PART-A

EXECUTIVE SUMMARY:
BIG BAZAR is the service industry . It gives service to the different types of customer. The company was incorporated in 1987 . BIG BAZAR is the subsidiary organization of future group company not only the Karnataka , but also over all INDIA they have so many branches . They have Head Quarters in Mumbai. It gives so many employment opportunity in overall india. It is purely customer oricnted busimess. The report is on INADAQUECY FACED BY THE ORGANIZATION WHILE MANAGING THE INVENTORY study conducted in BIG BAZAR. The details pertaining to the study is below. In first chapter Industrial Profile contains all the information regarding the present market scenario of Retail Industry in India, overview, origin and market trends and opportunities. In second chapter Company Profile contains the background and inception of the company, major mailstones of company affilitated by company, competitors information, product scanning, achievements and awards of the organization and how does the work flow in the organization etc. In third chapter SWOT analysis are applied to the company and information such as strength, weakness, opportunities and threats are found out. last chapter completely speaks about the learning experience of the researcher in the organization. In Part-B the first chapter contains the general introduction of the study, the statement of problem, objectives of study, scope of the study and limitations of study. In Part-B the second chapter contains the findings, fourth contains suggestions and lastly in fifth chapter conclusions are given

1. INDUSTREE PROFILE OF KIRLOSKAR ELECTRIC COMPANY LIMITED:

Today as a lean, innovative and aggressive power in value engineering, Kirloskar Electric is well into its tryst with world market with an offering that has strong roots in a traditional value base and comes with the inherent brand qualities of trustworthiness and complete customer satisfaction. Moving smoothly from agricultural sector to industry, to transport, to defence, to power generation, Kirloskar Electric products have had more than a significant contribution to make to Indias rapidly evolving economy. With long years of innovative application behind it, Kirloskar Electric finds itself completely capable of delivering a range of custom engineered products that meet and exceed global standards at very competitive prices. The ready acceptance of our products in USA, Europe, Canada, Hong Kong, Australia, China, Singapore, South Africa, Malaysia, Pakistan, Bangladesh, along with the hard to earn certification by world's leading companies, are the direct result of an ongoing process. Of streamlining, redefining and recreating of processes, design and test parameters to Six Sigma and other stringent quality measures. Along with innovation as a way of life and willingness to take up any challenging customization project and making it a success. So much so that we are in the process of changing out market definition from 90:100 to 40:60 domestic to export ratio. Contract manufacturing, turnkey projects, customized products and testing facilities form our current export profile. Today as a lean, innovative and aggressive power in value engineering, Kirloskar Electric is well into its tryst with world market with an offering that has strong roots in a traditional value base and comes with the inherent brand qualities of trustworthiness and complete customer satisfaction

a). WHAT IS UPS AND HOW IT WORKS?

UPS means it is uninterrupted power system which safeguards electronic product from sudden power disruption. When sudden power offs it protects machine to be safe. An uninterruptible power supply, also uninterruptible power source, UPS or battery/flywheel backup, is an electrical apparatus that provides emergency power to a load when the input power source, typically mains power, fails. A UPS differs from an auxiliary or emergency power system or standby generator in that it will provide near-instantaneous protection from input power interruptions, by supplying energy stored in batteries or a flywheel. The on-battery runtime of most uninterruptible power sources is relatively short (only a few minutes) but sufficient to start a standby power source or properly shut down the protected equipment.

A UPS is typically used to protect computers, data centers, telecommunication equipment or other electrical equipment where an unexpected power disruption could cause injuries, fatalities, serious business disruption or data loss. UPS units range in size from units designed to protect a single computer without a video monitor (around 200 VA rating) to large units powering entire data centers or buildings. The world's largest UPS, the 46-megawatt, Battery Electric Storage System (BESS), in Fairbanks, AK, powers the entire city and nearby rural communities during outages.

DIFFERENT TYPES OF UPS PRODUCED BY KEC

in kirloskar we have total 16 manufacturing unit and 46 sales offices our ups starts from rs 7500 to 3 crores 1 1 KVA TO 6 KVA (SINGLE PHASE INPUT TO SINGLE PHASE OUTPUT) 2 10 KVA TO 60 KVA (3 PHASE INPUT TO SINGLE PHASE OUTPUT) 3 10 KVA TO 400 KVA (3 PHASE INPUT TO 3 PHASE OUTPUT) 4 ONLINE UPS: Automatically change over to battery mode we could not see any difference while power goes off.

OVERVIEW
Products have their own beauty and durability. They have been produced in most of the countries in the world because of the abundance of raw materials and simplicity in the manufacturing technology these two together with the employment generating capacity of this labour intensively have attracted the interest of developing countries.

