More than half a century ago, a young 18 year boy Chunilal Kapashi left for Africa from Chuda

village, Gujarat in Western India, leaving behind his son Shantilal Kapashi. Shantilal Kapashi was barely 10 when he moved to Mumbai to earn a living and worked as a tea stall boy outside the Mumbai Stock Exchange. Proximity to the bulls in stocks and a natural entrepreneurial instinct drew him in to speculative trading which had its ups and downs. He would visit a garage to sort out problems with his car. That garage was located near Ruby Mills which was incurring huge losses. Shantilal Kapashi ultimately bought Ruby Mills and with some technical assistance started building wooden coaches paving the way for the firm that was nurtured and developed by his three sons Dhirajlal, Sevantilal, Indubhai. Pankaj Kapashi, the Managing Director of Ruby Bus Pvt. Ltd. is the third generation to run and expand the business.

PLANT AND BUISNESS LOCATION

ADRESS: Naroda GIDC Estate, Phase III, GIDC Naroda, Ahmedabad, Gujarat 382330. There are three production plants at Ahmedabad, each having its own individual production infrastructure and capabilities independent of each other in as much as that they have their own machinery and production facilities sufficient for their separate production. The Ahmedabad plants are situated at GIDC, Phase lll, in the Naroda Industrial Estate, in Ahmedabad, on an area of approximately 50,000 sq. metres, employing approximately 1800 workers and 70 staff members and producing 3000 bus bodies per annum.

ADVANTAGES OF LOCATION
Every facility, which are essential and important for development of the industry like power, electricity, fuel raw-material transportation, communication main power at cheaper rate.

Ruby Bus will provide quality buses at a competitive price, will ensure shortest delivery time in the industry and will maximize customers' satisfaction.

Ruby Bus will be a market leader in the passenger transport segment that it operates in namely Bus Body Manufacturing. Our strategy is to lead the segment in terms of volume and quality, meeting customers' needs.

Name of Company : Form of organization :

Ruby Bus Pvt Ltd. Manufacturing and Suppliers.

Registered office :

23, Sunil, Ground Floor, Bhagat Singh Road , Vile Parle (W). Mumbai 400 056

Contact No:

+91(22) 65245071, 2622765.

Year Established: Group Company:

1961 Ruby Bus Pvt Ltd

Managing Director :

Pankaj D. Kapashi.

In charge of industrial Visit:

RUPAL MAM & SAURIN SIR.

 MINI BUSES

MINI LUXARY BUSES MINI CITY BUSES

SCHOOL BUSES CITY BUSES LUXARY BUSES SPECIAL APPLICATION BUSES

MINI SCHOOL BUSES

AMBULANCE VAN DELIVERY VAN CASH VAN

The buses made by Ruby Bus are well known in all regions of India and in more than 30 countries of the world. They are characterized by remunerative price, simplicity and reliability. They are unpretentious in service. The buses are suitable for different types of roads, bad conditions of road, for severe cold and hot tropical climate as well. We are constantly innovating and improving the bus design and updating the technology used. We design the buses to give maximum benefits to the owners and customize the buses to meet their specific requirements. We also design and produce innovative commercial buses to meet vigorous shuttle service demands. Even today, our school buses take more students to school than all other manufacturers combined. Specifically designed special-application buses help fulfil the versatile requirements of the modern market trends is also our area of expertise.

The bare chassis is inducted into the workshop and the flooring, composed of rolled channels, is mounted on the vehicles by U bolts. The side structure and the roof structure consisting of carefully-engineered steel pressed sections of different thicknesses with strongly gusseted joints and preassembled on jigs and fixtures are mounted on to the vehicles forming sturdy steel "fortress" around the passengers. The strength of this construction ensures the greater life span of the vehicle. Each and every structural component is carefully phosphated using the ten tank process recommended by ICI and three coats of anti-rust paint are then applied to prevent corrosion. Once the structure is assembled together the entire structure is given another coat of anti-rust paint before the panelling work begins. The flooring is made either of aluminium, chequered plate or marine plywood covered with vinyl material. The side panels may be of either plastic coated aluminium sheets or plush upholstery fabric and the exterior roof is made of aluminium panel riveted on to the steel superstructure. Before the fitment of interior roof panels, the vehicle is water tested under a shower of water resembling artificially simulated weather condition, in order to check for leakages before the fitment of the roof panels.

