Address \Cooperate Huang Jing Wang Zhenzhu Zhang Weidong Li Qiuhong
Higer Bus Company Limited Http://www.higer.com +86-512-6817 2367 +86-512-62582150 export@higer.com No.288,Suhong Road, Suzhou Industral Park Jiangsu Province, 215026 P.R.C. Beijing Force-Space Culture Media Co., Ltd.
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Contents
10
2 Accomplishing 10 Billion Revenue Target
16
Cover Story
16 Introduction of G-BOS
News & Events
10 20,000 Higer Buses Were Assembled in 2010 11 Vice Premier Zhang Dejiang Visited Higer Bus 12 Algerian Distributor Signed an Order Contract of 2,000 Higer Buses 12 Commander of the Tonga Defense Services visited Higer Bus 13 Fiji Prime Minister Visited HIGER BUS 13 The Cooperation between Higer Bus and SCANIA in Shanghai BAAV 14 Minister of the Ministry of Transportation of China Visited HIGER 15 Ofcials of the Ministries of Communications of Asian Countries visited Higer Bus 15 Ethiopian Ofcials Visited Our Company
G-Bos Topic
18 G-BOS Might Trigger Revolution of Passenger Transport Management 22 Test Driving A HIGER Bus with G-BOS
Shanghai World Expo topic

Acclaimed
24 HIGERs Services at the World Expo Were 25 Higer Bus Is Spectacular Again at the World Expo Public Welfare Event
Guangzhou Asian Games topic
26 HIGERs Services in Two Successive Asian Games 28 G-BOS Buses Serving Guangzhou Asian Games
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Contents
28
Probe Into Industry
30 New Energy Automotive Industry Merits Attention
42
Higer Collection
Rainy Seasons 48 Vehicle Use and Maintenance Requirements in
Stories of Higer People

32 One Night in Ardabil 34 Case Study of After-sales in Ethiopia 36 Visit to Mindanao, Philippines 37 We Are Together
HIGER Service
through Services
50 Improve Ability through Training and Create Value 51 Records of Overseas Technical Training in 2010 52 Introduction of Higer Bus Customer Service Web
New Product
and Shanghai
38 Listing Launch Exhibition of Higer MPV in Beijing
Voices From Overseas
54 HIGER Flying Squad Aims to Keep The Wheels Turning no Matter What The Problem
Higer Setting Sail

Delivered
40 The First Bus of the Malaysia CKD Project Was 42 Higer Bus Becomes Chinas First Hydrogen Fuel Bus Exporter 44 Higer Buses at the Exhibition of the Southern City Temuco in Chile 45 Three Higer Buses Were Exhibited at Lipetsk State Bus Development Seminar 46 Successful HIGER BUS Exhibition in Ukraine 47 Successful HIGER Exhibition at the 46th Zambia International Trade Fair 47 Higer Bus Launch Exhibition in Briansk
HIGER BUS
58 INTERPRETATION OF HIGER
47
2011 FEB 9
News & Events
20,000 Higer Buses Were Assembled in 2010

By Ji Yu
t 13:58 on December 18, 2010, a H92 luxury bus carrying a Higer G-BOS intelligent operation system
slowly pulled off the assembly line in the Suzhou Industrial Park. This indicates that the assembly of the 20,000th Higer bus was completed, the output of large medium-sized Higer buses reached 20,000. The output of 20,000 buses is of milestone signicance to Higer Bus. Since its establishment at the end of 1998, Higers output has been increasing by 50% annually in the past 12 years. The output increased from 0 to 10,000 within 7 years, and then doubled within the next 5 years, reaching 20,000. The accumulation of the numbers over time is the result of growth and progress of Higers quality, R&D, and management level. Higer brand has become a Famous Chinese Brand, and Products Exempt from Export Inspection. Higer Bus has not only succeeded in domestic market but also has been expanding in overseas market, and has become a vanguard of international buses.
The assembly of the 20,000th Higer bus was completed
20,000 is a dazzling node, and is also a new starting point. Aspiring Higer Bus is not satisfied with the existing achievements, but is dreaming far beyond. It is now fully implementing its strategy to advance from domestically excellent to internationally excellent, striving to become one of the worlds leading bus manufacturers.
The 20,000th HIGER bus pulled out of the production base in Suzhou Jinlong Production Base this year 10 2011 FEB
News & Events
Vice Premier Zhang Dejiang and Miao Wei, vice minister of the Ministry of Industry and Information Technology, were on the Higer bus.
Vice Premier Zhang Dejiang Visited Higer Bus

By Ji Yu
exhibition of the Fourth China International Auto Parts Expo held in Beijing, accompanied by Miao Wei, Vice Minister of the Ministry of Industry and Information Technology of PRC. Mr. Zhang Dejiang was concerned about the new energy bus and came to HIGERs booth. Ma Rentao, overseas sales director of Higer Bus, introduced the bus models at the exhibition. And then Mr. Zhang Dejiang got on the Higer hybrid power city bus to experience the level of comfort. He required Higers accompanying technical staff to pay more attention to the safety and comfort of the bus in the design to make it more humane. When informed that the Higer hybrid power city bus could not only save more than 20% fuel but also reduce more than 30 tons of carbon dioxide emissions, Mr. Zhang Dejiang was very pleased and nodded in approval. He said that the development of public transportation was an important way of promoting
n the afternoon of September 26, Chinese Vice Premier Zhang Dejiang visited the new energy buses
energy conservation. He encouraged Higer Bus to develop more and better energy-saving passenger buses, so as to do more good to the public and contribute more to energy conservation. At this exhibition, Higer Bus launched 2 buses which would have indicative significance in energy saving and emission reduction and represent two energy saving models, i.e., energy saving through management and energy saving through technology. The model representing energy saving through management was a Higer KLQ6125 bus equipped with a G-BOS intelligent operating system and is Chinas rst intelligent bus. The Higer new energy bus representing energy saving through technology was also very popular. On September 21, 10 Higer hybrid buses were ofcially put into operation. This model won the New Energy Bus Award at the 2010 China Bus Contest, Chinas Road Transport Cup 2010 Best New Energy Bus Award.
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News & Events
Algerian Distributor Signed an Order Contract of 2,000 Higer Buses

Fan Yaneng, Africa
visited Higer Bus, with the main purpose of inspecting the customized 6668 samples buses they had ordered. The Group started cooperation with Higer Bus last year, and had imported 753 large medium-sized passenger buses as of June this year. And before this, the company had imported 1,000 minibuses with a length of 6m from a domestic OEM manufacturer. Its turning to Higer Bus was because of the successful cooperation in 8-12m models. After receiving the project information, Higer Bus organized a coordination meeting involving the sales, service, technology, finance, purchasing, and production departments, etc, to ensure that the customer would be satisfied with all our services, including designing, production, after-sales services, etc. Our sales department designated a special team to investigate the local road conditions, driving habits, climatic information, etc, in Algeria. The technology department proposed an ideal solution based on its rich experience in designing. The purchasing department selected the best suppliers to ensure the quality of our products from the sources.
Signing Ceremony
n June 18, President of EURL GM TRADE Group, our exclusive Algerian agent, as well as three others,
The customer was very satised with Higer 6668 after inspecting the sample buses, and said that the quality was more superior than that of the products provided by the previous manufacturers, and also proposed some changes in detail. After a warm and friendly discussion, President of EURL GM TRADE Group and Mr. Huang Shuping, marketing deputy general manger of Higer Bus, signed a cooperation agreement of 2,000 Model 6668 buses. According to Mr. President, the total sales of the model was expected to reach 4,000, and the potential for our cooperation would be great.
Commander of the Tonga Defense Services visited Higer Bus

By the Editorial Department of Our Newspaper
Higer Bus, and Mr. Xie Feiming, the party secretary of the company, held talks with the visiting guests on behalf of our company, and showed the guests around our workshops. It is reported that Brigadier Tauaika Utaatu and his party were invited by Chen Bingde, CMC member and Chief of Staff, on a 7-day ofcial goodwill visit to China from July 2. And the visit to Higer Bus was part of their trip.
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n July 3, Commander of the Tonga Defence Service Brigadier Tauaika Utaatu and his party visited
News & Events
Fiji Prime Minister Visited HIGER BUS

director Zhang Zhihao showed the guests around our workshops and Higer sample buses. Republic of the Fiji Islands (referred to as Fiji) is located in the South Pacic, east of Vanuatu, west of Tonga, and south of Tuvalu. It is to the south of the equator and has tropical climate, with the average annual temperature of
n August 7, Fiji Prime Minister Bainimarama visited our company. General Manager Wu Wenwen and
22-30 degrees Celsius. Most of the countrys archipelagos are volcanic islands surrounded by coral reefs. The country has a total of 333 islands, the biggest being Viti Levu and Wa Lue Island. The location is an important transportation hub in the South Pacic region. Fiji has a land area of 18 thousand square km, a population of 840 thousand, of which 56.8% ares ethnic Fijian and 37.5% are Indians. The official languages are English, Fijian and Hindi, with English as the lingua franca. Since the establishment of the diplomatic relations between China and Fiji on November 5, 1975, the bilateral relations have been developing smoothly and the bilateral trade has been growing rapidly. Fiji is one of Chinas main trading partners among the South Pacific island nations. In 2008, the bilateral trade amounted to $90.38 million. Higer Bus has not yet entered Fiji market, the visit by Prime Minister Bainimarama will contribute to the development of the friendship between the two countries and the transportation.
The Cooperation between Higer Bus and SCANIA in Shanghai BAAV

By Sha Quan
cooperation. This scene appeared at the Asian exhibition of BAAV for the third time. Two luxury buses, Scania HIGER A90 and A95, jointly produced by Higer Bus and Sweden SCANIA Group, were exhibited on the booth of SCANIA. Based on its competitive power, Higer Bus appeared at the European manufacturers booth in Shanghai. And at the Kortrijk World Bus Expo in Belgium on October 15, 2009, Scania specifically held an opening ceremony for the new Touring bus jointly produced by Scania and Higer Bus, which would be put into European market as the agship model to pioneer in European luxury bus market as a representative of Chinese buses.
The China-EU manufacturers joint exhibition made a landscape 2011 FEB 13
he booth of a European business bus manufacturer was completely occupied by a bus jointly produced in China-EU
News & Events
Minister of the Ministry of

By Sha Quan
Transportation of China Visited HIGER
of green transport through energy saving technology and sponsored by the Ministry of Transport, was held at Beijing Exhibition Center from May 26 to 28. On the afternoon of May 26, Minister Li Shenglin of the Ministry of Transport visited Higers booth, and paid much attention to the G-BOS bus which was first exhibited in Beijing. He listened carefully to the introduction of the Higer G-BOS bus, its performance and purposes, and also got on the bus to inspect the conguration and experience the advanced performance of the G-BOS bus. Higer G-BOS bus has always been a star at the Asian exhibition of BAAV and Beijing International Exhibition of Transport Equipment, and from Shanghai to Beijing. At the Chinas Road Transport Cup awards ceremony of the Tenth China International Transport Technology and Equipment Exhibition on May 26, HIGER G-BOS bus
he Tenth China International Transport Technology and Equipment Exhibition, themed development
was recognized by the organizing committee for a second time and won the Chinas Road Transport Cup 2010 Best Innovation Bus Award which represented the highest level of innovation of the industry.
Minister Li Shenglin is inspecting relevant performance of the G-BOS bus carefully on the Higer bus.
Minister Li Shenglin is listening to the introduction of the Higer G-BOS bus given by Wang Xinliang, who is in charge of the HIGER brand. 14 2011 FEB
News & Events
Ofcials of the Ministries of Communications of Asian Countries visited Higer Bus

arranged by the Academy of International Business Ofcials (AIBO), MOFCOM. Executive director Zhang Zhihao and overseas sales director Ma Rentao from HIGER introduced the development of our company, answered the questions and showed the guests around our workshops.
n October 18, 31 official of the ministries of communications of 17 countries visited Higer Bus as
The guests were deeply impressed by the warm reception of our company management and the ofcials of several countries expressed their willingness to promote cooperation with our company in the eld of public transport. And our reception was also praised by the leaders of the Ministry of Commerce, who also sent a letter to express their thanks.
Ethiopian Ofcials Visited Our Company