2. COMPANY PROFILE: BACKGROUND AND INCEPTION OF THE COMPANY. 2.1 HISTORY OF THE COMPANY.

It all began when our visionary founder Laxman Rao Kirloskar created the first Iron plough for the Indian farmer.His involvement with agriculture led him to make the first pump then the prime movers for the pumps. Since then KEC corporate goal has been to look into the future and engineer products that time would eventually demand. In order to do this, Ravi L Kirloskar, second generation entrepreneur, son of the visionary, built a bank of prime technological skills and capabilities. And a state of art facility that has since then continuously reinvented itself to meet the changing demands of a changing market just that one step ahead of time. Today as a lean, innovative and aggressive power in value engineering, Kirloskar Electric is well into its tryst with world market with an offering that has strong roots in a traditional value base and comes with the inherent brand qualities of trustworthiness and complete customer satisfaction. Moving smoothly from agricultural sector to industry, to transport, to defense, to power generation, Kirloskar Electric products have had more than a significant contribution to make to India 's rapidly evolving economy. With long years of innovative application behind it, Kirloskar Electric finds itself completely capable of delivering a range of custom engineered products that meet and exceed global standards at very competitive prices. The ready acceptance of our products in USA, Europe, Canada, Hong Kong, Australia, China, Singapore, South Africa, Malaysia, Pakistan, Bangladesh, along with the hard to earn certification by world's leading companies, are the direct result of an on going process. Of streamlining, redefining and recreating of processes, design and test parameters to Six Sigma and other stringent quality measures. Along with innovation as a way of life and willingness to take up any challenging customization project and making it a success. So much so that we are in the process of changing out market definition from 90:100 to 40:60 domestic to export ratio. Contract manufacturing, turnkey projects, customized products and testing facilities form our current export profile. Today as a lean, innovative and aggressive power in value engineering, Kirloskar Electric is well into its tryst with world market with an offering that has strong roots in a traditional value base and comes with the inherent brand qualities of trustworthiness and complete customer satisfaction.

BRIEF ACCOUNT OF KEC 2.2 FOUNDERS OF THE COMPANY.

NAME OF THE INDUSTRY: KIRLOSKAR ELECTRIC COMPANY LIMITED. ESTABLISHED IN THE YEAR; 1942. FOUNDERS: LAXMAN RAO K KIRLOSKAR & RAVINDRA L KIRLOSKAR ADDRESS: KIRLOSKAR ELECTRIC COMPANY LIMITED BELAVADI INDUSTRIAL AREA MYSORE TYPE OF INDUSTRY LARGE SCALE INDUSTRY NATURE OF BUSSINESS MANUFACTURING; PROPRIETORSHIP:- OWNERSHIP BRAND NAME-KIRLOSKAR TOTAL AREA:-26 ACRES

2.3 OWNERS PROFILE:

It all began when our visionary founder Laxman Rao Kirloskar created the first Iron plough for the Indian farmer.His involvement with agriculture led him to make the first pump then the prime movers for the pumps. Since then KEC corporate goal has been to look into the future and engineer products that time would eventually demand. Shri Laxmanrao Kashinath Kirloskar was a successful industrialist, but his chief merit lay in the trail he blazed, for the principle in life he depended upon were his vision and a spirit of pioneering. Laxmanrao K. Kirloskar, Founder, Kirloskar Group of Companies

In order to do this, Ravinra L Kirloskar, second generation entrepreneur, son of the visionary, built a bank of prime technological skills and capabilities. And a state of art facility

that has since then continuously reinvented itself to meet the changing demands of a changing market just that one step ahead of time. Shri Ravindra L. Kirloskar was the youngest son of Laxmanrao and Radhabhai Kirloskar, who later headed KEC operations. Having a degree in Electrical Engineering from the Worcester Polytechnic Institute, U.S.A. he began his professional career in Kirloskar Brothers. In 1942 he designed and built India's first Electric motor at Kirloskarwadi with his colleague N.K.Joshi. He guided us to the highest level of quality... "Quality must go beyond standard tests and procedures. It must be equated with self respect and personal pride." Ravindra L. Kirloskar , Founder, Kirloskar Group of Companies

2.4 KEC GROUP OF COMPANIES

Our business is operating conglomerate business structure A brief description of some of the companies in the group is as follows: Kirloskar Business Limited Pune (KBL) Mysore Kirloskar Limited Harihar (MKL K Oil Engines Limited Pune (KOEL) KEC Limited Bangalore Kirloskar Pneumatic Co Limited (KPCL) Kirloskar Ferrous Industries Limited (KFIL) K Ebara Pumps Limited (KEPL) K Consultants Limited (KIRCON) Prathiba Advertising Shivaji Works Limited (SWL) Poona Industrial Hotels Limited (PIHL) Kirloskar Computer Services Limited (KCSL) Kirloskar Systems Limited (KSL) G G Dandekar Machine Works Limited for Rice Milling.

