A Research Project Report On Study of Brand Awareness of Godrej Vending Solutions

Under the Mentorship of

Mr. Vishal Sharma (Area Sales Manager, Godrej & Boyce Mfg. Co. Ltd.) Mr. Abhishek Karagwal (Business Development officer)

Submitted to Mr. Bharat Singh Examination Controller, Taxila Business School In Partial Fulfilment of the MBA Course (Marketing) 2012-13

Submitted By Suchit Jain (Marketing)

ACKNOWLEDGEMENT

A formal statement of acknowledgement will hardly meet the ends of justice in the matter of expressing my deep sense of gratitude and obligation to all those who helped me in the completion of this project report. The past eight weeks working on this project under the guidance of my Project Leader and Guide has greatly influenced my way of thinking towards facing the challenges during day-to-day development of this project. This will help me a lot in future as I move further ahead in my professional life in the days to come. I am especially indebted to my Project Manager, Mr. Vishal Sharma (Area Sales Manager-Vending Godrej Prima) & Mr. Abhishek Karagwal(Business Development Officer) for their valuable guidance and co-operation for awaking me all the marketing aspects without whose precious time & expert guidance, the project would not have taken the current shape. Their guidance and in depth knowledge of Marketing concepts have boosted my confidence to complete this project successfully. They made the intricacies of the existing project clear to me. They deserve special thanks for their technical guidance throughout the project. They were highly supportive to develop this project. Last but not the least I would also like to express my gratitude to Godrej &Boyce Mfg. Co. Ltd. employees and all my friends who helped me a lot throughout this project.

Suchit Jain

Preface

Someone has rightly said that practical experience is far better and closer to the real world than mere theoretical exposure. The practical experience helps the student to view the real business world closely, which in turn widely influences his/her perceptions and understanding of the real situation. Research work constitutes the backbone of any management education program. A management student has to do research work quite frequently during his entire life span. The research work entitled Brand Awareness and Preference of vending machine Regarding Godrej aims to know customer awareness regarding Godrej and the products offered by it. The present report is a part of the project that contains the work done by me during the training period at Godrej & Boyce Mfg. Co. Ltd. JAIPUR .True to the core, a properly and executed industrial training helps a lot in providing linkage between the student and the industry. It develops the awareness of industrial approach to problem solving based on a board understanding of the mode of operation of industrial organization. This project has offered me an opportunity to put all my efforts and the theoretical knowledge to practice and enhance my knowledge, and at the same time, given me practical experience in the field of marketing. It is surely going to help me in my future projects too. In the preparation of this report, I have made every effort to ensure that all steps involved in development of this project are adequately covered and the report be completed in it. Any suggestions for improvement, if rendered, will be gratefully accepted. I sincerely hope that this project will prove pure knowledge imparting, through provoking and thus stimulating future research work on these guideline.

DECLARATION

I, Suchit Jain , hereby declare that the project entitled Study of Brand Awareness of Godrej Vending Solution has been personally done by me under the guidance of Mr. Vishal Sharma (Area Sales Manager, Vending Prima Division, G&B Mfg. Ltd.) & Mr. Abhishek Karagwal (Business Development Officer) , Jaipur in partial fulfilment of Post Graduation Programme in Management during academic year 2012-13. All the data represented in this project is true & correct to the best of my knowledge & belief. This work has not been submitted for any other degree / diploma exam elsewhere.

EXECUTIVE SUMMARY
The Project entitled to the Research is Study of Brand Awareness of vending solution. This project has been carried out in Jaipur. The objective of the study was to analyze the brand image of Vending Machine, by Godrej. The Project also includes the study of various features, likings, needs of people which will surely help the company to satisfy its consumers in future.

Research objectives 1. 2. 3. 4. To analyze the product details of Godrej & Boyce Mfg. Co. Ltd. And their competitors. To know awareness of people towards Godrej and Godrej vending machines. To find out the existing market potential and forecast future demand. To study the level of prospect customers of vending product & The Need of vending solution in Public & Private sector. 5. To know about the popularity of vending product in the market. With this objective in mind, the survey was conducted in Jaipur various segment are available like:Government, Entertainment, Institution, Industries, Health-Care, Hospitality, Telecommunication, Infrastructure, Retail Outlets, Banks, and exporters etc. to cover all segment was a challenging task. The whole Project was divided into four phases: Phase 1 Studying the available Literature and Designing of Questionnaire. Phase 2 To carry out Survey. Phase 3 Analysis of Data Collected. Phase 4 Interpretation & Suggestions.

The Research included 80 sample sizes of Vending machine and solution. Research was Analytical in nature. Tool used for collecting data was Questionnaire. Survey was carried out across the city. After analyzing the data I came to know about the Strength & Weaknesses of Vending Machine Solution as well as Threats & Opportunities to the Company.

CONTENTS
S. NO.
1. 2. 3.

PARTICULARS
Company Profile History GODREJ GROUP Board of Directors Corporate Time Line Mission, Vision and Values Milestones Godrej & Boyce Mfg. Co. Ltd. Introduction Division Prima Office Equipment Locations Project Profile- Theoretical Background Product Profile Godrej 2 CVM (2 Canister Vending Machine) Godrej Minifresh 3300 Godrej Minifresh 4400 Godrej Premixes Competitors Research Methodology- Research Process Research Objective Questionnaire Findings Suggestions Recommendations Limitations Conclusion Questionnaire for those who dont have Vending Machine Questionnaire for those who have Vending Machine Bibliography

Page No.
7-8 9 10-22 13-19 20 21 22 23-26 23 24 25 26 27 30-38 31 33 35 38 42 43-44 44-46 47-57 58 59 60 61 62 63-64 65-66 67

4.

5. 6.

7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17.

Company Profile

Chairmans Message:The corporate landscape is undergoing several sweeping changes and Indian companies across sectors have begun to pursue growth both within the country as well as overseas. Today, as India competes in an increasingly globalize economy, the Godrej Group is ready to play a major role in the Indian growth story - J.N. Godrej

At Godrej, we have always successfully competed with MNCs in India and abroad and kept the spirit of enterprise alive. This has been possible for various important reasons. The Godrej name is synonymous with trust. It is a well-documented fact that trust lowers transaction costs, corruption, and bureaucracy. Thus, trust is a source of significant competitive advantage to us. I firmly believe that our highest standards of corporate governance, modern management and use of cutting edge technology and long-term, performance-focused strategies will be the key drivers in future years.

Ardeshir Godrej (1868-1936) Ardeshir Godrej was the first Indian manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of selfreliance for the generations that followed. With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward. On 7th May, 1897, Ardeshir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On 3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes. To know more about Godrej & Boyce Mfg. Co. Ltd. The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trustworthiness, assertiveness and progressiveness for a new generation of Indians. Ardeshir Godrej's relentless quest of self-reliance made him explore newer avenues of opportunities. Manufacturing Soap was one of them. In the year 1918, Godrej Soaps Limited came into being. In1920, he revolutionized the Soap industry by manufacturing the first purely from vegetable oils. Before that, animal fat was used in soap manufacture. For his achievement, Ardeshir Godrej was bestowed with praises from India and from foreign lands too

Pirojsha Godrej (1882-1972). Pirojsha Godrej laid the foundations for a throbbing enterprise at a sprawling industrial garden township outside Mumbai. It was here that the Godrej vision took concrete shape. In later years, its extent and scope was expanded greatly by his sons Burjorji and Naoroji. To this day, products that compete with the best in the world continue to emerge from the gates of Pirojsha nagar. Burjorji Godrej (1915-1994) Godrej touched the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world. Every product, every new concept gives shape to their visions of tomorrow. Naoroji Godrej (1916-1990) The Godrej name yields powerful influence even in today's rapidly transforming social and economic environment as it strides ahead confidently, discovering diverse new roles for itself, it gives direction to others. It is the bridge between the future and a hundred years of history. It is a living code of ethics for Indian industry as it races ahead.