The doors and other fitments are fitted on to the vehicles, then the vehicle proceeds for painting process. The painting process consists of one coat of each primer, 4 coats of primer surface and 3 coats of finished paints. All vehicles are spray painted in a pressurized paint booth and baked to a temperature of 70 degrees in oven. The windows and other retro-fits are fitted on to the vehicles. Before delivery the vehicle is again water tested to check for water leakage into the vehicle. Stringent quality control checks are carried out before the final dispatch of the vehicle, so that the vehicle leaves the workshop premises in the best condition. Ruby Bus offers a complete range of seats ranging from those required in a standard city bus to fully reclining seats in a choice of attractive colours. Seats are constructed in Ruby Bus's own factory to ensure total quality control. Road testing is carried out to ensure that the vibrations and noise within the vehicle are non- existent. The entire cycle for the production of one complete vehicle ranges from approximately 3 to 4 weeks for a standard bus to 6 to 8 weeks for luxury bus and 8 to 10 weeks for an aircondition bus. All our products are totally indigenously developed which makes our services more cost effective as we have a better insight into the prevailing conditions.

MINI BUSES
The external profile of the Mini Bus has some special elements, namely a large windscreen glass and a window glass area to provide better visibility for both the driver and the passengers. The inside finishing is of an extremely high quality and provides full comfort for long journeys as well as short road trips.

Available in the different versions like Executive, Tourism, Urban and School bus, the mini bus has come to revolutionize the concept of small buses. We continuously strive to incorporate the highest technology and offer maximum comfort, space and performance to passengers and the driver.

MINI LUXARY BUSES

The ideal choice for group transport in the city or intercity for all kinds: 9-25 seats depending on your chassis and market requirement Large easy access front door Over head luggage space Low sitting side step

 Choice of Tata, Leyland, Eicher, Swaraj Mazda etc platforms Push back/Fixed luxury seats Equipped on choice with an airconditioner/heating system VCR with TV monitor on demand Radio cassette systems with 4 speakers First aid kit and fire extinguisher

Line Drawing

CHASSIS DETAILS OF MINI LUXARY BUSES

MODEL SUITABLE-STANDARD RANGE TATA LP 1510/59 LPO 1510/55 ASHOK LEYLAND VIKING 193" VIKING 210" LEOPARD 220" PANTHER 220" VIKING 222" SEATING CAPACITY(RANGE) STD (34-54)+DRIVER (3x2 LAYOUT) HIGH BACK (29-49)+DRIVER (3x2 LAYOUT) EICHER 5840

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

MINI SCHOOL BUSES

We can provide your school with the very best in versatile, individually-styled transport that's safe, reliable and economical to run. Every Ruby Bus mini school bus conforms to the highest safety standards, many being exclusive to us and going beyond current legislation. The models featured here are just a small selection of the extensive range we offer, with minibuses also based on models from Tata, Leyland, Eicher, Swaraj Mazda and the like. This is one extra safety feature that : A) Is not, B) Costs you no more If you want peace of mind for your childs safety, then insist the minibus they travel in is manufactured by Ruby Bus

Line Drawing

CHASSIS DETAILS OF MINI SCHOOL BUSES

MODEL SUITABLE-STANDARD RANGE TATA LP 1510/59 LPO 1510/55 ASHOK LEYLAND VIKING 193" VIKING 210" LEOPARD 220" PANTHER 220" VIKING 222" SEATING CAPACITY(RANGE) STD (34-54)+DRIVER (3x2 LAYOUT) HIGH BACK (29-49)+DRIVER (3x2 LAYOUT) EICHER 5840

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

MINI CITY BUSES

A true symphony of advantages for the collective urban, tour or road transportation. Starting with the practical size, extremely compact, which facilitates the displacement and reduces the number of seats. Now, with the high value addition of a Ruby Bus product, ensuring your company easy maintenance, reliability, and an excellent cost/benefit ratio. To your customer it offers the greatest pleasure, from modern design to maximum comfort: after all, it is the top reason for all Ruby Bus technology. Your fleet will be incomplete without our standard Mini Bus . In different models, they can be built on top of any chassis and platforms, with forward, center, or rear engine. Highlights are the comfort and safety in the collective urban transportation of passengers.

