MAY SMESTER 2012 BMMK5103 MARKETING MANAGEMENT ASSIGNMENT Name: Student ID: Course:

Date Assigned: 09th June 2012 Due Date: 15th July 2012 (before 6:00pm) Lecturer: Hamid Sodique Weighting: 50%

Marketing Plan of

3Rs Pet food

in the Maldives

Executive Summary This marketing plan is to produce and sell pet food, especially petfish food for the requirement of Maldivian market. This is a totally new concept in Maldives and so far no company have started such an initiative. The product will be produced from the wastage from the waste part of the fish thrown. This would be marketed as an environmentally friendly product and the idea of preserving environment and reducing, reusing and recycling would be the key for making the product successful. There is a growing number of people adopting fishes in traditional homemade aquariums and the readily available aquariums. The idea here is to reduce the amount of pet food import and instead to be self sufficient in this field. 3Rs Mission Statement: 3R exists to serve pet lovers in Maldives. We serve the ordinary and premium pet food to the households and businesses. We offer locally produced high quality pet food to meet the requirement of the appetitie for pets. 3R wants to be known for its environmental sustainability and act as a sample in taking initiative to rely on homemade goods rather than import. 3R wants to prove there are certain things firms can do to contribute to the environment. The general corporate philosophy for doing business is to support the idea of traditional 3Rs (Reduce, Reuse and Recycle). 3R offers not just food but good food for the pets. 3Rs Vission: 3R wants to be the leading environmentally friendly pet food supllier in the South Asia by the end of 2030. This company was initially statrted as a self supplier to the houses in the islands of Maldives. It was initially started with the idea of obtaining all benefits from tuna and doing something good for the wastage of fish after taking the flesh. In almost all the islands in Maldives, there are no proper mechanism for the disposal of the fish waste especially when large stocks of skipjack and yellowfin tuna are caught daily. Usually, these wastes are thrawn to the shallow waters to the reef making the area contaminated with fish waste. 3R wanted to be the intiator in turning around this tradition and find a solution to this problem.

Table of Contents

1.0

Situation Analysis

2.0

Marketing Strategy

3.0

Financial Projections

4.0

Implementation and Controls

References

Appendix