History
The Company celebrated its centenary in 1997. In 1897 a young man named Ardeshir Godrej gave up law and turned to lock making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshirs dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township (ISO 14001-certified) now called Pirojsha nagar in the suburbs of Mumbai. Godrej touches the lives of millions of Indians every day. To them, it is a symbol of enduring ideals in a changing world. Incorporation Established in 1897, the Company was incorporated with limited liability on March 3, 1932, under the Indian Companies Act, 1913. Combined Sales -Subsidiaries and Affiliates The Company is one of the largest privately held diversified industrial corporations in India. The combined Sales (including Excise Duty) of the Company, its subsidiaries and affiliates, during the Fiscal Year ended March31, 2005, amounted to over Rs. 50,000 million (US$ 1,150 million).

Godrej Group

Godrej is not an individual Co. But it is a group of companies. Godrej today is one of the largest engineering and consumer Products Company in the country having varied interests from engineering to personal care products with a total sales turnover of about Rs.5000 Cr. (US $ 1.1 Billion.) It is also one of the most respected corporate houses known for its philanthropy and initiation of labour reforms besides being recognized for its values of fair, transparent and ethical dealings.

Godrej
Godrej and

Godrej

Boyce
Godrej
Household

Industries

Godrej Properties

Godrej Consumer Products

Products

Godrej Hershey

Godrej Agrovet

Other Companies

The spirit of entrepreneurship, the vision of a dynamic tomorrow, and the capacity to build and realize dreams! This is the essence of the Godrej group. No wonder then, Godrej has become the symbol of a vibrant multi- business enterprise touching the lives of millions and at the same time an icon of enduring ideals in a changing world.

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Godrej and Boyce From locks to aerospace, furniture to construction, appliances to custom- built critical equipment, and several more, Godrej & Boyce has a diverse range of products and services.

Godrej Industries India's leading manufacturer of oleo chemicals making more than a hundred chemicals for use in over two dozen industries. Its products also include edible oils, vanaspati and bakery fats.

Godrej Properties One of Indias leading real estate development companies focusing on residential, commercial and township development.

Godrej Consumer Products A major player in the Indian FMCG market with leadership in personal care, hair care, household care and fabric care segments.

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Godrej Household products Godrej Household Products Limited (GHPL) is a wholly owned subsidiary of Godrej Consumer Products Limited. With strong brands like Good Knight, HIT, Jet, Ambipur, Brylcreem and Kiwi, GHPL is the market leader in the Indian household insecticides category and has a dominant presence in the air care, shoe care and male hair care markets. Godrej Hershey A joint venture between the Hershey Company, USA and the Godrej group, it is one of India's leading businesses operating in Food and Beverages segment.

Godrej Hershey A joint venture between the Hershey Company, USA and the Godrej group, it is one of India's leading businesses operating in Food and Beverages segment.

Godrej Agrovet Diversified agricultural Business Company with interests in animal feed, oil palm plantations, agro chemicals and poultry. It is Indias largest animal feed company.

Other Companies

Godrej Infotech Ltd. Ltd.

Godrej Efaces automation & Robotics Ltd.

Godrej Tyson Foods

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Board of Directors

Jamshyd Godrej Jamshyd Godrej is the Chairman of the Board of Godrej & Boyce Mfg. Co. Ltd. He graduated in Mechanical Engineering from Illinois Institute of Technology, USA. Jamshyd is the Chairman of Aspen Institute India. He is the Vice President of World Wide Fund for Nature International and is a Trustee and President Emeritus of World Wide Fund for Nature India. He is a Director of World Resources Institute, USA; and a Director of Climate Works Foundation, USA. He is the Past President of Confederation of Indian Industry and also the Past President of the Indian Machine Tool Manufacturers Association. Jamshyd is the Chairman of the CII Sohrabji Godrej Green Business Centre. The Centre is housed in a LEED Platinum demonstration building which is the first green building in India and the greenest building in the world at the time when it was rated. The Green Business Centre is a Centre of Excellence for green buildings, energy, energy conservation, non-conventional energy sources, water policy, water conservation etc. Godrej and Boyce Mfg. Co. Ltd. manufactures and markets refrigerators; washing machines; air conditioners; office furniture; home furniture; security equipment for banks (such as safes, strong room doors, bank lockers, etc.) and for commercial establishments and homes; locks and latches, forklift trucks and warehousing equipment; process equipment for chemical, petrochemical, refineries and allied industries; precision tools for sheet metal, zinc, aluminium and thermoplastics; real estate development. The Godrej group is leaders in home appliances, consumer durables, office equipment, industrial products, consumer products and services. Jamshyd is an ardent yachting enthusiast and has done extensive cruising along the west coast of India. The President of India conferred on Jamshyd the Padma Bhushan on 3rdApril 2003.

Adi Godrej Adi Godrej is the Chairman of the Godrej Group and several entities that are part of one of Indias leading conglomerates. These include Indian companies like Godrej Industries, Godrej Consumer 13

Products, Godrej Properties as well as international companies such as Keyline Brands U.K and Rapidly South Africa. He is also Chairman and Managing Director, Godrej Household Products (formerly known as Godrej Sara Lee). In his capacity as Chairman, he also presides over the Groups joint venture company Godrej Hershey. He is also the Chairman of The Board of Trustees of the Dadabhai Naoroji Memorial Prize Fund. As a Director of numerous firms, including Godrej & Boyce, Godrej Agro vet, Godrej International and Godrej Global Mid East FZE he is responsible for shaping the long term strategy for these organizations and driving a focus on value creation. Over the last five decades Adi has played an important role in the development of a variety of industries by leading key organizations of trade and commerce as the former Chairman and President of the Indian Soap &Toiletries Makers Association, the Central Organisation for Oil Industry and Trade, the Solvent Extractors Association of India, the Compound Livestock Feeds Manufacturers Association, the Indo-American Society and as member of the Governing Board of the National Council of the Confederation of Indian Industry. Adi has also participated actively in the field of management education as a former Chairman of the Governing Council of the Narsee Monjee Institute of Management Studies, as a former member of the Deans Advisory Council of the MIT Sloan School of Management and the Wharton Asian Executive Board. Adi is a member of Tau Beta Pi (The Engineering Honour Society) and also serves as a member of the Governing Board of the Indian School of Business. For his contribution to Indian industry Adi has been the recipient of several awards and recognitions including the Rajiv Gandhi Award 2002.Adi received his undergraduate and Masters degree in management from the Massachusetts Institute of Technology. He lives in Mumbai, India. Adi is married, and has three children and two grandchildren.

Nadir Godrej Nadir Godrej is the Managing Director of Godrej Industries and Chairman, Godrej Agrovet. He is also a Director of numerous firms including Godrej &Boyce, Godrej Foods, Godrej Consumer Products and Godrej Household Products. A veteran of Indian industry, Nadir has played an important role in developing the animal feed, agricultural input and chemicals businesses owned by Godrej. His active interest in research related to these areas has resulted in several patents in the field of agricultural chemicals and surfactants. With his tremendous experience and expertise Nadir has also contributed to the development of a variety of industries by participating keenly in industry bodies such as the Compound Livestock Feed Manufacturers Association of India, Indian Chemical Manufacturers Association and Oil Technologists Association of India. Currently, Nadir is the President of the Indo French Technical Association and the Alliance Francaise Mumbai. For his contribution to Indo-French relations, the French Government has honoured Mr.Godrej with the awards of Chevalier de LOrdre National due Merite and The National Order of the Legion of Honour. A Bachelor of Chemical Engineering from the Massachusetts Institute of Technology and a Master of Chemical Engineering 14

from Stanford University, Nadir has also done his MBA from the Harvard Business School. He lives in Mumbai, India with his wife and three children.