Ministry of Finance and Economic Development, Ethiopian Ministry of Mines, etc, visited our company as arranged by Suzhou Municipal Bureau of Commerce. Mr. Huang Shuping, deputy general manger of our company, attended the Exhibition and delivered a speech.
n the afternoon of October 25, 19 ministerial-level officials from 13 ministries, including Ethiopian
He briefed the guests on Higers profile and the business conditions in Ethiopia. Minister Ahmed Strickland, head of the Ethiopian delegation, expressed his thanks for our warm reception and appreciation for Higers 500 buses exported to Ethiopia and the services we provided. After the Exhibition, the delegation visited our factory and the fourth and fifth manufacturing workshops.
2011 FEB 15
Cover Story
Introduction of G-BOS
Editors Note: The G-BOS is the product of the development of information technology, electronics and intelligence. The rapid advancement of automotive electronics and 3G communications and information technology in recent years provides a technical basis for the enhancement of the information equipment and application level of passenger buses. It is in this context that Higer G-BOS comes into being. We hope that Higer G-BOS, which has the functions of driving safety management, fuel consumption management, repair and maintenance management, remote fault alarm management and bus-line matching management and etc, can help the large number of bus operators to better control trafc safety, improving the management level, further reducing operating costs and enhancing the competitiveness.
G represents the 3G (GPS, GIS, GPRS), and is the application of a variety of information technologies on a bus. BOS is the abbreviation of BUS OPERATION SYSTEM. G-BOS is, a new generation of intelligent operation management tool tailored for bus operators, developed by Higer Bus based on the Vehicle Networking application technology integrating cuttingedge technologies, like intelligence technology, electronics, information technology and etc, with mass data mining, 3G wireless physical connection and intelligent remote control as the key tools while integrating the three elements of people, bus, line.
What is the G-BOS
The listing ceremony of Higer G-BOS was held in Shenzhen 16 2011 FEB
LOGO of Higer G-BOS
Cover Story
G-BOS can-
Manage fuel consumption It can accurately monitor and collect the main data that affects fuel consumption during the driving process, including hard acceleration, hard deceleration, time of idle running, the proportion of economical speed running, the proportion of economical engine speed, the operating state of air conditioning and heater device, service time, duration of door openness and etc. It also functions the comparison and query of engine data, like ECU fuel consumption and actual refueling amount, generating reports and system backup, providing specific reasons for high or low fuel consumption, providing managers with more targeted guidance to help the drivers to correct their improper operation habits, improve driving skills and reduce fuel costs. It also informs the fuel conditions of the operation status, easily detects abnormalities and oil change, thus comprehensively avoiding fuel loss as a result of bad professional ethnics.
maintenance program for each vehicle. According to the maintenance program, the onboard terminal of the G-BOS reminds the drivers of maintenance status, thus avoiding improper maintenance, omission of maintenance and etc. The G-BOS also functions remote fault alarm management, remote fault diagnosis and etc, monitoring the vehicle in operation in real time and providing the driver with a comprehensive understanding of the condition in operation. In case of an unexpected fault, the system will report to the dispatching platform via the data processing center to ensure rapid response of the surrounding services nodes and timely solution of the problems. Manage bus selection The G-BOS collects the information and data on the operation of the bus, including driving speed, engine speed, whole vehicle operating load rate, intake air temperature, engine oil pressure, engine oil temperature, cooling water temperature, atmospheric pressure and etc, processes the data through the data processing center on a comprehensive scale, and provides diagnostics and optimization recommendations about the vehicle, facilitating the managers bus-line matching in a targeted manner for correct vehicle layout. After installation of G-BOS, managers will be informed of the accurate information of the engine performance, and conduct an operation at the heart (engine) of the vehicle. Higer Bus has signed strategic cooperation agreement with a number of engine manufacturers, according to which, the experts will re-adjust the
power train, including the engines and the gearboxes etc, to make the bus models more suitable for the operating lines. Open the door of upgrading of management transformation of passenger transport companies Bus operating companies based on the platform of the G-BOS can fully utilize the information technology and network technology for the sake of achieving management innovation, reshaping of operations, transformation of companies from industrialized companies to information-based companies, improving the service quality in the intense competition of passenger transport market, reducing the costs, improving capabilities of companies in making correct decisions, advancing the competitiveness and broadening the way of company transformation. A customer who participated in the R&D and test run of the G-BOS says that the system employs the modern information technology to help operators to replace experience-based management with scientific management, replace static management with dynamic management, replace qualitative management with quantitative management, replace process-based man ag emen t w ith r es u lts - b a s ed management, thus lowering the cost and increasing the revenue while maximizing the operating returns. Hence, the G-BOS opens the door of upgrading of management transformation of passenger transport companies, a door of management, leading to intelligence, wealth and sustainable development.
2011 FEB 17
Physical Drawing of the G-BOS Terminal
Manage maintenance Through the monitoring and analysis of the information and data on the operation, the system can generate and record an accurate and reasonable
G-Bos Topic
Revolution of Passenger Transport Management

By Lei Ming
G-BOS Might Trigger

A
technology breakthrough is quietly generating sparks of industrial management upgrade. Based on the concept of G-BOS Earth in April this year, Higer Bus launched a G-BOS(GPS, GIS, GPRS, BUS OPERATION
SYSTERM), which was the rst in the industry, following three series of ads: Why are you still confused about the safety in operation? Why are you still frustrated by parts fault? Why are you racking your brains for fuel saving? At the Shanghai Busworld Asia and the Beijing China Transpo in May, the appearance of our Higer bus with G-BOS looked nothing different. The visitors asked, How is it special? The answer was finally unveiled on July 27, when the G-BOS was officially announced to be launched into the market at the G-BOS Launching Ceremony held in Shenzhen, jointly sponsored by Higer Bus and China Road Transport Association.
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G-Bos Topic
Higer buses with the G-BOS
Three Traditional Difculties of Management
proper manner, and the appraisal of the drivers may become subjective. In the paternalistic extensive management based on favoritism, the appraisal of the drivers will surely lose accuracy. The Second Difculty: Buses The problem also exists in the management of buses. The actual operating conditions of the buses will be unknown to the drivers after leaving the stations. The information obtained in the traditional management methods is hysteretic and not necessarily true. The
indicator lights will be on when a fault is detected in self-test in the process of actual use and it is difficult for drivers to decide to move on or stop? Instead of solving problems, this actually creates a new problem in management. It is also the case in the maintenance. As technology advances, the maintenance time and period of various assemblies and parts are different. And it is a difcult problem in management to achieve rational, efcient and economical maintenance.
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When rst involved in management
research of passenger transport operators three years ago, Higer Bus found that People Buses Lines were the three cores in the management of passenger transport operators, which were also the three difculties in management. The First Difculty: People Management is a difficulty mainly because the bus drivers may not be supervised in a timely and
G-Bos Topic
The management of fuel consumption is more complex. Many companies set fuel economy awards and set fuel-saving examples to increase fuel economy. But actually, this solution is a double-edged sword as this may result in extensive use of non-performing operations in order to achieve higher fuel economy. Although the fuel consumption is brought down, many security problems emerge and the maintenance cost increases as well. The Third Difculty: Lines In actual operations, we often nd that the same company buys the same model of buses and uses them in three different lines. This will certainly result in three different operating costs, three different fuel consumptions and three different service lives. However, how to match the different buses with different lines? This must be based on actual road spectrum, and it is our highest priority to collect road spectrums in matching the buses with the lines.
technology and onboard computer. It is also combined with the CAN bus technology. Through three years of painstaking research and testing at the post-doctoral workstation, the G-BOS system with 20 patents and 2 copyrights, was nally introduced this year.
System Solution of Fuel Consumption Management Traditional fuel consumption management method involves cash and fuel. The traditional method involves fueling charge and the total mileage. This calculation is fairly rough with many disadvantages. An evaluation report from Europe shows that fuel consumption will increase by 15% to 20% per hour when running 10 km at high speed; shifting outside the range of economic speed will lead to increasing fuel consumption by 15% and there is difference of more than 10% between hard acceleration and slow acceleration and between motion at variable speed and constant speed. The management of fuel consumption with G-BOS involves the following four aspects, driving behavior, drivers awareness, professional ethics and the bus-line matching. G-BOS manages the fuel consumption in a quantitative manner, which provides a management report of fuel consumption, including a target fuel consumption value and an ECU fuel consumption value. The target fuel consumption value is the target value of management set by the manager, and it should be generally achieved by the majority of the drivers. Through comparing the driving behaviors of the two types of drivers, i.e., those who have achieved the target and those who havent, the bad driving behaviors of the drivers leading to higher consumption can be reduced, and the target consumption can be achieved accordingly. When all the drivers have achieved the target, the manager can adjust the target value achieve fuel consumption management in
How does G-BOS Solve Difculties in Traditional Management

