TripBarOmeTer

Developed in partnership with strategyOne, a division of edelman Berland

The wOrlDs larGesT aCCOmmODaTiON aND Traveller survey*

Travel plaNNiNG is DOmiNaTeD By ONliNe resOurCes

wOrD-OF-mOuTh BeCOmes eveN mOre pOwerFul ONliNe

Travel review weBsiTes worldwide in uK

ONliNe Travel Travel aGeNCies OperaTOr siTes

Family & FrieNDs

maGaziNes & BrOChures

sOCial meDia

hiGh sTreeT Travel aGeNCy

69% 76%

57% 59%

56% 59%

43% 36%

30% 21%

24% 17%

18% 13%

FaCTOrs ThaT iNFlueNCe a BOOKiNG DeCisiON

Free ameNiTies have a CONsiDeraBle iNFlueNCe ON BOOKiNG DeCisiONs FOr uK Travellers
mOsT pOpular leasT pOpular

70%

64%

58%

18%

16%

9%

of travellers worldwide say that its important for properties to offer free wi-Fi

80%

Free BreaKFasT

Free iN-rOOm wi-Fi

swimmiNG pOOl

spa

miNiBar

BusiNess CeNTre

wOrlDwiDe, peOple CONsiDer aN averaGe OF seven properties wheN BOOKiNG

eCO-FrieNDly Travel
79% of travellers worldwide say that eco-friendly practices in properties are important

91% of properties worldwide agree that being eco-friendly is important but only 77% actually have practices in place

ONliNe reviews are ChaNGiNG Travel

of travellers worldwide say online reviews have an impact on their booking decisions

93%

of uK properties say reviews are important for booking

95%

of uK properties actively monitor social media

79%

51% of travellers worldwide have wriTTeN a review OF aN aCCOmmODaTiON aFTer a Trip

The mOBile marKeTplaCe: small sCreeN, BiG Gaps

72% of travellers worldwide say The aBiliTy TO BOOK via mOBile DeviCes is useFul

25%

of businesses worldwide are engaging with guests via mobile devices

only 22%
of uK properties are prioritising mobile marketing in 2013

Despite customer demand,

Travellers are always CONNeCTeD

Travellers worldwide are going online during their trips

51% 47%

39% 33%

34% 34%

33% 25%

BrOwse The weB uplOaD phOTOs TO usiNG mOBile DeviCes sOCial NeTwOrKs

pOsT upDaTes ON sOCial NeTwOrKs

FiND lOCal aCTiviTies usiNG mOBile DeviCes worldwide in uK

ON averaGe, Travel parTies wOrlDwiDe BriNG 4 web-enabled devices ON Trips

BusiNesses are emBraCiNG The pOwer OF reviews

prOperTies are eNCOuraGiNG aND respONDiNG TO ONliNe reviews
inviting guests to submit reviews posting management responses to negative reviews posting management responses to positive reviews
worldwide in uK

81% 82% 65% 70% 50% 54%

28% 28%

14%

iNvesT iN TraiNiNG TO eNCOuraGe mOre pOsiTive reviews

55%

38%

CONGraTulaTe Or rewarD sTaFF FOr pOsiTive reviews

GrOwiNG OpTimism FOr 2013 Travel

BusiNesses are OpTimisTiC aBOuT 2013 prOFiTaBiliTy

82% 68% 58% 54% 72%

77%

wOrlDwiDe

uK

NOrTh ameriCa

eurOpe

asia

sOuTh ameriCa

4 in 10 prOperTies wOrlDwiDe are plaNNiNG TO iNCrease rOOm raTes iN 2013

however, the impact on hiring will remain moderate: only 9% of UK properties expect to add new jobs this year

Travellers are liKely TO iNCrease Travel BuDGeTs iN 2013

44%
NOrTh ameriCa

41%
uK

44%
eurOpe

49%
asia

58%
sOuTh ameriCa

To see the full report and data from the study, go to

www.tripadvisorTripBarometer.com/uK
* Data based on results from online survey of 15,595 travellers and 19,447 properties by Tripadvisor and strategyOne, January 2013