Académique Documents
Professionnel Documents
Culture Documents
Agenda
Reference Model
Firm Characteristics Alliance Conditions Formation Operation
Outcome
Vopaks objectives
Roles: PA engineer / project manager, program manager for international SAP implementations and manager common systems.
Emersons objectives
Hierarchy
Employment Routines Fiat Supervision Low High Formal Bureaucratic Dependent Informal organization Profit centers Transfer pricing
Alliance
Secondment Relational Reciprocity Reputation Medium High Committed Mutual benefit Interdependent Equality Flexible rules Recent Systems
Market
Contract Prices Haggling THE Law High Nil Precision Suspicion Independent Repeat Transactions Contracts
Cha(lle)nge
Change is a Challenge
So change doesnt happen automatically nor overnight!
Qui Bono
- Charles Robert Darwin
Intelligence:
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Strategic Alliances
Source: Wikipedia
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Organizational Fit
Strategic Fit
High
No Synergies
Low
Low
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ALLIANCE ENVIRONMENT
ALLIANCE CONDITIONS
FORMATION
OPERATION
OUTCOME
Firm Characteristics
Contracting phases: ( Wilson D.T. 1995) Defining objectives Relation boundaries Value creation
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Firm Characteristics
Emerson Vopak Leader in industrial Leader in automation business tank storage business Recognition of Automation Recognition of Terminal Industry as Strategic Market as Performance Enabler Automation as Core Focus on Core business Global foot print Global foot print
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Firm Characteristics
Learning (unstable)
Cooperation
High
Low
Static (dissolution)
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Alliance Conditions
Collective Strengths Knowledge management Multidisciplinary teams Joint project methodology Inter-partner conflicts Governance required for preventing local divergence
(alternative solutions, functional, financial, planning cycle)
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Formation
Objectives and Value Creation
Vopak Emerson Accelerate implementation Enhanced development of business best practices Emersons solution Supportive to operational Provide life cycle policies management Leverage market Licensing of functionality to automation products / skills compete on the market Reduce time to market Competitive low threshold First time right project Competitive reliability and delivery project predictability Cost leadership Cost competition
[File Name or Event] Emerson Confidential 27-Jun-01, Slide 17
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Efficiency
front runners
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Formation
Boundaries => Governance
Partner Board
Quality Assurance Program Management Project Execution Customer Support Solution Management User Community
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Strategic Position
Dependent
Level of Dependency
Opportunistic Behaviour
Strategic Collaboration
Independent
Traditional Adversarial
Tactical Collaboration
Certain
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Operation
Growth Today in the phase to transform the proof of concepts into an active portfolio Reformation From a co-making development initiative to an implementation partnership Termination Business case monitoring by both partners
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Outcome
Stabilization Product is licensed and general available Product is operational in terminals of multiple customers Service level agreements are in place (performance) Reformation More on demand service Decline and Termination Reduced strategic value Transformation back to transactional relation
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Operational Example
Customer Service
Planner
Movement from Tank to Jetty
Desk Operator
Field Operator
Jetty Operator
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Operational Example
Customer Service
Planner
Movement from Tank to Jetty
Desk Operator
Field Operator
Jetty Operator
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Outcome
Results
Truck Turn Around Time
Reduced by 30% Better Capacity Planning
Terminal Efficiency
Results
Award Winning Automation Solution
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Vopak Terminal Westpoort
Thank You
More details in following back ground information
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Background information
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Partner board
Performance dashboard
Evaluation Target setting
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Reporting members
Program Management (Vopak & Emerson) Other program managers depending on agenda
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Portfolio Forecast
Capacity Forecast
Quarterly Update
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Program Management
Business Development
Execution yearly planning cycle (business & budget)
Local sourcing and partnering Costing Model Project evaluation KPI Mgt Meeting frequency: starting monthly, next bi-monthly
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Solution Management
Early involvement in user requirements Ownership release management Alignment Blueprint Application Architecture
Modularity Scalability Interfacing Brownfield approach
Technical Architecture
Market gate keeping Vopak infrastructure alignment
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Application Architect
Technical Architect
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Customer Support
Responsible support methodology/procedures Acceptance delivered projects/solutions Closing SLA Local implementation support procedures Reports on KPIs
Includes consolidation quarterly terminal meetings
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User Community
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Quality Assurance
Auditing Reports to partner board No dedicated QA meeting but fixed agenda point on program mgmt and steering committee meeting
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Functional Governance
Common requirements Business Best practices OpX policies International legislation .
Functional Governance
Common Enhancements 1st OpCo Enhancements Nth OpCo Enhancements 1st OpCo Organizational Change Nth OpCo Organizational Change
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Project Execution
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1.Goodwill Trust
reduces Perceived Relational Risk but not Perceived Performance risk
2.Competence Trust
1,2 & 9
Risk Perception
6,7 & 8
5.Social Control
reduces both Perceived Relational Risk and perceived Performance Risk
3,4,5 & 10
Behaviour Control Output Control Social Control
7.Social Control
enhances both Goodwill Trust and Competence Trust
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