Driving
A Lasting Solution for Standard A report from Europe shows that 62.69% of the traffic accidents are the results of improper driving. G-BOS can properly monitor and record the drivers bad driving behaviors, including speeding, idle coasting, hard acceleration/ deceleration, engine overrunning, ABS action times, overtime driving and etc. G-BOS can not only accurately record the various data at all time points, but also generate detailed reports, from which we can see the bad driving behavior(s), the duration and the degree of seriousness of the behavior(s) of a driver in a month or week. Moreover, G-BOS also records long idle speed and the ratio of the driving range outside the economic speed of the engine. Based on the analysis of these data, each driver is given a comprehensive score which involves security and fuel-consumption behavior, etc. This score quantifies the management of drivers, making the appraisal objective. With this objective and quantitative data, the operators can properly arrange training of the drivers on security management, which will also provide a good basis for the recruitment examination of new drivers.
The G-BOS Emerge Due to Demand
Based on the long-term cooperation
with many passenger transport companies both at home and abroad and after indepth research of the three traditional difficulties in management, Higer Bus finds that the traditional management method lacks a quantitative, dynamic and process-based management tool. In the operation with Scania, a globallyfamous heavy truck company with the reputation of Road King, Higer Bus has been inspired and introduced the Telematics technology, which is actually an integration of wireless communication technology, satellite communication technology, network communication
20 2011 FEB
G-Bos Topic
data processing center, the G-BOS provides comprehensive diagnosis and optimization recommendations to ensure more accurate bus-line matching.
the most economical and scientic manner. When the refueling data is input in the G-BOS, a comparative report of fuel consumption will be generated, showcasing the difference between the ECU fuel consumption and the actual refueling value. If the difference is too large, the fuel may be lost in other ways, which involves the issue of professional ethics. Comprehensive Solution of Bus Maintenance Management G-BOS records the various data in real time in the process of driving while transmitting the data to the server via 3G wireless network in a timely manner to achieve effective management of remote fault alarms so as to form a series of report tables, which clearly inform the driver of the operating conditions of the bus at any time and the needs for maintenance in advance. G-BOS can also automatically generate constantly upgrading repair and maintenance plans. If too many buses are maintained on the same day, the manager may manually adjust the date of maintenance. If the interval of bus
maintenance and engine maintenance of the same bus is only two days, the system will automatically re-arrange the maintenances on the former day to avoid influence on the attendance rate of the bus caused by repeated entrance into the repair shop. Optimization Solution of Bus-line Matching As the traditional bus-line matching is not supported by accurate road spectrum data, the selection of bus models are not based on the specic road conditions, resulting in different types of waste, operating costs and service life. G-BOS refines the bus-line matching by collecting the various data of the bus in a timely manner, including the running speed, engine speed, whole vehicle operating load rate, intake air temperature, engine oil pressure, engine oil temperature, cooling water temperature, atmospheric pressure and etc. And after a comprehensive analysis and assessment of the operation conditions of the bus by the
G-BOS or Revolution of Passenger Transport Management
Transformation and upgrading are
the hottest words in social and economic development in China, and all industries are making enormous efforts to transform and upgrade. G-BOS provides a new carrier for the management upgrading of passenger transport companies, or it will even lead to a revolution in the industry! With G-BOS as a platform, bus operating companies can achieve management innovation through comprehensive application of information technology and network technology, reshaping the operation and management systems, achieving transformation of industrialized companies to information-based companies, and ultimately improving service quality and reducing the costs of erce market competition in the eld of passenger transport, and enhancing the abilities of scientific decision-making and competitiveness. And there will be great potential for transformation of the companies. G-BOS completely breaks the bottleneck of traditional operation means, achieves G-BOS management, safe operation, high energy efficiency, long-lasting durability. And its powerful G-BOS management features include management of driving safety, fuel consumption, repair and maintenance, remote fault alarm and bus-route matching.
2011 FEB 21
G-Bos Topic
Test drive Higer bus H92
Test Driving A HIGER Bus with
G-BOS
By Chen Jie
s peoples pursuit of the wireless communication technology grows, Telematics is no longer strange to us, and the onboard computer system, adopting the wireless communication technology, has become most popular among tens of thousands of families. In the field of passenger vehicle, Toyotas G-book and General Motors On star are popular in terms of Telematics technologies. This advanced technology integrates the driver, the vehicle and the social information networks in an organized and efficient
22 2011 FEB
manner. Both G-book or On star are capable of improving the convenience and driving safety to certain levels. And for commercial vehicle enterprises, Telematics has gradually attracted their attraction. Since G-BOS(GPS, GIS, GPRS, BUS OPERATION SYSTERM) in Higer bus launched in July this year, it enables managers to be informed of the operational status of the vehicles without leaving offices, including such information as their positions, engine speeds and so on. Furthermore, the system can also make comprehensive assessment of the driver, which helps
G-Bos Topic
Interior trim of Higer bus H92
Test drive Higer bus in the Suzhou Industrial Park
fundamentally improves the drivers driving ability and stimulates the drivers potential, and enhances the level of safety in operation.
The model for test drive is the H92 bus equipped with Yuchai YC6L330-42, featuring unique equipment of G-BOS. Once started, the G-BOS terminal will showcase the basic information of the operating conditions. Meanwhile, it collects 10 types of working information of the engine, 9 types of working information of the driving operation, and 7 types of working information of vehicle traveling. The 26 types of information support the operation platform for the software. Honestly speaking, you may feel uneasy when you first contact the G-BOS Edition H92 as every of your moves will be monitored. The system can monitor the improper driving operations of the driver, such as speeding, idle coasting, high-speed rotation of the engine, overtime driving and etc, and eventually form a report. This will help the operating company well informed of the operating conditions of the buses, which can help the driver develop good
Standard Driving Operations and High Fuel Efciency
driving awareness and ethics, improve the driving habits and save fuel. When the air conditioner is turned on, H92 maintains a low idle speed at 710r/min while producing low noises. It is worth mentioning that a foot pedal is arranged in front of the accelerator to rest the right foot in order to relieve the fatigue during driving. In the process of acceleration, I steps on the acceleration pedal deliberately to properly control the speed and change the shift. As H92 well matches the bus, the upshift at even low speed can maintain a steady power output. When the speed is increased to 80km/h and the gearbox is set at the highest position, the speed is about 1200r/min, when at 100km/h, the speed was just over the green zone, the cross-city bus will have more excellent economic performance.
Higer bus H92 instrument panel equipped with G-BOS
As a comprehensive management system, G-BOS also records operation conditions of the key components to facilitate maintenance management. Usually, one of the personnel, according to the scheduling and operation conditions, works out the days after the vehicle needs to be maintained. This will result in waste, as the components are used within a certain mileage, but the specific times that the components can be used are unknown. But G-BOS is able to record the operation conditions of the components. If a certain component has been used for too many times for replacement accordingly, the fault conditions can be dealt with in advance. In this way, the trip generation can be enhanced and the number of faults can be reduced, so the vehicle may be maintained in intact condition. G-BOS is an innovative creation of the industry, also an important tool to implement the Bus Full Life Cycle concept, which Higer Bus has been actively practicing. Higer Bus will probably launch more management tools to help the operators to achieve maximum benets in the future.
2011 FEB 23
Maintenance Management Based on Detailed Records
HIGERs Services at the World Expo Were Acclaimed

Written and illustrated by Hai Xing
ecently, Government Offices Administration Bureau of the Shanghai Municipal Government sent a letter of thanks and a banner to Higer Bus, Shanghai Chongming Bus Transport Company sent a banner, and the Organizing Committee of the Stars Show You Around the World Expo event specially issued a certicate and a medal to Higer Bus, in order to express their gratitude for the excellent services and support provided by Higer buses during the Expo. It was said in the letter of thanks that Government Ofces Administration Bureau of Shanghai Municipal
Banner presented by Government Offices Administration Bureau of Shanghai Municipal Government
Government, together with Jin Qin Vehicle Service Company under its jurisdiction, shouldered the challenging responsibility of being in charge of VIP vehicle services during the World Expo. Having learnt this, Higer Bus supported Jin Qin Vehicle Service Company with human resources and service. With the support and effort, Jin Qin successfully completed the tasks and won high praise from all walks of lift. Higer Spirit Serving the World Expo, said by Government Offices Administration Bureau of Shanghai Municipal Government, was a symbol of high recognition of Higers contributions. As one of the bus brands with the largest vehicle quantity in Shanghai, Higer Bus directly provided 1,000 of the over 6,000 buses in Shanghai for the services during the World Expo. It undertook the transport tasks of most of the Expo direct lines, Expo bus lines Love support partner Organizing Committee of the and Expo suburban lines, Stars Show You Around the World Expo event
2011 FEB
and was involved in the opening and closing ceremonies as well as public welfare events such as Stars Show You Around the World Expo. The Higer buses from all over the country involved in the 184-day services, which was not only a great challenge for the tourist industry but also a review of Higers service system. In scorching sunlight and violent storm, from early in the morning to late at night, Higers service system overcame all kinds of difficulties, such as the high temperature, allday-long services, etc., ensured the smooth operation during the Expo, and achieved the results of no complaints and no severe accidents. With its excellent services and high quality, Higer Bus won the trust and praise of its partners. The Organizing Committee of the Stars Show You Around the World Expo event specially issued a certicate and a medal to Higer Bus to express its gratitude. Although Shanghai World Expo has ended, the philosophy and spirit of Higer Bus in the Expo will last foreve.
24
Higer Bus Is Spectacular Again at the World Expo Public Welfare Event
By Hai Xing
he wide-scale public welfare e v e n t , S t a r s S h o w Yo u Around the World Expo, was initiated by Expo Ambassador, Yao Ming, Jackie Chan and Lang Lang, with the participation of many stars and celebrities. It mobilized people from all walks of life to raise fund for children from poor and disaster-stricken areas, so that the children could visit and better understand the Shanghai World Expo. Higer Bus, with its excellent strength and service experience in largescale activities, as well as excellent performance of the buses and efficient and perfect services throughout the Expo, provided transport services for this event. As the exclusive bus sponsor for celebration groups in the activity of Stars Show You Around the World Expo, HIiger Bus was successful in carrying more than 1,000 people who came to visit the Expo and participate in the ceremony, including sports stars, children from poor and disaster-stricken areas, performers, leaders and guests from all walks of life, etc. In the morning of 25th, the Higer buses servicing this activity went to hotels in several teams to pick up the children and guests who participated in the activities of Stars Show You Around
Children from Kashgar and Yushu are boarding Higer bus
Tibetan children are looking around curiously in the bus
the World Expo and Happy All-Star Public Welfare Event. At 10 oclock, Higer buses carried the children to the Expo Park. During the process of transport, our HIGER buses looked clean, tidy and beautiful, and provided the children with safe and comfortable environment due to excellent performance and service. Madam Shi Zhaoling, Secretary-General of Beijing Meijiang Student Support Fund, spoke highly of Higer Bus, when she saw the considerate Higer bus volunteers and learned that it was Higer Bus that was providing transport services in this event. When she learned that Higer Bus had donated a lot to set up Hope primary schools and assist the earthquakestricken areas, she was deeply moved and said, Higer Bus is very promising as it has indiscriminate love. And it is respectable!
At 22 oclock at night and outside the Expo Park, with both the lights and the moonlight being very bright, over 10 Higer buses was ready to send the guests back after the event. At over 23 oclock, after a day of intense work the Higer buses successfully accomplished the task in the event. And the night scene seemed more beautiful due to the involvement of Higer buses in the event. Higer buses were publicity buses for Expo propaganda, and 1,000 Higer buses provided services during the opening ceremony of the Expo with zerofault. This time, through its involvement in the public welfare event with participation of numerous famous people, Higer buses, as a proprietary brand among Chinas passenger buses, caught the eye of the world again at the World Expo with its outstanding performance and its commitment to public welfare.
2011 FEB 25
HIGERs Services in Two Successive Asian Games