Kavas Petigara Kavas Petigara is a Chemical Consultant and a businessman. Petigara is the Managing Partner of SciTech Corporation. He has been associated with chemical and allied business activities in India and abroad for many years. Kavas hold Bachelors, Masters and Ch.E. Degrees in Chemical Engineering from Massachusetts Institute of Technology, USA. Kavas is a director on the Board of following Companies: Godrej Industries Ltd., Godrej Agrovet Ltd., Vora Soaps Ltd., and Swadeshi Detergents Ltd. Kavas joined the Board on 29th September, 1988.

Vijay Crishna Vijay Crishna is the Executive Director of Lawkim Motors Group. He joined Lawkim Ltd, a bankrupt light engineering company taken over by the Godrej Group at the behest of N.P. Godrej in 1977 after eight years of management experience in Kolkata and five years in the advertising industry in Mumbai and was able to help turn it around. He is a B.A. (Economics) from St. Stephens College, University of Delhi. Vijay is also a Director of Godrej Industries Ltd., Godrej Agrovet Ltd. And Precision Wires India Ltd. He serves as a Trustee of the Bombay Scottish Orphanage Society and is a member of the Advisory Board of the Institute for Technology and Management, Navi Mumbai, the Presidents International Advisory Board Colorado College and on the Advisory Panelof the New Zealand Trade and Enterprise Beachhead Programme. In 1991, Vijay established the Naoroji Godrej Centre for Plant Research at Shindewadi, Satara District, which researches and propagates rare and endangered species of medicinal plants endemic to the Western Ghats. A Life Member of The Himalayan Club since 1973 - and now its Honorary Secretary he has trekked in the Garhwal, Sikkim, Ladakh, Nepal and Tibet. He has been active in theatre since 1965 in Delhi, Kolkata and Mumbai. His family comprises of his wife Smita and daughters Cyrille and Nyrika. Vijay joined the Board on 27th September, 1990.

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Behram Hathikhanavala Behram Hathikhanavala is a Management Consultant. He is a Commerce Graduate and has obtained his Masters Degree in Business Administration from Harvard Business School, USA. He is the Managing Trustee of the Godrej Memorial Trust since its inception in 1984.Behram joined the Board on 25th November, 1997.

Fali Sarkari Fali Sarkari is a Chartered Accountant by profession and retired as a Senior Partner from Kalyaniwalla & Mistry, a reputed firm of Chartered Accountants, in Mumbai. He has extensive professional and business experience. Fali is a Commerce Graduate and a Fellow of the Institute of Chartered Accountants of India. He is a Director on the Board of Godrej Industries Ltd. and Tropicana Enterprises Ltd. He is a Trustee of Soonabai Pirojsha Godrej Foundation and is also associated with several other Public Charitable Trusts. Fali joined the Board on 13th January, 1998.

Phiroze Lam Phiroze Lam is the Executive Director & President of the Company and has been associated with the Company since 1975. Prior to joining Godrej, he was a partner in the Solicitors firm of Payne & Co. Phiroze holds Bachelors Degrees in Arts and Law from the University of Bombay. He is also a qualified Solicitor. Phiroze is also the Chairman of Godrej Efacec Automation & Robotics Ltd., and a Director of Mercury Mfg. Co. Ltd. He is also a Trustee of Pirojsha Godrej Foundation. Phiroze is in charge of the Consumer Appliances, Consumer Durables and Industrial Products Businesses. He

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also heads the legal function of the Company and brings with him considerable expertise and experience in business strategy and management. Phiroze joined the Board on 1st October, 2003.

Kyamas Palia Kyamas Palia is the Executive Director (Finance) of the Company and has been associated with the Company since 1970.Kyamas holds a Masters Degree in Commerce and a Diploma in Managerial Accounting from the Mumbai University, and a Ph.D. in Business Administration from the Oklahoma State University, USA. He is a Fellow of the Institute of Chartered Accountants of India, as well as the Institute of Cost & Works Accountants of India. He has considerable expertise in financial management, business strategy and corporate governance. Kyamas is also serving as a Director on the Board of the following companies: Geometric Limited, Godrej Efacec Automation & Robotics Ltd., Godrej Infotech Ltd., Mercury Mfg. Co. Ltd. (Chairman), Arohan Trustee Co. Private Limited and Godrej & Khimji (Middle East) LLC. Kyamas is also a Trustee of Soonabai Pirojsha Godrej Foundation. Kyamas joined the Board on 1st October, 2003.

Pradip Shah Pradip Shah started Indi-Asia, a corporate finance and private equity advisory business, in April 1998. Indi-Asia entered into a joint venture with AMP in2001 for the private equity business in India. Prior to starting Indi-Asia, he helped establish the Indocean Fund in 1994 in association with affiliates of Chase Capital Partners and Soros Fund Management. Before starting Indocean, he was the founder Managing Director of the Credit Rating Information Services of India Limited (CRISIL), Indias first and largest credit rating agency. While at CRISIL, he was instrumental in technology transfer to, and the training of personnel of, Rating Agency Malaysia Berhad and The Israeli Securities Rating Company. Pradip has been honoured in Israel with a garden of a hundred trees in his name. Prior to founding CRISIL, he assisted in founding Housing Development Finance Corporation (HDFC) in 1977. Before joining HDFC, he was a Project Officer at ICICI Limited. Pradip has also served as a consultant to USAID, the World Bank and the Asian 17

Development Bank. Pradip holds an MBA from Harvard Business School and a Bachelor of Commerce degree from Sydenham College, Bombay. He is a qualified Cost Accountant and ranked first in India in the Chartered Accountancy examinations. He has written articles and given talks in India and in Amsterdam, Abu Dhabi, Bahrain, Bangkok, Hong Kong, Istanbul, Singapore, Kuala Lumpur, Jakarta, Shanghai, Bali, Colombo, Tel Aviv, London, Washington, San Francisco, New York, Chicago, Boston, Perth, Melbourne and Sydney on credit rating, housing finance, capital markets, venture capital and other subjects. Pradip is currently Chairman of Sonata Software Limited and of Shah Foods Limited and a Director of Asset Reconstruction Company (India) Limited, BASF (India) Limited, Godrej & Boyce Mfg. Limited, Hardy Oil and Gas Limited (U.K.), Grind well Norton Limited, Panasonic Energy India Company Limited, Patni Computer Systems Limited, Pfizer Limited, and Wartsila India Limited amongst other companies. He is currently the Chairman of the Capital Markets Committee of the Indian Merchants Chamber, member of the National Executive Committee of FICCI, was a Director on the Western Region Board of the Reserve Bank of India, was the first Chairman of the Confederation of Indian Industrys Financial Sector Committee, and has served as a member of the Finance Commission of the State Government of Gujarat; of the Expert Group on Infrastructure Financing appointed by the Government of India; of the Advisory Board of the Bureau of State Public Enterprises, Government of Maharashtra; of the CII National Task Force on Non-Performing Assets; of the SEBI Committee on Venture Capital; of the SIDBI Working Group on Access to Capital Markets for Small Industries; of the Expert Committee, Public Sector Restructuring Programme, Government of Gujarat, and of the Gujarat Infrastructure Development Board Task Force on Policy and Implementation. He is also associated with several non-profit organizations as Trustee/Governing Council Member. Pradip joined the Board on 10th August, 2004.

Anita Ramachandran Anita Ramachandran founded Cerebrus Consultants, a well known HR consulting firm in 1995, focused on consulting in Rewards management, Organization development and Strategic HR. Cerebrus has a national presence with offices in the five metros and has 70 HR professionals. Cerebrus does work for over 100 companies each year including a large number of multinationals in South Asia. Anita is one of the leading Human Resources Consultants in the country and is well known for her work in Compensation and HR strategy. She earlier had a twenty year career with A.F. Fergusons Management Consultancy division, where she was a Director. Anita is a MBA from Jamnalal Bajaj Institute, Mumbai and has won several academic honours. She was a Dorab Tata scholar for 6 years. She is also on the Board of several companies including HCL Info systems, UTI AMC and Geometric Software. She writes often in several business and professional magazines. She has been a champion of various womens causes. Anita joined the Board on 28th April 2007.

