Business Intelligence and Knowledge Management OR Business Analytics

Course Description
Most organizations are data rich but information poor. Current Enterprise Information systems products have created huge database on all current and past transactions relating to Suppliers, Customers, Products, Machines and so on. In addition Emerging technologies such as sensors, blogs, social networks, and website usage tracking have created large amounts of data with the potential to reveal insights about customer, supplier and competitor preferences and behaviours. Companies have to leverage the power of such database to draw intelligence wihich will guide managers to work out focused strategies and plans in their domain.Analytica techniques such s OLAP and Datamining can answer questions such as the ones given below: How can mobile companies use their customer data to predict customer churn or to personalize SMS messages for improving customer service? How can financial institutions use past loan data to predict the chance of defaulting for new loan applicants? How can Bollywood use data on movies to predict the next box-office hit? How can charities use data from a campaign in one location to target the right donors in another location? And how can politicians use data on supporters to segment and best target each audience?

In the course we work with real business problems and scales down versions of real data. We will learn the types of questions that data mining can answer and the appropriate data mining tools for answering different questions. The emphasis is on understanding the concepts behind a wide set of data mining techniques and their relation to specific business analytics situations, rather than on mastering the theoretical underpinnings of the techniques.

Course Objective
Upon successful completion of the course, you should possess valuable practical analytical skills that will equip you with a competitive edge in almost any contemporary workplace. In particular, the knowledge acquired in this course will benefit those who plan careers in analytics, targeted marketing, predictive modeling and strategic consulting. More formally, the course will provide participants with the following skills and knowledge:

Be aware of the business analytics potential in todays data rich environment

Gain a practical understanding of the key data mining methods of classification, prediction, data reduction and exploration Know how to decide when to use which technique Understand how to implement major techniques using software Become a smart and critical consumer of data mining techniques Gain the intellectual capital required to provide business analytics services

Contests
1.0 Business Intelligence Overview: -Importance Of Business Intelligence in the present context; -Difference between Information systems and Intelligence systems, - Survey of Tools and techniques available . 2.0 Datawarehousing OLAP - Applications of OLAP for getting BI 3.0 Introduction to Data Mining - Classification of Data Mining Problems; - Supervised and Unsupervised methods, Predictive and Classification models. - Use of XLMINER software. 4.0Examples of Classification Problems; - Use of Classification Tree -Discriminant Analysis - Logistic Regression - Neural Networks, 5.0 Examples of Predictive methods, - Use of Regression TREE - Use of Linear Regression Analysis, - -Neural Networks. 6.0 Examples of Problems with Unsupervised Learning Methods -Association Analysis, _clusterering, 7.0 Data Reduction Techniques, - Principal componemts analysis. 8.0Introduction to Text Mining and Tools and their applications 9.0 Introduction to Web data mining and their applications - Web analytics tools, 10.0 Business Performance Management tools based on Balanced Scorecard Introction to to Contents of SAP BPM tools 11. Knowledge Management Concepts and Tools Evalation Components: Attendance and active class participation 10% Individual Vivovoce 10% Exam 30%

Project Work

50%

Text book: Data Mining For Business Intelligence By GALIT SHMUELI, Nitin. R. Patel,Peter C. Bruce Wiley India Publications.