Line Drawing

CHASSIS DETAILS OF MINI CITY BUSES

MODEL SUITABLE-STANDARD RANGE ASHOK TATA LEYLAND LP 1510/42 COMET 142" LP 1510/52 VIKING 154" VIKING 193" COMET 163" CHEETAH 210" SEATING CAPACITY(RANGE) STD HIGH BACK (34-54)+DRIVER (3x2 LAYOUT) (3x2 LAYOUT)

EICHER 4650

PUSH BACK (2x2 LAYOUT)

(29-49)+DRIVER (22-35)+DRIVER

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

CITY BUSES
Ruby Bus standard bus is suitable for city application and long distance travel. Its sturdy and durable design has also interested international operators. It drives home the way we do business - from the way we engineer our buses to be stronger and better than the standard - to the way we train our customers in how to keep their buses running smoothly throughout their lifespan. Ruby Buses are built on Tata / Leyland / Eicher / Swaraj Mazda chassis' with wheelbases from 2600 mm to 4700 mm in the mini bus segment, for 14 to 32 standard seats. Similarly, city buses are built on Tata / Leyland / Eicher / Swaraj Mazda chassis' with wheelbases from 4700 mm to 6200 mm in the maxi segment, for 25 to 71 standard seats. Ruby Bus delivers the reliability and durability you have come to expect.

Line Drawing

CHASSIS DETAILS OF CITY BUSES

MODEL SUITABLE-STANDARD RANGE TATA LP 1510/42 LP 1510/52 ASHOK LEYLAND COMET 142" VIKING 154" VIKING 193" COMET 163" CHEETAH 210" SEATING CAPACITY(RANGE) STD (34-54)+DRIVER (3x2 LAYOUT) HIGH BACK (29-49)+DRIVER (3x2 LAYOUT) PUSH BACK (2235)+DRIVER (2x2 LAYOUT) EICHER 4650

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

SCHOOL BUSES
Since the first school bus rolled off the Ruby Bus assembly line in 1950, we operate with one simple rule: build the kind of school bus that we want our own children to ride in every day. It's a principle that's driven our success. Today, Ruby Bus is one of the leading manufacturers of school buses in India. Every school day, parents trust Ruby Bus to carry their children safely. School bus operators want a bus that delivers superior reliability, durability, driveability, driver comfort, and most importantly, a bus that allows drivers to do their jobs safely. Ruby Buses are built on Tata / Leyland / Eicher / Swaraj Mazda chassis' with wheelbases from 2600 mm to 4700 mm in the mini bus segment for a 14 to 32 standard seater bus. Similarly school bus on Tata / Leyland / Eicher / Swaraj Mazda chassis with wheelbases from 4700 mm to 6200 mm in the maxi segment for a 25 to 71 standard seater bus.

Line Drawing

CHASSIS DETAILS OF SCHOOL BUSES

MODEL SUITABLE-STANDARD RANGE TATA LP 1510/42 LP 1510/52 ASHOK LEYLAND COMET 142" VIKING 154" VIKING 193" COMET 163" CHEETAH 210" SEATING CAPACITY(RANGE) STD (34-54)+DRIVER (3x2 LAYOUT) HIGH BACK (3x2 LAYOUT) PUSH BACK (2x2 LAYOUT) (29-49)+DRIVER (22-35)+DRIVER EICHER 4650

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

CHILD SAFETY PARAMETERS

Safety of the child, is the primary concern of a parent. Every school day, parents trust transportation providers to carry their children safely. It is a crucial responsibility of School bus operators to provide transport that delivers the highest reliability, durability, security and driver comfort, all, resulting in safe journeys. These characteristics of the RUBY buses make this task of selection simple and effortless. One should always follow Bus-safety rules. It is better to be safe than to be sorry. Therefore consideration to certain small but important things should be given while boarding and disembarking a bus.