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Anil Verma Anil Verma is the Executive Director (Personnel & Administration) of the Company and has been associated with the Company since 1983.He is an Engineering graduate and has an MBA from the prestigious Indian Institute of Management, Ahmadabad. He has also done an Executive Program from the Sloan School of Management, MIT, USA. Anil has over 25 years of experience in functions such as sales, marketing and manufacturing and was a Business Unit Head for more than 6 years before moving in April, 2003, to the Human Resources function as Executive Vice President & Head, Personnel & Administration, where he oversees the HR, IR & Administration function for the entire Company comprising over 10,000 employees, 6 manufacturing locations and 25offices in India and abroad. He is a Member of the Human Resource &Training Sub Committee of the Confederation of the Indian Industry (CII) Western Region, CIIs National Council on Affirmative Action and also a Member of a Committee on Secondary Schools under Public-Private Partnership (PPP) Mode formed under the aegises of the Planning Commission, Government of India. He is also an invitee serving as an Expert Member for the Selection Committee of IIT, Bombay. Anil joined the Board on 1st October, 2008.

Shareholders Since its inception, the Company is controlled by the GODREJ family based in Mumbai, India. Its shares are not listed on any Stock Exchange. About one-fourth of the Company's share capital is held by Pirojsha Godrej Foundation, a public charitable trust.

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Corporate Timeline

1897 - Godrej & Boyce Mfg. Co. Ltd. was established. 1918 - Godrej Soaps Limited was incorporated. 1971- Godrej Agrovet Limited began as an Animal Feeds division of Godrej Soaps. 1974 - Veg oils division in Wadala, Mumbai was acquired. 1990 - Godrej Properties Limited, another subsidiary, was established. 1991 - Foods business started. Godrej Agrovet Limited was incorporated. 1994 - Transelektra Domestic Products was acquired. 1995 - Transelektra forged a strategic alliance with Sara Lee USA. 1999 - Transelektra was named Godrej Sara Lee Limited. 2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps was renamed Godrej Industries Limited. 2002 - Godrej Tea Limited was set up. 2003 - We entered the BPO solutions and services space with Godrej Global Solutions Limited. 2004 - Godrej Hi-Care Limited was set up to provide a Safe Healthy Environment to customers by providing professional pest management services. 2006 - The foods business was merged with Godrej Tea and Godrej Tea was renamed Godrej Beverages & Foods Limited. 2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited. In April 2001, Godrej Industries was formed the consumer products division of Godrej Soaps Limited was de-merged to form Godrej Consumer Products Limited. In the same year, Godrej Soaps was renamed Godrej Industries Limited. Godrej Industries expanded its portfolio of products. It added a slew of investments to its associate companies, while rein forcing its existing businesses that include oleo chemicals, veg oils and medical diagnostic equipments. As they say no guts, no glory. But at Godrej, we must say it has been a glorious 106 years of being the face of Indian industry. We have always set the trends, always defined the market place and always achieved our glory. Here is a quick preview of the various milestones we have crossed in the past106 years.

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Mission

Enriching Quality of life everyday everywhere.

Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. Godrej objective is to delight our customer both in India and abroad. We shall achieve this objective through continuous improvement in quality, cost and customer service. We shall strive for excellence by nurturing, developing and empowering our employees and suppliers. We shall encourage an open atmosphere, conducive to learning and team work.

Vision
Godrej is every home and work place.

Values
o o o o o o o o o o Commitment to Quality Customer Orientation Dedication & Commitment Discipline Honesty & Integrity Learning Organization Openness & Transparency Respect/Care & Concern for People Teamwork Trust

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Milestones

Ardeshir Godrej (1868-1936) was the first Indian manufacturer to displace well entrenched foreign brands from the market. The word GODREJ, etched into the metal of his locks, became a symbol of self-reliance for the generations that followed. With each new product Ardeshir changed perceptions of industry in India. He produced the first finest security equipment, and stunned the world by creating soap from vegetable oils. What started as a dream had become a movement, but it was left to another man to carry it forward. On 7th May, 1897, Ardeshir Godrej gave up law and took up lock making. Godrej and Boyce Mfg. Co. Ltd., was established at Lalbaug, Mumbai. This was the holding company of the Godrej Group. On3rd March, 1932, it was incorporated with limited liability. Even though Boyce was a business partner for a limited period only, his name was retained for legal purposes. The Godrej Name displaced well established foreign brands from the Indian market. The name 'Godrej' engraved into the shiny metal of the Godrej Locks came to be known as a symbol of self reliance, trust-worthiness, assertiveness and progressiveness for a new generation of Indians.

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Godrej & Boyce Mfg. Co. Ltd.

Introduction

In 1897 a young man named Ardeshir Godrej gave up law and turned to lock-making. Ardeshir went on to make safes and security equipment of the highest order, and then stunned the world by creating toilet soap from vegetable oil. His brother Pirojsha Godrej carried Ardeshir's dream forward, leading Godrej towards becoming a vibrant, multi-business enterprise. Pirojsha laid the foundation for the sprawling industrial garden township now called Pirojsha nagar in the suburbs of Mumbai, where the Godrej Group has its headquarters. Godrej & Boyce Mfg. Co. Ltd., the holding company of the Godrej Group, started its journey with the manufacture of high quality locks in 1897.Today, we have 15 diverse business divisions offering consumer, office, and industrial products and services of the highest quality to every corner of India and across the globe. We value integrity, trust, service and respect for individuals and for the environment. We pride ourselves for being one of Indias most respected corporate houses known for our philanthropy and initiation of labour reforms besides being recognized for our fair, transparent and ethical dealings. Our people are our assets who are groomed to deliver their best. What makes us special? At Godrej, its more than a career. Its an opportunity to live your dreams and be part of a culture that nurtures ambition, challenges and provides freedom to operate and express your ideas. The Godrej Group touches the lives of 400 million Indians who use at least one of our products every single day. Our commitment to quality, attention to detail and customer centricity has helped us earn the trust of generations of Indians.

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Division of Godrej & Boyce Mfg. Co. Ltd.

1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.

Appliances AV Solutions (Prima) Construction Electricals & Electronics Furniture (Interior) Lawkim Motors Locks Material Handling Precision Engineering Precision Systems Process Equipment Security Solutions Storage Solutions Tooling Vending (Prima)

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Prima Office Equipment (ISO 9001)

Office Automation Photocopiers, Fax, Multifunction devices and Mechanical Typewriters (available in over thirty languages); Conferencing Products and Solutions Projectors, Video and Teleconferencing Equipment, Plasma Displays and Electronic Print boards; Vending Machines.

Storage Solutions (ISO 9001/14001 Multi flex and Heavy Duty Storage Systems, Tool Storage Cabinets, Gravity-flow, Mobile and Drivein System Components, Mezzanine Floors, Cantilever Storage Systems, Workshop Equipment and Special Solutions.

Material Handling Equipment (ISO 9001/14001) Forklift Trucks (Diesel, Electric and LPG) and Attachments, Container Handling Trucks, Warehousing and Personnel Access Equipment, Spare Parts, Services and Maintenance Contracts.

Industrial Products (ISO 9001/14001) Precision Toolings (Press Tools/Plastic Injection Moulds/Vacuum Forming Moulds/Pressure DieCasting Dies), Special Purpose Machines, High Precision Components/Equipment for Engineering and allied industries, Sheet Metal Working Machines Sales and Service. Process Plant and Equipment (ISO 9001, ASME U, U2, S and R Stamps, SQL M Stamp China)Pressure Vessels, Columns, Reactors, Electro polished Reactors, Shell &Tube Heat Exchangers, Trays, Tower Internals and other Custom-built Fabrication.

