RACHEL L.

RUBIN
Education
Brandeis University, Waltham, MA Bachelor of Arts in Business and International and Global Studies Minor: Anthropology GPA: 3.6, Honors: Deans List, Maimonides Leadership Fellowship Danish Institute of Study

415 South Street Waltham, MA T 202-360-3698 rubinr@brandeis.edu

Expected May 2014

Jan May 2013

Skills
Proficient in Facebook Advertising, Google Adwords, Microsoft Office and Mac OSX; Hebrew (Advanced)

Experience
TAMID Israel Investment Group, Waltham, MA Oct 2012 Dec 2012 Vice President of Marketing Designed and maintained TAMIDs national website, blog, and Facebook pages to effectively engage over thirty club members, which resulted in higher attendance at club events Consulting Group Leader NoviSign Digital Signage Led and managed a consulting team of six in developing a market strategy for NoviSigns international expansion. Found that NoviSign was targeting the wrong US segment of educational institutions, and recommended that the company increase its international presence by targeting secondary schools Treater, McLean, VA May 2012 Aug 2012 Marketing Intern Prepared daily performance abstracts using Google Analytics on website activity Presented research to CEO and marketing department on competitors college ambassador programs and proposed marketing strategy for college campuses Researched competitors website functions and architecture, as well as gifting statistics and practices Developed visual merchandise catalogue for website and mobile app Instructed local merchant personnel on the Treat redemption process LivingSocial, Washington DC May 2011 Aug 2011 User Acquisition Intern, International Integrations Intern Developed and executed A/B tests to maximize Facebook ad performance in six countries Analyzed data using advertising metrics to determine the costs and effectiveness of Facebook ads Researched use of social media and mobile apps in order to adapt business model abroad Contributed to development of an operational playbook for international expansion Helped launch LivingSocial Instant Deals in New York City and San Francisco by educating merchants about the iPad interface and providing direct support on launch date Brandeis University, Waltham, MA Dec 2010 May 2011 Campus Sustainability Initiative Eco-Rep Designed print and social media marketing campaigns to promote waste reduction initiatives on campus Worked with Eco-rep team to plan sustainability programs that reduced campus energy usage by 14% American Cancer Society, Washington, DC Apr 2010 Aug 2010 Pediatric Oncology Project Manager Created marketing materials and pitched program to local schools and volunteer organizations Founded the Buddies4Life mentor program for pediatric cancer survivors and teenage volunteers

Activities
Deis Marketing Group, Founder Boston Jewish Education Program, Private Tutor Delta Phi Epsilon Sorority, Public Relations Chair Brandeis University Mock Trial Association, Expert Witness Jan 2012 May 2012 Sep 2011 Dec 2012 May 2011 Present Sep 2011 Feb 2012