By Wu Zhongqin
Higer buses at the opening ceremony of the Asian Games
he opening ceremony of Guangzhou Asian Games, a common festival for 4 billion people, was held on November 12. With the Pearl River as the stage and the city as the background, the fantastic sight of Haixinsha Island, an unknown island, caught the eyes of billions of people. On that sleepless night in Guangzhou, the City of Flowers, the whole world was cheering and the sacred flame was lighting up Asia. At the gorgeous ceremony, nearly 100,000 patrolling policemen and over 100,000 security volunteers were protecting more than 10,000 athletes, coaches and sports officials, and over 30,000 spectators.
26 2011 FEB
Due to the large number of participants and the great social impact of the opening ceremony, transport security has also become a huge project. In order to guarantee the traffic services at the opening ceremony, the service personnel of a number of bus manufacturers and bus operating companies, including Higer Bus, devoted their wisdom and labor.
Four years ago, Chinese buses, Higer Bus in particular, became famous when 500 Higer buses provided perfect services at the fifteenth Doha Asian Games.
Higer Bus Turned up in the Asian Games Again
Four years later, Higer Bus was looking forward to the Guangzhou Asian Games. Higer Bus had made remitting efforts for the Asian Games, and more than 1000 Higer buses provided services at the Asian Games and re-ignite the passion of Higer for the Asian Games. On the days of the opening and closing ceremonies, Higers Asian Games service coordination team was moved close to the site of the opening ceremony to give on-site commands. According to Ding Hui, general coordinator at the site, more than 300 Higer buses were involved in the opening ceremony for transport services, and the service objects included VIPs, athletes and accompanying ofcials, technical ofcials and media at the Asian Games. The reporter saw at the site that Higer buses were very distinctive from other ordinary ones, as the bodies of Higer buses were printed with the Asian Games elements, such as Five Rams, Sacred Flame, Guangzhou 2010, etc., which not only were visually striking and highly distinctive, but also matched with the delightful atmosphere of the Asian Games. In fact, the transport services of the opening ceremony started early in the morning of November 12. From 6 a.m. that day, more than 30 Higer buses were put into service to carry the security personnel responsible for the opening ceremony. And Higer buses were also responsible for the onsite commanding

reporter that she was an on-bus volunteer to provide services on a fixed-line bus. The Higer bus, which was her work place, was equipped with an LED screen and an on-board TV, which could broadcast information about the Games. Therefore, taking the Higer bus was very enjoyable and she liked Higer bus very much.
and evacuation of the trafc at the sports ground and on the surrounding roads, parking of vehicles and security work. According to Ding Hui, no parking space was available for individual cars at the site of the opening ceremony. Therefore, the Organizing Committee had more than 20 Higer buses nearby be ready for service at any time to complete the unexpected tasks of transport, in order to ensure quick and convenient departure of the personnel attending the opening ceremony from the Haixinsha Island.
more than 20 countries. But he kept smiling at the diplomats and their wives while they were getting on the bus, and later he felt relaxed. He heard from an ofcial of the Foreign Affairs Ofce that the ambassadors of Vietnam, Pakistan, etc., said that Chinas automotive industry was developing very fast. The driver of the delegation bus No.2 told the reporter that the diplomats of Indonesia, Nepal, etc., took pictures on his Higer bus and thumbed up at the time of leaving.
On November 12, the Guangdong Golden Horse Travel Motors, Co., Ltd. was assigned the important task of transporting delegations of diplomats to China. In order to ensure the safe and efcient transport, the company sent three newly-purchased Higer 6125 buses to perform this security task. The driver of the delegation bus No.1 told the reporter that he was a little nervous as it was his rst time to transport the diplomats from
Our Services Were Praised by the Delegations of Diplomats to China
ON November 13, in a fixed-line Higer bus in the Asian Games Village, a volunteer from Wuhan told the reporter that the buses were mobile lounges for them. The work of the volunteers was actually very painstaking. On the day of the opening ceremony, the volunteer soon fell asleep involuntarily on the bus when he was on the way back due to excessive fatigue. A volunteer from Guangdong University of Foreign Studies told the
Volunteers Used the Higer Buses as Mobile Lounges
Diplomats on the buses to attend the opening ceremony of the Asian Games
As most of the athletes from different countries attending the opening ceremony and the volunteers on the Haixinsha Island needed bus services, the transport tasks were very arduous. Mr. Zhou, a driver to transport the athletes, told the reporter proudly that he was very lucky to serve the athletes at the opening ceremony and he never felt tired. The bus was his work place, so he couldnt see the ceremony although it was going on near him. For most of the time, he was listening to the opening ceremony over the radio on the bus. Ding Hui said that Higers good performance at the opening ceremony of the Asian Games was just a beginning. And the service teams of Higer Bus must ensure zero-fault safe operation as required by the Organizing Committee of the Asian Games. On completion of the transport tasks, he must designate and organize the service personnel to check the buses every night, which was directly related to the normal operation of various sports events. Therefore, he was under great pressure. After the Beijing Olympic Games and the Doha Asian Games, we surely believe that Higer Bus will once again successfully complete the glorious mission of transport services at the international sports events.
2011 FEB 27
Bus Drivers Could Only Listen to the Opening Ceremony
G-BOS Buses Serving Guangzhou Asian Games

By Wu Zhongqin
More than 80 G-BOS buses were put into service during the Guangzhou Asian Games. And this is the first time that G-BOS buses have served an Asian Games. On November 17, Mr. Wang Jiansen, the manager of the South Lake Provincial Tourism Transport Co., Ltd. who is responsible for vehicle scheduling, told the reporter that his company arranged more than 50 Higer buses for the Asian Games services. He preferred sending G-BOS buses, if available, when he was assigning tasks.
G-BOS Buses in Asian Games
If there are not enough G-BOS buses, he would at least designate one as the leader of the eet. As to the reason for doing so, Mr. Wang Jiansen said that the Higer G-BOS allowed him to monitor the operation of the eet without leaving his ofce. Even in case of any failure, the system could automatically raise the alarm and they could handle the problem immediately. This function was extremely important to ensure the successful completion of their tasks and achieve perfect services at the Asian Games. According to Wang Jiansen, the South Lake Provincial Tourism Transport
Higer buses carrying guests attending the Asian University Presidents Forum to the opening ceremony of the Asian Games 28 2011 FEB
Co., Ltd. was under great pressure of transport these days, and the buses were almost running at full capacity. In particular, he praised Higers after-sales services and told me that Higers service manager and his men had just come to check the buses and found that they were in good conditions. In fact, the G-BOS buses had been in service at the stage of the preparations for the Asian Games. And two Higer G-BOS buses had provided transport services for etiquette volunteers who were called Angel of the Asian Games in Guangzhou City two months ago. If the competition of the Asian Games was a contest of speed and strength, the Asian University Presidents Forum held in Guangzhou at the same time was collision of the intelligence of scholars. According to the arrangement of the Organizing Committee, Guangdong CITS designated 5 Higer buses to provide full-range services, from the opening ceremony of the Asian Games to the Forum for presidents of more than 30 universities from over 20 countries and regions in Asia and of nearly 50 universities in China. The Forum provided a platform for exchanging wisdom for the Asian Games and the G-BOS developed by Higer created a new record of Chinese G-BOS bus services for the Asian Games.
2011 FEB
29
Probe Into Industry
New Energy Automotive Industry Merits Attention

Edited by Hai Yi
uring the Twelfth FiveYe a r P l a n ( 2 0 11 - 2 0 1 5 ) p e r i o d , C h i n a s n e w energy automobiles will enter the industrialization stage of development. Industrialization of Chinas new energy automobile is expected to develop in the following three steps: The rst step is from 2008 to 2010, during which period demonstrative operation is done in public services in major cities; The second step is from 2011 to 2015, the initial stage of industrialization, when new energy city buses, hybrid buses and small electric buses will be promoted in the whole country; The third step is from 2016 to 2020, the stage of further introducing new energy vehicles, multi-energy hybrid vehicles, plug-in electric buses and hydrogen fuel cell buses into common households. During the Twelfth Five-Year Plan
30 2011 FEB
period, China will adopt a transition strategy and a transformation strategy for the overall development of the automotive industry. In the next 5-10 years or even a longer period of time, China will adopt a strategy of developing simultaneously internal combustion engine vehicles and new energy vehicles. On the one hand, it will further optimize the existing automobile energy power system and develop energy-efficient internal combustion engine vehicles. On the other hand, it will develop a new generation of automobile energy power system and new energy vehicles. And the development of these two will support each other. T h e r e f o r e , t h e n e w e n e rg y vehicle industry merits attention. The development of OEM is a key link in the industrial chain of the new energy vehicle industry. As new energy vehicles become more and more popular, how can a bus manufacturer survive and prosper
in the market among many competitors? Higer Bus gives priority to the development of hybrid buses and pure electric buses, and its target is to produce and sell 5,000 new energy buses at the end of the Twelfth FiveYear Plan period. In fact, Higer Bus and Tsinghua University jointly developed 10 electric buses as early as in 1999, which were used as campus buses by the University. In 2002, Higer Bus and Shanghai Jiaotong University jointly developed the rst hybrid bus. In 2006, Higer Bus and Tsinghua University jointly developed the rst hydrogen fuel electric bus. Higer Bus started relatively early in R&D of new energy buses. So far, 50 Higer new energy buses have been put into use. And Higer Bus exported the first new energy bus to Singapore in 2010. The research and development of new energy buses by Higer Bus
Probe Into Industry

The route of the new energy buses of Higer Bus is characterized by integrated innovation. The integrated innovation does not necessarily mean that the company has to produce each of the key parts, it actually means integration and optimization of the internal and external resources and optimize the bus-line matching based on the self-developed electronic control systems to develop the best new energy vehicles. This development model is also adopted by many other first-line enterprises with strong technological strength. It can be expected that the bus companies will face severe competition with the coming tide of new energy sources. And only those companies that persist in self-development, integrated innovation and sustainable development can survive and prosper.
can be regarded as the model of frontline bus companies. First, its R & D of new energy buses has developed from simplicity to sophistication, has integrated production, teaching and research, and has gradually transited to self-development. From 2008 to 2010, Higer Bus has been working closely with many research institutions and key system distributors, such as Shanghai Jiaotong University, Beijing Institute of Technology, Yuchai, etc., to develop electric drive systems and vehicle control systems. Second, recognizing the importance of mastering the core technology of controller is the key for sustainable development in strategy of new energy vehicles. To this end, Higer Bus set up a new energy electric control system company in early 2010, which included 12 teams led by 3 doctors and was
involved in R&D and improvement of vehicle control systems. Third, there is always one suitable among a variety of technical routes. Since the second half of 2010, Higer Bus has stepped up efforts in the promotion of new energy sources. By the end of 2010, it had developed various types of prototype products, such as combined hybrid power, AMT hybrid power, plug-in hybrid power and pure electric, etc. Fourth, Higer Bus gives full play to the technical strength and financial strength of being the first-line bus enterprises, extending the industrial chain to create more growth points. When the functions of hybrid vehicle controller and pure electric controller are improved, Higer Bus will further extend the industrial chain and develop drive motor system.
2011 FEB
31
One Night in Ardabil

Alex Chen
W
night.
orking abroad is a wonderful thing. There are a lot of interesting stories
anticipate and puzzle faces that moment. After got some general information, we dressed our uniform and look into the problem, after some routine checking, Mr. William smiled to me and said, Not a big problem, but we need some fuses and wiring. In some minutes, one mechanic brought the materials that we need, and then I told them, Dont worry, its a snap! the driver and mechanics watch around Mr. William and tried to give him some help. No more than half an hour, Mr. William got off the bus and told me, the work was done. When I told the driver this good news, his was surprised and said: Its amazing! You are so efcient, I have been waiting here for 3 days, and they cant solve my problem, but you guys only spent half an hour on it, Thank you! Thank you very much!! then he got on bus and tested the bus with us. Very Good! after testing, the driver told us he was very happy, he had never imaged Chinese specialists would help him with the problem, and he would
like to take some photos with us. After the driver drove away happily with his bus, we told the mechanics the cause of problem and trouble shooting procedural. Some minutes later, Mr. Omid took us to dinner. During the dinner he said, there are a lot of thermal springs in Ardabil. After dinner we decided to enjoy the thermal spring. The thermal spring in Iran is like bathhouse in China. There are hundreds of people swimming in the centre pool, and on the higher place around the big swimming pool, there are 6 small tubs under different temperature. Every tub can accommodate 5-6 persons. After swimming for 10 minutes, we felt a little tired and sat inside the tub, closed eyes and enjoy the moment that surrounds by sulfurous warm water. Its a wonderful night, after solved the problem successfully, with the achievement feeling, for the rst time, we enjoyed the thermal spring with friends, its a happy thing to me.
in my overseas life, working, tour, friends and trouble shooting.there was one very impressive night in Ardabil, there we went through an unusual but fantastic Mr. William (Xie Zhonghe) and I worked together for nearly 7 months in Iran. In this late April, the service station in Ardabil reported a problem. One ZF gearbox couldnt change gear normally, mechanics in the local service station tried to solve this problem for nearly one week, but the problem still remained. Finally they asked us for help. After received the claim, Mr. Omid (Service engineer in head office), Mr. William, and I took some parts and went to Ardabil rapidly. After three hours driving, we reached Ardabil, the local time is about 5 pm. The driver and some mechanics had already waiting for us besides the problem bus. We could see
32 2011 FEB
Add: No.288,Suhong Road, Suzhou Industrial Park, Jiangsu Province, China P.C 215026 2011 FEB 33 Tel:+86 512 6258 4331 Http://www.higer.com E-mail:export@higer.com
Case Study of After-sales in Ethiopia