Construction and Real Estate (ISO 9001/14001) Ready Mix Concrete, Construction Projects, Property Development, Horticulture and Enviro tech Services.

Electrical and Electronics (ISO 9001/14001) Electrical Power Distribution System, Compressed Air Control System, Electronic Technology Solution Energy Conservation, Electrical Contracts.

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Location:GODEREJ & Boyce Mfg. Co. Ltd Registered Office, Head Office and Mumbai branch Pirojsha nagar, Vikhroli, Mumbai (400079), India

EAST Kolkata, Bhubaneswar, Guwahati, Ranchi, Patna.

WEST Mumbai, Ahmadabad, Bhopal, Dombivli, Indore, Jabalpur, Pune, Raipur, Thane.

NORTH New Delhi, Chandigarh, Faridabad, Ghaziabad, Gurgoan, Jaipur, Jalandhar, Jammu, Kanpur, Lucknow, Noida.

SOUTH Chennai, Bangalore, Coimbatore, Hyderabad, Kochi, Secunderabad, Trivandrum, Visakhapatnam.

26

PROJECT PROFILE

1) THEORATICAL BACK GROUND

Consumers have more power than ever before. They can useintelligent agents to locate the best prices for products or services, bid on various marketing offerings, bypass distribution outlets and middleman, and shop for goods around the globe and around the clock from the convenience of their homes. Consumers have access to more information than ever before. They can easily find reviews for products they are considering buying that have been posted by previous buyers. The term consumer behaviour is define as the behaviour that consumer display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their need. The object of the project is BRAND AWARNESS OF VENDING SOLUTION Brand awareness is a marketing concept that refers to a consumer knowing of a brand's existence; at aggregate (brand) level it refers to the proportion of consumers who know of the brand. Brand awareness is the primary goal of advertising in the early months or years of a product's introduction. Brand awareness can be measured by showing a consumer the brand and asking whether or not they knew of it beforehand. However, in common market research practice a variety of recognition and recall measures of brand awareness are employed all of which test the brand name's association to a product category cue, this came about because most market research in the 20th Century was conducted by post or telephone, actually showing the brand to consumers usually required more expensive face-to-face interviews (until web-based interviews became possible). This has led many text books to conceptualize brand awareness simply as its measures, that is, knowledge aware that Godrej & Boyce Mfg. Co. Ltd. deal international brands of conferencing and display solution.

Consumer Research

Consumer research describes the process and tools used to studyconsumer behaviour. There are two theoretical perspectives that guide the development of consumer research methodology: 1) Positivist Approach 2) Interpretive Approach Positivists tend to be objective and empirical, to seek causes for behavior, and to conduct research studies that can be generalized to larger populations. Consumer research designed to provide data to be used for strategic managerial decision falls in to this category. The research done by interpretivists, on the other hand, tends to be qualitative and based on small samples. Although they tend to view each consumption situation as unique and non27

predictable, interpretivists seek to find common patterns of operative values, meanings and behaviour across consumption situation.

Quantitative Research

Quantitative research is descriptive in nature and is used b y researchers to understand the effect of various promotional inputs on the consumer, thus enabling marketers to predict consumer behaviour. This research approach is known as positivism, and consumer researche r s primarily concerned with the predicting consumer behaviour are known as positivists. The research methods used in positivist research are borrowed p r i m a r i l y f r o m t h e n a t u r a l s c i e n c e a n d c o n s i s t o f e x p e r i m e n t s , s u r v e y techniques, and observation. The findings are descriptive, empirical and if collected randomly can be generalized to large population. Because the data collected are quantitative, they lend themselves to sophisticated static a nalysis.

2. Conceptual Framework

Vending Machine
Godrej has launched their wide range of Hot Beverages DigitalVending M a c h i n e s i n N E E M R A N A C i t y . S o , F i r s t l y I w a s a s k e d t o d o marketing survey on the available products of the competitors to identify the need of customers in the market. The Godrej has following models in their Vending Machines product line:-

Vending Machine
2CVM Minifresh 3300 Minifresh 4400

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I have done survey for the need/demand in the market for these products equally. I asked to do the market survey to know the actual need of the Digital Hot Beverages Vending Machines and audio visual solution indifferent types of categories divided in Hotels, Govt., Construction, and Financiers & Misc. The sample size was taken of 80 respondents. My major focus was on the factors that were influencing the need in t h e m a r k e t for the Digital Hot Beverages Vending Machines and audiovisual solution. M y s a m p l e p l a n w a s t o c a p t u r e t h e i n f o r m a t i o n o f t h e different categorized segments of industries. I have got good responses majority was positive. M y c h o s e n a r e a s f o r m y p r o j e c t w e r e w h o l e J a i p u r city and nearby that where these types of segments like Hotels, Construction Sites, Financiers, Banks, Govt. & Private Firms industries were located.

3) LITERATURE REVIEW
The project report on Brand Awareness of Godrejs Hot Beverage Vending Machine and audio visual solution in Neemrana and n e a r b y Neemrana city. I through undertook the project by the help of Mr. Vishal Sharma, Area Sales Manager Prima Division in Godrej & Boyce Mfg. Co. Ltd., Jaipur. SCOPE OF THE STUDY 1. The study will help the company to know the level of awareness of Godrejs Hot Beverages Vending Machine and marketing of audiovisual solution in Neemrana and nearby areas of Neemrana city. 2. Study will help the company to know the customer profile.3.The company can find out where their competitors stand.

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Product Profile
Vending Machine Know for providing world class products. Godrej Prima Vend is no exception. Its compact size and eye catching colours compliments the aesthetic appeal of any office. Available in 2, 3 & 4 Canisters, Prima Vend offers fine hot beverages like Coffee, Tea, Hot Chocolate, Soup and as many as 16 flavours at the touch of a button. Leading edge technologies, stringent quality control and excellent After -SalesService are the key ingredients that have made Godrej a trusted name. PrimaVend Vending Machine is an epitome of the same quality andassurance. New Coffee Vendin g Machines that we avail comes with 5 options to p r o v i d e m o r e f l e x i b i l i t y t o t h e u s e r . H i g h q u a l i t y o f r a w m a t e r i a l s a n d leading edge Technologies ensures that our new Coffee Vending Machines are up to the mark and highly efficient. Features:

Digital microprocessor controlled. Scale resistant food grade polymer boiler to eliminate corrosion. Open able polymer boiler to facilitate easy cleaning. Easy to clean unique mixing system design for excellent creama and taste. Unique canister design for consistent dosages. Beverage circuit parts made of food grade material Capable of handling voltage fluctuation. Highly durable and reliable. Low power consumption. Widely used in offices, canteens and cafeteria. Electrically safe low voltage drivers. Corrosion resistant galvanised powder coated metal body. Aesthetically appealing and small footprint design.

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Godrej 2 CVM (Canister Vending Machine)

SPECIFICATIONS 2 CVM DIMENSIONS (HXDXW) 642230420 mm WEIGHT 16 kg BOILER CAPACITY 1.75 liter CONTAINERS CAPACITY 1.7 liter NO OF PRODUCT CONTAINERS 2 NO OF MIXERS 2 HEATING RATING 2 KW COUNTER Temporary & Permanent Counter in software. POWER SUPPLY 230V/50Hz/15A OPERATING VOLTAGE RANGE 110V to 300V POWER CONSUMPTION 2.1 KW max 1 unit / day max INITIAL START UP TIME 7 min CUP VOLUME 90 ml DISPENSING RATE @ 230V AND Ambient 24 5 cups / min degree c. WATER CONNECTION On-line / Bubble Top BEVERAGE VARIENT Tea/ Coffee Full & Half cup Settable HOT WATER No INDICATOR Single Line display yellow-green. INTERFACE Keypad, direct select PRODUCT & TEMPERATURE SETTING External Programming module with password protection. 31

Silent features: Smallest footprint of the machine in the industry. Designed to withstand wide range of voltage fluctuation. Low downtime of machines. Use of flow control (adjustable) valves for enhanced consistency. Use of regulated and low voltage to drive motors and valves for enhance consistency and safety.