Never run to or from the bus Stand back from the curb Dont push or shove Stay in your seat Dont yell or shout Always obey the driver Wait for the drivers signal before crossing Always cross at 10 feet In front of the bus Never crawl under the school bus

LUXARY BUSES
The luxury buses produced by Ruby Bus are made of steel body, reinforced by MS structure. The front face, with a single piece front windshield glass, gives it a magnificent look. The luxurious interiors with pushback seats make long distance travel for daily operators very comfortable. The spacious hat racks on both sides allow comfortable travel with enough space to store light baggage. The skid-proof vinyl flooring helps the bus operator to keep the bus clean. The rear dickey offers additional space for large baggage. Customizing the bus to meet our customers specifications is our top priority. Comfort and safety of the passengers is uppermost in our minds while designing this luxurious coach. Ruby Bus offers a very competitive price to make it economical for our customers both in terms of pricing and fuel efficiency. The bus is built on Tata / Leyland / Eicher / Swaraj Mazda chassis' with wheelbases from 2600 mm to 4700 mm, in the mini bus segment for 10 to 27 luxury seats. Similarly, Luxury buses on Tata / Leyland / Eicher / Swaraj Mazda chassis with wheelbases from 4700 mm to 6200 mm is the larger bus segment for a 25 to 45 luxury seats.

CHASSIS DETAILS OF LUXARY BUSES

MODEL SUITABLE-STANDARD RANGE TATA ASHOK LEYLAND LP 1510/59 LPO 1510/55 VIKING 193" VIKING 210" LEOPARD 220" PANTHER 220" VIKING 222" SEATING CAPACITY(RANGE) STD (34-54)+DRIVER (3x2 LAYOUT) HIGH BACK (29-49)+DRIVER (3x2 LAYOUT)

EICHER 5840

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

SPECIAL APPLICATION BUSES

Over the years Ruby Bus has garnered a well-founded reputation for the development of buses that meet diverse customer transportation needs. These buses have been developed for special application purposes, some because of changing economic scenarios or more lately, to meet special transport requirements. Our designs and production practices are good for the environment. Fuel consumption in our vehicles has been reduced; repair and maintenance needs have decreased; and, being aluminium, some of our bodies have 70% material that is recyclable. From frame to finish the Ruby Bus approach is debating, designing, planning and building with emphasis on attaining the highest quality standards. An individually designed special application bus can be built onto the most suitable chassis as required by you. Whatever your need in building a special application bus, Ruby Bus can design and build the best.

AMBULANCE VAN
Ruby Bus has always promoted the social cause by providing state-of-the-art ambulances with all emergency facilities. The ambulance is equipped with a stretcher, oxygen cylinder bracket, plasma bottle hook etc.

As the ambulance body is made of aluminum, the ambulance is fast and economical to run. The comfort and movement of the doctor and attendant are specially considered. There is special space provided for easy mobility of the patient. The double rear folding door gives easy access to the patient. The ambulance is built to meet varied customer requirements.

Line Drawing

CHASSIS DETAILS OF AMBULANCE VAN

MODEL SUITABLE-STANDARD RANGE TATA ASHOK LEYLAND LP 1510/59 VIKING 193" LPO 1510/55 VIKING 210" LEOPARD 220" PANTHER 220" VIKING 222" EICHER 5840

SEATING CAPACITY(RANGE) STD (34-54)+DRIVER (3x2 LAYOUT) HIGH BACK (29-49)+DRIVER (3x2 LAYOUT)

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

DELIVERY VAN
To meet the logistics needs of FMCG, consumer products, etc. for moving goods from one point to another, we provide the delivery van. The Ruby Bus delivery van is designed specific to the customers needs, and it has the versatility to adapt to the changing market trends. The slient features include: An all aluminium rolled section body Rear door opening MS/ wooden riser above chassis. Racks to suit customers requirement

Line Drawing

CHASSIS DETAILS OF DELIVERY VAN

MODEL SUITABLE-STANDARD RANGE TATA LP 1510/42 LP 1510/52 ASHOK LEYLAND COMET 142" VIKING 154" VIKING 193" COMET 163" DIMENSIONS OVERALL LENGTH :- 7905MM TO 9937MM OVERALL WIDTH :- 2200MM TO 2500MM INTERANL HEIGHT :- 1905MM TO 2000MM CHEETAH 210" EICHER 4650

CASH VAN
Ruby Bus with it versatile nature has adapted to market trends and needs. As the economy has grown the banking sectors requirement of a safe cash van has grown increasingly. This special vehicle is equipped with the following: An all aluminium body. Rear door lockable with wire mesh protection. Driver & co-driver door with triple sliding windows Isolated cash department with folding doors and special rollers for easy movement of cash bags. Specific customer requirements are also addressed.