2.5 MILESTONES IN THE HISTORY OF KEC

India's first satellite tracked Proud scientists celebrated the successful tracking of India 's first satellite. The meticulously planned event was held in Hassan, Karnataka. The team had finalized the specifications for AC generators with Kirloskar Electric Co., taking care of intricate details like transient loading and transient voltage regulation performance. Missile test fired The first ever indigenously built missile was test fired in early 90's, year before; premiere defense organizations perfected the intricate performance requirement of the power supply unit. KEC played a key role in building the entire power supply unit. The AC Generators of KEC were customized for arduous duty. India explores Antartica India was the first developing country to join the Antartica explorations. The task team behind this feat had done the homework right. They carried with them specially designed AC Generators, developed by KEC that worked perfectly in sub zero temperatures.

Rajdhani flagged off The research wing of India Railways worked with specialists from KEC to design highly reliable AC Generators that would take that heat, dust, smoke and the acceleration of the bogie and continue to function giving passengers of the Rajdhani greater speed, greater comfort and increased safety. Stealth ship launched On 18th April 2003 , national dailies splashed the launch of the first indigenously designed stealth ship. The ship has four KEC 1000kW AC Generators which are the result of our close association with Indian Navy, in the supply of AC Generators, for frontline battle ship. Survival in Leh In the lab the Defense experts drenched it with salt spray, blasted it with sand, vibrated it, heated it in an oven, and rocked it over the bumps. In the field they hauled it from deserts of Rajasthan to marshy areas in Assam and yet the KEC AC Generator worked for decades. They wanted to verify whether the AC Generators bleeds as human do when they land up in Leh, the highest place inhabited on earth and they did id with success. That is why KEC remains the most preferred make by the Defense establishments

Fighter aircraft ground tested Fighter jets, cargo planes, troops carriers, helicopters used by the Indian Air force has different versions of ground power units to verify their systems. KEC took up the challenge to develop a power source for testing a variety of aircrafts. By indigenously designing, manufacturing and supplying AC Generators of 400HZ for defense applications.

Spotting the enemy on radar The system and network to spot enemy air-craft on the radar is complex and requires a variety of power sources. Sensitive and classified projects involve supply of entire power pack and AC Generators in line with the stringent specifications. KEC has successfully implemented these projects and KEC's AC Generators are working for over 25 years in critical Defense applications. Boom of guns The anti aircraft guns and require reliable power supply as they work under extreme climates round the year. KEC has supplied these special purpose army generators and AC motors to keep these special purpose army generators and AC motors to keep the guns booming without fail. Between waves and flames Aboard the ONGC platform with gas flames on top and tidal waves at the bottom, the KEC AC generators is working for decades.The designers have taken care to protect the various components that perform in this treacherous environment

2.6 MISSION, VALUES AND GUIDING PRINCIPLES QUALITY POLICIES

OF KEC: OUR HRD POLICY:

KEC's vision is to become a world-class engineering enterprise, committed to enhancing stakeholder value. The company is striving to give shape to its aspirations and fulfil the expectations of the country to become a global player. The greatest strength of KEC is its highly skilled and committed 3,000 employees. KEC recognises its employees has the most important assets for its continued growth 1 ensures high degree of selectivity in recruitment of employees / trainers explicitly on the criteria of their knowledge skills and attitudes. So as to secure super achievers and nurture them to excel in their performance 2 impart such induction orientation and training has to match the individual to the task and inculcate a high sense of organisational loyalty 3 provide facility for all round growth of the individual by training in and outside the origin 4 groom every individual to realise his potential in all facts while contributing to attain higher organisational and personal goals 5 contribute towards health and welfare of employees

6 implement, equitable and scientific and objective system of rewards incentives and control 7 build teams and foster team work has the primary instrument in all activities Me: sir I have not seen any of your advertisements or sales promotion measures can I have a information about your marketing network

VISION & STRATEGY

The power of now is the energy of opportunities that come to us disguised as challenges. The power of now at Kirloskar Electric is the dynamics of making opportunities work as by meeting client's tough specifications of cost and quality. At Kirloskar Electric, we bank on the power of now.

2.7 INFORMATION ABOUT KEC DEPARTMENT PROFILES 1 corporate office: the corporate wing is located within the premises of the Bangalore complex .it consists the offices of the following executives: 1. Chairman 2. Executive Directors 3. Vice President 4. Company Secretary 5. Business Development Departments 6. Capital Equipment Purchase 7. Corporate Materials Management Department 8. Systems Audit 9. Human Resource Development 10. Corporate Information Technology 11. R And D Group 12. Quality And Reliability 13. Strategic Business Planning Group 14. International Marketing Group 15. Marketing Communication 16. Project And System Group 17. Marketing Service Group 18. Spares And Dealer Development 19. Industrial Relations 20. Security

21. Constructions 22. Marketing 23. Manufacturing 24. Research and development 2 Feeder shops Large machine shop central machine shop rotating machine fabrication shop tool room press dept and die casting Production planning group Material management dept General stores for materials and consumable stores Account and costing Computer and communication Maintenance Packaging and forwarding

2.8 AREA OF OPERATION: Established in 1946, Kirloskar Electric is one of the large Engineering and Manufacturing companies in India today. KEC makes more than 70 products under 8 product groups catering to core sectors of the economy like Power Generation, Transmission and Distribution, Industry, Transportation, Renewable Energy etc. The KEC Network of 9 manufacturing locations, 34 sales offices spread across the country, wide network of spares dealers and service enters and hundreds of dealers enable the company to efficiently serve the customers and advise on suitable products, systems and services at competitive rates. The high levels of quality and reliability of products is due to the emphasis on Design, Engineering and Manufacturing to international standards by acquiring and adapting best technologies from leading companies along with technology developed in house.