Unique open able hot water tank to enab le cleaning and prevention of scaling and microbial growth. Food grade material used in the food circuit of the machine to meet global standards. Designed to prompt periodic rinsing to prevent microbial growth. Designed to enable quick and thorough cleaning.

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Minifresh 3300 (3 Canister Vending Machine)

SPECIFICATIONS Minifresh 3300 DIMENSIONS (HXDXW) 630250475 mm WEIGHT 17.5 kg BOILER CAPACITY 1.75 liter CONTAINERS CAPACITY 1.7 liter NO OF PRODUCT CONTAINERS 3 NO OF MIXERS 3 HEATING RATING 2 KW COUNTER Temporary & Permanent Counter in software. POWER SUPPLY 230V/50Hz/15A OPERATING VOLTAGE RANGE 100V to 300V POWER CONSUMPTION 2.1 KW max 1 unit / day max INITIAL START UP TIME 7 min CUP VOLUME 90 ml DISPENSING RATE @ 230V AND Ambient 24 5 cups / min degree c. WATER CONNECTION On-line / Bubble Top/ Pump BEVERAGE VARIENT 6 options Settable HOT WATER No INDICATOR Double Line display yellow-green. INTERFACE Keypad, direct select PRODUCT & TEMPERATURE SETTING On board with password protection.

Features: Compact Foot Prints. High Speed Whipping for Creamier Coffee. Inbuilt Thermostat for uniform Temperature. 33

High Degree of Consistency in every Cup. Digital Micro Processor based control. Inbuilt Voltage Regulator for voltage fluctuation. Built in Digital Counter. Full Cup and Half Cup settings. One Year Warranty. Nationwide Service Network (Supported by Godrej).

Technical Specifications:

Three Canisters (Food Grade Plastic). Separate Hot Water option. 1.75 litre Canister Capacity. 40 Kgs approx. 230 Volts 50 Hz. Dispensing Rate of 4 cups per minute.

Salient Features: Smallest footprint of the machine in the industry. Designed to withstand wide range of voltage fluctuation. Low downtime of machines. Use of flow control (adjustable) valves for enhanced consistency. Use of regulated and low voltage to drive motors and valves f o r enhance consistency and safety. Unique open able hot water tank to enable cleaning and prevention of scaling and microbial growth. Food grade material used in the food circuit of the machine meets global standards. Designed to prompt periodic rinsing to prevent microbial growth. 34

Minifresh 4400 (4 Canister Vending Machine)

SPECIFICATIONS Minifresh 4400 DIMENSIONS (HXDXW) 632300473 mm WEIGHT 19.4 kg BOILER CAPACITY 1.75 liter CONTAINERS CAPACITY 1.7 liter NO OF PRODUCT CONTAINERS 4 NO OF MIXERS 4 HEATING RATING 2 KW COUNTER Temporary & Permanent Counter in software. POWER SUPPLY 230V/50Hz/15A OPERATING VOLTAGE RANGE 100V to 300V POWER CONSUMPTION 2.1 KW max 1 unit / day max INITIAL START UP TIME 7 min CUP VOLUME 90 ml DISPENSING RATE @ 230V AND Ambient 24 5 cups / min degree c. WATER CONNECTION On-line / Bubble Top/ Pump BEVERAGE VARIENT 8 options Settable HOT WATER Yes INDICATOR Double Line display yellow-green. INTERFACE Keypad, direct select/Scroll PRODUCT & TEMPERATURE SETTING On board with password protection.

Features:

Smallest footprint of the machine in the industry. Designed to withstand wide range of voltage fluctuation. Low downtime of machines.

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Use of flow control (adjustable) valves for enhanced consistency. Use of regulated and low voltage to drive motors and valves f o r enhance consistency and safety. Unique open able hot water tank to enable cleaning and prevention of scaling and microbial growth. Food grade material used in the food circuit of the machine to meet global standards. Designed to prompt periodic rinsing to prevent microbial growth. Designed to enable quick and thorough cleaning.

Godrej Vending offers wide variety of beverages dispensed at the touch of the button. Whether for a quick pick-me-up or a soothing cup of relaxation we have something for everyone. The invigorating aroma and great taste of the beverages keeps you happy and energetic.

UPCOMING VENDING MACHINE IN NEAR FUTURE

1. 2. 3. 4.

Water vending machine. Caramba 5 canisters hot beverage vending machine. Caramba CW 5 canister hot beverage with cold water vending machine. Caramba H&C 5 canister hot & cold beverage.

Rates of Vending Machine Vending Machine 2CVM Minifresh 3300 Minifresh 4400 Market Price 17000 23000 26000

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Premixes

TEA

1. Ginger Tea Premix

2. Cardamom Tea Premix

3. Lemon Tea Premix

4. Plain Tea Premix

5. Masala Tea Premix

6. Delite Masala Tea

7. Tea Bags

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Coffee Premixes

1. Coffee Classic Premix

2. Instant Coffee

3. Coffee Delite Premix

Whitener and Creamer

1. Normal Sugar Whitener Premix

2. Low Sugar Whitener Premix

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3. Normal Sugar Creamer Premix

Tomato Soup Premix

Drinking Chocolate Premix

Other Premixes
Kesar Badam Milk Premix Hot & Sour Soup Premix Spring Veg. Soup

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Rates of Premixes

PREMIXES
GODREJ- COFFEE PREMIXES 1. Godrej- Coffee Classic Premix 2. Godrej- Instant Coffee (70:30) 250 Gms 3. Godrej- Coffee Delite Premix GODREJ- TEA PREMIXES 1. Godrej- Cardamom Tea Premix 2. Godrej- Ginger Tea Premix 3. Godrej- Lemon Tea Premix 4. Godrej- Plain Tea Premix 5. Godrej- Masala Tea Premix 6. Godrej- Delite Masala Tea Premix 7. Godrej- Tea Bags (100 Bags Pack) GODREJ- WHITENER AND CREAMER 1. Godrej- Normal Sugar Whitener Premix 2. Godrej- Low Sugar Whitener Premix 3. Godrej- Normal Sugar Creamer Premix OTHER PREMIXES 1.Godrej- Tomato Soup Premix (500 gms Pkt) 2. Godrej- Drinking Chocolate Premix 3. Godrej- Kesar Badam Milk Premix (500 gms Pkt) 4. Godrej- Hot & Sour Soup- Packet with 50 Sachets 5. Godrej- Spring Veg. Soup Premix Rs. 260 Rs. 500 Rs. 230 Rs. 290 Rs. 315 Rs. 230 Rs. 280 Rs. 320 Rs. 305 Rs. 100 Rs. 180 Rs. 315 Rs. 225 Rs. 260 Rs. 600 Rs. 225 Rs. 300 Rs. 290

MARKET PRICE

UPCOMING PREMIXES IN FUTURE Mushroom Soup Premix Delite Cardamom Premix

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Competitors
Local Competitors 1. Nestle (Nescafe/ nestle Tea) 2. HUL (Lipton, Bru, Brooke Bond, Taj Mahal) 3. Tata caf 4. Cafe coffee Day 5. Fresh &Honest 6. Amazon/ Atlantis 7. Fountain 8. Georgia 9. Americana 10. Local & regional players

International Competitors 1. N & W 2. Bianki 3. Lavatza

Current Market status of Vending Machine Godrej and their Competitors at 14/07/2012. 1. Nestle 2. Godrej 3. HUL 4. Fresh & Honest 5. CCD 6. Tata Caf 7. Other Unorganised Players

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RESEARCH METHODOLOGY

Define Research Problem

Review the Literature

Design Research

Sample Design

Collection of Data

Analysis of Data

Interpretation & Findings

Research Process

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Research Objective:
The aim of research is to study the consumer response on audio videoconferencing and projectors and brand awareness of Godrejs vending machine. The study will follow highlight the objective1. 2. 3. 4. 5. 6. 7. Analysis of customer response toward Godrej. Competitive analysis. Brand awareness. Consumer demand. Dealer selection. Find out the various segments in Jaipur. Feedback of consumer related to other product using.

