V. Product A.

Machinery and Equipment For the Internet Business: Computer Set (CPU, keyboard, headphones, mouse, mouse pad, AVR, webcam) Printer with scanner and photocopy Ink/toners Bond Paper Air conditioner Exhaust pan Computer desks and chair Hardware and Software

For the Food Business: Display stand Refrigerator Tables and Chairs

Others: Utensils Trash can

B. Name of Supplier of Materials ICT Hub Incorporated Business Type: Wholesaler, computer hardware, accessories, Retailer computer accessories, computer services. Address: U 0914 Horizon Plaza, Cash and Carry, Makati City Yonder Bake Shoppe Company Business Type: Freshly Baked Bread Everyday Address: 83 Adriatico St., Pasay City, Metro Manila

Basic Distributor, Inc. Business Type: Essential Commodities Wholesaler, Importer, Wholesaler Food Products, Distributor Address: 3 Somerset Cond., 1809 Leveriza St., Pasay City, Metro Manila

Evergood Unlimited Corporation Business Type: Food beverages, Restaurant Supply and Equipment. Address: 95 Jennifer bldg. Gen. Gil Puyat, Pasay City, Metro Manila

VI. Marketing A. Pricing The list of prices for the food and internet services as follows:

Rent of Computer Printing of Document Black & White Colored Colored with Picture Scanning Typing Job Download Music

P 20.00/hour P 3.00 per page P 7.00 P 10.00 P 15.00 P 15.00 P 30.00 P 5.00 per song

For Food & Beverages: 1 cup of Coffee Soft drinks (8 0z) Water Bakery Items Snacks Candies Others: Prepaid load Envelop Folders Photocopy P 15.00- 500.00 P 5.00 and 7.00 P 10.00 and 12.00 P 1.50 and 3.00 P 15.00 P 8.00 P 10.00/15.00 P 6.00 to 20.00 P 6.00 to 25.00 P 1.00

B. Distribution

Basically, the food side of the business is in merchandising. As a merchandiser of JL Surf Eatery buy its product and necessary equipment from the distributor and sell it to the final or end user.

C. Promotion JL Surf Eatery will implement pull strategy in order to build consumer awareness and demand. Initially, it budgets P5, 000.00 for promotional efforts which will include print materials. JL Surf Eatery realizes that in the future, when competition enters the market, additional revenues must be allocated for promotion in order to maintain market share. As a retail establishment, JL Surf Eatery employs people to handle sales transactions. Computer literacy is a requirement for JL Surf Eatery employees. Our full-time technician is also available for customer in need of assistance. JL Surf Eatery commitment to friendly, helpful service is one of the key factors that distinguished JL Surf Eatery from other internet cafes. The following are the three key strategies JL Surf Eatery will focus: JL Surf Eatery first strategy focuses on attracting beginner internet users. JL Surf Eatery plans of attracting these customers by: Providing a beginner-friendly environment. A customer service desk. For the questions and concern. We offer introductory classes on internet and email. These classes will design to help novice users familiarize themselves with these key tools and JL Surf Eatery computer systems. JL Surf Eatery second strategy will be focused on attracting power internet users who will provide an important function JL Surf Eatery. We plan on attracting this type of customer by: Providing the latest computer technology. Providing scanning and printing services. Providing access to powerful software application.

The third strategy focuses on building a social environment for JL Surf Eatery customers. A social environment will serve to attract customers that wouldnt normally think about using internet. The few specific Marketing Effort: D. Controls The goal of this marketing plan is to outline the strategies, tactics, and program that will make the sales goals outlined in the JL Surf Eatery business plan. We have these marketing obstacles to face: The creation of a unique, innovative, upscale atmosphere that JL Surf Eatery. The JL Surf Eatery serves as a community hub for socialization and entertainment. The creation of an environment that wont intimidate the novice user. JL Surf Eatery will position itself as an educational resource for individual wishing to learn about the benefits the internet has to offer. Print material (flyers, stickers, etc.) Online advertising using the social networking sites. Word of mouth

VII. Organization A. Form of Ownership JL Surf Eatery owned and operated by partners. Each partner will have the right over the business including operation as well as the financial aspects. B. Management Team Background The researchers of this marketing plan compose of 2 marketing researcher namely, Jennifer Paez and Lawrence Musni. Each will have their own duties and responsibility to perform in order to successfully execute the marketing plan for the growth of the company.