2.9 MARKETING NETWORK:

KEC MARKETING NETWORK IN INDIA

Our sales offices in India are

The regional and branch office located in the following zones Ludhiana, Meerut, New Delhi, Jaipur, Kanpur, Patna, Ahmadabad, Aurangabad, Pune, Belgam, Bhopal, Ranchi, Gujarat, Calcutta, Jamshedpur, Durg, Nagpur, Hyderabad, Coimbatore, Madras, Bombay, Cochin, Jabalpur, Bhubaneswar,

2.10

PRODUCT PROFILE AND USES OF PRODUCTS:

Our products are used in Steel Mills Cement Plants Power Plants Petrochemical complexes Paper Mills Sugar Mills Crushing and other application Mining Transformers and AC Motors for specific applications like Shovel Ventilation systems Irrigation - Pump applications in Lift Irrigation Schemes Non Ferrous Metal Industries including Aluminium and other metals Textile Motors for Process Management. Machine tools for control of CNC, Lathe Machines Steel Rolling Mills for conversion to bars and other structural elements Agro Based Industries - Flourmills, Dal Mills, Oil extractors, Milk Diaries Centrifuge extractors Wind Energy Generators and Transformers Telecom for backup power Chemical industries for process management Pharmaceutical sector for process management Automobile sector for process control in conveyors, Railways Traction equipment, Power Generators for AC Trains, Residential and Commercial Institutional Infrastructure like Transformers, Motors for Elevators, Escalators Crane and Elevator for lifting applications Contractors dealing in T&D Projects.

PRODUCTS

KEC have developed special motors like Canned Pump, Roller Table, Mud Gun and Bell Annealing Furnace motors. India 's premier aircraft manufacturing facility in Bangalore has one of the world's few high power and outdoor duty vertical DC motor for helicopter blade load testing made by KEC.

The Prestigious CERN Super Particle Accelerator project in Geneva uses KEC's Super Conducting DC Corrector Magnets in large numbers. The first indigenously designed stealth ship at Mumbai have 4 KEC's 1000 kW AC generators. KEC set a record as a company to indigenously design, manufacture and supply AC generator of 400 Hz for defence applications. KEC played a key role in building the entire power supply unit for the first ever indigenously built missile. KEC has developed special motors for steel industry & nuclear power plants. KEC was the first choice for design and manufacture of a 3800 kW Twin Armature drop DC motor. With the association of Indian Railways & ABB, KEC has successfully developed and supplied 850 kW AC mainline traction motors for high speed electric locomotives. Established in 1946, Kirloskar Electric is one of the large Engineering and Manufacturing companies in India today. KEC makes more than 70 products under 8 product groups catering to core sectors of the economy like Power Generation,Transmission and Distribution, Industry, Transportation, Renewable Energy etc. The KEC Network of 9 manufacturing locations, 34 sales offices spread across the country, wide network of spares dealers and service centers and hundreds of dealers enables the company to efficiently serve the customers and advise on suitable products,systems and services at competitive rates. The high levels of quality and reliability of products is due to the emphasis on Design,Engineering and Manufacturing to international standards by acquiring and adapting best technologies from leading companies along with technology developed in house. Kirloskar Electric has Installed base of 2.6 million motors in Petrochemicals, Refineries, Steel, Aluminum, Fertilizer, Cement plants,Agro based industries, etc. Supplied over 15000 MVA of transformers operating in T&D network upto 100MVA 220kV Class for Utilities, Captive and Industrial users. Supplied Traction Electrics,Powercar Generators and Batteries to the Indian Railways. Kirloskar Electric is organized around 2 business sectors,Power and Industry. Industrial Power and Control equipment. Power Generation, Transmission and Distribution and Control Equipment. This enables KEC to have a strong customer orientation, to be sensitive to the needs and respond quickly to the changes in the market. KEC's vision is to become a world-class engineering enterprise, committed to enhancing stakeholder value. The company is striving to give shape to its aspirations and fulfill the expectations of the country to become a global player. The greatest strength of KEC is its highly skilled and committed 3,000 employees.

Every employee is given an equal opportunity to develop himself and grow in his career. Continuous training and retraining, career planning, a positive work culture and participative style of management have engendered development of a committed and motivated workforce setting new benchmarks in terms of productivity, quality and responsiveness. Our recent Acquisition of Lloyd Dynamowerke in Bremen,Germany has complemented and strengthened our core business by adding world class products and Skills that are accepted around the world as the best.