James Wang
case happened back in Addis Ababa (hereinafter Addis), Ethiopia. There were 500 HIGER buses there and it was said that their performance had not lived up to expectations since the first one was sold in January 2008. Assigned but pressurized and upset, I was the third eld service engineer when arriving in January 2009. Not only I have to clean up previous service dispute but I was facing a more challenging and complicated situation. Due to wrong design, unfit and un-agreed parts, poor manufacturing, HIGER buses were mostly broken down and stopped awaiting spare parts. Owners are crying for disable to pay bank loan local media reported; Bus owners had established a legal committee to gain rights and even showed a will of strike to demonstrate doubts on Ethiopia Transport Authoritys scandals; WIBSE,
34 2011 FEB
hould it be a huge impact on HIGER overseas development, we would never forget the
the HIGER solely authorized service station, announced that they would quit cooperation because of high service pressure, inadequate spare parts and insufficient manpower of mechanics and electricians. Transport Authority officers kept calling me for solutions to technical problems and service ability improvement of buses to meet public transport provision, otherwise threatened that outstanding performance bond would not be released unless complaints were settled. Immediately, we established a special service team in Addis and began to investigate. We collected all items of failure parts on site, took photos of evidence, interviewed bus owners and drivers. What we discovered was that careless driving, inappropriate maintenance and bad road conditions as well as bus inadaptable design were the main causes that resulted in such adverse circumstances of HIGER. We service team then wrote a special report
in a harmonious way, carbon copied to all relevant parties, organized various roundtables meetings, indicated great efforts HIGER had contributed and made further decisions of a big-scale-check-and-repair program setup, 100,000USD spare parts supply, one more highly-efcient service station establishment and free technical upgrade for 500 HIGER buses. To save HIGER in dilemma, these actions were warmly welcomed and fully supported by both Ethiopians and HIGERs management. Bus owners were smiling and local government expressed positive attitude towards improvement and above all, performance bond were released before we left Ethiopia in May 2009. It was great pleasure to demonstrate HIGER service team spirit and win HIGERs reputation in East Africa market. We strongly believe that, with our effort from both sales and after-sales, HIGER buses will surely running all over the land of Africa in the near future!
Higer Multi-Purpose Vehicle is a high-grade Multi-Purpose Vehicle developed by Higer in accordance with international standards for the purpose of meeting the needs of business travel. The vehicle has a graceful and luxurious appearance, adopts the interior design which is normally for car,and has a larger space which makes passengers more comfortable. In addition, the vehicle is equipped with various equipments, including electronic voice navigation system,NVH system, overhead-mounted air conditioner and heater, negative ion air cleaner and DVD player, which will enable you to enjoy a pleasant driving/riding. The vehicle is also equipped with an energy-saving engine which meets the Euro-IV emission standard, from which the strong power will accompany you throughout the travel.
2011 FEB
35
Visit to Mindanao, Philippines

Chen Siran, Southeast Asia
ccompanied by two of my collegues, Zhang Fubo and Ye Yangmin, I visited Iligan City from May 24 to 28 to deliver the buses to SUPER FIVE company in Iligan City and investigate the operation conditions of the 18 buses of our former customers. It is 1,400km from Manila to Iligan City. I took two ferries, went through 9 cities, that is, Binan, Matnog, Catbalogan, Balo, Maasin, Surigao, Butuan, Cagayan and Iligan, and successfully reached my destination 42 hours later. During the whole process of shipment, and the performances in acceleration, braking, grade climbing, turning, were very good. The appearance and interior trim of the buses were very attractive to the passersby and passengers and our buses attracted the attention of a lot of people in every place and were highly praised. After arriving Iligan City, Sandy, the manager of the SUPER FIVE service station, showed us around the station. SUPER FIVE company currently has 52 buses, including 24 Higer buses of ve models, i.e., 6109,
6119, 6116T, 6119T1, 6125B. Services Manager Sandy said Higer vehicles were running in good conditions in the local area and could meet the demand for passenger transport. As this customer was 1400km away from Manila, Higer Bus barely provided it with any service, and the service station never applied for any maintenance from our company and all the maintenance problems were solved by themselves. Therefore, we introduced the new bus warranty our company and recommended them to repair and maintain the buses in accordance with the warranty. We met Mr. Badan Hage, the boss of SUPER FIVE, at the bus station. His main business was passenger transport and his office was at the bus station. From morning to night, he was devoted to his business at the station, listening to the recommendations of the passengers, focusing on how to improve passenger transport services and expanding his bus transport business. Mr. Badan Hage was satised with the quality of the buses, particularly the two 6125B buses delivered this time. He
Church pastors in prayer
Local officials are cutting the ribbon for Higer bus
was also very surprised and happy at our arrival, as no employee from a Chinese bus company had arrived in Mindanao to provide services to the customers. In order to welcome the two new buses, SUPER FIVE company arranged a grand ribbon-cutting ceremony. And Mr. Badan Hage Mr. Henry, deputy mayor of Itigan City, Mr. Ruel from the provincial transportation department and other government officials, as well as the local Catholic priest, business partners and friends, to attend the ceremony. We also took this opportunity to introduce our company and our products to the guests to enable them to have some idea of our company and refresh their understanding of Chinas automobile industry. Before the buses were put into operation, Mr. Badan Hage displayed two of them at the bus station, and provided all the passengers with an opportunity to ride them. He also personally got on the buses to introduce the advantages of the buses to the customers. He told the customers that the interior trim was designed according to aviation standards, the buses were equipped with electronic instruments, Euro III engines with strong power, automatic retraction of the seats after the passengers got up, and that there was an independent air conditioning vent and reading light corresponding to each seat, etc. Many customers asked the same question at the exhibition site, Is this bus made in Japan? I answered them proudly, No, this is a Higer bus made in China.
36
2011 FEB
We Are Together
Xiao Mingfa, Middle East
efore we arrived in Doha, one of my colleagues told us that the accommodations
I felt a little uncomfortable when I rst arrived, but later I got gradually used to it. In the following days, we gradually ignored the discomfort when we were devoted to the intense and fruitful work. Because of our hospitality and courtesy, we became part of them. And later, we worked and lived happily with the KARWA workers every day and night. July and August are the hottest months in Qatar and it feels like sauna. There is sun radiation in most of the daytime, and the temperature keeps at above 55 degrees every day. But even in such weather, we still insisted on wearing suits when meeting our customers and negotiating business with our customers. And from such details could our customers feel our respect for them, even though we came from far away. Our overseas customer service staff provided us with much support in succeeding in obtaining contracts. And
it was due to the efcient and sufcient services provided by the overseas service engineers and technicians that we could win confidence of the customers in our products and lay a solid foundation for the followup signing of the orders. Our foreign service staff was almost working in the workshops in hot air of 55 degrees, and completed the installation of more than 110 generators within just 2 months. And it was their sweat and actions that won the customers respect. At the time of leaving Qatar, I suddenly felt that every place here were so lovely and nostalgic. After this experience in Qatar, I have a more profound understanding of what the management of our company often stresses: Only when we are around and together with the customers can we hear their voices, can we get close to the customers, and can we Be Together.
2011 FEB 37
in Doha were poor, but I did not take it seriously because we thought that Qatar was one of the richest countries in the world and the local distributor was one of Higers biggest distributors. In addition, we were going there to endure hardships so that we should not care about the accommodations too much. With enough mental preparation, I arrived in Doha on the morning of June 6. As soon as we arrived in Doha, I found that the conditions were the same as what my colleague had described. As arranged, we stayed in the dormitories of KARWA taxi drivers, most of whom were from India, Pakistan, Nepal, etc. Since then, I lived and worked together every day and night with them. We ate Indian curry pilaf hand, shared a collective bathroom and a toilet.
New Product
VIP interior trim of Higer MPV
Listing Launch Exhibition of Higer MPV in Beijing and Shanghai

By Ji Yu
ecently, a new generation of Higer MPV was exhibited in Beijing and Chongqing. The theme of the exhibition was Spatial Development for Business of New Hiace. And four models were launched, including VIP MPV, ofcial MPV, police vehicle, and ambulances.
The Higer multi-purpose vehicles launched by Higer Bus now were

38 2011 FEB
Great Potential for the Upgrading of New Hiace
medium and high-end multi-purpose vehicles of public service, business, tourism, collective use, etc. This series inherits the advantages of the Hiace. Their designs achieve comprehensive upgrading in appearance, interior trim, space, technology, and security. The modeling is generous and stable and the interior provides spacious passenger seating area, and the arrangement is more diverse. This series has superior overall quality, has a height of 2.3m, and can be called a large space new
model. The try-out model is provided with 14 seats, and provides 8 flexible layout options of seats to meet the diverse needs of users. The interior trim of Higer MPVs integrate many design elements of cars, the space in front of and behind the passenger seats is as large as that in C-Class vehicles. The seats are of high quality and have excellent load bearing capacity, cup holders are arranged next to the front passenger seats which reflect human oriented design. The meter desk is
New Product
clearly visible, and all the control devices are simple and practical. It is worth mentioning that Higer VIP MPV provides users with more agile, free, spacious and comfortable business experience. It is also equipped with luxury leather business seats, an imported integrated teak counter, teak and LED lighting in the passenger area, an electronic voice navigation system, front and rear independent air-conditioners, a negative ion air purifier, an integrated DVD\GPS and reversing display, and an LCD TV system, which provide the business passengers with unlimited business travel pleasure. Although based on Hiace, Higers new generation of official MPV model has been made a lot of improvements. Its front appearance becomes more round, its interior space is greatly increased, and the riders feel more comfortable.
Higers new generation of official MPV uses the engine produced in the Toyota technology and has been optimized, and the overall value has been increased. The MPV launched
Well-known Brand Engine with Low Fuel Consumption and High Power
this time is equipped with the 4RB2 engine, adopts a 16-valve dual overhead camshaft (DOHC) structure, and is mainstream model in the field of multipurpose vehicles. 4RB2 not only matches MPV but also is widely used on offroad vehicles. This is a famous gasoline engine built in the Toyota technology. Its prototype is Toyota 2RZ series, and a number of its technical indicators are even higher than the original Toyota models. The fuel consumption of this model also attracts the attention of the users, and the fuel consumption of 4RB2 is about 12L/100km. Higer business series can be equipped with a diesel engine, the fuel consumption of which is less than 8L/100km. 4RB2 perfectly matches a 5-speed manual gearbox, the gear positions are very clear and fluent. If a 6-speed gearbox is used, the gear ratio can be optimized and the surging momentum of 4RB2 can be released more freely and the range of economic rotation can be expanded. In addition, the all-round vision of this vehicle and the two large rear view mirrors provide the driver with a full view. It is worth mentioning that the gearbox, according to the arrangement of the original Hiace, is placed on the center console, making
A large crowd of visitors are watching Higers new generation of MPV
the driver feel more comfortable and the shift change easier.
Site of the Chongqing Higer MPV Launch Exhibition
Security has always been one of users most concerned issues about vehicles. Higer MPVs follow the Japanese tradition in security. The body frame uses high tensile plate iron to ensure that it can bear heavy load. And computeraided engineering analysis technology is adopted to produce a brand-new boxtype frame which reduces the noise level and enhances the driving stability. The body frame is equipped with a highstrength bumper with unique design and rigorous crash safe structure to reduce and disperse the impact force. These technologies are similar to that used in Toyotas GOA body, and the shock absorption part of the front and the rear part of the body is designed to improve the passive safety performance of the vehicle. In terms of active safety, the front disc type brake system with ABS has outstanding performance in road test, and the appropriate intervention of ABS in case of high-speed braking effectively avoids signicant deviation and skidding, and the force feedback of the brake pedal is also very obvious. The front axle type double arm independent suspension of Higer commercial MPV absorbs the bumping force from the road and makes the business trip more comfortable and enjoyable.
2011 FEB 39
High Active and Passive Safety Performance
Higer Setting Sail
The First Bus of the Malaysia CKD Project Was Delivered