VIII. Assessment of Risk A. Evaluate weakness of Business A dependence on quickly changing technology. JL Surf Eatery is a place for people to experience the technology of the internet. The technology that is the internet changers rapidly. Product life cycle is measured in weeks, not months. We need to keep up with the technology. Cost factor associated with keeping state-of-art hardware. Keeping up with the technology of the internet is an expensive undertaking. JL Surf Eatery needs to balance technology needs with other needs of the business. Emerging local competitors. Currently, JL Surf Eatery is enjoying a first-mover advantage in the local cyber-caf market. However, additional competitors are the horizon, and we need to be prepared for their entry into the market.

B. New Technologies Rapid falling cost of internet access. The cost of access to the internet for home users is dropping rapidly. Internet access may become so cheap and affordable that nobody will be willing to pay. JL Surf Eatery is aware of this threat and will closely monitor pricing.

C. Contingency Plan This marketing plan is just that, a plan. Plans dont always work out and we have to be ready to deal with the likelihood that JL Surf Eatery wont make good on the projections outlined in this plan. We also have to prepare ourselves for overwhelming success. The following are some possible scenarios: Revenues exceed projections. A serious increase of revenues over projections will give us an opportunity to increase our marketing budget. Well be able to hire the marketing manager earlier, and well be able to provide more equipment and possibly add an additional location.

 Revenues miss projection. We have to be prepared for this opportunity. If we miss our projections, we simply have to re-double our marketing efforts. The danger in scenario is that the first reaction to missed projections is to decrease spending, particularly in marketing expense. Internet side of the business plays a lesser role. Our customer might not be willing to pay for internet access and hardware costs continue to fall. If these scenarios materialize, we will need to move our focus to beverages and pastry items, perhaps even providing deli-style lunches.

IX. Financial JL Surf Eatery has its operation with a capital of P 1, 300, 000.00. This capital has been allocated properly in order to maximize every money spent. P 1,300,000.00 was used for the internet business while the remaining goes to the food side of JL Surf Eatery Number of PCs: 20 Monthly rental P20,000.00 Operation Hours: 7am to 11pm (15 hours daily) Number of Employees: 3 Connection: DSL 3-4 MBPS (cost roughly P5,000 per month) Rental Rate: P20.00/per hour

Item Pc Food items Rental Shop furnishing Paintings and repair Routers and cables DSL connection Employees salary Promotion Permits and license TOTAL CAPITAL

Units 20 1 2 1 1 1 1 3 1 1

Unit cost P 37,000 150,000 20,000 50,000 10,000 15,000 5,000 13,500 5,000 7,000

Sub-total P740,000 150,000 40,000 50,000 10,000 15,000 4,000 18,000 5,000 7,000 P 1,047,000

Findings: 1. JL Surf Eatery is the first cyber caf in the place where it is located. 2. The food side of the business will be able to attract more customer not only those who are using the internet. 3. Continuous marketing and promotion of the business will contribute to its success. 4. Return on investment will be obtained from 2-3 years of operations. 5. There is a dependence on quickly changing technology. 6. There is a cost factors associated with keeping a state-of-art hardware. 7. There is a growing population of daily internet user. 8. There is rapid falling cost of internet access. 9. Internet access might become cheaper and affordable that nobody will be willing to pay for access it. 10. Because of the popularity of the internet, emerging local competitors expected. 11. The dual product/service of JL Surf Eatery.

Recommendations: 1. JL Surf Eatery needs to keep up with the technology. 2. JL Surf Eatery marketing efforts or program should focus on loyal base of customer that will use the services provided on an almost daily time. 3. JL Surf Eatery should base its prices for the food item on current prices of the food retailers in the market. 4. JL Surf Eatery should always consider the general well-being of the customer by developing customers satisfaction program, monitoring and responding on customer success. 5. Believing that competition will eventually enter. JL Surf Eatery should be able to build customer loyalty and differentiate itself to the point where it becomes a household word in the area. 6. Diversifying the service offering to insulate business against fluctuation in any one component of the revenue stream can be considered in order to achieve goals and objectives. 7. JL Surf Eatery need to balance technology needs with the business. One aspect of the business cant be sacrificed for the other. 8. JL Surf Eatery should always be updated on what is trending or latest in the world of internet and other technologies.