2.11 INFRASTRUCTURE FACILITIES

Free medical facility Canteen with subsidiary rate Pure drinking water facility Vehicle parking stand Wide manufacturing plant Different divisions like finance, marketing, etc ESI & PF Facility to the workers Free quarters to the workers Transportation facility

2.12 WORK FLOW OF KEC:

Enquiry generation Sending offers Techno commercial discussion Drawing approval (if any) Price negotiation Acceptance of terms and condition Order acceptance Realizing the work order Procurement of material

Manufacturing and assembling Testing Billing and dispatch.

2.13 MAJOR COLLABORATIONS

KEC provides the latest technology products to customers towards this it has entered in to collaborations with foreign companies apart from indigenous research and development efforts Some of our major collaborations are 1 Ac induction motors AEG GERMANY 2 Dc generators AEG GERMANY 3 Cast resin transformers OCREV ITALY 4 Anverters FUJI ELECTRIC JAPAN 5 Vector control Inverters UNIVERSITY OF WUPPERTAL GERMANY 6 Uninterruptible power systems TOSHIBA CORPORATION JAPAN 7 Cnc controls ADOLPH NUMERICAL CONTROL LTD UK 8 Transformers PEEBLES ELECTRIC LTD 9 Wind jurbine generators WIND ENERGY GROUP UK

2.14 EMPLOYEES CAREER AT KEC

Training and development Awards Promotion Job rotation Performance appraisal Counseling Career planning

2.15 ORGANISATION STRUCTURE IN UPS MANUFACTURING PLANT

CHAIRMAN DEPUTY MANAGING DIRECTOR BOARD OF DIRECTOR PRESIDENT VICE PRESIDENT GENERAL MANAGER DEPUTY GENERAL MANAGER SENIOR MANAGER DEPUTY SENIOR MANAGER MANAGER ASST. MANAGER SENIOR ENGINEER BRANCH SALES ENGINEER

3. MCKENSYS 7S FRAME WORK WITH SPECIAL REFRENCE TO ORGANIZATION UNDER STUDY

To diagnose causes of organization problem & formulate program.

MCKINSEYS 7S FRAMEWORK ACCORDING TO THE KIRLOSKAR ELECTRIC COMPANY LIMITED.

1. STRUCTURE:: relationship between/among various positions and activities design of structure-critical task for top management need based structure changes to cope with specific strategic task without abandoning basic structure division throughout the organizations.

2. SKILLS:: Preparation of skill matrix for the organization. Technically skilled and non technically skilled both are mainly trained for handling different works. I. Skills required for the workers in KEC are for

They must be having the computer skills like Microsoft word, tally, and other computer knowledge of softwares. We need B.E graduates to handle the work

They must also mainly have communication skills but with domain skills (technical, accounting, etc.) They must know to handle the files, bills, order techniques through telephones voice calls which are been generated day by day. II. Preparation of skill matrix for marketing department.

Marketing executives skills in KEC are 1) He must know the following skills to do marketing of KEC products a) Communication skills b) Problem solving skills c) Technical skills d) Presentation skills e) Objection handling skills f) Expert in convincing the customers and closing up the sales

STYLE::

1) LEADERSHIP STYLE: One of the seven layers which top management can use to bring about organization change with change of systems and procedures i. Style of functioning changes: they have developed a group working process where every work in the organization is assembled to every department and that work is analyzed and discussed and then processed and completed using more technically (computers) then manually . They are adopting skilled and non skilled working process of working in the organization but also maintain the manual process of work for book of records for maintaining records of work done.

ii.

Culture of organization changes.

Culture is same as they are more dependent on time management, quality maintained, and easy work flow interdepartmental management.

MANAGEMENT STYLE:: i. PLANNING :- they are well planed about the systematic in doing the work and maintain the works in the organization ii. DIRECTING:- all the juniors and newly appointed workers are well trained and directed by the managers and senior members of departments iii. CONTROLLING:- all the controlling of the workers and departments are done by the head of the organization iv. COORDINATING: - IN KEC all are well coordinated and working together so that the work pressure is low and there will be always a good direction and guidance is there by the different department mangers and heads.

4) STAFF:: i. RECRUITING, SELECTION, INDUCTION AND TRAINING OF MARKETING EXECUTIVES. Human resource department The personnel department of KEC deals with salary attendance etc, which is concerned to staff member and labors. The strength of KEC is 400 this includes both officers and workers who are permanent there are other workers who work on daily wages.

ii.

RECRUITING PROCEDURE FOR MARKETING EXECUTIVES IN KEC.