Liu Jinbin, Malaysia Project Team
On November 18, 2010, the 11m Higer bus with the license number of 10U0R0046 was delivered to Malaysian authority for detection and registration of the license as the rst bus of the CKD project. The bus successfully passed all the tests in RUWANG PUSPAKOM, Malaysia, at 2 pm the same day. And then the bus was successfully delivered to Malaysian customer GPB company. At this point, Higers CKD project in Malaysia achieved the delivery of the first bus to the customer.
Poor living conditions of employees

The shelters of employees are some simple board rooms built on the open land next to the factory. It is muddy everywhere in rainy days.
When we rst arrived in Malaysia, the parts of all the 40 buses lled the workshops.
After arriving in Malaysia, our staff immediately started production and cleaning up the piles of parts, tools, molds, and carts.
40 2011 FEB
Due to lack of equipment, our employees are carrying the parts and components with their hands and shoulders in the Iron-man Spirit
As the KD working equipment here is relatively simple, our employees, in the Iron-man Spirit, are manually carrying the necessary materials to the specied locations to facilitate product assembly as soon as possible.
Higer Setting Sail
Teamwork with high efciency

Hardworking and enduring hardships are our fine tradition, and teamwork improves our efficiency and helps us overcome many difficulties. In poorly equipped places with difficult conditions, the advantage of teamwork is particularly obvious.
The rst bus was assembled on November 9

All of our efforts were returned. It was only 8 days after the completion of the welding of the first bus that the assembly of the first bus was completed on November 9. On the day when the first bus was assembled, we were particularly happy at our achievement.
The welding and assembly of the rst bus was completed on November 1
When there is no production task, the painters and assemblers helped the welders, which greatly promoted the progress of KD assembly. On November 1, the welding and assembly of the rst bus was completed.
The rst bus went through the preliminary rain test on November 10
On November 10, we put the first bus through the preliminary rain test and it successfully passed.
The painting of the rst bus was completed on November 7

The Higer spirit of hardworking and enduring hardships inspired the workers of different processes to fight the hot weather and work extra hours. And on November 7, the painting of the rst bus was completed.
The rst bus passed the test and was delivered to the customer on November 18
On November 18, Higers Malaysia CKD project team submitted the first bus to the local inspection station for ofcial testing. Finally, the rst bus passed the test and was delivered to the customer.
At this point, all of us warmly congratulate Higers success in the test and delivery of the rst bus in the Malaysia CKD project. More missions are still awaiting us and each of us must exert every effort. We guarantee that we will successfully complete every task assigned by our company and enhance the honor of Higer Bus.
2011 FEB 41
Higer Setting Sail
Higer Bus Becomes Chinas First Hydrogen Fuel Bus Exporter

By Sha Quan
and exported to Singapore was held in Suzhou. This will be the rst export of Chinas hydrogen fuel cell bus and of great signicance. The Higer hydrogen fuel cell city buses exported to Singapore this time will be exhibited as the official
n June 17, 2010, the departure ceremony of the first hydrogen fuel cell city buses jointly developed by Higer Bus and Tsinghua University
new energy service vehicles at the first Youth Olympic Games held in Singapore in August 2010. The exportation of the buses indicates that Chinas high-tech energysaving environment-friendly buses with fully independent intellectual property rights are beginning to move towards the international arena and from the production to international exportation of green energy-saving and emission-reduction buses, and Chinas fuel cell powered vehicle industry has
The participating leaders are cutting the ribbon for the shipment of the hydrogen fuel buses 42 2011 FEB
Higer Setting Sail
Higer hydrogen fuel buses are ready for shipment
entered a new stage of development. The Higer hydrogen fuel cell city buses exported to Singapore this time are the new-generation hydrogen fuel cell city buses developed for the first Youth Olympic Games in Singapore by Higer and Tsinghua R&D Center for New Energy Vehicles after years of research. This model is equipped with an internationally advanced electricity-electricity hybrid fuel cell power system with the maximum speed of 80 km per hour and a driving range of more than 200 km, and is characterized by zero emissions and zero pollution. It is introduced that the hot and humid climate characteristics and the hilly and winding road conditions of Singapore are fully taken into account in the design of this bus, and the bus adopts right steering wheel and left open door according to Singapores regulatory requirements, and is equipped with an integral type electric airconditioner of great cooling capacity. Compared with the hydrogen fuel
cell city bus of the previous generations made in China, this bus has the advantages of higher overall reliability, more reasonable structural design, higher cost efciency, etc. Higer Bus was involved in many international sporting events. In 2006, 500 Higer buses, representing Chinas vehicles, were used to serve in the fifteenth Doha Asian Games, which was the rst time that Chinese vehicles were used in an international sporting event. In 2008, 1500 Higer buses were used to serve in the Beijing Olympic Games and achieved faultless operation for a second time. The exportation of the new generation of Higers hydrogen fuel cell city buses to Singapore to serve in the rst Youth Olympic Games has a more special signicance. It indicates that the demonstration of commercial application of Chinas fuel cell buses will begin at home and abroad in a wider range Chinese green buses are opening the door to the markets of developed countries.
2011 FEB 43
Higer Setting Sail
Higer Buses at the Exhibition of the Southern City Temuco in Chile

Tang Xiaodong, Americas
rom 27 to 29 August, Higer Bus participated in the vehicle exhibition in Temuco, a southern city in Chile. Four of our models, KLQ6608, KLQ 6109, KLQ 6856 and KLQ 6858G, appeared at this exhibition. Temuco Mayor and the transportation ofcials visited the exhibition and showed great interest in Higer buses. The Mayor praised our products and told us that Temuco was planning to replace a large number of passenger buses and there would be great potential for our development in Temuco. The exhibition scale was not large, but a lot of brands were displayed at the exhibition, including Benz, Volvo, Chevrolet, Volkswagen and Nissan, etc. and Chinese brands like JAC, CNHTC, YUEJIN, and DONGFENG. HIGER distributor well prepared for the exhibition in
advance by making a lot of brochures and gifts, hiring models, and serving special cream dessert with the word HIGER.
Higer model and the special dessert
Visit of Mr. Mayor 44 2011 FEB
Higer Setting Sail
Three Higer Buses Were Exhibited at Lipetsk State Bus Development Seminar
Liu Guanwei, Russia
n July 30, our Russian Higer distributor RBA participated in the Lipetsk State Bus Development Seminar held by Lipetsk municipal government. RBA exhibited three HIGER buses (6119TQ, 6885 and 6891). A local television station interviewed and reported Higer Bus. According to the Director of the municipal Transportation Bureau, Lipetsk will launch a plan of exchanging 300 buses next year and Higer Bus will have great potential for development in Lipetsk.
Lipetsk State, established on January 6, 1954, and with population of 1,213,499 (2002) and an area of 24,100 square kilometers, is one of the main part of Russian Federation and a Central Federal District. Lipetsk is divided into 20 administrative regions including two municipalities directly under the State Government, i.e., Lipetsk and Yelets, and a total of 8 cities and nearly 1,600 rural residential areas. The State capital city Lipetsk is 508 kilometers from Moscow, has a population of 505,000 and is the administrative, industrial, cultural and health center of the whole state. The state has roads of 7700km, railways of 757km, 526 bus lines and 24 school bus lines. The state owners 1500 passenger buses, 118 trolley buses and 64 trams.
2011 FEB 45
Related links:
Higer Setting Sail
Successful HIGER BUS Exhibition in Ukraine

Zhang Qifa, Europe
fter acquiring Ukrainian certification, Higer Bus made one step further in the market in Ukraine by participating in the 2010TIR Ukraine International Business Motor Exhibition in October 2010. 2010TIR Ukraine International Business Motor Exhibition is Ukraines largest commercial vehicle exhibition. It is held every year and so far has been held for six years. The products at the exhibition include city buses, long-distance and tourist buses, minibuses, multi-purpose vehicles, trucks and special vehicles, etc. This exhibition brought together the worlds most advanced commercial vehicle manufacturers, distributors and service providers, and most of the visitors were professionals. Therefore, 2010TIR Ukraine International Business Motor Exhibition was a best exhibition platform for the introduction of Higer Bus in Ukraine. The market in Ukraine is the key European market. In order to expand the publicity and raise the brand awareness of Higer Bus, our Ukraine distributor spared no high price to book an indoor and an outdoor exhibition booths. The Higer's exhibition booths occupied a total area of 150 square meters, and totally three Higer buses certied by Ukraine were displayed. In order to participate in the exhibition, our Ukraine distributor had carefully prepared, and specially made an 8m-long eye-catching logo and placed it above the booth. Everyone who came into the exhibition hall could see the big logo and nd the location of our booth. And our distributor also hired four models to attract more visitors and increase Higers popularity. Our booth was so unique that crowd was surging. As it was the first time that Higer Bus was involved in an exhibition and the visitors were not familiar with Chinese bus brands, we had many questions and inquiries to answer. Therefore, introduced the history, current situation, achievement, products, exports, etc, of our company, as well as the sales, certification, after-sales services, accessories distribution network, etc, of Higer Bus in Ukraine, in a comprehensive and careful manner. Our introduction and
46 2011 FEB
answering further promoted our Higer's brands and left a deep impression on the visitors. In order to win orders of Euro-2012 Ukraineand other large orders, Higers distributor in Ukraine invited government officials and business owners to the exhibition including the Deputy Minister of Ministry of Transport and Communications of Ukraine in charge of motor vehicle transportation, director of the tournament Euro-2012 Ukraine in charge of vehicle transportation, General Manager of Krim Transportation Group in Ukraine and General Manager of Kiev Transportation Group in Ukraine, etc. These visitors spoke highly of our Higer buses and also expressed their good hope for Higers long-term development in the Ukrainian market. Higer Bus was the largest exhibitor of Chinese bus manufacturers and had the most bus models certied in Ukraine among all Chinese bus manufacturers at this exhibition. Our efforts won recognition of all the visitors and the organizers of the exhibition. We received nearly 12,000 visitors and received the honorary title of Best Exhibitor, laying a good foundation for the development of Higer bus in Ukraine.
Higer's distributor won the honorary title of Best Exhibitor
Higer Setting Sail
Successful HIGER Exhibition at the 46th Zambia International Trade Fair

