NYCruise Economic Impact Study 2012

Economic Impact
Key Results Total economic impact of New York Citys cruise industry in 2012 was $196.3 million Passengers and crew spent an estimated $121.5 million while ashore in 2012 Embarking Passengers: $99.5 million Transit Passengers: $3.2 million Crew: $18.8 million Overall, average spending per passenger & crew was $207 Highest among all continental US ports (2nd only to Honolulu) Passengers with an overnight stay spent an average of $462 during their two-night stay, an increase of 5% over 2011 $205 for lodging $91 for food & beverage

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Cruise Passengers
Total passenger arrivals increased by 32% from 2009-2012

Number of Embarking and Transit Cruise Passengers 700,000 600,000 500,000 400,000 300,000 200,000 100,000 0 2009
2011 NYCruise Economic Impact Study

582,979 445,718

632,923

587,727

2010

2011

2012
NYCruise 2012 Economic Impact Study

Ship Calls
Total ship calls increased by 39% from 2009 to 2012

Combined Ship Calls at Manhattan and Brooklyn Cruise Terminals 300 250 200 150 100 50 0 2009
2011 NYCruise Economic Impact Study

267 241 181

251

2010

2011

2012
NYCruise 2012 Economic Impact Study

Passenger Spending
Total spending by passengers and crew increased by 30% from 2009 to 2012 to $121.5 million Passengers and Crew Spending 160 140 120 100 80 60 40 20 0 2009
2011 NYCruise Economic Impact Study

144.6

149.8 121.5

93.8

2010

2011

2012
NYCruise 2012 Economic Impact Study

Estimated Passenger Spending

Spending by embarking passengers was overwhelmingly dominated by those with pre- and post-cruise overnight stays. Pre- and Post- cruise stays: $93.1 million No overnight stay: $6.4 million
Category F&B at Restaurants & Bar Taxis/Ground Transport Watches & Jewelry Clothing Entertainment/Night Clubs/Casinos Parking Other Purchases Accommodations Tours TOTALS Overnight stay $18,232,758 $6,081,778 $2,172,444 $8,264,264 $5,560,612 $967,117 $3,425,804 $41,216,102 $4,911,210 $93,142,578 No overnight stay $1,529,329 $636,129 $288,363 $709,950 $542,123 $24,799 $1,339,159 $1,348,963 $6,418,817 Total $19,762,087 $6,717,907 $2,461,807 $8,974,214 $6,102,735 $991,916 $4,764,963 $41,216,102 $6,260,173 $99,561,395

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Estimated Passenger Spending

Transit passengers were estimated to have spent an average of $167 per passenger and a total of $3.2 million 97% of transit passengers were estimated to have disembarked and visited NYC
Category F&B at Restaurants & Bar Taxis/Ground Transport Watches & Jewelry Clothing Entertainment/Night Clubs/Casinos Museums Other Purchases Tours TOTALS Transit $298,276 $161,251 $219,484 $663,787 $38,674 $79,570 $338,506 $1,351,611 $3,151,160
NYCruise 2012 Economic Impact Study
2011 NYCruise Economic Impact Study

Crew Onshore Expenditures

Crew were estimated to spend an average of $199 per crew member and a total of $18.8 million An estimated 90,439 crew visited NYC throughout 2012
Category F&B at Restaurants & Bar Taxis/Ground Transport Watches & Jewelry Clothing Entertainment/Night Clubs/Casinos Other Purchases Tours TOTALS Crew $2,514,566 $947,710 $640,986 $4,899,985 $335,212 $8,538,899 $929,713 $18,807,061

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Embarking Passenger Demographics

Passengers from outside NYC and the tri-state area continue to represent the majority of passengers 43% of NYC embarking cruise passengers reside in Tri-State Area

Residence of NYC Cruise Passengers

Non-US Resident 8% New York City 16%

Other NY, NJ & CT 27%

Other States 49%

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Length & Frequency of Passenger Visits

Only 13% reported this was their first visit to NYC 53% reported this was their eighth or more visit 35% of cruise parties did pre- and/or post- stays in NYC
Number of Previous Visits to NYC
Eighth or Higher Visit 53% First Visit 13% Second or Third Visit 15% Sixth or Seventh Visit 7% Fourth or Fifth Visit 12% Three Days 16% Two Days 31% One Day 41%

Length of Overnight Stay Prior to or After Cruise

Four Days 6% Five Days 6%

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Reasons for Cruising from NYC

Most Popular Reasons: 1. Close to Home 2. Destination Offered 3. Specific Cruise Ships
Cruise Ship or Line 14%

Other 7% Destination Offered from NYC 22%

3Directed by Travel Agent 3%

Close to Residence 46%

Wanted to Visit NYC 8%

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Passenger Satisfaction
Overall, 93% of embarking passengers were satisfied with their overall visit to New York City

Attribute Overall Visit Variety of Things to See and Do Overall Shopping Experience Guided Tour Terminal Facilities

Satisfied 93% 93% 92% 100% 98%

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Survey Overview

Survey period: August through October, 2012 Number of surveys returned Passengers: 2,325 Crew: 514 Cruise ships surveyed: Caribbean Princess Carnival Glory Carnival Miracle Veendam Norwegian Gem Norwegian Jewel Crystal Symphony Queen Mary 2 Disney Magic AidaLuna Arcadia Business Research & Economic Advisors (BREA) conducted the study

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study

Contact Information
Visit: www.nycruise.com Email or Call: Ian Fried at ifried@nycedc.com or 212.312.3523

NYCruise 2012 Economic Impact Study

2011 NYCruise Economic Impact Study