In case of selection of workers in producing level KEC will prefer diploma in electrical or mechanical or any graduate who is suitable for the job requirements the interview panel consists of 4 members who will be responsible for selection of workers the interview will be same every time. Ratio is 1:4

5) STRATERGY:: i. VISION, MISSION AND OBJECTIVES

VISION: is to provide the quality products to customers and encourage customers to buy the KEC Products creating brand image in the market. In sense of the organization work they are maintaining and keeping all records and data of formal and informal works those are daily going in the organization. Promotion of Indias brand image and enhancing quality kirloskar products Build capacity with regards to managers, workers, enterprise and strengthening of institutional structure and policy framework.

6) SYSTEMS:: i. Prospecting.

They mainly identify the customer through sales executives, engineers who inform about the new customers who are in need of our product who are building the new house in the urban or rural areas the sales executives or engineers recommend them to buy the products of KEC through this reference only they will take the customers orders Mainly through reference and through websites and mouth to mouth advertisements.

7) SHARED VALUES. VALUE CHAIN system in the organization A company value chain consists of the linked set of value creating activities the company performs internally The value chain consists of two broad categories of activities a. Primary activities: that is foremost in creating value for customers b. Support activities that facilitate and enhance the performance of the primary activities

4. STRENGTH WEAKNESS OPPORTUNITIES AND THREATS (SWOT) OF KIRLOSKAR:

STRENGTHS OF KEC:
Our company is 3 generation old company We have our own good will and brand image We had adopted better innovative technology Reliable products Reasonable price Best electronic testing laboratory Skilled workers Team work and so many

WEAKNESS:
We are not much focusing on marketing Service Publicity We are unable to concentrate on rural area

OPPORTUNITIES:
We have tremendous opportunity

THREATS:
Competition from gray market Availability of Chinese product Major business groups have already entered. Now days china products are available in very cheap rates.

5. LEARNING EXPERIENCE:
I have studied the company Kirloskar electric company Mysore it is well known electric company in Mysore

. In the period of my INPLANT TRAINING AT KEC I got a very good experience of organization activities in corporate level and also I got answers for all questions which I have asked With regards to the management functions such are planning, organizing, coordinating, controlling, directing, supervising etc... This in plant training enabled me to understand the electronic and electrical market and how the users perceived the KIRLOSKAR products I also understood the present scenario and present competitors of Kirloskar brandand the strategies, it also helped me to implement the theoretical aspects of study into practical use and analysis the effectiveness of various strategies in the tiles market.

By studying the KEC organization I have learnt the following things

1) 2) 3) 4) 5) Time management and work procedure. About their production and products How they built their brand image in the market How they are most sustainable in market comparing to other competitors. They are using efficient marketing strategy at KEC and strong marketing aids like advertising, salesmanship. 6) Wide marketing and network throughout the national and regional area of operations. 7) Their customer relationship management and quick delivery of products. 8) Their ability to handle employees and customers and ability to handle the inter departmental relations and works

5.1 WHAT I LEARNT?

o o ABOUT PRODUCT (UPS) FEATURES

o o o o o o o o o o o o o o o o o o o o o o o o o o

PRICE TYPES ACHIEVEMENTS WARRENTY GURRENTY AFTER SALES STRATERNGTH WORK FLOW SWOT TARGET CUSTOMERS INFORMATION ABOUT COMPITATORS FUTURE GROWTH AND PROSPECTS ORGANISTATION STRUCTURE (DEPT. OF MARKETING) ORGANIZATION BACKGROUND HISTORY AND ABOUT FOUNDERS ORGANIZATION DAY TO DAY OPERATION AND PRACTICE RULES REGULATION POLICIES FACILITIES TO NEW RECRUITERS AND PROCEDURE TO FOLLOW MISSION VISION AND GUIDING PRINCIPLES MARKETING NETWORK OF KIRLOSKAR MAJOR COLLABORATIONS DEPARTMENT PROFILES. EMPLOYEES CAREER AT KEC, PROFILE OF GROUP OF KIRLOSKAR COMPANIES, MAJOR PRODUCTS PRODUCTIONS AND TARGET. CERTIFICATIONS FOR VARIOUS MACHINES MANAGEMENT TEAM LOYAL CUSTOMERS OF KIRLOSKAR

ALL BASIC INFORMATION RELATED TO THE DEPT. OF MARKETING (UPS UNIT)

PART B.

1. GENERAL INTRODUCTION

RESEARCH METHODOLOGY SATATEMENT OF THE PROBLEM OR TOPIC OF THE PROJECT

IDENTIFICATION OF MARKET SHARE FOR KIRLOSKAR UPS PRODUCT IN RURAL AREA 1.1 PROBLEMS THAT I HAVE IDENTIFIED: rural marketing problem Heavy power failure Small units (sales in small quantity) Plants are located in major cities Less profit more expenses High end product They cannot educate their customers

1.2 VARIABLE RELATIONSHIP

KNOWN YES NO

YES

SIMPLE PROBLEM

COMPLEX PROBLEM

NO

UNSTRUCTERD PROBLEM

WICKED PROBLEM

(table 1 variable relationship)

1.3 PROBLEM FORMULATION:

Type of problem:

RELATIONSHIP BETWEEN VARIABLES YES AND PROBLEM IS KNOWN SO I DEFINED PROBLEM AS SIMPLE PROBLEM

In the kirloskar employees are working from 9 to 4 Here by i am advising them to extend the working hours of labour by providing them to extra compensation I, e controllable By that way they can grab the opportunities in the rural market by satisfying wants and need of rural people uncontrollable

1.4 PROBLEM SPECIFICATION: CONTROLLABLE VARIABLES:

MORE PRODUCTION QUALITY BASED PRODUCTS (should not compromise with quality) TRAINING AND DEVELOPMENT AWARDS PROMOTION JOB ROTATION PERFORMANCE APPRAISAL COUNSELLING CAREER PLANNING MARKETING STRATERGY

UNCONTROLLABLE VARIABLES:
RURAL COMPITATORS LOCAL BRANDED CHPEER PRODUCTS

LOW END PRODUCTS OFFERS AND BENEFITS BY THE COMPITATORS BETTER SALES PROMOTION SOCIAL RESPONSIBILITIES CUSTOMERS TASTES HABBITS AND PREFERENCE COMPITATORS MARKETING STRATERGIES AFFORDABILITY OF RURAL PEOPLE REQUIREMENT OF PARTICULER PRODUCT

1.5 ALTERNATIVE DEVELOPMENT AND RESOLUTION:

They can capture lot of market share in rural area they have to establish plant in rural area shouldnt compromise with quality Concentrate on those rural area where power failure is high Concentrate on rural marketing They have to educate their customers regarding the use of their product they should keep certain amount as a budget for rural marketing Same treatment for each and every customer whether it is 1000 rupees or a lakh Direct interaction with customers through tenders Produce product which suits to rural customers Creation of sales promotion through face to face interview to create awareness and demonstration to make product user friendly

1.6 PRODUCT SCANNING:

PRODUCT MANUFACTURED AND MARKETED BY KIRLOSKAR

o o o o o o o

TRACTION TRANSFORMER AC MOTORS AC GENERATORS DC MOTOR DG SETS ELECTRONICS SWITCH GEARS

o UPS 1) 1 KVA TO 6 KVA (SINGLE PHASE INPUT TO SINGLE PHASE OUTPUT) 2) 10 KVA TO 60 KVA ( 3PHASE INPUT TO SINGLE PHASE OUTPUT) 3)10 KVA TO 400 KVA (3PHASE INPUT TO 3 PHASE OUTPUT) 4 ONLINE UPS: Automatically change over to battery mode we could not see any difference while power goes off.

1.7 ENVIRONMENT SCANING: COMPITATATORS:

APC MICROTECH LUMINOU POWERON TECHER UNILINE SUCAM UNITECH BORRI SOCHOMACC DB POWER

1.8 OBJECTIVES OF THE STUDY: 1) To contact customers to know response about Kirloskar products 2) To determine the major complaints or causes of dissatisfaction to customers regarding Kirloskar product. 3) To know about upcoming plans of Kirloskar in UPS manufacturing plant division. 4) To integrate theoretical concepts with practical experience. 5) To see the response to kirloskar product in rural area 6) To understand marketing strategy

1.9 METHODOLOGY Sampling Design

Sampling Unit

: Customer

Sampling Method: Convenience sampling Sampling Size Sampling Plan : 50 customers : Questionnaires, face to face interview. RURAL AREA OF MYSORE (Belavadi & Raghvendra Nagar)

Sampling Area :

The study was conducted in KEC MYSORE and survey is conducted in RURAL AREA OF MYSORE (Belavadi & Raghvendra Nagar)

1.10 DATA COLLECTION INSTRUMENTS PRIMARY DATA:1) It is collected through the concerned manager. 2) A structured questionnaire was produced and to get primary data from the selected respondent.

SECONDARY DATA
It is collected from TEXT BOOKS, INTERNAL SOURCES, AND INTERNET INFORMATIONS.

1.11 LIMITATIONS:

THE MAIN LIMITATIONS WERE

1) It is not an exact sequence so we cant expect 100% result, so only justified recommendations are given 2) Because of the busy schedule respondents may not have answered properly which may not hold true in case they would have been given lot of time to answer 3) It is conducted in open market, things tend to change rapidly Because many of them were busy with their work it was difficult to collect the data or opinion 4) The information provided by this report can be used to draw conclusions for readers in MYSORE RURAL only 5) The study was done for short period, which might not hold true long run.

MEANING OF MARKET SURVEY

A market survey is a research technique used to gather consumer preferences and purchase intent of companys products and services within a geographical area.