Research Design
A research design is a type of blueprint prepared depending on various types of blueprints available for the collection, measurement and analysis of data. A research design calls for developing the most efficient plan of gathering the needed information. The design of a research is based on the purpose of the study. During our descriptive study of CONSUMER RESPONSE on Godrej product. We have collected data through both primary and secondary sources primary data has gathered by visiting in various segment. For survey of customer a structured questionnaire being administered to the respondents.

Research Instruments
Research Instrument calls by the name of tool of collecting the data. As the above said the research has chosen questionnaire as research instrument, which gives most satisfactory results. Universe: 80 respondents of Jaipur.

Sample Plan
In sample plan the researcher has to decide about the sample unit, sample size, sampling procedure and contact method.

Sample unit

43

This part of the sample plan involve the decision about the respondents whether Financial institutions, Hotels, Manufacturing units &Industrial sectors, Construction houses or a combination of all of them. The researcher has chosen combination of these as his sample unit.

Sample size
It involves researchers sample size decision about how many units to be surveyed. The sample size includes 80 respondents which is combination of different types of respondents.

Contact method
The last issue to be decided in sampling plan is to determine the Contact method i.e. how the selected unit be approached. Various methods available are mail survey, telephonic survey and personal interviews. The researcher has used personal interviews and telephonic survey as methods to get the information and questionnaire filled.

Field Work
At the end after finishing up the problem definition and research design, researcher conducted the actual data collection procedure. This is called fieldwork. The researcher has encountered with an average number of problems during his fieldwork, respondents refuse to cooperate sometimes, unable to give proper time, not interested to meet & the bargaining nature of the businessmen etc.

Tools and Source of Data Collection

Observation design relates to the conditions under which the observations are to be made. Observational design in respect to descriptive research study, means structured or well thought out instruments for collection of data. Data Collection is integral part of the marketing research. There are several ways of collecting the appropriate data, which differ considerably in context of money costs, time and other resources at the disposal of the researcher. Data can be obtained from two important sources: 1. Secondary data. 2. Primary data.

Secondary Data: Secondary data are those, which have already been collected by someone else,
so researcher collected information from following sources like: 1. Google.com 2. Godrej Prima, Jaipur

Primary Data
The primary data are those, which are collected afresh and for the first time, and thus happen to be in character. Primary data can be collected by various methods i.e. by observation, selfadministered questionnaire.

44

To collect primary data, researcher employed schedules for this survey work.Researcher visited personally to sample units selected by me using stratified sampling methods.

Collection of Data through Questionnaire

This method of data collection is very much like the collection of data through questionnaire, with little difference which lies in the fact that (Performa containing a set of questions are being filled in by the enumerators who are specially appointed for the purpose. These enumerators along with schedules, or to respondents, put to them the questions from the Performa in order questions are listed and record the replies in the space meant for the same in the Performa.

Sample Size: - My sampling size around 80 in different segment in Jaipur.

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Questionnaire:

1. % of consumers have Vending Machine.

OPTIONS Have Dont have Total No. of Respondents In numbers 34 46 80

In % 42.5 % 57.5 % 100 %

In Numbers

Have Don't have

This is our most important question as all other questions are divided on the response of this one. According to above chart, we find that out of 80respondents, only 42.5% (34) have vending machines while others 57.5%(46) do not have vending machines. If have,

1. Vending Machine which are used by consumer.

Options Nescafe Lipton Godrej Bru Local (Other) No. of Respondents In Number 15 7 3 1 8 In % 44.11% 20.58% 8.82% 2.94% 23.5%

46

In Number
8 7 3 15 Nescafe Lipton Godrej Bru Local (Other)

This chart shows that out of 34 respondents which have vending machines, 44.11% (15) are using Nestls Nescafe vending machines, while20.58% (7) are using HULs Lipton, 8.82% (3) is using Godrejs, and 2.94%(1)is using Brus while others 23.5% (8) are using vending machines of local brands.

2. Premixes are used by consumers.

Options Nescafe Lipton Godrej Bru Total No. of Respondents In Number 24 7 1 2 34 In % 70.58% 20.58% 2.94%% 5.88% 100%

In Number
1 7 24 2 Nescafe Lipton Godrej Bru

According to above chart, out of 34 most of the respondents, 70.58%(24) are using Nestls premix, 20.58% (7) are using HULs, while 5.88%(2) is using Brus premix,2.94% (1) is using godrej premix presently at their workplace.

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3. Consumers aware about Vending Machine.

Options No Yes Total No. of Respondents In Numbers 11 23 34 In % 32.35% 67.64% 100.0%

In Numbers
11 No 23 Yes

Since Godrejs Digital Vending Machine is in growth stage in Jaipur market, therefore out of 34 respondents, only 32.35%, i.e., 11 are not aware of the product, while mostly 67.64%, i.e., 23, are aware about the Godrejs Digital Vending Machine.

4. Consumers are satisfied with the services and hygiene provided by the existing vendor.
Options Average Satisfied Dissatisfied Total No. of Respondents In Number 11 19 4 34 In % 32.35% 55.88% 11.76% 100.0%

48

11

11 19 4 Satisfied Dissatisfied Average

Out of 34 respondents which have vending machines, 55.88% (19) are fully satisfied by the services and hygiene provided by the existing vendors to them, 32.35% (11) have average satisfaction while 11.76% (4) are not satisfied.

5. How is the taste of beverage(s) provided by the existing vending machine?

Options Good Satisfactory Poor Total No. of Respondents In Numbers 12 19 3 34 In % 35.29% 55.88% 8.82% 100%

12

Satisfactory Poor 19 3 Good

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It has been seen that out of 34 respondents which have vending machines, 55.88% (19) have the average satisfaction in the taste of beverage(s) provided by the existing vendors (satisfactory), while only35.19% (12) says that the taste is good, (good). But we also got some respondents 8.82% (3) which does not like the taste of beverages provided by the existing vending machine, (poor).

6. Mode of taken vending machine by consumer.

Options Permanent facility Rental Total Number of Respondents In No. 19 16 34 In % 55.88% 47.05% 100.0%

16 19 16

Purchased Rental

Out of 34 respondents, 55.88% (19) have their own vending machine at their workplace, while 47.05% (16) are using vending machine on rental basis.

7. For what purpose do you use your vending machine?

A) Office Purpose B) Personal Purpose C) Other

Office Personal Other Total

23 2 9 34

67.64% 5.88% 26.27% 100%

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Series 1
9 23 2 Office Personal Other

If DO NOT HAVE,

1. No. of Consumer who fulfil there requirement by various mode.

Options Owned Pantry Facility Outside Vendor Total No. of Respondents In No. 27 19 46 In % 58.69% 41.30% 100.0%

19 27

Owned Pantry Facility Outside Vendor

Out of 93 respondents which do not have vending machine at their workplace, 58.69% (27) have their own pantry facility for the fulfilment of hot beverage requirements while 41.30% (19) take the services from outside vendors.

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2. Number of consumer prefers an in-house facility where they can get beverages ready to serve.
Options Yes No Total No. of Respondents In No. 24 22 46 In % 52.17% 47.82% 100.0%

Column2
22 24 Yes No

According to this chart, out of 46 respondents, 52.17% (24) prefer in-house facility where they can get beverages ready to serve, while 47.82% (22) do not show their interest towards an in-house facility.