Line Drawing

CHASSIS DETAILS OF CASH VAN :

MODEL SUITABLE-STANDARD RANGE TATA LP 1510/42 LP 1510/52 ASHOK LEYLAND COMET 142" VIKING 154" VIKING 193" COMET 163" CHEETAH 210" EICHER 4650

SEATING CAPACITY(RANGE) STD (34-54)+DRIVER (3x2 LAYOUT) HIGH BACK (29-49)+DRIVER (3x2 LAYOUT) PUSH BACK (22-35)+DRIVER (2x2 LAYOUT)

OVERALL LENGTH :-7905MM TO 9937MM OVERALL WIDTH :-2500MM INTERANL HEIGHT :-1905MM TO 2000MM

CAREERS WITH US
The human factor has always been the key to success for our group. All of us share the "family spirit" that allows us to continue developing our social responsibility in relation to shareholders, employees, suppliers, customers and also the social community. We utilize a balanced and rational management of capital, technique and work, to obtain high quality products that satisfy our customers and results which allow a fair distribution of earnings among those who contribute towards attaining our target. Training, innovation, the desire for improvement and development in a healthy environment is a reality which stimulates all who work at Ruby Bus, and we encourage everyone to orient their work in accordance with the highest levels of human values and entrepreneurial citizenship in both internal as well as external relationships. Our goal is to achieve total customer satisfaction. We want people of similar values and involvement, and invite those who are ready to accept this challenge to apply at info@rubyrushi.com and join the Ruby Bus family.

AN INDUSTRIAL REPORT ON

NAME: SOUMYA SRIVASTAVA CLASS: S.Y. B.B.A ROLL NO: 143 STUDENT OF L.J INSTITUTE OF BUISNESS ADMINISTRATION, VASTRAPUR AHMEDABAD GUIDED BY: Prof. RUPAL SHAH MAM

DEFINATION :Marketing can be defined as a social process by which an individual or group achieves what they need and want in exchange of values.

TRADE AND MARKETS

Main Markets: Southeast Asia Africa Mid East Eastern Asia TATA & Ashok Ley Land US$1 Million - US$2.5 Million 71% - 80% MINI BUSES,CITY BUSES,SCHOOL BUSES,LUXURY BUSES,SPECIAL APPLICATION BUSES

Main Customers: Total Annual Sales Volume: Export Percentage: Product/Service (We Sell):

SUPPLIERS
Our major supply of buses is to companies of high repute like Tata Motors Limited and Ashok Leyland Limited. 90% of our buses are exported to 30 countries to name a few Dubai, Bangladesh and Sri Lanka. Besides manufacturing safe, sturdy and comfortable buses we can also boast of a production capacity of manufacturing 300400 buses a month.

COMPANIES POLICY
Quality Policy
Ruby Bus is committed to provide products meeting customers requirements on time to achieve superior customer satisfaction. We will strive for on-going improvements in all our activities by enhancing the skills of our employees through training and motivation. We also commit to implement, maintain and continuously improve our quality management system as per ISO 9001:2000 standards and also commit to fulfil all applicable statutory and regulatory requirements.

Environment Policy
Change for the better is a never-ending quest at Ruby. Computer-aided design helps in the development new product offerings, which is an on-going process. Over the years, design changes have led to continuous improvement in the quality and aesthetics of vehicle bodies.

VALUES
The following fundamental beliefs shape our behavior at Ruby Bus. They help us to explain why and how our principles are important to us, and place in a wider context the values expressed in Ruby Bus's performance through people-oriented policy. Integrity We are committed to undertake honest practices and maintain consistently high ethical standards in all our business dealings. Trust We believe that effective business relationships, both inside and outside the company are possible only with optimum levels of trust between the parties. Openess Wherever possible, we will strive to be open and straightforward, while recognizing that in complicated business arrangements it is not always pragmatic to be transparent in all matters. Partnership We will seek to play our full role in stimulating the sharing of information, knowledge, experience and skills, both within the company and where appropriate, externally. Teamwork Depending on value-enhancing work between our complementary businesses, teamwork and common causes pervades all our activities. Research and Development We have qualified designers and draughtsman designing and developing new prototypes. Equipped with Auto CAD and modern design concepts we ensure that all details are verified before actually putting them into production.

www.rubybus.co.in Ruby bus pvt ltd.