Statement of problem IDENTIFICATION OF MARKET SHARE FOR KIRLOSKAR UPS PRODUCT IN RURAL AREA

2. ANALYSES AND INTERPRETAION KIRLOSKAR UPS USED BY THE MYSOR RURAL AREA PEOPLE

2.1) GRAPHICAL REPRESENTATION OF THE TYPE OF BRAND USED BY CUSTOMERS

Types of brand Kirloskar ups APC microtech Luminous Sucam DB power No of people 5 10 20 10 5

(table 2 different brand used by customers)

UPS CUSTOMERS BELONGS TO DIFFERENT BRANDS

25 20 15 10 5 0 Kirloskar ups APC microtech Luminous Sucam DB power

ANALYSIS & INTERPRETATION:

The above table indicates that more customers are belongs to other brands then kirloskar, And we can find luminous as a market leader.

2.2).SATISFACTION LEVELS:

Customers in and around rural Mysore with respect to kirloskar UPS brand.

Satisfied 80%

Dissatisfied 20%

(table 3 satisfaction level of kirloskar ups)

90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Satisfied Dissatisfied

ANALYSIS:
The above diagram indicates that 80% of the are satisfied withKirloskar brand where as 20% of the customers are not satisfied.

INTERPRETATION:
Majority of the customers are satisfied with kirloskar products where as only some are dissatisfied.

2.3 CUSTOMERS VIEW FOR DURABILITY OF KIRLOSKAR UPS BRAND

Rating Very good Good Average Not satisfactory

Number of people (in %)( in 5 customers) 40 % 20% 10% 10% (table 4 durability of kirloskar products)

OPINION OF CUSTOMERS ABOUT DURABILITY OF KIRLOSKAR PRODUCT

45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Very good

Number of people (in %)( in 5 customers)

Good

Average Not satisfactory

ANALYSIS:
The above table indicates that 40% of the customers said its durability is very good, where as 20% said that durability provided by kirloskar products is good and only 10% said the durability is average.

INTERPRETATION:
The figure suggests that most of the customers who made use of kirloskar products are satisfied with the durability of the products and they gave a positive feedback.

2.4 CUSTOMERS VIEW FOR PRICE OF KIRLOSKAR PRODUCT IN MYSORE RURAL AREA
Rating Very expensive Expensive Affordable % of people 60 20 20 (table 5 customers views about kirloskar ups)

OPINION ABOUT PRICE OF KIRLOSKAR

70 60 50 40 30 20 10 0 Very expensive Expensive Affordable % of people

ANALYSIS:
The above table indicates that 60% of the customers said the price of kirloskar products are very expensive, where as 20% of the customers who used said its expensive and 20% of the customers said its affordable.

INTERPRETATION: Looking at the above figure we can conclude that even though the prices
of kirloskar products are expensive people buy their products because of the quality and durability provided by kirloskar products.

3. FINDINGS OF SURVEY AND SUGGESTION:

1) 65 % of the customers are mainly dependent on dealers and distributors while purchasing the UPS. 2) Only 35% customers will think by themselves or relatives 3) Quality of kirloskar brand. From the survey findings quality of kirloskar brand is good. 4) Availability of kirloskar brand According to customers and dealers survey I found that there is problem with respect to availability of kirloskar products . they are not focusing on rural area and marketing 5)Price According to survey, price of kirloskar brand is high compared to other brand example luminous, power on etc. 6)Colors and designs From the survey findings kirloskar brand has few colour and designs when compared to other brands. 7) Serviceability of kirloskar brand According to engineer and customer survey kirloskar brand service as very good compare to the other brand 8) Easy maintenance of kirloskar According to customers maintenance of kirloskar brand is very easy when compared to other brands. 9) Durability of kirloskar brand. According to customers durability of kirloskar brand is higher compared to other brands.

4. CURRENT MARKET SHARE OF KIRLOSKAR:

During the year, the Indian economy had around 7.4% GDP growth with the manufacturing sector showing growth of over 10%. The prospects for the current year are also positive. The monsoon almost all over has been good which should give fillip to the Agricultural sector, which in turn moves the consumer demand which has a cascading effect for the entire economy. The growth is expected to continue over a few years at least as the country continues to spend large amounts for infrastructure development. In the Electronics Division at Mysore, we manufactured 630 kW, 415 Volts, AC Drive for roughing stand for Steel Rolling Mill Application at Aashiaya Rolling Mill, Ahmedabad. Ours is the first company to have installed AC drive for such application in India on Slipring Induction motor. The Company has indigenously developed both in door and out door type 11 kV and 33 kV Class Vacuum Circuit Breakers which are fully type tested at CPRI, Bangalore. The Company is also working towards developing gas insulated switchgear.By the end of this our market share is raised to 40%

5. MARKETING STRATEGY ADOPTED BY KEC TO ATTRACT CUSTOMERS AND COMPETE WITH COMPETITORS
strategy in the sense we are not refusing enquiries whether it is 1 rupee or 1 crore we are giving equal importance. No special treatment every customer is equal Up gradation of product depending upon industries need And also we had followed different ways to promote our sales that is we are giving target to our branch engineers Direct interaction with customers through tenders vendor registration to Public Sector Company, Private Sector Company and leading banks