3. Which vending machine you prefer at your workplace?

Options Godrej Nescafe Lipton Not Interested Total No. of Respondents In No. 18 13 6 9 46 In % 39.13% 28.26% 13.04% 19.56% 100.0%

20 15 10 5 0 Godrej Nescafe Lipton Not Interested

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Here we can see that out of 46 respondents which do not have vending machine, 39.13% (18) shows interest in taking services of Godrejs Vending machine at their workplace, 28.26% (13) shows interest in Nescafes machine, 13.04% (6) prefer HULs Lipton vending machines, while 19.56%(9) are not interested in having vending machine.

4. % of consumer satisfied with current service provider.

Options Delighted Satisfied Dissatisfied Total No. of Respondents In No. 10 31 5 46 In % 21.73% 67.39% 10.46% 100.0%

40 30 20 10 0 Delighted 10

31

5 Satisfied Dissatisfied

As the chart shows, 12.90% (12) respondents are not satisfied by the current vendors services, 65.59% (61) are satisfied, while 21.50% (20) are delighted with the services.

5. % of consumer satisfied with the hygiene level of the beverages currently used by them.
Options No. of Respondents In No. 10 21 15 46 53 In % 21.73% 67.39% 10.46% 100.0%

Satisfied Dissatisfied Total

30 20 10 0 Delighted Satisfied Dissatisfied 21 10 15

On the basis of this chart we can say that only 21.73% (10) are delighted with the hygiene level of the beverages consumed by them, 45.65% (21) are satisfied while 32.60% (15) are dissatisfied.

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Findings
Large number of government & private organization uses Vending Machine. Customer think that brand name of the company can influence their purchase decision. Some of the respondents in the survey were found reluctant about giving details to us. We found Lipton, Nestle (Nescafe) and local brands as main competitors. Most of the users are ready to switch their machines due to unsatisfactory services of current vendors. Price and service provided are major attributes that affect customers purchase decision. It has been seen that most competitors are making their vending machines available at rental basis. Most of the respondents are not aware about the Godrejs vending machine. Most respondents want to get product demonstration. We found that Godrej brand name has very good image in consumers and customers mind and they consider it as reliable brand.

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Suggestion
o The Company should advertise its VENDING MACHINE SOLUTION as a result customer would aware about our solution. Today Price based competition is skyrocketing so if it is possible That Company cut down its vending machine and premixes.

During the survey I got the demand of 2CVM so I would like to suggest to the company provide these type of vending machine. The sales & marketing officer of the company should regular visit to these places so they can easily get the requirement of the customer regarding vending machine.

o o

Company should promote its vending machine through canopy and road show. Company should do mall activities once in a week because it is necessary to promote the high involvement vending product.

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Recommendation

1. PRODUCT Godrej should provide different outlet for different product.

2. PRICE Pricing structure plays an important role brand decisions. Thus the price should be competitive or slightly lower than other brand. Due to entry of domestic player in Indian market the prices are affected. Now a day some other brands are available even at lower prices than our brands due to which consumers are shifting to usage of those lower price brands.

3. PLACE Selection of segment always affected. It show brand equity. In Jaipur godrej have major segment is government, railways canteen, coaching etc. Distribution network of vending should be proper otherwise sometimes due to the unavailability promotion is affected.

4. PROMOTION There should be more efforts and development to improve the quality of promotional programs. Provide some offer to the customer. Campaigning can improve the awareness. Attractive poster of product should be placed at a number of places.

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Limitations

Every research has its own limitation. It is not possible that are search is accomplished without having bounding and limitation. There are always some short comings which come into the way of accomplishment of a particular research study. It is almost impossible for research to get away from it. Following are the few limitation of the particulars research study:

In the particular research the study duration was limited to time of a few weeks, so having a limited time span of work on that project. Some time the costumer does not reveal the correct information so biases come. The life of the people in metropolitan cities is running so fast. They dont have much time to give reply. The administrator or vending and AV solution in charge of target places are not easily prepared to tell about the vending and AV solution information which they using. This fieldwork is confined to a single city Jaipur only therefore study does not reveal the exact market condition. Mostly people are not much aware about the advanced Vending machine. Human error is unavoidable.

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Conclusion

At the time of survey it was found that some of the Hospitals, industry, Banks, places owners using these vending products and some are not. All the hospitals, industries, Bank places owners who are using any type of vending product, they all are really appreciate the GODREJ vending product and implemented in their places. I felt so wonderful to see the brand loyalty of the customer towards the product of GODREJ. The project has been successfully completed and it is helped us to understand the mindset of the respondents and the ways that an organization should follow to always retain their customers. This project can help the organization to get clear insight about the customer taste and preferences. This helps the organization to exist successfully in the business environment.

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Questionnaire for those who do not have Vending Machine

1) Which hot beverage(s) you are using at your workplace? I. Tea II. Coffee III. Soup

2) How do you fulfill your Tea/ Coffee/ Soup requirements? I. Own pantry facility II. Outsider Vendors III. Others

(Please Specify) 3) What is the staff strength of your organization? I. Below 15 II.15-30 III.31-50 IV. Above 50

4) How much is the daily consumption of beverage(s) in cups? Tea Coffee Soup Total

5) What are the monthly costs incurred on hot beverage(s)? Tea Coffee Soup Total

6) Would you prefer an in-house facility where you can get beverages ready to serve? I. Yes II. No

7) Which Vending Machine you prefer at your work place? I. Godrej II. Georgia IV. Others (Please Specify). 8) Which flavour would you prefer? Tea Coffee Soup Whitener Cardamom Instant Coffee Tomato Normal Sugar Ginger Classic Coffee Mix Veg. Low Sugar Lemon Delite Coffee Sweet Corn Normal 60 Masala Black Coffee Other Plain Caf Moka Tea Bags III. Americana

Whitener Other Drinking Chocolate

Whitener Keser Badam Milk

Sugar Creamer

9) Are you satisfied with the current services provided by the vendor/Pantry? I. Delighted II. Satisfied III. Dissatisfied

10) Are you satisfied with the hygiene level of the beverages consumed by you? I. Delighted II. Satisfied III. Dissatisfied

11) Are you aware of the benefits of the Godrej Vending Machine? Parameters Hygine Service Cost Yes No

12) Do you want Godrej to send proposal for:I. Outright purchase of Vending Machine with Premix. II. Rental Offer of Vending Machine with Premix.

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Questionnaire for those who have Vending Machine

1) Which Companys Vending Machine you are using & which model? I. Godrej II. Georgia III. Americana IV. Others

(Please Specify)

2) Which Companys Premix you are using presently at your workplace? I. Nestle II.HUL III. Godrej IV. Others

(Please Specify).. 3) Which flavours are you using?

Tea Coffee Soup Whitener

Cardamom Instant Coffee Tomato Normal Sugar Whitener Drinking Chocolate

Ginger Classic Coffee Mix Veg. Low Sugar Whitener Keser Badam Milk

Lemon Delite Coffee Sweet Corn Normal Sugar Creamer

Masala Black Coffee Other

Plain Caf Moka

Tea Bags

Other

4) How much is the daily consumption in cups? Tea Coffee Soup Total

5) Are you aware of the Godrej Digital Vending Machines? I. Yes II. No

6) Are you satisfied with the services and hygiene provided by the existing vendor? I. Satisfied II. Average III. Dissatisfied

7) How is the taste of beverage(s) provided by the existing Vending Machine? I. Good II. Satisfactory III. Poor 62

8) Through what mode have you taken the vending machine? I. Purchased (Cost & Date of Purchase) II. On Rental Basis (What is the Rental Offer) 9) What is the cost of premixes?

Name of Premix

Cost Per KG

10) Are you aware of the benefits of the Godrej Vending Machine?

Parameters Hygine Service Cost

Yes

No

11) Do you want Godrej to send proposal forI. Outright Purchase of Vending Machine with Premixes. II. Rental Offer of Vending Machine with Premixes. III. Proposal for Premixes.

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Bibliography

BOOKS:Philip Kotler & Keller C.R. Kothari Sangeeta Agarwal

WEBSITES: www.godrej.com www.google.com www.answers.com

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