Li Shichao, Africa
n June 30, 2010, Higer Bus participated in the 46th Zambia International Trade Fair (ZITF). The participants included 618 companies from 17 countries, including China, Japan, Pakistan, Belgium, Congo, etc. Compared to the 495 companies last year, the size and number of participating countries this time were enhanced greatly. At this exhibition, Higers local distributor prepared 3 buses to be displayed and assigned 3 employees to be responsible for the exhibition work. The general distributor and the service manager were participated throughout the exhibition. Due to our carefully arranged Higer booth and the high Higer popularity in the local area, Higer bus attracted visitors from all walks of life, including, senior officials from Zambia, the Chinese embassy staff and well-known companies, etc.
Officials of Zambias government at all levels were very concerned about the exhibition and even Zambian President and ministers appeared at the exhibition. Mr. Ian Kansanka, President of Botswana was also invited. Television and radio, and major newspapers of Zambia reported the event.
Zambia Visitor at HIGERs booth
Higer Bus Launch Exhibition in Briansk

Liu Guanwei, Russia
rom 26 to 28 August, Higer Bus held a product launch exhibition in Briansk, Russia. In addition to overseas sales staff sent by our company, the participants also included Evgeny, dealer sales director, Vadim and brand sales manager, etc. Three models were exhibited: 6885Q, 6891GA and 6118GS, which were to be mainly sold to the transport company in the local and surrounding regions. The launch exhibition was held at a local passenger transport company with which our company had good relations. In addition to Higers present and potential customers, officials of local transport authorities, local media also attended, and the Minister tested driving a Higer bus. The launch exhibition obtained good results.
Ofcials of local transport authorities attending the product launch exhibition 2011 FEB 47
Higer Collection
Vehicle Use and Maintenance Requirements in Rainy Seasons

1. Driving
1.1. Check before running 1.1.1. In rainy days, the tires should keep appropriate air pressure. It is recommended that the tread depth should be 4mm or above, otherwise the water lm between the tire surface and road will be formed, which may cause the side slipping or longer braking distance. 1.1.2. Check all the lamps, instruments and signals. The lamps are not only illuminating apparatuses, but also signals of safety. 1.1.3. Check the wiper and make sure of the good front view of the driver. 1.1.4. Check the defroster of the front windshield. 1.1.5. Check the rear view mirrors and defrosters. 1.1.6. Make sure of the seal of the whole vehicle, especially the electrical appliance compartments. 1.2. Check during running 1.2.1. When the vehicle is running on the earth road full of water, it should not close to the sides of the road so as to avoid accidents resulting from the road collapse. 1.2.2. Second or third gear and no more than 40km/h are recommended in rainy days.
48 2011 FEB
1.2.3. Fog lamps should take the place of dazzling headlamps in rainy days. 1.2.4. Turn on the defrosters of the front windshield and rear view mirrors if it is needed. 1.2.5. Do not keep applying the high-speed wiper because the wiper will shake with the strong wind and the water can not be cleared effectively, which may cause accidents. The correct way is to shift the speeds of the wiper based on the visibility and stopping the wiper if it is possible. 1.2.6. The braking distance of the wet road is three times that of the dry road, so the distance of at least the length of two vehicle bodies from the front vehicle should be kept. If the vehicle behind is too close, the emergent signals can be turned on to remind it. 1.2.7. The best way to avoid sliding is running slowly because it can add the contact areas between the tyres and road so that the traction is enforced. If you nd that the vehicle begins to slide, do not step brake pedal or turn the steering wheel suddenly and forcibly, which may result in side slipping. Loosen the acceleration pedal to slow down the vehicle. Step the pedal slightly if you need to brake. While stabilizing the brake, turn the steering wheel to the direction of sliding, which can prevent the vehicle from turning around.
Higer Collection
1.2.8. Try to go along the road which has been passed by other vehicles if you are not familiar with it. 1.2.9. Cellphones or radios are not allowed to be used in rainy days with thunder. 1.3. Running through water 1.3.1. Do not go through the water if the water level is higher than the center of the wheels or exhaust pipes. 1.3.2. If there is a vehicle running through the water in the front, wait until it reaches the bank. Otherwise the followed vehicle may be stopped in the water if the front vehicle fails. 1.3.3. Keep the first or second gear and no less than 2000 revolution speed. When going through the water, do not loosen the acceleration pedal completely. If you need to decelerate the vehicle, loosen the acceleration pedal slowly. 1.3.4. Go through the water at low speed and high revolution speed. Do not stop, shift the gear or turn the steering wheel sharply. Step the acceleration pedal continuously even the neutral gear is applied so that the discharging pressure keeps larger than the water pressure because once the engine shuts down, the water will return into the exhaust pipe. 1.3.5. Do not start the engine again if it has shut down resulting from over-high level of the water, otherwise it will cause overhaul of the engine. 1.3.6. Check if there is water in the air cleaner after going through the water. 1.3.7. After going through water, step the brake pedal softly several times to dry the water in the brake system with the heat generated from the friction between the brake shoes and hubs. 1.3.8. Check if there is any water in the gearbox in the local service stations after going through the water.
1.4. Parking 1.4.1. Do not park the vehicles under trees. 1.4.2. Do not park the vehicles under billboards. 1.4.3. Try not to park the vehicles near buildings. 1.4.4. Do not park the vehicles in the low-lying areas.
2. Maintenance
2.1. Inspection before rainy seasons 2.1.1. Check the seal of the whole vehicles, especially the electrical appliance compartment. 2.1.2. It is recommended that the tyre tread depth is 4mm or above and appropriate air pressure is kept. Otherwise the tyres should be replaced. 2.1.3. Check the wheel alignment. There is no abnormity such as side-slipping. 2.1.4. Check the wiper blades and replace them if it is needed. 2.1.5. Check the rustproof of chassis. 2.2. Periodical maintenance 2.2.1. Due to the high humidity of air in rainy days, the maintenance intervals should be adjusted based on the practical conditions. Check if the air cleaners are affected with damp or water every day. Discharge air reservoir every day. 2.2.2. Check the clutch liquid and air discharging after several rainy days because the water vapor is easy to be mixed into the liquid and gasied after compression, which may result in the failure of clutch. 2.2.3. In sunny days after rain, park the vehicles in the sun, open all the windows for ventilation and turn on the audio systems to eliminate moisture. 2.2.4. Check the bearing, brake, rust and lubrication of chassis every 10,000km. 2.2.5. Clean the surface of radiator each week. 2.2.6. Check the electric quantity of the battery, clean the vent and grease the poles for rust and corrosion prevention each month.
2011 FEB
49
HIGER Service
Improve Ability through Training and Create Value through Services

Service and Training Group
fter nearly two months of preparation, our company is now welcoming our honored guests from New Caledonia and the Russia to attend the technical training courses in October. Given the special nature of overseas training and in order to provide the trainees with an opportunity to gain sufficient and more professional training, the Service and Training Group not only trained the trainees on vehicle operation, maintenance of the various chassis assemblies, fault diagnosis of the various modules of the electrical system, etc, in the product training room and the vehicle debugging workshop, but also took the trainees to the bus service station of the Suzhou Industrial Park to learn the construction of service station and practice vehicle troubleshooting at the site. It also organized and accompanied the trainees to further study the operation, maintenance and troubleshooting of the corresponding chassis assemblies at Shanghai ZF, Beijing Cummins, and Dongfeng Cummins. Because all the trainees from the two countries are not literate in Chinese and English, Higer Bus designated persons to provide services in French and Russian translation during the training period. The lecturers gave each class in a responsible manner. All the trainees listened to the trainers attentively and carefully took notes, the classroom atmosphere was relaxed and the process of the practical operation was of fun. After the training, the Service and Training Group arranged a written test. All the Russian trainees passed the test with the highest score of 93, the lowest score of 73, and an average of 81. Both the trainees and trainers were satised with the training results, and Higer Bus and three chassis assembly manufacturers granted the trainees graduation or authentication certicates. Daly, a trainee from New Caledonia, said that the training was the most complete and professional provided by the vehicle manufacturer that he had ever received. Andrey, a Russian trainee, expected that our company could provide
50 2011 FEB
similar technical training each year to help local service stations to further improve their service capabilities so that Higer vehicles could achieve better market performance. Higer Bus has attached importance to the building of overseas service ability. After years of construction, we have accumulated sufficient training resources to provide training support to overseas service partners. Higer Bus currently has the following training resources: Human resources: 4 full-time professional resident trainers who are all familiar with the operation of vehicles, chassis structure, electrical structure, and have their respective professional skills. Hardware Resources: a professional product training room, which is equipped with teaching models of chassis, bodies and electrical systems of 1:1 size. The structure and functions of the models are consistent with the actual vehicles. We also have some special tools. The training room can be used for practice of maintenance, diagnosis and repair of assemblies. Training Programs: vehicle operation, maintenance and repair of chassis assemblies, principles of diagnosis and maintenance of electrical systems, use and maintenance of new products, etc. Training related to businesses will be provided by full-time engineers of special elds hired by other departments of our company. There are currently more than 12,000 Higer buses in service in different areas of the world. Therefore, how to ensure the normal operation of all these vehicles is critically important to any person overseas. We currently provide end users with support services by sending service engineers. But from the point of view of long-term development, overseas service partners are Higers most reliable backup in overseas services. Higer Bus hopes to enhance our service support capability through training and exchanges, etc, and thus to provide users with more value.
HIGER Service
Records of Overseas Technical Training in 2010
Technical Training in Saudi Arabia in January
Technical Training in Qatar in June
Technical Training in Mexico in June
Technical Training in Angola in July
Technical Training in Uzbekistan in July
Business Training in Australia in August
Technical Training in Russia in October
Technical Training in New Caledonia in October
Records of Overseas Technical Training in 2010

No. 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Date January 18 to January 23 May 7 May 10 to May 11 May 26 to May 27 May 29 to June 2 June 3 June 1 to June 4 June 1 to June 4 July 22 to July 27 July 30 to August 13 August 2 to August 3 October 20 to October 22 October 10 to October 16 October 25 to October 28 November 17 to November 19 Project 09U41Vehicle Maintenance Training in Saudi ECAS and Other Electronic Control Systems Training in Mexico 24h Business and Vehicle Operation Training in Colombia Vehicle Routine Maintenance Training in Jordan [Onsite] Vehicle Routine Maintenance Training in Saudi [Onsite] Vehicle Driving Training in Qatar [Onsite] Vehicle Maintenance Training in Mexico Vehicle Maintenance Training in Malaysia Customer Technology Training in Uzbekistan Vehicle Operation and Maintenance Training in Angola [Onsite] Business Training in Australian Vehicle Operation and Maintenance Training in Kazakhstan Customer Technology Training in New Caledonia Customer Technology Training in Russia Customer Technology Training in Oman Total: Number of Trainees 6 1 1 22 3 57 1 3 2 172 2 2 5 5 1 283 2011 FEB Hours 234 6 9 228 54 342 28 84 70 898 24 28 230 140 18 2393 51
HIGER Service
Introduction of Higer Bus Customer Service Web

Zhao Hua, Overseas Service Department
ith the development of Higer Bus and increasing number of Higer buses all over the world, customers have higher requirements for the efficiency and quality of the services. To step up efforts in the development of service information becomes a priority of the Overseas Service Department in order to effectively use the existing resources to provide services of higher quality in a more efcient manner. The customer service web is indispensable in the information-based development of customer service. Higer Bus customer service web (www.myhiger.com), which was put into operation in 2005, is the earliest online automatic ofce web of warranty and parts in the industry. The web provides direct services to more than 600 special service stations and parts dealers worldwide, and is the main channel of our business dealings with partners. Through continuous review and in-depth building, the website has undergone 3 major revisions, and now has gradually developed into a multi-functional, multi-language service platform integrating business, management, promotion, learning, communication, etc. The following is a brief introduction of the main functions of our customer service web system:
order to ensure the quality of the vehicles.
The system has the function of on-line allocation of parts to the special service stations dealers all over the world. The system has outdated the original allocation means by fax and mail, and has greatly improved the accuracy and timeliness of purchase orders of parts.
3. Spare Parts System
This system has automatic accounting function, makes clear all the accounts of parts of all partners, avoids omissions and discrepancies caused by manual accounting, and saves a lot of manpower and time.
4. Parts Cost Settlement System
Our Department established a materials bar code system to manage all the warehouses in our hands so that inventory is clearer. And the system is conducive to the interactive allocation and deployment between different warehouses and greatly improves the efciency of inventory allocation and deployment.
5. Warehouse Management System
Our company provides Running-in Maintenance services for all vehicles sold free of charge, which will be recorded in detail as the evidence of the following services.
1. Running-in Maintenance System
All the vehicles sold by our company are under warranty within certain mileage and period, which will be recorded in the system for timely inspection and solution of problems in
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2. Vehicle Warranty System
Based on their respective levels of cooperation with Higer Bus, different customers can have access to the prices of the parts with corresponding discount rates. The system makes the prices of the parts more accurate and transparent, and overseas customers can have access to the prices of the parts settled in U.S. dollar and the euro.
6. Price Query System
The system achieves the function of online sales of parts to our vehicles purchasers.
7. Parts Retail System
HIGER Service
The system is a vehicle part drawings query system to serve our special service stations and part distributors all over the world. In the form of three-dimensional part drawings corresponding to part codes, the system exactly reflects the actual mounting state of each assembly and provides effective support for part assembly and vehicle maintenance.
8. Part Drawings System
feedback from all over the world, so that the headquarters of Higer Bus can be informed of the problems in vehicle operation and solve them in a timely manner.
The system records the handling methods of the common problems in the routine maintenance of the vehicles. It is very necessary in guiding customers and service stations in vehicle maintenance.
9. Service Manual System
Based on the division of the service areas, our overseas service personnel and service stations can be fully informed of the operation conditions of the vehicles in this area. This provides a necessary basis to facilitate the storage and distribution of parts and active services.
13. Vehicle Ownership System
All the members of our overseas service personnel report the monthly work plans and daily completion of the work through this system.
10. Work Record System
Through this system, the service personnel can search the specification of each vehicle, information of the vehicle purchasers and vehicle maintenance information.
14. Vehicle Information System
This system records the detailed information of our more than 600 service stations and parts dealers all over the world.
11. Station Management System
12. Service Demand System
This system collects, summarizes and analyzes the
Our company welcomes all suggestions to improve the customer services. With the accelerating pace of the overseas development, Higer Bus is advancing from a domestic bus industry leader to the goal of an international bus industry giant and the Service Department will also be faced with unprecedented challenges. Improving the customer service web and further optimizing the information-based customer services will be an important part to achieve this goal.
15. Rational Suggestion System
2011 FEB
53
HIGER Flying Squad Aims to Keep The Wheels Turning no Matter What The Problem
From WMC,Australian
WMC, the Australian and New Zealand distributor of Higer buses and coaches, has implemented an added after sales service initiative to ensure customer's buses remain serviceable and ready for work at all times. The company has added a special team of engineers from the Higer factory in China capable of ying to any part of Australia or New Zealand to ensure any problems can be quickly rectied so that buses can be back on the road as quickly as possible. Service manager Chen Xin Ming and technician Chen Zhongyong are on secondment from Higer in China overseeing service issues as well as gathering data and information for ongoing R&D. Both are based at WMC head quarters at Milperra in Sydney's South West. The two engineers have already carried out several missions to rectify service problems and get buses back on the road and working again. Recently Xin Ming and Zhongyong were called to Darwin by a Higer operator whose bus had been crippled by a wiring problem as a result of a radio being incorrectly tted by a local after market supplier in the Northern Territory.
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2011 FEB
However the two Higer technicians ew to Darwin on the same day and with an all night effort they were able to x the problem and have the bus back on the road for an important charter job next morning. According to WMC CEO, Jason Pecotic, having the Higer 'trouble-shooters' on the ground in Australia is important in helping to build condence in the brand amongst bus and coach operators. "While being one of the largest global manufacturers, Higer is a relatively new brand in the Australian and New Zealand market and hasn't yet had time to establish a reputation for reliability and durability here, despite an exemplary record and our knowledge and condence in the engineering," said Jason Pecotic. "We feel it is important to demonstrate to our customers that no matter what problems they might have with their vehicles we can have factory trained experts on hand within hours to rectify problems and get the bus back on the road earning its keep," he said. "As commercial vehicle operators know, every manufacturer has small problems from time to time but it is how quickly those problems can be rectied that makes the difference in the long run," he added. "It doesn't matter that the problem may be caused by an aftermarket supplier or a glitch in manufacturing, the most important thing is to sort the problem out as quickly as possible and have the vehicle back on the road again, we're not about asking whose fault it is, we're about maximising the customer service experience," Jason said. "Higer utilises the latest technology and the best international componentry from established vendors such as Cummins, Allison, ZF, Meritor, Firestone and Thermo King but we also want to give Australian bus the best customer service in the industry," he added. Higer produced more than 19,000 buses and coaches globally in 2009 placing it third to Daimler in terms of global sales. The company produced more buses in 2009 than other key players in the global bus industry with Higer sales doubling Volvo and more than three times higher than Scania and MAN.
Xin Ming and Zhongyong can quickly travel to any part of Australia to troubleshoot problems as they did recently with a Darwin operator having his bus back on the road in less than 24 hours.
The two Higer engineers are offering important R&D feedback to the factory in China on a range of service items on Higer buses already operating in Australia.
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A.Overall Dimension LWH Inner height Wheelbase Track front/rear Overhang front/rear Mini. Ground clearance Approach/departure angle Mini. Turning circle diameter
mm mm mm mm mm mm m
1200025503800 2138(aisle) 5800 2087/1832 2800/3400 210 7.5/7.5 25
D.Chassis Clutch Gearbox Propeller shaft Suspension Axle Braking Steering Tyre Others
B.Performance Specication Manufacturer's max.total mass Front/rear axle Complete vehicle curb mass Front/rear axle Seating capacity Max.speed Fuel consumption (rated condition) Fuel tank capacity
SACHS clutch ZF 6 forward & 1reverse speed manual gear box Strengthen propeller shaft Air suspension, 6 air bags Independent front axle and Arvin Meritor rear disc axle Air dual circuit brake system, front disc/rear disc brake, WABCO ABS & ASR, hydraulic retarder ZF power steering gear Chinese 295/80R22.5 tubeless tyre, with one spare tyre Stainless wheel cover Chinese automatic chassis lubricant injection system
kg kg kg kg km/h L/100km L
18000 6500/11500 13710 4790/8920 49+1+1 125 25 360
C.Engine Specication Engine model Engine type Engine location Cylinder number Engine displacement Max.power Max.torque Fuel type Emission standard
L kw/rpm Nm/rpm
Cummins ISL8.9E5360 4 cycle, in-line water cooling Rear 6 8.9 265/2100 1600/1200-1400 Diesel EURO V
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2011 FEB
E.Body A/C&heating New Seats Door Window Audio-visual Lighting Rearview mirror Floor Others
Options
Tongchuang export roof mounted dependent A/C (Bitzer compressor 28000KCal) with ventilation, air ltrating function Webaster impendent Heater GRAMMER driver seat Luxury BME seats xed installed (high back rest and adjustable; horizontal moving) Front and middle pneumatic out-swing door with remote control lock Sticked sealed double glazed glass for side window (dark grey color) 2 Emergency roof exit add electric ventilation fan Multi-disc DVD, 17" LCD2 LED ceiling lamp; LED step lamp; LED ceiling nighttime lamp; High position braking lamp Electric rear-view mirror with defroster Anti-attrition oor leatheroid Handrail; luggage cabin with oor leatheroid; manual vertical aluminum alloy luggage cabin door; sun visor; new style luxury decoration; enclosed inner luggage rack; luxury dashboard with peach timber style imitation; digital clock with thermometer and hygrometer function; metallic paint; 100km/h limitation function; splashboard for both front and rare wheel; pneumatic horn; Mechelin 295/80R22.5 tubeless radial tyre Electrical wire for wind screen defroster Pneumatic vertical aluminum alloy luggage cabin door with remote control function Aero-style luggage rack Import recorder (according to EU standard) Imported automatic chassis lubricant injection system ECAS system Luxury toilet room (deduct 2 seats) Driver resting room Aluminiun wheel rim Refrigerator frequency conversion
Higer Bus Company Limited
2011 FEB
57
HIGER BUS
INTERPRETATION OF
I. INTERPRETATION OF HIGER ENGLISH TRADEMARK:
Higer English trademark is . This brand name originates from Heracles, son of Zeus, in Greek mythology. comes from the extension of the etymon pronunciation of Heracles. Heracles was the greatest hero in Greek mythology. He was adept with both the pen and the sword, extraordinarily brave and intelligent. He made 12 great heroic achievements in 12 years. The meaning of the word of Heracles in the modern language is a hero of great strength. implies that Higer Bus have strong power, persist in honest operation, strive for excellence, are full of vigor and quest for innity. It embodies the strong determination and will of the company in promoting its internationalization strategy. brand name is similar to the English word HIGHER. The promotion wording of the international brand of HIGER is HIGHER TAKES YOU HIGHER, implying that Higer makes you stand higher and see farther. Red symbolizes vitality, vigor and brilliant prospects.
II. INTERPRETATION OF HIGER CHINESE TRADEMARK:

Higer Chinese trademark is:
: It means the sea, big and abundant, it can extend to meanings of broad, vast, all rivers run into sea and endlessly vast, etc. corresponding to the international development strategy and broad markets of Higer Bus; : It means specication, quality, character and demeanor, etc. It can extend to meanings of style, pattern and extraordinarily. It corresponds to that Higer Bus run all over the world depending on their good quality. The name of has international perspectives and big heart, compared with well-known brands at home. The Chinese brand of Higer is close to of a regional dialect of Suzhou, which means good or ne. The Chinese promotion wording of HIGER is: All rivers run into the sea and Higer Bus run all over the world. It implies incorporating things of diverse nature, recruiting more capable personnel, being ambitious, being broad-minded, going global and running all over the world depending on the quality.
58 2011 FEB
HIGER Bus
2011 FEB
59
HIGER city bus makes your city life more convenient and city image more beautiful.
HIGER BUS
III. INTERPRETATION OF HIGER FIGURATIVE TRADEMARK:
The gurative trademark of Higer comes from the artistic deformation of the rst letter H, its shape is like sea wave, it implies Higer and symbolizes that its brand strength is broad and limitless like the sea. The overall style of this mark has a contemporary sense and a stretching force coming from within. With a posture of holding up head and throwing out chest, self-preserved strength for breaking out and apping the wing and ready to gallop, this mark shows the visual image of Higer Bus innovation, vigor and going ahead, and symbolizes the hard-working spirit of the enterprise in pursing ceaseless development and innovation..
IV. Overall Impression
Higer, she was born in Suzhou, grows up in China, and watches the world, and she is broad-minded like the sea; Higer, she is dynamic, full of vigor, reecting stretching force, and showing a brilliant future full of vigor, strong power and limitless development potential; Higer, she belongs to both Suzhou and China, and even the world!
60 2011 FEB
HIGER Bus
2011 FEB
61
HIGER city bus makes your city life more convenient and city image more beautiful.
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2011 FEB

Higer People

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